Jen Donahoe's guest appearances

Jen Donahoe

App Marketing by App Masters

Apptivate: App Marketing Explained

Rebecca Nackson

Matthew Sadofsky

Jon Lau

Lomit Patel

Moshi Blum

Gessica Bicego

Mirela Cialai

Lexi Sydow

Joey Prather

Paul Lam

Ian Morris

Jim Calhoun

Ken Johnson

David Reichelt

Hector Lopez

OwlTail

Jen Donahoe is a Marketing and Growth Lead at Riot Games. With well over a decade in the gaming industry at EA, Zynga, and Scopely, Jen joined Riot Games, makers of League of Legends in 2019, and proceeded to launch Riot’s first mobile game, Teamfight Tactics, in March 2020. You will discover: - How influencer content is outperforming other forms of ads - How to measure influencer marketing - The biggest bang for your buck - How to approach soft launch and what metrics are most important - How to build a growth Hacking team - Twitch vs YouTube Show Mentions - Famebit - SurveyMonkey - Episode 826: Jordan Blackman - Adobe Spark - Fav app: Levels ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

<a href="https://www.linkedin.com/in/jenniferdonahoe/" rel="noopener noreferrer nofollow" target="_blank">Jen Donahoe</a> is a Marketing and Growth Lead at <a href="https://teamfighttactics.leagueoflegends.com/" rel="noopener noreferrer nofollow" target="_blank">Riot Games</a>. With well over a decade in the gaming industry at EA, Zynga, and Scopely, Jen joined Riot Games, makers of League of Legends in 2019, and proceeded to launch Riot’s first mobile game, Teamfight Tactics, in March 2020. You will discover: - How influencer content is outperforming other forms of ads - How to measure influencer marketing - The biggest bang for your buck - How to approach soft launch and what metrics are most important - How to build a growth Hacking team - Twitch vs YouTube <h2>Show Mentions</h2> - <a href="https://famebit.com/" rel="noopener noreferrer nofollow" target="_blank">Famebit</a> - <a href="https://www.surveymonkey.com/" rel="noopener noreferrer nofollow" target="_blank">SurveyMonkey</a> - <a href="https://appmasters.com/easy-ways-increase-mobile-game-monetization-jordan-blackman/" rel="noopener noreferrer nofollow" target="_blank">Episode 826: Jordan Blackman</a> - <a href="https://spark.adobe.com/" rel="noopener noreferrer nofollow" target="_blank">Adobe Spark</a> - Fav app: <a href="https://www.levelshealth.com/" rel="noopener noreferrer nofollow" target="_blank">Levels</a> ***************   Get your app audited: <a href="http://www.appmasters.com/audit" rel="nofollow" target="_blank">http://www.appmasters.com/audit</a> ***************   SPONSORS <a href="http://checkaso.io/" rel="noopener noreferrer nofollow" target="_blank">CHECKASO</a> is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at <a href="http://checkaso.io/" rel="noopener noreferrer nofollow" target="_blank">checkaso.io</a>.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using <a href="http://B7Dev.com" rel="nofollow" target="_blank">B7Dev.com</a>. They are affordable, fast and more importantly trust worthy. Go to <a href="http://b7dev.com/" rel="noopener noreferrer nofollow" target="_blank">B7Dev.com</a> For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at <a href="https://asomasters.com/" rel="nofollow" target="_blank">ASO Masters</a>. *************** Follow us: YouTube: <a href="http://appmasters.com/youtube" rel="nofollow" target="_blank">AppMasters.com/YouTube</a> Instagram: <a href="https://www.instagram.com/stevepyoung/" rel="nofollow" target="_blank">@stevepyoung</a> Twitter: <a href="https://twitter.com/stevepyoung" rel="nofollow" target="_blank">@stevepyoung</a> Facebook: <a href="https://www.facebook.com/AppMastersCo/" rel="nofollow" target="_blank">App Masters</a> *************** Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/app-marketing-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/app-marketing-podcast/message</a>

837: The Best Performing Ad is Influencer Content with Jen Donahoe

Our first guest is Jen Donahoe, the Marketing and Growth Lead for Teamfight Tactics at Riot Games. Jen has also held marketing roles at Disney, Hasbro, EA Sports, and Mattel. She shares her thoughts on connecting with male peers, the need for women to support other women, calling out unconscious bias, work-life balance, and more.Questions Jen Answered in this Episode:How did you get started in marketing, specifically in gaming? And how have you been able to grow at some of the most influential companies in our industry?How have you seen the role of women changing in the gaming industry? What could we be doing more of to allow more opportunities for women in the workplace?What’s your perspective on the diversity and inclusion issues that were brought to light at Riot Games?How do you navigate your work-life balance?Timestamp:1:50 How Jen got into a marketing career in gaming8:30 Authentic connection in a male-dominated industry12:35 Women supporters, not saboteurs15:40 Calling out unconscious bias in work meetings18:24 Getting peer feedback on your approach20:55 Paying it forward and asking for help26:34 How Riot Games has taken accountability for sexism criticism 35:40 Going beyond the superficial in coworker relationships40:35 Managing work-life balance and your career44:36 Jen’s 4 “Ps” Quotes:(8:59-9:28) “I think because I had such a connection to sports and to these hobbies that many men actually enjoyed, I was really able to connect with them. And so, I call it ‘authentic connections.’ You have to realize that whether we’re women, we’re human beings and we have to find ways of connecting with other human beings, and I was just really good at figuring out that hey, the authentic way I can connect with these mentors or these people that I need to know was to find a thing that connected us.”(15:53-16:18) “For us, in today’s day and age, nothing is really that overt anymore. I think that it’s more of the unconscious bias that sometimes happens from our male peers. And one of the things is when you have an idea and you say something in the meeting, it gets glossed over and then a few minutes later a man will repeat the same question and everyone’s like ‘Oh my god, it’s an amazing idea.’”(29:05-29:12) “Without a diverse workforce, without different perspectives, you’re not going to succeed in today’s innovative and changing environment.”Mentioned in this Episode:Jen Donahoe’s LinkedInRiot GamesKotaku article: “Inside the Culture of Sexism at Riot Games”

Our first guest is Jen Donahoe, the Marketing and Growth Lead for Teamfight Tactics at Riot Games. Jen has also held marketing roles at Disney, Hasbro, EA Sports, and Mattel. She shares her thoughts on connecting with male peers, the need for women to support other women, calling out unconscious bias, work-life balance, and more.<h3>Questions Jen Answered in this Episode:</h3><ul><li>How did you get started in marketing, specifically in gaming? And how have you been able to grow at some of the most influential companies in our industry?</li><li>How have you seen the role of women changing in the gaming industry? </li><li>What could we be doing more of to allow more opportunities for women in the workplace?</li><li>What’s your perspective on the diversity and inclusion issues that were brought to light at Riot Games?</li><li>How do you navigate your work-life balance?</li></ul><h3>Timestamp:</h3><ul><li>1:50 How Jen got into a marketing career in gaming</li><li>8:30 Authentic connection in a male-dominated industry</li><li>12:35 Women supporters, not saboteurs</li><li>15:40 Calling out unconscious bias in work meetings</li><li>18:24 Getting peer feedback on your approach</li><li>20:55 Paying it forward and asking for help</li><li>26:34 How Riot Games has taken accountability for sexism criticism </li><li>35:40 Going beyond the superficial in coworker relationships</li><li>40:35 Managing work-life balance and your career</li><li>44:36 Jen’s 4 “Ps” </li></ul><h3>Quotes:</h3>(8:59-9:28) “I think because I had such a connection to sports and to these hobbies that many men actually enjoyed, I was really able to connect with them. And so, I call it ‘authentic connections.’ You have to realize that whether we’re women, we’re human beings and we have to find ways of connecting with other human beings, and I was just really good at figuring out that hey, the authentic way I can connect with these mentors or these people that I need to know was to find a thing that connected us.”(15:53-16:18) “For us, in today’s day and age, nothing is really that overt anymore. I think that it’s more of the unconscious bias that sometimes happens from our male peers. And one of the things is when you have an idea and you say something in the meeting, it gets glossed over and then a few minutes later a man will repeat the same question and everyone’s like ‘Oh my god, it’s an amazing idea.’”(29:05-29:12) “Without a diverse workforce, without different perspectives, you’re not going to succeed in today’s innovative and changing environment.”<h3>Mentioned in this Episode:</h3><ul><li><a href="https://www.linkedin.com/in/jenniferdonahoe/" rel="nofollow" target="_blank">Jen Donahoe’s LinkedIn</a></li><li><a href="https://www.riotgames.com/en" rel="nofollow" target="_blank">Riot Games</a></li><li><a href="https://kotaku.com/inside-the-culture-of-sexism-at-riot-games-1828165483" rel="nofollow" target="_blank">Kotaku article: “Inside the Culture of Sexism at Riot Games”</a></li></ul>

The Fight for Women’s Voice in the Gaming Industry – Jen Donahoe (Riot Games)