André Kempe's guest appearances

André Kempe

Mobile Growth Nightmares Podcast

Apptivate: App Marketing Explained

Dora Trostanetsky

Adam Lovallo

Thomas Petit

Jacques Frisch

Ariel Cohen

Brian Krebs

Gessica Bicego

Josh Brooks

Steve P

Daniel Lopez

Stephen Siegel

David Llewellyn

Moshi Blum

Matthew Sadofsky

Jon Lau

OwlTail

André Kempe is the founder of Admiral Media, a performance app marketing agency based outside of Barcelona. Andre also puts on GrowBoat, an exclusive sailing event with decision-makers in the app industry.Questions André Answered in this Episode:How do you mitigate the risks of scaling a major campaign with a small team?What is the tilting point for needing more employees to handle a facebook budget?Do you prefer more or less control with ad platforms?What emerging channels outside of TikTok should people be paying attention to?Timestamp:9:49 When ad spending explodes, your team doesn’t necessarily have to12:42 The more channels and iterations of creative, the bigger a team needed15:57 The black-box of Google and others19:00 Emerging channels: TikTok &amp; PinterestQuotes:(9:49-10:10) “I think the first mistake many companies are doing is having in their mind very often and then just execute on that is that as soon as they discover, ‘hey, there’s a new channel and we put $20,000 in there we need another pair of hands doing that. And then, if we double that budget because it works, we need another pair of hands because it’s three more countries or something like that.’ But that’s simply not true.”(19:15-19:40) “Right now, I think TikTok is a very clear leader. And I see myself, I mean I’m almost 40, but I see myself strolling through TikTok more often than through Reddit nowadays. I don’t use Instagram at all, for example, because it’s just not funny; it’s not entertaining for me. I really don’t like it. And TikTok is like a comedy show, and I really like the bite-sized snacks of content that I get there.” Mentioned in this Episode:André Kempe - LinkedInGrowBoatAdmiral MediaApptivate Ep#26 with Lorenzo Rossi

André Kempe is the founder of Admiral Media, a performance app marketing agency based outside of Barcelona. Andre also puts on GrowBoat, an exclusive sailing event with decision-makers in the app industry.Questions André Answered in this Episode:<ul><li>How do you mitigate the risks of scaling a major campaign with a small team?</li><li>What is the tilting point for needing more employees to handle a facebook budget?</li><li>Do you prefer more or less control with ad platforms?</li><li>What emerging channels outside of TikTok should people be paying attention to?</li></ul>Timestamp:<ul><li>9:49 When ad spending explodes, your team doesn’t necessarily have to</li><li>12:42 The more channels and iterations of creative, the bigger a team needed</li><li>15:57 The black-box of Google and others</li><li>19:00 Emerging channels: TikTok &amp; Pinterest</li></ul>Quotes:(9:49-10:10) “I think the first mistake many companies are doing is having in their mind very often and then just execute on that is that as soon as they discover, ‘hey, there’s a new channel and we put $20,000 in there we need another pair of hands doing that. And then, if we double that budget because it works, we need another pair of hands because it’s three more countries or something like that.’ But that’s simply not true.”(19:15-19:40) “Right now, I think TikTok is a very clear leader. And I see myself, I mean I’m almost 40, but I see myself strolling through TikTok more often than through Reddit nowadays. I don’t use Instagram at all, for example, because it’s just not funny; it’s not entertaining for me. I really don’t like it. And TikTok is like a comedy show, and I really like the bite-sized snacks of content that I get there.” Mentioned in this Episode:<a href="https://www.linkedin.com/in/akempe/" rel="nofollow" target="_blank">André Kempe</a> - LinkedIn <a href="http://growboat.io" rel="nofollow" target="_blank">GrowBoat</a> <a href="https://admiral.media/" rel="nofollow" target="_blank">Admiral Media</a> <a href="https://remerge.io/apptivate-podcast/learning-along-the-way-lorenzo-rossi-mobile-marketing-italia/" rel="nofollow" target="_blank">Apptivate Ep#26 with Lorenzo Rossi</a>

Mitigating Marketing Risks when Scaling - André Kempe (Freeletics)

All aboard! Episode 6 of MGN features André Kempe, Admiral of the fleet at GrowBoat.io, previously Co-Founder &amp; CMO at Rechaaarge by Solidaryti.com. André Kempe is a mobile marketing expert who has been in the mobile industry from pretty much the beginning.In the "Brilliant or Bullshit" section of this episode, we discuss the AdExchanger article with the bold headline: "There are no organic downloads" https://adexchanger.com/data-driven-thinking/there-are-no-organic-app-downloads/

All aboard! Episode 6 of MGN features André Kempe, Admiral of the fleet at <a href="http://GrowBoat.io" rel="nofollow" target="_blank">GrowBoat.io</a>, previously Co-Founder &amp; CMO at Rechaaarge by <a href="http://Solidaryti.com" rel="nofollow" target="_blank">Solidaryti.com</a>. André Kempe is a mobile marketing expert who has been in the mobile industry from pretty much the beginning. In the "Brilliant or Bullshit" section of this episode, we discuss the AdExchanger article with the bold headline: "There are no organic downloads" <a href="https://adexchanger.com/data-driven-thinking/there-are-no-organic-app-downloads/" rel="nofollow" target="_blank">https://adexchanger.com/data-driven-thinking/there-are-no-organic-app-downloads/</a>

MGN #6 - All aboard! with André Kempe, Admiral of the fleet @ GrowBoat.io