Episode 7: Sustaining and Surviving
Episode 7: Sustaining and Surviving
The job of a CMO can be high-pressure and high-stress. Avoiding burnout and stagnation can be a challenge – especially a... Read more
15 Jul 2022
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55mins
Episode 6: Brought to you by the letters N T R
Episode 6: Brought to you by the letters N T R
Achieving institutional goals on NTR (net tuition revenue) is often a top priority for universities – especially at the ... Read more
1 Jul 2022
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44mins
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Episode 5: Maturing Higher Ed Marketing
Episode 5: Maturing Higher Ed Marketing
There has never been a better time to be a higher ed CMO. Perception of the value you provide and the importance of our ... Read more
17 Jun 2022
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Episode 4: What Do You Wanna Be When You Grow Up?
Episode 4: What Do You Wanna Be When You Grow Up?
As a first-year student – and a first-generation student – Jaime envisioned a life spent researching turtles and crackin... Read more
3 Jun 2022
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49mins
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Episode 3: Mixing Business with Measure
Episode 3: Mixing Business with Measure
As marketing higher education matures, measuring the return on investment is one of the most important things a CMO can ... Read more
20 May 2022
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48mins
Episode 2: Branding, Brain Drain and Budget, Oh My
Episode 2: Branding, Brain Drain and Budget, Oh My
In this wide-ranging conversation, Jaime talks with Jason Simon, CEO of higher ed marcomm agency SimpsonScarborough, abo... Read more
6 May 2022
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Episode 1: A Seat at the Table - The Evolution of the CMO in Higher Ed
Episode 1: A Seat at the Table - The Evolution of the CMO in Higher Ed
Join host Jaime Hunt in her premier episode as she talks with Terry Flannery, author of “How to Market a University: Bui... Read more
22 Apr 2022
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48mins
Trailer: Confessions of a Higher Ed CMO with Jaime Hunt
Trailer: Confessions of a Higher Ed CMO with Jaime Hunt
Unpacking the tips, tricks, tools, and tactics that separate the best higher ed CMOs from the rest of the pack.
14 Apr 2022
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1min
