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This Old Marketing

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and... Read more

Ranked #1

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PNR 68: The Media Industry Is Desperately Confused

PNR 68: The Media Industry Is Desperately Confused

In the episode of PNR (dubbed the "beautiful episode"), Joe and Robert discuss Uber's new magazine launch to drivers as ... Read more

3 Mar 2015

51mins

Ranked #2

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PNR 19: Time to Ignore Facebook and Google

PNR 19: Time to Ignore Facebook and Google

This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much assures we will have to pay... Read more

25 Mar 2014

53mins

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Ranked #3

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PNR 22: The Future of Publishing | VC Money Runs Rampant in Content Marketing

PNR 22: The Future of Publishing | VC Money Runs Rampant in Content Marketing

In this episode of PNR's This Old Marketing, Joe and Robert talk about the future of publishing, and the one thing that ... Read more

16 Apr 2014

1hr

Ranked #4

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PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing

PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing

In this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and wheth... Read more

17 Jun 2014

1hr 6mins

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Ranked #5

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PNR 160: The Business Case for Content Marketing as PR

PNR 160: The Business Case for Content Marketing as PR

In this episode of This Old Marketing, Joe and Robert discuss the result of focusing too much on Facebook for content di... Read more

6 Dec 2016

1hr 5mins

Ranked #6

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215: The End of Social Media As We Know It

215: The End of Social Media As We Know It

In episode 215 of #ThisOldMarketing, Joe and Robert discuss Twitter's decision to ban "state-run" media and how this wil... Read more

26 Aug 2019

1hr 3mins

Ranked #7

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PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought

PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought

In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means f... Read more

2 Jan 2017

1hr 4mins

Ranked #8

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PNR 168: Digital Advertising Shrinking, Except for Google and Facebook

PNR 168: Digital Advertising Shrinking, Except for Google and Facebook

In this episode of This Old Marketing, Joe and Robert discuss the Upworthy/Good merger and what it means for more agency... Read more

30 Jan 2017

57mins

Ranked #9

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Finale (The Last Waltz)

Finale (The Last Waltz)

The final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe an... Read more

12 Dec 2017

1hr 26mins

Ranked #10

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PNR 128: The Future of Television Advertising Is Native

PNR 128: The Future of Television Advertising Is Native

In this episode of #ThisOldMarketing, Facebook looks to createits own content and yet another prediction for the death o... Read more

25 Apr 2016

1hr 1min

Ranked #11

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PNR 156: Deep Content Insights after Three Years of Podcasting

PNR 156: Deep Content Insights after Three Years of Podcasting

In this special three-year anniversary (and one million download) episode of This Old Marketing, Joe and Robert dig back... Read more

7 Nov 2016

1hr 3mins

Ranked #12

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PNR 171: Apple and Amazon Race to Content Dominance

PNR 171: Apple and Amazon Race to Content Dominance

In this episode of This Old Marketing, Joe and Robert discuss Apple's launch into the content creation business.  Meanwh... Read more

20 Feb 2017

1hr 6mins

Ranked #13

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224: 8 Big Content Marketing Predictions for 2020

224: 8 Big Content Marketing Predictions for 2020

Yes! It's the annual #ThisOldMarketing predictions episode. This year, Robert and Joe bring you eight amazing and infall... Read more

30 Dec 2019

1hr 4mins

Ranked #14

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PNR 169: Could Snapchat Be the Next Myspace?

PNR 169: Could Snapchat Be the Next Myspace?

In this episode of This Old Marketing, Joe and Robert discuss how P&G is rewriting the rules for agencies and media ... Read more

7 Feb 2017

59mins

Ranked #15

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PNR 159: Could Brands Cure Traditional Media's Run to Eyeballs?

PNR 159: Could Brands Cure Traditional Media's Run to Eyeballs?

In this episode of This Old Marketing, Joe and Robert (together again) discuss Airbnb's new magazine launch with Hearst.... Read more

29 Nov 2016

1hr 1min

Ranked #16

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PNR 184: Don't Just Publish Content; Monetize the Audience

PNR 184: Don't Just Publish Content; Monetize the Audience

In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, ... Read more

22 May 2017

1hr 5mins

Ranked #17

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229: Salesforce, Mailchimp Buy Media Properties

229: Salesforce, Mailchimp Buy Media Properties

For episode #229 of #ThisOldMarketing, Joe and Robert lead off with a worthy rant on AdAge's addition of a "content mark... Read more

9 Mar 2020

1hr 2mins

Ranked #18

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PNR 178: The New Content Business Model Awaits

PNR 178: The New Content Business Model Awaits

This week's podcast includes a deep dive into the Pepsi fiasco and what might have happened, followed closely by Dennis ... Read more

10 Apr 2017

1hr 8mins

Ranked #19

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PNR 200: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap Up

PNR 200: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap Up

A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really ca... Read more

11 Sep 2017

1hr 34mins

Ranked #20

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PNR 196: Facebook, Google, Netflix & Disney Begin War over Content

PNR 196: Facebook, Google, Netflix & Disney Begin War over Content

In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Dis... Read more

14 Aug 2017

1hr 7mins

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