Dora Trostanetsky's guest appearances

Dora Trostanetsky

Mobile Growth Nightmares Podcast

Apptivate: App Marketing Explained

The Mobile User Acquisition Show

Mobile Growth & Pancakes

Adam Lovallo

Thomas Petit

Warren Woodward

Pau Quevedo

Lomit Patel

Mirela Cialai

Andy Carvell

Michael Jessen

Jayne Peressini

Adam Hadi

Steve P

Peggy Anne Salz

Brian Krebs

André Kempe

Misha Syrotiuk

OwlTail

Growth Marketing Lead

Trade Republic

LEAD

Our guest for today’s episode is Dora Trostanetsky. Dora is a seasoned mobile marketing professional with over 10 years of experience in performance marketing in both B2B &amp; B2C spaces. She currently leads Growth Marketing at Trade Republic, a FinTech app that is in the investing space.  In today’s conversation Dora tells us about an interesting channel that is quite often overlooked in UA - affiliate marketing. She talks about the opportunities with affiliate marketing and  outlines details about how to get started, how to scale, common pitfalls and challenges - and much much more.   If you have considered affiliate marketing for your app, I’d highly recommend this episode.KEY HIGHLIGHTS🌞 How to evaluate if affiliate marketing can be a strong channel  🕸 Understanding the web of affiliate marketing  🌩 When to move from third party partnerships to direct partnerships  🚗 A typical user journey for users coming in via affiliates  🏖 A tried and tested user journey that worked for Dora’s team  🛤 How is attribution different in affiliate marketing?  🧰 Best practices to scale affiliates as a channel  ❌ Common mistakes made with affiliates.**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/affiliate-marketing-ua-dora-trostanetsky-trade-republic/**Note:Join The Mobile Growth Slack. A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 200 mobile marketers to discuss challenges and share your expertise. More details are available here: https://mobileuseracquisitionshow.com/slack/  If you’re ready to join the growing community, fill this form: https://forms.gle/cRCYM4gT1tdXgg6u5 **Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Our guest for today’s episode is Dora Trostanetsky. Dora is a seasoned mobile marketing professional with over 10 years of experience in performance marketing in both B2B &amp; B2C spaces. She currently leads Growth Marketing at Trade Republic, a FinTech app that is in the investing space. In today’s conversation Dora tells us about an interesting channel that is quite often overlooked in UA - affiliate marketing. She talks about the opportunities with affiliate marketing and  outlines details about how to get started, how to scale, common pitfalls and challenges - and much much more.  If you have considered affiliate marketing for your app, I’d highly recommend this episode. KEY HIGHLIGHTS 🌞 How to evaluate if affiliate marketing can be a strong channel 🕸 Understanding the web of affiliate marketing 🌩 When to move from third party partnerships to direct partnerships 🚗 A typical user journey for users coming in via affiliates 🏖 A tried and tested user journey that worked for Dora’s team 🛤 How is attribution different in affiliate marketing? 🧰 Best practices to scale affiliates as a channel ❌ Common mistakes made with affiliates. ** Check out the show notes here: <a href="https://mobileuseracquisitionshow.com/episode/affiliate-marketing-ua-dora-trostanetsky-trade-republic/" rel="nofollow" target="_blank">https://mobileuseracquisitionshow.com/episode/affiliate-marketing-ua-dora-trostanetsky-trade-republic/ </a>** Note: Join <a href="https://mobileuseracquisitionshow.com/slack/" rel="nofollow" target="_blank">The Mobile Growth Slack</a>. A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 200 mobile marketers to discuss challenges and share your expertise. More details are available here: <a href="https://mobileuseracquisitionshow.com/slack/" rel="nofollow" target="_blank">https://mobileuseracquisitionshow.com/slack/ </a> If you’re ready to join the growing community, fill this form: <a href="https://forms.gle/cRCYM4gT1tdXgg6u5" rel="nofollow" target="_blank">https://forms.gle/cRCYM4gT1tdXgg6u5 </a> ** Get more mobile user acquisition goodies here: <a href="http://rocketshiphq.com/" rel="nofollow" target="_blank">http://RocketShipHQ.com</a> <a href="http://rocketshiphq.com/blog" rel="nofollow" target="_blank">http://RocketShipHQ.com/blog </a>

🎃 How to scale your UA with affiliate marketing, with Dora Trostanetsky (Growth Marketing Lead, Trade Republic)🕸

Belen Caeiro

Mobile Growth Nightmares Episode 11 — Recorded at App Promotion Summit Berlin 2019 with Belen Caeiro from Babbel and Dora Trostanetsky from SoundCloud.Brilliant or Bullshit is of course back again; this time, the guests chat about Facebook's attempts to tap into the TikTok market with Instagram Reals. https://techcrunch.com/2018/11/09/lasso-facebook-app-store/

Mobile Growth Nightmares Episode 11 — Recorded at App Promotion Summit Berlin 2019 with Belen Caeiro from Babbel and Dora Trostanetsky from SoundCloud. Brilliant or Bullshit is of course back again; this time, the guests chat about Facebook's attempts to tap into the TikTok market with Instagram Reals. <a href="https://techcrunch.com/2018/11/09/lasso-facebook-app-store/" rel="nofollow" target="_blank">https://techcrunch.com/2018/11/09/lasso-facebook-app-store/</a>

MGN #11 Recorded at App Promotion Summit Berlin 2019 with Belen Caeiro & Dora Trostanetsky

Today’s guest is Dora Trostanetsky. Dora is a holistic marketing strategist with 8+ years of experience in performance marketing, ranging from mobile growth (B2C) to digital acquisition (B2B). Her background includes a variety of industries, such as gaming, tech start-ups and urban mobility as part of the smart city vision. Connecting the dots between the creative and empirical part of marketing is her daily life. Dora is constantly exploring new challenges that can bring the business forward. Questions Dora Answered In This Episode:  “In changing roles, how do you go about learning about the consumer journey and how might that impact your marketing?” “Because B2B marketing takes long to get someone to make a decision based on your marketing and advertising, do you think that change the way you looked at B2C marketing?” “Is it required that you take a broader approach in the sense that you enlist the efforts of  multiple teams in order to align the strategy to drive users down the funnel?” “Do you find that each team has their own agenda that arrives them directly at the idea of making more money for the company, thoes agendas are really challenging to get in the same place, is that one of the challenges you might face?” “Does consumer feedback play into your strategy as a mobile marketer?” “Is it important that in your retention that you have a unified yet personalized message across different platforms or do you speak to your consumers differently on email?” “How challenging it is to get someone rate your app? ”  Timestamp  01:04  Dora’s mobile marketing journey 02:29 Introduction to Dora’s current career 04:01 Dora shares her experiences in dealing with three different vertical throughout her career 05:14 Dora’s perspective on B2B and B2C marketing 06:43 Difference of B2B and B2C when it comes to educating its consumers 08:20 Necessary steps after a consumer downloaded the app 08:58 Challenges as a Growth Marketer 10:49 Revenue should not be the only goal 12:34 How customer feedback can be used as a strategy for mobile marketers 13:55 Challenges of anecdotal experiences vs data 14:30 What is a cluster user 15:40 Personalize content for user retention 16:51 Why Dora is more interested in long term strategy when it comes to growth 17:51 Performance based advertising 19:58 How to protect your product against consumers going to different platforms 24:02 App optimization 28:36 Ways on how you can get people to rate your app   “What I noticed is that users are like products that are very easy to use because they have such fast paced life and so everything should be very well thought. So I think that the UI/UX experience is very important. Keeping users I think is the hardest part.” Dora Trotsanetsky  Mentioned: Soundcloud HERE Technologies

Today’s guest is Dora Trostanetsky. Dora is a holistic marketing strategist with 8+ years of experience in performance marketing, ranging from mobile growth (B2C) to digital acquisition (B2B). Her background includes a variety of industries, such as gaming, tech start-ups and urban mobility as part of the smart city vision. Connecting the dots between the creative and empirical part of marketing is her daily life. Dora is constantly exploring new challenges that can bring the business forward. Questions Dora Answered In This Episode: <ul> <li>“In changing roles, how do you go about learning about the consumer journey and how might that impact your marketing?”</li> <li>“Because B2B marketing takes long to get someone to make a decision based on your marketing and advertising, do you think that change the way you looked at B2C marketing?”</li> <li>“Is it required that you take a broader approach in the sense that you enlist the efforts of multiple teams in order to align the strategy to drive users down the funnel?”</li> <li>“Do you find that each team has their own agenda that arrives them directly at the idea of making more money for the company, thoes agendas are really challenging to get in the same place, is that one of the challenges you might face?”</li> <li>“Does consumer feedback play into your strategy as a mobile marketer?”</li> <li>“Is it important that in your retention that you have a unified yet personalized message across different platforms or do you speak to your consumers differently on email?”</li> <li>“How challenging it is to get someone rate your app? ”</li> </ul> Timestamp <ul> <li>01:04 Dora’s mobile marketing journey</li> <li>02:29 Introduction to Dora’s current career</li> <li>04:01 Dora shares her experiences in dealing with three different vertical throughout her career</li> <li>05:14 Dora’s perspective on B2B and B2C marketing</li> <li>06:43 Difference of B2B and B2C when it comes to educating its consumers</li> <li>08:20 Necessary steps after a consumer downloaded the app</li> <li>08:58 Challenges as a Growth Marketer</li> <li>10:49 Revenue should not be the only goal</li> <li>12:34 How customer feedback can be used as a strategy for mobile marketers</li> <li>13:55 Challenges of anecdotal experiences vs data</li> <li>14:30 What is a cluster user</li> <li>15:40 Personalize content for user retention</li> <li>16:51 Why Dora is more interested in long term strategy when it comes to growth</li> <li>17:51 Performance based advertising</li> <li>19:58 How to protect your product against consumers going to different platforms</li> <li>24:02 App optimization</li> <li>28:36 Ways on how you can get people to rate your app</li> </ul> <blockquote> “What I noticed is that users are like products that are very easy to use because they have such fast paced life and so everything should be very well thought. So I think that the UI/UX experience is very important. Keeping users I think is the hardest part.” Dora Trotsanetsky </blockquote> Mentioned: Soundcloud HERE Technologies

Thinking Beyond Revenue - Dora Trostanetsky (SoundCloud)