Cover image of Filling Seats: The State of Enrollment Marketing in Higher Ed

Filling Seats: The State of Enrollment Marketing in Higher Ed

Learn what’s working to grow, shape, and sustain enrollment at colleges and universities, directly from marketers, thought leaders, and ed tech innovators. Because anyone can design a brochure, but no... Read more

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14. Shaping enrollment through social media with Chelsea Holley at Spelman College

14. Shaping enrollment through social media with Chelsea Holley at Spelman College

In this episode, you’ll hear from Chelsea Holley who is the Director of Admissions at Spelman College. You'll hear her t... Read more

5 Jul 2022

23mins

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13. Live chat on websites and why it converts with Ben Congleton, CEO of Olark

13. Live chat on websites and why it converts with Ben Congleton, CEO of Olark

In this episode, you’ll hear from Ben Congleton who is the CEO of Olark, which provides live chat for university website... Read more

21 Jun 2022

26mins

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11. Website homepages, program pages, and inquiry outreach with Bob Johnson

11. Website homepages, program pages, and inquiry outreach with Bob Johnson

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10. University marketing and storytelling with Megan Moloney, VP at Transylvania University

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9. Creating a better culture in enrollment with Jeremy Tiers of Tudor Collegiate Strategies

9. Creating a better culture in enrollment with Jeremy Tiers of Tudor Collegiate Strategies

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26 Apr 2022

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8. Social ads and streaming ads that get results with LaNelda Rolley, CMO at Nevada State College

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In this episode, you’ll hear from LaNelda Rolley who is the CMO at Nevada State College. You'll hear her talk about: th... Read more

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6. Enrollment from multiple perspectives with Tyler Peterson, SACAC President and Executive Director at UAB

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In this episode, you’ll hear from Tyler Peterson, Executive Director of Admissions & Financial Assistance at the Uni... Read more

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5. Using robust personas to recruit for graduate programs with Judith Stockmon of American University

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