Jodi Cerretani's guest appearances

Jodi Cerretani

Demand Gen Chat

Marketing Unplugged

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Jodi Cerretani, VP of Revenue Marketing at RollWorks, challenges the notion that the MQL is dead. She believes that the MQL is still important and that marketers have an obligation to drive higher quality MQLs with a Fit-focused approach. Jodi shares how her team defines MQLs and the signals they use to pass leads to sales. She also discusses the importance of expanding the number and categories of signals used at the top of the funnel. Jodi emphasizes the need for marketers to be efficient and drive results that align with sales. She shares how her team is cutting back on large conferences and focusing on smaller, more targeted engagements.Episode Links:Follow Tara Robertson on LinkedIn: https://www.linkedin.com/in/taraarobertson/Follow Jodi Cerretani on LinkedIn: https://www.linkedin.com/in/jodicerretani/Checkout RollWorks: https://www.rollworks.com/Checkout Bombora: https://bombora.com/Checkout G2: https://www.g2.com/Read RollWorks blog: https://www.rollworks.com/resources/blogFor even more marketing tips…🌶️ Sign up for the spiciest newsletter in B2B: https://www.chilipiper.com/email-signup🌶️ Check us out on LinkedIn: https://www.linkedin.com/company/chilipiper/Timestamps: 0:00:00 Introduction to the episode and guest, Jodi Cerretani0:01:20 Jodi's disagreement with the idea that MQLs are dead0:02:41 Jodi's definition of MQLs0:04:40 The scoring and account targeting process at RollWorks0:08:17 The different signals and categories of signals used at the top of the funnel0:10:43 The upcoming launch of the "Hot Contacts" capability0:12:15 Challenges faced in hitting targets and adjusting MQL definitions0:15:42 The impact of COVID-19 on marketing strategies and programs0:19:25 The metrics covered in weekly business reviews0:23:22 The role of marketing operations in dashboard setup and reporting0:25:02 The focus on efficiency and the reduction of testing budgets0:26:08 The shift away from large conferences and towards smaller engagements0:28:13 The importance of complete and accurate data for effective marketing0:30:05 The excitement for the transformation of marketing towards efficiency0:32:56 The value of learning from practitioners and peer-to-peer engagements0:35:33 The power of the "Hot Contacts" capability for unlocking demand0:38:29 The use of gifting and summarized takeaways for virtual events0:40:48 The anticipation of marketing's role in strategic conversations0:46:42 The under-the-radar game changer of "Hot Contacts"0:49:14 Where to find more about Jodi and RollWorks' contentDemand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

Jodi Cerretani, VP of Revenue Marketing at RollWorks, challenges the notion that the MQL is dead. She believes that the MQL is still important and that marketers have an obligation to drive higher quality MQLs with a Fit-focused approach. Jodi shares how her team defines MQLs and the signals they use to pass leads to sales. She also discusses the importance of expanding the number and categories of signals used at the top of the funnel. Jodi emphasizes the need for marketers to be efficient and drive results that align with sales. She shares how her team is cutting back on large conferences and focusing on smaller, more targeted engagements.<h2>Episode Links:</h2>Follow Tara Robertson on LinkedIn: <a href="https://www.linkedin.com/in/taraarobertson/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/taraarobertson/</a>Follow Jodi Cerretani on LinkedIn: <a href="https://www.linkedin.com/in/jodicerretani/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/jodicerretani/</a>Checkout RollWorks: <a href="https://www.rollworks.com/" rel="noopener noreferrer nofollow" target="_blank">https://www.rollworks.com/</a>Checkout Bombora: <a href="https://bombora.com/" rel="noopener noreferrer nofollow" target="_blank">https://bombora.com/</a>Checkout G2: <a href="https://www.g2.com/" rel="noopener noreferrer nofollow" target="_blank">https://www.g2.com/</a>Read RollWorks blog: <a href="https://www.rollworks.com/resources/blog" rel="noopener noreferrer nofollow" target="_blank">https://www.rollworks.com/resources/blog</a>For even more marketing tips…🌶️ Sign up for the spiciest newsletter in B2B: <a href="https://www.chilipiper.com/email-signup" rel="noopener noreferrer nofollow" target="_blank">https://www.chilipiper.com/email-signup</a>🌶️ Check us out on LinkedIn: <a href="https://www.linkedin.com/company/chilipiper/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/company/chilipiper/</a><h2>Timestamps: </h2>0:00:00 Introduction to the episode and guest, Jodi Cerretani0:01:20 Jodi's disagreement with the idea that MQLs are dead0:02:41 Jodi's definition of MQLs0:04:40 The scoring and account targeting process at RollWorks0:08:17 The different signals and categories of signals used at the top of the funnel0:10:43 The upcoming launch of the "Hot Contacts" capability0:12:15 Challenges faced in hitting targets and adjusting MQL definitions0:15:42 The impact of COVID-19 on marketing strategies and programs0:19:25 The metrics covered in weekly business reviews0:23:22 The role of marketing operations in dashboard setup and reporting0:25:02 The focus on efficiency and the reduction of testing budgets0:26:08 The shift away from large conferences and towards smaller engagements0:28:13 The importance of complete and accurate data for effective marketing0:30:05 The excitement for the transformation of marketing towards efficiency0:32:56 The value of learning from practitioners and peer-to-peer engagements0:35:33 The power of the "Hot Contacts" capability for unlocking demand0:38:29 The use of gifting and summarized takeaways for virtual events0:40:48 The anticipation of marketing's role in strategic conversations0:46:42 The under-the-radar game changer of "Hot Contacts"0:49:14 Where to find more about Jodi and RollWorks' content Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

What You Need to Know Before Starting ABM with Jodi Cerretani from RollWorks

Jodi Cerretani is the VP of Marketing at RollWorks, an account-based marketing platform for B2B Marketing &amp; Sales. Jodi has more than 10 years of experience in leadership roles and has served in leadership positions at Vidyard, Kapost, and Kahuna. In this episode, Jodi shares how her MBA has helped her in her tech career and her philosophy on productive team pods and she gives the inside scoop on customer marketing.   Key Takeaways: [1:20] A little bit about Jodi and her background in marketing. [4:05] Why did Jodi go back to school to finish her MBA? [7:35] Jodi’s work experience in addition to her MBA really helped her gain the confidence she needed to branch out into the business world. [8:45] How important is it to have an MBA when being in the B2B marketing field? [13:45] Jodi implemented a unique team structure called Demand Pods. What are these and how do they work? [17:40] Demand Pods are designed for team and culture alignment and to execute projects within a timely manner. [20:10] It’s very hard to have shared accountability toward a common goal. You have to intentionally create it. [21:55] How does Jodi measure the buyer’s journey? [28:25] What are some common metrics that Jodi relies on within her field? [30:45] Despite the KPI data being a bit overwhelming, Jodi is looking at four important buckets in her data. [35:10] What is Jodi’s number one nightmare at work? [43:00] At the end of the day, everybody wants to feel valued at work. It’s important that you connect the dots for your team on the work they’re doing vs. the impact it has. [47:40] When you have a consistent and repeatable process, that’s when your culture shifts. [48:00] Jodi answers some rapid-fire questions to close out the show!   Mentioned in This Episode: Demandspring.com Rollworks.com  Jodi on LinkedIn

Jodi Cerretani is the VP of Marketing at RollWorks, an account-based marketing platform for B2B Marketing &amp; Sales. Jodi has more than 10 years of experience in leadership roles and has served in leadership positions at Vidyard, Kapost, and Kahuna. In this episode, Jodi shares how her MBA has helped her in her tech career and her philosophy on productive team pods and she gives the inside scoop on customer marketing. Key Takeaways: [1:20] A little bit about Jodi and her background in marketing. [4:05] Why did Jodi go back to school to finish her MBA? [7:35] Jodi’s work experience in addition to her MBA really helped her gain the confidence she needed to branch out into the business world. [8:45] How important is it to have an MBA when being in the B2B marketing field? [13:45] Jodi implemented a unique team structure called Demand Pods. What are these and how do they work? [17:40] Demand Pods are designed for team and culture alignment and to execute projects within a timely manner. [20:10] It’s very hard to have shared accountability toward a common goal. You have to intentionally create it. [21:55] How does Jodi measure the buyer’s journey? [28:25] What are some common metrics that Jodi relies on within her field? [30:45] Despite the KPI data being a bit overwhelming, Jodi is looking at four important buckets in her data. [35:10] What is Jodi’s number one nightmare at work? [43:00] At the end of the day, everybody wants to feel valued at work. It’s important that you connect the dots for your team on the work they’re doing vs. the impact it has. [47:40] When you have a consistent and repeatable process, that’s when your culture shifts. [48:00] Jodi answers some rapid-fire questions to close out the show! Mentioned in This Episode: <a href="https://demandspring.com/" rel="nofollow" target="_blank">Demandspring.com</a> <a href="https://www.rollworks.com/" rel="nofollow" target="_blank">Rollworks.com</a> <a href="https://www.linkedin.com/in/jodicerretani?original_referer=https%3A%2F%2Fwww.google.com%2F&amp;challengeId=AQEJS2_bRaW2aAAAAYh1i6Uuy7YClPlz9vOxfmSpUNOkzxYxvhpZnQTFHkax0Z9_PNjGW8yx1COpMssrIv8vPuAG6LFTpViSlw&amp;submissionId=091818fe-9973-6417-f625-b23864c07208&amp;challengeSource=AgEuqBKDyRRViwAAAYh1jDdYHORqxv5Fg69h0JIG09DrJmWB2RlvyDk2zkjMUoM&amp;challegeType=AgHDgyfvT8SQhQAAAYh1jDdb18-JD3FEOt8RXZiwwli8Xb9U1JvVPlI&amp;memberId=AgHf0xtr63KcrQAAAYh1jDde48YR9NfUsXNdHEkD-lYdFdE&amp;recognizeDevice=AgHzSOe1IhvicwAAAYh1jDdiuNcmz2CysOoM8dnYwYd0lo4LK2t6" rel="nofollow" target="_blank"> Jodi on LinkedIn</a>