The Post-COVID Consumer by Mark Richardson

The Post-COVID Consumer

Sales Presentation Tools by Mark Richardson

Sales Presentation Tools

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What am I Seeing Out There? by Mark Richardson

What am I Seeing Out There?

Sales Dos and Don'ts

Cracking the Sales Code by Mark Richardson

Cracking the Sales Code

Sales Success Habits

Words Matter

Are you a Pro or an Amateur? by Mark Richardson

Are you a Pro or an Amateur?

Sales Questions

The Remodeling Mastery podcast series with host and industry leader, Mark Richardson, makes sense of the complex business of home remodeling, with sharp insights and straightforward guidance to help entrepreneurs grow their business.Mark has presented to thousands of business and sales leaders across the country. From construction to healthcare, manufacturing to retail, individuals from countless industries have found Mark’s wisdom relevant and delivery powerful. Richardson is a Fellow at Harvard University Joint Center for Housing Studies, lectures at MBA programs and writes columns for Professional Builder and Professional Remodeler. Mark was named Ernst and Young Entrepreneur of the Year in 2006 and is a member of NAHB’s Hall of Fame. Mark and his family live outside Washington, DC.

Mark&#39;s approach to being fully transparent with the homeowners is spot on and refreshing.  He really gets to the heart of how to build trust with customers.  Good stuff!

Honest and impactful

Just listened to mark&#39;s episode on the top 10 selling mistakes contractors make and found it spot on. Been a roofing contractor for 30 years and these are some great tips for any contractor. Keep &#39;em coming.

Great tips for contractors!

The Remodeling Mastery podcast series with host and industry leader, Mark Richardson, makes sense of the complex business of home remodeling, with sharp insights and straightforward guidance to help entrepreneurs grow their business. Mark has presented to thousands of business and sales leaders across the country. From construction to healthcare, manufacturing to retail, individuals from countless industries have found Mark’s wisdom relevant and delivery powerful. Richardson is a Fellow at Harvard University Joint Center for Housing Studies, lectures at MBA programs and writes columns for Professional Builder and Professional Remodeler. Mark was named Ernst and Young Entrepreneur of the Year in 2006 and is a member of NAHB’s Hall of Fame. Mark and his family live outside Washington, DC.

Remodeling Mastery by Mark Richardson

Mark discusses the reasons homeowners would have an objection during a home project and how you can handle them. They can cause a tremendous amount of time and can cause loss of money for the project if not handled properly.

Handling Objections

In this episode, Mark Richardson lists the 10 mistakes remodeling contractors make most often as it relates to selling; and walks through steps to avoid them.

Top Selling Mistakes

In Remodeling Mastery, Mark Richardson takes on different topics and insights in the remodeling industry to help you improve and grow your business.Today's episode focuses on the topic of how remodeling contractors can create a world class client experience. This is extremely important and can make all the difference. Knowing the keys to achieving a really good experience for the client during the construction phase of the project can be thought of as a checklist. Mark talks on his 10 keys to a world class client experience in-depth in today's episode.If you'd like to subscribe to the series and never miss out on a new episode, visit https://www.surefiresocial.com/remodelingmasterysubscribe/

In Remodeling Mastery, Mark Richardson takes on different topics and insights in the remodeling industry to help you improve and grow your business. Today's episode focuses on the topic of how remodeling contractors can create a world class client experience. This is extremely important and can make all the difference. Knowing the keys to achieving a really good experience for the client during the construction phase of the project can be thought of as a checklist. Mark talks on his 10 keys to a world class client experience in-depth in today's episode. If you'd like to subscribe to the series and never miss out on a new episode, visit <a href="https://www.surefiresocial.com/remodelingmasterysubscribe/" rel="nofollow" target="_blank">https://www.surefiresocial.com/remodelingmasterysubscribe/</a>

10 Keys to a World Class Client Experience

The last thing you want to do when ending the year is chasing yourself around in a tailspin. Use the 3 tips in this episode to make sure you finish out the year on a strong note so you can set yourself up for success in the new year.

Positioning 2019

How can you control your day? Don't let your day control you! This is a classic problem with how quick the pace is in business today. Clients expect near instant results and your team is working at a far faster rate than in the past.Ask yourself this – why is being in control of your day important to you? If you can find the reasons why, then you will then find the conviction and confidence to improve.As you listen to Mark talk during this episode, he'll present to you a number of reasons why being it's important to be in control.Register for Mark's webinar: New Year Business Planning: How to Set Goals &amp; Dominate 2016 at:http://www.surefiresocial.com/2016-planning-business-trends-marketing-sales-and-lead-management-with-mark-richardson-and-tim-musch/Enjoy!

How can you control your day? Don't let your day control you! This is a classic problem with how quick the pace is in business today. Clients expect near instant results and your team is working at a far faster rate than in the past. Ask yourself this – why is being in control of your day important to you? If you can find the reasons why, then you will then find the conviction and confidence to improve. As you listen to Mark talk during this episode, he'll present to you a number of reasons why being it's important to be in control. Register for Mark's webinar: New Year Business Planning: How to Set Goals &amp; Dominate 2016 at: <a href="http://www.surefiresocial.com/2016-planning-business-trends-marketing-sales-and-lead-management-with-mark-richardson-and-tim-musch/" rel="nofollow" target="_blank">http://www.surefiresocial.com/2016-planning-business-trends-marketing-sales-and-lead-management-with-mark-richardson-and-tim-musch/</a> Enjoy!

Time Mastery: Controlling Your Day

Dave Anderson

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice.(1:04) In This Episode: Moments of TruthWhat are the critical points in the process that are important to get right? These are the moments of truth that will influence the success of your business. To help you understand this concept, Mark will use a traditional design-build remodeling process as an example. In this episode of Remodeling Mastery, you will learn about the 12 moments of truth in the remodeling process and why you should get those moments right.(14:35) Thought Leader Interview with Dave Anderson, Senior Vice President with Service FinanceFinancing can be an effective tool to promote your business and get more sales. Financing can allow you to offer your customers a more attractive and affordable deal and help you reach out to homeowners who don't want to use cash for their projects. Join Mark and Dave as they discuss the advantages of dealer-arranged financing, the benefits of integrating financing to your sales and marketing process, the misconceptions surrounding financing and more."If you look at any large marketing organization, even outside as well as inside the home improvement world, you will find an organization that has seen the value of financing and how financing can make that project of the customer's dreams attractive and affordable." —Dave AndersonSubscribe to Remodeling Mastery: iTunes | Google Play | SoundCloud | StitcherIn 2019, Mark G. Richardson is taking his popular podcast series to the next level with a fresh new format in store for listeners. Mark will be integrating interviews with thought leaders who have experienced tremendous success in the industry and growing their own businesses to share snippets of wisdom to help you achieve the same. Additionally, Mark is bringing in some experts to share key indicators that they’re seeing out there in the marketplace that could have a monumental impact on your business.

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:04) In This Episode: Moments of Truth What are the critical points in the process that are important to get right? These are the moments of truth that will influence the success of your business. To help you understand this concept, Mark will use a traditional design-build remodeling process as an example. In this episode of Remodeling Mastery, you will learn about the 12 moments of truth in the remodeling process and why you should get those moments right. (14:35) Thought Leader Interview with Dave Anderson, Senior Vice President with Service Finance Financing can be an effective tool to promote your business and get more sales. Financing can allow you to offer your customers a more attractive and affordable deal and help you reach out to homeowners who don't want to use cash for their projects. Join Mark and Dave as they discuss the advantages of dealer-arranged financing, the benefits of integrating financing to your sales and marketing process, the misconceptions surrounding financing and more. "If you look at any large marketing organization, even outside as well as inside the home improvement world, you will find an organization that has seen the value of financing and how financing can make that project of the customer's dreams attractive and affordable." —Dave Anderson Subscribe to Remodeling Mastery: iTunes | Google Play | SoundCloud | Stitcher In 2019, Mark G. Richardson is taking his popular podcast series to the next level with a fresh new format in store for listeners. Mark will be integrating interviews with thought leaders who have experienced tremendous success in the industry and growing their own businesses to share snippets of wisdom to help you achieve the same. Additionally, Mark is bringing in some experts to share key indicators that they’re seeing out there in the marketplace that could have a monumental impact on your business.

Thought Leader Interview with Dave Anderson, Senior Vice President with Service Finance

In this episode, Mark Richardson talks through the top 10 misconceptions in the remodeling industry. These misconceptions are often what is holding back a business from just getting by to being highly successful. As a business owner and remodeling professional, it's time to wipe away these common misconceptions!

Remodeling Business Misconceptions

Thank you for tuning into Remodeling Mastery by Mark Richardson, a podcast series that encourages remodelers to take some time to focus on their business strategies, one step at a time. From week to week, we’ll discuss different aspects of growing a business - some thought-provoking topics, to some that are more in the trenches, focusing on techniques and the finer details.Today’s episode revolves around the idea of growth management, specifically, how remodelers should approach managing growth in order to position themselves for success today and in the future.

Thank you for tuning into Remodeling Mastery by Mark Richardson, a podcast series that encourages remodelers to take some time to focus on their business strategies, one step at a time. From week to week, we’ll discuss different aspects of growing a business - some thought-provoking topics, to some that are more in the trenches, focusing on techniques and the finer details. Today’s episode revolves around the idea of growth management, specifically, how remodelers should approach managing growth in order to position themselves for success today and in the future.

A Remodeler's Guide to Growth Management

Bill Baldwin

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice.(0:27) In This Episode: MisconceptionsMark wraps his head around a few common misconceptions he sees out in the industry. If you are led by misconceptions and guided by these beliefs, then you might find yourself in some unique challenges...all of which are avoidable, if you just had a good pulse on the industry. Mark walks us through 10 common misconceptions and shares how you can think about these in your own business.(13:03) Thought Leader Interview with Bill Baldwin, CEO and Principal of Hartman BaldwinBusiness is business, but when you’ve got a $9M entrepreneurial company on one hand and a $21M professionally-managed company on the other, you’re dealing with entirely different beasts. Bill Baldwin has dealt with both, to great success. What did it take for HartmanBaldwin to bust through the entrepreneurial ceiling and become one of the top design/build firms, not just in SoCal, but nationwide? Tune in to find out!

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (0:27) In This Episode: Misconceptions Mark wraps his head around a few common misconceptions he sees out in the industry. If you are led by misconceptions and guided by these beliefs, then you might find yourself in some unique challenges...all of which are avoidable, if you just had a good pulse on the industry. Mark walks us through 10 common misconceptions and shares how you can think about these in your own business. (13:03) Thought Leader Interview with Bill Baldwin, CEO and Principal of Hartman Baldwin Business is business, but when you’ve got a $9M entrepreneurial company on one hand and a $21M professionally-managed company on the other, you’re dealing with entirely different beasts. Bill Baldwin has dealt with both, to great success. What did it take for HartmanBaldwin to bust through the entrepreneurial ceiling and become one of the top design/build firms, not just in SoCal, but nationwide? Tune in to find out!

Misconceptions | Thought Leader Interview with Bill Baldwin

Thank you for listening to Remodeling Mastery! Become one of the 45,000 listeners by subscribing today at https://www.surefirelocal.com/remodeling-mastery-subscribe/ or by searching for Remodeling Mastery on your podcast app of choice.(0:30) In This Episode: Do You Scream Value?One of the biggest mistakes a business can make is to assume everyone sees the value in you and your product or service. You may offer value, but are you actually communicating it to your customer? Ultimately, it is the perception of value that opens doors to brand recognition, stronger sales and customer loyalty. That’s why it’s more important than ever that your business screams value. In this episode, Mark offers a seven-point checklist that will help you do just that.“People buy when the value is greater than the price.” —Sales Adage(14:34) What’s Happening? with Kermit Baker, Chief Economist for the American Institute of Architects and Project Director of the Remodeling Futures Program at Harvard UniversityKermit is back with an update on the pulse of the remodeling industry. Right now, his “crystal ball” is showing headwinds ahead in the form of labor shortages and rising interest rates, wages and material prices. Tune in to to hear his tips on maintaining forward momentum while navigating current market conditions.(21:42) Thought Leader Interview with Chris Marentis, Founder and Chief Executive Officer of Surefire LocalMark puts the spotlight on our very own Chris Marentis, who shares his success story along with key insights into digital marketing for remodeling contractors. How can a very high-touch business adapt to an increasingly online world? What baby steps should remodelers be taking to keep up with all the disruptions to the search landscape? This is one segment you don’t want to miss!

Thank you for listening to Remodeling Mastery! Become one of the 45,000 listeners by subscribing today at <a href="https://www.surefirelocal.com/remodeling-mastery-subscribe/" rel="nofollow" target="_blank">https://www.surefirelocal.com/remodeling-mastery-subscribe/</a> or by searching for Remodeling Mastery on your podcast app of choice. (0:30) In This Episode: Do You Scream Value? One of the biggest mistakes a business can make is to assume everyone sees the value in you and your product or service. You may offer value, but are you actually communicating it to your customer? Ultimately, it is the perception of value that opens doors to brand recognition, stronger sales and customer loyalty. That’s why it’s more important than ever that your business screams value. In this episode, Mark offers a seven-point checklist that will help you do just that. “People buy when the value is greater than the price.” —Sales Adage (14:34) What’s Happening? with Kermit Baker, Chief Economist for the American Institute of Architects and Project Director of the Remodeling Futures Program at Harvard University Kermit is back with an update on the pulse of the remodeling industry. Right now, his “crystal ball” is showing headwinds ahead in the form of labor shortages and rising interest rates, wages and material prices. Tune in to to hear his tips on maintaining forward momentum while navigating current market conditions. (21:42) Thought Leader Interview with Chris Marentis, Founder and Chief Executive Officer of Surefire Local Mark puts the spotlight on our very own Chris Marentis, who shares his success story along with key insights into digital marketing for remodeling contractors. How can a very high-touch business adapt to an increasingly online world? What baby steps should remodelers be taking to keep up with all the disruptions to the search landscape? This is one segment you don’t want to miss!

Do You Scream Value?

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice.(1:05) In This Episode: Softening in the MarketPreparation is key to the success of every business. We've experienced 10 years of growth in the remodeling industry, so it's only sensible to start preparing for an eventual softening of the market. In this episode of Remodeling Mastery, Mark gives suggestions and insights that will help you prepare for a softer market. Tune in to learn 7 tips that will help increase the resilience of your business.(12:59) Thought Leader Interview with Anthony Mathews, Transitions ExpertDo you have a plan for an exit or transition out of your business? If not, then Employee Stock Ownership Plans or ESOPs might be the answer to this problem. When you own a productive asset like a business, one of the principal ways that it changes ownership is through inheritance. However, this family transition is becoming less common. Join Mark and Anthony as they discuss how ESOPs can be a good option for business owners who have reached the end of their career.“Something that I'm really concerned about, as an advisor to businesses, is the number of businesses, especially small to mid-sized ones, that I see where the intent is just to liquidate the company... That for me is very troubling because it means that not only are we losing a productive asset from our culture but we're losing jobs, we're losing a tax base...One of the things that we've been working a lot with was this notion of letting companies continue but in the form of an employee-owned venture.” —Anthony MathewsSubscribe to Remodeling Mastery: iTunes | Google Play | SoundCloud | StitcherIn 2019, Mark G. Richardson is taking his popular podcast series to the next level with a fresh new format in store for listeners. Mark will be integrating interviews with thought leaders who have experienced tremendous success in the industry and growing their own businesses to share snippets of wisdom to help you achieve the same. Additionally, Mark is bringing in some experts to share key indicators that they’re seeing out there in the marketplace that could have a monumental impact on your business.

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:05) In This Episode: Softening in the Market Preparation is key to the success of every business. We've experienced 10 years of growth in the remodeling industry, so it's only sensible to start preparing for an eventual softening of the market. In this episode of Remodeling Mastery, Mark gives suggestions and insights that will help you prepare for a softer market. Tune in to learn 7 tips that will help increase the resilience of your business. (12:59) Thought Leader Interview with Anthony Mathews, Transitions Expert Do you have a plan for an exit or transition out of your business? If not, then Employee Stock Ownership Plans or ESOPs might be the answer to this problem. When you own a productive asset like a business, one of the principal ways that it changes ownership is through inheritance. However, this family transition is becoming less common. Join Mark and Anthony as they discuss how ESOPs can be a good option for business owners who have reached the end of their career. “Something that I'm really concerned about, as an advisor to businesses, is the number of businesses, especially small to mid-sized ones, that I see where the intent is just to liquidate the company... That for me is very troubling because it means that not only are we losing a productive asset from our culture but we're losing jobs, we're losing a tax base...One of the things that we've been working a lot with was this notion of letting companies continue but in the form of an employee-owned venture.” —Anthony Mathews Subscribe to Remodeling Mastery: iTunes | Google Play | SoundCloud | Stitcher In 2019, Mark G. Richardson is taking his popular podcast series to the next level with a fresh new format in store for listeners. Mark will be integrating interviews with thought leaders who have experienced tremendous success in the industry and growing their own businesses to share snippets of wisdom to help you achieve the same. Additionally, Mark is bringing in some experts to share key indicators that they’re seeing out there in the marketplace that could have a monumental impact on your business.

Softening in the Market

What does a healthy business look like to you? It's not always an easy thing to measure when applied to a business. Can you tell a fit business from an unfit one?Mark has 10 criteria to help. How does your business rank?1.  Do you know your core numbers?2. Do you have and know the processes &amp; systems in place?3. Do you have the right leadership in place?4. Do you have a fundamentally strong team?5. Do you offer quality &amp; a well-defined product?6. Do you earn a profit?7. Do you have a lot of stress within the business?8. Do you have a formidable reputation and manage it?9. Do you have a plan for the future?10. Do you have strategic partnerships &amp; alliances?Having a fit business is one of the core fundamentals to becoming a successful.Check out Mark Richardson's book "Fit to Grow" that goes into greater depth on this topic!

What does a healthy business look like to you? It's not always an easy thing to measure when applied to a business. Can you tell a fit business from an unfit one? Mark has 10 criteria to help. How does your business rank? 1. Do you know your core numbers? 2. Do you have and know the processes &amp; systems in place? 3. Do you have the right leadership in place? 4. Do you have a fundamentally strong team? 5. Do you offer quality &amp; a well-defined product? 6. Do you earn a profit? 7. Do you have a lot of stress within the business? 8. Do you have a formidable reputation and manage it? 9. Do you have a plan for the future? 10. Do you have strategic partnerships &amp; alliances? Having a fit business is one of the core fundamentals to becoming a successful. Check out Mark Richardson's book "Fit to Grow" that goes into greater depth on this topic!

Defining a Fit Business

Andy Wells

Thank you for listening to Remodeling Mastery! Become one of the 50,000 listeners by subscribing today by searching for Remodeling Mastery on your podcast app of choice.(1:21) In This Episode: The 10 Commandments of the Successful BusinessWhat does it take to be a successful business? Definitions of success will vary, but to Mark, it’s having as many of the puzzle pieces as possible. In this episode of Remodeling Mastery, he shares 10 of these “puzzle pieces” gleaned through his writing and observations of the marketplace to help you take your business to the next level.(12:02) Thought Leader Interview With Andy Wells, President and CEO of Normandy RemodelingMark turns to Andy for insights that business owners can use to guide them in reaching the scale that Normandy Remodeling has achieved over the years working with more than 5,000 design-build projects in Chicago ranging in cost from $50,000 to $1,000,000. Andy also offers a look at his roots and the career path he took until he became a part of the company, reiterates the importance of knowing your numbers to succeed in business and gives his market outlook for 2019. He and Mark also got to talking a bit about mistakes made and lessons learned along the way, plus tips for growth business owners should take to heart. Don’t miss out on these nuggets of business wisdom!

Thank you for listening to Remodeling Mastery! Become one of the 50,000 listeners by subscribing today by searching for Remodeling Mastery on your podcast app of choice. (1:21) In This Episode: The 10 Commandments of the Successful Business What does it take to be a successful business? Definitions of success will vary, but to Mark, it’s having as many of the puzzle pieces as possible. In this episode of Remodeling Mastery, he shares 10 of these “puzzle pieces” gleaned through his writing and observations of the marketplace to help you take your business to the next level. (12:02) Thought Leader Interview With Andy Wells, President and CEO of Normandy Remodeling Mark turns to Andy for insights that business owners can use to guide them in reaching the scale that Normandy Remodeling has achieved over the years working with more than 5,000 design-build projects in Chicago ranging in cost from $50,000 to $1,000,000. Andy also offers a look at his roots and the career path he took until he became a part of the company, reiterates the importance of knowing your numbers to succeed in business and gives his market outlook for 2019. He and Mark also got to talking a bit about mistakes made and lessons learned along the way, plus tips for growth business owners should take to heart. Don’t miss out on these nuggets of business wisdom!

The 10 Commandments of the Successful Business | Thought Leader Interview with Andy Wells

Vince Nardo

(1:37) In This Episode: Who Will Fire You?It's critical that as you and your business mature, you start thinking about the next steps: the transitions in your business. These transitions need to be thought about well in advance. In this episode of Remodeling Mastery, Mark will discuss how you can create these transitions and provide you with 6 useful tips. You can't move forward unless you design the person who will push you forward.(13:24) Thought Leader Interview with Vince Nardo, President of RebornVince Nardo is the President of Reborn. He grew his father's small business into a company with 7 locations in California and Nevada and about 500 employees. Join Vince and Mark as they discuss the importance of looking at your business in an analytical and systematic way. He also shares insights on how constantly challenging himself has led his business into success and explains why you should hire for where you want to be rather than hiring for what you need today."It's sad to say but we don't really focus on the product we do because the product we do is already great. We focus on the systems that we need to have in order to make the product work. And that's what we really really work on every single day." —Vince Nardo

(1:37) In This Episode: Who Will Fire You? It's critical that as you and your business mature, you start thinking about the next steps: the transitions in your business. These transitions need to be thought about well in advance. In this episode of Remodeling Mastery, Mark will discuss how you can create these transitions and provide you with 6 useful tips. You can't move forward unless you design the person who will push you forward. (13:24) Thought Leader Interview with Vince Nardo, President of Reborn Vince Nardo is the President of Reborn. He grew his father's small business into a company with 7 locations in California and Nevada and about 500 employees. Join Vince and Mark as they discuss the importance of looking at your business in an analytical and systematic way. He also shares insights on how constantly challenging himself has led his business into success and explains why you should hire for where you want to be rather than hiring for what you need today. "It's sad to say but we don't really focus on the product we do because the product we do is already great. We focus on the systems that we need to have in order to make the product work. And that's what we really really work on every single day." —Vince Nardo

Who Will Fire You? & Thought Leader Interview with Vince Nardo

Michael Anschel

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice.(1:17) In This Episode: Why We StruggleRunning a remodeling business isn’t easy. In an industry full of challenges and potential missteps, it can be easy to fall into the trap of thinking that struggle is just another fact of life. But what happens when conditions are favorable and everyone else seems to be thriving? How do you explain the struggle then? In this episode of Remodeling Mastery, Mark urges businesses to take a closer look at the common denominators between floundering businesses and what you can do to catapult yourself out of the struggle and into success.(13:49) Thought Leader Interview with Michael Anschel, President of Otogawa-Anschel Design+BuildFew remodelers understand the value of transparency quite like Michael, whose company is known for their atypical approach to pricing—one that emphasizes what he calls PHAT: profit, honesty, accuracy and transparency. Now that it’s become such a big buzzword in construction circles, we ask: how can we become more transparent, and are we really going to see returns? Find out in this episode’s Thought Leader Interview.“We actively promote the fact that we’re fully transparent… that they get to see everything. They get to see how the sausage is made, and that’s huge. They love it. They love the fact that they can proceed with confidence and never feel like they’re stuck with a black box.” —Michael Anschel

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:17) In This Episode: Why We Struggle Running a remodeling business isn’t easy. In an industry full of challenges and potential missteps, it can be easy to fall into the trap of thinking that struggle is just another fact of life. But what happens when conditions are favorable and everyone else seems to be thriving? How do you explain the struggle then? In this episode of Remodeling Mastery, Mark urges businesses to take a closer look at the common denominators between floundering businesses and what you can do to catapult yourself out of the struggle and into success. (13:49) Thought Leader Interview with Michael Anschel, President of Otogawa-Anschel Design+Build Few remodelers understand the value of transparency quite like Michael, whose company is known for their atypical approach to pricing—one that emphasizes what he calls PHAT: profit, honesty, accuracy and transparency. Now that it’s become such a big buzzword in construction circles, we ask: how can we become more transparent, and are we really going to see returns? Find out in this episode’s Thought Leader Interview. “We actively promote the fact that we’re fully transparent… that they get to see everything. They get to see how the sausage is made, and that’s huge. They love it. They love the fact that they can proceed with confidence and never feel like they’re stuck with a black box.” —Michael Anschel

Thought Leader Interview with Michael Anschel

As a business owner and a home improvement contractor, it’s important to be innovative. In this episode, Mark G. Richardson shares ways on how you can think about innovation and get ahead of the competition.

Innovation

Today, Mark discusses the topic of growth and, in particular, how should you define growth. It's one that can be a very subjective question.The big question you have to answer is how do YOU define growth? And how do you incorporate that thinking into every activity that you do?Among all the ways you can define growth that Mark mentions in this episode, some include: 1) Top line growth - how do you raise the top line?2) Increased market share - most remodeling businesses have a small part of the market share, but it's market share that get's you through the tough times3) Portfolio blend - the types of services and products that you offer - are you balanced?4) Your team - growing your team and bringing on different talents and skill sets to enhance the overall team5) Profitability - not quite about top line growth but can look at efficiency and processes and getting more clients through sales6) Client experience - do you offer a red carpet experience?Whatever your motivations are for being in business today, knowing how to define growth and working towards achieving it is how one in the remodeling industry can become successful.

Today, Mark discusses the topic of growth and, in particular, how should you define growth. It's one that can be a very subjective question. The big question you have to answer is how do YOU define growth? And how do you incorporate that thinking into every activity that you do? Among all the ways you can define growth that Mark mentions in this episode, some include: 1) Top line growth - how do you raise the top line? 2) Increased market share - most remodeling businesses have a small part of the market share, but it's market share that get's you through the tough times 3) Portfolio blend - the types of services and products that you offer - are you balanced? 4) Your team - growing your team and bringing on different talents and skill sets to enhance the overall team 5) Profitability - not quite about top line growth but can look at efficiency and processes and getting more clients through sales 6) Client experience - do you offer a red carpet experience? Whatever your motivations are for being in business today, knowing how to define growth and working towards achieving it is how one in the remodeling industry can become successful.

Defining Growth

Remodeling Mastery is a podcast series that allows you to take a little bit of a time out and think about think about the business not just do it. Each week, host Mark Richardson talks through topics that are thought-provoking and some that are more in the trenches techniques and details.Today, Mark go in-depth on a few tips and practices he recommends to remodelers who are looking to take that next step and become an authority in the industry.

Remodeling Mastery is a podcast series that allows you to take a little bit of a time out and think about think about the business not just do it. Each week, host Mark Richardson talks through topics that are thought-provoking and some that are more in the trenches techniques and details. Today, Mark go in-depth on a few tips and practices he recommends to remodelers who are looking to take that next step and become an authority in the industry.

Are You The Authority?

Ever wonder how you can improve on your own skills and expertise to be more successful in business?90% of those in the remodeling industry are extremely efficient with the product aspect and the day-to-day grind of the business. But, where most tend to struggle is when they take a step back to look at themselves in the mirror. They ask questions like, "How can I scale the business for sustained growth?" or "How can I grow and become a better leader?"Well, you're in luck! Mark Richardson tackles this challenge of remodeling yourself by providing you with the 3 levels to remodeling yourself and how you can improve. Just remember, no matter what you decide to do, you need to plan!

Ever wonder how you can improve on your own skills and expertise to be more successful in business? 90% of those in the remodeling industry are extremely efficient with the product aspect and the day-to-day grind of the business. But, where most tend to struggle is when they take a step back to look at themselves in the mirror. They ask questions like, "How can I scale the business for sustained growth?" or "How can I grow and become a better leader?" Well, you're in luck! Mark Richardson tackles this challenge of remodeling yourself by providing you with the 3 levels to remodeling yourself and how you can improve. Just remember, no matter what you decide to do, you need to plan!

3 Levels to Remodeling Yourself

This topic is very important for being successful in your life and career. Mark explains how you can plan out your ideal day, by simply taking a step back and breaking down your schedule so it can best fit into your day. This will keep you on track for success.

Designing Your Ideal Day

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The best self improvement podcast episodes. From improving productivity, to finding purpose in your life to what constitutes freedom, this topic is on anything and everything that can help people to improve their lives. Add episodes you're interested into your queue below!