Moshi Blum's guest appearances

Moshi Blum

App Marketing by App Masters

Apptivate: App Marketing Explained

Gessica Bicego

Lomit Patel

Lexi Sydow

Jen Donahoe

Rebecca Nackson

Mirela Cialai

Matthew Sadofsky

Jon Lau

Joey Prather

Paul Lam

Ian Morris

Jim Calhoun

Ken Johnson

David Reichelt

Hector Lopez

OwlTail

Meet Moshi Blum, General Manager, Adjust IL, a third-party mobile measurement and fraud prevention company. He oversees the growth of the company in Tel Aviv, Israel.Questions Moshi Answered In This Episode:“What do you attribute to Israel being such a major hub for startups and new tech?”“How did you become interested in incrementality?”“What was the progression of your interest in incrementality for re-engagement and user acquisition?”Timestamp:1:43 Why Israeli character is complimentary to tech startups8:17 Moshi’s start to incrementality14:29 The challenges of incremental user acquisition17:50 Closing in on UA growth sources with incrementality22:51 On incrementality being counter-intuitive to performance24:35 Two caveats to incrementalityQuotes:“I would say that anyone that searches for Facebook will go and then click on Facebook, right? There is no other solution if you’re searching for Facebook. So by me clicking on the paid ad for Facebook doesn’t necessarily mean that you’ve now convinced me to go and use Facebook.”“I think agencies are the best when you want to learn fast how to progress.”“In one point, you need to trust your instincts. So the first incrementality test will give you, let’s say, half of the reality. Right? The second will give you another 30%. But, you will never reach to 100% sure that your campaigns are incremental.”Mentioned:AdjustViberMoburstRemergeeBayBasecamp

Meet Moshi Blum, General Manager, Adjust IL, a third-party mobile measurement and fraud prevention company. He oversees the growth of the company in Tel Aviv, Israel.Questions Moshi Answered In This Episode:<ul><li>“What do you attribute to Israel being such a major hub for startups and new tech?”</li><li>“How did you become interested in incrementality?”</li><li>“What was the progression of your interest in incrementality for re-engagement and user acquisition?”</li></ul>Timestamp:<ul><li>1:43 Why Israeli character is complimentary to tech startups</li><li>8:17 Moshi’s start to incrementality</li><li>14:29 The challenges of incremental user acquisition</li><li>17:50 Closing in on UA growth sources with incrementality</li><li>22:51 On incrementality being counter-intuitive to performance</li><li>24:35 Two caveats to incrementality</li></ul>Quotes:“I would say that anyone that searches for Facebook will go and then click on Facebook, right? There is no other solution if you’re searching for Facebook. So by me clicking on the paid ad for Facebook doesn’t necessarily mean that you’ve now convinced me to go and use Facebook.”“I think agencies are the best when you want to learn fast how to progress.”“In one point, you need to trust your instincts. So the first incrementality test will give you, let’s say, half of the reality. Right? The second will give you another 30%. But, you will never reach to 100% sure that your campaigns are incremental.”Mentioned:<a href="http://www.adjust.com" rel="nofollow" target="_blank">Adjust</a> <a href="https://www.viber.com" rel="nofollow" target="_blank">Viber</a> <a href="https://www.moburst.com" rel="nofollow" target="_blank">Moburst</a> <a href="https://remerge.io" rel="nofollow" target="_blank">Remerge</a> <a href="https://www.ebay.com" rel="nofollow" target="_blank">eBay</a> <a href="https://basecamp.com" rel="nofollow" target="_blank">Basecamp</a>

Tracking Incrementality in UA - Moshi Blum (Adjust)

What more do I have to say than I have the Head of User Acquisition at Viber, Moshi Blum. Viber has more than 1B registered users and you will discover how to not cannibalize your organic traffic, the importance of fraud in paid acquisition campaigns and how to launch and dominate a brand new country.  Moshi Blum is the Head of User Acquisition at Viber.  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

What more do I have to say than I have the Head of User Acquisition at Viber, Moshi Blum. Viber has more than 1B registered users and you will discover how to not cannibalize your organic traffic, the importance of fraud in paid acquisition campaigns and how to launch and dominate a brand new country. Moshi Blum is the Head of User Acquisition at Viber. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/app-marketing-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/app-marketing-podcast/message</a>

635: Viber Head of UA, Moshi Blum