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Higher Ed Marketing Lab

Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.

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Optimizing the Campus Visit with Will Patch and Jeff Kallay

Optimizing the Campus Visit with Will Patch and Jeff Kallay

In this episode, we dig into the results of a fresh survey from Niche, exploring the campus visit from the perspective o... Read more

19 Apr 2023

44mins

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Countdown to Google Analytics 4 with Chris Sietsema

Countdown to Google Analytics 4 with Chris Sietsema

Analytics expert Chris Sietsema of Teach to Fish Digital gives us an update on the current state of Google Analytics 4 (... Read more

27 Mar 2023

46mins

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The State of the Campus Visit with Jeff Kallay

The State of the Campus Visit with Jeff Kallay

The campus visit is a make-or-break moment for traditional undergrads, but as campuses have emerged from the pandemic, t... Read more

25 Feb 2022

28mins

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Making DEI Practical at University of St. Thomas

Making DEI Practical at University of St. Thomas

Diversity, equity, and inclusion is top of mind for many higher ed marketers, but figuring out the practical side of app... Read more

11 Feb 2022

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Fostering Collaboration Across Decentralized Marketing Teams at UT San Antonio

Fostering Collaboration Across Decentralized Marketing Teams at UT San Antonio

Marketing leaders at the University of Texas-San Antonio share how innovations they made during COVID ended up transform... Read more

25 Jan 2022

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Differentiating Your School Through Smart Strategy

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We talk with Dr. Chuck Bamford about crafting smart competitive strategies to differentiate your school in a crowded mar... Read more

7 Oct 2021

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Managing a Team That Spans Four Generations

Managing a Team That Spans Four Generations

In the fourth and final episode of our VP Summer Series, we talk with Kevin Kropf, EVP of Enrollment at Drury University... Read more

3 Sep 2021

53mins

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How to Win Faculty and Influence Staff (and Athletics)

How to Win Faculty and Influence Staff (and Athletics)

In part three of our VP Summer Series, we talk with Brad Pochard, AVP for Enrollment and Dean of Admissions at Furman Un... Read more

11 Aug 2021

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