Jacques Frisch's guest appearances

Jacques Frisch

Mobile Growth Nightmares Podcast

Apptivate: App Marketing Explained

Dora Trostanetsky

André Kempe

Adam Lovallo

Thomas Petit

Ariel Cohen

Brian Krebs

Gessica Bicego

Josh Brooks

Steve P

Daniel Lopez

Stephen Siegel

David Llewellyn

Moshi Blum

Matthew Sadofsky

Jon Lau

OwlTail

Jacques Frisch brings 12 years of digital marketing experience to Glovo, a mobile on-demand product delivery service. Jacques is going on two years at the company as the Digital Marketing Director, during which time Glovo has experienced explosive international growth. Questions Jacques Answered In This Episode: “What’s something your marketing team has gotten really good at that’s allowed you guys to work efficiently as you’ve scaled so quickly?”“What do you look to hire for in your growth team? Where do you add a manual touch?”“What’s the goal of building tool automation in-house?”“Is there anything that makes the process of automation harder?”“What does the feedback loop look like between your product and marketing teams?” “What do you think is coming to the ad-tech space in the future?” Timestamp:2:07 Glovo’s rapid growth3:16 Jacques’s area of expertise at Glovo3:50 The key to working efficiently when scaling quickly4:51 Applications of marketing automation5:20 Philosophy of centralization in digital marketing6:05 Human resource needs in a rapid-growth environment7:15 The ideal mix of building automation tools in-house vs third-party providers9:48 Managing the challenges of building automation processes internally11:56 The tool Jacques wish he had 10 years ago13:05 Projections of the future within the ad-tech spaceQuotes:“I believe that most of the big players have clear interest in pushing some of the third-party providers out of the market, especially when it comes to data and ad-tech. You can already see Facebook and Google want you to do all through them directly so that way they can collect more insights into your apps’ performance.”“So we had to learn to implement one of our team as a project manager. We had to learn to prioritize all the tasks accordingly and not overwhelm him with work and try to do too many things at the same time. So, you learn as you go.”Mentioned:GlovoAmplitude

<p>Jacques Frisch brings 12 years of digital marketing experience to Glovo, a mobile on-demand product delivery service. Jacques is going on two years at the company as the Digital Marketing Director, during which time Glovo has experienced explosive international growth. </p><h2>Questions Jacques Answered In This Episode: </h2><ul><li>“What’s something your marketing team has gotten really good at that’s allowed you guys to work efficiently as you’ve scaled so quickly?”</li><li>“What do you look to hire for in your growth team? Where do you add a manual touch?”</li><li>“What’s the goal of building tool automation in-house?”</li><li>“Is there anything that makes the process of automation harder?”</li><li>“What does the feedback loop look like between your product and marketing teams?” </li><li>“What do you think is coming to the ad-tech space in the future?” </li></ul><h2>Timestamp:</h2><ul><li>2:07 Glovo’s rapid growth</li><li>3:16 Jacques’s area of expertise at Glovo</li><li>3:50 The key to working efficiently when scaling quickly</li><li>4:51 Applications of marketing automation</li><li>5:20 Philosophy of centralization in digital marketing</li><li>6:05 Human resource needs in a rapid-growth environment</li><li>7:15 The ideal mix of building automation tools in-house vs third-party providers</li><li>9:48 Managing the challenges of building automation processes internally</li><li>11:56 The tool Jacques wish he had 10 years ago</li><li>13:05 Projections of the future within the ad-tech space</li></ul><h2>Quotes:</h2><p>“I believe that most of the big players have clear interest in pushing some of the third-party providers out of the market, especially when it comes to data and ad-tech. You can already see Facebook and Google want you to do all through them directly so that way they can collect more insights into your apps’ performance.”</p><p>“So we had to learn to implement one of our team as a project manager. We had to learn to prioritize all the tasks accordingly and not overwhelm him with work and try to do too many things at the same time. So, you learn as you go.”</p><h2>Mentioned:</h2><p><a href="https://glovoapp.com/en/sdq" rel="nofollow" target="_blank">Glovo</a><br/><a href="https://amplitude.com" rel="nofollow" target="_blank">Amplitude</a></p>

Effective Automation - Jacques Frisch (Glovo)

Lenette Yap

Episode 7 of MGN is a special one, it was recorded live at App Promotion Summit in Berlin together with Lenette Yap, UA manager at Wargaming and Jacques Frish, Digital Marketing Director at Glovo.In the "Brilliant or Bullshit" section of this episode, we asked both the speakers and the audience for their take on "Adjust and Acquire.io acquisition" https://www.adjust.com/blog/adjust-acquires-acquiredio/

Episode 7 of MGN is a special one, it was recorded live at App Promotion Summit in Berlin together with Lenette Yap, UA manager at Wargaming and Jacques Frish, Digital Marketing Director at Glovo.<br>In the "Brilliant or Bullshit" section of this episode, we asked both the speakers and the audience for their take on "Adjust and <a href="http://Acquire.io" rel="nofollow" target="_blank">Acquire.io</a> acquisition" <a href="https://www.adjust.com/blog/adjust-acquires-acquiredio/" rel="nofollow" target="_blank">https://www.adjust.com/blog/adjust-acquires-acquiredio/</a>

MGN #7 Live recording at APS Berlin with Lenette Yap from Wargaming and Jacques Frisch from Glovo