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Demand Gen U

Demand Gen U goes deep on one topic to bring you actionable, no fluff B2B marketing lessons we've learned along the way. In each episode, the Metadata team shares their successes (and failures), plus ... Read more

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What We Learned From $42M in Spend on Facebook and LinkedIn

What We Learned From $42M in Spend on Facebook and LinkedIn

Data is such an effective way to figure out where you’re at as a business. It lets you decipher what’s working and what’... Read more

12 Jul 2022

42mins

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Demand Capture vs. Demand Creation

Demand Capture vs. Demand Creation

What are the key differences between capturing and creating demand? Well, both require different processes, but each pla... Read more

5 Jul 2022

42mins

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7 Questions You Need to Ask Before Hiring a Demand Generation Manager

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Generating Demand with Original Research and Data

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31 May 2022

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The State of Display Advertising

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What is your company’s strategic narrative? Don’t have one yet? It’s time to start thinking about the story your company... Read more

17 May 2022

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The Experimentation Framework Every Marketer Should Know

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