Starting a gym is often driven by passion and excitement, but as the years go by, it's important to consider the bigger picture, including the eventual exit strategy for your business.In the journey of gym ownership, there's a significant difference between being self-employed and being a true business owner.Many gym owners find themselves deeply involved in the daily operations of their gym, handling everything from training and sales to marketing and administration.This hands-on approach may initially seem necessary, but it can hinder the growth and potential for the business to become an asset that can be sold.In this episode, Tim and Randy delve into the critical aspects of transitioning from a self-employed gym owner to a true business owner, creating a valuable asset that can be sold or transitioned smoothly.They explore the significance of systems and processes in making your gym business more attractive to potential buyers.Key Takeaways- Self-employed vs business owner (01:05)- Built to sell (05:26)- Who not how (08:02)- The value of a business (13:03)- Systems to bring a repeatable client experience (13:39)  Additional Resources- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Starting a gym is often driven by passion and excitement, but as the years go by, it's important to consider the bigger picture, including the eventual exit strategy for your business.In the journey of gym ownership, there's a significant difference between being self-employed and being a true business owner.Many gym owners find themselves deeply involved in the daily operations of their gym, handling everything from training and sales to marketing and administration.This hands-on approach may initially seem necessary, but it can hinder the growth and potential for the business to become an asset that can be sold.In this episode, Tim and Randy delve into the critical aspects of transitioning from a self-employed gym owner to a true business owner, creating a valuable asset that can be sold or transitioned smoothly.They explore the significance of systems and processes in making your gym business more attractive to potential buyers.Key Takeaways- Self-employed vs business owner (01:05)- Built to sell (05:26)- Who not how (08:02)- The value of a business (13:03)- Systems to bring a repeatable client experience (13:39)  Additional Resources- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow" target="_blank">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow" target="_blank">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow" target="_blank">Randy</a>---If you haven't already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple Podcasts</a>!

Your Exit Strategy

In the competitive fitness industry, success hinges on data-driven decision-making. With countless factors to consider, it can be overwhelming to determine which key performance indicators (KPIs) truly reflect the health and growth of your fitness business.However, amidst the sea of metrics, two stand out as paramount: Return on Ad Spend (ROAS) and Delta.In a world of data overload, simplicity wins. While numerous KPIs might seem tempting to analyze, focusing on ROAS and Delta will offer you comprehensive insights into the health and trajectory of your fitness business.By boiling down various metrics into these two crucial numbers, you gain clarity and can make informed decisions without getting lost in complexity.Return on Ad Spend (ROAS) is the compass guiding the success of your advertising efforts. It provides a clear picture of how effectively your marketing budget translates into revenue.Delta is the metric that captures the essence of this growth or decay in recurring revenue. It considers new sales, cancellations, upgrades, downgrades, and freezes in your monthly recurring revenue.Tune in to this episode to learn more about these key metrics and how to use them to grow your business.Key Takeaways- Simplicity wins (00:27)- Return on Adspend (1:39)- Why cost per lead is irrelevant (02:36)- What is the Delta metric? (07:12)- Focus on memberships and recurring revenue (10:20)- How to double your income (12:49) Additional Resources- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In the competitive fitness industry, success hinges on data-driven decision-making. With countless factors to consider, it can be overwhelming to determine which key performance indicators (KPIs) truly reflect the health and growth of your fitness business.However, amidst the sea of metrics, two stand out as paramount: Return on Ad Spend (ROAS) and Delta.In a world of data overload, simplicity wins. While numerous KPIs might seem tempting to analyze, focusing on ROAS and Delta will offer you comprehensive insights into the health and trajectory of your fitness business.By boiling down various metrics into these two crucial numbers, you gain clarity and can make informed decisions without getting lost in complexity.Return on Ad Spend (ROAS) is the compass guiding the success of your advertising efforts. It provides a clear picture of how effectively your marketing budget translates into revenue.Delta is the metric that captures the essence of this growth or decay in recurring revenue. It considers new sales, cancellations, upgrades, downgrades, and freezes in your monthly recurring revenue.Tune in to this episode to learn more about these key metrics and how to use them to grow your business.Key Takeaways- Simplicity wins (00:27)- Return on Adspend (1:39)- Why cost per lead is irrelevant (02:36)- What is the Delta metric? (07:12)- Focus on memberships and recurring revenue (10:20)- How to double your income (12:49) Additional Resources- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow" target="_blank">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow" target="_blank">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow" target="_blank">Randy</a>---If you haven't already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple Podcasts</a>!

The Only Two Numbers That Matter

In recent times, there has been a buzz around a weight loss drug called Ozempic, touted as the "magic pill" for effortless weight loss.This drug, originally designed to treat diabetes by lowering A1C levels, has inadvertently become a sought-after solution for rapid weight loss.The allure of a quick and easy fix has led many to believe that taking an injection once a week will magically melt away the pounds without any effort.The popularity of Ozempic has left fitness professionals and gym owners grappling with its impact on the industry.As fitness professionals, our primary focus is on promoting long-term health and well-being through exercise and proper nutrition.We believe in empowering individuals to make positive lifestyle changes, leading to lasting results and improved overall health.However, Ozempic's marketing strategy is luring people away from the path of hard work and dedication, making our job of educating them even more challenging.In this episode, Tim and Randy delve into the Ozempic effect, discussing its potential side effects, the real cost of the easy route, and why long-term fitness solutions are the key to lasting results.Key Takeaways- Ozempic for weight loss? (01:46)- The psychology of the fitness consumer (05:32)- The power of belief (07:00)- Why gym owners should be fighting Ozempic (12:11) Additional Resources- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In recent times, there has been a buzz around a weight loss drug called Ozempic, touted as the "magic pill" for effortless weight loss.This drug, originally designed to treat diabetes by lowering A1C levels, has inadvertently become a sought-after solution for rapid weight loss.The allure of a quick and easy fix has led many to believe that taking an injection once a week will magically melt away the pounds without any effort.The popularity of Ozempic has left fitness professionals and gym owners grappling with its impact on the industry.As fitness professionals, our primary focus is on promoting long-term health and well-being through exercise and proper nutrition.We believe in empowering individuals to make positive lifestyle changes, leading to lasting results and improved overall health.However, Ozempic's marketing strategy is luring people away from the path of hard work and dedication, making our job of educating them even more challenging.In this episode, Tim and Randy delve into the Ozempic effect, discussing its potential side effects, the real cost of the easy route, and why long-term fitness solutions are the key to lasting results.Key Takeaways- Ozempic for weight loss? (01:46)- The psychology of the fitness consumer (05:32)- The power of belief (07:00)- Why gym owners should be fighting Ozempic (12:11) Additional Resources- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow" target="_blank">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow" target="_blank">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow" target="_blank">Randy</a>---If you haven't already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple Podcasts</a>!

The Ozempic Effect

As a gym owner, there comes a point where you realize that raising rates is an essential step to ensure your business's profitability and sustainability.However, the prospect of increasing prices can be daunting, especially when dealing with long-time members who have enjoyed old and discounted rates.One of the strategies to mitigate the fear and uncertainty of raising rates is using hard data to guide this decision.Calculate the number of clients you can afford to lose while breaking even or making more money than before the rate change. Knowing this number gives you a clear picture of the impact and helps you make confident choices.In this episode, Tim and Randy explore several strategies for implementing rate increases in a fair and effective manner, ultimately helping you achieve a stronger and more prosperous fitness business.Key Takeaways- When to raise rates (01:24)- Should you go for a global rate increase (04:11)- How to mitigate the fear of raising rates (06:25)- The math equation to win (06:58)- Red ocean vs. blue ocean (11:07)- Member count vs. Gross revenue (13:45) Additional Resources- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

As a gym owner, there comes a point where you realize that raising rates is an essential step to ensure your business's profitability and sustainability.However, the prospect of increasing prices can be daunting, especially when dealing with long-time members who have enjoyed old and discounted rates.One of the strategies to mitigate the fear and uncertainty of raising rates is using hard data to guide this decision.Calculate the number of clients you can afford to lose while breaking even or making more money than before the rate change. Knowing this number gives you a clear picture of the impact and helps you make confident choices.In this episode, Tim and Randy explore several strategies for implementing rate increases in a fair and effective manner, ultimately helping you achieve a stronger and more prosperous fitness business.Key Takeaways- When to raise rates (01:24)- Should you go for a global rate increase (04:11)- How to mitigate the fear of raising rates (06:25)- The math equation to win (06:58)- Red ocean vs. blue ocean (11:07)- Member count vs. Gross revenue (13:45) Additional Resources- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow" target="_blank">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow" target="_blank">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow" target="_blank">Randy</a>---If you haven't already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple Podcasts</a>!

How To Remove The Fear Of Raising Rates

As a gym owner, one of the most critical decisions you'll make is choosing the right business model. It sets the foundation for your gym's growth, culture, and success.However, over time, you might face team development and lead generation challenges, leading some gym owners to consider altering their business model to accommodate employees or marketing agencies.As a business owner, you have a unique vision for your business. It is crucial to remain steadfast in your beliefs and goals. Nobody should dictate your gym's fundamental structure or direction.An excellent example is the recent buzz about gyms adopting a pay-as-you-go model instead of traditional memberships and recurring revenue agreements to appease their coaches.In this episode, Tim and Randy discuss why gym owners should resist the temptation to change their business model solely to appease employees or marketing agencies and instead focus on effective leadership and finding the right fit for their team.Key Takeaways- The pay-as-you-go model (03:21)- You fall to the level of your systems (07:15)- Team development and leadership (09:53)- Don't change your schedule to appease employees (16:04)- Employees cannot dictate to your business (18:39) Additional Resources- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

As a gym owner, one of the most critical decisions you'll make is choosing the right business model. It sets the foundation for your gym's growth, culture, and success.However, over time, you might face team development and lead generation challenges, leading some gym owners to consider altering their business model to accommodate employees or marketing agencies.As a business owner, you have a unique vision for your business. It is crucial to remain steadfast in your beliefs and goals. Nobody should dictate your gym's fundamental structure or direction.An excellent example is the recent buzz about gyms adopting a pay-as-you-go model instead of traditional memberships and recurring revenue agreements to appease their coaches.In this episode, Tim and Randy discuss why gym owners should resist the temptation to change their business model solely to appease employees or marketing agencies and instead focus on effective leadership and finding the right fit for their team.Key Takeaways- The pay-as-you-go model (03:21)- You fall to the level of your systems (07:15)- Team development and leadership (09:53)- Don't change your schedule to appease employees (16:04)- Employees cannot dictate to your business (18:39) Additional Resources- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow" target="_blank">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow" target="_blank">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow" target="_blank">Randy</a>---If you haven't already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple Podcasts</a>!

Changing Your Business to Fit Your Employees

Success in the fitness industry isn't just about luck or chance; it requires a strategic approach and careful consideration of certain factors.From gym location to training models to programming, we've uncovered a handful of essential elements that hold the power to drive your gym to unparalleled success.So, whether you're a seasoned gym owner looking for new ideas or someone considering venturing into this dynamic field, this episode is for you.If Tim were to start all over again, these are the most important factors that he’d consider to guarantee success.By incorporating these elements into your fitness business, you can attract and retain more clients, increase revenue, and elevate your gym to new heights of prosperity.Let's dive in and explore the secrets to creating a gym that not only thrives but also stands out in a competitive market.Key Takeaways- Location, location Location (05:35)- Semi-private training model (10:04)- Programming for a higher price point (15:34)- Semi-Private Pro App (19:38)- Automation is your friend (20:55) Additional Resources- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Success in the fitness industry isn't just about luck or chance; it requires a strategic approach and careful consideration of certain factors.From gym location to training models to programming, we've uncovered a handful of essential elements that hold the power to drive your gym to unparalleled success.So, whether you're a seasoned gym owner looking for new ideas or someone considering venturing into this dynamic field, this episode is for you.If Tim were to start all over again, these are the most important factors that he’d consider to guarantee success.By incorporating these elements into your fitness business, you can attract and retain more clients, increase revenue, and elevate your gym to new heights of prosperity.Let's dive in and explore the secrets to creating a gym that not only thrives but also stands out in a competitive market.Key Takeaways- Location, location Location (05:35)- Semi-private training model (10:04)- Programming for a higher price point (15:34)- Semi-Private Pro App (19:38)- Automation is your friend (20:55) Additional Resources- Business Accelerator Program <a href="https://winninggym.com/call" rel="nofollow" target="_blank">winninggym.com/call</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow" target="_blank">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow" target="_blank">Randy</a>---If you haven't already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple Podcasts</a>!

If I Had to Do It Again

Transitioning to a semi-private training model can be a game-changer for gym owners.By offering individualized programming in a shared cost environment, gyms can provide high-quality training, maximize revenue, and create a sense of community for their clients.Semi-private training combines the best of both worlds – the personalized attention of one-on-one training and the camaraderie and energy of group training.Clients receive individualized programming while sharing the time and cost of a trainer with a small group of fellow participants. This model offers many advantages.Transitioning to a semi-private training model can seem daunting, but it can be done successfully with a strategic approach.With careful planning, strategic marketing, and the right tools, you can successfully make the transition and differentiate your gym in the competitive fitness market.Don't let the fear of the unknown hold you back—take action and unlock the tremendous benefits of semi-private training for your business and clients.In this episode, Randy and Zach will discuss the benefits of semi-private training, how to make a successful transition, and strategies to differentiate yourself from the competition.Key Takeaways- Why Semi-private is the way (01:01)- How to tap your toe into semi-private (07:30)- Do not say your clients won't transition (10:38)- How to stand out from the competition (18:19)- Programming for semi-private (21:52)- Built to deliver (22:47)- The glass ceiling of your business (29:49) Additional Resources- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Transitioning to a semi-private training model can be a game-changer for gym owners.By offering individualized programming in a shared cost environment, gyms can provide high-quality training, maximize revenue, and create a sense of community for their clients.Semi-private training combines the best of both worlds – the personalized attention of one-on-one training and the camaraderie and energy of group training.Clients receive individualized programming while sharing the time and cost of a trainer with a small group of fellow participants. This model offers many advantages.Transitioning to a semi-private training model can seem daunting, but it can be done successfully with a strategic approach.With careful planning, strategic marketing, and the right tools, you can successfully make the transition and differentiate your gym in the competitive fitness market.Don't let the fear of the unknown hold you back—take action and unlock the tremendous benefits of semi-private training for your business and clients.In this episode, Randy and Zach will discuss the benefits of semi-private training, how to make a successful transition, and strategies to differentiate yourself from the competition.Key Takeaways- Why Semi-private is the way (01:01)- How to tap your toe into semi-private (07:30)- Do not say your clients won't transition (10:38)- How to stand out from the competition (18:19)- Programming for semi-private (21:52)- Built to deliver (22:47)- The glass ceiling of your business (29:49) Additional Resources- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow" target="_blank">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow" target="_blank">Randy</a>---If you haven't already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple Podcasts</a>!

This Is The Way

In any thriving gym, the role of a Fitness Director is crucial for the long-term success and growth of the business.While many gym owners aspire to step back from day-to-day operations and focus on strategic planning, they rely on a competent and capable individual to take charge and ensure smooth operations.In this episode, Randy and Zach shed light on the key responsibilities and tasks that a Fitness Director should handle on a daily basis.By understanding these core components, gym owners can have a clearer vision of what this position entails and how it can drive their business forward.To ensure the gym runs smoothly, a Fitness Director must focus on operational efficiency. This involves developing and implementing systems and processes that optimize daily operations.Additionally, they should monitor key performance indicators (KPIs) related to membership growth, retention, revenue, and expenses and make data-driven decisions to drive the business forward.Ever wondered what the day-to-day role of a fitness director looks like? Tune in to learn more about this, including how to find the right fit for your gym. Key Takeaways- How to replace yourself as a gym owner (06:07)- Skillsets that make a good fitness director (07:53)- The roles of a fitness director (13:52)- Delegate and automate (18:21)- Finding the right person for the role (21:18) Additional Resources- Directing Fitness: Redefining the Fitness Director Role for the Training Studio: https://www.amazon.com/Directing-Fitness-Redefining-Director-Training/dp/B08CWM7NJB- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In any thriving gym, the role of a Fitness Director is crucial for the long-term success and growth of the business.While many gym owners aspire to step back from day-to-day operations and focus on strategic planning, they rely on a competent and capable individual to take charge and ensure smooth operations.In this episode, Randy and Zach shed light on the key responsibilities and tasks that a Fitness Director should handle on a daily basis.By understanding these core components, gym owners can have a clearer vision of what this position entails and how it can drive their business forward.To ensure the gym runs smoothly, a Fitness Director must focus on operational efficiency. This involves developing and implementing systems and processes that optimize daily operations.Additionally, they should monitor key performance indicators (KPIs) related to membership growth, retention, revenue, and expenses and make data-driven decisions to drive the business forward.Ever wondered what the day-to-day role of a fitness director looks like? Tune in to learn more about this, including how to find the right fit for your gym. Key Takeaways- How to replace yourself as a gym owner (06:07)- Skillsets that make a good fitness director (07:53)- The roles of a fitness director (13:52)- Delegate and automate (18:21)- Finding the right person for the role (21:18) Additional Resources- Directing Fitness: Redefining the Fitness Director Role for the Training Studio: <a href="https://www.amazon.com/Directing-Fitness-Redefining-Director-Training/dp/B08CWM7NJB" rel="nofollow" target="_blank">https://www.amazon.com/Directing-Fitness-Redefining-Director-Training/dp/B08CWM7NJB</a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow" target="_blank">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow" target="_blank">Randy</a>---If you haven't already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple Podcasts</a>!

Finding Your Unicorn

In the world of fitness business, taking action and implementing effective strategies is essential for long-term success.In this episode, Randy and Zack shed light on the critical need for gym owners to embrace change, prioritize business systems, and challenge their own habits to achieve sustainable growth.Drawing parallels between gym owners and their clients, they emphasize the importance of urgency and application of knowledge.They compare gym owners' tendencies to clients seeking instant results through fad diets or fitness gimmicks.While gym owners may be enticed by quick cash flow and short-term gains, Randy and Zach encourage them to adopt a more holistic approach.Just as clients need to commit to long-term lifestyle changes for sustained fitness, gym owners must prioritize implementing systems that lead to long-term success.Randy draws attention to the "diet starts on Monday" mentality, where clients postpone their health and fitness goals until a later date. Similarly, gym owners often delay implementing necessary changes in their businesses, hindering their progress.Tune in and unlock the key to long-term success in your gym business!Key Takeaways- Parallels between gym owners and fitness clients (01:38)- The diet starts on Monday mentality (04:59)- Take action now (09:09)- The benefits of having a business coach (16:26)- Audit your time (21:27)- Eliminate, automate, delegate (24:10)- Give yourself the same advice you give your clients (34:48)Additional Resources- Relive Every Session of the 2023 FitPro Growth Summit- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In the world of fitness business, taking action and implementing effective strategies is essential for long-term success.In this episode, Randy and Zack shed light on the critical need for gym owners to embrace change, prioritize business systems, and challenge their own habits to achieve sustainable growth.Drawing parallels between gym owners and their clients, they emphasize the importance of urgency and application of knowledge.They compare gym owners' tendencies to clients seeking instant results through fad diets or fitness gimmicks.While gym owners may be enticed by quick cash flow and short-term gains, Randy and Zach encourage them to adopt a more holistic approach.Just as clients need to commit to long-term lifestyle changes for sustained fitness, gym owners must prioritize implementing systems that lead to long-term success.Randy draws attention to the "diet starts on Monday" mentality, where clients postpone their health and fitness goals until a later date. Similarly, gym owners often delay implementing necessary changes in their businesses, hindering their progress.Tune in and unlock the key to long-term success in your gym business!Key Takeaways- Parallels between gym owners and fitness clients (01:38)- The diet starts on Monday mentality (04:59)- Take action now (09:09)- The benefits of having a business coach (16:26)- Audit your time (21:27)- Eliminate, automate, delegate (24:10)- Give yourself the same advice you give your clients (34:48)Additional Resources- Relive Every Session of the <a href="http://winninggym.com/replay" rel="nofollow" target="_blank">2023 FitPro Growth Summit</a>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow" target="_blank">Profit Milestone Award </a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow" target="_blank">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow" target="_blank">Randy</a>---If you haven't already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple Podcasts</a>!

The Man in The Mirror

The recent explosion of use cases for AI has got everybody thinking and talking. In the fitness industry, there is the possible use of AI and biometrics to revolutionize how we market and attract customers.The idea is that AI can analyze biometric data from sources like camera phones, microphones, and smartwatches to determine people's responses to social media posts or advertisements.Currently, this technology is being used by organizations such as the CIA and NSA used for identifying potential threats, such as potential terrorists.However, in the future, businesses may be able to leverage this technology to segment leads based on their favorable or negative responses to specific content. This means businesses can identify leads who are highly interested, those who are gathering more information, and those who are not quality leads.It's worth noting that elements of this personalized marketing already exist.For instance, Google has been using algorithms and analytics to understand our buying habits and preferences for years. Facebook ads also leverage user profiles and buying choices to display relevant content.But the potential future of AI-driven biometric analysis takes this personalization to a whole new level, almost like reading minds.Often, gyms are desperate for any leads and focus on servicing them later. However, the power lies in assessing and attracting clients who align with your values as a business. Even without mind-reading technology, we have the ability today to focus on our avatar clients and deliver a personalized experience today.Tune in to learn more!Key Takeaways- Segmenting leads using AI (01:15)- Knowing your avatar client (07:53)- Identifying your avatar clients’ interests (09:27)- You have to know who you are serving (12:54)- Every lead costs you, even those that aren’t a good fit (16:23)- A systematized approach creates a consistent experience (23:43)- It doesn’t take much to win (27:10)Additional Resources- Relive Every Session of the 2023 FitPro Growth Summit- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the

The recent explosion of use cases for AI has got everybody thinking and talking. In the fitness industry, there is the possible use of AI and biometrics to revolutionize how we market and attract customers.The idea is that AI can analyze biometric data from sources like camera phones, microphones, and smartwatches to determine people's responses to social media posts or advertisements.Currently, this technology is being used by organizations such as the CIA and NSA used for identifying potential threats, such as potential terrorists.However, in the future, businesses may be able to leverage this technology to segment leads based on their favorable or negative responses to specific content. This means businesses can identify leads who are highly interested, those who are gathering more information, and those who are not quality leads.It's worth noting that elements of this personalized marketing already exist.For instance, Google has been using algorithms and analytics to understand our buying habits and preferences for years. Facebook ads also leverage user profiles and buying choices to display relevant content.But the potential future of AI-driven biometric analysis takes this personalization to a whole new level, almost like reading minds.Often, gyms are desperate for any leads and focus on servicing them later. However, the power lies in assessing and attracting clients who align with your values as a business. Even without mind-reading technology, we have the ability today to focus on our avatar clients and deliver a personalized experience today.Tune in to learn more!Key Takeaways- Segmenting leads using AI (01:15)- Knowing your avatar client (07:53)- Identifying your avatar clients’ interests (09:27)- You have to know who you are serving (12:54)- Every lead costs you, even those that aren’t a good fit (16:23)- A systematized approach creates a consistent experience (23:43)- It doesn’t take much to win (27:10)Additional Resources- Relive Every Session of the <a href="http://winninggym.com/replay" rel="nofollow" target="_blank">2023 FitPro Growth Summit</a>- Apply For Your <a href="https://winninggym.com/awards" rel="nofollow" target="_blank">Profit Milestone Award </a>- Learn more about <a href="https://www.ironcircle.net/" rel="nofollow" target="_blank">The Iron Circle </a>- Business Talk with Fitness Professionals <a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Facebook group </a>- Jump on a call with <a href="https://pfmarketingsolutions.com/" rel="nofollow" target="_blank">Randy</a>---If you haven't already, please rate and review the

Laser Focused Growth

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

Been there, done that, still doing it...

Solid info from people who understand the industry

Solid info

Awesome podcast!

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

Built To Grow Fitness Business

In this episode, Tim and Randy are joined by Jason Phillips of The Nutritional Coaching Institute. Together, they talk about adding nutritional coaching as an added service and profit center to a gym business. That’s a great way for you as a gym owner to expand your relationship with your clients and grow your client lifetime value, because it provides them with added results, and of course, makes you more money in the business. Listen in, go implement and watch your business grow. Key Takeaways:  Jason’s introduction into the nutrition space (01:49) Building a $2 Million nutrition coaching company (05:43) Building a community in your gym will create retention (09:08) What if lead generation was not a problem for your gym anymore? (17:36) The people you don’t have to pay to sell for you (20:28) The foolproof plan for success in the fitness space (26:59) The legal issues to consider in the red states for the coaching space (35:03)  Additional Resources:  The Nutritional Coaching Institute Jason’s Website Jason’s Instagram  -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Connect with Tim:  Schedule A Call Facebook Instagram LinkedIn  Connect with Randy:  Facebook Instagram  -- Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy are joined by Jason Phillips of The Nutritional Coaching Institute. Together, they talk about adding nutritional coaching as an added service and profit center to a gym business. That’s a great way for you as a gym owner to expand your relationship with your clients and grow your client lifetime value, because it provides them with added results, and of course, makes you more money in the business. Listen in, go implement and watch your business grow. Key Takeaways: <ul> <li>Jason’s introduction into the nutrition space (01:49)</li> <li>Building a $2 Million nutrition coaching company (05:43)</li> <li>Building a community in your gym will create retention (09:08)</li> <li>What if lead generation was not a problem for your gym anymore? (17:36)</li> <li>The people you don’t have to pay to sell for you (20:28)</li> <li>The foolproof plan for success in the fitness space (26:59)</li> <li>The legal issues to consider in the red states for the coaching space (35:03)</li> </ul> Additional Resources: <ul> <li><a href="https://ncicertifications.com/" rel="nofollow" target="_blank">The Nutritional Coaching Institute</a></li> <li><a href="https://in3nutrition.com/" rel="nofollow" target="_blank">Jason’s Website</a></li> <li><a href="https://www.instagram.com/in3nutrition/" rel="nofollow" target="_blank">Jason’s Instagram</a></li> </ul> -- You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank">checking out our website.</a> -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">here</a> -- If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank">here</a>. -- Connect with Tim: <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li> </ul> Connect with Randy: <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li> </ul> -- Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">YouTube</a> or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

49: Make More Money & Provide Greater Client Results With This...

Rick Mayo

In this episode, Tim and Randy will be joined by a special guest, Rick Mayo. Rick is the owner of Alloy Personal Training Solutions and has been a great friend and mentor to Tim. He joins Tim and Randy to talk about the concept of the “Job of the Product”, which is based on what the real job of a product or service is, and how to align a business’ marketing and customer experiences to what that job is. Once a fitness business owner figures out the job of the product, they can integrate their business to it to ensure that they consistently fulfill their customer’s needs and grow their business. They will also discuss the fitness business in general and the current industry trends. Key Takeaways:  Starting and growing Alloy to the giant it is now (06:34) Paying for someone else’s expertise (09:39) Serving the high potential 50+ market (14:40) Knowing your lifetime client value (16:48) When entrepreneurs have momentum, they’re happy (20:51) Doing the 20-Mile march (24:45) Skating where the puck is going (33:54) Getting testimonials from all over the world (50:28) The daily processes is what makes your business successful (58:59)  Additional Resources:  Alloy Personal Training Solutions  -- If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Connect with Tim:  Schedule A Call Facebook Instagram LinkedIn  Connect with Randy:  Facebook Instagram  -- Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy will be joined by a special guest, Rick Mayo. Rick is the owner of Alloy Personal Training Solutions and has been a great friend and mentor to Tim. He joins Tim and Randy to talk about the concept of the “Job of the Product”, which is based on what the real job of a product or service is, and how to align a business’ marketing and customer experiences to what that job is. Once a fitness business owner figures out the job of the product, they can integrate their business to it to ensure that they consistently fulfill their customer’s needs and grow their business. They will also discuss the fitness business in general and the current industry trends. Key Takeaways: <ul> <li>Starting and growing Alloy to the giant it is now (06:34)</li> <li>Paying for someone else’s expertise (09:39)</li> <li>Serving the high potential 50+ market (14:40)</li> <li>Knowing your lifetime client value (16:48)</li> <li>When entrepreneurs have momentum, they’re happy (20:51)</li> <li>Doing the 20-Mile march (24:45)</li> <li>Skating where the puck is going (33:54)</li> <li>Getting testimonials from all over the world (50:28)</li> <li>The daily processes is what makes your business successful (58:59)</li> </ul> Additional Resources: <ul> <li><a href="https://teamalloy.com/" rel="nofollow" target="_blank">Alloy Personal Training Solutions</a></li> </ul> -- If you interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow" target="_blank">http://bit.ly/free_gym_audit</a> -- You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank">checking out our website.</a> -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">here</a> -- If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank">here</a>. -- Connect with Tim: <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li> </ul> Connect with Randy: <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li> </ul> -- Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">YouTube</a> or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

20: Job of The Product - With Special Guest Rick Mayo

In this episode, Tim and Randy will be joined by Erik Russell, the author of The Art of Selling Memberships. They will talk about the unique sales challenges that gym businesses face and what they need to do to build a more effective and sustainable sales process. Erik will share some of the sales strategies he used to make millions in membership sales so that you can implement them in your own gym business and win. Key Takeaways:  The best sales book especially for the gym business (00:49) If they don’t pay, they won’t show up (05:07) Changing the language you’re speaking in your marketing (10:14) The mindset of the trainer (16:15) Cost per lead means nothing, it’s the return on investment that matters (23:25) Realigning the disposable income (33:17) Buyers are liars (34:26) Answering the problems to close the sales (37:13) Prospects give you the authority upfront (41:14) Coaches help you not to quit on yourself (47:47) Looking at the data from the right angles (53:33) Cold traffic all the way to recurring memberships (55:20) Getting addicted to growth (01:03:08)  Additional Resources:  Get a Free Copy of The Art of Selling Memberships Can’t Hurt Me by David Goggins  -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Connect with Tim:  Schedule A Call Facebook Instagram LinkedIn  Connect with Randy:  Facebook Instagram  -- Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy will be joined by Erik Russell, the author of The Art of Selling Memberships. They will talk about the unique sales challenges that gym businesses face and what they need to do to build a more effective and sustainable sales process. Erik will share some of the sales strategies he used to make millions in membership sales so that you can implement them in your own gym business and win. Key Takeaways: <ul> <li>The best sales book especially for the gym business (00:49)</li> <li>If they don’t pay, they won’t show up (05:07)</li> <li>Changing the language you’re speaking in your marketing (10:14)</li> <li>The mindset of the trainer (16:15)</li> <li>Cost per lead means nothing, it’s the return on investment that matters (23:25)</li> <li>Realigning the disposable income (33:17)</li> <li>Buyers are liars (34:26)</li> <li>Answering the problems to close the sales (37:13)</li> <li>Prospects give you the authority upfront (41:14)</li> <li>Coaches help you not to quit on yourself (47:47)</li> <li>Looking at the data from the right angles (53:33)</li> <li>Cold traffic all the way to recurring memberships (55:20)</li> <li>Getting addicted to growth (01:03:08)</li> </ul> Additional Resources: <ul> <li><a href="https://sellingmemberships.com/freebook" rel="nofollow" target="_blank">Get a Free Copy of The Art of Selling Memberships</a></li> <li><a href="https://www.amazon.com/Cant-Hurt-Me-Master-Your/dp/1544512287" rel="nofollow" target="_blank">Can’t Hurt Me by David Goggins</a></li> </ul> -- You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank">checking out our website.</a> -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">here</a> -- If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank">here</a>. -- Connect with Tim: <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li> </ul> Connect with Randy: <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li> </ul> -- Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">YouTube</a> or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

33: How To Sell Better

Shauna Wekherlien

In this episode, Tim and Randy will have a conversation with the Tax Goddess herself, Shauna Wekherlien. Shauna is a CPA, MTax, CTC, CTS, and the owner of Tax Goddess Business Services, PC. She is a Certified Public Accountant (AZ), has her Master’s Degree in Taxation from Arizona State University, and is one of the elite Certified Tax Coaches in the USA (1 of just 5 in Arizona). As a Certified Tax Coach, she is trained to lower her clients’ taxes to the bare legal minimum  and is in the top 1% of tax strategists in the US. She is also an author, speaker, investor, and a highly sought-after tax strategist whose reputation has been built on 16+ years of experience and implementing innovative tax solutions for individuals and businesses. She was actually the number one rated speaker at the previous growth summit.Shauna has been featured on many news and radio stations (CBS, NBC, FOX, ABC, Sonoran Living, The List, KFNX, KFYI, etc) as well as in many written publications (CNNMoney, The Arizona Republic, Phoenix Women, AZBiz, etc). She has won multiple awards for her ingenuity, leadership, and strength as a female leader in Arizona. She is an educational tax professional who loves to see the light bulb turn on for those she teaches, mentors, and guides.Tune in as she talks to Tim and Randy about the big tax strategy savings that a lot of gym owners don’t know about, and shares how they can shelter some of the loads of cash that they’ve been paying Uncle Sam at the end of each year so they can actually grow their gyms. Key Takeaways:The perfect time to put the strategies in place to save on taxes (01:46)The CPA versus the tax strategist (03:51)The scale of aggression: How CPAs work hard to keep us from being audited (08:22)The importance of checking the background of the tax consultant/strategist you’re looking to work with (11:37)The first tax strategy that gym owners can use that they don’t know exists (14:34)How to get customized strategies that will save you money in 2020 (20:10)The question of owning or leasing for gym owners (25:38)Don't trust the government that they are going to have your money for you when you retire (29:44)The advantages of starting a side business when you’re employed (32:48)Where to go between W2 employees versus 1099 employees in the fitness industry (35:23)Getting people on your team that will look out for you (44:31)Additional Resources:https://PFMarketingSolutions.com/TaxGoddessMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Datawww.PFMarketingSolutions.com/Automationwww.ProfitGPS.comwww.PFMarketingSolutions.com/Call--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy will have a conversation with the Tax Goddess herself, Shauna Wekherlien. Shauna is a CPA, MTax, CTC, CTS, and the owner of Tax Goddess Business Services, PC. She is a Certified Public Accountant (AZ), has her Master’s Degree in Taxation from Arizona State University, and is one of the elite Certified Tax Coaches in the USA (1 of just 5 in Arizona). As a Certified Tax Coach, she is trained to lower her clients’ taxes to the bare legal minimum  and is in the top 1% of tax strategists in the US. She is also an author, speaker, investor, and a highly sought-after tax strategist whose reputation has been built on 16+ years of experience and implementing innovative tax solutions for individuals and businesses. She was actually the number one rated speaker at the previous growth summit.Shauna has been featured on many news and radio stations (CBS, NBC, FOX, ABC, Sonoran Living, The List, KFNX, KFYI, etc) as well as in many written publications (CNNMoney, The Arizona Republic, Phoenix Women, AZBiz, etc). She has won multiple awards for her ingenuity, leadership, and strength as a female leader in Arizona. She is an educational tax professional who loves to see the light bulb turn on for those she teaches, mentors, and guides.Tune in as she talks to Tim and Randy about the big tax strategy savings that a lot of gym owners don’t know about, and shares how they can shelter some of the loads of cash that they’ve been paying Uncle Sam at the end of each year so they can actually grow their gyms. Key Takeaways:<ul><li>The perfect time to put the strategies in place to save on taxes (01:46)</li><li>The CPA versus the tax strategist (03:51)</li><li>The scale of aggression: How CPAs work hard to keep us from being audited (08:22)</li><li>The importance of checking the background of the tax consultant/strategist you’re looking to work with (11:37)</li><li>The first tax strategy that gym owners can use that they don’t know exists (14:34)</li><li>How to get customized strategies that will save you money in 2020 (20:10)</li><li>The question of owning or leasing for gym owners (25:38)</li><li>Don't trust the government that they are going to have your money for you when you retire (29:44)</li><li>The advantages of starting a side business when you’re employed (32:48)</li><li>Where to go between W2 employees versus 1099 employees in the fitness industry (35:23)</li><li>Getting people on your team that will look out for you (44:31)</li></ul>Additional Resources:<ul><li><a href="https://pfmarketingsolutions.com/TaxGoddess" rel="nofollow" target="_blank">https://PFMarketingSolutions.com/TaxGoddess</a></li><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://pfmarketingsolutions.com/data" rel="nofollow" target="_blank">https://PFMarketingSolutions.com/Data</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow" target="_blank">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow" target="_blank">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow" target="_blank">www.PFMarketingSolutions.com/Call</a></li></ul>--If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow" target="_blank">http://bit.ly/free_gym_audit</a>--You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank"> checking out our website.</a>--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> here</a>--If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank"> here</a>.--Connect with Tim:<ul><li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li></ul>Connect with Randy:<ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li></ul>--Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> YouTube</a> or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

85: Stop Overpaying The IRS With Shauna Wekherlien

In this episode, Tim and Randy are going to dive into all the aspects of the 6 Week Challenge and discuss its pros and cons. It’s been all the rage in the last two years in fitness marketing and most fitness business owners have seen its rise and fall. They will talk about why it works and why it doesn’t work in the long term, so if you’re thinking about doing the 6 Week Challenge in your gym, or have done it before, listen to this episode, because you’ll get a lot of beneficial and actionable takeaways from it. Key Takeaways:  The rise of the 6 Week Challenge (01:49) The common issue the challenge solved for fitness facilities (11:02) The damage caused on a lot of gyms (13:51) Positioning into competition instead of out of it (20:00) Promising huge changes in 6 weeks is not possible (23:34) Doing marketing that doesn’t ruin the culture (27:43) The premise behind a successful, sustainable, and scalable gym (30:40) The new drug whose side effects haven’t been proven (35:00) Find the thing that you stand for and run it (38:11) Limitless opportunities arise when you're in the right surroundings (45:09)  Additional Resources:  www.WinningGym.com/Scottsdale  -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Connect with Tim:  Schedule A Call Facebook Instagram LinkedIn  Connect with Randy:  Facebook Instagram  -- Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy are going to dive into all the aspects of the 6 Week Challenge and discuss its pros and cons. It’s been all the rage in the last two years in fitness marketing and most fitness business owners have seen its rise and fall. They will talk about why it works and why it doesn’t work in the long term, so if you’re thinking about doing the 6 Week Challenge in your gym, or have done it before, listen to this episode, because you’ll get a lot of beneficial and actionable takeaways from it. Key Takeaways: <ul> <li>The rise of the 6 Week Challenge (01:49)</li> <li>The common issue the challenge solved for fitness facilities (11:02)</li> <li>The damage caused on a lot of gyms (13:51)</li> <li>Positioning into competition instead of out of it (20:00)</li> <li>Promising huge changes in 6 weeks is not possible (23:34)</li> <li>Doing marketing that doesn’t ruin the culture (27:43)</li> <li>The premise behind a successful, sustainable, and scalable gym (30:40)</li> <li>The new drug whose side effects haven’t been proven (35:00)</li> <li>Find the thing that you stand for and run it (38:11)</li> <li>Limitless opportunities arise when you're in the right surroundings (45:09)</li> </ul> Additional Resources: <ul> <li><a href="http://www.WinningGym.com/Scottsdale" rel="nofollow" target="_blank">www.WinningGym.com/Scottsdale</a></li> </ul> -- You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank">checking out our website.</a> -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">here</a> -- If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank">here</a>. -- Connect with Tim: <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li> </ul> Connect with Randy: <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li> </ul> -- Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">YouTube</a> or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

50: 6 Week Challenge - The Rise & Fall

In this episode, Tim and Randy will talk about how to market your fitness business in 2019 and beyond. The marketing scene has really evolved over time and the strategies that used to work wonders three to five years ago aren't working as well anymore, so we will talk about the best marketing strategies today, other than Facebook ads, and how you can apply them in your fitness business to get more clients flowing in. Key Takeaways:  Employing multiple marketing strategies and tactics (01:11) The increased cost of Facebook ads (03:19) Diverse lead generation strategies (05:52) Websites are still a great marketing tool (07:58) Content play to create custom audiences (12:40) Ensuring a strong online review presence (15:13) Marketing via joint venture partnerships (21:44) The power of social proof (23:12)  -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Connect with Tim:  Schedule A Call Facebook Instagram LinkedIn  Connect with Randy:  Facebook Instagram  -- Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy will talk about how to market your fitness business in 2019 and beyond. The marketing scene has really evolved over time and the strategies that used to work wonders three to five years ago aren't working as well anymore, so we will talk about the best marketing strategies today, other than Facebook ads, and how you can apply them in your fitness business to get more clients flowing in. Key Takeaways: <ul> <li>Employing multiple marketing strategies and tactics (01:11)</li> <li>The increased cost of Facebook ads (03:19)</li> <li>Diverse lead generation strategies (05:52)</li> <li>Websites are still a great marketing tool (07:58)</li> <li>Content play to create custom audiences (12:40)</li> <li>Ensuring a strong online review presence (15:13)</li> <li>Marketing via joint venture partnerships (21:44)</li> <li>The power of social proof (23:12)</li> </ul> -- You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank">checking out our website.</a> -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">here</a> -- If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank">here</a>. -- Connect with Tim: <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li> </ul> Connect with Randy: <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li> </ul> -- Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">YouTube</a> or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

03: Fitness Marketing in 2019

In this episode, Tim will start the show off with a story of his experience as a fitness business owner, how at some point his revenues dwindled, and how he had to change his business model to make more money. Tim and Randy will share some very actionable steps on how you can turn things around in your business to start making more money in a sustainable way. Key Takeaways:  Developing a business model that will make you more money (08:34) Figuring out what your market really needs (11:04) How to make more money (13:40) Realigning our beliefs about money (16:11) Selling services/products that you believe in (19:48) Effective pre-qualification of clients (22:32) The higher the price point, the more clients pay attention (26:00) Being rational enough to make a change where necessary (27:54)  -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Connect with Tim:  Schedule A Call Facebook Instagram LinkedIn  Connect with Randy:  Facebook Instagram  -- Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim will start the show off with a story of his experience as a fitness business owner, how at some point his revenues dwindled, and how he had to change his business model to make more money. Tim and Randy will share some very actionable steps on how you can turn things around in your business to start making more money in a sustainable way. Key Takeaways: <ul> <li>Developing a business model that will make you more money (08:34)</li> <li>Figuring out what your market really needs (11:04)</li> <li>How to make more money (13:40)</li> <li>Realigning our beliefs about money (16:11)</li> <li>Selling services/products that you believe in (19:48)</li> <li>Effective pre-qualification of clients (22:32)</li> <li>The higher the price point, the more clients pay attention (26:00)</li> <li>Being rational enough to make a change where necessary (27:54)</li> </ul> -- You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank">checking out our website.</a> -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">here</a> -- If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank">here</a>. -- Connect with Tim: <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li> </ul> Connect with Randy: <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li> </ul> -- Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">YouTube</a> or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

04: How To Make More Money

In this episode, Tim and Randy will talk about the 4 systems that every gym needs to win. These are the systems that enable Tim to run his gym on just four hours a week and they are Attraction, Conversion, Ascension, and Delivery. They will delve deeper into each system and talk about the subsystems that must be set up within each to ensure a smooth flow of work and business processes. Mastering these systems will not only give you more freedom as a gym owner but also increase your profits. Key Takeaways:  Attraction systems: Marketing, Sales, Delivery (01:14) Conversion can be a thorn in the flesh (05:20) Scalability and growth requires a baseline to measure from (08:56) Changing your business model could be the best move (11:11) Elevating client experience in your delivery system (13:54) Offering higher price points and giving better value (18:01) The systems and the people will really free up your time (23:17)  -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Connect with Tim:  Schedule A Call Facebook Instagram LinkedIn  Connect with Randy:  Facebook Instagram  -- Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy will talk about the 4 systems that every gym needs to win. These are the systems that enable Tim to run his gym on just four hours a week and they are Attraction, Conversion, Ascension, and Delivery. They will delve deeper into each system and talk about the subsystems that must be set up within each to ensure a smooth flow of work and business processes. Mastering these systems will not only give you more freedom as a gym owner but also increase your profits. Key Takeaways: <ul> <li>Attraction systems: Marketing, Sales, Delivery (01:14)</li> <li>Conversion can be a thorn in the flesh (05:20)</li> <li>Scalability and growth requires a baseline to measure from (08:56)</li> <li>Changing your business model could be the best move (11:11)</li> <li>Elevating client experience in your delivery system (13:54)</li> <li>Offering higher price points and giving better value (18:01)</li> <li>The systems and the people will really free up your time (23:17)</li> </ul> -- You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank">checking out our website.</a> -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">here</a> -- If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank">here</a>. -- Connect with Tim: <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li> </ul> Connect with Randy: <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li> </ul> -- Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">YouTube</a> or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

14: The 4 Systems Every Gym Needs To Win

In this episode, Tim and Randy will share their predictions of what's to come in the personal training industry for 2020. They asked a couple of their iron circle members what they thought would happen in the industry in 2020 and some of them shared the kind of topics they want to hear covered while the rest actually gave their predictions.Tim and Randy are so well informed and always updated on the on-goings in the industry from being in the industry for many years, managing their own successful fitness facility, and working with gym owners from all over the US. The predictions they will make are not their personal opinions. They are based on the conversations they’ve been hearing among gym owners and the entire marketplace, and thus they’re very confident in what they’re predicting for the new year. You’ll have to listen to this if you want to know what to expect this coming year so you can make the most informed business decisions for your gym. Stay tuned for more.Key Takeaways:The prediction that Tim made last year about that six-week challenge that came true (04:25)The low price point class style gyms will not stand the test of time (06:47)Differentiating by providing the solution to clients’ needs and making sure your marketing explains that (09:37)The most digested piece of content out there that you need to invest in (11:54)The constantly increasing cost of Facebook advertising and how that is making it harder to get a return on investment from using it (17:51)The client experience is going to make the difference (20:50)The marketing method that will have gyms closing in 2020 (23:46)Winning by being authentic and transparent in your marketing approach (25:35)No shortcuts, do the right things, and you’ll see success (33:05)Additional Resources:Marketing Talk with Fitness Professionals Facebook Groupwww.PFMarketingSolutions.com/Automationwww.ProfitGPS.comwww.PFMarketingSolutions.com/Call--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy will share their predictions of what's to come in the personal training industry for 2020. They asked a couple of their iron circle members what they thought would happen in the industry in 2020 and some of them shared the kind of topics they want to hear covered while the rest actually gave their predictions.Tim and Randy are so well informed and always updated on the on-goings in the industry from being in the industry for many years, managing their own successful fitness facility, and working with gym owners from all over the US. The predictions they will make are not their personal opinions. They are based on the conversations they’ve been hearing among gym owners and the entire marketplace, and thus they’re very confident in what they’re predicting for the new year. You’ll have to listen to this if you want to know what to expect this coming year so you can make the most informed business decisions for your gym. Stay tuned for more.Key Takeaways:<ul><li>The prediction that Tim made last year about that six-week challenge that came true (04:25)</li><li>The low price point class style gyms will not stand the test of time (06:47)</li><li>Differentiating by providing the solution to clients’ needs and making sure your marketing explains that (09:37)</li><li>The most digested piece of content out there that you need to invest in (11:54)</li><li>The constantly increasing cost of Facebook advertising and how that is making it harder to get a return on investment from using it (17:51)</li><li>The client experience is going to make the difference (20:50)</li><li>The marketing method that will have gyms closing in 2020 (23:46)</li><li>Winning by being authentic and transparent in your marketing approach (25:35)</li><li>No shortcuts, do the right things, and you’ll see success (33:05)</li></ul>Additional Resources:<ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow" target="_blank">www.PFMarketingSolutions.com/Automation</a></li><li><a href="http://www.profitgps.com/" rel="nofollow" target="_blank">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow" target="_blank">www.PFMarketingSolutions.com/Call</a></li></ul>--If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow" target="_blank">http://bit.ly/free_gym_audit</a>--You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank"> checking out our website.</a>--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> here</a>--If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank"> here</a>.--Connect with Tim:<ul><li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li></ul>Connect with Randy:<ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li></ul>--Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> YouTube</a> or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

82: 2020 Predictions

Frank Nash

In this episode, Tim and Randy will be joined by Frank Nash for a super special Whiskey Wednesday. Frank will share how he started out in the fitness business and all the valuable business lessons he learned over time.They will also dive into what client experience looks like from the consumer’s point of view so that we can learn what to focus more of our efforts on in our gyms to keep clients coming back for years. It’s gonna be an insightful one. Don’t miss outKey Takeaways:The Shaolin Temple of Fitness and Frank’s back story (01:29)It’s all a show, not about the fat loss or muscle gain (04:29)Low retention rates in the market (07:09)How clients get to the point of quitting (09:15)Don’t let clients quit: Using incentives as a retention strategy (12:32)The gyms that are currently crushing it in the industry (21:56)Getting clients into the next level on the value ladder (27:43)The profit centers on top of the cheapest membership (30:21)Nobody does it as good as the owner (33:48)The biggest problem right now with large group training (40:00)The five finger death punch of fitness (46:59)Additional Resources:Marketing Talk with Fitness Professionals Facebook Groupwww.TimLyonsJr.comFrank on Instagram--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy will be joined by Frank Nash for a super special Whiskey Wednesday. Frank will share how he started out in the fitness business and all the valuable business lessons he learned over time.They will also dive into what client experience looks like from the consumer’s point of view so that we can learn what to focus more of our efforts on in our gyms to keep clients coming back for years. It’s gonna be an insightful one. Don’t miss outKey Takeaways:<ul><li>The Shaolin Temple of Fitness and Frank’s back story (01:29)</li><li>It’s all a show, not about the fat loss or muscle gain (04:29)</li><li>Low retention rates in the market (07:09)</li><li>How clients get to the point of quitting (09:15)</li><li>Don’t let clients quit: Using incentives as a retention strategy (12:32)</li><li>The gyms that are currently crushing it in the industry (21:56)</li><li>Getting clients into the next level on the value ladder (27:43)</li><li>The profit centers on top of the cheapest membership (30:21)</li><li>Nobody does it as good as the owner (33:48)</li><li>The biggest problem right now with large group training (40:00)</li><li>The five finger death punch of fitness (46:59)</li></ul>Additional Resources:<ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="http://www.timlyonsjr.com" rel="nofollow" target="_blank">www.TimLyonsJr.com</a></li><li><a href="https://www.instagram.com/byfranknash/" rel="nofollow" target="_blank">Frank on Instagram</a></li></ul>--You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank"> checking out our website.</a>--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> here</a>--If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank"> here</a>.--Connect with Tim:<ul><li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li></ul>Connect with Randy:<ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li></ul>--Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> YouTube</a> or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

66: Your Product Through The Lens of the Consumer Feat. Frank Nash

In this episode, Tim and Randy will talk about this interesting time in fitness that comes up every year, Black Friday. Black Friday is always great because a lot of people are kind of conditioned to purchase things at that time, and Tim and Randy will talk about how gym owners can leverage that in their businesses.They will also share the winning strategy that they’ve used for years to dominate Black Friday and add upwards of $50,000 to their business in a single weekend. Listen in to learn how you can implement this strategy this Black Friday!Key Takeaways:The importance of keeping your clients accountable during the holidays (02:40)The unspoken loss of clients that happens in January (04:11)Making $25K+ in just two days with great Black Friday deals (07:58)Real success story from using Tim and Randy’s Black Friday funnel (13:45)The problem with challenges and trials offered for gym clients (18:44)Stop coming up with the next gimmicky thing to get people in the door (21:34)Over-delivering on the content for your lead magnet (23:05)The direct response bubble burst for fitness (27:51)Additional Resources:Marketing Talk with Fitness Professionals Facebook Group--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy will talk about this interesting time in fitness that comes up every year, Black Friday. Black Friday is always great because a lot of people are kind of conditioned to purchase things at that time, and Tim and Randy will talk about how gym owners can leverage that in their businesses.They will also share the winning strategy that they’ve used for years to dominate Black Friday and add upwards of $50,000 to their business in a single weekend. Listen in to learn how you can implement this strategy this Black Friday!Key Takeaways:<ul><li>The importance of keeping your clients accountable during the holidays (02:40)</li><li>The unspoken loss of clients that happens in January (04:11)</li><li>Making $25K+ in just two days with great Black Friday deals (07:58)</li><li>Real success story from using Tim and Randy’s Black Friday funnel (13:45)</li><li>The problem with challenges and trials offered for gym clients (18:44)</li><li>Stop coming up with the next gimmicky thing to get people in the door (21:34)</li><li>Over-delivering on the content for your lead magnet (23:05)</li><li>The direct response bubble burst for fitness (27:51)</li></ul>Additional Resources:<ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Marketing Talk with Fitness Professionals Facebook Group</a></li></ul>--If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow" target="_blank">http://bit.ly/free_gym_audit</a>--You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank"> checking out our website.</a>--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> here</a>--If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank"> here</a>.--Connect with Tim:<ul><li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li></ul>Connect with Randy:<ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li></ul>--Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> YouTube</a> or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

69: Dominate Black Friday Using This Strategy

In this episode, Tim and Randy will talk about the perfect gym model for profitability and effective time management. Most gyms run on a single service leaving so much potential profit on the table and limiting their potential for growth.They're going to talk about how they run one particular gym model at ProFit, and how lots of successful gyms are running this model. Listen in as they also break down the step-by-step on how to leverage this model in your facility.Key Takeaways:How to get the most out of your current fitness facility (02:52)The pros and cons of small group training (04:31)Clients paying less while you make more (08:21)Controlling the customer experience by controlling the programming (13:34)Selling training at twice a week versus eight times a month (20:08)The value of adding additional services in a single service facility (26:44)--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy will talk about the perfect gym model for profitability and effective time management. Most gyms run on a single service leaving so much potential profit on the table and limiting their potential for growth.They're going to talk about how they run one particular gym model at ProFit, and how lots of successful gyms are running this model. Listen in as they also break down the step-by-step on how to leverage this model in your facility.Key Takeaways:<ul><li>How to get the most out of your current fitness facility (02:52)</li><li>The pros and cons of small group training (04:31)</li><li>Clients paying less while you make more (08:21)</li><li>Controlling the customer experience by controlling the programming (13:34)</li><li>Selling training at twice a week versus eight times a month (20:08)</li><li>The value of adding additional services in a single service facility (26:44)</li></ul>--You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank"> checking out our website.</a>--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> here</a>--If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank"> here</a>.--Connect with Tim:<ul><li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li></ul>Connect with Randy:<ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li></ul>--Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> YouTube</a> or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

59: The Perfect Gym Model For Maximum Profitability

In this episode, Tim and Randy will start off with a story about Ronnie Coleman, one of the best, biggest and most well known bodybuilders of all time. The eight-time Olympia title winner is from Tim’s hometown and they used to run into each other at a local gym. We will talk about Ronnie’s current state of health and how his amazing bodybuilding career can serve as an inspiration to business owners. Key Takeaways  Being all in your gym business (04:16) Having the necessary mental fortitude (06:56) Actionable advice from the godfather of fitness (08:45) Strategy over tactics (11:55) Content-based marketing must be consistent (14:21) Believing in your business (17:49)  -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Connect with Tim:  Schedule A Call Facebook Instagram LinkedIn  Connect with Randy:  Facebook Instagram  -- Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy will start off with a story about Ronnie Coleman, one of the best, biggest and most well known bodybuilders of all time. The eight-time Olympia title winner is from Tim’s hometown and they used to run into each other at a local gym. We will talk about Ronnie’s current state of health and how his amazing bodybuilding career can serve as an inspiration to business owners. Key Takeaways <ul> <li>Being all in your gym business (04:16)</li> <li>Having the necessary mental fortitude (06:56)</li> <li>Actionable advice from the godfather of fitness (08:45)</li> <li>Strategy over tactics (11:55)</li> <li>Content-based marketing must be consistent (14:21)</li> <li>Believing in your business (17:49)</li> </ul> -- You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank">checking out our website.</a> -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">here</a> -- If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank">here</a>. -- Connect with Tim: <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li> </ul> Connect with Randy: <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li> </ul> -- Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">YouTube</a> or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

02: Being All In

In this episode, Tim and Randy are going tactical and giving you 5 things you can do today to generate more revenue from your gym. They will cover strategies that range from how to attract new clients, to how to win back old clients. The best part is, 4 out of the 5 strategies that they share with you are zero cost. All you need to do is execute them with existing assets and tools you have in your business. If you are a gym owner that is looking to generate capital for your business asap, without taking out a loan or going into credit card debt, then you must listen to this episode. Also, be sure to listen in to hear how you can meet Tim, Randy, and other successful gym owners this October in Scottsdale. There is a link below to learn more as well. Key Points Discussed:  Event October 18th &amp; 19th in Scottsdale (00:45) Executing a flash sale (02:38) Importance of email (07:27) Upgrading your current client's campaigns (09:34) Three ways to upgrade clients (10:36) Winning back clients (12:49) Corporate deals for nearby companies (15:30) Rebrand of the facility &amp; grand opening (18:00) Get your questions answered by us (22:10)  Links Discussed In This Episode:  Event October 18 &amp; 19th in Scottsdale  Get the free Built To Grow book Learn more about Profit GPS  -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Connect with Tim:  Schedule A Call Facebook Instagram LinkedIn  Connect with Randy:  Facebook Instagram  -- Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy are going tactical and giving you 5 things you can do today to generate more revenue from your gym. They will cover strategies that range from how to attract new clients, to how to win back old clients. The best part is, 4 out of the 5 strategies that they share with you are zero cost. All you need to do is execute them with existing assets and tools you have in your business. If you are a gym owner that is looking to generate capital for your business asap, without taking out a loan or going into credit card debt, then you must listen to this episode. Also, be sure to listen in to hear how you can meet Tim, Randy, and other successful gym owners this October in Scottsdale. There is a link below to learn more as well. Key Points Discussed: <ul> <li>Event October 18th &amp; 19th in Scottsdale (00:45)</li> <li>Executing a flash sale (02:38)</li> <li>Importance of email (07:27)</li> <li>Upgrading your current client's campaigns (09:34)</li> <li>Three ways to upgrade clients (10:36)</li> <li>Winning back clients (12:49)</li> <li>Corporate deals for nearby companies (15:30)</li> <li>Rebrand of the facility &amp; grand opening (18:00)</li> <li>Get your questions answered by us (22:10)</li> </ul> Links Discussed In This Episode: <ul> <li><a href="www.pfmarketingsolutions.com/event" rel="nofollow" target="_blank">Event October 18 &amp; 19th in Scottsdale </a></li> <li><a href="www.Timlyonsbook.com" rel="nofollow" target="_blank">Get the free Built To Grow book</a></li> <li><a href="https://profitgps.net" rel="nofollow" target="_blank">Learn more about Profit GPS</a></li> </ul> -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">here</a> -- If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank">here</a>. -- Connect with Tim: <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li> </ul> Connect with Randy: <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li> </ul> -- Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">YouTube</a> or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

41: 5 Ways To Generate More Revenue Today

In this episode, Tim and Randy will be joined by Rick Mayo for another awesome Whiskey Wednesday episode to talk about Rick’s Alloy Personal Training Business brand, and how they recently pivoted from a licensing model to a franchise.They will dive into the many advantages of the franchising model and discuss the current state of affairs in the personal training industry which should really guide you on what you need to be focusing on to grow your gym business.Key Takeaways:Controlling as many variables as possible with franchising (01:59)It takes time to hone in on the exact solution to offer the marketplace (08:28)Having the most clientele availability to stay in business longer (12:18)Commoditization and other trends in the fitness industry (20:36)Running a franchise model around what you want to be known for (27:05)Monetary value motivates clients but status keeps them engaged (32:18)Moving clients to promote you by being surprisingly personable (41:38)Client experience is a lot about recognition (48:24)--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy will be joined by Rick Mayo for another awesome Whiskey Wednesday episode to talk about Rick’s Alloy Personal Training Business brand, and how they recently pivoted from a licensing model to a franchise.They will dive into the many advantages of the franchising model and discuss the current state of affairs in the personal training industry which should really guide you on what you need to be focusing on to grow your gym business.Key Takeaways:<ul><li>Controlling as many variables as possible with franchising (01:59)</li><li>It takes time to hone in on the exact solution to offer the marketplace (08:28)</li><li>Having the most clientele availability to stay in business longer (12:18)</li><li>Commoditization and other trends in the fitness industry (20:36)</li><li>Running a franchise model around what you want to be known for (27:05)</li><li>Monetary value motivates clients but status keeps them engaged (32:18)</li><li>Moving clients to promote you by being surprisingly personable (41:38)</li><li>Client experience is a lot about recognition (48:24)</li></ul>--You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank"> checking out our website.</a>--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> here</a>--If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank"> here</a>.--Connect with Tim:<ul><li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li></ul>Connect with Randy:<ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li></ul>--Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> YouTube</a> or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

60: Round 2 With Rick Mayo

In this episode, Tim and Randy will discuss the issue of some gyms opting to cut their marketing budgets whenever they are facing financial difficulties. This is a huge mistake that only makes the financial woes worse. Marketing should not be considered an expense because it’s one of the only things a business owner can invest in to get a good return on investment. Tim and Randy will talk about that in greater detail so you can see just how marketing done right is the quickest way to dig yourself out of the rut that you’re in and of course, grow your business. Key Takeaways:  Feeding the right hand while cutting off the left (02:33) Where to get the money for marketing (05:51) People will work for a living, but they will die for recognition (09:52) The number one investment to generate more revenue over time (14:05) Getting more personal training memberships than basic memberships (20:04) Providing as much value to your marketplace as possible (23:23)  Additional Resources:  www.pfmarketingsolutions.com/event www.pfmarketingsolutions.com/flow  -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Connect with Tim:  Schedule A Call Facebook Instagram LinkedIn  Connect with Randy:  Facebook Instagram  -- Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy will discuss the issue of some gyms opting to cut their marketing budgets whenever they are facing financial difficulties. This is a huge mistake that only makes the financial woes worse. Marketing should not be considered an expense because it’s one of the only things a business owner can invest in to get a good return on investment. Tim and Randy will talk about that in greater detail so you can see just how marketing done right is the quickest way to dig yourself out of the rut that you’re in and of course, grow your business. Key Takeaways: <ul> <li>Feeding the right hand while cutting off the left (02:33)</li> <li>Where to get the money for marketing (05:51)</li> <li>People will work for a living, but they will die for recognition (09:52)</li> <li>The number one investment to generate more revenue over time (14:05)</li> <li>Getting more personal training memberships than basic memberships (20:04)</li> <li>Providing as much value to your marketplace as possible (23:23)</li> </ul> Additional Resources: <ul> <li><a href="http://www.pfmarketingsolutions.com/event" rel="nofollow" target="_blank">www.pfmarketingsolutions.com/event</a></li> <li><a href="http://www.pfmarketingsolutions.com/flow" rel="nofollow" target="_blank">www.pfmarketingsolutions.com/flow</a></li> </ul> -- You can find out more about Tim and the strategies covered in this episode by <a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank">checking out our website.</a> -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">here</a> -- If you don’t already have my book, get your copy FREE <a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank">here</a>. -- Connect with Tim: <ul> <li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li> <li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li> </ul> Connect with Randy: <ul> <li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li> <li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li> </ul> -- Subscribe to the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank">Spotify</a>, <a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank">Google</a>, <a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, <a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank">YouTube</a> or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

45: Do Not Do This When You Need Clients

In this episode, Tim and Randy will talk about the number of ways that gym owners pay their coaches/personal trainers and staff. This is an area that is very important for the livelihood of a gym and it’s the one thing that every gym owner does differently.A gym owner can very easily bury their business if they pay their staff the wrong way, and this is something that is not talked about widely because it’s not considered necessary when in reality some gym owners take care of their staff so much that it hurts their business financially. That’s what Tim and Randy want to put an end to with this episode, and they will dive into how they believe gym owners should be paying their coaches/personal trainers and staff to avoid struggles with managing expenses and balancing cash flow so they can maximize the profitability of their business and scale successfully. So if you’re a gym owner looking to be a winner in the industry, you need to listen to this.Key Takeaways:The astronomical Black Friday numbers that are coming in (01:04)The way you pay your trainers needs to benefit the business first (06:13)The percentages are killing you as a gym owner (08:35)The coaches/trainers can’t have a roster of clients if a gym is to be seamless in delivering great results to its clients consistently (12:53)The team approach for the common good and how to incentivize your staff to over-deliver (15:07)Why the independent contractors paying you rent is not the best model (20:08)The changes that led to Tim’s big beautiful fitness facility (24:28)Leveraging on the fixed expenses and being smart about the variable and periodic expenses (27:29)Taking work off your shoulder as a business owner through staffing and systems (33:16)Additional Resources:Marketing Talk with Fitness Professionals Facebook Groupwww.WinningGym.com/BlackFridayDealswww.ProfitGPS.comwww.PFMarketingSolutions.com/Callwww.PFMarketingSolutions.com/Automation--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy will talk about the number of ways that gym owners pay their coaches/personal trainers and staff. This is an area that is very important for the livelihood of a gym and it’s the one thing that every gym owner does differently.A gym owner can very easily bury their business if they pay their staff the wrong way, and this is something that is not talked about widely because it’s not considered necessary when in reality some gym owners take care of their staff so much that it hurts their business financially. That’s what Tim and Randy want to put an end to with this episode, and they will dive into how they believe gym owners should be paying their coaches/personal trainers and staff to avoid struggles with managing expenses and balancing cash flow so they can maximize the profitability of their business and scale successfully. So if you’re a gym owner looking to be a winner in the industry, you need to listen to this.Key Takeaways:<ul><li>The astronomical Black Friday numbers that are coming in (01:04)</li><li>The way you pay your trainers needs to benefit the business first (06:13)</li><li>The percentages are killing you as a gym owner (08:35)</li><li>The coaches/trainers can’t have a roster of clients if a gym is to be seamless in delivering great results to its clients consistently (12:53)</li><li>The team approach for the common good and how to incentivize your staff to over-deliver (15:07)</li><li>Why the independent contractors paying you rent is not the best model (20:08)</li><li>The changes that led to Tim’s big beautiful fitness facility (24:28)</li><li>Leveraging on the fixed expenses and being smart about the variable and periodic expenses (27:29)</li><li>Taking work off your shoulder as a business owner through staffing and systems (33:16)</li></ul>Additional Resources:<ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://winninggym.com/blackfridaydeals" rel="nofollow" target="_blank">www.WinningGym.com/BlackFridayDeals</a></li><li><a href="http://www.profitgps.com/" rel="nofollow" target="_blank">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow" target="_blank">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow" target="_blank">www.PFMarketingSolutions.com/Automation</a></li></ul>--If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow" target="_blank">http://bit.ly/free_gym_audit</a>--You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank"> checking out our website.</a>--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> here</a>--If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank"> here</a>.--Connect with Tim:<ul><li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li></ul>Connect with Randy:<ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li></ul>--Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> YouTube</a> or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

76: How To Pay Coaches For Maximum Profitability

In this episode, Tim and Randy will start off by talking about their plans for next year and share their four-quarter strategy. They’ll then dive into the dirty little secret in the fitness industry that nobody likes to talk about, and that’s the rash of membership cancellations that happen in January.The dip in memberships is caused by people reevaluating their fitness programs, finances, and everything else in January. Gym owners tend to focus more on getting new clients and end up losing a large number of their existing clients, and Tim and Randy will teach you how to shift your focus internally between November and December to keep them happy so they can stay. Listen in and learn!Key Takeaways:January’s dirty little secret in the fitness industry (01:52)Re-engaging your clients during the holidays and keeping them focused (04:27)Losing weight in November and maintaining it in December (06:03)Going big on the holiday party to show your clients you love them (10:29)Right now matters more than January (15:30)Additional Resources:Marketing Talk with Fitness Professionals Facebook Group--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy will start off by talking about their plans for next year and share their four-quarter strategy. They’ll then dive into the dirty little secret in the fitness industry that nobody likes to talk about, and that’s the rash of membership cancellations that happen in January.The dip in memberships is caused by people reevaluating their fitness programs, finances, and everything else in January. Gym owners tend to focus more on getting new clients and end up losing a large number of their existing clients, and Tim and Randy will teach you how to shift your focus internally between November and December to keep them happy so they can stay. Listen in and learn!Key Takeaways:<ul><li>January’s dirty little secret in the fitness industry (01:52)</li><li>Re-engaging your clients during the holidays and keeping them focused (04:27)</li><li>Losing weight in November and maintaining it in December (06:03)</li><li>Going big on the holiday party to show your clients you love them (10:29)</li><li>Right now matters more than January (15:30)</li></ul>Additional Resources:<ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Marketing Talk with Fitness Professionals Facebook Group</a></li></ul>--If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow" target="_blank">http://bit.ly/free_gym_audit</a>--You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank"> checking out our website.</a>--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> here</a>--If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank"> here</a>.--Connect with Tim:<ul><li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li></ul>Connect with Randy:<ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li></ul>--Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> YouTube</a> or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

71: January's Dirty Little Secret

In this episode, Tim and Randy will talk about a trending issue right now that has been coming up on their calls with clients, and that is the issue of gym owners seeing the need to transition from a single service boot camp style team/large group training into small group training that has higher profits.Gym owners understand that small group training is beneficial for both their businesses and clients in the long run, but they struggle with how to take their clients from one on one personal training to a small group, how to price the classes, and how to implement it all facility-wide. Tim and Randy will share some very actionable tips on exactly how to do it successfully, so if you’re a gym owner looking to make that transition right now or in the near future, you’ll need to listen to this episode. Key Takeaways:The automation workshop at the Keap headquarters (00:23)Maximizing profitability and how to do it (01:58)Biting the bullet, doing it, pushing hard, and letting people know about the service (04:22)Proven better results with more people in a session (05:52)Fostering the development of great relationships and bonds among clients (07:58)The benefit of doing block schedules and paying by the hour (11:25)Additional Resources:Marketing Talk with Fitness Professionals Facebook Groupwww.WinningGym.com/BlackFridayDealswww.ProfitGPS.comwww.PFMarketingSolutions.com/Callwww.PFMarketingSolutions.com/Automation--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy will talk about a trending issue right now that has been coming up on their calls with clients, and that is the issue of gym owners seeing the need to transition from a single service boot camp style team/large group training into small group training that has higher profits.Gym owners understand that small group training is beneficial for both their businesses and clients in the long run, but they struggle with how to take their clients from one on one personal training to a small group, how to price the classes, and how to implement it all facility-wide. Tim and Randy will share some very actionable tips on exactly how to do it successfully, so if you’re a gym owner looking to make that transition right now or in the near future, you’ll need to listen to this episode. Key Takeaways:<ul><li>The automation workshop at the Keap headquarters (00:23)</li><li>Maximizing profitability and how to do it (01:58)</li><li>Biting the bullet, doing it, pushing hard, and letting people know about the service (04:22)</li><li>Proven better results with more people in a session (05:52)</li><li>Fostering the development of great relationships and bonds among clients (07:58)</li><li>The benefit of doing block schedules and paying by the hour (11:25)</li></ul>Additional Resources:<ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="https://winninggym.com/blackfridaydeals" rel="nofollow" target="_blank">www.WinningGym.com/BlackFridayDeals</a></li><li><a href="http://www.profitgps.com/" rel="nofollow" target="_blank">www.ProfitGPS.com</a></li><li><a href="http://www.pfmarketingsolutions.com/call" rel="nofollow" target="_blank">www.PFMarketingSolutions.com/Call</a></li><li><a href="http://www.pfmarketingsolutions.com/automation" rel="nofollow" target="_blank">www.PFMarketingSolutions.com/Automation</a></li></ul>--If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow" target="_blank">http://bit.ly/free_gym_audit</a>--You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank"> checking out our website.</a>--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> here</a>--If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank"> here</a>.--Connect with Tim:<ul><li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li></ul>Connect with Randy:<ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li></ul>--Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> YouTube</a> or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on <a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>!

74: Making the Transition to Small Group Training

In this episode, Tim and Randy will be joined by Clate Mask, the founder, and CEO of Keap (Formerly Infusionsoft) to talk about what Keap is all about and how they help business owners get organized, follow up and automate to grow their businesses.They will also dive into the way communication has evolved and how Keap is integrating text messaging into their software to meet their users’ communication needs, why Russell Brunson waged war on Infusionsoft, how top-level gyms are utilizing automation to gain an advantage, and Keap’s future functionality and capabilities. It’s going to be a resourceful episode, so don’t miss it.Key Takeaways:Aiming at simplifying growth for 5 million small businesses worldwide (02:31)How text messaging has become one of the most important ways of communicating with customers (07:22)ClickFunnels hates Infusionsoft: The Inside Story (14:11)Keap’s landing page solution and its limited capabilities (20:50)Email deliverability, and focusing more engagement than list size (24:18)Putting in a lot of resources and effort towards meeting user needs and in preparation for Black Friday (28:05)The lead generation and competitiveness of fitness marketing (29:38)How to build a system that keeps following up with gym members to keep them engaged (34:41)The real problem that is the lack of followup and relationship building through the customer experience(36:48)Additional Resources:Marketing Talk with Fitness Professionals Facebook Groupwww.Keap.com/www.Instagram.com/Keap--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy will be joined by Clate Mask, the founder, and CEO of Keap (Formerly Infusionsoft) to talk about what Keap is all about and how they help business owners get organized, follow up and automate to grow their businesses.They will also dive into the way communication has evolved and how Keap is integrating text messaging into their software to meet their users’ communication needs, why Russell Brunson waged war on Infusionsoft, how top-level gyms are utilizing automation to gain an advantage, and Keap’s future functionality and capabilities. It’s going to be a resourceful episode, so don’t miss it.Key Takeaways:<ul><li>Aiming at simplifying growth for 5 million small businesses worldwide (02:31)</li><li>How text messaging has become one of the most important ways of communicating with customers (07:22)</li><li>ClickFunnels hates Infusionsoft: The Inside Story (14:11)</li><li>Keap’s landing page solution and its limited capabilities (20:50)</li><li>Email deliverability, and focusing more engagement than list size (24:18)</li><li>Putting in a lot of resources and effort towards meeting user needs and in preparation for Black Friday (28:05)</li><li>The lead generation and competitiveness of fitness marketing (29:38)</li><li>How to build a system that keeps following up with gym members to keep them engaged (34:41)</li><li>The real problem that is the lack of followup and relationship building through the customer experience(36:48)</li></ul>Additional Resources:<ul><li><a href="https://www.facebook.com/groups/fitnessmarketingtalk/" rel="nofollow" target="_blank">Marketing Talk with Fitness Professionals Facebook Group</a></li><li><a href="http://keap.com/" rel="nofollow" target="_blank">www.Keap.com</a>/</li><li><a href="http://instagram.com/keap/" rel="nofollow" target="_blank">www.Instagram.com/Keap</a></li></ul>--If you are interested in a free audit for your gym, visit <a href="http://bit.ly/free_gym_audit" rel="nofollow" target="_blank">http://bit.ly/free_gym_audit</a>--You can find out more about Tim and the strategies covered in this episode by<a href="http://bit.ly/timlyonsjr" rel="nofollow" target="_blank"> checking out our website.</a>--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> here</a>--If you don’t already have my book, get your copy FREE<a href="http://bit.ly/builtogrowbook" rel="nofollow" target="_blank"> here</a>.--Connect with Tim:<ul><li><a href="https://calendly.com/timlyons" rel="nofollow" target="_blank">Schedule A Call</a></li><li><a href="http://bit.ly/timlyonsFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/timlyonsIG" rel="nofollow" target="_blank">Instagram</a></li><li><a href="http://bit.ly/timlyonsLI" rel="nofollow" target="_blank">LinkedIn</a></li></ul>Connect with Randy:<ul><li><a href="http://bit.ly/randyangstenFB" rel="nofollow" target="_blank">Facebook</a></li><li><a href="http://bit.ly/RandyAngstenIG" rel="nofollow" target="_blank">Instagram</a></li></ul>--Subscribe to the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple</a>,<a href="https://open.spotify.com/show/3A92dUCG5jF0zsMprE2g41?si=Syu2wgO_QmySIjPX6CRCPA" rel="nofollow" target="_blank"> Spotify</a>,<a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9NS014TndWRw%3D%3D" rel="nofollow" target="_blank"> Google</a>,<a href="https://www.stitcher.com/s?fid=384848&amp;refid=stpr" rel="nofollow" target="_blank"> Stitcher</a>,<a href="http://bit.ly/B2Gyoutube" rel="nofollow" target="_blank"> YouTube</a> or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on<a href="https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2" rel="nofollow" target="_blank"> Apple Podcasts</a>!

70: Small Business Success With Keap Founder And CEO Clate Mask

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