How GTM Teams Should Be Using AI with Jen Allen-Knuth from Lavender.ai
How GTM Teams Should Be Using AI with Jen Allen-Knuth from Lavender.ai
Jen Allen Knuth, Community Growth at Lavender, joins Tara Robertson, Head of Demand Gen at Chili Piper, to discuss the p... Read more
7 Aug 2023
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31mins
What You Need to Know Before Starting ABM with Jodi Cerretani from RollWorks
What You Need to Know Before Starting ABM with Jodi Cerretani from RollWorks
Jodi Cerretani, VP of Revenue Marketing at RollWorks, challenges the notion that the MQL is dead. She believes that the ... Read more
24 Jul 2023
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51mins
How LinkedIn's Marketing Team Uses LinkedIn with Alex Rynne from LinkedIn
How LinkedIn's Marketing Team Uses LinkedIn with Alex Rynne from LinkedIn
Alex Rynne, the leader of global content and social strategy for LinkedIn Marketing Solutions, joins Tara Robertson on D... Read more
10 Jul 2023
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43mins
How B2B Marketers Can Create Hype Cycles with Emir Atli from HockeyStack
How B2B Marketers Can Create Hype Cycles with Emir Atli from HockeyStack
In this episode of Demand Gen Chat, Emir Atlı, Co-Founder and CRO at HockeyStack joins Tara Robertson to talk about the ... Read more
26 Jun 2023
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36mins
Partner with RevOps To Exceed Your Growth Targets with Rosalyn Santa Elena at The RevOps Collective
Partner with RevOps To Exceed Your Growth Targets with Rosalyn Santa Elena at The RevOps Collective
In this episode of Demand Gen Chat, Rosalyn Santa Elena, Founder and CRO at The RevOps Collective shares her insights on... Read more
12 Jun 2023
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27mins
Why Working Cross-Functionally is Crucial in 'Squeeze Times'
Why Working Cross-Functionally is Crucial in 'Squeeze Times'
Amber Bogie from Reachdesk dives into the reality of B2B marketing and how it can be challenging during times when budge... Read more
29 May 2023
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48mins
How To Run a Successful B2B Paid Ad Program in 2023 with Silvio Perez from AdConversion
How To Run a Successful B2B Paid Ad Program in 2023 with Silvio Perez from AdConversion
Silvio Perez, the founder of AdConversion, shares his perspective on what it takes to run a successful B2B paid ad progr... Read more
15 May 2023
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49mins
The Most Common Demand Gen Misconceptions with Liam and Graceanne from Storybook Marketing
The Most Common Demand Gen Misconceptions with Liam and Graceanne from Storybook Marketing
Are you still under the impression that demand generation is just a tactic or a single person's responsibility?In this p... Read more
1 May 2023
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41mins
How a Small Team Measures and Scales 300 ABM Campaigns with Isaac Ware from UserGems
How a Small Team Measures and Scales 300 ABM Campaigns with Isaac Ware from UserGems
Demand Gen Chat is back in 2023 with a brand new season!In the first episode of Season 4, Tara Robertson chats with Isaa... Read more
17 Apr 2023
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33mins
Managing through volatility, running strategic ABX & why multithreading is more important than ever | Latané Conant @ 6sense
Managing through volatility, running strategic ABX & why multithreading is more important than ever | Latané Conant @ 6sense
In the latest episode of Demand Gen Chat, I spoke with Latané Conant, Chief Market Officer at 6sense. Latané has a fresh... Read more
1 Nov 2022
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43mins