Cover image of The Enrollify Podcast

The Enrollify Podcast

Each week, the Enrollify Podcast equips you with insights into how the latest trends in marketing and technology are affecting enrollment marketers. Every episode is designed to inspire new, creative ... Read more

Ranked #1

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Episode 29: Why There’s No Such Thing as a Stealth Applicant

Episode 29: Why There’s No Such Thing as a Stealth Applicant

If you have ever worked in an enrollment office or marcomm department for any educational institution, you’re probably a... Read more

6 Feb 2020

31mins

Ranked #2

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Episode 5: An Inside Look at the HubSpot Platform — and How Enrollment Marketers Are Using It for Student Recruitment

Episode 5: An Inside Look at the HubSpot Platform — and How Enrollment Marketers Are Using It for Student Recruitment

HubSpot is an inbound marketing software platform that helps colleges and universities attract visitors, convert inquiri... Read more

7 Aug 2019

36mins

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Ranked #3

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Episode 37: How Students' College Research Patterns are Shifting Due to COVID-19

Episode 37: How Students' College Research Patterns are Shifting Due to COVID-19

Have you thought about what it might be like to be a high school senior right now? Prom has been cancelled, basketball a... Read more

2 Apr 2020

36mins

Ranked #4

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Episode 39: Words Really Matter — Ideas for How Schools Can Develop More Personalized, Empathetic, and Engaging Communications Experiences

Episode 39: Words Really Matter — Ideas for How Schools Can Develop More Personalized, Empathetic, and Engaging Communications Experiences

When was the last time you audited your communications flow? Or how about the last time you took a hard look at the copy... Read more

16 Apr 2020

39mins

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Ranked #5

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Episode 6: Digital Advertising for Graduate Student Recruitment: What Does and Doesn't Work?

Episode 6: Digital Advertising for Graduate Student Recruitment: What Does and Doesn't Work?

In 2019, for the first time in history, digital advertising spend is projected to surpass traditional, offline advertisi... Read more

7 Aug 2019

27mins

Ranked #6

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Episode 25: How to Recruit for Innovative, Niche Graduate Programs Designed to Move Industries Forward

Episode 25: How to Recruit for Innovative, Niche Graduate Programs Designed to Move Industries Forward

Marissa Hairston spends her days talking with police officers, teachers, and business professionals about why they want ... Read more

9 Jan 2020

26mins

Ranked #7

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Episode 4: The Common SEO Challenges that Enrollment Marketers Face — and How to Overcome Them

Episode 4: The Common SEO Challenges that Enrollment Marketers Face — and How to Overcome Them

Your website can be a powerful tool in your effort to generate new prospects, but only if you are thinking about your di... Read more

25 Jul 2019

39mins

Ranked #8

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Episode 35: How to Successfully Move Higher Ed Admissions & Marketing Events Online

Episode 35: How to Successfully Move Higher Ed Admissions & Marketing Events Online

If you’re an enrollment marketer using Salesforce as your CRM and/or SIS and you’re looking for an end-to-end management... Read more

19 Mar 2020

36mins

Ranked #9

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Episode 31: The Clock is Ticking — A Conversation with Brandon Busteed on What Higher Ed Needs to do to Remain Relevant

Episode 31: The Clock is Ticking — A Conversation with Brandon Busteed on What Higher Ed Needs to do to Remain Relevant

This week, The Chronicle of Higher Education published an article noting that 6 in 10 colleges missed their fall enrollm... Read more

27 Feb 2020

41mins

Ranked #10

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Episode 26: Is it Time to Leave Higher Education? What Enrollment Managers Need to Know Before Switching Careers

Episode 26: Is it Time to Leave Higher Education? What Enrollment Managers Need to Know Before Switching Careers

In higher education, we talk a lot about the massive disruption happening in terms of how prospective students research,... Read more

16 Jan 2020

44mins

Ranked #11

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Episode 27: The Future of Student Lifecycle Management — A Conversation with the CEO of TargetX

Episode 27: The Future of Student Lifecycle Management — A Conversation with the CEO of TargetX

Have you ever walked through the application process at your institution? From initial inquiry all the way through depos... Read more

23 Jan 2020

55mins

Ranked #12

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Episode 38: How to Communicate Appropriately with Admitted Students During COVID-19

Episode 38: How to Communicate Appropriately with Admitted Students During COVID-19

How to Communicate Appropriately with Students During COVID-19: A 5 Step Guide for College

9 Apr 2020

42mins

Ranked #13

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Episode 22: Everything Hinges on Marketing — A Conversation on Recruiting for Niche Programs with Edward J. Herrelko

Episode 22: Everything Hinges on Marketing — A Conversation on Recruiting for Niche Programs with Edward J. Herrelko

Dr. Edward Herrelko has quite the diverse resume — some of his professional stints include working for Tony Robbins, lea... Read more

5 Dec 2019

27mins

Ranked #14

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Episode 23: The Changing Relationship Between College Presidents and Their Brands

Episode 23: The Changing Relationship Between College Presidents and Their Brands

Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, joins the Enrollify Podcast for a discussion on the gro... Read more

12 Dec 2019

25mins

Ranked #15

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Episode 28: Why I Transitioned from Advising to Graduate Admissions — And What I Learned Along the Way

Episode 28: Why I Transitioned from Advising to Graduate Admissions — And What I Learned Along the Way

Jessica Cox started her career in higher education working in advising at Manhattanville College in Purchase, New York. ... Read more

30 Jan 2020

28mins

Ranked #16

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Episode 34: The Frantic Move Online: A Real-Time Look at How Higher Ed is Responding to the Coronavirus (Special Edition)

Episode 34: The Frantic Move Online: A Real-Time Look at How Higher Ed is Responding to the Coronavirus (Special Edition)

To say it has been a crazy week might be the greatest understatement of 2020. We’re a weekly podcast, but in light of a... Read more

13 Mar 2020

21mins

Ranked #17

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Episode 30: Changing Perceptions through Connection — How One Graduate School Recruited International Students in the Trump Era

Episode 30: Changing Perceptions through Connection — How One Graduate School Recruited International Students in the Trump Era

International student enrollment has been on the decline since the fall of 2016, and, according to estimates from NAFSA,... Read more

13 Feb 2020

38mins

Ranked #18

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Episode 24: How to Recruit for a Diverse Pool of Graduate Programs as a One Woman Show

Episode 24: How to Recruit for a Diverse Pool of Graduate Programs as a One Woman Show

How do you best divide your time when you’re responsible for recruiting for more than 25 graduate programs as a one woma... Read more

19 Dec 2019

17mins

Ranked #19

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Episode 3: The Ever Changing Landscape of Graduate Student Recruitment: Lessons Learned from Small and Large Schools

Episode 3: The Ever Changing Landscape of Graduate Student Recruitment: Lessons Learned from Small and Large Schools

Graduate student recruitment strategies are as varied as the vast array of schools that use them. We sat down with Amand... Read more

25 Jul 2019

39mins

Ranked #20

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Episode 33: What GEM Professionals Need to Know About Recruiting Grad Students — From the Perspective of a Grad Student (Who Works in Graduate Admissions)

Episode 33: What GEM Professionals Need to Know About Recruiting Grad Students — From the Perspective of a Grad Student (Who Works in Graduate Admissions)

Erin Fields is not only currently pursuing a Master’s in Integrated Marketing and Communications at West Virginia Univer... Read more

12 Mar 2020

39mins

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