Pau Quevedo's guest appearances

Pau Quevedo

Apptivate: App Marketing Explained

The Mobile User Acquisition Show

Lomit Patel

Thomas Petit

Mirela Cialai

Dora Trostanetsky

Andy Carvell

Jayne Peressini

Michael Jessen

Misha Syrotiuk

Peggy Anne Salz

Brian Krebs

Adam Lovallo

Warren Woodward

Josh Brooks

Steve P

Daniel Lopez

OwlTail

Pau Quevedo is the DSP Lead for Goodgame Studios. He’s based in Hamburg, Germany, the epicenter of gaming companies in Germany. Questions Pau Answered in this Episode:What made you want to join a game development studio in the first place?What made your company decide you needed someone dedicated to programmatic?How has programmatic DSP changed in the past three years?What is your outlook of the future of programmatic buying?What’s the difference between waterfall and header bidding?When you say contextual targeting, can you give us some examples of some levers that you think will be important for us to pull in our optimizations of programmatic media in the future?Timestamp:3:34 Pau’s background6:24 About Goodgame Studios9:30 Why you need different skills for programmatic11:03 Why Goodgame pivoted to programmatic13:42 The strongest DSP model19:07 Waterfall vs header bidding22:00 Optimizing programmatic going forwardQuotes:(9:41-9:48) “We believe that programmatic is a bit more of a specific channel that requires perhaps a little different kind of skills in order to make it happen.”(10:49-10:59) “Programmatic DSP is not a big channel for games. If you look at the companies, not many companies outside retargeting are using DSP at a large scale to acquire new users. And, there’s a reason for that.”Mentioned in this Episode:Pau Quevedo’s LinkedInGoodgame StudiosBeeswax

Pau Quevedo is the DSP Lead for Goodgame Studios. He’s based in Hamburg, Germany, the epicenter of gaming companies in Germany. <h3>Questions Pau Answered in this Episode:</h3><ul><li>What made you want to join a game development studio in the first place?</li><li>What made your company decide you needed someone dedicated to programmatic?</li><li>How has programmatic DSP changed in the past three years?</li><li>What is your outlook of the future of programmatic buying?</li><li>What’s the difference between waterfall and header bidding?</li><li>When you say contextual targeting, can you give us some examples of some levers that you think will be important for us to pull in our optimizations of programmatic media in the future?</li></ul><h3>Timestamp:</h3><ul><li>3:34 Pau’s background</li><li>6:24 About Goodgame Studios</li><li>9:30 Why you need different skills for programmatic</li><li>11:03 Why Goodgame pivoted to programmatic</li><li>13:42 The strongest DSP model</li><li>19:07 Waterfall vs header bidding</li><li>22:00 Optimizing programmatic going forward</li></ul><h3>Quotes:</h3>(9:41-9:48) “We believe that programmatic is a bit more of a specific channel that requires perhaps a little different kind of skills in order to make it happen.”(10:49-10:59) “Programmatic DSP is not a big channel for games. If you look at the companies, not many companies outside retargeting are using DSP at a large scale to acquire new users. And, there’s a reason for that.”<h3>Mentioned in this Episode:</h3><ul><li><a href="https://www.linkedin.com/in/pauquevedo/" rel="nofollow" target="_blank">Pau Quevedo’s LinkedIn</a></li><li><a href="https://goodgamestudios.com/" rel="nofollow" target="_blank">Goodgame Studios</a></li><li><a href="https://www.beeswax.com/" rel="nofollow" target="_blank">Beeswax</a></li></ul>

The Power of Programmatic for Mobile Gaming Apps - Pau Quevedo (Goodgame Studios)

LEAD

Our guest today is Pau Quevedo, Lead (Programmatic Trading) at Goodgame Studios. We’re thrilled to have Pau today because he’s had tremendous success with programmatic both on web and mobile platforms, and we couldn't think of anyone better to speak to about how the programmatic ecosystem will be impacted by the impending IDFA deprecation.Key Highlights:💪🏽The main drivers of performance on programmatic. ⚖️The differences between self-served DSPs, managed DSPs, ad networks, and bidders. 🤩The most important piece of information in a programmatic bidstream. 📝The 2 paradigms in programmatic: probabilistic and deterministic. 🖥Machine learning models significantly lag IDFA-based deterministic models. ⛔️Why in-housing programmatic can be a huge challenge. 🤝What questions Pau recommends asking a potential programmatic partner - and what is the most important question in a pre-IDFA-deprecation world. 🤓How Pau’s experience buying programmatic media on the web can inform how things might change with programmatic on mobile post IDFA. ☠️How web advertisers have coped with the upcoming deprecation of third party cookies. 👀The most important challenge for web brand advertisers in a post-cookie world. 👤How first party data can be useful in a post-IDFA world. 📈How CPIs and CPMs might change post IDFA-deprecation. Check out the full transcript and show notes here:https://mobileuseracquisitionshow.com/episode/how-to-navigate-programmatic-advertising-in-a-post-idfa-world-with-pau-quevedo-lead-programmatic-trading-at-goodgame-studios/** Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

Our guest today is <a href="https://www.linkedin.com/in/pauquevedo/" rel="nofollow" target="_blank">Pau Quevedo</a>, Lead (Programmatic Trading) at <a href="https://goodgamestudios.com/" rel="nofollow" target="_blank">Goodgame Studios</a>. We’re thrilled to have Pau today because he’s had tremendous success with programmatic both on web and mobile platforms, and we couldn't think of anyone better to speak to about how the programmatic ecosystem will be impacted by the impending IDFA deprecation. Key Highlights: 💪🏽The main drivers of performance on programmatic. ⚖️The differences between self-served DSPs, managed DSPs, ad networks, and bidders. 🤩The most important piece of information in a programmatic bidstream. 📝The 2 paradigms in programmatic: probabilistic and deterministic. 🖥Machine learning models significantly lag IDFA-based deterministic models. ⛔️Why in-housing programmatic can be a huge challenge. 🤝What questions Pau recommends asking a potential programmatic partner - and what is the most important question in a pre-IDFA-deprecation world. 🤓How Pau’s experience buying programmatic media on the web can inform how things might change with programmatic on mobile post IDFA. ☠️How web advertisers have coped with the upcoming deprecation of third party cookies. 👀The most important challenge for web brand advertisers in a post-cookie world. 👤How first party data can be useful in a post-IDFA world. 📈How CPIs and CPMs might change post IDFA-deprecation. Check out the full transcript and show notes here: <a href="https://mobileuseracquisitionshow.com/episode/how-to-navigate-programmatic-advertising-in-a-post-idfa-world-with-pau-quevedo-lead-programmatic-trading-at-goodgame-studios/" rel="nofollow" target="_blank">https://mobileuseracquisitionshow.com/episode/how-to-navigate-programmatic-advertising-in-a-post-idfa-world-with-pau-quevedo-lead-programmatic-trading-at-goodgame-studios/</a> ** Get more mobile user acquisition goodies here: <a href="http://rocketshiphq.com/" rel="nofollow" target="_blank">http://RocketShipHQ.com</a> <a href="http://rocketshiphq.com/blog" rel="nofollow" target="_blank">http://RocketShipHQ.com/blog</a> ** Check out our podcast featuring inside stories of how technology evolves and grows: <a href="http://howthingsgrow.co/" rel="nofollow" target="_blank">http://HowThingsGrow.co</a>

🔭How to navigate programmatic advertising in a post-IDFA world - with Pau Quevedo, Lead (Programmatic Trading) at Goodgame Studios🤷🏻‍♀️