We get a lot of questions about our Remodeler Marketing Blueprint strategy process. In this podcast, I’m going to go through our top 8 frequently asked questions about our Blueprint and hopefully add some clarity for you on marketing strategy whether you work with us or not!

243: Blueprint Questions Answered

Your entire business can get a lot easier just by picking and committing to a niche. I want to share my story on how I was able to niche down in my field of marketing and build a brand that is hyper-focused on one niche and the benefits that came with it. Results are better, delivery of experience for clients are better, and your marketing and sales has more intent. Start listening now!

242: The Power in Picking a Niche

Many remodeling and custom building companies grow by word-of-mouth referrals, but a lot of interesting things can happen once you become more aggressive with your marketing. If you’re just starting to use marketing to get more customers, then this episode will break down what you need to know and how much you need to spend to get the ball rolling. Start listening now!

241: How Much Can You Spend to Land a Remodeling Project?

Sometimes the problems in our business are bigger than we think. We get so stuck in the weeds that we try to solve a whole bunch of level 1 problems and they’re keeping us stuck. When really, if we zoomed out, we might be able to solve 1 BIG problem that unlocks business growth. Start listening now!

240: Helping a Remodeler Change Business Direction

So often, when our team gets on a call with a remodeler, they are in the middle of a website re-design and as we dig into it, there’s almost always something that raises some questions. Today, I want to walk through when and why remodelers and custom builders should re-design their websites. Start listening now!

239: When & Why Remodelers Should Re-Design Their Website

Kevin Stephens

Kevin Stephens started programming on an Apple II+ at the age of four, which established his love of technology. After earning his degree in computer science at the University of California, San Diego, Kevin spent time as a software engineer at Apple before joining Google in its early days. There, he worked on a variety of products and helped build Google’s presence internationally. He later co-founded and led Blink, the first consumer ephemeral text messaging app, which was acquired by Yahoo. Kevin subsequently led product teams at GoToMeeting and Thumbtack before joining Canvas as CEO. Kevin also serves as an angel investor and advisor to multiple early-stage startups. He lives in the Bay Area with his wife and two daughters. Start listening to Kevin’s story now!

238: Product Management with Canvas CEO, Kevin Stephens

We’ve all heard this at some point: “You gotta be posting multiple times daily to social media!  Reels, stories, videos, photos, and on and on.” But is this true? Maybe/maybe not. How often should remodelers be posting on social media? That’s what we’re going to cover today so start listening now!

237: How Often Should Remodelers Post to Social Media?

Everyone is coming to us now wanting “emergency marketing”. I need leads today, tomorrow, and this week. Well, I sure wish it worked that way. It doesn’t. But today, I will talk about quick lead gen vs. sustainable, repeatable marketing. Here at Builder Funnel, we are huge believers in long-term inbound marketing rather than short-term lead building, but we know that lately demand has been drying up and it just isn’t the same as it was two years ago. So start listening now to discover three ways you can start building leads today!

236: Emergency Marketing for Remodelers

People like proof of expertise. As funny as it sounds, we like to see that piece of paper on the wall. When you’re talking to a prospect, it’s worth mentioning your company is double or triple or quadruple certified and you do that because you want to make sure your clients get the best experience and outcome possible. Let’s talk about how to use this in your sales process. Start listening now!

235: Is Your Remodeling Business Certified?

“Internet leads suck”. “Marketing generates garbage leads”. “Marketing doesn’t work.” Have you ever said anything like this before? Or at least thought it? In this week’s episode, Spencer is going actually to break down why this isn’t the case…but there is something VERY important going on here that you can fix. Start listening now to learn how you can use content marketing as a remodeler and builder to start creating referral-type leads!

234: How Remodelers & Builders Can Create "Referral Type Leads" w/Content Marketing

Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.

Builder Funnel Radio is so much more than a podcast. It’s a tool to grow and improve your business. They talk about the industry as a whole and point listeners in a direction to advance every aspect of their business including marketing, sales, customer relationships, building your team, and even the latest news in the construction industry. This is a go to podcast for anyone even remotely associated with the home construction industry.

The go to source for the construction industry

I love the useful information offered by Spencer and his guests on this show. From marketing to operations to strategies to grow your team - this podcast provides insights for the construction professional

Practical ideas for the remodeling or building professional

Builder Funnel Radio

LEAD

If you're using social media to elevate your contractor business, you're already a little ahead of the game. But are you just using it to generate leads? Because social media can do so much more than that.https://info.builderfunnel.com/builder-funnel-radio/social-media-branding

If you're using social media to elevate your contractor business, you're already a little ahead of the game. But are you just using it to generate leads? Because social media can do so much more than that. <a href="https://info.builderfunnel.com/builder-funnel-radio/social-media-branding" rel="nofollow" target="_blank">https://info.builderfunnel.com/builder-funnel-radio/social-media-branding</a>

Episode 72 - Social Media for Branding vs. Lead Generation

Shawn Van Dyke

In this week's episode, Spencer hosts Shawn Van Dyke. Shawn is a construction industry consultant, business coach, and mentor. He teaches construction professionals how to grow and scale a successful business. He is also the author of The Paperwork Punch List: 28 Days to Streamline Your Construction Business and a Fine Homebuilding Brand Ambassador.

Episode 13 - Growing Your Contracting Business with Shawn Van Dyke

Can community events boost new home sales? The answer is a resounding yes. On this week's episode, Spencer is joined by Sarah Titus and Marissa Roden, the marketing team at Eastbrook Homes in West Michigan. Sarah and Marissa have been organizing free community events in West Michigan to get people in their homes and boost their sales. These events include sneak peeks, educational seminars, grand opening parties, summer picnics, and a big annual celebration — all free events, often involving non-profits and food galore. These events get community members to come together, have a good time, and in effect, buy homes.

Can community events boost new home sales? The answer is a resounding yes. On this week's episode, Spencer is joined by Sarah Titus and Marissa Roden, the marketing team at Eastbrook Homes in West Michigan. Sarah and Marissa have been organizing free community events in West Michigan to get people in their homes and boost their sales. These events include sneak peeks, educational seminars, grand opening parties, summer picnics, and a big annual celebration — all free events, often involving non-profits and food galore. These events get community members to come together, have a good time, and in effect, buy homes.

Episode 63 - How Eastbrook Homes Uses Community Events to Drive Sales

In episode one, Shawn and I introduce you to the Profit First philosophy and set the stage for what's to come. Learn about Shawn's background, experience and how he can to help construction businesses all over the world.https://info.builderfunnel.com/builder-funnel-radio/profit-first-contractors-mini-series-shawn-van-dyke

In episode one, Shawn and I introduce you to the Profit First philosophy and set the stage for what's to come. Learn about Shawn's background, experience and how he can to help construction businesses all over the world. <a href="https://info.builderfunnel.com/builder-funnel-radio/profit-first-contractors-mini-series-shawn-van-dyke" rel="nofollow" target="_blank">https://info.builderfunnel.com/builder-funnel-radio/profit-first-contractors-mini-series-shawn-van-dyke</a>

Profit First for Contractors Episode 1: Intro to Profit First

In this episode of Profit First for Contractors, learn the in's and out's of Shawn's effective time management system.https://info.builderfunnel.com/builder-funnel-radio/profit-first-contractors-mini-series-shawn-van-dyke

In this episode of Profit First for Contractors, learn the in's and out's of Shawn's effective time management system. <a href="https://info.builderfunnel.com/builder-funnel-radio/profit-first-contractors-mini-series-shawn-van-dyke" rel="nofollow" target="_blank">https://info.builderfunnel.com/builder-funnel-radio/profit-first-contractors-mini-series-shawn-van-dyke</a>

Profit First for Contractors Episode 4: Effective Time Management System

Spencer Powell

Maybe your sales funnel is overflowing right now — that's great. But maybe you're thinking about an upcoming recession. Your funnel might not be so hot then. But there are ways to prep for your future sales funnel, and it involves thinking about the way you are handling your leads right now.

Episode 64 - Build Your Future Marketing & Sales Pipeline with Spencer Powell

Mike Foti

This week, Spencer is joined by Mike Foti, a construction blogger extraordinaire. We know writing and editing blogs is not everyone's idea of fun. But increasing traffic to your website is fun, and so is building trust with leads before you even speak with them. When you're a home builder or remodeler, educating your audience is what blogging is all about.Learn more about blogging and Mike's work here:  https://info.builderfunnel.com/builder-funnel-radio/edutaining-leads-through-blogs

This week, Spencer is joined by Mike Foti, a construction blogger extraordinaire. We know writing and editing blogs is not everyone's idea of fun. But increasing traffic to your website is fun, and so is building trust with leads before you even speak with them. When you're a home builder or remodeler, educating your audience is what blogging is all about. Learn more about blogging and Mike's work here: <a href="https://info.builderfunnel.com/builder-funnel-radio/edutaining-leads-through-blogs" rel="nofollow" target="_blank">https://info.builderfunnel.com/builder-funnel-radio/edutaining-leads-through-blogs</a>

Episode 71 - 'Edutaining' Your Leads Through Blogs with Mike Foti

Chris Hartley

Chris Hartley is several things: a VP of Sales and Marketing, a public speaker (and trainer), and a Professional Builder Magazine 40 Under 40 winner. Chris shares his expertise on a variety of essential topics, including emerging technologies for selling homes, the importance of company culture, and how reaching out to thought leaders is the first step to becoming a thought leader yourself. Chris also discusses the importance of personal branding and self-reflection in your career.

Chris Hartley is several things: a VP of Sales and Marketing, a public speaker (and trainer), and a Professional Builder Magazine 40 Under 40 winner. Chris shares his expertise on a variety of essential topics, including emerging technologies for selling homes, the importance of company culture, and how reaching out to thought leaders is the first step to becoming a thought leader yourself. Chris also discusses the importance of personal branding and self-reflection in your career.

Episode 59 - Company Culture, Technology, and Personal Branding with Chris Hartley

I know - watching the news right now can be a little scary. You are probably wondering a few things about the Coronavirus (COVID-19): What can I do to protect myself and my family? What can I do to protect my remodeling or home building business?In this special episode of Builder Funnel Radio, Spencer invites Taylor Rennick (host of The Construction Cut) and Danielle Russell (Director of Operations at Builder Funnel) to discuss how you can keep your business rolling amidst this Coronavirus pandemic while also following recommendations from the CDC, the WHO, and the Federal government.Check out the full show notes here: https://info.builderfunnel.com/builder-funnel-radio/coronavirus-episode

I know - watching the news right now can be a little scary. You are probably wondering a few things about the Coronavirus (COVID-19): What can I do to protect myself and my family? What can I do to protect my remodeling or home building business? In this special episode of Builder Funnel Radio, Spencer invites Taylor Rennick (host of The Construction Cut) and Danielle Russell (Director of Operations at Builder Funnel) to discuss how you can keep your business rolling amidst this Coronavirus pandemic while also following recommendations from the CDC, the WHO, and the Federal government. Check out the full show notes here: <a href="https://info.builderfunnel.com/builder-funnel-radio/coronavirus-episode" rel="nofollow" target="_blank">https://info.builderfunnel.com/builder-funnel-radio/coronavirus-episode</a>

Coronavirus Episode - How You Can Be Part of The Solution AND Keep Your Pipeline Intact

SVD is back on Builder Funnel radio this week with some killer tips that can help you manage your cash better, and get your business into the habit of being profitable. Shawn has owned and operated construction businesses for over 20 years and is the author of Profit First for Contractors and The Paperwork Punch List: 28 Days to Streamline Your Construction Business.

SVD is back on Builder Funnel radio this week with some killer tips that can help you manage your cash better, and get your business into the habit of being profitable. Shawn has owned and operated construction businesses for over 20 years and is the author of Profit First for Contractors and The Paperwork Punch List: 28 Days to Streamline Your Construction Business.

Episode 38 - Profit First for Contractors with Shawn Van Dyke

David Lupberger

In this episode, Spencer hosts David Lupberger of Remodelforce.com. David is an expert in the "Client for Life" business. David has found a way to turn big project clients into long term relationships. While this may sound ordinary, David has some not-so-ordinary ways to wow your clients long after their project is over.

In this episode, Spencer hosts David Lupberger of <a href="http://Remodelforce.com" rel="nofollow" target="_blank">Remodelforce.com</a>. David is an expert in the "Client for Life" business. David has found a way to turn big project clients into long term relationships. While this may sound ordinary, David has some not-so-ordinary ways to wow your clients long after their project is over.

Episode 48 - Recession-Proof Your Remodeling Business with David Lupberger

Rob Baugher

Rob Baugher brings 46 years of experience in the remodeling business to the Builder Funnel Radio podcast in this episode. Over the past 46 years, Rob has owned 25 companies. Rob has an understanding and a passion for the remodeling business that rarely seen, and he shares with us some incredible gems on today's show.

Rob Baugher brings 46 years of experience in the remodeling business to the Builder Funnel Radio podcast in this episode. Over the past 46 years, Rob has owned 25 companies. Rob has an understanding and a passion for the remodeling business that rarely seen, and he shares with us some incredible gems on today's show.

Episode 55 - Small & Mighty with Rob Baugher

Adam Sand

In this episode, Spencer hosts Adam Sand of RoofingBusinessPartner.com, one of the first construction companies to solve the Facebook Ad puzzlement. Adam shares some killer tips that you need to know to grow your construction business using paid advertising on Facebook. [Related: Done For You Social Media]: https://courses.builderfunnel.com/p/social-media

In this episode, Spencer hosts Adam Sand of <a href="http://RoofingBusinessPartner.com" rel="nofollow" target="_blank">RoofingBusinessPartner.com</a>, one of the first construction companies to solve the Facebook Ad puzzlement. Adam shares some killer tips that you need to know to grow your construction business using paid advertising on Facebook. [Related: Done For You Social Media]: <a href="https://courses.builderfunnel.com/p/social-media" rel="nofollow" target="_blank">https://courses.builderfunnel.com/p/social-media</a>

Episode 44 - Growing Your Construction Company Using Facebook Ads with Adam Sand

Leah Fellows

Do you treat your website like a sales tool, like a digital model home? You should. In this episode, Leah Fellows of Blue Gypsy, Inc. gives us her best online sales tips informed by over 14 years in home builder sales.https://info.builderfunnel.com/builder-funnel-radio/internet-leads-sales

Do you treat your website like a sales tool, like a digital model home? You should. In this episode, Leah Fellows of Blue Gypsy, Inc. gives us her best online sales tips informed by over 14 years in home builder sales. <a href="https://info.builderfunnel.com/builder-funnel-radio/internet-leads-sales" rel="nofollow" target="_blank">https://info.builderfunnel.com/builder-funnel-radio/internet-leads-sales</a>

Episode 79: Turning Internet Leads into Construction Sales with Leah Fellows

Vertical integration. The term itself is daunting, but the results are lucrative. In this episode, Pierrette Tierney, VP of Business Development at Magleby Construction, lifts the veil and gives the lowdown on how you can make vertical integration work for your company.https://info.builderfunnel.com/builder-funnel-radio/magleby-construction-vertical-integration

Vertical integration. The term itself is daunting, but the results are lucrative. In this episode, Pierrette Tierney, VP of Business Development at Magleby Construction, lifts the veil and gives the lowdown on how you can make vertical integration work for your company. <a href="https://info.builderfunnel.com/builder-funnel-radio/magleby-construction-vertical-integration" rel="nofollow" target="_blank">https://info.builderfunnel.com/builder-funnel-radio/magleby-construction-vertical-integration</a>

Episode 75: How Magleby Construction Is Succeeding with Vertical Integration

We asked 102 professionals in both home building and remodeling what their marketing plan looks like for 2020. this information is vital for understanding the industry around you and how you stack up to your peers. Download these FREE reports for the inside scoop on what the other guys are doing, and to improve your marketing efforts in 2020.Subscribe and check out our full report here: https://info.builderfunnel.com/builder-funnel-radio/state-marketing-construction

We asked 102 professionals in both home building and remodeling what their marketing plan looks like for 2020. this information is vital for understanding the industry around you and how you stack up to your peers. Download these FREE reports for the inside scoop on what the other guys are doing, and to improve your marketing efforts in 2020. Subscribe and check out our full report here: <a href="https://info.builderfunnel.com/builder-funnel-radio/state-marketing-construction" rel="nofollow" target="_blank">https://info.builderfunnel.com/builder-funnel-radio/state-marketing-construction</a>

Episode 68 - State of Marketing in the Construction Industry with Spencer Powell

In this week's episode, Spencer hosts Shawn Van Dyke for a second time! Shawn's previous episode was widely popular, so we brought him back for round two. Shawn is a construction industry business coach, and this time around, he gives us the rundown on techniques to find (and train!) great employees, as well as how to build from scratch - or even identify your current company culture.Shawn has a wealth of knowledge around the construction industry, and with this episode, he delivers big time. If you're in the construction industry or would like to get your foot in the door, Shawn has some great tips that can help. Want more Shawn Van Dyke? Listen to his first appearance on Builder Funnel Radio: https://soundcloud.com/builder-funnel-radio/episode-13-growing-your-contracting-business-w-shawn-van-dyke

In this week's episode, Spencer hosts Shawn Van Dyke for a second time! Shawn's previous episode was widely popular, so we brought him back for round two. Shawn is a construction industry business coach, and this time around, he gives us the rundown on techniques to find (and train!) great employees, as well as how to build from scratch - or even identify your current company culture. Shawn has a wealth of knowledge around the construction industry, and with this episode, he delivers big time. If you're in the construction industry or would like to get your foot in the door, Shawn has some great tips that can help. Want more Shawn Van Dyke? Listen to his first appearance on Builder Funnel Radio: <a href="https://soundcloud.com/builder-funnel-radio/episode-13-growing-your-contracting-business-w-shawn-van-dyke" rel="nofollow" target="_blank">https://soundcloud.com/builder-funnel-radio/episode-13-growing-your-contracting-business-w-shawn-van-dyke</a>

Episode 27 - Recruit & Train Incredible Employees for Your Construction Business with Shawn Van Dyke

Will Duderstadt

In this week's episode, Spencer hosts Will Duderstadt.  Will is currently the Marketing and Development Manager of Web Platforms at M/I Homes, Inc (MHO), one of the nation's leading builders of single-family homes, having delivered nearly 100,000 homes. He oversees online marketing campaigns, lead generation, SEO, PPC, Social Media, and content strategy for 15 divisions in 11 states. Will provides insight and leadership for M/I Homes' Internet Sales Associate program and trains the team in best practices for lead creation and management.

Episode 8 - Home Builder Lead Generation with Will Duderstadt

It's hard to believe, but today is our 10 year company anniversary.  We've been hard at work on launching a new program that we hope will help thousands of builders and remodelers.https://info.builderfunnel.com/builder-funnel-radio/announcement-builder-funnel-academy-is-live

It's hard to believe, but today is our 10 year company anniversary.  We've been hard at work on launching a new program that we hope will help thousands of builders and remodelers. <a href="https://info.builderfunnel.com/builder-funnel-radio/announcement-builder-funnel-academy-is-live" rel="nofollow" target="_blank">https://info.builderfunnel.com/builder-funnel-radio/announcement-builder-funnel-academy-is-live</a>

Announcement: Builder Funnel Academy Is Live!

Despite mass cancellations- the ConExpo went on. Plus: will the housing market remain strong through these turbulent times? The cities that may take the biggest hit may surprise you. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30

Despite mass cancellations- the ConExpo went on. Plus: will the housing market remain strong through these turbulent times? The cities that may take the biggest hit may surprise you. Subscribe to The Construction Cut Newsletter: <a href="http://bit.ly/38iPn30" rel="nofollow" target="_blank">bit.ly/38iPn30</a>

The ConExpo goes on, plus: can the housing market survive?

The Best Multi-Part Documentaries, with documentaries on Obama, Federer vs Nadal, the making of Star Wars, Netflix vs Blockbuster and more. Add episodes you're interested into your queue below!

Best Multi-Part Documentaries

The best episodes for anyone looking to learn more about topics such as happiness, fulfillment, depression and psychology/mental health in general. With interviews with industry experts, personal stories of individuals, this topic has lessons applicable to everyone. Add episodes you're interested into your queue below!