Do this every Monday and I’m not saying Mondays won't still follow Sunday scaries, but they will get better.    There will always be something to pull you off the long view and into the short game. It feels like putting out fires sometimes. Until it doesn’t. You’ll have more and more times where you’re in flow and revenue is continuing to grow and your time demands are not.    While you’re starting and growing you want to create a culture of doing it with the end in sight.  Even if it’s just you, if you do this every Monday things will go more smoothly for you and your team - or your eventual team.    These are things we do every Monday. There are a few more that I’m adding only to the podcast so be sure you’re listening!    Do This Every Monday    Use an agenda  Add follow-ups to a task with a deadline  Discuss what’s on now/coming up Ask for input  Make it okay to make mistakes    Connecting personally with everyone.  Sharing a reminder about why and changes over the years.    What else? Decide when you exercise and stick to it. Your personal health and fitness can’t suffer or your business will. The two hours prior to a meeting on Monday, I can’t be reached or if I am I’m on a trail or a walk. It’s what has to be if I’m going to draw boundaries about how business happens. There’s always going to be something to do.    Organizing Monday and Everyday We use a tool called Basecamp to dump the agenda in. It’s also where we create tasks so that from the agenda the tasks can be created by anyone on our team who is key in taking that task on for their own. I do a screenshare of the agenda as we’re going through it. Then we screen share anything else that helps solve a problem on the spot or talk more about a certain opportunity we’re focused on.   It’s not just the flow of work. It’s the energy around the work and the team you pull together. By finding the right people, sharing the vision of what you’re doing, asking for input, and keeping an open conversation you’ll hate Mondays less.   Resources:   https://www.fitnessmarketingmastery.com/scorecard   https://www.fitnessmarketingmastery.com/copywriting-course   Other Episodes You Might Like:  10 Ways You Can Operate Like a Team Without Hiring a Team: https://www.fitnessmarketingmastery.com/hiring-a-team/ Business Planning for Health &amp; Fitness Coaches: https://www.fitnessmarketingmastery.com/business-planning/

Do this every Monday and I’m not saying Mondays won't still follow Sunday scaries, but they will get better.  There will always be something to pull you off the long view and into the short game. It feels like putting out fires sometimes. Until it doesn’t. You’ll have more and more times where you’re in flow and revenue is continuing to grow and your time demands are not.  While you’re starting and growing you want to create a culture of doing it with the end in sight.  Even if it’s just you, if you do this every Monday things will go more smoothly for you and your team - or your eventual team.  These are things we do every Monday. There are a few more that I’m adding only to the podcast so be sure you’re listening!  Do This Every Monday   <ul> <li>Use an agenda </li> <li>Add follow-ups to a task with a deadline </li> <li>Discuss what’s on now/coming up</li> <li>Ask for input </li> <li>Make it okay to make mistakes  </li> </ul> Connecting personally with everyone.  Sharing a reminder about why and changes over the years.  What else? Decide when you exercise and stick to it. Your personal health and fitness can’t suffer or your business will. The two hours prior to a meeting on Monday, I can’t be reached or if I am I’m on a trail or a walk. It’s what has to be if I’m going to draw boundaries about how business happens. There’s always going to be something to do.  Organizing Monday and Everyday We use a tool called Basecamp to dump the agenda in. It’s also where we create tasks so that from the agenda the tasks can be created by anyone on our team who is key in taking that task on for their own. I do a screenshare of the agenda as we’re going through it. Then we screen share anything else that helps solve a problem on the spot or talk more about a certain opportunity we’re focused on.  It’s not just the flow of work. It’s the energy around the work and the team you pull together. By finding the right people, sharing the vision of what you’re doing, asking for input, and keeping an open conversation you’ll hate Mondays less. Resources:  <a href="https://www.fitnessmarketingmastery.com/scorecard" rel="nofollow" target="_blank">https://www.fitnessmarketingmastery.com/scorecard</a> <a href="https://www.fitnessmarketingmastery.com/copywriting-course" rel="nofollow" target="_blank">https://www.fitnessmarketingmastery.com/copywriting-course</a> Other Episodes You Might Like:  10 Ways You Can Operate Like a Team Without Hiring a Team: <a href="https://www.fitnessmarketingmastery.com/hiring-a-team/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/hiring-a-team/</a> Business Planning for Health &amp; Fitness Coaches: <a href="https://www.fitnessmarketingmastery.com/business-planning/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/business-planning/</a>

5 Things: Do This Every Monday for Better WorkFlow

If you haven’t wondered how to share a personal challenge with your community or clients, you probably will. Life is full of them and there’s one that’s bound to be one you keep to yourself for a while but that in fact maybe you can’t. It could be physical and impossible to hide if you’re on camera or in photos regularly. No matter what…    There’s a right time and way, so this episode dives into how to share a personal challenge publicly. There are lots of reasons this might come up. You go through a breakup or divorce, especially if you’ve shared content that includes your family. You have a health issue. There’s a tragic death in the family.    The Best Times to Share   There are things to consider that may help you decide when to share if you have that luxury. (Remember you may not always if it is something physical).     After you’re healed from the initial personal blow. When you need to relay why you’ve been quiet or absent.  It will help your audience members going through the same or offer prevention so they won’t have to.   You may recall a recent podcast episode I shared early in 2023 after interviewing one of our Menopause Fitness Specialists, Amy. (Link to both the Flipping 50 and the She Means Fitness Business podcast in the show notes today)   Could Sharing a Personal Challenge Backfire?   Sharing too much could blur your own personal and professional boundaries. It can be a challenge to make the distinction if you are the brand. Is your name in your brand for instance? Then it’s you, right?  I chose carefully to have a Brand name that was saleable later. Though I’m the brand for now, it has a mission, a message, and a project that are all trademarked.   I know a friend who as recently as 2016 was struggling as a divorced, single mother who took her kids camping so she could Airbnb her home to make the mortgage and in 2023 is traveling the world and thriving. To tell her story, revealing her name would be wrong. It’s not my story to tell. It also may be a story she doesn’t tell for another decade because it may be too recent, and may change the way her audience feels about her.    When I was living in a town of 50,000 and everyone knew me because I’d been a fitness professional in private gyms, churches, universities, and corporations, published a weekly column in the newspaper, hosted a radio show… I was very private. My personal life was my personal life and customers were customers.    When I shared my personal story in my TEDx talk, it was years later, I was speaking collectively to the world, not to a small group of next-door neighbors. So context is something to consider. You’ll know when you consider how it will make you and your family feel.    Other Episodes You Might Like:  Being Healthy Enough to Beat Breast Cancer: A Trainer’s Story: https://www.flippingfifty.com/beat-breast-cancer/ How to Be Healthy Enough, Profitable and Successful Enough: https://www.fitnessmarketingmastery.com/successful-enough/ Resources:  Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course  Health &amp; Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard My TEDx Talk: https://www.flippingfifty.com/TEDx/

If you haven’t wondered how to share a personal challenge with your community or clients, you probably will. Life is full of them and there’s one that’s bound to be one you keep to yourself for a while but that in fact maybe you can’t. It could be physical and impossible to hide if you’re on camera or in photos regularly. No matter what…  There’s a right time and way, so this episode dives into how to share a personal challenge publicly. There are lots of reasons this might come up. You go through a breakup or divorce, especially if you’ve shared content that includes your family. You have a health issue. There’s a tragic death in the family.  The Best Times to Share   There are things to consider that may help you decide when to share if you have that luxury. (Remember you may not always if it is something physical).  <ul> <li>After you’re healed from the initial personal blow.</li> <li>When you need to relay why you’ve been quiet or absent. </li> <li>It will help your audience members going through the same or offer prevention so they won’t have to. </li> </ul> You may recall a recent podcast episode I shared early in 2023 after interviewing one of our Menopause Fitness Specialists, Amy. (Link to both the Flipping 50 and the She Means Fitness Business podcast in the show notes today) Could Sharing a Personal Challenge Backfire?   Sharing too much could blur your own personal and professional boundaries. It can be a challenge to make the distinction if you are the brand. Is your name in your brand for instance? Then it’s you, right?  I chose carefully to have a Brand name that was saleable later. Though I’m the brand for now, it has a mission, a message, and a project that are all trademarked. I know a friend who as recently as 2016 was struggling as a divorced, single mother who took her kids camping so she could Airbnb her home to make the mortgage and in 2023 is traveling the world and thriving. To tell her story, revealing her name would be wrong. It’s not my story to tell. It also may be a story she doesn’t tell for another decade because it may be too recent, and may change the way her audience feels about her.  When I was living in a town of 50,000 and everyone knew me because I’d been a fitness professional in private gyms, churches, universities, and corporations, published a weekly column in the newspaper, hosted a radio show… I was very private. My personal life was my personal life and customers were customers.  When I shared my personal story in my TEDx talk, it was years later, I was speaking collectively to the world, not to a small group of next-door neighbors. So context is something to consider. You’ll know when you consider how it will make you and your family feel.  Other Episodes You Might Like:  Being Healthy Enough to Beat Breast Cancer: A Trainer’s Story: <a href="https://www.flippingfifty.com/beat-breast-cancer/" rel="noopener nofollow" target="_blank">https://www.flippingfifty.com/beat-breast-cancer/</a> How to Be Healthy Enough, Profitable and Successful Enough: <a href="https://www.fitnessmarketingmastery.com/successful-enough/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/successful-enough/</a> Resources:  Marketing to Women Copywriting Course: <a href="https://www.fitnessmarketingmastery.com/copywriting-course" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/copywriting-course</a> Health &amp; Fitness Business Scorecard: <a href="https://www.fitnessmarketingmastery.com/scorecard" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/scorecard</a> My TEDx Talk: <a href="https://www.flippingfifty.com/TEDx" rel="noopener nofollow" target="_blank">https://www.flippingfifty.com/TEDx</a>/

When and How to Share a Personal Challenge Publicly

Whenever you’re looking at adding a product or service to your business or you want to know what your audience really wants so you can deliver, surveying your audience is a great way to do it.    When you post on social media you can do it to connect, to attract, to research, and to sell once you’ve earned the right and then very infrequently. A survey for your audience falls under research. When you ask, you engage if you ask the right questions.    Posting or sending surveys to your audience provides great insight to you but also allows your audience to feel seen and heard.    Tools for Surveying Your Audience:   Typeform  Survey Monkey Questions in Stories  Posts in Insta or FB      There is an art to writing questions. As a Senior Lecturer in Kinesiology, I recall writing those first exams, after kicking the pre-empted text-generated questions to the curb. It was painful.    Then over at the testing center when we literally had to walk the bubble sheets over to get results back, there were reams of 8 ½ x 11 sheets of paper lining the walls with articles on how to write better test questions.    Going to work for ACE (American Council on Exercise) as a Subject Matter Expert to write items for the Personal Trainer, Medical Exercise Specialist, and Health Coach certifications, there was always a short course refresher for us on writing the exam questions.    Though you’re not writing for a nationally accredited certification or something that is going to make or break a college degree, you want to be sure you’re really asking a question that gets you the answer you want.    How to Ask Questions:   Multiple choice  Ranking/rating  Round up responses to a specific question   Part of asking is also in WHO you ask. Realize there’s value in asking on social media, but even if you call them yours… they’re not. You have no idea of whether they have ever spent a dime with you or ever would. So don’t put a lot of stock into what you ask or get too detailed… they’ll be over it.    Survey Your Audience with the Right Questions Sample questions you might ask:   Rank the following in order of importance:  Rate the quality of the [feature]  How important was ____ to your decision to purchase this product?  Which of these is the most important to you right now? (pick 3)     When you survey your email subscribers be sure you weigh the responses of your buyers heavier than that of those who have never purchased anything from you. This kind of segmenting is possible with any CRM (customer relationship management) tool you use.    Just a word about CRMs.I have used several to assist start up trainers, gyms and in rolling through growth myself so if you have questions on:   Aweber Constant Contact MailChimp  Infusionsoft  Or a custom email provider   I can help you. I’ve used them all and I’ve looked at others.    There are dozens more that you may be interested in. What you do want to know is that you have something that plays well with others. That is, you can integrate with your shopping cart, your website, and potentially plugins that help you automate so many things in your business so that you can focus on your personal magic.    Other Episodes You Might Like:  2 Goals of Every Communication (Sale or No Sale) that Boost Success: https://www.fitnessmarketingmastery.com/every-communication/ 5 Hacks to Reduce Fitness Marketing Time Without Losing Traction: https://www.fitnessmarketingmastery.com/reduce-fitness-marketing-time/ Develop &amp; Define Your Brand Voice | Fitness Marketing Made Easy: https://www.fitnessmarketingmastery.com/define-your-brand-voice/ Resources:  Health &amp; Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard The Flipping 50 Cafe:https://www.flippingfifty.com/cafe Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course 

Whenever you’re looking at adding a product or service to your business or you want to know what your audience really wants so you can deliver, surveying your audience is a great way to do it.  When you post on social media you can do it to connect, to attract, to research, and to sell once you’ve earned the right and then very infrequently. A survey for your audience falls under research. When you ask, you engage if you ask the right questions.  Posting or sending surveys to your audience provides great insight to you but also allows your audience to feel seen and heard.  Tools for Surveying Your Audience:  <ul> <li>Typeform </li> <li>Survey Monkey</li> <li>Questions in Stories </li> <li>Posts in Insta or FB  </li> </ul> There is an art to writing questions. As a Senior Lecturer in Kinesiology, I recall writing those first exams, after kicking the pre-empted text-generated questions to the curb. It was painful.  Then over at the testing center when we literally had to walk the bubble sheets over to get results back, there were reams of 8 ½ x 11 sheets of paper lining the walls with articles on how to write better test questions.  Going to work for ACE (American Council on Exercise) as a Subject Matter Expert to write items for the Personal Trainer, Medical Exercise Specialist, and Health Coach certifications, there was always a short course refresher for us on writing the exam questions.  Though you’re not writing for a nationally accredited certification or something that is going to make or break a college degree, you want to be sure you’re really asking a question that gets you the answer you want.  How to Ask Questions:  <ul> <li>Multiple choice </li> <li>Ranking/rating </li> <li>Round up responses to a specific question </li> </ul> Part of asking is also in WHO you ask. Realize there’s value in asking on social media, but even if you call them yours… they’re not. You have no idea of whether they have ever spent a dime with you or ever would. So don’t put a lot of stock into what you ask or get too detailed… they’ll be over it.  Survey Your Audience with the Right Questions Sample questions you might ask:  <ul> <li>Rank the following in order of importance: </li> <li>Rate the quality of the [feature] </li> <li>How important was ____ to your decision to purchase this product? </li> <li>Which of these is the most important to you right now? (pick 3) </li> </ul> When you survey your email subscribers be sure you weigh the responses of your buyers heavier than that of those who have never purchased anything from you. This kind of segmenting is possible with any CRM (customer relationship management) tool you use.  Just a word about CRMs.I have used several to assist start up trainers, gyms and in rolling through growth myself so if you have questions on:  <ul> <li>Aweber</li> <li>Constant Contact</li> <li>MailChimp </li> <li>Infusionsoft </li> <li>Or a custom email provider </li> </ul> I can help you. I’ve used them all and I’ve looked at others.  There are dozens more that you may be interested in. What you do want to know is that you have something that plays well with others. That is, you can integrate with your shopping cart, your website, and potentially plugins that help you automate so many things in your business so that you can focus on your personal magic.  Other Episodes You Might Like:  2 Goals of Every Communication (Sale or No Sale) that Boost Success: <a href="https://www.fitnessmarketingmastery.com/every-communication/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/every-communication/</a> 5 Hacks to Reduce Fitness Marketing Time Without Losing Traction: <a href="https://www.fitnessmarketingmastery.com/reduce-fitness-marketing-time/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/reduce-fitness-marketing-time/</a> Develop &amp; Define Your Brand Voice | Fitness Marketing Made Easy: <a href="https://www.fitnessmarketingmastery.com/define-your-brand-voice/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/define-your-brand-voice/</a> Resources:  Health &amp; Fitness Business Scorecard: <a href="https://www.fitnessmarketingmastery.com/scorecard" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/scorecard</a> The Flipping 50 Cafe:<a href="https://www.flippingfifty.com/cafe" rel="noopener nofollow" target="_blank">https://www.flippingfifty.com/cafe</a> Marketing to Women Copywriting Course: <a href="https://www.fitnessmarketingmastery.com/copywriting-course" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/copywriting-course </a>

How to Serve Your Audience By Surveying Your Audience

If you don’t define your brand voice, someone else will.    In this episode I’m going to share a fundamental of distinguishing yourself from others. This is how you stand out instead of blending in. It’s how you overcome the hurdle that one recent trainer said to me, “There are so many of us.”    Spoiler alert: There’s only one you. When you define your brand voice so that you know it, that’s when others will recognize it too.    Working for years in gyms and university exercise clinics, what I know and used to tell fitness instructors, trainers and gym owners is your brand is what they say about you in the locker room.    It may not be the one you want, but that is definitely your current brand. Is there anything that you want said? What is being said? If you asked 15 people who follow you… how would they describe you?    If I think of some of the influencers I watch on social, here’s how I would briefly describe them to someone else: (not by name)   That beautiful and sexy midlife fitness woman from Mexico, definitely using her body showing herself in revealing poses that display strength and a lot of skin to promote and draw attention. Behind the scenes, independent, and a little aloof, you never see her educating, communicating with her audience, or creating collaboration with others.    That exerciser-turned-fitness influencer/trainer who shoots a lot of videos in her car relates to women in midlife, and portrays a real how-to approach.    The retired high school counselor turned fitness coach who’s got a bit of a Jersey accent, straight-forward, sharing the same message consistently on repeat.    Who Do You Follow and How Do You Describe Their Brand Voice?   Others I follow, and potentially you do too:    Dr. Mark Hyman - always a health-related message about fitness and longevity, revealing what are basics, but not to all people, serving as reminders, not offensive but firm  Chalene Johnson - a whistle-blower, sharing her personal journey and making it real for other women in midlife going through similar things in several areas.    BettyRocker - she has always been more than anything an advocate for her followers, she’s clear about not being their hero, not motivating them, but having them be their own hero and inspiration. She gives them the tools to value themselves.    Dave Aspry  - Bulletproof Coffee founder is a biohacker and has been and will always be. He calls BS on “health” practices that are harmful, new practices that are not yet mainstream and adopted by many. He’s not looking to be handsome or in style, he’s just who he is sharing why he’s doing things and how you too can improve your health and not fall for tricks leading to worse health.    Can you think of others? Food Babe, Ben Greenfeild… clearly defined brand voices.    You can hear brand voices as you listen to the radio. Commercials for cars, and ice cream - two of which have me changing the station faster than you can imagine - have a clear brand voice for a reason. They stick in your head. They may not be meant to be loved. They’re meant to be remembered. It’s not the same as a jingle, but it’s a similar concept.    You go to that car salesman and you know they are ready to do business, you’re going to get a deal. This is not where you’re going for your luxury drive. You want have something special when the grandkids are coming over, you may reach for the brand of ice cream that made you think of warm-fuzzy family memories.    When you define your brand voice, you have the thumbprint that is yours and yours alone.    You may have soundbites but they’re not rehearsed. (They’re natural!) You may use quotes, but you attribute them not borrow as your own.  You don’t just become interesting, you are interested … interested in using your voice to go against anything you stand against and toward everything you stand for.    Where You Use Your Brand Voice    You’ll need it in writing and speaking and once you find it there won’t be any mistake about who you are, what you stand for, what you stand against, and every message will be congruent.    It doesn’t matter if we’re talking about writing or speaking, finding your voice takes time.    You may be 50 and just beginning to develop a brand of your own, and still be searching for your unique voice.    Who has a voice that you respect?     Oprah Dolly Parton  Jane Fonda     Think about each of their messages and also the way they deliver it. They’re uniquely different. They represent different causes and yet each has a unique appeal. Don’t confuse celebrity with voice. They may have reached celebrity status in part because of their voice.    They didn’t do it by becoming one of the pack. They have had ups and downs and yet each maintained the same voice. So it isn’t about rising to the top, getting or even staying at the top. Having a voice is something you develop, fine-tune, and you get known for.    How To and Not to Develop a Brand Voice   It’s not a topic that creates a brand voice. It’s not a niche. It’s what you stand for and what you don’t. It’s what you talk about (and how) and what you don’t.    Take Action! Answer these questions to define your brand voice. But once you do, ask your team members to each do the same. You can have them show you or not. But then reveal to them exactly what you’ve written and why and review it with them. (You’re not trying to “grade” them so reviewing their answers is not necessary and might backfire them. It’s enough for them to understand how they can be aware of when they are on or off-brand).      What does your brand stand for:    What do you stand against:    What does your brand talk about:    What does your brand never talk about:    What tone of voice does your brand use:   What words does your brand use:    What are examples of words you’d never use:   How do you want people who interact with your brand to feel:     The Impact If You Define Your Brand Voice  Your emails sound like they’re from you even if you don’t write them.   You will attract more ideal customers and have fewer unsubscribes and unfollows.  Your posts sound like your freebie and that sounds like your emails and everything is a congruent journey.    Other Episodes You Might Like: Social Media for Fitness Professionals: More Results Less Time: https://www.fitnessmarketingmastery.com/social-media-for-fitness-professionals/ Is Passive Revenue Too Good to Be True? Affiliate Marketing: https://www.fitnessmarketingmastery.com/passive-revenue/ Resources:  Health &amp; Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course How to Create an Irresistible Freebie: https://www.flippingfifty.com/irresistible-freebie-how-to/ Earn as a Flipping 50 Affiliate: https://www.flippingfifty.com/affiliate-program-join/

If you don’t define your brand voice, someone else will.  In this episode I’m going to share a fundamental of distinguishing yourself from others. This is how you stand out instead of blending in. It’s how you overcome the hurdle that one recent trainer said to me, “There are so many of us.” Spoiler alert: There’s only one you. When you define your brand voice so that you know it, that’s when others will recognize it too.  Working for years in gyms and university exercise clinics, what I know and used to tell fitness instructors, trainers and gym owners is your brand is what they say about you in the locker room.  It may not be the one you want, but that is definitely your current brand. Is there anything that you want said? What is being said? If you asked 15 people who follow you… how would they describe you?  If I think of some of the influencers I watch on social, here’s how I would briefly describe them to someone else: (not by name) That beautiful and sexy midlife fitness woman from Mexico, definitely using her body showing herself in revealing poses that display strength and a lot of skin to promote and draw attention. Behind the scenes, independent, and a little aloof, you never see her educating, communicating with her audience, or creating collaboration with others.  That exerciser-turned-fitness influencer/trainer who shoots a lot of videos in her car relates to women in midlife, and portrays a real how-to approach.  The retired high school counselor turned fitness coach who’s got a bit of a Jersey accent, straight-forward, sharing the same message consistently on repeat.  Who Do You Follow and How Do You Describe Their Brand Voice? Others I follow, and potentially you do too:  Dr. Mark Hyman - always a health-related message about fitness and longevity, revealing what are basics, but not to all people, serving as reminders, not offensive but firm  Chalene Johnson - a whistle-blower, sharing her personal journey and making it real for other women in midlife going through similar things in several areas.  BettyRocker - she has always been more than anything an advocate for her followers, she’s clear about not being their hero, not motivating them, but having them be their own hero and inspiration. She gives them the tools to value themselves.  Dave Aspry  - Bulletproof Coffee founder is a biohacker and has been and will always be. He calls BS on “health” practices that are harmful, new practices that are not yet mainstream and adopted by many. He’s not looking to be handsome or in style, he’s just who he is sharing why he’s doing things and how you too can improve your health and not fall for tricks leading to worse health.  Can you think of others? Food Babe, Ben Greenfeild… clearly defined brand voices.  You can hear brand voices as you listen to the radio. Commercials for cars, and ice cream - two of which have me changing the station faster than you can imagine - have a clear brand voice for a reason. They stick in your head. They may not be meant to be loved. They’re meant to be remembered. It’s not the same as a jingle, but it’s a similar concept.  You go to that car salesman and you know they are ready to do business, you’re going to get a deal. This is not where you’re going for your luxury drive. You want have something special when the grandkids are coming over, you may reach for the brand of ice cream that made you think of warm-fuzzy family memories.  When you define your brand voice, you have the thumbprint that is yours and yours alone.  You may have soundbites but they’re not rehearsed. (They’re natural!) You may use quotes, but you attribute them not borrow as your own.  You don’t just become interesting, you are interested … interested in using your voice to go against anything you stand against and toward everything you stand for.  Where You Use Your Brand Voice  You’ll need it in writing and speaking and once you find it there won’t be any mistake about who you are, what you stand for, what you stand against, and every message will be congruent.  It doesn’t matter if we’re talking about writing or speaking, finding your voice takes time.  You may be 50 and just beginning to develop a brand of your own, and still be searching for your unique voice.  Who has a voice that you respect?  <ul> <li>Oprah</li> <li>Dolly Parton </li> <li>Jane Fonda </li> </ul> Think about each of their messages and also the way they deliver it. They’re uniquely different. They represent different causes and yet each has a unique appeal. Don’t confuse celebrity with voice. They may have reached celebrity status in part because of their voice.  They didn’t do it by becoming one of the pack. They have had ups and downs and yet each maintained the same voice. So it isn’t about rising to the top, getting or even staying at the top. Having a voice is something you develop, fine-tune, and you get known for.  How To and Not to Develop a Brand Voice It’s not a topic that creates a brand voice. It’s not a niche. It’s what you stand for and what you don’t. It’s what you talk about (and how) and what you don’t.  Take Action! Answer these questions to define your brand voice. But once you do, ask your team members to each do the same. You can have them show you or not. But then reveal to them exactly what you’ve written and why and review it with them. (You’re not trying to “grade” them so reviewing their answers is not necessary and might backfire them. It’s enough for them to understand how they can be aware of when they are on or off-brand).  <ul> <li> What does your brand stand for:  </li> <li> What do you stand against:  </li> <li> What does your brand talk about:  </li> <li> What does your brand never talk about:  </li> <li> What tone of voice does your brand use: </li> <li> What words does your brand use:  </li> <li> What are examples of words you’d never use: </li> <li> How do you want people who interact with your brand to feel: </li> </ul> The Impact If You Define Your Brand Voice  Your emails sound like they’re from you even if you don’t write them.   You will attract more ideal customers and have fewer unsubscribes and unfollows.  Your posts sound like your freebie and that sounds like your emails and everything is a congruent journey.  Other Episodes You Might Like: Social Media for Fitness Professionals: More Results Less Time: <a href="https://www.fitnessmarketingmastery.com/social-media-for-fitness-professionals/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/social-media-for-fitness-professionals/</a> Is Passive Revenue Too Good to Be True? Affiliate Marketing: <a href="https://www.fitnessmarketingmastery.com/passive-revenue/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/passive-revenue/</a> Resources:  Health &amp; Fitness Business Scorecard: <a href="https://www.fitnessmarketingmastery.com/scorecard" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/scorecard</a> Marketing to Women Copywriting Course: <a href="https://www.fitnessmarketingmastery.com/copywriting-course" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/copywriting-course</a> How to Create an Irresistible Freebie: <a href="https://www.flippingfifty.com/irresistible-freebie-how-to/" rel="noopener nofollow" target="_blank">https://www.flippingfifty.com/irresistible-freebie-how-to/</a> Earn as a Flipping 50 Affiliate: <a href="https://www.flippingfifty.com/affiliate-program-join/" rel="noopener nofollow" target="_blank">https://www.flippingfifty.com/affiliate-program-join/</a>

Develop & Define Your Brand Voice | Fitness Marketing Made Easy

See it, believe it, do it.  Was that Wayne Dyer who said that?  Well, today it’s often Joe Dispenza saying it based on science.  Whether you keep replaying things you don’t want to happen, things that you wish were different, things you wish you had done differently OR you think about the future and wonder what is possible, OR you vision what you want and you act AS IF… you will be right. Based on the proven science (I’ll link to Joe Dispenza’s work) that your brain does not know the difference between an intention tied to a strong emotion and an actual situation happening, you can create and attract exactly what you want. To illustrate this, consider it for yourself. Are you thinking about needing to make more money, feeling like your business is not as successful as you want it to be? Are you thinking about your own weight gain in menopause, your belly fat, or your feelings of inadequacy in some way or another?  Do you think about having to work hard all the time to get what you want? Do you think about having to play a role in your family that prevents you from being as successful as you want? Do you think about being limited with opportunities in your current situation?   And what is true of your current revenue and business?  Does it match?  Which came first?     Write your future self a letter.  Write your future customers, members, or students a letter.    My Letter to Members: I’ll share a note I recently wrote to my Flipping 50 membership legacy group. That’s those that have been members 3 or more years, and a considerable amount since 2016 when I first opened.  This was following an outreach specifically to them. I realized in writing it, I’ve been lucky. I’ll share why after I read it.  Exactly 10 Years ago from a house on UTAH DRIVE in Ames, Iowa at this time I was about to pay the first check to the university my son would begin in August. I had virtually no revenue. I'd quit everything in January to go 100% in. The regular paychecks stopped coming 3 months later after training my replacements... I was in front of my computer 14-16 hours a day learning, building, and feeling VERY much like a beginner after 30 years of establishing expertise. I hadn't done it online. I had no idea I would be where we are today, having the privilege to meet and work with so many women who INFLUENCE so many lives ... and the health of others.  I am grateful for you. You were first... and you are still here.   I Failed the Future Fitness and Health Coaching Success Strategy!!    Why did I fail? A couple of key statements there!!    “I had no idea I would be where we are today”  is one clue!    I didn’t have a specific vision. Not one I was invested in. About 2015 I attended a conference and considered joining my first mastermind… that scared me to death! It was a huge investment. (By the way, since then I’ve invested over $160,000 in various masterminds alone. That’s not including conferences, retreats, programs, and work to surround myself with people who are doing what I want to be next but am not yet.    Now, it worked out. And there are some who would say, when you jump - and I did - the net will appear.    That’s for those of you who are still playing it safe. No judgment if you LIKE right where you are. But if you’re clinging to your full-time, regular paycheck and benefits thinking you’ll never get there with your own business, it will be absolutely true.    Playing it safe isn’t what entrepreneurs do. You can, however, be a wonderful and valuable coach. Just be sure that you are very comfortable with yourself… no use of the word “JUST” in reference to what you’re doing. Modify your language so you reflect exactly why you do what you do and exactly what success looks like to you!! We women tend to belittle ourselves.    I just want you to be honest.    Do you really want what you have… or do you want more, something different?    Go get it if you do!!   Combine Room for MORE with a Vision   I may have mentioned this, my son is going to start his own business. That’s a risk. I’m excited for him. I’m not nervous for him in terms of success. Maybe in terms of stress and challenges and personal growth that occurs when you go all in, but that’s also a part of the excitement. He could settle for working the way he’s working…. Or he can take a risk and have potential that is based solely on what he can create. When I brought this up 6 years ago, he resisted. A lot. When I first brought him to a conference for entrepreneurs, he lasted half the day. By lunch, I’d lost him. So as a mom, I’m not going to say I told you so, but hey, I told you so!    Do create a vision. Most usually we need to 10x that vision. Someone else said they started wanting to help 1 million people. Then they did, so they had to raise it to 3…  But that didn’t quite excite me.    So I never did it. Nothing with emotion behind it at least. And if you have an empty affirmation or “goal” … without an emotion so strong that you get tears in your eyes… I have witnessed, it won’t work.    Use both goals/intentions AND room for more. This or better is such a good phrase. Set an intention in a wise way.    I will make more than …..  I will enjoy at least # days off a month … while making …… or more  I will only work ….. Hours a day and make ….. Or more    I will help …. # people and in do it working ….. Hours a week … making ….    You don’t limit yourself with these. You create an opportunity for what you want and can envision and… so much more!    If you have a goal and intention, make it BIGGER.    BUT.. you need to have a strong emotion around it!    My son not too long ago gave me one. Knowing that he saw me like that was possibly one of the greatest gifts he will ever give me.    Your Future Fitness and Health Coaching Success Action Items:  Write yourself a letter as if it’s 10 years from now Write your members and students a letter as if it’s 10 years from now.     Resources:  Health &amp; Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course  Sunlighten Saunas: https://www.flippingfifty.com/sauna  Other Episodes You Might Like:  A New Fitness Business Model for Your Virtual Fitness Business: https://www.fitnessmarketingmastery.com/virtual-fitness-business/ Social Media for Fitness Professionals: More Results Less Time: https://www.fitnessmarketingmastery.com/social-media-for-fitness-professionals/

See it, believe it, do it.  Was that Wayne Dyer who said that?  Well, today it’s often Joe Dispenza saying it based on science.  Whether you keep replaying things you don’t want to happen, things that you wish were different, things you wish you had done differently OR you think about the future and wonder what is possible, OR you vision what you want and you act AS IF… you will be right. Based on the proven science (I’ll link to Joe Dispenza’s work) that your brain does not know the difference between an intention tied to a strong emotion and an actual situation happening, you can create and attract exactly what you want. To illustrate this, consider it for yourself. Are you thinking about needing to make more money, feeling like your business is not as successful as you want it to be? Are you thinking about your own weight gain in menopause, your belly fat, or your feelings of inadequacy in some way or another?  Do you think about having to work hard all the time to get what you want? Do you think about having to play a role in your family that prevents you from being as successful as you want? Do you think about being limited with opportunities in your current situation?  <ul> <li>And what is true of your current revenue and business? </li> <li>Does it match? </li> <li>Which came first? </li> </ul> Write your future self a letter.  Write your future customers, members, or students a letter.  My Letter to Members: I’ll share a note I recently wrote to my Flipping 50 membership legacy group. That’s those that have been members 3 or more years, and a considerable amount since 2016 when I first opened.  This was following an outreach specifically to them. I realized in writing it, I’ve been lucky. I’ll share why after I read it.  Exactly 10 Years ago from a house on UTAH DRIVE in Ames, Iowa at this time I was about to pay the first check to the university my son would begin in August. I had virtually no revenue. I'd quit everything in January to go 100% in. The regular paychecks stopped coming 3 months later after training my replacements... I was in front of my computer 14-16 hours a day learning, building, and feeling VERY much like a beginner after 30 years of establishing expertise. I hadn't done it online. I had no idea I would be where we are today, having the privilege to meet and work with so many women who INFLUENCE so many lives ... and the health of others.  I am grateful for you. You were first... and you are still here. I Failed the Future Fitness and Health Coaching Success Strategy!!  Why did I fail? A couple of key statements there!!  “I had no idea I would be where we are today”  is one clue!  I didn’t have a specific vision. Not one I was invested in. About 2015 I attended a conference and considered joining my first mastermind… that scared me to death! It was a huge investment. (By the way, since then I’ve invested over $160,000 in various masterminds alone. That’s not including conferences, retreats, programs, and work to surround myself with people who are doing what I want to be next but am not yet.  Now, it worked out. And there are some who would say, when you jump - and I did - the net will appear.  That’s for those of you who are still playing it safe. No judgment if you LIKE right where you are. But if you’re clinging to your full-time, regular paycheck and benefits thinking you’ll never get there with your own business, it will be absolutely true.  Playing it safe isn’t what entrepreneurs do. You can, however, be a wonderful and valuable coach. Just be sure that you are very comfortable with yourself… no use of the word “JUST” in reference to what you’re doing. Modify your language so you reflect exactly why you do what you do and exactly what success looks like to you!! We women tend to belittle ourselves.  I just want you to be honest.  Do you really want what you have… or do you want more, something different?  Go get it if you do!! Combine Room for MORE with a Vision I may have mentioned this, my son is going to start his own business. That’s a risk. I’m excited for him. I’m not nervous for him in terms of success. Maybe in terms of stress and challenges and personal growth that occurs when you go all in, but that’s also a part of the excitement. He could settle for working the way he’s working…. Or he can take a risk and have potential that is based solely on what he can create. When I brought this up 6 years ago, he resisted. A lot. When I first brought him to a conference for entrepreneurs, he lasted half the day. By lunch, I’d lost him. So as a mom, I’m not going to say I told you so, but hey, I told you so!  Do create a vision. Most usually we need to 10x that vision. Someone else said they started wanting to help 1 million people. Then they did, so they had to raise it to 3…  But that didn’t quite excite me.  So I never did it. Nothing with emotion behind it at least. And if you have an empty affirmation or “goal” … without an emotion so strong that you get tears in your eyes… I have witnessed, it won’t work.  Use both goals/intentions AND room for more. This or better is such a good phrase. Set an intention in a wise way.  I will make more than …..  I will enjoy at least # days off a month … while making …… or more  I will only work ….. Hours a day and make ….. Or more  I will help …. # people and in do it working ….. Hours a week … making ….  You don’t limit yourself with these. You create an opportunity for what you want and can envision and… so much more!  If you have a goal and intention, make it BIGGER.  BUT.. you need to have a strong emotion around it!  My son not too long ago gave me one. Knowing that he saw me like that was possibly one of the greatest gifts he will ever give me.  Your Future Fitness and Health Coaching Success Action Items: <ul> <li>Write yourself a letter as if it’s 10 years from now</li> <li>Write your members and students a letter as if it’s 10 years from now. </li> </ul> Resources:  Health &amp; Fitness Business Scorecard: <a href="https://www.fitnessmarketingmastery.com/scorecard" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/scorecard</a> Marketing to Women Copywriting Course: <a href="https://www.fitnessmarketingmastery.com/copywriting-course" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/copywriting-course</a> Sunlighten Saunas: <a href="https://www.flippingfifty.com/sauna" rel="noopener nofollow" target="_blank">https://www.flippingfifty.com/sauna</a> <a href="https://www.flippingfifty.com/sauna" rel="noopener nofollow" target="_blank"></a> Other Episodes You Might Like:  A New Fitness Business Model for Your Virtual Fitness Business: <a href="https://www.fitnessmarketingmastery.com/virtual-fitness-business/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/virtual-fitness-business/</a> Social Media for Fitness Professionals: More Results Less Time: <a href="https://www.fitnessmarketingmastery.com/social-media-for-fitness-professionals/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/social-media-for-fitness-professionals/</a>

How to Create Your Future Fitness and Health Coaching Success

Injury risk is still a fear for many older adults. They already feel vulnerable, aches and pains due to diet or lifestyle more than aging itself. Have you ever considered injury risk could be your niche?  That there are enough adults who fear injury risk or who’ve been injured that you could develop an entire - profitable and sustainable business - on that very demographic?    About My Guest: Are you aware that 87% of all exercisers get injured while exercising?  That alone may scare you from wanting to train clients. Or maybe you believe that you create exercise without risk. My guest Robbie Stahl is also The Fitness Doctor.  When you listen to his confident bio you’ll understand the difference between passion and conviction, going all in on what you do and know and how you help, unapologetically. You’ll hear Robbie’s full bio at the podcast I’ll link to and for our behind the curtain interview with Robbie here, we’ll share Robbie’s story after 20 years of training and extensive research and experimentation he mastered the science of healing and bulletproofing the body through the power of exercise.  One of Robbie’s claim to fame is a 100% success rate for fixing shoulder function in his clients who were told surgery was the only answer. A rumor like that alone is enough to fill your personal training schedule.  But Robbie started like anyone else, without clients, without education or certification. I’ll ask him how he got where he is now.   Questions We Answer in This Episode:   How did injury risk or injury prevention become your focus?  What mistakes did you make?  Who else is a part of your team and operations?  What advice would you give to the inexperienced you?  You run a 5-day fix. What can trainers and health coaches learn from attending?    Connect for the Full Body Fix:  https://www.flippingfifty.com/fullbodyfix Robbie On Social:  Facebook: https://www.facebook.com/groups/fullbodyfixchallenge Facebook: https://www.facebook.com/tfitnessdoctor   Other Episodes You Might Like:  Common Injuries After 40 (and How to Fix Common Injuries):   https://www.flippingfifty.com/how-to-fix-common-injuries/  20 Tips to More Midlife Fitness Clients Post Pandemic | #319: https://www.fitnessmarketingmastery.com/more-midlife-clients/ Resource:  Sunlighten Saunas: https://www.flippingfifty.com/sauna Health &amp; Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard

Injury risk is still a fear for many older adults. They already feel vulnerable, aches and pains due to diet or lifestyle more than aging itself. Have you ever considered injury risk could be your niche?  That there are enough adults who fear injury risk or who’ve been injured that you could develop an entire - profitable and sustainable business - on that very demographic?  About My Guest: Are you aware that 87% of all exercisers get injured while exercising?  That alone may scare you from wanting to train clients. Or maybe you believe that you create exercise without risk. My guest Robbie Stahl is also The Fitness Doctor.  When you listen to his confident bio you’ll understand the difference between passion and conviction, going all in on what you do and know and how you help, unapologetically. You’ll hear Robbie’s full bio at the podcast I’ll link to and for our behind the curtain interview with Robbie here, we’ll share Robbie’s story after 20 years of training and extensive research and experimentation he mastered the science of healing and bulletproofing the body through the power of exercise.  One of Robbie’s claim to fame is a 100% success rate for fixing shoulder function in his clients who were told surgery was the only answer. A rumor like that alone is enough to fill your personal training schedule.  But Robbie started like anyone else, without clients, without education or certification. I’ll ask him how he got where he is now. Questions We Answer in This Episode:  <ul> <li>How did injury risk or injury prevention become your focus? </li> <li>What mistakes did you make? </li> <li>Who else is a part of your team and operations? </li> <li>What advice would you give to the inexperienced you? </li> <li>You run a 5-day fix. What can trainers and health coaches learn from attending?</li> </ul> Connect for the Full Body Fix:  <a href="https://www.flippingfifty.com/fullbodyfix" rel="noopener nofollow" target="_blank">https://www.flippingfifty.com/fullbodyfix</a> Robbie On Social:  Facebook: <a href="https://www.facebook.com/groups/fullbodyfixchallenge" rel="noopener nofollow" target="_blank">https://www.facebook.com/groups/fullbodyfixchallenge</a> Facebook: <a href="https://www.facebook.com/tfitnessdoctor" rel="noopener nofollow" target="_blank">https://www.facebook.com/tfitnessdoctor</a> Other Episodes You Might Like:  Common Injuries After 40 (and How to Fix Common Injuries):   <a href="https://www.flippingfifty.com/how-to-fix-common-injuries/" rel="nofollow" target="_blank">https://www.flippingfifty.com/how-to-fix-common-injuries/</a> 20 Tips to More Midlife Fitness Clients Post Pandemic | #319: <a href="https://www.fitnessmarketingmastery.com/more-midlife-clients/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/more-midlife-clients/</a> Resource:  Sunlighten Saunas: <a href="https://www.flippingfifty.com/sauna" rel="noopener nofollow" target="_blank">https://www.flippingfifty.com/sauna</a> Health &amp; Fitness Business Scorecard: <a href="https://www.fitnessmarketingmastery.com/scorecard" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/scorecard</a>

Building Your Health Business Based on Injury Risk

Are you using lab tests for menopause clients to guide your exercise prescription? I hope so! If you’ve got some confusion, it’s time to get clear.  Listening to this, you very likely are a woman in midlife herself and may also still be new to menopause symptoms, treatment, and lifestyle options, so this episode will serve as an overview.    Lab tests for menopause clients is something we go into more deeply so that you understand what’s out there, why Western labs don’t tell the whole story and the difference between norms and optimal levels are so very different. Our specialists have a better understanding of how to support clients as they work collaboratively with their practitioners about what to ask and why they may want to seek answers to questions tied to their ability to get results from exercise and dietary changes.    More information on the Flipping 50 Menopause Fitness Specialist here.   Let’s explore options, insights, and how the results can help you if clients already have them.    Functional vs Western-Trained Lab Testing (root cause vs illness detection)  What to do with your Western-trained doc  What to do with a functional doc (because you may HAVE to and because only they’ve been trained to interpret) Complete Blood Panel Thyroid  Micronutrients  Cortisol saliva  Stool test  Dutch    Lab Tests Menopause Clients May Want, When &amp; Why :  Complete Blood Panel if not in last year  Inflammatory markers: A1C, CRP Fasting Blood Glucose (still may not be conclusive)  Saliva Cortisol  Micronutrients  Stool Testing  Hormones and…  Thyroid  TPO Antibodies (these can be a clue to Hashimoto’s Thyroiditis) T3 T4 Reverse T3 Not all Functional Docs need or favor Dutch (blood tests can also pinpoint for you) Estrogen (3)  Progesterone  Testosterone  DHEA Resources:  Health &amp; Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard  Menopause Fitness Specialist Program: https://www.fitnessmarketingmastery.com/menopause-fitness-specialist/ My Lab for Self-Directed Labs: YourLabwork.com/flipping-50 Use Code: Flipping50 for $25 off your first order  Other Episodes You Might Like:  Using Lab Tests and Nutrition Coaching to Get Better Outcomes, Legally: https://www.fitnessmarketingmastery.com/using-lab-tests-nutrition-coaching/ 3 Reasons (and fixes) Your Female Fitness Client Isn’t Getting Results:  https://www.fitnessmarketingmastery.com/female-fitness-client/

Are you using lab tests for menopause clients to guide your exercise prescription? I hope so! If you’ve got some confusion, it’s time to get clear. Listening to this, you very likely are a woman in midlife herself and may also still be new to menopause symptoms, treatment, and lifestyle options, so this episode will serve as an overview.  Lab tests for menopause clients is something we go into more deeply so that you understand what’s out there, why Western labs don’t tell the whole story and the difference between norms and optimal levels are so very different. Our specialists have a better understanding of how to support clients as they work collaboratively with their practitioners about what to ask and why they may want to seek answers to questions tied to their ability to get results from exercise and dietary changes.  More information on the Flipping 50 Menopause Fitness Specialist <a href="https://www.fitnessmarketingmastery.com/menopause-fitness-specialist/" rel="noopener nofollow" target="_blank">here. </a> <a href="https://www.fitnessmarketingmastery.com/menopause-fitness-specialist/" rel="noopener nofollow" target="_blank"></a> Let’s explore options, insights, and how the results can help you if clients already have them.  Functional vs Western-Trained Lab Testing (root cause vs illness detection)  What to do with your Western-trained doc  What to do with a functional doc (because you may HAVE to and because only they’ve been trained to interpret) Complete Blood Panel Thyroid  Micronutrients  Cortisol saliva  Stool test  Dutch  Lab Tests Menopause Clients May Want, When &amp; Why :  Complete Blood Panel if not in last year  Inflammatory markers: A1C, CRP Fasting Blood Glucose (still may not be conclusive)  Saliva Cortisol  Micronutrients  Stool Testing  Hormones and…  Thyroid  TPO Antibodies (these can be a clue to Hashimoto’s Thyroiditis) T3 T4 Reverse T3 Not all Functional Docs need or favor Dutch (blood tests can also pinpoint for you) Estrogen (3)  Progesterone  Testosterone  DHEA Resources:  Health &amp; Fitness Business Scorecard: <a href="https://www.fitnessmarketingmastery.com/scorecard" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/scorecard</a> Menopause Fitness Specialist Program: <a href="https://www.fitnessmarketingmastery.com/menopause-fitness-specialist/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/menopause-fitness-specialist/</a> My Lab for Self-Directed Labs: <a href="http://YourLabwork.com/flipping-50" rel="nofollow" target="_blank">YourLabwork.com/flipping-50</a> Use Code: Flipping50 for $25 off your first order  Other Episodes You Might Like:  Using Lab Tests and Nutrition Coaching to Get Better Outcomes, Legally: <a href="https://www.fitnessmarketingmastery.com/using-lab-tests-nutrition-coaching/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/using-lab-tests-nutrition-coaching/</a> 3 Reasons (and fixes) Your Female Fitness Client Isn’t Getting Results: <a href="https://www.fitnessmarketingmastery.com/female-fitness-client/" rel="noopener nofollow" target="_blank"> https://www.fitnessmarketingmastery.com/female-fitness-client/</a>

How Lab Tests for Menopause Clients Can Help You Get Better Client Results

It happens to everyone. Sales stink sometimes. You haven’t gotten traction yet, your message isn’t resonating, or you haven’t found your deep niche. Or you have, and the economy changed, the market made what used to work ineffective (take gym memberships for the biggest example in the history of gyms). But it can also be that you took a risk and tried something and it did not work.   Good for you! Celebrate! Taking a risk is a big deal.    This episode is all about …   How to Pivot When Sales Stink    So let’s just do one thing first, and that talks about when and why it will happen if you’re going to grow and scale a business!    In order to grow you will go backward sometimes. There are so many instances of this.  You’ll hire contractors or employees for the first time and gulp, realize your monthly expenses have gone way up… but your revenue has not gone up immediately. Long-term is that necessary? Yes, it absolutely is!    If you begin selling some products…. A journal, supplements, merchandise of any kind and you have to buy the inventory first, then pay to have it distributed when your customer purchases, there’s a somewhat hefty bill you’re going to have to pay ahead of the actual revenue which ideally includes a profit margin but it’s a one step forward two steps back game for a while.    Let’s dive in … with no special intro… let me ask:    What do you think would motivate someone to take a first step with you?    How well you answer that question will tell me if you can find out something very important: do you know your customer’s motivation?    Notice I didn’t say your motivation level. But instead, something very different, it’s their motive. What moves them to do something different, reach for different content or information?    What was YOUR motive for listening to this episode? What did you hope or think you would get out of it? Did you listen just because it was up next and you listen to them as they come out? Or did you return to this one, skip ahead to this one, or have it pop up when you were searching for answers?    Now, potentially, I know your motive for making a decision at the end of this conversation. Do you understand?    If you want more sales, you may be perfect for the Marketing to Women Copywriting course. Or you may find that you’re here knowing I build my business from 0 to 6-figure months in about 4 years and you want to know more about working with midlife women and getting them results.    Next, What do you do?    How you answer that question may tell us a lot about why sales stink. Is what you say something anyone can say? Is it what a lot of coaches or trainers with the same qualifications as you say?   Then you’re not getting anyone’s interest. And you have to have it.    If no one is really finding you interesting such that they have interest in learning more… a sale isn’t too likely.    Do You Surprise Them?  Michael Bernoff would call this intrigue. Interest of course we discussed. But intrigue is when you go a little further.    Let me give you an analogy. Or two. First, when you want to get media experience and you’re green reaching out to people, fitness pros often reach out with I have this degree, that degree, am an elite so and so… and no one cares.  A producer wants ratings. A producer wants to know you understand that an audience loving your content gets ratings up. When audiences tune in more often due to great content and because you share you’re going to be on, were on - these things matter. It’s not about you talking about “your passion.”    It’s not about a potential podcast guest reaching out to me saying So and So’s book xxx is coming out and they’d love to talk about it on your show.    That’s lovely for them. That’s them winning from exposure on my real estate with my audience. But what’s in it for my audience?    “The mistake people often make is that I do this because I’m passionate about fitness and love to exercise. The truth is, I love seeing clients get results and change their entire lives because of starting with a few simple lifestyle changes we make step-by-step.”    What just happened there?  First of all, if that’s not you, you may not be in the right place. Because I’ve heard thousands of college students, personal trainers, and fitness instructors tell me “this is my passion.” And what they mean is they love working out, looking good, and to some extent showing off. When some trainers are injured or struggling with menopause themselves, they’re no longer as excited about their passion.    It can’t be about you. It can’t be about selling.    It has to be about helping someone get what they want instead of settling for what they have.  (Michael Berhnoff states this too regularly - I have to give due credit)   Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course To summarize:  Do you intrigue? Surprise them? And know exactly what motivates them?    If you don’t, sales will continue to be a struggle and customers who do start may not feel taken care of.  When you turn this around though, you will love what you do, not feel like you’re selling, and bring more clients into your programs.    This may feel like it’s not an immediate fix. It can be. If you change the way you speak and what you say, every meeting, every email you send, and every post… targets and communicates more clearly why you are different and you are the solution to their problem. When you ask… and you listen better… you tap into how your customer is making decisions. If you don’t know that, you can’t get a sale. No matter how much what you have can help someone…you have to know what motivates them to a yes.    Using the right science, the right words about your step-by-step, and how you uniquely approach menopause fitness based on proven methods strengthens your sales so that you can strengthen clients’ health and your business.    Miss our recent open enrollment period? Reach our support team at support@flippingfifty.com    Resources:  Health &amp; Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard  Menopause Fitness Specialist Program: https://www.fitnessmarketingmastery.com/menopause-fitness-specialist/  Sunlighten Saunas: https://www.flippingfifty.com/sauna Other Episodes You Might Like: 6 More Ways to Increase Your Fitness Sales This Season #293: https://www.fitnessmarketingmastery.com/6-more-ways/ 11 More Ways to Boost Personal Training Leads, Sales, and Revenue: https://www.fitnessmarketingmastery.com/11-ways-boost-personal-training-leads-sales-revenue/

It happens to everyone. Sales stink sometimes. You haven’t gotten traction yet, your message isn’t resonating, or you haven’t found your deep niche. Or you have, and the economy changed, the market made what used to work ineffective (take gym memberships for the biggest example in the history of gyms). But it can also be that you took a risk and tried something and it did not work. Good for you! Celebrate! Taking a risk is a big deal.  This episode is all about … How to Pivot When Sales Stink  So let’s just do one thing first, and that talks about when and why it will happen if you’re going to grow and scale a business!  In order to grow you will go backward sometimes. There are so many instances of this.  You’ll hire contractors or employees for the first time and gulp, realize your monthly expenses have gone way up… but your revenue has not gone up immediately. Long-term is that necessary? Yes, it absolutely is!  If you begin selling some products…. A journal, supplements, merchandise of any kind and you have to buy the inventory first, then pay to have it distributed when your customer purchases, there’s a somewhat hefty bill you’re going to have to pay ahead of the actual revenue which ideally includes a profit margin but it’s a one step forward two steps back game for a while.  Let’s dive in … with no special intro… let me ask:  What do you think would motivate someone to take a first step with you?  How well you answer that question will tell me if you can find out something very important: do you know your customer’s motivation?  Notice I didn’t say your motivation level. But instead, something very different, it’s their motive. What moves them to do something different, reach for different content or information?  What was YOUR motive for listening to this episode? What did you hope or think you would get out of it? Did you listen just because it was up next and you listen to them as they come out? Or did you return to this one, skip ahead to this one, or have it pop up when you were searching for answers?  Now, potentially, I know your motive for making a decision at the end of this conversation. Do you understand?  If you want more sales, you may be perfect for the Marketing to Women Copywriting course. Or you may find that you’re here knowing I build my business from 0 to 6-figure months in about 4 years and you want to know more about working with midlife women and getting them results.  Next, What do you do?  How you answer that question may tell us a lot about why sales stink. Is what you say something anyone can say? Is it what a lot of coaches or trainers with the same qualifications as you say?  Then you’re not getting anyone’s interest. And you have to have it.  If no one is really finding you interesting such that they have interest in learning more… a sale isn’t too likely.  Do You Surprise Them?  Michael Bernoff would call this intrigue. Interest of course we discussed. But intrigue is when you go a little further.  Let me give you an analogy. Or two. First, when you want to get media experience and you’re green reaching out to people, fitness pros often reach out with I have this degree, that degree, am an elite so and so… and no one cares.  A producer wants ratings. A producer wants to know you understand that an audience loving your content gets ratings up. When audiences tune in more often due to great content and because you share you’re going to be on, were on - these things matter. It’s not about you talking about “your passion.”  It’s not about a potential podcast guest reaching out to me saying So and So’s book xxx is coming out and they’d love to talk about it on your show.  That’s lovely for them. That’s them winning from exposure on my real estate with my audience. But what’s in it for my audience?  “The mistake people often make is that I do this because I’m passionate about fitness and love to exercise. The truth is, I love seeing clients get results and change their entire lives because of starting with a few simple lifestyle changes we make step-by-step.”  What just happened there?  First of all, if that’s not you, you may not be in the right place. Because I’ve heard thousands of college students, personal trainers, and fitness instructors tell me “this is my passion.” And what they mean is they love working out, looking good, and to some extent showing off. When some trainers are injured or struggling with menopause themselves, they’re no longer as excited about their passion.  It can’t be about you. It can’t be about selling.  It has to be about helping someone get what they want instead of settling for what they have.  (Michael Berhnoff states this too regularly - I have to give due credit)  <a href="https://www.fitnessmarketingmastery.com/copywriting-course" rel="noopener nofollow" target="_blank"></a> Marketing to Women Copywriting Course: <a href="https://www.fitnessmarketingmastery.com/copywriting-course" rel="nofollow" target="_blank">https://www.fitnessmarketingmastery.com/copywriting-course</a> To summarize:  Do you intrigue? Surprise them? And know exactly what motivates them?  If you don’t, sales will continue to be a struggle and customers who do start may not feel taken care of.  When you turn this around though, you will love what you do, not feel like you’re selling, and bring more clients into your programs.  This may feel like it’s not an immediate fix. It can be. If you change the way you speak and what you say, every meeting, every email you send, and every post… targets and communicates more clearly why you are different and you are the solution to their problem. When you ask… and you listen better… you tap into how your customer is making decisions. If you don’t know that, you can’t get a sale. No matter how much what you have can help someone…you have to know what motivates them to a yes.  Using the right science, the right words about your step-by-step, and how you uniquely approach menopause fitness based on proven methods strengthens your sales so that you can strengthen clients’ health and your business.  Miss our recent open enrollment period? Reach our support team at <a href="mailto:support@flippingfifty.com" rel="noopener">support@flippingfifty.com</a> Resources:  Health &amp; Fitness Business Scorecard: <a href="https://www.fitnessmarketingmastery.com/scorecard" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/scorecard</a> Menopause Fitness Specialist Program: <a href="https://www.fitnessmarketingmastery.com/menopause-fitness-specialist/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/menopause-fitness-specialist/</a> Sunlighten Saunas: <a href="https://www.google.com/url?q=https://www.flippingfifty.com/sauna&amp;sa=D&amp;source=calendar&amp;usd=2&amp;usg=AOvVaw0fPGLEeA9tDO3g0c5UhabC" rel="noopener nofollow" target="_blank">https://www.flippingfifty.com/sauna</a> Other Episodes You Might Like: 6 More Ways to Increase Your Fitness Sales This Season #293: <a href="https://www.fitnessmarketingmastery.com/6-more-ways/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/6-more-ways/</a> 11 More Ways to Boost Personal Training Leads, Sales, and Revenue: <a href="https://www.fitnessmarketingmastery.com/11-ways-boost-personal-training-leads-sales-revenue/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/11-ways-boost-personal-training-leads-sales-revenue/</a>

What to Do When Sales Stink and Revenue Tanks

If you’ve attended a fitness conference recently, this may or may not resonate. Online fitness conferences in the past few years have been different. Back in real person, we’re all a bit hungry for the community and excitement that bringing people together offers. But have you experienced this? A drained feeling, a definite adrenal rush potentially, but also a superficial show of persona as opposed to real connections? This may resonate with you if so.    Sometimes you just know that you’ve landed. Whether it’s because you find your people, or you have also found yourself and you’re comfortable in your own skin.    The soul-sucking information pathway that social media has become for me was taking a toll. I was definitely not looking forward to this trip. I could think of a million reasons not to go! We’re launching a new cohort of the Flipping50 Menopause Fitness Specialists and it was the last 4 days we’re open. I had just opened our recent launch of our 12-week consumer course-plus-coaching offer. I had a mastermind meeting to prepare for. And every once in a while, I can take for granted where I’m at and what I’m doing and wonder if I’m offering any new insight in my talk.    Definitely my thoughts before the fitness conference. Of course, in the process of presenting, and answering questions, and having people thank me and ask follow-up questions, I realize that I... I am the biggest benefactor of presenting because in doing so I remind myself that from 0 to 6-figure months is nothing to take for granted. I realize that sharing that story was crucial for me to have the reminder of what I am capable of doing… again.     Time to Attend a Real Fitness Conference I was long overdue to attend a fitness conference that wasn’t full of superficial “awesome” high-fives and selfies and find some source of peace and collective goal-seekers.   Mission accomplished.    I’ve known the hosts of this conference for a decade I guess. I don’t know at all. Cody Sipe was first on my radar I believe as a presenter and award-winning fitness pro with ACE (American Council on Exercise).    He and partner Dan Ritchie formed Functional Aging Institute. They hosted a first event in 2015 and I was invited. It’s a small world, where I’ve met other guests that will be familiar to you if you’ve attended the What, When &amp; Why to Women’s Exercise Summit: https://www.flippingfifty.com/womensexercise Dr. Emily Splichal – who is your go-to for all things feet issues that may limit your clients and for improving balance, stability and continued activity for life.   Bedros Keuilian – who is a renowned fitness marketing mastery expert and who has evolved as so many fitness and health pros do, to mindset and personal growth.  Fitness Marketing Secrets.   Sister team Kymberly Williams-Evans and Alexandra Williams of funandfit.org co-wrote a guest-contribution to You Still Got It, Girl! (published by Healthy Learning in 2015).    Dan and Cody also contributed to the same book’s chapter on strength training. And Dan was a guest speaker on The What, When &amp; Why to Women’s Exercise Summit.   And here’s why.    The Health &amp; Fitness Professional Experience   When you meet good people, hold onto good people. I’ve had many “lunches” with fitness pros over the past few decades. But many of them were networking from the beginning, felt like networking, and I couldn’t wait to recover after.    Others, like lunch I had with Dan a couple years ago, and the lunch I enjoyed with Lindsay Vastola (you may recognize as prior editor of PFP magazine for 10 years) and a few others, this weekend were rich in real connections and laughter.    It’s not fair I suppose to compare pre-pandemic to post but I do believe there’s more to it. It’s also not fair to compare an early career or tendency to wear imposture syndrome, with seasoned career and an attitude of I just don’t care what people think, I’m doing the right thing.   I’ve seen too much about the inside of fitness conferences and about who and how they are chosen to speak, and what they’re reality is behind the scenes. I don’t suggest that we don’t all have things we may regret, but if you knew about industry award-winners, who and how promotions occur, and the very flimsy “influencer” market you are playing in if you decide to post based on what you see others with large audiences post, you’re headed for a reality check faster than you might know.    What glitters, and is botoxed, does not shine so much in real life.    The Reality of Fitness Conferences   I usually go home from fitness conferences exhausted. Not because of living a 1980s or even early 90s fitness conference reality where it was workout session after workout session. But because of the vibe. The junior-high-like cliques, ego-driven exchanges, the near-elevation of presenters to celebrity status that makes it less a learning environment than a day at a fitness bootcamp to see who holds up the longest, has the newest apparel and still parties through the evening.    But this conference was different. Connections were real. Instead of ducking out to my room to recharge I stayed the day watching it all before and between my sessions. Speakers were around and making connections with each other as well as attendees.    A panel of three female fitness leaders I was on had such great synergy not only with each other but with the audience. It was as rich an experience for each of us participating I think as it was for those in the room attending beginning to grow their own businesses. Lindsay, I and Alexis Perkins whom I’d never met had a great time co-hosting the panel.    If you want to see and know what’s possible, consider that Alexis Perkins has founded Chair One Fitness [Link to learn more https://chaironefitness.com/]. She’s 30. She’s got contagious enthusiasm. She’s figured out it’s figuroutable. Don’t look at her and say, I wish I’d started then, look at her and say that it’s possible for any one of us. She’s a young woman of color, serving an older market both in the older adult caregiving arena and in the fitness professionals she trains. What do you need to overcome? Why not you? She’s doing it and she’s a breath of fresh air.     Conference Locations, Sessions &amp; Keynotes The keynotes were not “look at me” but a real connection with audience through personal story and industry facts and overcoming challenges.    Seek out conferences where you not only get knowledge poured into you, but you get filled up like this.    Recently in our customer support I was asked about fitness conferences in Salt Lake City. This comes the same weekend I’m IN SLC for this conference. Does that feel a little too like AI or Alexa listening in? I can’t answer questions like that unfortunately, Google is your best GPS for that.    But if you do have questions about what and where to gain education virtually or in person in a way you not only get knowledge, but gain community, reach out to us. We’ll help and we’ll host. We have educational events for health &amp; fitness coaches in conjunction with our Flipping 50 retreats. So if you’re up for a weekend of hiking to put your fitness to work and your mind at ease and then also fill up your cup with business support, let us know you’re interested.    We’re putting together some challenging destination hiking opportunities as well as other slightly milder but high-volume outdoor adventures combined with Menopause Fitness &amp; Coaching Strategies for you.   Other Episodes You Might Like:  Fitness Marketing Secrets to Recession-Proof with Bedros Keuilian: https://www.fitnessmarketingmastery.com/fitness-marketing-secrets/ Business Partnerships and Collaborations | Amazing Health &amp; Fitness Growth: https://www.fitnessmarketingmastery.com/business-partnerships/ Resources:  Health &amp; Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Sunlighten Saunas: https://www.flippingfifty.com/sauna The Flipping 50 Cafe: https://www.flippingfifty.com/cafe

If you’ve attended a fitness conference recently, this may or may not resonate. Online fitness conferences in the past few years have been different. Back in real person, we’re all a bit hungry for the community and excitement that bringing people together offers. But have you experienced this? A drained feeling, a definite adrenal rush potentially, but also a superficial show of persona as opposed to real connections? This may resonate with you if so.  Sometimes you just know that you’ve landed. Whether it’s because you find your people, or you have also found yourself and you’re comfortable in your own skin.  The soul-sucking information pathway that social media has become for me was taking a toll. I was definitely not looking forward to this trip. I could think of a million reasons not to go! We’re launching a new cohort of the Flipping50 Menopause Fitness Specialists and it was the last 4 days we’re open. I had just opened our recent launch of our 12-week consumer course-plus-coaching offer. I had a mastermind meeting to prepare for. And every once in a while, I can take for granted where I’m at and what I’m doing and wonder if I’m offering any new insight in my talk.  Definitely my thoughts before the fitness conference. Of course, in the process of presenting, and answering questions, and having people thank me and ask follow-up questions, I realize that I... I am the biggest benefactor of presenting because in doing so I remind myself that from 0 to 6-figure months is nothing to take for granted. I realize that sharing that story was crucial for me to have the reminder of what I am capable of doing… again.   Time to Attend a Real Fitness Conference I was long overdue to attend a fitness conference that wasn’t full of superficial “awesome” high-fives and selfies and find some source of peace and collective goal-seekers. Mission accomplished.  I’ve known the hosts of this conference for a decade I guess. I don’t know at all. Cody Sipe was first on my radar I believe as a presenter and award-winning fitness pro with ACE (American Council on Exercise).  He and partner Dan Ritchie formed Functional Aging Institute. They hosted a first event in 2015 and I was invited. It’s a small world, where I’ve met other guests that will be familiar to you if you’ve attended the What, When &amp; Why to Women’s Exercise Summit: <a href="https://www.flippingfifty.com/womensexercise" rel="noopener nofollow" target="_blank">https://www.flippingfifty.com/womensexercise</a> Dr. Emily Splichal – who is your go-to for all things feet issues that may limit your clients and for improving balance, stability and continued activity for life. Bedros Keuilian – who is a renowned fitness marketing mastery expert and who has evolved as so many fitness and health pros do, to mindset and personal growth. <a href="https://www.fitnessmarketingmastery.com/fitness-marketing-secrets/" rel="nofollow" target="_blank"> Fitness Marketing Secrets</a>. Sister team Kymberly Williams-Evans and Alexandra Williams of <a href="funandfit.org" rel="noopener nofollow" target="_blank">funandfit.org</a> co-wrote a guest-contribution to <a href="https://www.flippingfifty.com/store/books-videos/you-still-got-it-girl-the-after-50-fitness-formula-book/" rel="noopener nofollow" target="_blank">You Still Got It, Girl!</a> (published by Healthy Learning in 2015).  Dan and Cody also contributed to the same book’s chapter on strength training. And Dan was a guest speaker on The What, When &amp; Why to Women’s Exercise Summit. And here’s why.  The Health &amp; Fitness Professional Experience When you meet good people, hold onto good people. I’ve had many “lunches” with fitness pros over the past few decades. But many of them were networking from the beginning, felt like networking, and I couldn’t wait to recover after.  Others, like lunch I had with Dan a couple years ago, and the lunch I enjoyed with Lindsay Vastola (you may recognize as prior editor of PFP magazine for 10 years) and a few others, this weekend were rich in real connections and laughter.  It’s not fair I suppose to compare pre-pandemic to post but I do believe there’s more to it. It’s also not fair to compare an early career or tendency to wear imposture syndrome, with seasoned career and an attitude of I just don’t care what people think, I’m doing the right thing. I’ve seen too much about the inside of fitness conferences and about who and how they are chosen to speak, and what they’re reality is behind the scenes. I don’t suggest that we don’t all have things we may regret, but if you knew about industry award-winners, who and how promotions occur, and the very flimsy “influencer” market you are playing in if you decide to post based on what you see others with large audiences post, you’re headed for a reality check faster than you might know.  What glitters, and is botoxed, does not shine so much in real life.  The Reality of Fitness Conferences I usually go home from fitness conferences exhausted. Not because of living a 1980s or even early 90s fitness conference reality where it was workout session after workout session. But because of the vibe. The junior-high-like cliques, ego-driven exchanges, the near-elevation of presenters to celebrity status that makes it less a learning environment than a day at a fitness bootcamp to see who holds up the longest, has the newest apparel and still parties through the evening.  But this conference was different. Connections were real. Instead of ducking out to my room to recharge I stayed the day watching it all before and between my sessions. Speakers were around and making connections with each other as well as attendees.  A panel of three female fitness leaders I was on had such great synergy not only with each other but with the audience. It was as rich an experience for each of us participating I think as it was for those in the room attending beginning to grow their own businesses. Lindsay, I and Alexis Perkins whom I’d never met had a great time co-hosting the panel.  If you want to see and know what’s possible, consider that Alexis Perkins has founded Chair One Fitness [Link to learn more <a href="https://chaironefitness.com/" rel="nofollow" target="_blank">https://chaironefitness.com/</a>]. She’s 30. She’s got contagious enthusiasm. She’s figured out it’s figuroutable. Don’t look at her and say, I wish I’d started then, look at her and say that it’s possible for any one of us. She’s a young woman of color, serving an older market both in the older adult caregiving arena and in the fitness professionals she trains. What do you need to overcome? Why not you? She’s doing it and she’s a breath of fresh air.   Conference Locations, Sessions &amp; Keynotes The keynotes were not “look at me” but a real connection with audience through personal story and industry facts and overcoming challenges.  Seek out conferences where you not only get knowledge poured into you, but you get filled up like this.  Recently in our customer support I was asked about fitness conferences in Salt Lake City. This comes the same weekend I’m IN SLC for this conference. Does that feel a little too like AI or Alexa listening in? I can’t answer questions like that unfortunately, Google is your best GPS for that.  But if you do have questions about what and where to gain education virtually or in person in a way you not only get knowledge, but gain community, reach out to us. We’ll help and we’ll host. We have educational events for health &amp; fitness coaches in conjunction with our Flipping 50 retreats. So if you’re up for a weekend of hiking to put your fitness to work and your mind at ease and then also fill up your cup with business support, let us know you’re interested.  We’re putting together some challenging destination hiking opportunities as well as other slightly milder but high-volume outdoor adventures combined with Menopause Fitness &amp; Coaching Strategies for you. Other Episodes You Might Like:  Fitness Marketing Secrets to Recession-Proof with Bedros Keuilian: <a href="https://www.fitnessmarketingmastery.com/fitness-marketing-secrets/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/fitness-marketing-secrets/</a> Business Partnerships and Collaborations | Amazing Health &amp; Fitness Growth: <a href="https://www.fitnessmarketingmastery.com/business-partnerships/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/business-partnerships/</a> Resources:  Health &amp; Fitness Business Scorecard: <a href="https://www.fitnessmarketingmastery.com/scorecard" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/scorecard</a> Sunlighten Saunas: <a href="https://www.google.com/url?q=https://www.flippingfifty.com/sauna&amp;sa=D&amp;source=calendar&amp;usd=2&amp;usg=AOvVaw0fPGLEeA9tDO3g0c5UhabC" rel="noopener nofollow" target="_blank">https://www.flippingfifty.com/sauna</a> The Flipping 50 Cafe: <a href="https://www.flippingfifty.com/cafe" rel="noopener nofollow" target="_blank">https://www.flippingfifty.com/cafe</a>

What a Fitness Conference Should Be and Often Isn’t

We all come up against this at some point. Then, later, we’ll come up against it again as long as we keep growing. This came up as a question on a female fitness business entrepreneurs panel I was part of at a recent conference. A young woman asked a question but let’s be clear, you could ask the same question in your 50s if you were new to fitness. Let’s say you’re a fitness pro and pitching a group of doctors or businessmen, do you think the same hasn’t happened before to women of any age?    So no matter if you are young or older, or in fact, if this is helpful to a young woman in any industry, feel free to share it. We need to have each other’s backs and the way to do it is by sharing things you’ve already been through.   This too is the value of a coach or a mastermind so you can surround yourself in a safe place with people you can confide in and know they’ve been there or will have something to offer.    In this episode on Being Taken Seriously at Work:    The real truth that may be the reason this bothers you What this is and other ways it shows up How to handle a gap between you and your customer (age, gender, experience level, economic or social circles)  What to do to create authority with rapport     Last Tip on Being Taken Seriously in Your Health &amp; Fitness Coaching Job I’ll leave you with this last thought regarding the feeling that you can’t get someone to take you seriously. Think about the people who don’t are the 20% who really matter that you can gain 80% of your business from or they are the 80% of people who are hard to deal with, hard to serve, the most needy and demanding, but least profitable and not committed to getting your help as much as you are to helping.    Something I wish I knew sooner was that dropping so many of the things that kept me “busy” would have freed me up to work on the things that truly resulted in higher revenue with more ease. I spent a lot of years running from this to that. For too long fitness professionals were led to believe that’s how fitness worked. You should be doing 5 jobs. It was in fact what limited us all. Do we need part-time trainers in the industry? Yes, absolutely. But if a career is your objective, one that creates a sustainable life you love and a revenue that is consistent and either predictable or only limited by your ability to create it, you can’t play the game. A job done in tights, sneakers, or barefoot that changes lives is no less important than one done in a business suit.  It’s just that too many fitness professionals believe that it is and tell you so, even making it sound glamorous because they get a little “hit” of dopamine every time they are wanted and featured as an instructor. Being asked to speak at conferences for free in exchange for the “prestige” and exposure? Really? Women in the fitness industry asking for this of other women (and men) are unrealistic and keeps this industry in the dark ages.    The reality is trainers and instructors can spend as much time traveling between jobs as at jobs, turning the rate of pay into not that much more than minimum wage. The pandemic was a grateful game-changer for many, yet it was right there all along.    As soon as you stop playing someone else’s game, you can start winning at your own. If there’s a problem enough customers have and you solve it, you have a business.    Challenge yourself to look at problems from different angles, to ask and talk it out with someone who has been there. You will grow so much faster and feel so much lighter instead of carrying it around wishing, hoping, and then watching… as someone else does it first.    We don’t see ourselves like others do and an outside voice will accelerate your growth.    How to Take Your Business Seriously to the Next Level    Take this Action: If an intimate group business-building coaching with like-minded women for an influx of paying customers sounds amazing consider this. Whether your dream is to sell high-ticket, high-touch or to sell a low-ticket app to many - if this sounds like a perfect fit for you, just let us know you’re interested. We’re putting together a small group and an intimate opportunity for female fitness &amp; health coaches. Building your business from the first idea to the detailed leadership, products, marketing, sales, and financial blueprint so you AND your business can thrive is not an easy task.    If you want to go fast, go alone; if you want to go far, go together. - African Proverb   I’m kicking off a 6-month training with a weekend adventure near the Grand Canyon. You’ll be a part of a challenging day of hiking, trusting, and getting to know each other in the midst of a weekend of training, business evaluation, and planning. No matter where you are - a dream and idea, or a plateaued business, to a new revenue stream or a complete business remodel you want - let us know. I’ll connect to learn more and find out if this group is right for you and let you know the details. Email support@flippingfifty.com and I’ll reach out to you personally.  Our first cohort will occur fall of 2023. The second in spring 2024 with leadership opportunities for those in the first group.    Other Episodes You Might Like:   Five Fitness Speaking Steps That Makes Free Pay Off: https://www.fitnessmarketingmastery.com/five-fitness-speaking-steps-that-makes-free-pay-off/ Talk to Customers You Want Most | 5-Minute Marketing Tips: https://www.fitnessmarketingmastery.com/talk-to-customers/   Resources:  Sunlighten Saunas: https://www.flippingfifty.com/sauna Health &amp; Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard         Affiliate Program: https://www.flippingfifty.com/affiliate-program-join/

We all come up against this at some point. Then, later, we’ll come up against it again as long as we keep growing. This came up as a question on a female fitness business entrepreneurs panel I was part of at a recent conference. A young woman asked a question but let’s be clear, you could ask the same question in your 50s if you were new to fitness. Let’s say you’re a fitness pro and pitching a group of doctors or businessmen, do you think the same hasn’t happened before to women of any age?  So no matter if you are young or older, or in fact, if this is helpful to a young woman in any industry, feel free to share it. We need to have each other’s backs and the way to do it is by sharing things you’ve already been through. This too is the value of a coach or a mastermind so you can surround yourself in a safe place with people you can confide in and know they’ve been there or will have something to offer.  In this episode on Being Taken Seriously at Work: <ul> <li>The real truth that may be the reason this bothers you</li> <li>What this is and other ways it shows up</li> <li>How to handle a gap between you and your customer (age, gender, experience level, economic or social circles) </li> <li>What to do to create authority with rapport </li> </ul> Last Tip on Being Taken Seriously in Your Health &amp; Fitness Coaching Job I’ll leave you with this last thought regarding the feeling that you can’t get someone to take you seriously. Think about the people who don’t are the 20% who really matter that you can gain 80% of your business from or they are the 80% of people who are hard to deal with, hard to serve, the most needy and demanding, but least profitable and not committed to getting your help as much as you are to helping.  Something I wish I knew sooner was that dropping so many of the things that kept me “busy” would have freed me up to work on the things that truly resulted in higher revenue with more ease. I spent a lot of years running from this to that. For too long fitness professionals were led to believe that’s how fitness worked. You should be doing 5 jobs. It was in fact what limited us all. Do we need part-time trainers in the industry? Yes, absolutely. But if a career is your objective, one that creates a sustainable life you love and a revenue that is consistent and either predictable or only limited by your ability to create it, you can’t play the game. A job done in tights, sneakers, or barefoot that changes lives is no less important than one done in a business suit.  It’s just that too many fitness professionals believe that it is and tell you so, even making it sound glamorous because they get a little “hit” of dopamine every time they are wanted and featured as an instructor. Being asked to speak at conferences for free in exchange for the “prestige” and exposure? Really? Women in the fitness industry asking for this of other women (and men) are unrealistic and keeps this industry in the dark ages.  The reality is trainers and instructors can spend as much time traveling between jobs as at jobs, turning the rate of pay into not that much more than minimum wage. The pandemic was a grateful game-changer for many, yet it was right there all along.  As soon as you stop playing someone else’s game, you can start winning at your own. If there’s a problem enough customers have and you solve it, you have a business.  Challenge yourself to look at problems from different angles, to ask and talk it out with someone who has been there. You will grow so much faster and feel so much lighter instead of carrying it around wishing, hoping, and then watching… as someone else does it first.  We don’t see ourselves like others do and an outside voice will accelerate your growth.  How to Take Your Business Seriously to the Next Level  Take this Action: If an intimate group business-building coaching with like-minded women for an influx of paying customers sounds amazing consider this. Whether your dream is to sell high-ticket, high-touch or to sell a low-ticket app to many - if this sounds like a perfect fit for you, just let us know you’re interested. We’re putting together a small group and an intimate opportunity for female fitness &amp; health coaches. Building your business from the first idea to the detailed leadership, products, marketing, sales, and financial blueprint so you AND your business can thrive is not an easy task.  If you want to go fast, go alone; if you want to go far, go together. - African Proverb I’m kicking off a 6-month training with a weekend adventure near the Grand Canyon. You’ll be a part of a challenging day of hiking, trusting, and getting to know each other in the midst of a weekend of training, business evaluation, and planning. No matter where you are - a dream and idea, or a plateaued business, to a new revenue stream or a complete business remodel you want - let us know. I’ll connect to learn more and find out if this group is right for you and let you know the details. Email <a href="mailto:support@flippingfifty.com" rel="noopener">support@flippingfifty.com</a> and I’ll reach out to you personally.  Our first cohort will occur fall of 2023. The second in spring 2024 with leadership opportunities for those in the first group.  Other Episodes You Might Like:   Five Fitness Speaking Steps That Makes Free Pay Off: <a href="https://www.fitnessmarketingmastery.com/five-fitness-speaking-steps-that-makes-free-pay-off/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/five-fitness-speaking-steps-that-makes-free-pay-off/</a> Talk to Customers You Want Most | 5-Minute Marketing Tips: <a href="https://www.fitnessmarketingmastery.com/talk-to-customers/" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/talk-to-customers/</a> Resources:  Sunlighten Saunas: <a href="https://www.flippingfifty.com/sauna" rel="noopener nofollow" target="_blank">https://www.flippingfifty.com/sauna</a> Health &amp; Fitness Business Scorecard: <a href="https://www.fitnessmarketingmastery.com/scorecard" rel="noopener nofollow" target="_blank">https://www.fitnessmarketingmastery.com/scorecard</a> Affiliate Program: <a href="https://www.flippingfifty.com/affiliate-program-join/" rel="noopener nofollow" target="_blank">https://www.flippingfifty.com/affiliate-program-join/</a>

Working with Clients: When You Think They Don’t Take You Seriously

The Personal Training Fitness Professional's source for marketing, sales, programming and more profitable business with more successful clients.

Such an easy listen. It&#39;s concise and really effective. Always leaves you with an action plan on where to go next.

Straight-forward, helpful, a game changer

Simple steps and good interviews to inspire fitness business

marketing that makes sense

She Means Fitness Business

Women’s Fitness, Health, &amp; Hormones | Training Menopause Are you training women in perimenopause, menopause, or post menopause? Chances are good you are or will. There are 6000 women a day entering menopause. They’re looking for help and they’re educated, interested, and can afford it. To get them is easy. To keep them is the trick. They know if you do or don’t know your hormones and can help by discussing your role with their functional or western trained doctors. This episode explores the tremendous opportunity and the possible ways you’re missing it. In addition to coaching trainers and businesses on how to monetize their social media, I am founder of Flipping 50, where I’ve developed a community of over 150,000 in the past 6 years. Social media works, and women are seeking support online. I’m the creator of the Flipping 50 Specialist, where I share my system with you so you can create a business serving a market that will be a major source of health influencers for decades. Questions I answer in this episode:  What is the difference between hormone balancing exercise and conventional exercise prescription? How is training menopause clients unique? What advantages are there to training menopause clients? How can you set yourself up as the authority in training menopause clients? Do you have questions about training menopause clients?  Check out both my books for resources or reach out for a consultation to learn whether a certification is optimal for you. Connect: Medfitclassroom.org Medfittour.org Pre-Con Tour More information on other course &amp; pre-con contents: https://www.fitnessmarketingmastery.com/pregnancy https://www.fitnessmarketingmastery.com/young-women Thanks for leaving a rating in iTunes! 1 visit Voice for Fitness Professionals in iTunes 2 click listen in iTunes 3 leave a star rating and a comment 4 know how much I appreciate it!

Women’s Fitness, Health, &amp; Hormones | Training Menopause Are you training women in perimenopause, menopause, or post menopause? Chances are good you are or will. There are 6000 women a day entering menopause. They’re looking for help and they’re educated, interested, and can afford it. To get them is easy. To keep them is the trick. They know if you do or don’t know your hormones and can help by discussing your role with their functional or western trained doctors. This episode explores the tremendous opportunity and the possible ways you’re missing it. In addition to coaching trainers and businesses on how to monetize their social media, I am founder of Flipping 50, where I’ve developed a community of over 150,000 in the past 6 years. Social media works, and women are seeking support online. I’m the creator of the <a href="https://www.flippingfifty.com/specialist" rel="nofollow" target="_blank">Flipping 50 Specialist</a>, where I share my system with you so you can create a business serving a market that will be a major source of health influencers for decades. Questions I answer in this episode: <ul> <li>What is the difference between hormone balancing exercise and conventional exercise prescription?</li> <li>How is training menopause clients unique?</li> <li>What advantages are there to training menopause clients?</li> <li>How can you set yourself up as the authority in training menopause clients?</li> <li>Do you have questions about training menopause clients?</li> </ul> Check ou<a href="https://www.amazon.com/Still-After-Fitness-Formula-Women/dp/1606793462" rel="nofollow" target="_blank">t both my books</a> for resources or reach out for a consultation to learn whether a certification is optimal for you. Connect: <a href="http://www.Medfitclassroom.org/course-category/mfef-courses" rel="nofollow" target="_blank">Medfitclassroom.org</a> <a href="https://www.medicalfitnesstour.org/socal/" rel="nofollow" target="_blank">Medfittour.org Pre-Con Tour</a> More information on other course &amp; pre-con contents: <a href="https://www.fitnessmarketingmastery.com/pregnancy" rel="nofollow" target="_blank">https://www.fitnessmarketingmastery.com/pregnancy</a> <a href="https://www.fitnessmarketingmastery.com/young-women" rel="nofollow" target="_blank">https://www.fitnessmarketingmastery.com/young-women</a> Thanks for leaving a rating in iTunes! 1 visit Voice for Fitness Professionals in iTunes 2 click listen in iTunes 3 leave a star rating and a comment 4 know how much I appreciate it!

Women’s Fitness, Health, & Hormones | Training Menopause 

10 Ways to Fill Your Fitness Programs Right Now  Right now as you read this you’re either in the middle of launching a fitness program, or preparing to launch a next one. You either are super confident you’ll fill it and have a wait list or you wish you had that problem!  It’s the cycle of fitness promotions. Here’s the truth about these 10 things that I’m sharing with you right now. Those who do them, most if not all, consistently repeatedly, fill more programs. But I don’t want you to be overwhelmed. So I don’t want you to do them all or even attempt to right now. First, I want you to pick two or three you’re already doing and do them better. More consistently and consciously.  Then, pick another one and do that equally as well. If you hop down to #2 for instance, once you do that – as tedious as it may be if you haven’t done it yet – you will be better prepared next time to tell the people who absolutely want the solution you provide so they can register.  If you do #9 it’s a one time change out when you’re starting a promotion. You do it, everyone on your team who emails does it, and you’re done. You may need to create a graphic and get a change date on the calendar so it’s up to date and you switch back when the promo is over, but it’s not an ongoing task. #1. Email More Than You’re Comfortable. There’s no sense in fearing people will unsubscribe if they weren’t going to be customers anyway. There’s a system you want to use during a promotion that means you’ll email at least 5 times in four days. If you’re not doing that during specials, you’re leaving money on the table. #2. Segment Your Lists. Send the right email to the right people. If you don’t know how to segment lists so you’re emailing the right stuff to the right people get help now. People will either leave those unopened (which will hurt your delivery results anyway) or they will report “spam” if it’s not relevant to the reason they subscribed to you. #3. Announce on Social Media After…. You give, give, give. If you only post announcements of sales and opportunities to buy you won’t have enough of a following to make it matter. So yes, do change your Facebook cover and do live videos. Just be sure you’re giving tips and take aways ALL year and not just selling all the time. Less than 20% of your time on social should be selling. #4. Add Banners on Your Website. Place them on your home page or at least on a special blog post. Don’t keep your promotion a secret.  #5. Create at least one special content. Write a special blog post, create a special podcast, or video (live or recorded). Right now as I record it’s bonus time at Flipping 50 Specialist cert. When you enroll in the Advanced Specialist you get 4 bonuses to boost your hormone balancing fitness business. This ad for the promotion is going right here right now. When I do the audit that’s a part of the bonus for you, I’ll be looking at how you can best adapt these 10 promotional actions. Register for the Flipping 50 Advanced Specialist Right Now to be eligible for 4 Bonuses through Oct 15, 2019. (ends Oct 16, 2019/only Advanced Specialist)  Master Class: How to Make an Offer &amp; personal coaching call (value $150) Master Class: Social Media System &amp; personal coaching call (value $150) Client Attraction Worksheet &amp; personal coaching call (value $150) Plus: opportunity to do 6 mos. Coaching at 3 mos. rate (value $1500)    #6. Gift Some Spots for PR. During a Social Media giveaway or a live streaming video give away a spot in the program you’re promoting. You then have a chance to describe the program and benefits fully. You can use the giveaway to grow your social media following too. After you give, announce the winners on all your platforms and via email so you have another reason to promote the program. #7. Include Nearby Businesses or Affiliates (digital) No one reaches big success alone. Start asking partners whose customers or audience would benefit from your program. #8. Create Swag. T-shirts, water bottles, journals. Everyone loves to get swag for “free” as a part of a program. Start wearing it yourself. Give one to every registrant and tell them if they’re caught wearing them (sending you a selfie) or seen in the club, they’ll be eligible for a prize.  #9. Add Your Program to Your Email Signature. In every communication be sure you’re using that real estate wisely. If you have a customer service or support ticket service you use like Fresh Desk, for instance, make sure you optimize it. Sample:  #10. Answer Questions. Create videos where you answer questions about the program. Discuss the benefits, the logistics, what to expect, what participants need to succeed. Include testimonials. Discuss the format. Close: ask for the sale. Thanks for leaving a rating in iTunes! 1) visit Voice for Fitness Professionals in iTunes 2) click listen in iTunes 3) leave a star rating and a comment 4) know how much I appreciate it!

10 Ways to Fill Your Fitness Programs Right Now  Right now as you read this you’re either in the middle of launching a fitness program, or preparing to launch a next one. You either are super confident you’ll fill it and have a wait list or you wish you had that problem!  It’s the cycle of fitness promotions. Here’s the truth about these 10 things that I’m sharing with you right now. Those who do them, most if not all, consistently repeatedly, fill more programs. But I don’t want you to be overwhelmed. So I don’t want you to do them all or even attempt to right now. First, I want you to pick two or three you’re already doing and do them better. More consistently and consciously.  Then, pick another one and do that equally as well. If you hop down to #2 for instance, once you do that – as tedious as it may be if you haven’t done it yet – you will be better prepared next time to tell the people who absolutely want the solution you provide so they can register.  If you do #9 it’s a one time change out when you’re starting a promotion. You do it, everyone on your team who emails does it, and you’re done. You may need to create a graphic and get a change date on the calendar so it’s up to date and you switch back when the promo is over, but it’s not an ongoing task. #1. Email More Than You’re Comfortable. There’s no sense in fearing people will unsubscribe if they weren’t going to be customers anyway. There’s a system you want to use during a promotion that means you’ll email at least 5 times in four days. If you’re not doing that during specials, you’re leaving money on the table. #2. Segment Your Lists. Send the right email to the right people. If you don’t know how to segment lists so you’re emailing the right stuff to the right people get help now. People will either leave those unopened (which will hurt your delivery results anyway) or they will report “spam” if it’s not relevant to the reason they subscribed to you. #3. Announce on Social Media After…. You give, give, give. If you only post announcements of sales and opportunities to buy you won’t have enough of a following to make it matter. So yes, do change your Facebook cover and do live videos. Just be sure you’re giving tips and take aways ALL year and not just selling all the time. Less than 20% of your time on social should be selling. #4. Add Banners on Your Website. Place them on your home page or at least on a special blog post. Don’t keep your promotion a secret.  #5. Create at least one special content. Write a special blog post, create a special podcast, or video (live or recorded). Right now as I record it’s bonus time at Flipping 50 Specialist cert. When you enroll in the Advanced Specialist you get 4 bonuses to boost your hormone balancing fitness business. This ad for the promotion is going right here right now. When I do the audit that’s a part of the bonus for you, I’ll be looking at how you can best adapt these 10 promotional actions. Register for the <a href="https://www.flippingfifty.com/specialist" rel="nofollow" target="_blank">Flipping 50 Advanced Specialist</a> Right Now to be eligible for 4 Bonuses through Oct 15, 2019. (ends Oct 16, 2019/only Advanced Specialist) <ul> <li>Master Class: How to Make an Offer &amp; personal coaching call (value $150)</li> <li>Master Class: Social Media System &amp; personal coaching call (value $150)</li> <li>Client Attraction Worksheet &amp; personal coaching call (value $150)</li> <li>Plus: opportunity to do 6 mos. Coaching at 3 mos. rate (value $1500)</li> </ul> <a href="https://www.flippingfifty.com/specialist" rel="nofollow" target="_blank"></a> #6. Gift Some Spots for PR. During a Social Media giveaway or a live streaming video give away a spot in the program you’re promoting. You then have a chance to describe the program and benefits fully. You can use the giveaway to grow your social media following too. After you give, announce the winners on all your platforms and via email so you have another reason to promote the program. #7. Include Nearby Businesses or Affiliates (digital) No one reaches big success alone. Start asking partners whose customers or audience would benefit from your program. #8. Create Swag. T-shirts, water bottles, journals. Everyone loves to get swag for “free” as a part of a program. Start wearing it yourself. Give one to every registrant and tell them if they’re caught wearing them (sending you a selfie) or seen in the club, they’ll be eligible for a prize. <a href="https://www.flippingfifty.com/specialist" rel="nofollow" target="_blank"></a> #9. Add Your Program to Your Email Signature. In every communication be sure you’re using that real estate wisely. If you have a customer service or support ticket service you use like Fresh Desk, for instance, make sure you optimize it. Sample: <a href="https://www.flippingfifty.com/specialist" rel="nofollow" target="_blank"></a> #10. Answer Questions. Create videos where you answer questions about the program. Discuss the benefits, the logistics, what to expect, what participants need to succeed. Include testimonials. Discuss the format. Close: ask for the sale. Thanks for leaving a rating in iTunes! 1) visit Voice for Fitness Professionals in iTunes 2) click listen in iTunes 3) leave a star rating and a comment 4) know how much I appreciate it!

10 Ways to Fill Your Fitness Programs Right Now 

Accounting and Bookkeeping don’t come naturally to most fitness professionals. You’ve got so many other hats to wear that it is likely something you only think if you start up and need a loan or investors. If you’re a trainer or coach going solo or online, you may never have needed (or so you thought) additional revenue. Have computer, open for business may have been your motto. (I get that, it was mine too, until I realized all the courses I needed to invest in and the contractors who I needed to build out what I wanted). Taxes are No Joke  If anything is a guarantee in fitness business and life, it’s taxes. Building a sustainable fitness business that’s truly a career not a hobby is not easy. It’s easy to spend hundreds or thousands on tights, music, and equipment and realize you still have no clients. With guaranteed taxes and expenses and no guaranteed revenue you can quickly have a problem.  Want good news? There’s a solution to this. Get savvy on the taxes, accounting and bookkeeping structure that can help you now. You’ll sleep better.  There’s a big difference between someone who offers accounting and bookkeeping services and someone who really cares about your business. A lot of people will just crunch the numbers and tell you how much your taxes are. Someone invested in your success will help you determine whether something is a good or bad decision right now.  Accounting and Bookkeeping Roles Your bookkeeper is going to do monthly P&amp;L balance sheets and any kind of special reporting you need. Your accountant is going to handle big-picture recommendations for your business that include legal changes, legal obligations, vision for the company, corporate tax return and possibly personal tax returns. In most instances accounting and bookkeeping services are provided by two different people. Your accountant and attorney might need to talk about what kind of entity you should be. Is LLC right for you or S-corp, or C-corp, for example? Sometimes your decisions are both legal and financial. Money Mindset If you’re still in the mind-set of “this is how much I make per hour, earned today, this week or month = this is how much I can spend,” you can get in financial trouble quickly. Likewise, credit cards make it easy to overextend yourself with items you really don’t have an ROI on. My guest in this episode answers a few questions - specifically about taxes - for you.  Shannon Weinstein  Shannon is a CPA and fitness professional based in Connecticut. After working in accounting for over ten years she discovered her passion for fitness, she decided to apply her background into her passion. Shannon provides one on one coaching for fitness professionals and business owners, as well as tax and accounting services. She operates most of her business virtually, serving clients all over the country.   Questions we cover in today’s podcast:  Tell me more about how you became interested in the subjects of finance and fitness.   What are the common mistakes you see fitness professionals make when it comes to managing money?  What should our listeners know if they are moving from being employed to becoming self-employed? How much does it cost to hire a bookkeeper or accountant and what are the options?  How can our listeners get in touch with you to find out more about accounting and bookkeeping services?  Connect with Shannon: http://bit.ly/fitnancial https://www.instagram.com/shannonkweinstein/ https://www.facebook.com/fitnancialsolutions/ That bury-your-head-in-the-sand approach really gets worse with time. That desire to just focus on making more money will limit you and the good you can do. With 6000 women a day entering menopause, not finding the trainers who understand hormone balancing exercise, this investment will pay of with a single client. The Flipping 50 Specialist  Enroll now.    You'll learn how to create programs for hormone balance, coach women based on signs of perimenopause, menopause, and post menopause for natural hormone balance with exercise, interpret labs for exercise changes, suggest questions for your clients' practitioner, and market to a distinctly hormone balancing fitness expert for a population that controls wealth.

Accounting and Bookkeeping don’t come naturally to most fitness professionals. You’ve got so many other hats to wear that it is likely something you only think if you start up and need a loan or investors. If you’re a trainer or coach going solo or online, you may never have needed (or so you thought) additional revenue. Have computer, open for business may have been your motto. (I get that, it was mine too, until I realized all the courses I needed to invest in and the contractors who I needed to build out what I wanted). Taxes are No Joke  If anything is a guarantee in fitness business and life, it’s taxes. Building a sustainable fitness business that’s truly a career not a hobby is not easy. It’s easy to spend hundreds or thousands on tights, music, and equipment and realize you still have no clients. With guaranteed taxes and expenses and no guaranteed revenue you can quickly have a problem.  Want good news? There’s a solution to this. Get savvy on the taxes, accounting and bookkeeping structure that can help you now. You’ll sleep better.  There’s a big difference between someone who offers accounting and bookkeeping services and someone who really cares about your business. A lot of people will just crunch the numbers and tell you how much your taxes are. Someone invested in your success will help you determine whether something is a good or bad decision right now.  Accounting and Bookkeeping Roles Your bookkeeper is going to do monthly P&amp;L balance sheets and any kind of special reporting you need. Your accountant is going to handle big-picture recommendations for your business that include legal changes, legal obligations, vision for the company, corporate tax return and possibly personal tax returns. In most instances accounting and bookkeeping services are provided by two different people. Your accountant and attorney might need to talk about what kind of entity you should be. Is LLC right for you or S-corp, or C-corp, for example? Sometimes your decisions are both legal and financial. Money Mindset If you’re still in the mind-set of “this is how much I make per hour, earned today, this week or month = this is how much I can spend,” you can get in financial trouble quickly. Likewise, credit cards make it easy to overextend yourself with items you really don’t have an ROI on. My guest in this episode answers a few questions - specifically about taxes - for you.  Shannon Weinstein  Shannon is a CPA and fitness professional based in Connecticut. After working in accounting for over ten years she discovered her passion for fitness, she decided to apply her background into her passion. Shannon provides one on one coaching for fitness professionals and business owners, as well as tax and accounting services. She operates most of her business virtually, serving clients all over the country.  <a href="https://www.flippingfifty.com/specialist" rel="nofollow" target="_blank"></a> Questions we cover in today’s podcast: <ul> <li>Tell me more about how you became interested in the subjects of finance and fitness.  </li> <li>What are the common mistakes you see fitness professionals make when it comes to managing money? </li> <li>What should our listeners know if they are moving from being employed to becoming self-employed?</li> <li>How much does it cost to hire a bookkeeper or accountant and what are the options? </li> <li>How can our listeners get in touch with you to find out more about accounting and bookkeeping services?</li> </ul> Connect with Shannon: <a href="http://bit.ly/fitnancial" rel="nofollow" target="_blank">http://bit.ly/fitnancial</a> <a href="https://www.instagram.com/shannonkweinstein/" rel="nofollow" target="_blank">https://www.instagram.com/shannonkweinstein/</a> <a href="https://www.facebook.com/fitnancialsolutions/" rel="nofollow" target="_blank">https://www.facebook.com/fitnancialsolutions/</a> That bury-your-head-in-the-sand approach really gets worse with time. That desire to just focus on making more money will limit you and the good you can do. With 6000 women a day entering menopause, not finding the trainers who understand hormone balancing exercise, this investment will pay of with a single client. <a href="https://www.flippingfifty.com/specialist" rel="nofollow" target="_blank">The Flipping 50 Specialist  Enroll now.</a> <a href="https://www.flippingfifty.com/specialist" rel="nofollow" target="_blank"></a>  You'll learn how to create programs for hormone balance, coach women based on signs of perimenopause, menopause, and post menopause for natural hormone balance with exercise, interpret labs for exercise changes, suggest questions for your clients' practitioner, and market to a distinctly hormone balancing fitness expert for a population that controls wealth.

Accounting and Bookkeeping Tips for Fitness & Health Coaches

Is the Fitness Industry Cracking The Obesity Code? The Obesity Code book review is perhaps one of the most important episode we’ve done. At the least it’s a most important topic. We’ve not cracked this code or solved this problem yet. We’re all still unraveling factors that contribute. As fitness professionals we’re key in supporting individuals with obesity. The Book:  The Obesity Code by Dr. Jason Fung, a Canadian doctor expert on intermittent fasting and low carb for treating people with type 2 diabetes. Six parts of the Obesity Code: Part 1 of the Obesity Code, “The Epidemic,” explores the timeline of the obesity epidemic and the contribution of the patient’s family history, and shows how both shed light on the underlying causes. Part 2, “The Calorie Deception,” reviews the current caloric theory in depth, including exercise and overfeeding studies. The shortcomings of the current understanding of obesity are highlighted. Part 3, “A New Model of Obesity,” introduces the hormonal theory of obesity, a robust explanation of obesity as a medical problem. These chapters explain the central role of insulin in regulating body weight and describe the vitally important role of insulin resistance. The Second Half of the Book Part 4, “The Social Phenomenon of Obesity,” considers how hormonal obesity theory explains some of the associations of obesity. Why is obesity associated with poverty? What can we do about childhood obesity? Part 5, “What’s Wrong with Our Diet?,” explores the role of fat, protein and carbohydrates, the three macronutrients, in weight gain. In addition, we examine one of the main culprits in weight gain— fructose— and the effects of artificial sweeteners. Part 6, “The Solution,” provides guidelines for lasting  treatment of obesity by addressing the hormonal imbalance of high blood insulin. Dietary guidelines for reducing insulin levels include reducing added sugar and refined grains, keeping protein consumption moderate, and adding healthy fat and fiber. Added points: Intermittent fasting is an effective way to treat insulin resistance without incurring the negative effects of calorie reduction diets. Stress management and sleep improvement can reduce cortisol levels and control insulin.  Three main topics for discussion of this book:  Proteins – whey/animal/dairy Fructose Carbohydrates + fat (or sweet fat)  Proteins- especially dairy can stimulate insulin significantly Whey protein can raise insulin even higher than whole wheat bread Increasing plant-based proteins can decrease the insulin response But not completely eliminating…because of the satiety solution to weight control Increased insulin promotes weight gain Increased satiety suppresses it (hormones secreted by protein consumption) It’s Not “All Animal Protein is Bad” When you talk only about increased meat consumption you talk about a large number of people reporting… often in a poor economic division of the population you find consumption of poor quality meat to be frequent. So depending on you and your awareness studies may not reflect your personal risk at all. Conflicting Information The insulin spiking effects aside, dairy and meat had differing effects on weight gain though in some studies: Dairy didn’t cause it..in part because it’s hard to over consume cheese or milk or yogurt (according to Fung) and easier to do so with meat. Noteworthy It’s “fattening carbohydrates” consumed with fat = sweet fat in the presence of cortisol that combines with insulin. Vinegar and fiber add protective features. Processed foods period should be avoided. It’s not the calories or even the amount as much as the processing of the foods we eat.  What I liked about the book: Dr Jason Fung is stating the facts. He’s citing the research. He isn’t advocating for one perfect solution. He isn’t beginning with an argument or persuasive speech wanting the reader to buy into his plan. It’s validating some of the news you hear and debunking the simplicity of calories alone without consciously addressing the quality of food. It looks at the relationship between hormones influenced by food and the result of fat storage.  The simple message in the book:  Simply … unprocess your diet. Stop eating out of boxes and plastic wrapped foods. Start eating more vegetables, more plant based protein, more fibrous foods. Use animal protein and fruits more sparingly and get the highest quality of them. Avoid fructose, particularly sweet fat. Manage your stress, and make sleep hygiene a priority for insulin and cortisol control.  Would I recommend it? Yes, not just for every fitness professional, for every student, and every client. This is a great book club read at your gym. If you want to create more community I highly suggest reading it and bringing people together. Do a panel with local university professors, nutritionists, and obesity experts. What’s up next in the book review?  The Trillion Dollar Coach

Is the Fitness Industry Cracking The Obesity Code? The Obesity Code book review is perhaps one of the most important episode we’ve done. At the least it’s a most important topic. We’ve not cracked this code or solved this problem yet. We’re all still unraveling factors that contribute. As fitness professionals we’re key in supporting individuals with obesity. The Book: <a href="https://www.amazon.com/s?k=the+obese+code&amp;gclid=EAIaIQobChMIlt2u2KKv4wIVrfbjBx3vPg5GEAAYASAAEgJ85fD_BwE&amp;hvadid=241582122948&amp;hvdev=c&amp;hvlocphy=9030070&amp;hvnetw=g&amp;hvpos=1t1&amp;hvqmt=e&amp;hvrand=8129986635616237467&amp;hvtargid=kwd-348245079058&amp;hydadcr=15493_10339808&amp;tag=googhydr-20&amp;ref=pd_sl_1x62jhahpx_e" rel="nofollow" target="_blank"> The Obesity Code</a> by Dr. Jason Fung, a Canadian doctor expert on intermittent fasting and low carb for treating people with type 2 diabetes. Six parts of the Obesity Code: Part 1 of the Obesity Code, “The Epidemic,” explores the timeline of the obesity epidemic and the contribution of the patient’s family history, and shows how both shed light on the underlying causes. Part 2, “The Calorie Deception,” reviews the current caloric theory in depth, including exercise and overfeeding studies. The shortcomings of the current understanding of obesity are highlighted. Part 3, “A New Model of Obesity,” introduces the hormonal theory of obesity, a robust explanation of obesity as a medical problem. These chapters explain the central role of insulin in regulating body weight and describe the vitally important role of insulin resistance. The Second Half of the Book Part 4, “The Social Phenomenon of Obesity,” considers how hormonal obesity theory explains some of the associations of obesity. Why is obesity associated with poverty? What can we do about childhood obesity? Part 5, “What’s Wrong with Our Diet?,” explores the role of fat, protein and carbohydrates, the three macronutrients, in weight gain. In addition, we examine one of the main culprits in weight gain— fructose— and the effects of artificial sweeteners. Part 6, “The Solution,” provides guidelines for lasting  treatment of obesity by addressing the hormonal imbalance of high blood insulin. Dietary guidelines for reducing insulin levels include reducing added sugar and refined grains, keeping protein consumption moderate, and adding healthy fat and fiber. Added points: Intermittent fasting is an effective way to treat insulin resistance without incurring the negative effects of calorie reduction diets. Stress management and sleep improvement can reduce cortisol levels and control insulin.  Three main topics for discussion of this book: <ul> <li>Proteins – whey/animal/dairy</li> <li>Fructose</li> <li>Carbohydrates + fat (or sweet fat)</li> </ul> Proteins- especially dairy can stimulate insulin significantly Whey protein can raise insulin even higher than whole wheat bread Increasing plant-based proteins can decrease the insulin response But not completely eliminating…because of the satiety solution to weight control Increased insulin promotes weight gain Increased satiety suppresses it (hormones secreted by protein consumption) It’s Not “All Animal Protein is Bad” When you talk only about increased meat consumption you talk about a large number of people reporting… often in a poor economic division of the population you find consumption of poor quality meat to be frequent. So depending on you and your awareness studies may not reflect your personal risk at all. Conflicting Information The insulin spiking effects aside, dairy and meat had differing effects on weight gain though in some studies: Dairy didn’t cause it..in part because it’s hard to over consume cheese or milk or yogurt (according to Fung) and easier to do so with meat. Noteworthy It’s “fattening carbohydrates” consumed with fat = sweet fat in the presence of cortisol that combines with insulin. Vinegar and fiber add protective features. Processed foods period should be avoided. It’s not the calories or even the amount as much as the processing of the foods we eat.  What I liked about the book: Dr Jason Fung is stating the facts. He’s citing the research. He isn’t advocating for one perfect solution. He isn’t beginning with an argument or persuasive speech wanting the reader to buy into his plan. It’s validating some of the news you hear and debunking the simplicity of calories alone without consciously addressing the quality of food. It looks at the relationship between hormones influenced by food and the result of fat storage. <a href="https://www.flippingfifty.com/specialist" rel="nofollow" target="_blank"></a> The simple message in the book: <ul> <li>Simply … unprocess your diet. Stop eating out of boxes and plastic wrapped foods. Start eating more vegetables, more plant based protein, more fibrous foods.</li> <li>Use animal protein and fruits more sparingly and get the highest quality of them.</li> <li>Avoid fructose, particularly sweet fat.</li> <li>Manage your stress, and make sleep hygiene a priority for insulin and cortisol control.</li> </ul> Would I recommend it? Yes, not just for every fitness professional, for every student, and every client. This is a great book club read at your gym. If you want to create more community I highly suggest reading it and bringing people together. Do a panel with local university professors, nutritionists, and obesity experts. What’s up next in the book review? <a href="https://www.amazon.com/Trillion-Dollar-Coach-Leadership-Handbook/dp/1473675979/ref=sr_1_3?crid=3NKPA7O80OXK4&amp;keywords=trillion+dollar+coach+by+eric+schmidt&amp;qid=1562930855&amp;s=gateway&amp;sprefix=Trillion+%2Caps%2C181&amp;sr=8-3" rel="nofollow" target="_blank"> The Trillion Dollar Coach</a>

Is the Fitness Industry Cracking the Obesity Code?

Tools to Get Clients to Stick With Their Exercise Clients who stick with their exercise get better results. That’s a no-brainer. We’re clearly not doing well getting that to happen. This episode unpacks things you’ll want to consider to change what happens for your clients, especially those new ones. Dropout rates are consistent over the past 30 years. Adherence to physical activity in a way that it positively improves health and fitness has not improved. Let’s set you on a course that helps your clients stick with their exercise – and makes you a rockstar trainer. My Guest: Nathalie Lacombe is mover, shaker, and joie de vivre giver! She blends her 25 years of international fitness experience with her degrees in psychology and exercise science to passionately connect with fitness enthusiasts and professionals.  After a decade as an executive at canfitpro, Canada’s leading fitness education body, she left it all to move closer to family and launch the second half of her career.  As a fitness instructor, personal trainer, international speaker, and Yoga teacher her purpose is to enhance fitness adherence and increase the number of people who find joy in being active. Questions we answer in this episode:  How much do we know about what helps people stick with their exercise program? Why do most people drop out? What can truly make an impact? Since exercise is painful and time consuming for most people, is making it enjoyable possible? How do pleasure and sensuality impact our preferences, choices, and behaviors? Do auditory vs. visual vs. kinesthetic learners enjoy different types of exercise?  How can listeners know which learning style is predominantly theirs?  How can listeners choose physical activity that will help them crave workouts? And therefore help them stick with a program?  Connect: www.nathalielacombe.com She’s on social: Instagram, Twitter, and LinkedIn: NathalieLacombe Facebook Pro Page: NathalieLacombeFitness Thanks for leaving a rating in iTunes! 1 visit  Voice for Fitness Professionals in iTunes 2 click listen in iTunes 3 leave a star rating and a comment 4 know how much I appreciate it! Learn how to attract the MOST lucrative market and KEEP THEM!  Click here to learn more about attracting the #1 most lucrative market now and for decades. 

Tools to Get Clients to Stick With Their Exercise Clients who stick with their exercise get better results. That’s a no-brainer. We’re clearly not doing well getting that to happen. This episode unpacks things you’ll want to consider to change what happens for your clients, especially those new ones. Dropout rates are consistent over the past 30 years. Adherence to physical activity in a way that it positively improves health and fitness has not improved. Let’s set you on a course that helps your clients stick with their exercise – and makes you a rockstar trainer. My Guest: Nathalie Lacombe is mover, shaker, and joie de vivre giver! She blends her 25 years of international fitness experience with her degrees in psychology and exercise science to passionately connect with fitness enthusiasts and professionals.  After a decade as an executive at canfitpro, Canada’s leading fitness education body, she left it all to move closer to family and launch the second half of her career.  As a fitness instructor, personal trainer, international speaker, and Yoga teacher her purpose is to enhance fitness adherence and increase the number of people who find joy in being active. Questions we answer in this episode: <ul> <li>How much do we know about what helps people stick with their exercise program? Why do most people drop out? What can truly make an impact?</li> <li>Since exercise is painful and time consuming for most people, is making it enjoyable possible? How do pleasure and sensuality impact our preferences, choices, and behaviors?</li> <li>Do auditory vs. visual vs. kinesthetic learners enjoy different types of exercise? </li> <li>How can listeners know which learning style is predominantly theirs? </li> <li>How can listeners choose physical activity that will help them crave workouts? And therefore help them stick with a program?</li> </ul> Connect: <a href="http://www.nathalielacombe.com" rel="nofollow" target="_blank">www.nathalielacombe.com</a> She’s on social: Instagram, Twitter, and LinkedIn: NathalieLacombe Facebook Pro Page: NathalieLacombeFitness Thanks for leaving a rating in iTunes! 1 visit <a href="https://podcasts.apple.com/us/podcast/voice-for-fitness-professionals-podcast/id731652575" rel="nofollow" target="_blank"> Voice for Fitness Professionals in iTunes</a> 2 click listen in iTunes 3 leave a star rating and a comment 4 know how much I appreciate it! Learn how to attract the MOST lucrative market and KEEP THEM!  <a href="https://www.fitnessmarketingmastery.com" rel="nofollow" target="_blank">Click here</a> to learn more about attracting the #1 most lucrative market now and for decades.

Tools to Get Clients to Stick With Their Exercise

How to Stop Being So Busy So You Can Be Productive Are you so busy that you can’t take a day off? Yet you’re number one wish is to make more money from personal training? You’re not alone. If you’re a director, manager, or personal trainer, most likely you are doing a lot of things. You wear a lot of hats and you are so busy you may feel like you’re not even loving this career choice any more Training a Niche? This episode is brought to you by the Flipping 50 Specialist. It is the first and only hormone balancing fitness training for personal trainers and health coaches specifically focused on working with women in perimenopause, menopause and perimenopause. As an advanced specialist you get a listing in the trainer directory. The number one question I’m asked after a media appearance or speaking to a women’s group is how do I find trainers who know this. And the back end of your course is all about how to be productive, position, and package services your customers want so you’re less busy and more productive in that marketing time. I’ve got you covered. It’s flippingfifty.com/specialist First 50 for 50% off in 2020. Use certificate50 Getting things done that make you more money from personal training is very different than just being busy. For instance as a personal training director, I was busy doing personal training AND running the program. Until I let go of all but about 10 hours of training a week I wasn't really productive doing the things that grow 2 dozen people's business. Questions I answer (and ask you) in this episode:  Are you busy and is it paying off? Or Are you just overwhelmed?               Busyness is a comfort zone.  Are you putting in time you have to for it to pay off later?               When you first begin podcasting, doing Facebook lives, offering free seminars, or free consultations… you do have to pay your dues for a while. You have to build up an audience.  Are you avoiding the fear and anxiety that sets in when you’re not busy?               For a lot of us, and I was one, being busy prevents us from feeling that the fear that this isn’t working, that we’re not making enough money, and becomes an obstacle for learning what will work. But the danger is that you can convince yourself “I’m working so hard. I’ve tried everything.” But truthfully you’ve tried what’s comfortable and doing more of what’s comfortable – it’s a lot like clients who got to you doing a lot of what isn’t working and ended up injured, exhausted, or at least frustrated. It’s doing the right thing that’s going to get results… not just more of the wrong thing. So you have to really be honest with yourself and look at some concrete evidence that what you’re doing is getting traction. Measure the fans and followers. Measure the email list subscribers. Measure the engagement you’re getting when you discuss certain topics or on specific social media platforms.  Are you measuring and testing your actions so you can become more productive?               That is the key. So if you’re busy writing blogs and your audience isn’t even reading blogs, they prefer to listen to podcasts, you may need to switch gears. Maybe that doesn’t mean you go all in and do a podcast but you do a regular Facebook live show or live stream YouTube (or both simultaneously) if they want to listen (and or watch). And then you have to remember that you do not own those platforms! So download those videos and put them on your website. Connect: Flippingfifty.com/specialist Use certificate50 for 50% off if you're one of the first 50 in 2020! Thanks for leaving a rating in iTunes! 1 visit Voice for Fitness Professionals in iTunes 2 click listen in iTunes 3 leave a star rating and a comment 4 know how much I appreciate it! For support both creating a lucrative niche who is seeking answers and leveraging marketing that works, the Flipping50 Specialist is a perfect match. You'll find it both on Flippingfifty.com and fitnessmarketingmastery.com because some of the absolute best trainers and health coaches are this population of midlife women themselves. Is that you? 

How to Stop Being So Busy So You Can Be Productive Are you so busy that you can’t take a day off? Yet you’re number one wish is to make more money from personal training? You’re not alone. If you’re a director, manager, or personal trainer, most likely you are doing a lot of things. You wear a lot of hats and you are so busy you may feel like you’re not even loving this career choice any more Training a Niche? This episode is brought to you by the Flipping 50 Specialist. It is the first and only hormone balancing fitness training for personal trainers and health coaches specifically focused on working with women in perimenopause, menopause and perimenopause. As an advanced specialist you get a listing in the trainer directory. The number one question I’m asked after a media appearance or speaking to a women’s group is how do I find trainers who know this. And the back end of your course is all about how to be productive, position, and package services your customers want so you’re less busy and more productive in that marketing time. I’ve got you covered. It’s <a href="https://www.flippingfiftycom/specialist" rel="nofollow" target="_blank">flippingfifty.com/specialist</a> First 50 for 50% off in 2020. Use certificate50 Getting things done that make you more money from personal training is very different than just being busy. For instance as a personal training director, I was busy doing personal training AND running the program. Until I let go of all but about 10 hours of training a week I wasn't really productive doing the things that grow 2 dozen people's business. Questions I answer (and ask you) in this episode: <ul> <li>Are you busy and is it paying off? Or Are you just overwhelmed?</li> </ul>             Busyness is a comfort zone. <ul> <li>Are you putting in time you have to for it to pay off later?</li> </ul>             When you first begin podcasting, doing Facebook lives, offering free seminars, or free consultations… you do have to pay your dues for a while. You have to build up an audience. <ul> <li>Are you avoiding the fear and anxiety that sets in when you’re not busy?</li> </ul>             For a lot of us, and I was one, being busy prevents us from feeling that the fear that this isn’t working, that we’re not making enough money, and becomes an obstacle for learning what will work. But the danger is that you can convince yourself “I’m working so hard. I’ve tried everything.” But truthfully you’ve tried what’s comfortable and doing more of what’s comfortable – it’s a lot like clients who got to you doing a lot of what isn’t working and ended up injured, exhausted, or at least frustrated. It’s doing the right thing that’s going to get results… not just more of the wrong thing. So you have to really be honest with yourself and look at some concrete evidence that what you’re doing is getting traction. Measure the fans and followers. Measure the email list subscribers. Measure the engagement you’re getting when you discuss certain topics or on specific social media platforms. <ul> <li>Are you measuring and testing your actions so you can become more productive?</li> </ul>             That is the key. So if you’re busy writing blogs and your audience isn’t even reading blogs, they prefer to listen to podcasts, you may need to switch gears. Maybe that doesn’t mean you go all in and do a podcast but you do a regular Facebook live show or live stream YouTube (or both simultaneously) if they want to listen (and or watch). And then you have to remember that you do not own those platforms! So download those videos and put them on your website. Connect: <a href="http://Flippingfifty.com/specialist" rel="nofollow" target="_blank">Flippingfifty.com/specialist</a> Use certificate50 for 50% off if you're one of the first 50 in 2020! Thanks for leaving a rating in iTunes! 1 visit Voice for Fitness Professionals in iTunes 2 click listen in iTunes 3 leave a star rating and a comment 4 know how much I appreciate it! For support both creating a lucrative niche who is seeking answers and leveraging marketing that works, the <a href="https://www.flippingfifty.com/specialist" rel="nofollow" target="_blank">Flipping50 Specialist</a> is a perfect match. You'll find it both on <a href="http://Flippingfifty.com" rel="nofollow" target="_blank">Flippingfifty.com</a> and <a href="http://fitnessmarketingmastery.com" rel="nofollow" target="_blank">fitnessmarketingmastery.com</a> because some of the absolute best trainers and health coaches are this population of midlife women themselves. Is that you?

How to Stop Being So Busy So You Can Be Productive

SEO for Fitness: Can Customers Find You? SEO is not a sexy topic compared to fat burning, health coaching, and suspension training. Without it though you will be missed by those customers who want your services. Why waste time thinking about your logo, colors, and the words on your pages if you don’t optimize your “findability” factor. This episode is all about how to make you the one they find when they’re looking for answers. And they are looking. There’s proof everywhere that SEO can be powerful if it’s done right. There’s good news in this episode. You’ll like the path to better SEO for fitness businesses. My guest is Alec Gorjestani, an engineer who has been writing all kinds of software for 16 years. From automated vehicles to mobile to web software, he likes to build things. His wife is a Zumba instructor so he’s got an inside glimpse at what fitness pros do like to focus on. Alec runs a business and understands the unfun tasks that are required to run a business and help people find wellness options they’re looking for. He’s committed to helping you do just that. We dive into what Fitness Pros Need to Know About SEO.  Questions we cover in this episode: Is S.E.O. dead? What is it? How can you organically increase SEO? How are many websites overlooking simple things they can do to support SEO? What are the next level steps in SEO for fitness businesses? What questions should a business owner be asking developers or tech staff? (that they don't know to ask) – Alec gave three tips! Don’t miss those! Where should you be looking to know how well you're doing with SEO for fitness? Google Search Console How long does it take, given the SEO for fitness tips are implemented, to see a boost in SEO?    Connect with Alec: Offeringtree.com/debra

SEO for Fitness: Can Customers Find You? SEO is not a sexy topic compared to fat burning, health coaching, and suspension training. Without it though you will be missed by those customers who want your services. Why waste time thinking about your logo, colors, and the words on your pages if you don’t optimize your “findability” factor. This episode is all about how to make you the one they find when they’re looking for answers. And they are looking. There’s proof everywhere that SEO can be powerful if it’s done right. There’s good news in this episode. You’ll like the path to better SEO for fitness businesses. My guest is Alec Gorjestani, an engineer who has been writing all kinds of software for 16 years. From automated vehicles to mobile to web software, he likes to build things. His wife is a Zumba instructor so he’s got an inside glimpse at what fitness pros do like to focus on. Alec runs a business and understands the unfun tasks that are required to run a business and help people find wellness options they’re looking for. He’s committed to helping you do just that. We dive into what Fitness Pros Need to Know About SEO.  Questions we cover in this episode: Is S.E.O. dead? What is it? How can you organically increase SEO? How are many websites overlooking simple things they can do to support SEO? What are the next level steps in SEO for fitness businesses? What questions should a business owner be asking developers or tech staff? (that they don't know to ask) – Alec gave three tips! Don’t miss those! Where should you be looking to know how well you're doing with SEO for fitness? Google Search Console How long does it take, given the SEO for fitness tips are implemented, to see a boost in SEO?  Connect with Alec: <a href="http://Offeringtree.com/debra" rel="nofollow" target="_blank">Offeringtree.com/debra</a>

SEO for Fitness Businesses | What You Need to Know

 8 Tricks to Get Your Clients Through the Holidays Without Gaining Weight If they fall off your reputation may not. People expect it. But if they win - and even lose weight- your reputation soars. Here's how.  1) Increase their sessions per week              As busy as they are if you can do 30-minute sessions with them, getting them in more frequently for short sessions may benefit them most. It’s the success-breeds-success formula. If they’ve got a session with you later in the day they’re going to do well earlier that day. If they have a session with you early they’re going to have better choices the rest of the day. 2) Add a coaching call component to in person sessions              Whether it’s those same more frequent short sessions in person or it’s this added coaching call, skype, or Facetime with you, checking in regularly is what made Weight Watcher’s famous. Even when people didn’t lose the weight or gained it all back WW got them back because accountability is the #1 thing people say they need and value. So give them what they want. 3) Add an incentive              Make it monetary, or status, or complimentary services. Let them choose. But if someone meets with you 4 more times during the holidays and you reward them with fifty dollars cash for not gaining weight… you still win and so do they. 4) Add a daily text Make it personal. Sure you can create a group and send a mass text message. If you’re seeing a large number of people get a professional service and set this up like a real business. Don’t copy everyone in a group so they can see they’re just one of many. If you have 10-20 clients take the time to do this for each. What does it take? Copy and paste your email from your note and address it uniquely to individuals. Drop in one relevant and easy tip to make it a “healthy day.”  5) Send a daily Personal Video              You can do this easily and professionally and track the opens with a service like Bombbomb that I love. But you can skip the $500 annual fee and just record and send from your phone. Just a message with your smile and warm voice is enough. Or demonstrate a stress-busting stretch or core exercise. 6) Share a healthy recipe for the hors d’oeuvres they’ll have otherwise              In your text message, email between sessions, or video share this and the place they can print or download. 7) Start a private Facebook group (pop up)   Link it to an email list (you can capture their email with certain plugins on Facebook and you just ask for the email as a part of the questions to join the group). 8) Have a weigh in now and the first week of January              Have everyone interested pay $10 to join the one-horse-open weigh and if they gain weight, they forfeit their $10. If they maintain they’re still in. If they lose, they get a “chance” for every pound the lost. Hold a drawing for the winners of the $ prize as well as some extra gifts so there are plenty of winners. Give away a group program, towel service for a month, a VIP locker for a month, or something else of value (that ideally isn’t a time investment for you). Thanks for leaving a rating in iTunes! 1 visit Voice for Fitness Professionals in iTunes 2 click listen in iTunes 3 leave a star rating and a comment 4 know how much I appreciate it!

8 Tricks to Get Your Clients Through the Holidays Without Gaining Weight If they fall off your reputation may not. People expect it. But if they win - and even lose weight- your reputation soars. Here's how.  1) Increase their sessions per week             As busy as they are if you can do 30-minute sessions with them, getting them in more frequently for short sessions may benefit them most. It’s the success-breeds-success formula. If they’ve got a session with you later in the day they’re going to do well earlier that day. If they have a session with you early they’re going to have better choices the rest of the day. 2) Add a coaching call component to in person sessions             Whether it’s those same more frequent short sessions in person or it’s this added coaching call, skype, or Facetime with you, checking in regularly is what made Weight Watcher’s famous. Even when people didn’t lose the weight or gained it all back WW got them back because accountability is the #1 thing people say they need and value. So give them what they want. 3) Add an incentive             Make it monetary, or status, or complimentary services. Let them choose. But if someone meets with you 4 more times during the holidays and you reward them with fifty dollars cash for not gaining weight… you still win and so do they. 4) Add a daily text Make it personal. Sure you can create a group and send a mass text message. If you’re seeing a large number of people get a professional service and set this up like a real business. Don’t copy everyone in a group so they can see they’re just one of many. If you have 10-20 clients take the time to do this for each. What does it take? Copy and paste your email from your note and address it uniquely to individuals. Drop in one relevant and easy tip to make it a “healthy day.” <a href="https://www.flippingfifty.com/specialist" rel="nofollow" target="_blank"></a> 5) Send a daily Personal Video             You can do this easily and professionally and track the opens with a service like Bombbomb that I love. But you can skip the $500 annual fee and just record and send from your phone. Just a message with your smile and warm voice is enough. Or demonstrate a stress-busting stretch or core exercise. 6) Share a healthy recipe for the hors d’oeuvres they’ll have otherwise             In your text message, email between sessions, or video share this and the place they can print or download. 7) Start a private Facebook group (pop up)   Link it to an email list (you can capture their email with certain plugins on Facebook and you just ask for the email as a part of the questions to join the group). 8) Have a weigh in now and the first week of January             Have everyone interested pay $10 to join the one-horse-open weigh and if they gain weight, they forfeit their $10. If they maintain they’re still in. If they lose, they get a “chance” for every pound the lost. Hold a drawing for the winners of the $ prize as well as some extra gifts so there are plenty of winners. Give away a group program, towel service for a month, a VIP locker for a month, or something else of value (that ideally isn’t a time investment for you). Thanks for leaving a rating in iTunes! 1 visit Voice for Fitness Professionals in iTunes 2 click listen in iTunes 3 leave a star rating and a comment 4 know how much I appreciate it!

8 Tricks to Get Your Clients Through the Holidays Without Gaining Weight

3 Steps to Productivity for Personal Trainers in Times of Uncertainty I’m tackling the topic of productivity for personal trainers in this episode. The uncertainty can be stifling. You can easily lose a day by not giving yourself every opportunity to take control. One look at the news or social media can rob you of a productive day you feel good about. You may be wondering, productivity for personal trainers? Are you kidding?? I have no clients, no gym to train in, and no income. I get it. We’re all nervous. We’re not all ready for weeks or months without what was our income. What do we do? I’ve got three steps that are a must.  Create a Routine  Write it out – an hourly schedule will not just give you more productivity it will improve your health Include everything – when you wake, eat, exercise, shower, work, take care of your kids/pets, look at the news, connect with your colleagues/friends/family/clients, food prep, get fresh air, sleep Stick to it – like you’re still working and getting paid for it     Choose 3 Tasks to focus on  The same project finished is much more valuable than three projects half done. You can create something that you can monetize in three days or you can work on three things in three days that you still can’t do anything with. You can get a better idea of something you can work on now that will help you in the near future by completing step #3 – so come back to this when you have done ALL the homework there     Identify the Answer You Are  Who do you want to serve What is the #1 problem they need help with now What is your skill set What skills do you still need (do this last: focus on the what, without worrying about the how)    The biggest action you can take is work on your mindset. Do that throughout. Start first thing in the morning and finish last thing before your close your eyes. Mindset Shift If you’ve got limiting beliefs you’ve got to remember that you may be going down road that isn’t there. You’ve just imagined it. If you’re not careful with mindset, none of this productivity for personal trainers tip sheet is going to help you. You will create your reality based on the thoughts that you have. You’ve got to lose these:  Not everyone is not spending money. Not everyone is stopping services and subscriptions.  That may be your limited thinking. In fact, the value of health, wellness, and fitness are higher at this moment. The value of community and connection are higher. Many people are more acutely aware of their health than ever. This will forever change the way people think about fitness and health. It will forever change the way they value their gyms or that they realize online fitness is convenient and just as valuable. Some people are investing in home exercise equipment. They’ve got a home gym and they need help optimizing it. They know what they’ve always done but they don’t know how to optimize it for immunity. Digitally Thoughtful You’re watching fitness professionals try to take their business online quickly. Maybe that’s you. You’re seeing to many randomly throw workouts up online (literally vomit, in my opinion).  There’s no custom-designed, personal, training. It’s a trainer personality-based random exercise. Facebook right now has become a YouTube. There’s no progression, there’s no assessing where a client is, or focus on one “avatar.” (define your customer: it’s not everybody, or all women, or people with special conditions: get specific) There is evidence trainers are panicking and reverting to what they know best. They’ve gone into exercise mode. Let me do a workout with them. Let me show them how good they can look. Yet, trainers are not really there. Those who show up, who are with their clients and customers and help by listening by creating a sense of community will win. The regular and consistent, and right now frequent sense of stability that you bring to people is important right now. Be with them. You’ve been a staple in their lives through divorce, through children’s milestones, through family tragedy and celebrations. Be with them now. Yes, stay in your lane AND add value. Provide resources. If you understand parasympathetic stimulation, talk about it. If you understand gut health and the relationship to immunity, talk about it. If you don’t, talk about the resources you’re using to learn more and that you’ll be sharing and ask them to share. There is always something to say. It is not about what core exercise to do or how to throw a kettle bell around. Not right now. This is the time to tap into your own life. What have you loved and hated about it? What have you wished was different? How did you want it different? You have the opportunity right now to create it. Rather than wish it all back where it was a couple weeks ago, will a new opportunity into reality. You’ll be doing something right now. You’ll be thinking something right now. You’ll experience time passing right now. Will you be smarter, more prepared, have a changed business that you’re excited about when this is passed? Trainers who pivot, collaborate, connect, and communicate well during this will be the trainers who thrive, potentially during this and, after this. You can start that right now. Now is not time to pull back. Now is time to lead. Leaders lead.

3 Steps to Productivity for Personal Trainers in Times of Uncertainty I’m tackling the topic of productivity for personal trainers in this episode. The uncertainty can be stifling. You can easily lose a day by not giving yourself every opportunity to take control. One look at the news or social media can rob you of a productive day you feel good about. You may be wondering, productivity for personal trainers? Are you kidding?? I have no clients, no gym to train in, and no income. I get it. We’re all nervous. We’re not all ready for weeks or months without what was our income. What do we do? I’ve got three steps that are a must. <ol> <li>Create a Routine <ol> <li>Write it out – an hourly schedule will not just give you more productivity it will improve your health</li> <li>Include everything – when you wake, eat, exercise, shower, work, take care of your kids/pets, look at the news, connect with your colleagues/friends/family/clients, food prep, get fresh air, sleep</li> <li>Stick to it – like you’re still working and getting paid for it</li> </ol> </li> </ol> <ol> <li>Choose 3 Tasks to focus on <ol> <li>The same project finished is much more valuable than three projects half done. You can create something that you can monetize in three days or you can work on three things in three days that you still can’t do anything with.</li> <li>You can get a better idea of something you can work on now that will help you in the near future by completing step #3 – so come back to this when you have done ALL the homework there</li> </ol> </li> </ol> <ol> <li>Identify the Answer You Are <ol> <li>Who do you want to serve</li> <li>What is the #1 problem they need help with now</li> <li>What is your skill set</li> <li>What skills do you still need (do this last: focus on the what, without worrying about the how)</li> </ol> </li> </ol> The biggest action you can take is work on your mindset. Do that throughout. Start first thing in the morning and finish last thing before your close your eyes. Mindset Shift If you’ve got limiting beliefs you’ve got to remember that you may be going down road that isn’t there. You’ve just imagined it. If you’re not careful with mindset, none of this productivity for personal trainers tip sheet is going to help you. You will create your reality based on the thoughts that you have. You’ve got to lose these: <ul> <li>Not everyone is not spending money.</li> <li>Not everyone is stopping services and subscriptions.</li> </ul> That may be your limited thinking. In fact, the value of health, wellness, and fitness are higher at this moment. The value of community and connection are higher. Many people are more acutely aware of their health than ever. This will forever change the way people think about fitness and health. It will forever change the way they value their gyms or that they realize online fitness is convenient and just as valuable. Some people are investing in home exercise equipment. They’ve got a home gym and they need help optimizing it. They know what they’ve always done but they don’t know how to optimize it for immunity. Digitally Thoughtful You’re watching fitness professionals try to take their business online quickly. Maybe that’s you. You’re seeing to many randomly throw workouts up online (literally vomit, in my opinion).  There’s no custom-designed, personal, training. It’s a trainer personality-based random exercise. Facebook right now has become a YouTube. There’s no progression, there’s no assessing where a client is, or focus on one “avatar.” (define your customer: it’s not everybody, or all women, or people with special conditions: get specific) There is evidence trainers are panicking and reverting to what they know best. They’ve gone into exercise mode. Let me do a workout with them. Let me show them how good they can look. Yet, trainers are not really there. Those who show up, who are with their clients and customers and help by listening by creating a sense of community will win. The regular and consistent, and right now frequent sense of stability that you bring to people is important right now. Be with them. You’ve been a staple in their lives through divorce, through children’s milestones, through family tragedy and celebrations. Be with them now. Yes, stay in your lane AND add value. Provide resources. If you understand parasympathetic stimulation, talk about it. If you understand gut health and the relationship to immunity, talk about it. If you don’t, talk about the resources you’re using to learn more and that you’ll be sharing and ask them to share. There is always something to say. It is not about what core exercise to do or how to throw a kettle bell around. Not right now. This is the time to tap into your own life. What have you loved and hated about it? What have you wished was different? How did you want it different? You have the opportunity right now to create it. Rather than wish it all back where it was a couple weeks ago, will a new opportunity into reality. You’ll be doing something right now. You’ll be thinking something right now. You’ll experience time passing right now. Will you be smarter, more prepared, have a changed business that you’re excited about when this is passed? Trainers who pivot, collaborate, connect, and communicate well during this will be the trainers who thrive, potentially during this and, after this. You can start that right now. Now is not time to pull back. Now is time to lead. Leaders lead.

3 Steps to Productivity for Personal Trainers in Times of Uncertainty

What are experienced fitness professionals doing to help clients and customers and their own coping with COVID19? Alex has been in the human performance industry for over two and a half decades. She is the founder of Vitalé Studio, a holistic lifestyle coaching model where she guides clients  how to amplify their healthy, become fully engaged with life and define their  practices of happiness. Alex passion is to help people at the work force to sustain high performance while maintaining vibrant health, energy and happiness.  Alex has been coaching high performance for almost 25 years. Her clients include entrepreneurs and team/business leaders who want to increase mental, emotional and physical fitness in order to cope with the great challenges that leading a work force can bring.  Alex’s philosophy is that by creating habits to restore and recover the body/mind, anyone can perform at their highest levels with a healthy lifestyle. She shares sound and simple psychological and physiological tools that take people from surviving in stress to thriving in stress.  How can you connect and get in front of customers and clients? What are hearing is hardest for people right now and what they need. What's working for you to connect with people and support them? Can you connect via Skype, Facetime and or zoom calls (Zoom is waiving fees I believe for new users right now during this to make it easier on businesses that otherwise see clients/patients live).  Could you be doing news broadcasts and being helpful solutions for media that share real, and valuable vs inflammatory negative information? Could you be creating YouTube or membership site videos giving access to the public not just members for now? Are you going live on Facebook regularly? Are you choosing times when people might be most likely to be on - and feeling isolated or alone? What other ideas do you have? What are you doing right now to take care of yourself to show up for your clients and customers? How can listeners connect with you and follow you further even watch over your shoulder on Facebook? https://www.Vitalestudio.com https://www.facebook.com/alexgil https://facebook.com/masteryourenergy

What are experienced fitness professionals doing to help clients and customers and their own coping with COVID19? Alex has been in the human performance industry for over two and a half decades. She is the founder of Vitalé Studio, a holistic lifestyle coaching model where she guides clients  how to amplify their healthy, become fully engaged with life and define their  practices of happiness. Alex passion is to help people at the work force to sustain high performance while maintaining vibrant health, energy and happiness.  Alex has been coaching high performance for almost 25 years. Her clients include entrepreneurs and team/business leaders who want to increase mental, emotional and physical fitness in order to cope with the great challenges that leading a work force can bring.  Alex’s philosophy is that by creating habits to restore and recover the body/mind, anyone can perform at their highest levels with a healthy lifestyle. She shares sound and simple psychological and physiological tools that take people from surviving in stress to thriving in stress.  How can you connect and get in front of customers and clients? What are hearing is hardest for people right now and what they need. What's working for you to connect with people and support them? Can you connect via Skype, Facetime and or zoom calls (Zoom is waiving fees I believe for new users right now during this to make it easier on businesses that otherwise see clients/patients live).  Could you be doing news broadcasts and being helpful solutions for media that share real, and valuable vs inflammatory negative information? Could you be creating YouTube or membership site videos giving access to the public not just members for now? Are you going live on Facebook regularly? Are you choosing times when people might be most likely to be on - and feeling isolated or alone? What other ideas do you have? What are you doing right now to take care of yourself to show up for your clients and customers? How can listeners connect with you and follow you further even watch over your shoulder on Facebook? <a href="https://www.vitalestudio.com/" rel="nofollow" target="_blank">https://www.Vitalestudio.com</a> <a href="https://www.facebook.com/alexgil" rel="nofollow" target="_blank">https://www.facebook.com/alexgil</a> <a href="https://facebook.com/masteryourenergy" rel="nofollow" target="_blank">https://facebook.com/masteryourenergy</a>

Coping with COVID19 Fitness Business Changes

How to Write Your Best Fitness Blogs Faster How would you like your best fitness blogs for the next 6 months done? Most fitness pros agree they don’t have time to create content. They also say, they can’t have just anyone create blogs for them, because no one knows your customers like they do. I would agree with that 110%. But let’s be serious. A great blog post – even if you like to write and enjoy it – could easily take 4 hours. Right? Between research, citations, outline, developing thoughts, editing, and adding images, there’s a lot. That’s before key word research, crafting a killer title, and creating a pretty link plus creating social media pieces to promote it. Okay, you get the idea. Getting to your best fitness blogs faster is almost an impossible promise. Or is it? I’m going to tackle that in the next few minutes. Get the Cheatsheet by visiting the show notes at fitnessmarketingmastery.com/best-blogs By the way, there are two essentially, cheat sheets that go with this episode. The 5 Minute Blog Formula and the one other… I’ll unveil in just a minute that you’re going to want to listen and fill out after you’ve listened. I know that everything is electronic today but if you’re really trying to connect with your customer, putting a pen on paper and writing is the best way to do it. So go old school and print those out. Okay, so there you have it, you’re going to want to go get the cheat sheet I’ve given you for this episode. Then you’ll want the 5-Minute Blog Formula is you don’t already have it.  Before Your Best Fitness Blogs There’s even more to it though. You want your promotions calendar done so you know what you should be talking about. That will ensure you’re seeding the desire for your programs. I’m going to operate on the belief you have your monthly promotions done for this post’s sake. You know what programs are launching every month all year. I’m imagining that right now you know for the next six months what programs you’re going to be starting. The 4-8 weeks prior to a program start is your launch period. Psst! If you don’t know what you’re promoting each month, stop. Do it first. If you need help doing that, I can help.  Effective Launches Feature Your Best Fitness Blogs During that launch period you would be using blogs specifically tied to the problem your program solves. It’s how your best students and clients will find you. They’re already looking for answers. You want to have content they love/are grateful for just prior to opening your cart for registration. If your programs are always available to purchase, inevitably you still have times when you offer a special or you have a theme to the training. [Don’t get lost in language of “open cart.” If that’s a new term we can talk about it.] [FLIP: rethink having your services always available. There are a lot of good reasons why you want to limit availability. I won’t go into that now but if you want to talk about how to do this and explore coaching on restructuring your offers to make them more effective, set up a consult to decide the best way I can help.]  Be Afraid of General Information Think about the way you search for information. You get very specific so you get the right answer from Google. Your customer does too. You may think that if you talk to one customer you’ll alienate the rest. More accurately, if you speak to “everyone” you will alienate everyone.  If you go pick out a book at Amazon for instance, do you just type in “books”? Of course you don’t. You either have a specific title or author you’re looking for or a specific topic, right? No one searches for “fitness.” You would search for “exercise after 50” or “exercise for weight loss,” or “time-effective workouts.” Would those potentially apply to a lot of people? Yes. So you want to go deeper. What a 65-year old woman should do in a 15-20 minute workout is going to be different than what a 25-year old male should do. Whether a 65-year old woman’s goal is to move without arthritis pain or her goal is a better 10k time she’ll be drawn to a different post and program, right? So specific is VERY important for your success.  The more information is easily available to consumers the more you should be the one they find when they are searching for how to lose weight after their third baby or how to boost testosterone for a better libido after 50. That’s what they’re looking for (and can find) online.  Thanks for leaving a rating in iTunes!  Visit Voice for Fitness Professionals in iTunes Click listen in iTunes Leave a star rating and a comment Know how much I appreciate it!  

How to Write Your Best Fitness Blogs Faster How would you like your best fitness blogs for the next 6 months done? Most fitness pros agree they don’t have time to create content. They also say, they can’t have just anyone create blogs for them, because no one knows your customers like they do. I would agree with that 110%. But let’s be serious. A great blog post – even if you like to write and enjoy it – could easily take 4 hours. Right? Between research, citations, outline, developing thoughts, editing, and adding images, there’s a lot. That’s before key word research, crafting a killer title, and creating a pretty link plus creating social media pieces to promote it. Okay, you get the idea. Getting to your best fitness blogs faster is almost an impossible promise. Or is it? I’m going to tackle that in the next few minutes. Get the Cheatsheet by visiting the show notes at <a href="http://fitnessmarketingmastery.com/best-blogs" rel="nofollow" target="_blank">fitnessmarketingmastery.com/best-blogs</a> By the way, there are two essentially, cheat sheets that go with this episode. The 5 Minute Blog Formula and the one other… I’ll unveil in just a minute that you’re going to want to listen and fill out after you’ve listened. I know that everything is electronic today but if you’re really trying to connect with your customer, putting a pen on paper and writing is the best way to do it. So go old school and print those out. Okay, so there you have it, you’re going to want to go get the cheat sheet I’ve given you for this episode. Then you’ll want the 5-Minute Blog Formula is you don’t already have it.  Before Your Best Fitness Blogs There’s even more to it though. You want your promotions calendar done so you know what you should be talking about. That will ensure you’re seeding the desire for your programs. I’m going to operate on the belief you have your monthly promotions done for this post’s sake. You know what programs are launching every month all year. I’m imagining that right now you know for the next six months what programs you’re going to be starting. The 4-8 weeks prior to a program start is your launch period. Psst! If you don’t know what you’re promoting each month, stop. Do it first. If you need help doing that, <a href="http://www.scheduleyou.in/ZzFwszm" rel="nofollow" target="_blank">I can help.</a> Effective Launches Feature Your Best Fitness Blogs During that launch period you would be using blogs specifically tied to the problem your program solves. It’s how your best students and clients will find you. They’re already looking for answers. You want to have content they love/are grateful for just prior to opening your cart for registration. If your programs are always available to purchase, inevitably you still have times when you offer a special or you have a theme to the training. [Don’t get lost in language of “open cart.” If that’s a new term we can talk about it.] [FLIP: rethink having your services always available. There are a lot of good reasons why you want to limit availability. I won’t go into that now but if you want to talk about how to do this and explore coaching on restructuring your offers to make them more effective, <a href="http://www.scheduleyou.in/ZzFwszm" rel="nofollow" target="_blank">set up a consult</a> to decide the best way I can help.]  Be Afraid of General Information Think about the way you search for information. You get very specific so you get the right answer from Google. Your customer does too. You may think that if you talk to one customer you’ll alienate the rest. More accurately, if you speak to “everyone” you will alienate everyone.  If you go pick out a book at Amazon for instance, do you just type in “books”? Of course you don’t. You either have a specific title or author you’re looking for or a specific topic, right? No one searches for “fitness.” You would search for “exercise after 50” or “exercise for weight loss,” or “time-effective workouts.” Would those potentially apply to a lot of people? Yes. So you want to go deeper. What a 65-year old woman should do in a 15-20 minute workout is going to be different than what a 25-year old male should do. Whether a 65-year old woman’s goal is to move without arthritis pain or her goal is a better 10k time she’ll be drawn to a different post and program, right? So specific is VERY important for your success.  The more information is easily available to consumers the more you should be the one they find when they are searching for how to lose weight after their third baby or how to boost testosterone for a better libido after 50. That’s what they’re looking for (and can find) online.  Thanks for leaving a rating in iTunes! <ol> <li>Visit Voice for Fitness Professionals in iTunes</li> <li>Click listen in iTunes</li> <li>Leave a star rating and a comment</li> <li>Know how much I appreciate it! </li> </ol>

How to Write Your Best Fitness Blogs Faster

23 Social Media Tips for Personal Trainers &amp; Health Coaches Boost Your Fitness Brand Now These social media tips are going to come at you rapid fire. Be ready! Choose a few you need and aren't doing. You don't have to do them all! Do decide, do, then measure your progress. These are based on the past three weeks of sitting on two panels, actually emceeing one, and presenting 3 times on social media tips that are working right now.   Before you get started Get the Cheat Sheat for this show!   Pick the platform your BEST customer is on and OWN it first before you spread yourself thin elsewhere. Already on “all the sites” let them go dark and post that you’ve posted X to your first priority site (e.g. a new video on YouTube or a live on Facebook) regularly.    2. Schedule your posts based on when your customer is using a platform.Create the schedule and stick to it. For instance if the majority of your fans are on at 4, 5, and 6pm in your time zone and it’s fairly even but Tuesday and Wednesday are the biggest days that tells you a lot about when to post key material, right? Post organically in real time when possible.It’s showing a bigger reach than scheduled posts across most platforms for influencers. YOU can plan your post and have them cued up and ready to go but have someone or you post in real time.    Use your insights every week.They should dictate what you post, what you don’t, the medium of your post (long text, short text, image and what kind of image, or video) They also tell you if you’re reaching and growing to the audience you’re targeting. There IS a #hashtag strategy and should you use it.On Instagram 11-29 hashtags that are relevant to the post! If you post a recipe your tags should reflect food, healthy food, recipes, etc. If you’re “done” you don’t need more hashtags to do better. Choose the best hashtags and leave it alone. Put hashtags on Instagram posts in the first commentafter you post, not on the post itself. Don’t weave them into your post, which makes it difficult to read.    Research hashtags with low, moderate, and heavy use.You’re going to get lost choosing #fitness #fitnessmotivation with millions and millions of posts. But you may get found and grow if you use #fitnessforwomen #womenwholift #womenwhorun #athomefitness and you can create and use your own. Be sure you tell your audience, hey, use this! The smaller you are the more you use those lesser-used ones. Think of it as a long-tail key word phrase. You’ll get fewer people overall but more of the right people. Don’t forget your content bank.You’ve already created videos and articles. They can become images and lists that become infographics or compilations. Long videos can become multiple teasers for your programs or long content. Are you reinventing the wheel constantly when you post? Go back to the posts that have done well. Don’t only focus on more material like that, but on repurposing that same content. There are new people all the time coming to your site and pages. Show them the same posts they otherwise wouldn’t see. It can be a trip down memory lane for your loyal fans and an introduction to you for your new followers. Introduce yourself regularly.Use a season or an event (e.g. anniversary, threshold of fans) as an excuse to reintroduce yourself on your platforms. Don’t assume they know what you stand for already. Share your mission, your why, and let them get to know you better with a longer description of you. Break it up with emojis and space. Choose your titles wisely.This is definitely true for video content either loaded to Facebook natively or to YouTube. It’s also true of your blogs or podcasts. (as it is your subject lines in emails)!   Get the Cheat Sheat for social media tips   Make more than one unique content-sharing posts. An image of a guest you’ve interviewed for example will do better than the same podcast cover or a logo. It’s new and fresh every time. Once people are used to seeing your cover image they’ll skim over it and miss that it’s new content. As a part of Social 365 system I teach how to create 6 slices of juicy social posts from any one piece of content. Short and long posts, videos, work for different reasons.Short posts work for short attention spans and may grow your following. Short videos are seen for a greater percent of time: important on Facebook and YouTube uploaded videos. Long videos get viewed for more minutes – important on YouTube for showing up in recommended videos to more of the people who watch. Keep doing both. Short ones may gain you ability to reach more people when you’re launching program/product specific content. Long ones will target those really interested or more analytical.    Follow to mimic only those people who have your model of monetizing!That said –you’re mimicking only their strategy, not their brand uniqueness. If someone else is an influencerand make money from advertisers and sponsors, and you want to sell your services, what they do will not be a direct success track for you!  Key: unless you know someone is making money you don’t know that winning the popularity contest online is generating revenue. Is it a hobby, or is it a business and life you want to create? 500 engaged buyers who follow you may be more lucrative than 500 or 50,000 fans who “like” you.  Have a back end.You don’t start with social unless you first are just testing and listening and adjusting to find what demand exists for products you’ll create. You start with already knowing what you want them to do next. Ultimately what do you want them to do next? Click to buy (may not be the best first date idea) or click to get a free “quick win” you’ve created to solve their problem or satisfy that greatest desire are options. Answer a question, tag a friend, or scroll are actions. Before you post, know. You want to have some kind of call to action. You’re training them to engage and get rewarded for it. Respect the platform.At the end of the day any platform wants viewers to stay on the platform. Don’t take them off with every post. (Somewhere between 25-75% of the time channels are finding work for them). That’s the rate you include end cards that link to your website. Have viewers like, comment, or share by engaging with them (beyond just askingfor a like, comment, or share). Have them watch another related video or a playlist. Ask for response to a poll. Allow the platform to choose the best for viewer (YouTube). The longer you keep someone on the platform the more the platform may show you some love! Use live video. Video at all is the best way to be seen and shared. Live video on Facebook, Instagram, and YouTube, and LinkedIn (new). Boost your lives, especially those that are lead or sale generating. Use comments when you Live stream on YT, FB, and on IG. Add link to your promotion in the comments not in the text. Post better not more content.Experiment. What used to be true about 10-14 times on Twitter or 4 times a day on Facebook just isn’t any more. It’s overwhelming viewers. Post better quality less often. Partner with othersso you’ve got twice as many audience members to share with. Invite guests to do live FB with you or live streaming on YouTube. Multitask by creating lives across your platforms. Go live everywhere (With a third device you can record for IGTV.) You can create an “I see you everywhere!”response from your customers and fans. Ask your customers. When in doubt about where to be, or at least where to be first, ask you customers. They choose, not you. The advice given is often, “choose one platform and own it first.” It’s your customer that should choose. Do your homework. Who is your target? The one person who represents all those you want, and where do they hang out? Where they are and how they like to consume information should dictate what, where, and when you post. Use tools wisely.TubeBuddy for YouTube supports that platform.You’ll get custom key word strategies, go through systematic ways to take care of all the things that matter and make your videos rise to the top. It’s both a reminder and a research tool.  Not all tools are created equally. You can plan and post ahead of time but it may not always be best. Keep asking about the difference between set-it-and-forget-it and posting in real time. Use Playlists. Add videos to playlists in YouTube which encourages people to view the video they see then roll right into the next, keeping them on the platform, your channel specifically, and increases your view time. Playlists on your Facebook page can help viewers return to content you’ve created and organize it in a way they will continue to engage with too.  Overwhelmed? Need Coaching? Social media tips without action? Just a time drain. Connect for a Special Coaching offer that will get you in the habit of creating content that you can monetize. You can do or delegate knowing it works. Stop the madness of posting without a next step or trying to post flyers and schedules, or posting sales that turn platforms against you and alienate fans. Book a session   Get the Cheat Sheat for this show!  Thanks for leaving a rating in iTunes! 1 visit  Voice for Fitness Professionals in iTunes 2 click listen in iTunes 3 leave a star rating and a comment 4 know how much I appreciate it!

23 Social Media Tips for Personal Trainers &amp; Health Coaches Boost Your Fitness Brand Now These social media tips are going to come at you rapid fire. Be ready! Choose a few you need and aren't doing. You don't have to do them all! Do decide, do, then measure your progress. These are based on the past three weeks of sitting on two panels, actually emceeing one, and presenting 3 times on social media tips that are working right now.   Before you get started <a href="https://fitprofreebie.s3-us-west-2.amazonaws.com/23+Social+Media+Tips+CheatSheet.pdf" rel="nofollow" target="_blank">Get the Cheat Sheat for this show! </a> <ol> <li>Pick the platform your BEST customer is on and OWN it first before you spread yourself thin elsewhere. Already on “all the sites” let them go dark and post that you’ve posted X to your first priority site (e.g. a new video on YouTube or a live on Facebook) regularly. </li> </ol> <ol> <li>2. Schedule your posts based on when your customer is using a platform.Create the schedule and stick to it. For instance if the majority of your fans are on at 4, 5, and 6pm in your time zone and it’s fairly even but Tuesday and Wednesday are the biggest days that tells you a lot about when to post key material, right?</li> <li>Post organically in real time when <a href="http://possible.It" rel="nofollow" target="_blank">possible.It</a>’s showing a bigger reach than scheduled posts across most platforms for influencers. YOU can plan your post and have them cued up and ready to go but have someone or you post in real time. </li> </ol> <ol> <li>Use your insights every week.They should dictate what you post, what you don’t, the medium of your post (long text, short text, image and what kind of image, or video) They also tell you if you’re reaching and growing to the audience you’re targeting.</li> <li>There IS a #hashtag strategy and should you use it.On Instagram 11-29 hashtags that are relevant to the post! If you post a recipe your tags should reflect food, healthy food, recipes, etc. If you’re “done” you don’t need more hashtags to do better. Choose the best hashtags and leave it alone.</li> <li>Put hashtags on Instagram posts in the first commentafter you post, not on the post itself. Don’t weave them into your post, which makes it difficult to read. </li> </ol> <ol> <li>Research hashtags with low, moderate, and heavy use.You’re going to get lost choosing #fitness #fitnessmotivation with millions and millions of posts. But you may get found and grow if you use #fitnessforwomen #womenwholift #womenwhorun #athomefitness and you can create and use your own. Be sure you tell your audience, hey, use this! The smaller you are the more you use those lesser-used ones. Think of it as a long-tail key word phrase. You’ll get fewer people overall but more of the right people.</li> <li>Don’t forget your content bank.You’ve already created videos and articles. They can become images and lists that become infographics or compilations. Long videos can become multiple teasers for your programs or long content. Are you reinventing the wheel constantly when you post? Go back to the posts that have done well. Don’t only focus on more material like that, but on repurposing that same content. There are new people all the time coming to your site and pages. Show them the same posts they otherwise wouldn’t see. It can be a trip down memory lane for your loyal fans and an introduction to you for your new followers.</li> <li>Introduce yourself regularly.Use a season or an event (e.g. anniversary, threshold of fans) as an excuse to reintroduce yourself on your platforms. Don’t assume they know what you stand for already. Share your mission, your why, and let them get to know you better with a longer description of you. Break it up with emojis and space.</li> <li>Choose your titles wisely.This is definitely true for video content either loaded to Facebook natively or to YouTube. It’s also true of your blogs or podcasts. (as it is your subject lines in emails)!</li> </ol> <a href="https://fitprofreebie.s3-us-west-2.amazonaws.com/23+Social+Media+Tips+CheatSheet.pdf" rel="nofollow" target="_blank"> Get the Cheat Sheat for social media tips </a> <ol> <li>Make more than one unique content-sharing posts. An image of a guest you’ve interviewed for example will do better than the same podcast cover or a logo. It’s new and fresh every time. Once people are used to seeing your cover image they’ll skim over it and miss that it’s new content. As a part of Social 365 system I teach how to create 6 slices of juicy social posts from any one piece of content.</li> <li>Short and long posts, videos, work for different reasons.Short posts work for short attention spans and may grow your following. Short videos are seen for a greater percent of time: important on Facebook and YouTube uploaded videos. Long videos get viewed for more minutes – important on YouTube for showing up in recommended videos to more of the people who watch. Keep doing both. Short ones may gain you ability to reach more people when you’re launching program/product specific content. Long ones will target those really interested or more analytical. </li> </ol> <ol> <li>Follow to mimic only those people who have your model of monetizing!That said –you’re mimicking only their strategy, not their brand uniqueness. If someone else is an influencerand make money from advertisers and sponsors, and you want to sell your services, what they do will not be a direct success track for you!</li> </ol> Key: unless you know someone is making money you don’t know that winning the popularity contest online is generating revenue. Is it a hobby, or is it a business and life you want to create? 500 engaged buyers who follow you may be more lucrative than 500 or 50,000 fans who “like” you. <ol> <li>Have a back end.You don’t start with social unless you first are just testing and listening and adjusting to find what demand exists for products you’ll create. You start with already knowing what you want them to do next. Ultimately what do you want them to do next? Click to buy (may not be the best first date idea) or click to get a free “quick win” you’ve created to solve their problem or satisfy that greatest desire are options. Answer a question, tag a friend, or scroll are actions. Before you post, know. You want to have some kind of call to action. You’re training them to engage and get rewarded for it.</li> <li>Respect the <a href="http://platform.At" rel="nofollow" target="_blank">platform.At</a> the end of the day any platform wants viewers to stay on the platform. Don’t take them off with every post. (Somewhere between 25-75% of the time channels are finding work for them). That’s the rate you include end cards that link to your website. Have viewers like, comment, or share by engaging with them (beyond just askingfor a like, comment, or share). Have them watch another related video or a playlist. Ask for response to a poll. Allow the platform to choose the best for viewer (YouTube). The longer you keep someone on the platform the more the platform may show you some love!</li> <li>Use live video. Video at all is the best way to be seen and shared. Live video on Facebook, Instagram, and YouTube, and LinkedIn (new). Boost your lives, especially those that are lead or sale generating.</li> <li>Use comments when you Live stream on YT, FB, and on IG. Add link to your promotion in the comments not in the text.</li> <li>Post better not more content.Experiment. What used to be true about 10-14 times on Twitter or 4 times a day on Facebook just isn’t any more. It’s overwhelming viewers. Post better quality less often.</li> <li>Partner with othersso you’ve got twice as many audience members to share with. Invite guests to do live FB with you or live streaming on YouTube.</li> <li>Multitask by creating lives across your platforms. Go live everywhere (With a third device you can record for IGTV.) You can create an “I see you everywhere!”response from your customers and fans.</li> <li>Ask your customers. When in doubt about where to be, or at least where to be first, ask you customers. They choose, not you. The advice given is often, “choose one platform and own it first.” It’s your customer that should choose. Do your homework. Who is your target? The one person who represents all those you want, and where do they hang out? Where they are and how they like to consume information should dictate what, where, and when you post.</li> <li>Use tools wisely.TubeBuddy for YouTube supports that platform.You’ll get custom key word strategies, go through systematic ways to take care of all the things that matter and make your videos rise to the top. It’s both a reminder and a research tool.  Not all tools are created equally. You can plan and post ahead of time but it may not always be best. Keep asking about the difference between set-it-and-forget-it and posting in real time.</li> <li>Use Playlists. Add videos to playlists in YouTube which encourages people to view the video they see then roll right into the next, keeping them on the platform, your channel specifically, and increases your view time. Playlists on your Facebook page can help viewers return to content you’ve created and organize it in a way they will continue to engage with too.</li> </ol> Overwhelmed? Need Coaching? Social media tips without action? Just a time drain. Connect for a Special Coaching offer that will get you in the habit of creating content that you can monetize. You can do or delegate knowing it works. Stop the madness of posting without a next step or trying to post flyers and schedules, or posting sales that turn platforms against you and alienate fans. <a href="http://www.scheduleyou.in/ZzFwszm" rel="nofollow" target="_blank">Book a session </a> <a href="https://fitprofreebie.s3-us-west-2.amazonaws.com/23+Social+Media+Tips+CheatSheet.pdf" rel="nofollow" target="_blank"> Get the Cheat Sheat for this show! </a> Thanks for leaving a rating in iTunes! 1 visit <a href="https://podcasts.apple.com/us/podcast/voiceforfitnessprofessionalss/id731652575?mt=2" rel="nofollow" target="_blank"> Voice for Fitness Professionals in iTunes</a> 2 click listen in iTunes 3 leave a star rating and a comment 4 know how much I appreciate it!

23 Social Media Tips for Personal Trainers & Health Coaches

6 Signs Your Menopause Clients may not recognize ...and how to modify training to support natural hormone balance. Millions of women are in menopause, 46 million according to ACOG, right now. Millions more are entering perimenopause and don't recognize the signs.  If you don't know it when you see it, you may not realize your usual way to help lose fat and get muscle tone will not only not work, they'll make her worse.  What happens when she does know? She's wants the support of a hormone balancing specialist. Do you know the signs? Menopause clients alone could fill your schedule for decades.  Questions I answer in this episode:  What are six signs you can use as a checklist for your clients in perimenopause? What modifications will help rebalance hormones naturally? What might you suggest for your clients? How can you offer additional service to help her? What are the self-sabotaging things she’ll do you can warn her about? Where can you gain more information about working with your menopause clients?  Right now if you hurry you can get 50% off ... It's available to the first 50 Flipping50 Specialists. Get on our directory. Whether you’re interested in adding female hormone balancing coach to your current list of credentials or interested in changing careers, if you love working with women in midlife and older, now is a great time. Use certificate50 if you're one of the first 50 in 2020! If you're a woman in perimenopause, menopause or post menopause looking for a trainer, reach out, or connect with me about our online programs at Flippingfifty.com.  Flipping 50 is the first and only exclusively hormone balancing fitness for women in menopause and beyond. Recognized by AARP as a top podcast for 50+ and presented internationally to fitness professionals at some of the largest fitness associations in the world.  Connect: Fitnessmarketingmastery.com/programs Thanks for leaving a rating in iTunes! 1 visit Voice for Fitness Professionals in iTunes 2 click listen in iTunes 3 leave a star rating and a comment 4 know how much I appreciate it!

6 Signs Your Menopause Clients may not recognize ...and how to modify training to support natural hormone balance. Millions of women are in menopause, 46 million according to ACOG, right now. Millions more are entering perimenopause and don't recognize the signs.  If you don't know it when you see it, you may not realize your usual way to help lose fat and get muscle tone will not only not work, they'll make her worse.  What happens when she does know? She's wants the support of a hormone balancing specialist. Do you know the signs? Menopause clients alone could fill your schedule for decades.  Questions I answer in this episode: <ul> <li>What are six signs you can use as a checklist for your clients in perimenopause?</li> <li>What modifications will help rebalance hormones naturally?</li> <li>What might you suggest for your clients?</li> <li>How can you offer additional service to help her?</li> <li>What are the self-sabotaging things she’ll do you can warn her about?</li> <li>Where can you gain more information about working with your menopause clients?</li> </ul> Right now if you hurry you can get 50% off ... It's available to the first 50 <a href="https://www.fitnessmarketingmastery.com/programs/" rel="nofollow" target="_blank">Flipping50 Specialists.</a> Get on our directory. Whether you’re interested in adding female hormone balancing coach to your current list of credentials or interested in changing careers, if you love working with women in midlife and older, now is a great time. Use certificate50 if you're one of the first 50 in 2020! If you're a woman in perimenopause, menopause or post menopause looking for a trainer, reach out, or connect with me about our online programs at <a href="https://www.flippingfifty.com/" rel="nofollow" target="_blank">Flippingfifty.com. </a> Flipping 50 is the first and only exclusively hormone balancing fitness for women in menopause and beyond. Recognized by AARP as a top podcast for 50+ and presented internationally to fitness professionals at some of the largest fitness associations in the world.  Connect: <a href="https://www.fitnessmarketingmastery.com/programs/" rel="nofollow" target="_blank">Fitnessmarketingmastery.com/programs</a> Thanks for leaving a rating in iTunes! 1 visit Voice for Fitness Professionals in iTunes 2 click listen in iTunes 3 leave a star rating and a comment 4 know how much I appreciate it!

6 Signs Your Menopause Clients Don't Even Recognize

Got Client's Who Want Exercise in Pregnancy Experts?  Be it! In this second (of three) podcast episodes dedicated to women’s health, fitness, and hormones I’m joined by exercise in pregnancy expert Danielle Spangler. This follows my interview with Dr Michelle Maddux on adolescent female fitness. Next up in this series I’ll round up with insight on training that booming market of women in perimenopause, menopause, and post menopause. Exercise in pregnancy and after delivery can be a significant part of working with women. As part of a new course being developed by the Medical Fitness Network, pregnancy and post partum are discussed in this episode. The course will launch in 2020. There will be a live pre-conference workshop at the Medfit Tour stop in Irvine in Feb 2020. Pregnancy and Exercise Expert Danielle Spangler, creator of CORE MOM (Corrective Obstetrical Related Exercise), is also a nationally known speaker, presenter, and contributing writer for the Medical Fitness Network and Medical Fitness Education Foundation. She’s been researching in the prenatal space since 1995. She owns her own boutique fitness studio and together with her husband is parenting three children. (She’s been there, done that!) In addition she’s authored prenatal programs for continuing education for the National Academy of Sports Medicine and Fitness Learning Systems.    What are some common mistakes and myths with exercise during pregnancy and after delivery? What are some key benefits of exercise for women and their unborn baby? Why is this Medfit Women’s Health, Fitness, and Hormones course so important to the health and fitness professional? How will this [Medfit] course affect the health of a woman and empower her after childbearing years? Why do you think this course is unique compared to other courses out there?  Connect with Danielle: Danielle@coremomfitness.com www.coremomfitness.com More information: Medfit Specialist course  Women’s Health, Fitness, and Hormones pre-conference workshop at Med Fit Tour in SoCal Thanks for leaving a rating in iTunes!  visit Voice for  Fitness Professionals in iTunes click listen in iTunes leave a star rating and a comment know how much I appreciate it!  Women's Fitness &amp; Hormone Expert?

Got Client's Who Want Exercise in Pregnancy Experts?  Be it! In this second (of three) podcast episodes dedicated to women’s health, fitness, and hormones I’m joined by exercise in pregnancy expert Danielle Spangler. This follows my interview with Dr Michelle Maddux on adolescent female fitness. Next up in this series I’ll round up with insight on training that booming market of women in perimenopause, menopause, and post menopause. Exercise in pregnancy and after delivery can be a significant part of working with women. As part of a new course being developed by the Medical Fitness Network, pregnancy and post partum are discussed in this episode. The course will launch in 2020. There will be a live pre-conference workshop at the Medfit Tour stop in Irvine in Feb 2020. Pregnancy and Exercise Expert Danielle Spangler, creator of CORE MOM (Corrective Obstetrical Related Exercise), is also a nationally known speaker, presenter, and contributing writer for the Medical Fitness Network and Medical Fitness Education Foundation. She’s been researching in the prenatal space since 1995. She owns her own boutique fitness studio and together with her husband is parenting three children. (She’s been there, done that!) In addition she’s authored prenatal programs for continuing education for the National Academy of Sports Medicine and Fitness Learning Systems.   <ol> <li>What are some common mistakes and myths with exercise during pregnancy and after delivery?</li> <li>What are some key benefits of exercise for women and their unborn baby?</li> <li>Why is this Medfit Women’s Health, Fitness, and Hormones course so important to the health and fitness professional?</li> <li>How will this [Medfit] course affect the health of a woman and empower her after childbearing years?</li> <li>Why do you think this course is unique compared to other courses out there?</li> </ol> Connect with Danielle: Danielle@coremomfitness.com <a href="http://www.coremomfitness.com" rel="nofollow" target="_blank">www.coremomfitness.com</a> More information: <a href="http://www.Medfitclassroom.org/course-category/mfef-courses" rel="nofollow" target="_blank">Medfit Specialist course </a> Women’s Health, Fitness, and Hormones pre-conference workshop at <a href="https://www.medicalfitnesstour.org/socal/" rel="nofollow" target="_blank">Med Fit Tour in SoCal</a> Thanks for leaving a rating in iTunes! <ol> <li>visit Voice for <a href="https://podcasts.apple.com/us/podcast/voice-for-fitness-professionals-podcast/id731652575" rel="nofollow" target="_blank"> Fitness Professionals in iTunes</a></li> <li>click listen in iTunes</li> <li>leave a star rating and a comment</li> <li>know how much I appreciate it!</li> </ol> Women's Fitness &amp; Hormone Expert?

Training Exercise in Pregnancy and After | Women’s Fitness

Are you working with adolescents? Find yourself coaching youth sports or being asked by parents to work with their kids?  This episode will keep you up to date on what to consider and what's important working with this population. Dr. Michelle Maddux received her Doctorate of Naturopathic Medicine from the Southwest College of Naturopathic Medicine (SCNM) in Tempe, AZ and her Bachelor of Science in Business Management from the University of Phoenix. She is the Director of Operations and Product for Toolbox Genomics and the founder of Soaring Phoenix, a consulting firm dedicated to educating clinicians on the fundamentals of integrative and functional medicine. She is passionate about changing the paradigm of medicine and stopping the epidemic of complex chronic disease. Dr. Maddux focuses on the areas of nutrition, integrative medicine, adolescent medicine and eating disorders. She is a part of a team collaborating on a Women’s Fitness and Hormones Course for MedfitNetwork. Questions we answered in this episode: While some trainers love this age group, many wellness professionals – or their bosses - are terrified of working with adolescents, what would you say to change their minds? Let’s compare for listeners, say what might be the major difference in what a 13-year-old female should be doing in a workout versus a 23-year old? What are the pros and cons of being a male trainer working with adolescents, specifically females? How do listeners effectively target these age groups in advertising? Or do they target the parents of adolescents? Click here to learn more about the upcoming course: https://www.medfitclassroom.org pre-conference workshop at med fit tour in SoCal: https://www.medicalfitnesstour.org/socal/

Are you working with adolescents? Find yourself coaching youth sports or being asked by parents to work with their kids?  This episode will keep you up to date on what to consider and what's important working with this population. Dr. Michelle Maddux received her Doctorate of Naturopathic Medicine from the Southwest College of Naturopathic Medicine (SCNM) in Tempe, AZ and her Bachelor of Science in Business Management from the University of Phoenix. She is the Director of Operations and Product for Toolbox Genomics and the founder of Soaring Phoenix, a consulting firm dedicated to educating clinicians on the fundamentals of integrative and functional medicine. She is passionate about changing the paradigm of medicine and stopping the epidemic of complex chronic disease. Dr. Maddux focuses on the areas of nutrition, integrative medicine, adolescent medicine and eating disorders. She is a part of a team collaborating on a Women’s Fitness and Hormones Course for MedfitNetwork. Questions we answered in this episode: While some trainers love this age group, many wellness professionals – or their bosses - are terrified of working with adolescents, what would you say to change their minds? Let’s compare for listeners, say what might be the major difference in what a 13-year-old female should be doing in a workout versus a 23-year old? What are the pros and cons of being a male trainer working with adolescents, specifically females? How do listeners effectively target these age groups in advertising? Or do they target the parents of adolescents? Click here to learn more about the upcoming course: <a href="https://www.medfitclassroom.org/" rel="nofollow" target="_blank">https://www.medfitclassroom.org</a> pre-conference workshop at med fit tour in SoCal: <a href="https://www.medicalfitnesstour.org/socal/" rel="nofollow" target="_blank">https://www.medicalfitnesstour.org/socal/</a>

Personal Trainer's Guide to Working with Adolescents (females)

9 Lies About Work Fitness Owners Need to Know This book review may change your beliefs about work, specifically lies about work. If you've been under a spell about how your work life - and maybe even personal life should be, this will open your eyes. You may get insight about yourself or employees.  The Reviewer: Tom Durkin, Owner operator Ames Fitness and Fitness World Ankeny in the Midwest.  The CEO of Health &amp; Fitness Management and 40 years experience in fitness industry sales and management. Not a silent partner but someone in buildings every day responding to phone calls, emails, of 315 employees and thousands of customers. He like so many others who have successful track records is a voracious reader and has a personal library of over 2000 books.  The Book: 9 Lies About Work by Marcus Buckingham and Ashley Goodall The 9 Lies:  People care which company they work for The best plan wins The best companies cascade goals The best people are well-rounded People need feedback People can reliably rate other people People have potential Work-life balance matters most Leadership is a thing  We dive into three of these 9 lies about work more in depth to give you an inside look at the content. The three lies we selected: People care about which company they work for Reality is that people like you and I want to be valued. Work-life balance matters most. And don’t miss the biggest question, would you recommend it? Lies About Workis a look at the myths that can create unease or dissatisfaction in your life. When your view of life is all should, ought-tos, and comparison of your life with potentially no real life, it’s hard to be happy. Leave a rating in iTunes !   Visit the show in iTunes Click view in iTunes Click leave a rating and review Leave your star rating and comment 

9 Lies About Work Fitness Owners Need to Know This book review may change your beliefs about work, specifically lies about work. If you've been under a spell about how your work life - and maybe even personal life should be, this will open your eyes. You may get insight about yourself or employees.  The Reviewer: Tom Durkin, Owner operator Ames Fitness and Fitness World Ankeny in the Midwest.  The CEO of Health &amp; Fitness Management and 40 years experience in fitness industry sales and management. Not a silent partner but someone in buildings every day responding to phone calls, emails, of 315 employees and thousands of customers. He like so many others who have successful track records is a voracious reader and has a personal library of over 2000 books.  The Book: 9 Lies About Work by Marcus Buckingham and Ashley Goodall The 9 Lies: <ol> <li>People care which company they work for</li> <li>The best plan wins</li> <li>The best companies cascade goals</li> <li>The best people are well-rounded</li> <li>People need feedback</li> <li>People can reliably rate other people</li> <li>People have potential</li> <li>Work-life balance matters most</li> <li>Leadership is a thing</li> </ol> We dive into three of these 9 lies about work more in depth to give you an inside look at the content. The three lies we selected: People care about which company they work for Reality is that people like you and I want to be valued. Work-life balance matters most. And don’t miss the biggest question, would you recommend it? Lies About Workis a look at the myths that can create unease or dissatisfaction in your life. When your view of life is all should, ought-tos, and comparison of your life with potentially no real life, it’s hard to be happy. Leave a rating in iTunes ! <ol> <li><a href="https://podcasts.apple.com/us/podcast/voice-for-fitness-professionals-podcast/id731652575" rel="nofollow" target="_blank"> Visit the show in iTunes</a></li> <li>Click view in iTunes</li> <li>Click leave a rating and review</li> <li>Leave your star rating and comment</li> </ol>

9 Lies About Work Fitness Owners Need to Know

The Positive Power of Negative Customer Feedback In this post I’m sharing negative customer feedback. It’s all about how you can increase your business, and improve your customer satisfaction by attending to the customers who aren’t satisfied! People are not used to nice. Let’s just get that out there. They’re used to being taken advantage of and automated responses where you click 1 if, and 2 if… and you never get to a real person. The Advantage of Small If you’re a small or medium business (or a large one for that matter with a dedicated responder) you can win with this kind of customer service. Look, none of us is going to please all the people all the time. But you can learn from them and create an ally by handling sticky situations right.  I’m going to start sharing 3 steps to dealing with negative customer feedback. Then I’ll give you 3 very practical ways to do it when you do so you are set up for success.  3 Response Requirements for Negative Customer Feedback  Reach out to get it  Instead of “no” here’s our refund policy When someone quits, asks for a refund, or cancels a subscription – always a phone call.  Listen without being defensive  Explore the options Understand what you wanted when you purchased/registered Find an alternative that is a good fit  Be transparent  Look, I don’t want to refund you, it hurts! Is there another way I can serve you that is a better fit? Let’s look at that. And if not, I don’t want you in the wrong place for you. What I’d like to learn what attracted you, what disappointed you, and where potentially we can do a better job messaging the membership program in the future. I’d really value your feedback, if you have a few minutes. Sometimes the things you want to avoid become the things you learn the most from. 3 Tips for Making These Kinds of Calls 1) Make sure your customer service front line people know how to positively – and quickly - respond. Give them scripts, and text snippets to use. Don’t assume they know what you’re thinking. If you have complaints, keep those emails, and transcribe those phone calls to use to create responses. One of my customer service team members recently responded with a “here’s our refund policy” and it was a little cold. If I had been on the receiving end, I wouldn’t have liked it either. You know the way to deliver a sandwich of constructive criticism. This is similar. =&gt;Express empathy: I’m sorry that happened. Let’s see if we can resolve this for you. =&gt;Deliver the bad news/refund policy: Here’s a reminder of our refund policy. =&gt;End with a positive: However, every situation is unique and we want to understand what’s happening for you and fix it. Debra would like to talk personally to you. What’s the best phone to reach you and what days and times are good for you? 2) Do it at a time you’re upbeat and ready. For me that’s morning after coffee and maybe a dog walk! It’s the first thing I do in the morning (or the second, right after something I know will be positive!) – if of course that fits with the individual’s time. Even if it’s not though, I will use something like Bombbomb to create a video response or a simple audio message to them via text or email … so if their schedule and mine aren’t aligned for a direct connection right away, I still am reaching out. They hear my voice and or see my face so they know I’m authentically trying to understand them before anything else. In that message I don’t allude to anything more than exploring options, desire to understand what’s happening and request more feedback about her experience. It’s less than a minute. But it gives hope for a neutral not negative conversation. 3) Set your mind: be willing to do the right thing. I will refund if someone is in the wrong seat on the bus. You don’t want an unhappy customer. That can spoil the goodness you have going. It’s draining for you. In the case of a program – say that’s $200, it’s just not worth it when there’s 10 people who ARE right for it. It’s a good opportunity to review:  Your refund policy Where that refund policy lives and whether they see it right before they click to purchase What you say on your sales page and product pages about “who this is for” and “who this is not for”  My Recent Brush with Negative Customer Feedback The customer I just talked to yesterday happens to be a Physical Therapist. She bought the program for herself. By creating a positive problem-solving experience for her, I may have increased the likelihood that she refers the women in my demographic she’s working with in her practice to me. When you can exchange one for many? Yes. You can save a customer who gives negative feedback. You can often create a raving fan in them. Whether they buy or stay or not, they will be impressed if not shocked that you took time to listen.  My book recommendations if you’re setting up a system for Negative Customer Feedback:  The Power of Small  The Power of Nice Both above by Linda Kaplan Thaler and Robin Koval  Raving Fans by Ken Blanchard and Sheldon Bowles Show notes at fitnessmarketingmastery.com/negative-feedback 

The Positive Power of Negative Customer Feedback In this post I’m sharing negative customer feedback. It’s all about how you can increase your business, and improve your customer satisfaction by attending to the customers who aren’t satisfied! People are not used to nice. Let’s just get that out there. They’re used to being taken advantage of and automated responses where you click 1 if, and 2 if… and you never get to a real person. The Advantage of Small If you’re a small or medium business (or a large one for that matter with a dedicated responder) you can win with this kind of customer service. Look, none of us is going to please all the people all the time. But you can learn from them and create an ally by handling sticky situations right.  I’m going to start sharing 3 steps to dealing with negative customer feedback. Then I’ll give you 3 very practical ways to do it when you do so you are set up for success.  3 Response Requirements for Negative Customer Feedback <ol> <li>Reach out to get it</li> </ol> Instead of “no” here’s our refund policy When someone quits, asks for a refund, or cancels a subscription – always a phone call. <ol> <li>Listen without being defensive</li> </ol> Explore the options Understand what you wanted when you purchased/registered Find an alternative that is a good fit <ol> <li>Be transparent</li> </ol> Look, I don’t want to refund you, it hurts! Is there another way I can serve you that is a better fit? Let’s look at that. And if not, I don’t want you in the wrong place for you. What I’d like to learn what attracted you, what disappointed you, and where potentially we can do a better job messaging the membership program in the future. I’d really value your feedback, if you have a few minutes. Sometimes the things you want to avoid become the things you learn the most from. 3 Tips for Making These Kinds of Calls 1) Make sure your customer service front line people know how to positively – and quickly - respond. Give them scripts, and text snippets to use. Don’t assume they know what you’re thinking. If you have complaints, keep those emails, and transcribe those phone calls to use to create responses. One of my customer service team members recently responded with a “here’s our refund policy” and it was a little cold. If I had been on the receiving end, I wouldn’t have liked it either. You know the way to deliver a sandwich of constructive criticism. This is similar. =&gt;Express empathy: I’m sorry that happened. Let’s see if we can resolve this for you. =&gt;Deliver the bad news/refund policy: Here’s a reminder of our refund policy. =&gt;End with a positive: However, every situation is unique and we want to understand what’s happening for you and fix it. Debra would like to talk personally to you. What’s the best phone to reach you and what days and times are good for you? 2) Do it at a time you’re upbeat and ready. For me that’s morning after coffee and maybe a dog walk! It’s the first thing I do in the morning (or the second, right after something I know will be positive!) – if of course that fits with the individual’s time. Even if it’s not though, I will use something like Bombbomb to create a video response or a simple audio message to them via text or email … so if their schedule and mine aren’t aligned for a direct connection right away, I still am reaching out. They hear my voice and or see my face so they know I’m authentically trying to understand them before anything else. In that message I don’t allude to anything more than exploring options, desire to understand what’s happening and request more feedback about her experience. It’s less than a minute. But it gives hope for a neutral not negative conversation. 3) Set your mind: be willing to do the right thing. I will refund if someone is in the wrong seat on the bus. You don’t want an unhappy customer. That can spoil the goodness you have going. It’s draining for you. In the case of a program – say that’s $200, it’s just not worth it when there’s 10 people who ARE right for it. It’s a good opportunity to review: <ul> <li>Your refund policy</li> <li>Where that refund policy lives and whether they see it right before they click to purchase</li> <li>What you say on your sales page and product pages about “who this is for” and “who this is not for”</li> </ul> My Recent Brush with Negative Customer Feedback The customer I just talked to yesterday happens to be a Physical Therapist. She bought the program for herself. By creating a positive problem-solving experience for her, I may have increased the likelihood that she refers the women in my demographic she’s working with in her practice to me. When you can exchange one for many? Yes. You can save a customer who gives negative feedback. You can often create a raving fan in them. Whether they buy or stay or not, they will be impressed if not shocked that you took time to listen.  My book recommendations if you’re setting up a system for Negative Customer Feedback: <a href="https://www.amazon.com/Power-Small-Little-Things-Difference/dp/0385526555/ref=sr_1_3?gclid=EAIaIQobChMIzOvRvfn64gIVif5kCh1xxggVEAAYASAAEgKMBfD_BwE&amp;hvadid=174251679075&amp;hvdev=c&amp;hvlocphy=9030070&amp;hvnetw=g&amp;hvpos=1t1&amp;hvqmt=e&amp;hvrand=18216273365544690652&amp;hvtargid=kwd-12693347545&amp;hydadcr=24657_9648987&amp;keywords=the+power+of+small&amp;qid=1561132966&amp;s=gateway&amp;sr=8-3" rel="nofollow" target="_blank"> The Power of Small</a> <a href="https://www.amazon.com/Power-Nice-Conquer-Business-Kindness/dp/0385518927/ref=pd_sbs_14_1/132-5404939-2525322?_encoding=UTF8&amp;pd_rd_i=0385518927&amp;pd_rd_r=05fde863-943e-11e9-809f-935832fab2f8&amp;pd_rd_w=xqNtQ&amp;pd_rd_wg=ipRLy&amp;pf_rd_p=588939de-d3f8-42f1-a3d8-d556eae5797d&amp;pf_rd_r=DD85BQAQDM0CZFF0KH7E&amp;psc=1&amp;refRID=DD85BQAQDM0CZFF0KH7E" rel="nofollow" target="_blank"> The Power of Nice</a> Both above by Linda Kaplan Thaler and Robin Koval <a href="https://www.amazon.com/Raving-Fans-Revolutionary-Approach-Customer/dp/0739309536/ref=asc_df_0739309536/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=312111907622&amp;hvpos=1o1&amp;hvnetw=g&amp;hvrand=11554868291639361779&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9030070&amp;hvtargid=pla-525277656184&amp;psc=1" rel="nofollow" target="_blank"> Raving Fans </a>by Ken Blanchard and Sheldon Bowles Show notes at <a href="https://www.fitnessmarketingmastery.com/negative-feedback" rel="nofollow" target="_blank">fitnessmarketingmastery.com/negative-feedback</a>

The Positive Power of Negative Customer Feedback

The future of the fitness industry is definitely changed forever. The value of health and fitness has increased. Potential fear of public places, shared spaces and equipment may carryover for a long time after. My Guest Tom Durkin, CEO of Health Fitness Management, Inc. in Central Iowa joined me for a candid talk about what it’s like to have 300 employees and 4 locations at a time like this. In 40 years of experience managing, owning and operating multiple centers he’s been inside every day, he offered his thoughts at this moment. When we recorded live March 25th, 2020 projections were made by Trump that he wanted business back open by April 11th or 15th. If that’s even possible it will still have had a major impact on the fitness industry. The Change That's Coming It will have a major impact on fitness customers. While older adults were more and more freely entering facilities and seeking trainers in studios and rec centers, will they rethink that after this situation? Our discussion doesn’t provide any answers. No one has them right now. It may however let you know you’re not alone. No one knows and everyone is in uncharted territory. They don’t have answers. We may not have seen the worst. We may still be toying with the idea of statewide quarantine or nationwide quarantine. Is it something that will help things resolve sooner and put fewer people at risk? We don’t really know. Wait or Act? This is a time to be proactive however. Fitness centers doing repairs, remodeling, cleaning, upgrades will be ready for reopening. Personal trainers who are improving their skills and knowledge about online business, digital business, improving their email skills and getting live in front of their clients and customers daily will be investing in their future. We're Not Going Back Those who don’t will find that personal training as they knew it is gone. The level of customer service, connection, follow up and follow through is now going to have greater expectations. You are valuable, and you will be compensated for that value. In order to earn it however you’re going to have know exactly who you have to be. Add your comments and questions to the show notes at fitnessmarketingmasterying.com/future-of-fitness Please leave a rating in iTunes! It really helps!   Visit  Flipping 50 on iTunes Click listen in iTunes Click ratings and reviews Leave your 5 star rating (seriously I’d love it, but your authentic comments are what I need to grow and give you more of what you want and less of what you can leave!) Know how much I appreciate you doing this! 

The future of the fitness industry is definitely changed forever. The value of health and fitness has increased. Potential fear of public places, shared spaces and equipment may carryover for a long time after. My Guest Tom Durkin, CEO of Health Fitness Management, Inc. in Central Iowa joined me for a candid talk about what it’s like to have 300 employees and 4 locations at a time like this. In 40 years of experience managing, owning and operating multiple centers he’s been inside every day, he offered his thoughts at this moment. When we recorded live March 25th, 2020 projections were made by Trump that he wanted business back open by April 11th or 15th. If that’s even possible it will still have had a major impact on the fitness industry. The Change That's Coming It will have a major impact on fitness customers. While older adults were more and more freely entering facilities and seeking trainers in studios and rec centers, will they rethink that after this situation? Our discussion doesn’t provide any answers. No one has them right now. It may however let you know you’re not alone. No one knows and everyone is in uncharted territory. They don’t have answers. We may not have seen the worst. We may still be toying with the idea of statewide quarantine or nationwide quarantine. Is it something that will help things resolve sooner and put fewer people at risk? We don’t really know. Wait or Act? This is a time to be proactive however. Fitness centers doing repairs, remodeling, cleaning, upgrades will be ready for reopening. Personal trainers who are improving their skills and knowledge about online business, digital business, improving their email skills and getting live in front of their clients and customers daily will be investing in their future. We're Not Going Back Those who don’t will find that personal training as they knew it is gone. The level of customer service, connection, follow up and follow through is now going to have greater expectations. You are valuable, and you will be compensated for that value. In order to earn it however you’re going to have know exactly who you have to be. Add your comments and questions to the show notes at <a href="http://fitnessmarketingmasterying.com/future-of-fitness" rel="nofollow" target="_blank">fitnessmarketingmasterying.com/future-of-fitness</a> Please leave a rating in iTunes! It really helps!  <ol> <li>Visit <a href="https://podcasts.apple.com/us/podcast/the-flipping-50-show/id903871206" rel="nofollow" target="_blank"> Flipping 50 on iTunes</a></li> <li>Click listen in iTunes</li> <li>Click ratings and reviews</li> <li>Leave your 5 star rating (seriously I’d love it, but your authentic comments are what I need to grow and give you more of what you want and less of what you can leave!)</li> <li>Know how much I appreciate you doing this!</li> </ol>

What’s the Future of the Fitness Industry after the COVID19?

If you’re making video for fitness marketing (and if you’re not you’re missing out on the fastest way to attract clients) this is your episode. I had a call with my videographer for my most recent project to get tips to save you money, get a great project, and start searching for people to hire. Videos for Fitness Marketing: Beyond Your Phone When you’re ready to move past your phone (and you should be using your phone to create video for fitness marketing) for something, this is what you want to know! Even if you’re not yet creating video for fitness marketing but you know you need to start, this will get your creative juices flowing about how to plan and what to do. (I’ll share in another podcast how to actually plan and create those videos). My guest is cinematographer and editor Erik Lasko based in Boulder, CO. No matter where you are his points apply to you. You can walk through the same steps I used to find help making video for fitness marketing or your product.  Phone Home The majority of your videos for fitness marketing can (and should) come from your phone. One fitness icon I know has created a million+ dollar business shooting video (and editing) on her phone. For bigger projects she hires but much of her stuff is just done when she’s ready to turn the camera on. So there really isn’t much reason not to for you. You probably have the same phone in your hand. Questions we cover in this episode:  If a fitness pro is hiring a videographer/photographer for the first time and just has no idea/feels vulnerable - what are some questions she should ask to vet out a good candidate?  If fitness pros are hiring a videographer what kind of rates should they be looking for?  What are the options you as a videographer could offer for someone? What's make costs of a project (shoot and or editing) go up? What could a fitness pro do to keep rates low if just starting on a budget?   What are other creative ways a fitness pro can repurpose filmed projects?  Another repurpose idea: When you’re doing a project don’t forget the value of “shooting the shoot.” Take pictures of you with the lights in front of the camera. You’ll need a second camera or phone to do it. Even that is a good tease – a reason to tell your audience what you’re working on for them. How to Hire I started shopping with a Google search and on Craigslist. You can look at local cinematography schools too. Students often have the equipment, or use of it, and will do a project for less than a pro. It might be good enough for your first project. For other projects I flew someone in from out of state, he stayed in my guest room and we shot for 2 ½ days straight from a list of video and scripts I had well planned out. He did great work and was by comparison more affordable (including flight, Uber, shooting and editing) than someone I had used for 2 other projects locally. Erik’s little details to remember:  Unplug your refrigerator Turn off you’re A/C Plan ahead for planes and trains   Remember that noise you don’t even notice in your own environment any more can be a big bummer for viewers.  On that note, our phone call recording for this episode was not ideal sound quality. Hearing it after, I remember why I no longer use it normally. I vowed to be done with phone interviews. It’s just not worth it the risk it will work. Make sure to test-drive your sound quality. If you listened all the way through, thank you! Connect with Erik Lasko: Cinematographer/Editor El222905@gmail.com Vimeo channel dynamicmediacolorado Working with (or want to) women who need a hormone balancing fitness specialist? As part of the Advanced Specialist you get a chance to work for 4 months on your marketing to leverage what you learn and get started.

If you’re making video for fitness marketing (and if you’re not you’re missing out on the fastest way to attract clients) this is your episode. I had a call with my videographer for my most recent project to get tips to save you money, get a great project, and start searching for people to hire. Videos for Fitness Marketing: Beyond Your Phone When you’re ready to move past your phone (and you should be using your phone to create video for fitness marketing) for something, this is what you want to know! Even if you’re not yet creating video for fitness marketing but you know you need to start, this will get your creative juices flowing about how to plan and what to do. (I’ll share in another podcast how to actually plan and create those videos). My guest is cinematographer and editor Erik Lasko based in Boulder, CO. No matter where you are his points apply to you. You can walk through the same steps I used to find help making video for fitness marketing or your product.  Phone Home The majority of your videos for fitness marketing can (and should) come from your phone. One fitness icon I know has created a million+ dollar business shooting video (and editing) on her phone. For bigger projects she hires but much of her stuff is just done when she’s ready to turn the camera on. So there really isn’t much reason not to for you. You probably have the same phone in your hand. Questions we cover in this episode: <ul> <li>If a fitness pro is hiring a videographer/photographer for the first time and just has no idea/feels vulnerable - what are some questions she should ask to vet out a good candidate? </li> <li>If fitness pros are hiring a videographer what kind of rates should they be looking for? </li> <li>What are the options you as a videographer could offer for someone?</li> <li>What's make costs of a project (shoot and or editing) go up?</li> <li>What could a fitness pro do to keep rates low if just starting on a budget? </li> </ul> What are other creative ways a fitness pro can repurpose filmed projects?  Another repurpose idea: When you’re doing a project don’t forget the value of “shooting the shoot.” Take pictures of you with the lights in front of the camera. You’ll need a second camera or phone to do it. Even that is a good tease – a reason to tell your audience what you’re working on for them. How to Hire I started shopping with a Google search and on Craigslist. You can look at local cinematography schools too. Students often have the equipment, or use of it, and will do a project for less than a pro. It might be good enough for your first project. For other projects I flew someone in from out of state, he stayed in my guest room and we shot for 2 ½ days straight from a list of video and scripts I had well planned out. He did great work and was by comparison more affordable (including flight, Uber, shooting and editing) than someone I had used for 2 other projects locally. Erik’s little details to remember: <ul> <li>Unplug your refrigerator</li> <li>Turn off you’re A/C</li> <li>Plan ahead for planes and trains </li> </ul> Remember that noise you don’t even notice in your own environment any more can be a big bummer for viewers.  On that note, our phone call recording for this episode was not ideal sound quality. Hearing it after, I remember why I no longer use it normally. I vowed to be done with phone interviews. It’s just not worth it the risk it will work. Make sure to test-drive your sound quality. If you listened all the way through, thank you! Connect with Erik Lasko: Cinematographer/Editor El222905@gmail.com Vimeo channel dynamicmediacolorado Working with (or want to) women who need a hormone balancing fitness specialist? As part of the Advanced Specialist you get a chance to work for 4 months on your marketing to leverage what you learn and get started.

How to Save Money Creating Videos for Fitness Marketing

Speak to sell fitness by creating a presentation that inspires and educates. I’m not talking about your power point. The best presentations to those groups like Rotary, Chamber of Commerce, and corporations don’t use power point. They use heart. I speak to sell fitness opportunity must have the emotional factor. If you don’t touch emotion you won’t be remembered. 40-year Fitness business owner/operator Tom Durkin is here today- not to do a book review – we’ll be back with another book review soon and I’ll link to a few prior episodes here. Tom has been one of the biggest influences of fitness in the state of Iowa with multiple business locations in multiple cities. Uniquely he’s anything but a silent partner he’s operating general manager. That means during the course of a day he’ll lead management meetings, nursery meetings, hire and train personal trainers, work in the membership office, sign employees paychecks, approve ads, and make public appearances to any number of groups including the chamber of commerce, large corporations, small businesses to grow the membership and help people. He has over 300 employees and thousands of members. He speaks. He sells.    Looking back over 40 years, how valuable has public speaking been in growing your businesses and your “brand” as the fitness guy? Lot’s of people get asked to speak, some get asked back, and you’ve been asked back many times, what do you attribute that to?    You have over 300 employees – some in the position you were in when you began – but you are asked to give the presentation. Why do you think that is? Why don’t you send your employees? How would you describe the kind of presentation you give?    How do you prepare and plan? You’ve got to have a beginning, middle, end that includes some kind of offer and we’ll talk about that separately, can you lay out how your presentation might go? Story is a huge connector and it has the ability to 1) create an emotional imprint 2) be remarkable – people will retell a story who will never retell the way to build bone density or some esoteric reasons fitness changes lives … now, you’ve got an advantage of 40 years of story collecting… do you remember? When you first started what stories did you tell?    How do you structure your offer at the end of a presentation? More than one trainer or owner listening may resonate with your message and still be thinking, I could never do that, come on that strong, use those words… what would you say to them? You may be thinking, I don’t have 40 years to get good, collect stories, get confident… how can I get started now?  The thing that stops more trainers from speaking to sell fitness is confidence. You have a message, you would like to reach more people. I’ve watched one trainer who trained one-on-one clients at a whisper because she lacked confidence and didn’t want anyone else to hear what she was saying – go from that to loving to speak. It took a couple years… of her following up with calls to clients, doing consultations and asking for the sale. Here’s the difference: confidence. Confidence comes doing things out of your comfort zone. So say you’re a basketball player and you’ve traveled all over in college, you started, you were great at it, you always got pretty good grades, did well in most things you tried. You don’t gain confidence from that. Why? Because it came easy.  In fact, if in your life most things were easy – at least doing them average was easy – you lack confidence when it comes to something new. If you’re not good at it right away chances are you push back. Case in point? What's Blocking Your Confidence? Look at your own high school or college athlete stars. Then look at the nerds who weren’t part of the popular group. Usually after high school those nerds blossom. The stars? Many of them played it safe and aren’t in very good shape any more. They go live at home where they can relive that old identity and are more likely to be overweight and out of shape. True story! Life will force you to grow and develop confidence or you’ll coast through without really gaining anything but luck.  Most of the listeners who started their own fitness business from middle class America had middle class or better grades, and sports, and dated a few people then got engaged and married and it was all pretty easy. Those who didn’t have the ideal childhood, who had to get better, have more confidence and often come on stronger. Can you relate to that? So getting out of your comfort zone and doing things you don’t ordinarily do is key. Not once, but committing to them for 8 weeks or 3 months. Speak to Sell Fitness Opportunities: Speaking today includes podcasts, webinars, live video (Facebook, YouTube, Instagram, Instagram TV). I speak 3-4 times a week almost every week even if I don’t get on a stage or in front of a room of people. Create it. Film it. Critique it. Get better. Take some action. Speak to sell fitness by being interesting, animated, and interested in your audience's goals. Speaking Resources:  Toastmasters National Speakers Association improvisation comedy club drama class  They can build confidence. And they can make you a more interesting speaker. Who gets “yes” and who gets asked back? Interesting, engaging speakers who are having a good time being authentic. You can, by the way, speak to sell fitness, without being salesy, or sleazy.  Want help crafting a story that targets emotion and sells without selling? Book a session with me to talk about your speak to sell skills and how to get you booked to speak soon.  Other Resources: Link to How to Make an Irresistible Fitness Offer How to Reach the Most Lucrative Market Thanks for leaving a rating in iTunes! 1) visit  Voice for Fitness Professionals in iTunes 2) click listen in iTunes 3) leave a star rating and a comment 4) know how much I appreciate it!

Speak to sell fitness by creating a presentation that inspires and educates. I’m not talking about your power point. The best presentations to those groups like Rotary, Chamber of Commerce, and corporations don’t use power point. They use heart. I speak to sell fitness opportunity must have the emotional factor. If you don’t touch emotion you won’t be remembered. 40-year Fitness business owner/operator Tom Durkin is here today- not to do a book review – we’ll be back with another book review soon and I’ll link to a few prior episodes here. Tom has been one of the biggest influences of fitness in the state of Iowa with multiple business locations in multiple cities. Uniquely he’s anything but a silent partner he’s operating general manager. That means during the course of a day he’ll lead management meetings, nursery meetings, hire and train personal trainers, work in the membership office, sign employees paychecks, approve ads, and make public appearances to any number of groups including the chamber of commerce, large corporations, small businesses to grow the membership and help people. He has over 300 employees and thousands of members. He speaks. He sells. <ul> <li>Looking back over 40 years, how valuable has public speaking been in growing your businesses and your “brand” as the fitness guy?</li> <li>Lot’s of people get asked to speak, some get asked back, and you’ve been asked back many times, what do you attribute that to? </li> </ul> <ul> <li>You have over 300 employees – some in the position you were in when you began – but you are asked to give the presentation. Why do you think that is? Why don’t you send your employees?</li> <li>How would you describe the kind of presentation you give? </li> </ul> <ul> <li>How do you prepare and plan? You’ve got to have a beginning, middle, end that includes some kind of offer and we’ll talk about that separately, can you lay out how your presentation might go?</li> <li>Story is a huge connector and it has the ability to 1) create an emotional imprint 2) be remarkable – people will retell a story who will never retell the way to build bone density or some esoteric reasons fitness changes lives … now, you’ve got an advantage of 40 years of story collecting… do you remember? When you first started what stories did you tell? </li> </ul> <ul> <li>How do you structure your offer at the end of a presentation?</li> <li>More than one trainer or owner listening may resonate with your message and still be thinking, I could never do that, come on that strong, use those words… what would you say to them?</li> <li>You may be thinking, I don’t have 40 years to get good, collect stories, get confident… how can I get started now?</li> </ul> The thing that stops more trainers from speaking to sell fitness is confidence. You have a message, you would like to reach more people. I’ve watched one trainer who trained one-on-one clients at a whisper because she lacked confidence and didn’t want anyone else to hear what she was saying – go from that to loving to speak. It took a couple years… of her following up with calls to clients, doing consultations and asking for the sale. Here’s the difference: confidence. Confidence comes doing things out of your comfort zone. So say you’re a basketball player and you’ve traveled all over in college, you started, you were great at it, you always got pretty good grades, did well in most things you tried. You don’t gain confidence from that. Why? Because it came easy.  In fact, if in your life most things were easy – at least doing them average was easy – you lack confidence when it comes to something new. If you’re not good at it right away chances are you push back. Case in point? What's Blocking Your Confidence? Look at your own high school or college athlete stars. Then look at the nerds who weren’t part of the popular group. Usually after high school those nerds blossom. The stars? Many of them played it safe and aren’t in very good shape any more. They go live at home where they can relive that old identity and are more likely to be overweight and out of shape. True story! Life will force you to grow and develop confidence or you’ll coast through without really gaining anything but luck.  Most of the listeners who started their own fitness business from middle class America had middle class or better grades, and sports, and dated a few people then got engaged and married and it was all pretty easy. Those who didn’t have the ideal childhood, who had to get better, have more confidence and often come on stronger. Can you relate to that? So getting out of your comfort zone and doing things you don’t ordinarily do is key. Not once, but committing to them for 8 weeks or 3 months. Speak to Sell Fitness Opportunities: Speaking today includes podcasts, webinars, live video (Facebook, YouTube, Instagram, Instagram TV). I speak 3-4 times a week almost every week even if I don’t get on a stage or in front of a room of people. Create it. Film it. Critique it. Get better. Take some action. Speak to sell fitness by being interesting, animated, and interested in your audience's goals. Speaking Resources: <ul> <li>Toastmasters</li> <li>National Speakers Association</li> <li>improvisation</li> <li>comedy club</li> <li>drama class</li> </ul> They can build confidence. And they can make you a more interesting speaker. Who gets “yes” and who gets asked back? Interesting, engaging speakers who are having a good time being authentic. You can, by the way, speak to sell fitness, without being salesy, or sleazy.  Want help crafting a story that targets emotion and sells without selling? <a href="%20%20http:/www.scheduleyou.in/ZzFwszm" rel="nofollow" target="_blank">Book a session</a> with me to talk about your speak to sell skills and how to get you booked to speak soon.  Other Resources: <a href="https://attendee.gotowebinar.com/register/1090400371987207169" rel="nofollow" target="_blank">Link to How to Make an Irresistible Fitness Offer</a> <a href="https://attendee.gotowebinar.com/register/8421430435647993346" rel="nofollow" target="_blank">How to Reach the Most Lucrative Market</a> Thanks for leaving a rating in iTunes! 1) visit <a href="https://podcasts.apple.com/us/podcast/voice-for-fitness-professionals-podcast/id731652575" rel="nofollow" target="_blank"> Voice for Fitness Professionals in iTunes</a> 2) click listen in iTunes 3) leave a star rating and a comment 4) know how much I appreciate it!

How to Speak to Sell Fitness: Presentations that Wow

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