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Thought Feeder

Deep thoughts, critique, and solutions for higher education digital marketers. Joel Goodman and Jon-Stephen Stansel host this program that questions the status quo of digital marketing in higher ed an... Read more

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Episode 38: The Servant Marketer’s Guide to Leading with Empathy

Episode 38: The Servant Marketer’s Guide to Leading with Empathy

Jenny Petty from the University of Montana joins the show in this special "Lost Episode" from June 2021. How exactly do ... Read more

7 Jul 2022

41mins

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Episode 37: Social Media Lessons from the Campaign Trail with Anastasia Golovashkina

Episode 37: Social Media Lessons from the Campaign Trail with Anastasia Golovashkina

Anastasia Golovashkina talks about her work in political social media, including Elizabeth Warren’s 2020 presidential ca... Read more

15 Apr 2022

42mins

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Episode 36: Software, stewardship, and the student experience

Episode 36: Software, stewardship, and the student experience

Eric Stoller discusses the higher ed tech landscape and provides helpful advice for colleges and universities evaluating... Read more

21 May 2021

39mins

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Episode 35: What to do with multiple social audiences

Episode 35: What to do with multiple social audiences

Bailey Cargill draws experience from managing social media for Nickelodeon properties and helps us think about approachi... Read more

13 May 2021

44mins

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Episode 34: The Weight of Leadership with Jaime Hunt

Episode 34: The Weight of Leadership with Jaime Hunt

Jaime Hunt discusses the tone marketing leadership can set in higher education.

1 Apr 2021

45mins

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Episode 33: Abby Covert Makes Sense Out of Messes

Episode 33: Abby Covert Makes Sense Out of Messes

Abby Covert joins the show to talk about information architecture, usability research, and adding humanity into the desi... Read more

23 Jan 2021

44mins

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Episode 32: University Site Search

Episode 32: University Site Search

Will Noble from Funnelback joins the show to talk about all things site search in higher ed. This episode is sponsored b... Read more

15 Jan 2021

49mins

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Episode 31: Higher Ed Resolutions

Episode 31: Higher Ed Resolutions

Joel and J.S. talk through some of the things they hope higher ed marketing pros will work on for the new year. After a ... Read more

10 Jan 2021

35mins

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Episode 30: No, your institution doesn’t need to be on Parler

Episode 30: No, your institution doesn’t need to be on Parler

The ins-and-outs of weighing whether to join a new social media platform. Does your university really want to be associa... Read more

25 Nov 2020

24mins

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Episode 29: Building Strong, Values-driven Communities

Episode 29: Building Strong, Values-driven Communities

Danielle Maveal joins Thought Feeder to talk about her experiences building strong communities for brands and the import... Read more

29 Oct 2020

33mins

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