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Higher Ed Marketing Lab

Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.

Ranked #1

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Optimizing the Campus Visit with Jeff Kallay

Optimizing the Campus Visit with Jeff Kallay

The campus visit remains one of the most impactful moments in the college decision process, and there’s probably no one ... Read more

19 Jul 2019

45mins

Ranked #2

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Growing Enrollment at University of the Ozarks (Part 1)

Growing Enrollment at University of the Ozarks (Part 1)

Small, private liberal arts colleges face significant headwinds as they try to grow enrollment. Despite these challenges... Read more

22 Mar 2019

25mins

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Ranked #3

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Leading with Compassion and Character with General H. D. “Jake” Polumbo

Leading with Compassion and Character with General H. D. “Jake” Polumbo

We’ll be diverging a bit from our usual discussion around higher ed marketing to talk about leadership, which is a topic... Read more

1 Jul 2019

43mins

Ranked #4

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Making Data Meaningful at Southeastern University

Making Data Meaningful at Southeastern University

Marketers and enrollment managers are swimming in data, but making it digestible and actionable is easier said than done... Read more

27 Feb 2019

1hr

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Ranked #5

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CRM-Powered Digital Marketing at Messiah College

CRM-Powered Digital Marketing at Messiah College

Historically, CRMs have been seen as a tool for Admissions, but today's CRMs are capable of so much more. In this episod... Read more

24 Jan 2019

22mins

Ranked #6

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Growing Enrollment at University of the Ozarks (Part 2)

Growing Enrollment at University of the Ozarks (Part 2)

This is part two of a two-part episode in which we explore how the University of the Ozarks, a small, private, liberal a... Read more

12 Apr 2019

34mins

Ranked #7

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Engineering Word of Mouth with Daniel Lemin

Engineering Word of Mouth with Daniel Lemin

Research suggests roughly 75% of students use word of mouth to help determine what school to attend, yet few schools hav... Read more

3 Jan 2019

30mins

Ranked #8

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Humanizing the Digital Experience and more from eduWeb2019

Humanizing the Digital Experience and more from eduWeb2019

Jason Buzzell is Director of Digital Communications at the University of Nebraska at Omaha. I met up with Jason at the 2... Read more

9 Aug 2019

34mins

Ranked #9

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A Public Relations Primer with Barbara Pierce

A Public Relations Primer with Barbara Pierce

If you've ever felt that public relations was a mysterious black box, then this episode is for you. We discuss public re... Read more

3 May 2019

30mins

Ranked #10

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How to Gracefully Sunset a Tired Social Media Account with Rebecca Stapley

How to Gracefully Sunset a Tired Social Media Account with Rebecca Stapley

In this episode, we’ll be talking about social media, and specifically, what do when you suspect it’s time to sunset a s... Read more

5 Jan 2020

28mins

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