This is the first episode of our brand new podcast called Rework. If you like it you can subscribe to Rework on Apple Podcasts or wherever you get your podcasts.Welcome to the first episode of Rework! This podcast is based on Jason Fried and David Heinemeier Hansson's 2010 best-selling business book, which was itself based on years of blogging. So what better way to kick off this show than talking about byproducts? In this episode, Jason explains how Basecamp's ideas have been packaged as blog posts, workshops, and books. We also visit a 145-year-old sawmill in Ontario, Canada to see how this family-owned business sells its physical byproducts.

This is the first episode of our brand new podcast called Rework. If you like it you can subscribe to Rework on Apple Podcasts or wherever you get your podcasts. Welcome to the first episode of Rework! This podcast is based on Jason Fried and David Heinemeier Hansson's 2010 best-selling business book, which was itself based on years of blogging. So what better way to kick off this show than talking about byproducts? In this episode, Jason explains how Basecamp's ideas have been packaged as blog posts, workshops, and books. We also visit a 145-year-old sawmill in Ontario, Canada to see how this family-owned business sells its physical byproducts.

Rework - Sell Your By-products

Lily Liu was 16 years old when a talent scout approached her at a department store. She started her career as a model, but found her true calling behind the scenes, first representing her three daughters and then opening her own talent agency. For Lily, who's spent her career working for opportunities for Asian and Asian-American talent, the issue of representation has taken on a special resonance.

Lily Liu was 16 years old when a talent scout approached her at a department store. She started her career as a model, but found her true calling behind the scenes, first representing her three daughters and then opening her own talent agency. For Lily, who's spent her career working for opportunities for Asian and Asian-American talent, the issue of representation has taken on a special resonance.

Business Model

Tim Masters describes himself as "just a mattress maker," but that belies the business acumen he's gained over decades of building and selling beds. Tim's store in the Chicago suburbs, Quality Sleep Shop, opened in 1969 and has held its own against the proliferation of private equity-backed mattress corporations and chain stores. As Big Mattress has grown more complex, churning out endless permutations of confusingly named products, Tim has embraced simplicity.

Tim Masters describes himself as "just a mattress maker," but that belies the business acumen he's gained over decades of building and selling beds. Tim's store in the Chicago suburbs, Quality Sleep Shop, opened in 1969 and has held its own against the proliferation of private equity-backed mattress corporations and chain stores. As Big Mattress has grown more complex, churning out endless permutations of confusingly named products, Tim has embraced simplicity.

Going to the Mattresses

Ben and Larry are longtime owners of two different music-related businesses, a payroll service for musicians and an auctioneer of rare classical LPs. They don't know each other, but they have something in common: They're both still running their businesses on custom software written in the 1980s by the same developer. If you miss the sound of a dot matrix printer at work, this is the episode for you.

If It Ain't Baroque, Don't Fix It

Troy Henikoff

Troy Henikoff was a college student in 1984 when he wrote his first program, a piece of software to help his grandfather's steel warehouse manage their inventory. That summer project led Troy to start his own software consulting business a couple years later. This is an atypical Distance story about beginnings, endings and unexpected legacies.

In 2010, as Worksman Cycles was emerging from the recession and ready to grow again, the maker of heavy-duty cycles saw an exciting opportunity to supply the bikes for New York City's bike share program. But the city rejected Worksman's proposal, and that disappointment lay the groundwork for the company to relocate to South Carolina, leaving behind the city it had been in since its founding in 1898.

The Business Cycle, Part 2

Worksman Cycles is the oldest American bicycle manufacturer that still makes its products in the U.S. Founded in New York in 1898, Worksman has outlasted the demise of American cycle manufacturing by focusing on a niche category: heavy duty tricycles that factory workers use for hauling equipment and getting around industrial plants. And Worksman's president is determined to keep the company in the U.S., even as that commitment has been tested through the years.

The Business Cycle, Part 1

Nom Wah Tea Parlor is New York Chinatown's oldest dim sum restaurant. For decades, it served Cantonese dumplings and rolls in the traditional way, from trolleys pushed around the restaurant. When Wilson Tang took over Nom Wah in 2011, he switched from trolleys to menus with pictures and started serving dim sum through dinner. He also opened new locations that broadened Nom Wah's repertoire beyond dim sum. These were big changes for a restaurant that opened in 1920, but Wilson saw them as measures to secure Nom Wah's future for its next century in business.

Steeped in History

Matt Stock is a business owner who loves marketing and has embraced the unglamorous job of selling a pretty mundane service: basement waterproofing. He's tried everything from Yellow Pages to billboards to Internet advertising at U.S. Waterproofing, his 60-year-old family business. But Matt faced one of his greatest challenges as a business owner and a marketer in 2012, when Illinois was hit with a drought.

Make It Rain

Every year in the weeks leading up to Easter, the four-person staff at Danish Maid Butter Co. starts counting sheep. The Chicago company has made lamb-shaped butter for more than 50 years, moving from wooden molds dropped in cans of ice water to a more modern process. There are other parts of Danish Maid's business that are larger and growing faster, but the two siblings that run the company remain committed to the butter lambs as an important link to both their family legacy and current generations of customers.

You Butter Believe It!

What's the hardest thing about business? Not going out of business. The Distance features stories of private businesses that have been operating for at least 25 years and the people who got them there. Hear business owners share their stories of hard work, survival and building something that lasts. The Distance is a production of Basecamp, the company behind the leading project management app.

Fifteen minutes of wonderful family business stories. Thankfully, none of them are about tech!

Happy, heart warming, and not too long

Very much enjoy your podcast, very well produced!  Eagerly anticipate every one.

Great stories

The Distance

The Peter Troost Monument Company has been making grave markers, headstones and mausoleums in the Chicago area since 1889. The issue of longevity has a particular resonance for fifth-generation president Lisa Troost, who knows that the product she sells is a one-time purchase that is meant to last forever.

Grave Matters

When Abdul Qaiyum, a young Pakistani immigrant, discovered Merz Apothecary in 1972, the Swiss German drugstore was on the verge of closing permanently after nearly a century in business. Qaiyum bought the store from the founding family and has run it ever since, transforming a modest purveyor of homeopathic remedies into a retailer that combines modern business savvy with old-world nostalgia.

Family Medicine

We're trying something new with this episode. It's a conversation between business owners on different ends of the experience spectrum. Sisters Anne Pezalla and Kate Pezalla Marlin opened their women's athletic apparel and running shoe boutique, Lively Athletics, in 2014. They're at the start of their entrepreneurial journey and wanted to get some advice from Paul McKenna, who's been running a sandwich shop and catering business called Starship since 1977. You'll hear Anne, Kate and Paul discuss growth, competition, burnout and other issues facing small business owners.

A Lively Conversation, Part 1

The modern office has gone from private offices to cubicles, and from cube farms to more open spaces with lower partitions. All those changes have been good business for Office Furniture Resources, which is marking 25 years of buying and reselling the chairs, desks and cubicles that make up American offices. OFR operates in an industry that’s completely behind the scenes yet touches the lives of workers everywhere.

(rerun) - If These Cubicle Walls Could Talk

Throw your hands up at me! In 1979, Ann Christopherson and Linda Bubon opened a store in Chicago to sell books by and about women. Their business, Women &amp; Children First, became a place where emerging writers could be discovered, a safe space for women to discuss issues important to them, and a neighborhood institution that survived the rise and decline of large chain bookstores. Ann and Linda sold Women &amp; Children First in 2014 to staff members Lynn Mooney and Sarah Hollenbeck, who are continuing the store's mission of being independent, literary, political—and sustainable.

Independent Women

In the second half of the conversation between Paul McKenna of Starship restaurant and Anne Pezalla and Kate Pezalla Marlin of Lively Athletics, the business owners talk social media, the dark side of coupons and what's next.

A Lively Conversation, Part 2

With 95 years of history behind it, the Willowbrook Ballroom in Willow Springs, Ill. has seen many generations of dancers come and go. One dancer in particular has stuck around: Resurrection Mary, the ghost of a young woman who's reputed to haunt the ballroom and the area around it. She's one of the region's most well-known spooky legends.

Resurrection Mary

In the early 80s, long before he became the CEO of LION, his family-owned manufacturing company, Steve Schwartz ran his college fraternity's refrigerator rental business. Fridges are a far cry from LION's core business of making protective gear for firefighters, but that early experience gave Steve his first taste of entrepreneurism.

Keeping Those Refrigerators Running

Opening an ice cream store in Chicago is not for the faint of heart. Factor in a mostly deserted neighborhood and the Great Depression, and the idea of selling ice cream looks utterly harebrained. Yet that's exactly what the Sapp family did in 1926 when they started Original Rainbow Cone, and their signature treat—five flavors arranged in diagonal slabs—has come to symbolize spring and summer for generations of Chicagoans who grew up on the city's south side.

Rainbow Connection

As students of history, Harlan Berk and his three children know that circumstances around them can change rapidly. They've learned to adapt the family business through 51 years of buying and selling ancient coins, as well as antiquities and maps. From rare artifacts to a mystery involving long-lost valuables and the FBI, there's no telling what might turn up next at Harlan J. Berk Limited.

Ancient History, Modern Family

When Al Capone needed crates to smuggle liquor to his speakeasies, he bought boxes from a Chicago manufacturer called Ideal Box Co. Today, the company is run the Eisen brothers, whose great-grandfather started the business in 1924, and the Eisens are shaping a future that goes way beyond corrugated boxes. Ideal makes the point-of-purchase displays that dot the ends of supermarket aisles and beckon consumers into making impulse purchases. The Eisens believe that specializing in displays is the way out of the commoditized brown box.For more on Ideal, including photos, check out https://thedistance.com/ideal-box-co.

When Al Capone needed crates to smuggle liquor to his speakeasies, he bought boxes from a Chicago manufacturer called Ideal Box Co. Today, the company is run the Eisen brothers, whose great-grandfather started the business in 1924, and the Eisens are shaping a future that goes way beyond corrugated boxes. Ideal makes the point-of-purchase displays that dot the ends of supermarket aisles and beckon consumers into making impulse purchases. The Eisens believe that specializing in displays is the way out of the commoditized brown box. For more on Ideal, including photos, check out <a href="https://thedistance.com/ideal-box-co" rel="nofollow" target="_blank">https://thedistance.com/ideal-box-co</a>.

Ideal Box Co.

Bill Carlson describes his business as "a little shot and a beer bar," but the 61-year-old Uptown Tavern has always been more than a dive. It's a place where third-shift workers can unwind in the early morning and where people without a place to go on Thanksgiving can come in for a free turkey dinner. Bill, a veteran bartender, knows that even a humble tavern needs to keep evolving to survive.

Always Glad You Came

Chicagoans of a certain age can recall growing up with the Victory Auto Wreckers television commercial, a low-budget ad that seemed to run endlessly on afternoons and late nights. It turns out that 30-second spot, featuring a shaggy haired guy whose car door falls off, wasn't just a childhood fever dream. Victory Auto Wreckers, an auto salvage yard founded in 1945, ran the same commercial on local airwaves for 30 years. But the business is ready for a new ad to accompany a bigger image transformation, from dirty junkyard to modern recycling center.To see photos and watch the classic commercial, visit https://thedistance.com/victory-auto-wreckers.

Chicagoans of a certain age can recall growing up with the Victory Auto Wreckers television commercial, a low-budget ad that seemed to run endlessly on afternoons and late nights. It turns out that 30-second spot, featuring a shaggy haired guy whose car door falls off, wasn't just a childhood fever dream. Victory Auto Wreckers, an auto salvage yard founded in 1945, ran the same commercial on local airwaves for 30 years. But the business is ready for a new ad to accompany a bigger image transformation, from dirty junkyard to modern recycling center. To see photos and watch the classic commercial, visit <a href="https://thedistance.com/victory-auto-wreckers" rel="nofollow" target="_blank">https://thedistance.com/victory-auto-wreckers</a>.

Victory Auto Wreckers

Jason Fried

Jason Fried co-founded Basecamp in 1999 and in 2014 launched The Distance. Shaun Hildner sat down with Jason to talk about The Distance and the kinds of business stories that interest him.

Bonus Episode: Jason Fried

Bruce Roper never planned to start a business. As a teenager, he wanted to be a Beatle. As an adult, he moved to Chicago after a brief stint running a music store and began fixing guitars. Over the next quarter century, Bruce built up a modest but steady one-man business repairing and building instruments, as well as teaching guitar building. Bruce's students come to him seeking the secrets of making guitars, but he's the first to say there are no secrets. It's just a matter of doing it, and there's no substitute for the decades of experience Bruce has accumulated.

Solo Act

Human history comes with a long paper trail, and Graphic Conservation Company's mission is to preserve and restore that record. The 95-year-old lab specializes in repairing works on paper, which range from priceless historical artifacts and artwork to personal items like someone's old letter to Santa Claus. After nearly a century of smoothing wrinkles, patching holes and removing acid burns, there are few problems—on paper, anyway—that Graphic Conservation's staff can't fix.

Pulp Fixing

Athena Uslander is the Cyrano de Bergerac of brownies. The company she co-founded in 1983, Silverland Bakery, makes sweet treats that are sold under the names of grocery stores and restaurants across the U.S. and even internationally. Silverland Bakery may not have the consumer name recognition of a Mrs. Fields or Betty Crocker, but Athena Uslander has the sustainable business and entrepreneurial career she always wanted.

Chocoholic Anonymous

Some of the audio world's most revered headphones come out of a narrow, graffiti-covered house in Brooklyn's Sunset Park neighborhood. Grado Labs has been handcrafting phono cartridges and headphones at this location for six decades and remains under family ownership. Both vinyl and high-end headphones are having a moment right now, and that's keeping this long-running business as busy as ever.

High Fidelity

The warehouse at Carma Labs in Franklin, Wisconsin is filled with boxes of the 78-year-old company's signature product, Carmex lip balm. But there's something else going on in this concrete storage facility. Carma Labs President Paul Woelbing, the grandson of the company's founder, is on year eight of a personal mission to construct a massive pipe organ at the warehouse that will be open to the community. Woelbing wants to spur interest in organ music among a new generation of listeners and players—building a musical legacy alongside his business one.

Pipe Dreams

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