Every new thing you learn to do is scary at first. That includes starting a podcast, filming a video, writing a blog, or performing for a crowd. Dan Sullivan and Gord Vickman discuss The 4 C’s Formula® and how it captures every performer’s experience in starting a podcast and growing it. In This Episode: First-time performers tend to focus on their fears, but the audience never even notices. It’s hard to sound natural and have fun when you’re too focused on yourself.Wrap your message in a narrative or story for better engagement.The best entrepreneurial companies effectively combine Simplifier and Multiplier teamwork.  The 4 C’s Formula involves:First, commitment to a new effort.Then, courage to follow through despite the fear.Gradually, you develop new capabilities as you learn and grow from the experience.Eventually, you feel confidence in those capabilities.“The difference between courage and confidence is that confidence feels good.” —DanEarly in his radio career, Gord said a four-letter word live on air, and it changed everything.Dan believes consistency of delivery and of message are two things that hold your audience.You’re not competing with other similar podcasts; you’re competing with all the other things your audience could be doing with that time.“Hang out with people who love the thing that you’re doing.” —Dan“If you want one guarantee that your event’s going to be enjoyable for all the guests, the first thing you have to do is guarantee that the host has a good time.” —Dan, learned from Emily PostBe proud of the first podcast you made because you did it solely on commitment and courage, without yet having the capability and confidence.Resources:The 4 C’s Formula by Dan SullivanSimplifier-Multiplier Collaboration by Dan SullivanThe Strategic Podcast NetworkLearn more about author Emily Post

Every new thing you learn to do is scary at first. That includes starting a podcast, filming a video, writing a blog, or performing for a crowd. Dan Sullivan and Gord Vickman discuss The 4 C’s Formula® and how it captures every performer’s experience in starting a podcast and growing it. In This Episode:<h2> </h2><ul><li>First-time performers tend to focus on their fears, but the audience never even notices.</li><li> It’s hard to sound natural and have fun when you’re too focused on yourself.</li><li>Wrap your message in a narrative or story for better engagement.</li><li>The best entrepreneurial companies effectively combine Simplifier and Multiplier teamwork.</li><li>  The 4 C’s Formula involves:</li><li>First, commitment to a new effort.</li><li>Then, courage to follow through despite the fear.</li><li>Gradually, you develop new capabilities as you learn and grow from the experience.</li><li>Eventually, you feel confidence in those capabilities.</li><li>“The difference between courage and confidence is that confidence feels good.” —Dan</li><li>Early in his radio career, Gord said a four-letter word live on air, and it changed everything.</li><li>Dan believes consistency of delivery and of message are two things that hold your audience.</li><li>You’re not competing with other similar podcasts; you’re competing with all the other things your audience could be doing with that time.</li><li>“Hang out with people who love the thing that you’re doing.” —Dan</li><li>“If you want one guarantee that your event’s going to be enjoyable for all the guests, the first thing you have to do is guarantee that the host has a good time.” —Dan, learned from Emily Post</li><li>Be proud of the first podcast you made because you did it solely on commitment and courage, without yet having the capability and confidence.</li></ul> Resources:<a href="https://private.strategiccoach.com/store/products/186" rel="nofollow" target="_blank">The 4 C’s Formula</a> by Dan Sullivan<a href="https://private.strategiccoach.com/store/products/321" rel="nofollow" target="_blank">Simplifier-Multiplier Collaboration</a> by Dan Sullivan<a href="https://strategicpodcasts.com/" rel="nofollow" target="_blank">The Strategic Podcast Network</a>Learn more about author <a href="https://emilypost.com/" rel="nofollow" target="_blank">Emily Post</a>

Your First Show Is Your Worst Show

Gord Vickman and Dan Sullivan discuss Dan’s latest book, 10x Is Easier Than 2x, co-authored by Dr. Ben Hardy. By identifying the changes and breakthroughs that led to your past growth, you can gain the confidence and insight needed to achieve your next jump. Sounds like fun, right? This episode is a must-listen for entrepreneurs and creators looking to build things faster, easier, and cheaper than before. In This Episode: 10x Is Easier Than 2x is a compilation of concepts that have been tested and proven in The Strategic Coach® Program. Dan says it’s “the best book for getting an overview of all the productivity tricks that we have in Strategic Coach.”How can 10x growth possibly be easier than 2x growth? Dan invites the listener to remember that they’ve already made this leap at least once in their lives.The key to growth is imagining an exponentially—rather than incrementally—bigger future.Dan credits writer Ben Hardy for making these books possible.Reaching that future will require shedding outdated methods and even team members and customers who are no longer a good fit.This trilogy of books, Dan says, is linked by a kind of entrepreneurial logic: the logic of achievement, the logic of progress, and the logic of growth.When you set out to achieve breakthroughs, you have to allow for luck and surprises—and even count on them.Dan’s goal for these books was never about becoming a famous author but about finding new people to talk to who might be interested in The Strategic Coach Program. Resources: 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin HardyWho Not How by Dan Sullivan and Dr. Benjamin HardyThe Gap And The Gain by Dan Sullivan and Dr. Benjamin HardyNovelist Mark DawsonTucker MaxThe Strategic Coach Program

Gord Vickman and Dan Sullivan discuss Dan’s latest book, 10x Is Easier Than 2x, co-authored by Dr. Ben Hardy. By identifying the changes and breakthroughs that led to your past growth, you can gain the confidence and insight needed to achieve your next jump. Sounds like fun, right? This episode is a must-listen for entrepreneurs and creators looking to build things faster, easier, and cheaper than before. In This Episode: <ul><li>10x Is Easier Than 2x is a compilation of concepts that have been tested and proven in The Strategic Coach® Program. Dan says it’s “the best book for getting an overview of all the productivity tricks that we have in Strategic Coach.”</li><li>How can 10x growth possibly be easier than 2x growth? Dan invites the listener to remember that they’ve already made this leap at least once in their lives.</li><li>The key to growth is imagining an exponentially—rather than incrementally—bigger future.</li><li>Dan credits writer Ben Hardy for making these books possible.</li><li>Reaching that future will require shedding outdated methods and even team members and customers who are no longer a good fit.</li><li>This trilogy of books, Dan says, is linked by a kind of entrepreneurial logic: the logic of achievement, the logic of progress, and the logic of growth.</li><li>When you set out to achieve breakthroughs, you have to allow for luck and surprises—and even count on them.</li><li>Dan’s goal for these books was never about becoming a famous author but about finding new people to talk to who might be interested in The Strategic Coach Program.</li></ul> Resources: <a href="https://10xeasierbook.com/" rel="nofollow" target="_blank">10x Is Easier Than 2x</a> by Dan Sullivan and Dr. Benjamin Hardy<a href="https://whonothow.com/" rel="nofollow" target="_blank">Who Not How</a> by Dan Sullivan and Dr. Benjamin Hardy<a href="https://gapandgainbook.com/" rel="nofollow" target="_blank">The Gap And The Gain</a> by Dan Sullivan and Dr. Benjamin HardyNovelist <a href="https://markjdawson.com/" rel="nofollow" target="_blank">Mark Dawson</a><a href="https://tuckermax.com/" rel="nofollow" target="_blank">Tucker Max</a><a href="https://strategiccoach.com/" rel="nofollow" target="_blank">The Strategic Coach Program</a>

How To Win Big By Doing Less

Get the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x.Dan Sullivan and Gord Vickman discuss the importance of partnership between AI and humans—finding a balance between technology and the human touch. Dan also shares his insights about where ideas come from and the differences between creativity, wisdom, and intelligence. In This Episode: Dan and Gord talk about the importance of AI-human partnership, addressing concerns of AI replacing human creativity.Where does Dan get his ideas? Through conversations with ambitious people and those who faced setbacks, as well as by thinking about his thinking.Intelligence manifests in Unique Ability®, like Larry Bird's situational quickness and unpredictability in basketball.Human creativity links unrelated concepts, while AI focuses on patterns and predictability.What’s the difference between data, information, knowledge, and wisdom?Journalism's decline linked to AI's inability to replicate the classic journalist’s three Ws: waiting, wondering, and wandering.News reporter Barbara Frum interviewing the Shah of Iran's consort, tapping into the listeners’ reactions in a way that AI never could.Dan sees AI as just another tool, not a replacement for human thinking, and emphasizes maintaining agency and partnership with technology. Resources: Larry BirdBarbara Frum, from the CBC archivesHoward Getson – CEO, CapitalogixThe Gulag Archipelago by Aleksandr SolzhenitsynThe Strategic Podcast Network

Get the latest book by Dan Sullivan and Ben Hardy, <a href="https://10xeasierbook.com/" rel="nofollow" target="_blank">10x Is Easier Than 2x</a>. Dan Sullivan and Gord Vickman discuss the importance of partnership between AI and humans—finding a balance between technology and the human touch. Dan also shares his insights about where ideas come from and the differences between creativity, wisdom, and intelligence.<h2> </h2><h2>In This Episode:</h2> <ul><li>Dan and Gord talk about the importance of AI-human partnership, addressing concerns of AI replacing human creativity.</li><li>Where does Dan get his ideas? Through conversations with ambitious people and those who faced setbacks, as well as by thinking about his thinking.</li><li>Intelligence manifests in Unique Ability®, like Larry Bird's situational quickness and unpredictability in basketball.</li><li>Human creativity links unrelated concepts, while AI focuses on patterns and predictability.</li><li>What’s the difference between data, information, knowledge, and wisdom?</li><li>Journalism's decline linked to AI's inability to replicate the classic journalist’s three Ws: waiting, wondering, and wandering.</li><li>News reporter Barbara Frum interviewing the Shah of Iran's consort, tapping into the listeners’ reactions in a way that AI never could.</li><li>Dan sees AI as just another tool, not a replacement for human thinking, and emphasizes maintaining agency and partnership with technology.</li></ul> <h2>Resources:</h2><h2> </h2><ul><li><a href="https://en.wikipedia.org/wiki/Larry_Bird" rel="nofollow" target="_blank">Larry Bird</a></li><li><a href="https://www.cbc.ca/radio/asithappens/as-it-happens-50th-anniversary-special-friday-1.4903581/barbara-frum-s-legacy-she-never-lost-her-cool-1.4903585" rel="nofollow" target="_blank">Barbara Frum, from the CBC archives</a></li><li><a href="https://capitalogixfunds.com/" rel="nofollow" target="_blank">Howard Getson</a> – CEO, Capitalogix</li><li><a href="https://en.wikipedia.org/wiki/The_Gulag_Archipelago" rel="nofollow" target="_blank">The Gulag Archipelago</a> by Aleksandr Solzhenitsyn</li><li><a href="https://resources.strategiccoach.com/podcasts" rel="nofollow" target="_blank">The Strategic Podcast Network</a></li></ul>

Human Horsepower

Join Dan Sullivan and Gord Vickman as they explore the rapid growth of podcasts and how the most successful shows get things done. Why are so many people turning to them over traditional media? The answer, Dan says, is relationship: The best podcasters know that it’s not about them, it’s about you.In This Episode:﻿Why podcasts exploded in popularity.Why creating a podcast is no longer just fringe marketing.The importance of building relationships with listeners.A marriage analogy for building a show from a seed.The importance of understanding the listener's needs.A timely transition from broadcast to podcast.﻿The D.O.S. Conversation “A deceptively simple method for immediately making a powerful connection with any client or prospect, which allows you to create unique value in their life.”

Join Dan Sullivan and Gord Vickman as they explore the rapid growth of podcasts and how the most successful shows get things done. Why are so many people turning to them over traditional media? The answer, Dan says, is relationship: The best podcasters know that it’s not about them, it’s about you. In This Episode:﻿<ul><li>Why podcasts exploded in popularity.</li><li>Why creating a podcast is no longer just fringe marketing.</li><li>The importance of building relationships with listeners.</li><li>A marriage analogy for building a show from a seed.</li><li>The importance of understanding the listener's needs.</li><li>A timely transition from broadcast to podcast.</li></ul> ﻿<a href="https://private.strategiccoach.com/store/products/21" rel="nofollow" target="_blank">The D.O.S. Conversation</a> “A deceptively simple method for immediately making a powerful connection with any client or prospect, which allows you to create unique value in their life.”

A Marriage And A Podcast Have A Lot In Common

Gord Vickman and Dan Sullivan explain how entrepreneurs who don't think of themselves as technically minded can still use the latest tools to their advantage. You’ll learn simple, actionable steps for breaking through the mental barriers that can make technology seem intimidating at first, so that you can make it another part of your overall teamwork strategy.In This Episode:How can entrepreneurs who don’t consider themselves to be technically minded embrace new technologies?Dan’s new quarterly book, Thinking About Your Thinking, is based on a mental skill he developed at age six and formed the basis for all his subsequent success.Most people think about things, people, and thoughts, but there’s another level of thinking available that opens up new and better possibilities.Why Dan’s never felt lonely or weird—even when he was doing completely different things to the people around him.Instead of learning about every new development himself, Dan simply surrounds himself with others who are fascinated by technology, tells them what he’s looking for, and rewards them for discovering useful new shortcuts and capabilities.Gord and Dan discuss the Kolbe profile, which helps you learn how to work in your best abilities—or team up with others whose skills complement yours.The Kolbe profile made Dan happy because it highlighted the areas where he has no staying power or motivation, which showed him where he needed teamwork.Kolbe also helps explain the widely different ways in which people will approach learning a new tool.“Technology is teamwork that has been made automatic.” - DanThe starting point is an awareness of individual uniqueness, then combining that with other people’s uniqueness.“I always keep a smart human between me and technology.” - Dan“I would not spend any time learning how to use any technology. But I’m very, very fast to understand the importance of the technology.” - DanThinking About Your Thinking by Dan SullivanThe Kolbe Profile

Gord Vickman and Dan Sullivan explain how entrepreneurs who don't think of themselves as technically minded can still use the latest tools to their advantage. You’ll learn simple, actionable steps for breaking through the mental barriers that can make technology seem intimidating at first, so that you can make it another part of your overall teamwork strategy. In This Episode:<ul><li>How can entrepreneurs who don’t consider themselves to be technically minded embrace new technologies?</li><li>Dan’s new quarterly book, Thinking About Your Thinking, is based on a mental skill he developed at age six and formed the basis for all his subsequent success.</li><li>Most people think about things, people, and thoughts, but there’s another level of thinking available that opens up new and better possibilities.</li><li>Why Dan’s never felt lonely or weird—even when he was doing completely different things to the people around him.</li><li>Instead of learning about every new development himself, Dan simply surrounds himself with others who are fascinated by technology, tells them what he’s looking for, and rewards them for discovering useful new shortcuts and capabilities.</li><li>Gord and Dan discuss the Kolbe profile, which helps you learn how to work in your best abilities—or team up with others whose skills complement yours.</li><li>The Kolbe profile made Dan happy because it highlighted the areas where he has no staying power or motivation, which showed him where he needed teamwork.</li><li>Kolbe also helps explain the widely different ways in which people will approach learning a new tool.</li><li>“Technology is teamwork that has been made automatic.” - Dan</li><li>The starting point is an awareness of individual uniqueness, then combining that with other people’s uniqueness.</li><li>“I always keep a smart human between me and technology.” - Dan</li><li>“I would not spend any time learning how to use any technology. But I’m very, very fast to understand the importance of the technology.” - Dan</li></ul> <a href="https://private.strategiccoach.com/store/products/486" rel="nofollow" target="_blank">Thinking About Your Thinking</a> by Dan Sullivan<a href="https://kolbe.com/" rel="nofollow" target="_blank">The Kolbe Profile</a>

From Intimidation to Innovation 

ChatGPT is on everyone’s lips and on everyone’s screens, but as an entrepreneur, you might be asking how it can help with your business growth. Dan Sullivan and Gord Vickman share how to tell if the current crop of AI tools is useful for your business or just the latest futuristic distraction.In This Episode:ChatGPT is the next level of written communication that started with the teletype.AI has not yet reached the level of being able to tell a good story.Great teamwork is completing any project through greater productivity and achieving greater profitability.If you’re wondering how an AI tool can be useful to your business, first ask how it can help make your team more productive, and second, ask how it can help increase profits.Garbage in, garbage out: AI results are only as good as the instructions.Dan points out that ChatGPT’s response is strictly positive because the company OpenAI is most profitable when we see its benefits and consume its service.Gord and Dan wonder what exactly we’re being sold. Is this just a toy to generate meaningless social media content or a tool that can allow anyone to be a creator of useful material?No matter what new technology comes up, Dan’s approach is always to keep a very smart human between him and that technology.AI might generate the first 80% of the content, but a very smart human can take it to the next 80%.Learn more about Ray KurzweilLearn more about Mike KoenigsLearn more about Hamish MacDonald

ChatGPT is on everyone’s lips and on everyone’s screens, but as an entrepreneur, you might be asking how it can help with your business growth. Dan Sullivan and Gord Vickman share how to tell if the current crop of AI tools is useful for your business or just the latest futuristic distraction. In This Episode:<ul><li>ChatGPT is the next level of written communication that started with the teletype.</li><li>AI has not yet reached the level of being able to tell a good story.</li><li>Great teamwork is completing any project through greater productivity and achieving greater profitability.</li><li>If you’re wondering how an AI tool can be useful to your business, first ask how it can help make your team more productive, and second, ask how it can help increase profits.</li><li>Garbage in, garbage out: AI results are only as good as the instructions.</li><li>Dan points out that ChatGPT’s response is strictly positive because the company OpenAI is most profitable when we see its benefits and consume its service.</li><li>Gord and Dan wonder what exactly we’re being sold. Is this just a toy to generate meaningless social media content or a tool that can allow anyone to be a creator of useful material?</li><li>No matter what new technology comes up, Dan’s approach is always to keep a very smart human between him and that technology.</li><li>AI might generate the first 80% of the content, but a very smart human can take it to the next 80%.</li></ul> Learn more about <a href="https://en.wikipedia.org/wiki/Ray_Kurzweil" rel="nofollow" target="_blank">Ray Kurzweil</a>Learn more about <a href="https://www.mikekoenigs.com/" rel="nofollow" target="_blank">Mike Koenigs</a>Learn more about <a href="https://hame.land/index.html" rel="nofollow" target="_blank">Hamish MacDonald</a>

ChatGPT For AI-mazing Business Growth (See What We Did There?)

Every new technology makes someone’s job irrelevant. Blockchain and its by-products—NFTs, smart contracts, and stablecoins—decentralize transactions that are traditionally moderated by middlemen and gatekeepers. If you’re one of those middlemen today, it may be time to find innovative ways to create value that people will pay you for.In This Episode:Technology eliminates people having to do predictable work in a process or system.Freed from doing predictable work, people can be creative elsewhere.The blockchain, which allows smart contracts and cryptocurrencies such as stablecoins, is a technology that eliminates middlemen and gatekeepers.NFTs allow creators to sell directly to buyers, and buyers to resell directly to each other.Originally, CryptoPunks’ pixelated cartoons were reselling for tens of thousands of dollars.Like Holland’s tulip bulb craze in the 1600s or the Japanese real estate craze in the 1980s, people are using these cartoons as an investment, believing they can sell them for much more later.Trust is the essence of capitalism.The internet has made it difficult to know whom to trust, but blockchain smart contracts solve that.Smart contracts are tiny programs plus data deployed on a blockchain, such as Ethereum, that automatically execute an exchange once the conditions have been met.Instead of having a third party such as Kickstarter hold all the money during a crowdfunding campaign and then take up to a 10% cut, a smart contract can eliminate that middleman at just the cost of hosting the smart contract on the network.Defi, or decentralized finance, works the same way to make secure loans available to people who were turned down by banks.Stablecoins are cryptocurrencies that are pegged to a stable asset like the U.S. dollar or gold.Because they don’t fluctuate wildly, stablecoins can be used for reliable international payments.Stablecoins also cut out fees to banks and other institutions because there’s no currency exchange and no service charge for moving across borders.If you want intellectual property protection today, you must file copyrights and trademarks in every country for it to be enforceable everywhere.With the blockchain, Strategic Coach could upload its thinking tools in a similar way to smart contracts or NFTs to universally prove ownership of creation.CryptoPunks IBM article: “What are smart contracts on blockchain?” Forbes article: “An Introduction To Stablecoins” Your Life As A Strategy Circle by Dan Sullivan

Every new technology makes someone’s job irrelevant. Blockchain and its by-products—NFTs, smart contracts, and stablecoins—decentralize transactions that are traditionally moderated by middlemen and gatekeepers. If you’re one of those middlemen today, it may be time to find innovative ways to create value that people will pay you for. In This Episode:<ul><li>Technology eliminates people having to do predictable work in a process or system.</li><li>Freed from doing predictable work, people can be creative elsewhere.</li><li>The blockchain, which allows smart contracts and cryptocurrencies such as stablecoins, is a technology that eliminates middlemen and gatekeepers.</li><li>NFTs allow creators to sell directly to buyers, and buyers to resell directly to each other.</li><li>Originally, CryptoPunks’ pixelated cartoons were reselling for tens of thousands of dollars.</li><li>Like Holland’s tulip bulb craze in the 1600s or the Japanese real estate craze in the 1980s, people are using these cartoons as an investment, believing they can sell them for much more later.</li><li>Trust is the essence of capitalism.</li><li>The internet has made it difficult to know whom to trust, but blockchain smart contracts solve that.</li><li>Smart contracts are tiny programs plus data deployed on a blockchain, such as Ethereum, that automatically execute an exchange once the conditions have been met.</li><li>Instead of having a third party such as Kickstarter hold all the money during a crowdfunding campaign and then take up to a 10% cut, a smart contract can eliminate that middleman at just the cost of hosting the smart contract on the network.</li><li>Defi, or decentralized finance, works the same way to make secure loans available to people who were turned down by banks.</li><li>Stablecoins are cryptocurrencies that are pegged to a stable asset like the U.S. dollar or gold.</li><li>Because they don’t fluctuate wildly, stablecoins can be used for reliable international payments.</li><li>Stablecoins also cut out fees to banks and other institutions because there’s no currency exchange and no service charge for moving across borders.</li><li>If you want intellectual property protection today, you must file copyrights and trademarks in every country for it to be enforceable everywhere.</li><li>With the blockchain, Strategic Coach could upload its thinking tools in a similar way to smart contracts or NFTs to universally prove ownership of creation.</li></ul> <a href="https://cryptopunks.app/" rel="nofollow" target="_blank">CryptoPunks </a>IBM article: <a href="https://www.ibm.com/topics/smart-contracts" rel="nofollow" target="_blank">“What are smart contracts on blockchain?” </a>Forbes article: <a href="https://www.forbes.com/advisor/investing/cryptocurrency/stablecoins/" rel="nofollow" target="_blank">“An Introduction To Stablecoins” </a><a href="https://private.strategiccoach.com/store/products/296" rel="nofollow" target="_blank">Your Life As A Strategy Circle</a> by Dan Sullivan

You Might Not Be Interested In Blockchain, But Blockchain Is Interested In You

There's a misconception that podcasting is a quick way to make money. But if you're only in it for the cash, you'll likely be disappointed. Start a podcast for the right reasons: to create value for your audience. When you focus on creating great content for your listeners, the money may show up in other ways. Dan Sullivan and Gord Vickman explain how Strategic Coach has seen consistent growth for decades by doing just that.In This Episode:Most entrepreneurs develop the courage to become entrepreneurs because they’re good salespeople.Marketing is what allows you to even have the opportunity to be in front of someone.If you see a problem, set out to solve it whether you get paid for it or not.You should do it because it’s valuable, regardless of the money you make.Don’t listen to the people who are trying to throw you into The Gap by saying, “Oh, you must do this. Because everyone else is doing it!”Don’t force people to learn something new in order to get value from you.A podcast is like a message in a bottle. Most will sink, but others wash up on a beach where somebody will read it and say, “I’ve been looking for that!”Existing clients listen to our podcasts faithfully. They come to the workshops and talk about the subjects that the podcasts cover.The goal of the Strategic Podcast Network is to attract people and marinate them in the content in hopes that they become successful, talented, ambitious entrepreneurs.It’s not tough to make money if your focus is on making other people successful.The Gap and The Gain by Ben Hardy and Dan SullivanThe Strategic Podcast Network features all our shows in one place10xTalk podcast, featuring Dan Sullivan and Joe PolishJoe Polish’s Genius NetworkInside Strategic Coach podcast featuring Dan Sullivan and Shannon Waller

There's a misconception that podcasting is a quick way to make money. But if you're only in it for the cash, you'll likely be disappointed. Start a podcast for the right reasons: to create value for your audience. When you focus on creating great content for your listeners, the money may show up in other ways. Dan Sullivan and Gord Vickman explain how Strategic Coach has seen consistent growth for decades by doing just that. In This Episode:<ul><li>Most entrepreneurs develop the courage to become entrepreneurs because they’re good salespeople.</li><li>Marketing is what allows you to even have the opportunity to be in front of someone.</li><li>If you see a problem, set out to solve it whether you get paid for it or not.</li><li>You should do it because it’s valuable, regardless of the money you make.</li><li>Don’t listen to the people who are trying to throw you into The Gap by saying, “Oh, you must do this. Because everyone else is doing it!”</li><li>Don’t force people to learn something new in order to get value from you.</li><li>A podcast is like a message in a bottle. Most will sink, but others wash up on a beach where somebody will read it and say, “I’ve been looking for that!”</li><li>Existing clients listen to our podcasts faithfully. They come to the workshops and talk about the subjects that the podcasts cover.</li><li>The goal of the Strategic Podcast Network is to attract people and marinate them in the content in hopes that they become successful, talented, ambitious entrepreneurs.</li><li>It’s not tough to make money if your focus is on making other people successful.</li></ul> <a href="https://gapandgainbook.com/" rel="nofollow" target="_blank">The Gap and The Gain</a> by Ben Hardy and Dan SullivanThe <a href="https://resources.strategiccoach.com/podcasts" rel="nofollow" target="_blank">Strategic Podcast Network</a> features all our shows in one place<a href="https://10xtalk.com/" rel="nofollow" target="_blank">10xTalk</a> podcast, featuring Dan Sullivan and Joe PolishJoe Polish’s <a href="https://geniusnetwork.com/" rel="nofollow" target="_blank">Genius Network</a><a href="https://resources.strategiccoach.com/inside-strategic-coach-connecting-entrepreneurs-with-what-really-matters" rel="nofollow" target="_blank">Inside Strategic Coach</a> podcast featuring Dan Sullivan and Shannon Waller

Your Message In A Bottle

Are you paranoid that you’ll soon be replaced a computer? What you might not realize is that no matter how fast a computer can process information, only humans can create meaning. Dan Sullivan and Gord Vickman discuss how technological breakthroughs actually affect human beings and the best ways for entrepreneurs to think about the coming wave of artificial intelligence.

Are you paranoid that you’ll soon be replaced a computer? What you might not realize is that no matter how fast a computer can process information, only humans can create meaning. Dan Sullivan and Gord Vickman discuss how technological breakthroughs actually affect human beings and the best ways for entrepreneurs to think about the coming wave of artificial intelligence.

Everyone Hide! The Computers Are Coming 

Even if you have an enormous amount of money to invest, you can’t be sure you’re hiring the best person for a role unless you take certain factors into account. Gord and Dan share what you should really be looking for when you’re trying to make a splash in the marketplace, with many examples that have worked well in Dan’s more than 30-year entrepreneurial career.

Even if you have an enormous amount of money to invest, you can’t be sure you’re hiring the best person for a role unless you take certain factors into account. Gord and Dan share what you should really be looking for when you’re trying to make a splash in the marketplace, with many examples that have worked well in Dan’s more than 30-year entrepreneurial career.

One Hundred Million Dollars For An Empty Chair

Podcast Payoffs explores the links between technology and teamwork, and what it means for the new future we're facing. Podcasting is a powerful coaching platform and entrepreneurs will learn how to master this valuable marketing opportunity. With Strategic Coach Founder Dan Sullivan and Podcast Network Manager Gord Vickman.

When you feel bothered by something, it can be hard to figure out why, and this feeling always gets in the way of your productivity. Join Dan Sullivan and Gord Vickman to learn the best things to do when you’re bothered so you can move on with your life and continue creating great things.

When you feel bothered by something, it can be hard to figure out why, and this feeling always gets in the way of your productivity. Join Dan Sullivan and Gord Vickman to learn the best things to do when you’re bothered so you can move on with your life and continue creating great things.

What Really Bothers You (And Why It Shouldn’t)

Dan and Gord talk broadcasting, podcasting, and publishing, and why it's so crucial to be clear on what your core money-making business is. (Hint: It's probably not podcasting.) Also, who are the "Whos" to do the "Hows" that will create your bigger future?

Dan and Gord talk broadcasting, podcasting, and publishing, and why it's so crucial to be clear on what your core money-making business is. (Hint: It's probably not podcasting.) Also, who are the "Whos" to do the "Hows" that will create your bigger future?

You're The Captain Of Your Own Pirate Ship

Let’s revisit one of our most popular episodes to explain why plenty of shows have good content but fail to gain traction and intrigue. The reason is that content isn’t enough—you need to wrap it in a great story so it really sinks in. Dan Sullivan and Gord Vickman discuss why the best shows include the best stories.

Let’s revisit one of our most popular episodes to explain why plenty of shows have good content but fail to gain traction and intrigue. The reason is that content isn’t enough—you need to wrap it in a great story so it really sinks in. Dan Sullivan and Gord Vickman discuss why the best shows include the best stories.

Rewind: That Fruit Is Poison

Gord and Dan sit down with Willard Bond, Strategic Coach's audio engineer, to talk about the evolution of sound design. You’ll hear tips for pre- and post-production, why ideas matter more than technology, and why you can't resist picturing a fox.

Gord and Dan sit down with Willard Bond, Strategic Coach's audio engineer, to talk about the evolution of sound design. You’ll hear tips for pre- and post-production, why ideas matter more than technology, and why you can't resist picturing a fox.

Creating A Foxy Listening Experience, with Audio Engineer Willard Bond

What qualities should you look for in a guest or cohost for your podcast? In this episode, Gord and Dan explore what makes any kind of collaboration great—which is much more than just sticking capabilities together—using examples from the world's most successful podcasts and Dan's own experience from his own shows.

What qualities should you look for in a guest or cohost for your podcast? In this episode, Gord and Dan explore what makes any kind of collaboration great—which is much more than just sticking capabilities together—using examples from the world's most successful podcasts and Dan's own experience from his own shows.

Collaboration Ground Rules

Who isn’t in the room matters as much as who is, because people can be remarkably open when they know they’re with others who are at the same level. In this episode, Dan Sullivan and Gord Vickman explore the idea of how to determine your best audience — and what freedoms and rewards open up when you find that focus.

Who isn’t in the room matters as much as who is, because people can be remarkably open when they know they’re with others who are at the same level. In this episode, Dan Sullivan and Gord Vickman explore the idea of how to determine your best audience — and what freedoms and rewards open up when you find that focus.

Don’t Steal My Sunshine

Podcasting has grown and expanded, and you might not be aware of all the ways you can use yours to your advantage. Dan Sullivan and Gord Vickman reminisce about the last two years of home recording and discuss the latest headlines from the podcast industry. Have a listen and learn the secrets to creating profits and engagement, even if you don’t yet have the audience that big brands are looking for.

Podcasting has grown and expanded, and you might not be aware of all the ways you can use yours to your advantage. Dan Sullivan and Gord Vickman reminisce about the last two years of home recording and discuss the latest headlines from the podcast industry. Have a listen and learn the secrets to creating profits and engagement, even if you don’t yet have the audience that big brands are looking for.

On A Mission From The Kitchen

Let's answer some juicy questions from one of our most popular episodes as Dan and Gord revisit their Facebook Live broadcast. Dan explains how he switches gears when hosting with Joe Polish or Peter Diamandis, to his solo shows where asking questions beats giving answers. If your industry is regulated to the moon, learn how to speak with confidence and keep yourself out of trouble. If you do get complaints, Gord explains how to navigate around them and keep the peace. What happened when Gord's morning radio show helped stray cats find homes? Everyone was thrilled, but one person was furious. Give this show a spin and you might never lose an argument again!

Let's answer some juicy questions from one of our most popular episodes as Dan and Gord revisit their Facebook Live broadcast. Dan explains how he switches gears when hosting with Joe Polish or Peter Diamandis, to his solo shows where asking questions beats giving answers. If your industry is regulated to the moon, learn how to speak with confidence and keep yourself out of trouble. If you do get complaints, Gord explains how to navigate around them and keep the peace. What happened when Gord's morning radio show helped stray cats find homes? Everyone was thrilled, but one person was furious. Give this show a spin and you might never lose an argument again!

Rewind: Animals Not Included

Mike Koenigs

Everybody has met someone who people are drawn to for reasons they can’t explain, and being one of those people comes with serious challenges. Dan Sullivan, Gord Vickman, and special guest Mike Koenigs discuss the “X factor,” how celebrities view themselves, and different ways of being who your audience wants to see.

Everybody has met someone who people are drawn to for reasons they can’t explain, and being one of those people comes with serious challenges. Dan Sullivan, Gord Vickman, and special guest Mike Koenigs discuss the “X factor,” how celebrities view themselves, and different ways of being who your audience wants to see.

Trying To Trap The “X Factor” with Mike Koenigs

A lot has changed in broadcasting. It’s not as hard, risky, or expensive as it used to be. There’s no barrier for anyone to go online and start—which can be both a good thing and a bad thing. Dan Sullivan, Gord Vickman, and special guest Mike Koenigs share proven strategies to build an audience that will stick around.

A lot has changed in broadcasting. It’s not as hard, risky, or expensive as it used to be. There’s no barrier for anyone to go online and start—which can be both a good thing and a bad thing. Dan Sullivan, Gord Vickman, and special guest Mike Koenigs share proven strategies to build an audience that will stick around.

Building Your Audience, with Mike Koenigs

Good morning ☀️😃! I 

have listened yo Hundreds of hours of podcasting in the past 18 months because it has attracted and fascinated me as a curious person. The common thread running through all the podcasts that are my favorite are the ones that are much like second city improv  in nature streaming from an idea as well as unscripted conversation. Podcasting is  the unique marketing tool for entrepreneurs and when used appropriately probably the most affective way to reach the ear of an audience, gaining their trust as well as their attention. It is a great medium for testing ideas of thinking, telling stories specifically your story. I feel rejuvenated after listening to this specific podcast. I enjoy conversational podcasts and know now that is why.

Tony Moauro, Entrepreneur

The RUCKIN’ BrocStar, Antony

Podcast Payoffs

The latest Coach concept could change the way you work forever. Are you a Simplifier or a Multiplier? Entrepreneurs will naturally engage with one role or the other. In this episode, Dan and Gord explain how choosing your side leads to an awesome structure to your podcast. Gord pulls back the curtain to show how the best radio programs spend their time and how to carry this strategy into a killer performance. Dan shares how his concept can apply to any relationship, and how the biggest brands on earth figured it out to beat the competition.

The latest Coach concept could change the way you work forever. Are you a Simplifier or a Multiplier? Entrepreneurs will naturally engage with one role or the other. In this episode, Dan and Gord explain how choosing your side leads to an awesome structure to your podcast. Gord pulls back the curtain to show how the best radio programs spend their time and how to carry this strategy into a killer performance. Dan shares how his concept can apply to any relationship, and how the biggest brands on earth figured it out to beat the competition.

Simplify To Multiply

What habits can you develop to handle the details so you only focus on a bigger future? Dan and Gord explore the growth of Coach through the clustering of messages using podcasts. Why didn't this work the first time entrepreneurs tried? Gord explains how they went wrong and how they fixed it. Circling back to habits, Dan shares his top three that don't get talked about nearly enough, and why disappearing when everyone is begging for attention is critical to his success. A whole lotta love for Chris Voss, author of "Never Split The Difference" in this episode. We can't teach you how to hypnotize, but a few simple words could be the next best thing. 

What habits can you develop to handle the details so you only focus on a bigger future? Dan and Gord explore the growth of Coach through the clustering of messages using podcasts. Why didn't this work the first time entrepreneurs tried? Gord explains how they went wrong and how they fixed it. Circling back to habits, Dan shares his top three that don't get talked about nearly enough, and why disappearing when everyone is begging for attention is critical to his success. A whole lotta love for Chris Voss, author of "Never Split The Difference" in this episode. We can't teach you how to hypnotize, but a few simple words could be the next best thing.

Flawless Habits In A Digital Age

For the first time in modern history, the whole world has a common enemy. As the virus spread and teams were forced to work remotely, Dan realized that we’ll be five years ahead in our digital capabilities. Even better, we’ll carry this forward into the workplace once the new normal unfolds. Gord explains how Strategic Coach transitioned to a fully remote production team while tripling output, and offers advice on how to stay productive by subtracting something you might not expect. Dan and Gord share why the message is the leader, and technology only supports.

For the first time in modern history, the whole world has a common enemy. As the virus spread and teams were forced to work remotely, Dan realized that we’ll be five years ahead in our digital capabilities. Even better, we’ll carry this forward into the workplace once the new normal unfolds. Gord explains how Strategic Coach transitioned to a fully remote production team while tripling output, and offers advice on how to stay productive by subtracting something you might not expect. Dan and Gord share why the message is the leader, and technology only supports.

The Great Accelerator

Let's circle back to some juicy questions from the Facebook Live broadcast. Dan explains how he switches gears when hosting with Joe Polish or Peter Diamandis, to his solo shows where asking questions beats giving answers. If your industry is regulated to the moon, learn how to podcast with confidence and keep yourself out of trouble. If you do get complaints, Gord explains how to navigate around them and keep the peace. What happened when Gord's radio show helped stray cats find homes? Everyone was thrilled, with one exception. Give this show a spin and you might never lose an argument again!

Let's circle back to some juicy questions from the Facebook Live broadcast. Dan explains how he switches gears when hosting with Joe Polish or Peter Diamandis, to his solo shows where asking questions beats giving answers. If your industry is regulated to the moon, learn how to podcast with confidence and keep yourself out of trouble. If you do get complaints, Gord explains how to navigate around them and keep the peace. What happened when Gord's radio show helped stray cats find homes? Everyone was thrilled, with one exception. Give this show a spin and you might never lose an argument again!

Animals Not Included

If you missed the recent Facebook Live broadcast, catch it here in podcast form! Learn some key insights on how to get started in podcasting, and also how to keep the momentum going once you have. Gord shares the top spots to feature your new show, and Dan explains how to plan for a foolproof broadcast with anyone you'd like. Join us to find out how we do it at Strategic Coach!

If you missed the recent Facebook Live broadcast, catch it here in podcast form! Learn some key insights on how to get started in podcasting, and also how to keep the momentum going once you have. Gord shares the top spots to feature your new show, and Dan explains how to plan for a foolproof broadcast with anyone you'd like. Join us to find out how we do it at Strategic Coach!

Facebook Live Rewind

Editing your podcast means you can mess up, fall down, and then try again. Your audience knows this, so they're demanding more value from the time you've been gifted. In this episode, Dan introduces his idea of the TargetCast and explains the most important conversation you're probably not having yet. If your show is off to a slow start, Gord explains why that might be and how to reframe your thinking to fix it. Maybe you just need to fix your wardrobe? After all, we're growing tired of phony things so when the phone starts ringing, you better be there to answer. 

Editing your podcast means you can mess up, fall down, and then try again. Your audience knows this, so they're demanding more value from the time you've been gifted. In this episode, Dan introduces his idea of the TargetCast and explains the most important conversation you're probably not having yet. If your show is off to a slow start, Gord explains why that might be and how to reframe your thinking to fix it. Maybe you just need to fix your wardrobe? After all, we're growing tired of phony things so when the phone starts ringing, you better be there to answer.

It's A Brand New Tuxedo

More than half of us trust a podcast to find the product or service we need over every other medium. Why? The old ways were time-wasters, but when people come to you, you become the buyer. Standards are attractive, and we just can't resist someone who's not afraid to walk away. Want proof? Dan explains how his client got a billion dollar check with this mindset shift. How can you take the first step for yourself? Build yourself a pirate ship and find one true fan. The rest comes naturally, and we'll explain in this episode!

More than half of us trust a podcast to find the product or service we need over every other medium. Why? The old ways were time-wasters, but when people come to you, you become the buyer. Standards are attractive, and we just can't resist someone who's not afraid to walk away. Want proof? Dan explains how his client got a billion dollar check with this mindset shift. How can you take the first step for yourself? Build yourself a pirate ship and find one true fan. The rest comes naturally, and we'll explain in this episode!

Billion Dollar Babies

Join Dan and Gord to learn the structure that answers the most important questions before launching your own show: How do you pick the right partner? How can you build a logical flow? What's the most important detail that separates success from failure when you're trying to be heard in a sea of noise? Join us to find out!

Join Dan and Gord to learn the structure that answers the most important questions before launching your own show: How do you pick the right partner? How can you build a logical flow? What's the most important detail that separates success from failure when you're trying to be heard in a sea of noise? Join us to find out!

Plan For A Perfect Launch

The best podcast episodes on global issues affecting everyone. Covering topics such as the #metoo movement, climate change, the impact of technology and some of the biggest global issues facing us right now. For anyone interested in learning more about the world, and some of the issues we're facing, pick an episode below and start listening! Add episodes you're interested into your queue below!

Best Episodes on Global Issues

The best podcast episodes on physical health. Episodes talk about your diet, sleep, exercise and all the things that people do to improve their physical health and live a healthier life. This topic is for everyone, with applications in all of our everyday lives. Add episodes you're interested into your queue below!