Warren Woodward's guest appearances

Warren Woodward

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Thomas Petit

Mirela Cialai

Dora Trostanetsky

Andy Carvell

Pau Quevedo

Jayne Peressini

Michael Jessen

Misha Syrotiuk

Peggy Anne Salz

Brian Krebs

Adam Lovallo

Lomit Patel

Josh Brooks

Steve P

Daniel Lopez

OwlTail

Our guest today is Warren Woodward, Co-Founder &amp; Chief Growth Officer at Upptic.In 2010 Warren quit his day job in the film industry to go full time into building a one-man performance marketing agency, quickly pivoting to mobile around the dawn of the App Store. He has since built marketing divisions and launched massive apps for companies like Nexon, Wargaming and Blastworks. In 2019 Warren co-founded Upptic, a company focused on providing growth services and growth automation technology to app developers. I’m excited for this interview because Warren describes a solution to a significant pain point for marketers - how to optimize their performance on rewarded video networks where there are thousands of source apps. Today I’m thrilled to explore the elegant and effective approach to cut through this complexity that Warren describes.Key Highlights:🗣️ What an engineer at a big ad tech company said that made Warren realize as to what the incentives of ad tech companies were.🤖 What ad tech algorithms typically optimize for.🔗 What channels is it worth building your own algorithm for.📋 The key rules that Warren recommends using for optimizing rewarded video networks.🤔 How to find statistical significance in decisions based on these rules if data is skewed by outliers.💸 Advertisers can lose a lot of money on the long tail of unexplored inventory.📟 How a marketer should begin to approach codifying their work.👨‍💻 The different levels of automation that a marketer can pursue based on their resource availability.💯 The optimal workflow - and the fallback workflow that between them can work with nearly every partner.🤷‍♂️ Do the rules of the algorithm need to change for a completely new network?📈 Does this approach of building rules based on performance of supply pools work on programmatic traffic?Check out the full transcript and show notes here: https://mobileuseracquisitionshow.com/episode/how-to-build-your-own-algorithm-to-drive-ua-performance-with-rewarded-video-networks-with-warren-woodwardco-founder-at-upptic/ **Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

Our guest today is <a href="https://www.linkedin.com/in/warrendwoodward" rel="nofollow" target="_blank">Warren Woodward</a>, Co-Founder &amp; Chief Growth Officer at Upptic. In 2010 Warren quit his day job in the film industry to go full time into building a one-man performance marketing agency, quickly pivoting to mobile around the dawn of the App Store. He has since built marketing divisions and launched massive apps for companies like Nexon, Wargaming and Blastworks. In 2019 Warren co-founded Upptic, a company focused on providing growth services and growth automation technology to app developers. I’m excited for this interview because Warren describes a solution to a significant pain point for marketers - how to optimize their performance on rewarded video networks where there are thousands of source apps. Today I’m thrilled to explore the elegant and effective approach to cut through this complexity that Warren describes. Key Highlights: 🗣️ What an engineer at a big ad tech company said that made Warren realize as to what the incentives of ad tech companies were. 🤖 What ad tech algorithms typically optimize for. 🔗 What channels is it worth building your own algorithm for. 📋 The key rules that Warren recommends using for optimizing rewarded video networks. 🤔 How to find statistical significance in decisions based on these rules if data is skewed by outliers. 💸 Advertisers can lose a lot of money on the long tail of unexplored inventory. 📟 How a marketer should begin to approach codifying their work. 👨‍💻 The different levels of automation that a marketer can pursue based on their resource availability. 💯 The optimal workflow - and the fallback workflow that between them can work with nearly every partner. 🤷‍♂️ Do the rules of the algorithm need to change for a completely new network? 📈 Does this approach of building rules based on performance of supply pools work on programmatic traffic? Check out the full transcript and show notes here: <a href="https://mobileuseracquisitionshow.com/episode/how-to-build-your-own-algorithm-to-drive-ua-performance-with-rewarded-video-networks-with-warren-woodwardco-founder-at-upptic/" rel="nofollow" target="_blank">https://mobileuseracquisitionshow.com/episode/how-to-build-your-own-algorithm-to-drive-ua-performance-with-rewarded-video-networks-with-warren-woodwardco-founder-at-upptic/</a> ** Get more mobile user acquisition goodies here: <a href="http://rocketshiphq.com/" rel="nofollow" target="_blank">http://RocketShipHQ.com</a> <a href="http://rocketshiphq.com/blog" rel="nofollow" target="_blank">http://RocketShipHQ.com/blog</a> ** Check out our podcast featuring inside stories of how technology evolves and grows: <a href="http://howthingsgrow.co/" rel="nofollow" target="_blank">http://HowThingsGrow.co</a>

⚙️ How to build your own algorithm to drive UA performance with rewarded video networks - with Warren Woodward (Co-Founder at Upptic) 🎞️

Warren Woodward is the co-founder and chief growth officer at Upptic, a platform for automated app store optimization. Upptic also provides full stack growth services. Warren is a musician, an indie filmmaker, a self-taught mobile marketer, and an ASO expert.Questions Warren Answered in this Episode:What makes an app a good one for you to partner with?What made you want to build an automated ASO platform as one of your core pieces of technology?How do you measure your results?If you could automate something tomorrow, what would it be?Why did you decide to make the leap of starting your own company rather than moving up in the corporate world?Timestamp:8:30 What Upptic does13:04 Selecting app partners that have growth potential16:08 Evolution of the industry’s first automated ASO platform19:41 The value to be gained from optimizing your store page20:50 Measuring conversions from ASO23:23 Upptic’s philosophy that informs what to build next25:54 Facing the fear of starting a startupQuotes:(6:27-6:49) “A lot of what I’ve learned about building teams and matching personalities and getting the right group in complement of people with skill sets together, all lot of that I learned from the world of bands and being stuck together in a van. Getting people that have something different to bring to the table that add up to a sum greater than the parts. It’s weird the lessons you can learn just from grinding it out on the road doing the music thing.”(19:43-20:11) “If you’re a developer, you know how hard it is to juice an extra 10% of revenue by changing the economy of your app or something. It can be a lot of work, but, it’s so much easier to just make an ad that converts 10% easier or make your store page convert 10% better. That can be done with a few hours of creative development time and minutes of setting up a test. You run that test, you’ve got that win. Congratulations, you’re now getting 10% more users every time someone comes to the page, making 10% more revenue.”Mentioned in this Episode:Warren Woodward - LinkedInUppticLow Praise

Warren Woodward is the co-founder and chief growth officer at Upptic, a platform for automated app store optimization. Upptic also provides full stack growth services. Warren is a musician, an indie filmmaker, a self-taught mobile marketer, and an ASO expert.<h3>Questions Warren Answered in this Episode:</h3><ul><li>What makes an app a good one for you to partner with?</li><li>What made you want to build an automated ASO platform as one of your core pieces of technology?</li><li>How do you measure your results?</li><li>If you could automate something tomorrow, what would it be?</li><li>Why did you decide to make the leap of starting your own company rather than moving up in the corporate world?</li></ul><h3>Timestamp:</h3><ul><li>8:30 What Upptic does</li><li>13:04 Selecting app partners that have growth potential</li><li>16:08 Evolution of the industry’s first automated ASO platform</li><li>19:41 The value to be gained from optimizing your store page</li><li>20:50 Measuring conversions from ASO</li><li>23:23 Upptic’s philosophy that informs what to build next</li><li>25:54 Facing the fear of starting a startup</li></ul><h3>Quotes:</h3>(6:27-6:49) “A lot of what I’ve learned about building teams and matching personalities and getting the right group in complement of people with skill sets together, all lot of that I learned from the world of bands and being stuck together in a van. Getting people that have something different to bring to the table that add up to a sum greater than the parts. It’s weird the lessons you can learn just from grinding it out on the road doing the music thing.”(19:43-20:11) “If you’re a developer, you know how hard it is to juice an extra 10% of revenue by changing the economy of your app or something. It can be a lot of work, but, it’s so much easier to just make an ad that converts 10% easier or make your store page convert 10% better. That can be done with a few hours of creative development time and minutes of setting up a test. You run that test, you’ve got that win. Congratulations, you’re now getting 10% more users every time someone comes to the page, making 10% more revenue.”<h3>Mentioned in this Episode:</h3><ul><li><a href="https://www.linkedin.com/in/warrendwoodward/" rel="nofollow" target="_blank">Warren Woodward - LinkedIn</a></li><li><a href="https://upptic.com/" rel="nofollow" target="_blank">Upptic</a></li><li><a href="https://open.spotify.com/artist/0Jp3mZyw4VOdUKAu6aliCN?si=GrRZTItVTSSMNBr-ppoxTg" rel="nofollow" target="_blank">Low Praise</a></li></ul>

App Store Optimization: How to Get More Traffic to Your App - Warren Woodward (Upptic)