Ngozi Ogbonna's guest appearances

Ngozi Ogbonna

DreadHead in Tech

Apptivate: App Marketing Explained

The Mobile User Acquisition Show

Eric Stein

Michael Jessen

Jim Calhoun

Ariel Cohen

Brian Krebs

Gessica Bicego

Josh Brooks

Daniel Lopez

Stephen Siegel

David Llewellyn

Fritz Charles

Moshi Blum

Matthew Sadofsky

Jon Lau

Rebecca Nackson

OwlTail

Nataliia Drozd

Nick Candler

Apps and marketers are increasingly paying attention to UGCs and live action videos to leverage the candor and spontaneity of these videos that drives massive performance and engagement.Yet so much of this is a blue-sky space, and the playbook is being written in front of us - be it scripts, structures, layouts and much more.Check out this episode with Ngozi Ogbonna, VP Marketing at Mosaic Group, Nick Candler, Consultant &amp; Advisor, Crystal Duncan, Senior VP, Influencer Marketing at Tinuiti, Nataliia Drozd, Marketing &amp; UA Lead at Fabulous and Kristine Prigarska, Senior Creative Director at Liftoff where we discussed the current ecosystem of UGCs and how we’re navigating through thousands of talented actors to find and direct the ones that fit our brands.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ugc-live-action-creatives-webinar/KEY HIGHLIGHTS💡 How UGCs came on the horizon🖼 How UGC strategy differs across different apps and different verticals🕹 How the approach differs for gaming and non-gaming apps🧰 The most effective formats for UGCs💃🏿 UGCs with content creators vs. influencers⚡️ Best practices to hook users in the first few seconds🎭 Challenges when working with influencers🏜 What does the actual process of recruitment look like?💵 Planning budgets for content creators🎞 The process of directing a shoot remotely📑 The legal aspects of working with UGCs📔 What does the brief look like? 🧮  UGCs, animated ads, display ads or influencers - how to prioritize?🔱 How does the approach differ across channels?**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Apps and marketers are increasingly paying attention to UGCs and live action videos to leverage the candor and spontaneity of these videos that drives massive performance and engagement.Yet so much of this is a blue-sky space, and the playbook is being written in front of us - be it scripts, structures, layouts and much more.Check out this episode with Ngozi Ogbonna, VP Marketing at Mosaic Group, Nick Candler, Consultant &amp; Advisor, Crystal Duncan, Senior VP, Influencer Marketing at Tinuiti, Nataliia Drozd, Marketing &amp; UA Lead at Fabulous and Kristine Prigarska, Senior Creative Director at Liftoff where we discussed the current ecosystem of UGCs and how we’re navigating through thousands of talented actors to find and direct the ones that fit our brands. Check out the show notes here: <a href="https://mobileuseracquisitionshow.com/episode/ugc-live-action-creatives-webinar/" rel="nofollow" target="_blank">https://mobileuseracquisitionshow.com/episode/ugc-live-action-creatives-webinar/</a> KEY HIGHLIGHTS 💡 How UGCs came on the horizon🖼 How UGC strategy differs across different apps and different verticals🕹 How the approach differs for gaming and non-gaming apps🧰 The most effective formats for UGCs💃🏿 UGCs with content creators vs. influencers⚡️ Best practices to hook users in the first few seconds🎭 Challenges when working with influencers🏜 What does the actual process of recruitment look like?💵 Planning budgets for content creators🎞 The process of directing a shoot remotely📑 The legal aspects of working with UGCs📔 What does the brief look like? 🧮  UGCs, animated ads, display ads or influencers - how to prioritize?🔱 How does the approach differ across channels? ** Get more mobile user acquisition goodies here: <a href="http://rocketshiphq.com/" rel="nofollow" target="_blank">http://RocketShipHQ.com</a> <a href="http://rocketshiphq.com/blog" rel="nofollow" target="_blank">http://RocketShipHQ.com/blog</a>

📽 Winning with UGCs/live action creatives, with Ngozi Ogbonna (Mosaic Group), Nick Candler, Nataliia Drozd (Fabulous), Crystal Duncan (Tinuiti) & Kristine Prigarska (Liftoff)🤳🏼

Ngozi Ogbonna is the Head of Growth at Overtime, a social-first sports media company serving Gen Z and other millennials. The OT app that Ngozi oversees growth for focuses on giving users scores and stories really quickly.Questions Ngozi Answered in this Episode:What are you focused on in your role as head of growth?What are some of the tactics you put in place to keep your Gen Z users engaged?Does email marketing or other traditional forms of marketing work with your users?How has Overtime evolved with its various business lines?Was there something you learned from your experience at TodayTix that’s transferred to your role today?Timestamp:2:58 Ngozi’s background7:34 An into to Overtime and the OT app10:13 How Ngozi sees “growth”12:15 Keeping Gen Z hooked15:52 The sweat equity of content17:02 Lessons from TodayTixQuotes:(10:141-0:26) “It’s so funny because, traditionally, when people think about growth it’s product-led. And then, on the other side of it, growth is the performance-acquisition side. I think growth it’s the full funnel.”(16:05-16:19) “If you can find the right formula, I definitely think that you can then utilize content from a marketing perspective to acquire users, to engage users, to ultimately retain users. So, using content to really activate a full customer funnel.”Mentioned in this Episode:Ngozi Obgonna’s LinkedInOvertimeOT app by OvertimeOvertime YouTube channel

Ngozi Ogbonna is the Head of Growth at Overtime, a social-first sports media company serving Gen Z and other millennials. The OT app that Ngozi oversees growth for focuses on giving users scores and stories really quickly.<h3>Questions Ngozi Answered in this Episode:</h3><ul><li>What are you focused on in your role as head of growth?</li><li>What are some of the tactics you put in place to keep your Gen Z users engaged?</li><li>Does email marketing or other traditional forms of marketing work with your users?</li><li>How has Overtime evolved with its various business lines?</li><li>Was there something you learned from your experience at TodayTix that’s transferred to your role today?</li></ul><h3>Timestamp:</h3><ul><li>2:58 Ngozi’s background</li><li>7:34 An into to Overtime and the OT app</li><li>10:13 How Ngozi sees “growth”</li><li>12:15 Keeping Gen Z hooked</li><li>15:52 The sweat equity of content</li><li>17:02 Lessons from TodayTix</li></ul><h3>Quotes:</h3>(10:141-0:26) “It’s so funny because, traditionally, when people think about growth it’s product-led. And then, on the other side of it, growth is the performance-acquisition side. I think growth it’s the full funnel.”(16:05-16:19) “If you can find the right formula, I definitely think that you can then utilize content from a marketing perspective to acquire users, to engage users, to ultimately retain users. So, using content to really activate a full customer funnel.”<h3>Mentioned in this Episode:</h3><ul><li><a href="https://www.linkedin.com/in/ogbonna/" rel="nofollow" target="_blank">Ngozi Obgonna’s LinkedIn</a></li><li><a href="https://overtime.tv/" rel="nofollow" target="_blank">Overtime</a></li><li><a href="https://apps.apple.com/ca/app/ot-by-overtime-sports/id990366452" rel="nofollow" target="_blank">OT app by Overtime</a></li><li><a href="https://www.youtube.com/channel/UCPHKMJbis1c0R7d7WJQ35tA" rel="nofollow" target="_blank">Overtime YouTube channel</a></li></ul>

How to Engage Gen Z Mobile Users - Ngozi Ogbonna (Overtime)

It's not often I see another DreadHead in Tech, most importantly, it's not often I come across a great amazing individual such as Ngozi Ogbonna that's full of tips, tricks, and knowledge about marketing, and networking. In this episode, you'll hear amazing stories of how Ngozi got herself in the tech industry and became a marketing guru. This episode is very educational if you want to learn how to market your brand and how to build up your network.  Follow Us On twitter.com/dreadheadintech www.instagram.com/dreadheadintech/Please share and leave a positive review because the more people that find out about this podcast, the more people we'll be able to inspire and motivate.Best,Bens

It's not often I see another DreadHead in Tech, most importantly, it's not often I come across a great amazing individual such as Ngozi Ogbonna that's full of tips, tricks, and knowledge about marketing, and networking. In this episode, you'll hear amazing stories of how Ngozi got herself in the tech industry and became a marketing guru. This episode is very educational if you want to learn how to market your brand and how to build up your network. Follow Us On <a href="http://twitter.com/dreadheadintech" rel="nofollow" target="_blank">twitter.com/dreadheadintech</a> <a href="http://www.instagram.com/dreadheadintech/" rel="nofollow" target="_blank">www.instagram.com/dreadheadintech/</a> Please share and leave a positive review because the more people that find out about this podcast, the more people we'll be able to inspire and motivate. Best, Bens

S2E6 // Power of Networking // Ngozi Ogbonna