Matthew Sadofsky's guest appearances

Matthew Sadofsky

App Marketing by App Masters

Apptivate: App Marketing Explained

Moshi Blum

Lomit Patel

Lexi Sydow

Jen Donahoe

Gessica Bicego

Rebecca Nackson

Mirela Cialai

Jon Lau

Joey Prather

Paul Lam

Ian Morris

Jim Calhoun

Ken Johnson

David Reichelt

Hector Lopez

OwlTail

Matthew Sadofsky is the chief growth officer and chief marketing officer at Studio, a fitness app providing instructor-led video classes. His experience in the mobile app marketing industry runs the gambit, from dating and gaming to music and fitness.Questions Matthew Sadofsky Answered In This Episode:What are some things that mobile marketers are doing wrong or overlooking?What does your ideal team look like?Where does over-bloating occur the most in regard to job function?Is paid media becoming more or less effective for marketers?How are you measuring incrementality in new user acquisition?Timestamp:6:30 Don’t over bloat the size of your marketing team7:30 The ideal size and makeup for marketing teams9:28 UA is overstaffed, retention marketing is underserved.10:38 Usability tests and surveys at Studio for retention13:00 Today’s value of paid media16:33 Indicators within incrementality analysis in new user acquisition17:18 The similarity method21:51 The importance and barriers to iterating on creativeQuotes:“Don’t over bloat. You can create a lean marketing machine using technology nowadays.”“There are ways that you can build these really robust pipelines and even tools that’ll do automation management for you where you don’t need the size of teams that some companies still have in their marketing departments.”“I think we all strive to balance creativity and analytics, but I think we all skew more slightly toward the analytic side. And very few companies, unless you’re a very large company, have an in-house creative director for their user acquisition program.”Mentioned In This Episode:StudioPaltalkPeerStream (formerly Snap Interactive)Tilting PointTIDALHerClearBrainUberTryMyUI

Matthew Sadofsky is the chief growth officer and chief marketing officer at Studio, a fitness app providing instructor-led video classes. His experience in the mobile app marketing industry runs the gambit, from dating and gaming to music and fitness.Questions Matthew Sadofsky Answered In This Episode:<ul><li>What are some things that mobile marketers are doing wrong or overlooking?</li><li>What does your ideal team look like?</li><li>Where does over-bloating occur the most in regard to job function?</li><li>Is paid media becoming more or less effective for marketers?</li><li>How are you measuring incrementality in new user acquisition?</li></ul>Timestamp:<ul><li>6:30 Don’t over bloat the size of your marketing team</li><li>7:30 The ideal size and makeup for marketing teams</li><li>9:28 UA is overstaffed, retention marketing is underserved.</li><li>10:38 Usability tests and surveys at Studio for retention</li><li>13:00 Today’s value of paid media</li><li>16:33 Indicators within incrementality analysis in new user acquisition</li><li>17:18 The similarity method</li><li>21:51 The importance and barriers to iterating on creative</li></ul>Quotes:“Don’t over bloat. You can create a lean marketing machine using technology nowadays.”“There are ways that you can build these really robust pipelines and even tools that’ll do automation management for you where you don’t need the size of teams that some companies still have in their marketing departments.”“I think we all strive to balance creativity and analytics, but I think we all skew more slightly toward the analytic side. And very few companies, unless you’re a very large company, have an in-house creative director for their user acquisition program.”Mentioned In This Episode:<a href="https://studio.live" rel="nofollow" target="_blank">Studio</a> <a href="https://www.paltalk.com" rel="nofollow" target="_blank">Paltalk</a> <a href="https://www.peerstream.com" rel="nofollow" target="_blank">PeerStream (formerly Snap Interactive)</a> <a href="https://www.tiltingpoint.com" rel="nofollow" target="_blank">Tilting Point</a> <a href="https://tidal.com" rel="nofollow" target="_blank">TIDAL</a> <a href="https://weareher.com" rel="nofollow" target="_blank">Her</a> <a href="https://www.clearbrain.com" rel="nofollow" target="_blank">ClearBrain</a> <a href="https://www.uber.com" rel="nofollow" target="_blank">Uber</a> <a href="https://www.trymyui.com" rel="nofollow" target="_blank">TryMyUI</a>

Re-broadcast: Excelling Marketing Strategies - Matthew Sadofsky (Studio)

Today's guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he's using email marketing to keep users engaged and learn why they've churned.  Matthew Sadofsky is the Chief Growth Officer and CMO at STUDIO.  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Today's guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he's using email marketing to keep users engaged and learn why they've churned. Matthew Sadofsky is the Chief Growth Officer and CMO at STUDIO. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/app-marketing-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/app-marketing-podcast/message</a>

760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky

Matthew Sadofsky is the chief growth officer and chief marketing officer at Studio, a fitness app providing instructor-led video classes. His experience in the mobile app marketing industry runs the gambit, from dating and gaming to music and fitness.Questions Matthew Sadofsky Answered In This Episode:What are some things that mobile marketers are doing wrong or overlooking?What does your ideal team look like?Where does over-bloating occur the most in regard to job function?Is paid media becoming more or less effective for marketers?How are you measuring incrementality in new user acquisition?Timestamp:6:30 Don’t over bloat the size of your marketing team7:30 The ideal size and makeup for marketing teams9:28 UA is overstaffed, retention marketing is underserved.10:38 Usability tests and surveys at Studio for retention13:00 Today’s value of paid media16:33 Indicators within incrementality analysis in new user acquisition17:18 The similarity method21:51 The importance and barriers to iterating on creativeQuotes:“Don’t over bloat. You can create a lean marketing machine using technology nowadays.”“There are ways that you can build these really robust pipelines and even tools that’ll do automation management for you where you don’t need the size of teams that some companies still have in their marketing departments.”“I think we all strive to balance creativity and analytics, but I think we all skew more slightly toward the analytic side. And very few companies, unless you’re a very large company, have an in-house creative director for their user acquisition program.” Mentioned In This Episode:StudioPaltalkPeerStream (formerly Snap Interactive)Tilting PointTIDALHerClearBrainUberTryMyUI

Matthew Sadofsky is the chief growth officer and chief marketing officer at Studio, a fitness app providing instructor-led video classes. His experience in the mobile app marketing industry runs the gambit, from dating and gaming to music and fitness.Questions Matthew Sadofsky Answered In This Episode:<ul><li>What are some things that mobile marketers are doing wrong or overlooking?</li><li>What does your ideal team look like?</li><li>Where does over-bloating occur the most in regard to job function?</li><li>Is paid media becoming more or less effective for marketers?</li><li>How are you measuring incrementality in new user acquisition?</li></ul> Timestamp:<ul><li>6:30 Don’t over bloat the size of your marketing team</li><li>7:30 The ideal size and makeup for marketing teams</li><li>9:28 UA is overstaffed, retention marketing is underserved.</li><li>10:38 Usability tests and surveys at Studio for retention</li><li>13:00 Today’s value of paid media</li><li>16:33 Indicators within incrementality analysis in new user acquisition</li><li>17:18 The similarity method</li><li>21:51 The importance and barriers to iterating on creative</li></ul>Quotes:“Don’t over bloat. You can create a lean marketing machine using technology nowadays.”“There are ways that you can build these really robust pipelines and even tools that’ll do automation management for you where you don’t need the size of teams that some companies still have in their marketing departments.”“I think we all strive to balance creativity and analytics, but I think we all skew more slightly toward the analytic side. And very few companies, unless you’re a very large company, have an in-house creative director for their user acquisition program.” Mentioned In This Episode:<a href="https://studio.live" rel="nofollow" target="_blank">Studio</a><a href="https://www.paltalk.com" rel="nofollow" target="_blank">Paltalk</a><a href="https://www.peerstream.com" rel="nofollow" target="_blank">PeerStream (formerly Snap Interactive)</a><a href="https://www.tiltingpoint.com" rel="nofollow" target="_blank">Tilting Point</a><a href="https://tidal.com" rel="nofollow" target="_blank">TIDAL</a><a href="https://weareher.com" rel="nofollow" target="_blank">Her</a><a href="https://www.clearbrain.com" rel="nofollow" target="_blank">ClearBrain</a><a href="https://www.uber.com" rel="nofollow" target="_blank">Uber</a><a href="https://www.trymyui.com" rel="nofollow" target="_blank">TryMyUI</a>