#263 Lead Management Strategies that Drive Revenue
#263 Lead Management Strategies that Drive Revenue
If you want to drive growth at your organization, you must master lead management. In this episode, David interviews A... Read more
3 Feb 2023
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17mins
#262 Hit Your Marketing Revenue Goals in 2023: What to Start, Stop and Continue
#262 Hit Your Marketing Revenue Goals in 2023: What to Start, Stop and Continue
The last six months of 2022 have been a big change for marketers. In this episode, David interviews Director of Advisor... Read more
19 Jan 2023
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15mins
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#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]
#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]
How can marketers ensure they get credit for all their hard work? In this episode, David continues reading excerpts fro... Read more
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#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]
#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]
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2022 Recap: Building a Marketing Department from Scratch
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2022 was a transformative year for the BDO Digital marketing team. With new team members, initiatives, services, and m... Read more
22 Dec 2022
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#258 The Value of a Marketing Operations Expert
#258 The Value of a Marketing Operations Expert
In today’s job market, it can be hard to find a true marketing technology expert. In this episode, David interviews Za... Read more
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Recession Resilience Miniseries: Ep.#3 The Importance of Assessing Your MarTech Stack
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In Gartner’s 2022 Marketing Technology Survey, marketers reported utilizing just 42% of the breadth of capabilities avai... Read more
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#257 Blazing New Trails with Innovation and Confidence
#257 Blazing New Trails with Innovation and Confidence
Coming up with (and sharing) new ideas requires stepping outside of your comfort zone. In this episode, David intervie... Read more
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#256 Marketing for Credit Unions: Using MarTech to Put Members First
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Customer experience is a main driver for growth. In this episode, David interviews Traci Michel, Chief Operating Offic... Read more
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#255 How B2Bs Can Leverage Account-Based Marketing
#255 How B2Bs Can Leverage Account-Based Marketing
B2B marketers are under more pressure than ever to target and track their audiences. In this episode, David interviews... Read more
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