Stephen Siegel's guest appearances

Stephen Siegel

Lodging Leaders

The Real Deal Weekly Insider

Apptivate: App Marketing Explained

Evolvers

Ted's Hospitality Minute

Scott Smith

Sara Blakely

Leslie Samuel

Doug Landis

Dee Ann Turner

Horst Schulze

Eric Stein

Scott Ingram

Jay Papasan

Greg Bennett

Mark Sanborn

Ravi Patel

Jeff Davis

Chris Dayley

Kunal Patel

OwlTail

Ted Kelly

Guest: Stephen Siegel - Principal, H-CPM | Ted's Hospitality Minute with Ted Kelly 🔗LinkedIn: linkedin.com/in/ted-kelly1/ 📘Facebook: facebook.com/Ted-Kelly-103823931323304 💻Website: Interservsolutions.com  As founder and chief executive of Interserv, I created a career around providing the most comprehensive solutions and start-to-finish project management for hospitality renovations and facility maintenance. If you are looking for a company to take on all the details of your project, look no further.  I enjoy solving problems and earning enough trust to be considered a partner, so running my own business was a life goal. My father, who operated an appliance repair store in Savannah, Ga., during the civil rights era, used me early on as his helper and instilled a respect for a strong handshake and the power of your word. #TedKelly #Hotels #Resorts

<p>Guest: Stephen Siegel - Principal, H-CPM | Ted's Hospitality Minute with Ted Kelly</p> <p>🔗LinkedIn: <a href="http://linkedin.com/in/ted-kelly1/" rel="nofollow" target="_blank">linkedin.com/in/ted-kelly1/</a></p> <p>📘Facebook: <a href="http://facebook.com/Ted-Kelly-103823931323304" rel="nofollow" target="_blank">facebook.com/Ted-Kelly-103823931323304</a></p> <p>💻Website: <a href="http://Interservsolutions.com" rel="nofollow" target="_blank">Interservsolutions.com</a></p> <p><br/></p> <p>As founder and chief executive of Interserv, I created a career around providing the most comprehensive solutions and start-to-finish project management for hospitality renovations and facility maintenance. If you are looking for a company to take on all the details of your project, look no further.</p> <p><br/></p> <p>I enjoy solving problems and earning enough trust to be considered a partner, so running my own business was a life goal. My father, who operated an appliance repair store in Savannah, Ga., during the civil rights era, used me early on as his helper and instilled a respect for a strong handshake and the power of your word.</p> <p>#TedKelly #Hotels #Resorts</p>

Guest: Stephen Siegel - Principal, H-CPM Hospitality | Ted's Hospitality Minute with Ted Kelly

Scopely

Stephen Siegel is a User Acquisition Manager at Scopely, an interactive entertainment company and a leading mobile games publisher. He cut his teeth in the mobile gaming sphere at Machine Zone and hails from a background in math and economics. Questions Stephen Answered in this Episode:You’ve been in the mobile gaming space for 4 years, how many different platforms and networks do you think you’ve tested in your career? And how often does someone reach out to you to pitch a new product?Where do you spend the majority of your time as a UA manager?Is there anything that really interests you about retargeting or that you find fascinating about these campaigns? What are some of the most successful ways that you’ve found to message users when it comes to retargeting?Most people that come to us in the mobile gaming industry want to retarget churned users. Would you say that’s the most predominant form of retargeting in the industry or do you see other game studios or yourself testing additional audiences outside of the lapsed players?  How do you see game studios effectively retargeting churned users from a messaging perspective?Do you have any experience or have you heard of studios leveraging promos to drive engagement?Why do you think having a retargeting strategy is not yet ubiquitous among performance marketers or gaming studios? Do you think that the industry is doing a good enough job of leveraging incrementality for acquisition campaigns as well? How is retargeting being affected by what’s happening with iOS14.5 and the ATT prompt? Have you heard of any solutions that will allow you to keep retargeting or are you exploring them?Timestamp:4:06 Stephen’s background &amp; current professional focus7:58 Retargeting messaging - knowing your audience10:18 Figuring out why users lapse12:00 Using promos in retargeting14:40 Industry barriers to owning retargeting strategies17:16 Leveraging incrementality in acquisition campaigns19:30 Solutions to retargeting on iOSQuotes:(7:33-7:50) “With new UA, you don’t have quite the same ability to meet users where they’re at. And then with retargeting, you know so much about these users and about their past behavior, so we have more opportunity to message them in ways that we think will be more successful.”(19:34-20:10) “I think it’s going to get harder to retarget on iOS; that you’re going to lose IDFA access to some percentage of users, which will be some percentage of the audience that you want to retarget. You also need the opt-in on the publisher side, which you have no control over. So, it’s an uphill battle but it’s not going to eliminate retargeting on iOS entirely. It’s a run-what-you-can and then try to find creative ways to continue to reach users you can’t retarget through the traditional IDFA method.” Mentioned in this Episode:Stephen Siegel - LinkedinScopely

<p>Stephen Siegel is a User Acquisition Manager at Scopely, an interactive entertainment company and a leading mobile games publisher. He cut his teeth in the mobile gaming sphere at Machine Zone and hails from a background in math and economics. </p><h3>Questions Stephen Answered in this Episode:</h3><ul><li>You’ve been in the mobile gaming space for 4 years, how many different platforms and networks do you think you’ve tested in your career? And how often does someone reach out to you to pitch a new product?</li><li>Where do you spend the majority of your time as a UA manager?</li><li>Is there anything that really interests you about retargeting or that you find fascinating about these campaigns? </li><li>What are some of the most successful ways that you’ve found to message users when it comes to retargeting?</li><li>Most people that come to us in the mobile gaming industry want to retarget churned users. Would you say that’s the most predominant form of retargeting in the industry or do you see other game studios or yourself testing additional audiences outside of the lapsed players?  </li><li>How do you see game studios effectively retargeting churned users from a messaging perspective?</li><li>Do you have any experience or have you heard of studios leveraging promos to drive engagement?</li><li>Why do you think having a retargeting strategy is not yet ubiquitous among performance marketers or gaming studios? </li><li>Do you think that the industry is doing a good enough job of leveraging incrementality for acquisition campaigns as well? </li><li>How is retargeting being affected by what’s happening with iOS14.5 and the ATT prompt? Have you heard of any solutions that will allow you to keep retargeting or are you exploring them?</li></ul><h3>Timestamp:</h3><ul><li>4:06 Stephen’s background &amp; current professional focus</li><li>7:58 Retargeting messaging - knowing your audience</li><li>10:18 Figuring out why users lapse</li><li>12:00 Using promos in retargeting</li><li>14:40 Industry barriers to owning retargeting strategies</li><li>17:16 Leveraging incrementality in acquisition campaigns</li><li>19:30 Solutions to retargeting on iOS</li></ul><h3>Quotes:</h3><p>(7:33-7:50) “With new UA, you don’t have quite the same ability to meet users where they’re at. And then with retargeting, you know so much about these users and about their past behavior, so we have more opportunity to message them in ways that we think will be more successful.”</p><p>(19:34-20:10) “I think it’s going to get harder to retarget on iOS; that you’re going to lose IDFA access to some percentage of users, which will be some percentage of the audience that you want to retarget. You also need the opt-in on the publisher side, which you have no control over. So, it’s an uphill battle but it’s not going to eliminate retargeting on iOS entirely. It’s a run-what-you-can and then try to find creative ways to continue to reach users you can’t retarget through the traditional IDFA method.” </p><h3>Mentioned in this Episode:</h3><ul><li><a href="https://www.linkedin.com/in/stephenlsiegel/" rel="nofollow" target="_blank">Stephen Siegel - Linkedin</a></li><li><a href="https://scopely.com/" rel="nofollow" target="_blank">Scopely</a></li></ul>

Arming Your Retargeting Playbook - Stephen Siegel (Scopely)

Stephen is President of H-CPM (Hospitality CPM), a construction project management and owner representation firm specializing in managing hotel renovations, conversions, repositioning and new construction projects. Prior to H-CPM, Stephen served as VP of Construction for Prime Hospitality and was responsible for over $1.0B in new hotel construction and managing capital improvement for a portfolio of over 200 hotels. Stephen holds a Bachelors &amp; Masters Degree in Construction Management from the University of Florida. In This Episode, Stephen Talks About:  How the 2008 recession affected his construction management company when most properties didn’t have the access to capital, and how the pipeline for deferred maintenance and construction projects filled rapidly when money started flowing. What he would do differently for the next economic downturn, and what he recommends hoteliers do now to be proactive. The Due Diligence process for acquisitions, property improvement plans (PIPs), brand standards, and the many ways they assist owners throughout the process. Conversions, new construction projects, and how they make it work despite the rising costs of construction these days. Doing feasibility studies to make sure proposed projects can withstand a significant, prolonged drop in revenue. What happens when things go wrong, whether that be delays, budget overages, product failure, etc.  Resources &amp; Links Stephen Siegel  ssiegel[at]hospitalitycpm.com LinkedIn  H-CPM  Website Facebook Twitter LinkedIn  H-CPM 710 Route 46 East Fairfield, NJ 07004 973 227-5200The post 060 | Deconstructing Hospitality Construction Project Management with Stephen Siegel first appeared on Long Live Lodging.

<p>Stephen is President of H-CPM (Hospitality CPM), a construction project management and owner representation firm specializing in managing hotel renovations, conversions, repositioning and new construction projects.</p> <p>Prior to H-CPM, Stephen served as VP of Construction for Prime Hospitality and was responsible for over $1.0B in new hotel construction and managing capital improvement for a portfolio of over 200 hotels. Stephen holds a Bachelors &amp; Masters Degree in Construction Management from the University of Florida.</p> <h3>In This Episode, Stephen Talks About:</h3> <ul> <li>How the 2008 recession affected his construction management company when most properties didn’t have the access to capital, and how the pipeline for deferred maintenance and construction projects filled rapidly when money started flowing.</li> <li>What he would do differently for the next economic downturn, and what he recommends hoteliers do now to be proactive.</li> <li>The Due Diligence process for acquisitions, property improvement plans (PIPs), brand standards, and the many ways they assist owners throughout the process.</li> <li>Conversions, new construction projects, and how they make it work despite the rising costs of construction these days.</li> <li>Doing feasibility studies to make sure proposed projects can withstand a significant, prolonged drop in revenue.</li> <li>What happens when things go wrong, whether that be delays, budget overages, product failure, etc.</li> </ul> <h3>Resources &amp; Links</h3> <p><strong>Stephen Siegel</strong></p> <ul> <li>ssiegel[at]<a href="http://hospitalitycpm.com" rel="nofollow" target="_blank">hospitalitycpm.com</a></li> <li><a href="https://www.linkedin.com/in/stephengsiegel" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a></li> </ul> <p><strong>H-CPM</strong></p> <ul> <li><a href="http://h-cpm.com/" rel="noopener noreferrer nofollow" target="_blank">Website</a></li> <li><a href="http://www.facebook.com/hospitalitycpm" rel="noopener noreferrer nofollow" target="_blank">Facebook</a></li> <li><a href="http://www.twitter.com/hospitalitycpm" rel="noopener noreferrer nofollow" target="_blank">Twitter</a></li> <li><a href="https://www.linkedin.com/company/hospitalitycpm" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a></li> </ul> <p><strong>H-CPM</strong><br/> 710 Route 46 East<br/> Fairfield, NJ 07004<br/> 973 227-5200</p><p>The post <a href="https://longlivelodging.com/060-deconstructing-hospitality-construction-project-management-with-stephen-siegel/" rel="nofollow" target="_blank">060 | Deconstructing Hospitality Construction Project Management with Stephen Siegel</a> first appeared on <a href="https://longlivelodging.com" rel="nofollow" target="_blank">Long Live Lodging</a>.</p>

060 | Deconstructing Hospitality Construction Project Management with Stephen Siegel