Rebecca Nackson's guest appearances

Rebecca Nackson

App Marketing by App Masters

Apptivate: App Marketing Explained

Retention Masterclass

Gessica Bicego

Brian Krebs

Moshi Blum

Lomit Patel

Jen Donahoe

Lexi Sydow

Andy Carvell

Matthew Sadofsky

Mirela Cialai

Jon Lau

Joey Prather

Paul Lam

Ian Morris

Jim Calhoun

Ken Johnson

OwlTail

Do marketers have funnel vision? Do they have the right tools, tech, and tactics for customer retention? And the right teams working in harmony? Rebecca Nackson, who led marketing for teams at iHeartMedia, Audible, IBM, and multiple startups, talks to Peggy Anne Salz and John Koetsier about marketing, retention, and acquisition ... and the changes taking place with Coronavirus sweeping the planet. We discuss:  - customer journeys  - "messaging moments"  - 3T: teams, tech, tactics  - segmented by recency, frequency, and monetization  - marketing spend and focus in the COVID-19 or Coronavirus era

Do marketers have funnel vision? Do they have the right tools, tech, and tactics for customer retention? And the right teams working in harmony? Rebecca Nackson, who led marketing for teams at iHeartMedia, Audible, IBM, and multiple startups, talks to Peggy Anne Salz and John Koetsier about marketing, retention, and acquisition ... and the changes taking place with Coronavirus sweeping the planet. We discuss:  - customer journeys  - "messaging moments"  - 3T: teams, tech, tactics  - segmented by recency, frequency, and monetization  - marketing spend and focus in the COVID-19 or Coronavirus era

Customer acquisition and retention in a COVID-19 world with Rebecca Nackson (iHeartMedia, Audible, IBM, Notable)

Today's guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative "handoff" strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on your data, why you should NOT just look at the average of the data and finally how product and marketing teams should cooperate.  Rebecca Nackson is the Founder at Notable.  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Today's guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative "handoff" strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on your data, why you should NOT just look at the average of the data and finally how product and marketing teams should cooperate. Rebecca Nackson is the Founder at Notable. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/app-marketing-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/app-marketing-podcast/message</a>

769: Keep Users Coming Back & Buying More With The “Handoff” Strategy with Rebecca Nackson

Rebecca Nackson is the founder of Notable, an agency focused on engagement retention in the user journey. Rebecca brings over a decade of experience managing acquisition, engagement, and product development for Prolific Interactive, iHeartMedia, Bandsintown Group, Audible, and IBM.Questions Rebecca Answered In This Episode:What are 3 things people should know who want to start their own agency?Timestamp:3:00 Recipe for engagement retention and reducing customer loss4:47 Taking notes on being an end-user to build empathy7:22 Learning which parts to outsource11:35 The people part of the puzzle14:17 Identify the one thing you do bestQuotes:“There has to be this ruthless prioritization about what any of us can bite off in a day.”“Better to be top-of-mind when someone thinks of one thing, rather than middle-of-mind for a bunch of things.”“What really hit me is how it’s not about having the best solution or the best deck or the best pitch -- It’s about the human nature and the human side of the relationships, and that’s how you get them to change.”Mentioned In This Episode:NotableJustworks

Rebecca Nackson is the founder of Notable, an agency focused on engagement retention in the user journey. Rebecca brings over a decade of experience managing acquisition, engagement, and product development for Prolific Interactive, iHeartMedia, Bandsintown Group, Audible, and IBM.Questions Rebecca Answered In This Episode:<ul><li>What are 3 things people should know who want to start their own agency?</li></ul>Timestamp:<ul><li>3:00 Recipe for engagement retention and reducing customer loss</li><li>4:47 Taking notes on being an end-user to build empathy</li><li>7:22 Learning which parts to outsource</li><li>11:35 The people part of the puzzle</li><li>14:17 Identify the one thing you do best</li></ul>Quotes:“There has to be this ruthless prioritization about what any of us can bite off in a day.”“Better to be top-of-mind when someone thinks of one thing, rather than middle-of-mind for a bunch of things.”“What really hit me is how it’s not about having the best solution or the best deck or the best pitch -- It’s about the human nature and the human side of the relationships, and that’s how you get them to change.”Mentioned In This Episode:Notable <a href="http://www.justworks.com/%E2%80%8E" rel="nofollow" target="_blank">Justworks</a>

Starting Your Own Agency - Rebecca Nackson (Notable)