Edward J. Herrelko's guest appearances

Edward J. Herrelko

The Enrollify Podcast

Rand Fishkin

Katie Linder

Mark Kilens

Brandon Busteed

Luke Summerfield

Mickey Baines

Emily Evans

OwlTail

Dr. Edward Herrelko has quite the diverse resume — some of his professional stints include working for Tony Robbins, leading a marketing agency, and working as a dean at Southern California Seminary. Edward is currently the Executive Director of Marketing &amp; Communication, and the Chief Marketing Officer at Dallas Theological Seminary. Edward believes that “everything hinges on marketing” and that today’s graduate enrollment management teams must become experts in executing data-driven campaigns that out smart, not out spend, the competition — especially those enrollment managers who recruit for niche programs. Edward also shares ideas on how institutions can better the student experience to reduce friction — from initial inquiry all the way through graduation.

Episode 22: Everything Hinges on Marketing — A Conversation on Recruiting for Niche Programs with Edward J. Herrelko