On this episode, James and Benji discuss the recent announcements from Lavendar and HockeyStack – they both launched media brands! What does this mean for the future of content marketing? How is the term media brand being used by different organizations? And what should you do to begin creating a media brand for your organization? Link to Posts:Obaid:https://www.linkedin.com/posts/obaid-khan-durrani_the-time-has-come-today-we-launch-the-flow-activity-7087489951063252992-3p0H?utm_source=share&amp;utm_medium=member_desktophttps://www.linkedin.com/posts/obaid-khan-durrani_build-a-media-company-create-demand-for-activity-7079899666972041216-SZMW?utm_source=share&amp;utm_medium=member_desktopTodd:https://www.linkedin.com/posts/toddclouser_im-happy-to-share-that-im-starting-a-new-activity-7086697065019252736-e-Jz?utm_source=share&amp;utm_medium=member_desktophttps://www.linkedin.com/posts/toddclouser_building-a-media-brand-isnt-just-about-brand-activity-7087804468947247104-nUja?utm_source=share&amp;utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

On this episode, James and Benji discuss the recent announcements from Lavendar and HockeyStack – they both launched media brands! What does this mean for the future of content marketing? How is the term media brand being used by different organizations? And what should you do to begin creating a media brand for your organization? Link to Posts: Obaid: <a href="https://www.linkedin.com/posts/obaid-khan-durrani_the-time-has-come-today-we-launch-the-flow-activity-7087489951063252992-3p0H?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/obaid-khan-durrani_the-time-has-come-today-we-launch-the-flow-activity-7087489951063252992-3p0H?utm_source=share&amp;utm_medium=member_desktop</a> <a href="https://www.linkedin.com/posts/obaid-khan-durrani_build-a-media-company-create-demand-for-activity-7079899666972041216-SZMW?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank"></a> <a href="https://www.linkedin.com/posts/obaid-khan-durrani_build-a-media-company-create-demand-for-activity-7079899666972041216-SZMW?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/obaid-khan-durrani_build-a-media-company-create-demand-for-activity-7079899666972041216-SZMW?utm_source=share&amp;utm_medium=member_desktop</a> Todd: <a href="https://www.linkedin.com/posts/toddclouser_im-happy-to-share-that-im-starting-a-new-activity-7086697065019252736-e-Jz?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/toddclouser_im-happy-to-share-that-im-starting-a-new-activity-7086697065019252736-e-Jz?utm_source=share&amp;utm_medium=member_desktop</a> <a href="https://www.linkedin.com/posts/toddclouser_building-a-media-brand-isnt-just-about-brand-activity-7087804468947247104-nUja?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank"></a> <a href="https://www.linkedin.com/posts/toddclouser_building-a-media-brand-isnt-just-about-brand-activity-7087804468947247104-nUja?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/toddclouser_building-a-media-brand-isnt-just-about-brand-activity-7087804468947247104-nUja?utm_source=share&amp;utm_medium=member_desktop</a> Connect with us: James: <a href="https://www.linkedin.com/in/jamescarbary/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jamescarbary/</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a>

Lavender & HockeyStack Launch Media Brands

Ben Meer is currently a viral machine on LinkedIn. In this episode, Benji and James break down how Ben is utilizing systems and copywriting techniques to make a notable splash on social media, and how you could do the same.Link to Ben’s Profile: https://www.linkedin.com/in/benmeer/Connect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Ben Meer is currently a viral machine on LinkedIn. In this episode, Benji and James break down how Ben is utilizing systems and copywriting techniques to make a notable splash on social media, and how you could do the same. Link to Ben’s Profile: <a href="https://www.linkedin.com/in/benmeer/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benmeer/</a> Connect with us: James: <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/jamescarbary/</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a>

From 0 to 300K+ followers on LinkedIn (in 6 months)

You get about 2 seconds to make an impression.In this episode, Benji and James talk through a recent post from Nigel Thomas giving away 17 unique hooks for you to try in your next ad campaign. Link to Post:https://www.linkedin.com/posts/nigelthomas-ai_17-viral-tiktok-hooks-for-ads-activity-7069439986256793600-S5ph?utm_source=share&amp;utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

You get about 2 seconds to make an impression. In this episode, Benji and James talk through a recent post from Nigel Thomas giving away 17 unique hooks for you to try in your next ad campaign. Link to Post: <a href="https://www.linkedin.com/posts/nigelthomas-ai_17-viral-tiktok-hooks-for-ads-activity-7069439986256793600-S5ph?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/nigelthomas-ai_17-viral-tiktok-hooks-for-ads-activity-7069439986256793600-S5ph?utm_source=share&amp;utm_medium=member_desktop</a> Connect with us: James: <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/jamescarbary/</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a>

17 Hooks To Make Your Ads Go Viral

We’re in the middle of a massive shift. 15 years ago it was the rise of social media, today the business world is grappling with the implications of the creator economy.  "Content Marketing" is changing. We see a future with creators at the center of B2B marketing teams. Creators for companies. Not influencer marketing(Influencer marketing is great, but this is different).Creators inside your company, that grow the media brand of your organization, and by proxy the company brand... helping your company develop an owned audience and building the creators' personal brand in the process.In this episode, James talks to Benji about his recent post on this subject and all the exciting implications! Link to Post: https://www.linkedin.com/posts/benji-block_creators-for-companies-this-is-the-way-activity-7084521694094077952-uIWw?utm_source=share&amp;utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

We’re in the middle of a massive shift. 15 years ago it was the rise of social media, today the business world is grappling with the implications of the creator economy. "Content Marketing" is changing. We see a future with creators at the center of B2B marketing teams. Creators for companies. Not influencer marketing(Influencer marketing is great, but this is different). Creators inside your company, that grow the media brand of your organization, and by proxy the company brand... helping your company develop an owned audience and building the creators' personal brand in the process. In this episode, James talks to Benji about his recent post on this subject and all the exciting implications! Link to Post: <a href="https://www.linkedin.com/posts/benji-block_creators-for-companies-this-is-the-way-activity-7084521694094077952-uIWw?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/benji-block_creators-for-companies-this-is-the-way-activity-7084521694094077952-uIWw?utm_source=share&amp;utm_medium=member_desktop</a> Connect with us: James: <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/jamescarbary/</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a>

Creators for Companies

In this episode, James and Benji break down LinkedIn’s new feature: thought leadership ads. With a focus on providing valuable insights and industry expertise, these ads have the potential to transform the way businesses connect with their target audience on the professional networking platform. Link to Post:https://www.linkedin.com/posts/canberkbeker_linkedinads-demandgeneration-b2bmarketing-activity-7071417883469258752-yERM?utm_source=share&amp;utm_medium=member_desktopPost from Justin Rowe:https://www.linkedin.com/posts/justin-rowe-4043339b_linkedinads-linkedin-entrepreneurship-activity-7079423854485381121-o7Jm?utm_source=share&amp;utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

In this episode, James and Benji break down LinkedIn’s new feature: thought leadership ads. With a focus on providing valuable insights and industry expertise, these ads have the potential to transform the way businesses connect with their target audience on the professional networking platform. Link to Post: <a href="https://www.linkedin.com/posts/canberkbeker_linkedinads-demandgeneration-b2bmarketing-activity-7071417883469258752-yERM?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/canberkbeker_linkedinads-demandgeneration-b2bmarketing-activity-7071417883469258752-yERM?utm_source=share&amp;utm_medium=member_desktop</a> Post from Justin Rowe: <a href="https://www.linkedin.com/posts/justin-rowe-4043339b_linkedinads-linkedin-entrepreneurship-activity-7079423854485381121-o7Jm?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/justin-rowe-4043339b_linkedinads-linkedin-entrepreneurship-activity-7079423854485381121-o7Jm?utm_source=share&amp;utm_medium=member_desktop</a> Connect with us: James: <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/jamescarbary/</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a>

LinkedIn launches thought leadership ads

Tim Ferris

Life has boundaries we perceive, but they’re often more flexible than we think.On this episode, Benji and James discuss 17 questions that have dramatically changed the life of Tim Ferris and how they may just impact yours as well. Discussed in this Episode:Stepping away to get aheadEntrusting your team with more responsibilityHow to find contentment even as you strive to achieve big goalsLink to Post: https://tim.blog/wp-content/uploads/2020/01/17-Questions-That-Changed-My-Life.pdfConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Life has boundaries we perceive, but they’re often more flexible than we think. On this episode, Benji and James discuss 17 questions that have dramatically changed the life of Tim Ferris and how they may just impact yours as well. Discussed in this Episode:<ul><li>Stepping away to get ahead</li><li>Entrusting your team with more responsibility</li><li>How to find contentment even as you strive to achieve big goals</li></ul>Link to Post: <a href="https://tim.blog/wp-content/uploads/2020/01/17-Questions-That-Changed-My-Life.pdf" rel="noreferrer noopener nofollow" target="_blank">https://tim.blog/wp-content/uploads/2020/01/17-Questions-That-Changed-My-Life.pdf</a> Connect with us: James: <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/jamescarbary/</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a>

17 questions that changed the life of Tim Ferris

“Anyone can always do/give 10% more.”In this episode, James and Benji discuss the easiest way to continue to advance your career and become invaluable to your organization. Discussed in this Episode:How habits compound over timeThe necessity of honing your craftThe ability to be content yet always work to improveLink to Post: https://www.linkedin.com/posts/alice-de-courcy-5205516a_b2bmarketing-demandgeneration-activity-6973185564585967616-09J-?utm_source=share&amp;utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

“Anyone can always do/give 10% more.” In this episode, James and Benji discuss the easiest way to continue to advance your career and become invaluable to your organization. Discussed in this Episode:<ul><li>How habits compound over time</li><li>The necessity of honing your craft</li><li>The ability to be content yet always work to improve</li></ul> Link to Post: <a href="https://www.linkedin.com/posts/alice-de-courcy-5205516a_b2bmarketing-demandgeneration-activity-6973185564585967616-09J-?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/alice-de-courcy-5205516a_b2bmarketing-demandgeneration-activity-6973185564585967616-09J-?utm_source=share&amp;utm_medium=member_desktop</a> Connect with us: James: <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/jamescarbary/</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a>

The 10% Mindset

Chris Walker

Should B2B companies continue running lead gen campaigns on LinkedIn and Facebook? Recent data seems to conclusively prove that they should STOP… or at least that is what Chris Walker is saying. On this episode, Benji and James discuss the recent B2B advertising benchmark report from Metadata and Chris Walker’s response to the findings.Discussed in this Episode:How to start building an owned audienceWhy Lead gen is not the optimal strategy to use on paid socialLink to Post: https://www.linkedin.com/posts/chriswalker171_marketing-advertising-linkedin-activity-7084881983880790017-uTpV/?utm_source=share&amp;utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Should B2B companies continue running lead gen campaigns on LinkedIn and Facebook? Recent data seems to conclusively prove that they should STOP… or at least that is what Chris Walker is saying. On this episode, Benji and James discuss the recent B2B advertising benchmark report from Metadata and Chris Walker’s response to the findings. Discussed in this Episode:<ul><li>How to start building an owned audience</li><li>Why Lead gen is not the optimal strategy to use on paid social</li></ul> Link to Post: <a href="https://www.linkedin.com/posts/chriswalker171_marketing-advertising-linkedin-activity-7084881983880790017-uTpV/?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/chriswalker171_marketing-advertising-linkedin-activity-7084881983880790017-uTpV/?utm_source=share&amp;utm_medium=member_desktop</a> Connect with us: James: <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/jamescarbary/</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a>

$57,000 to win one deal?! Chris Walker SOUNDS OFF

For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content marketing motions and how you can use them to bolster your marketing efforts.Discussed in this episode:The pros &amp; cons of the three motionsHow to start a media brand from scratchThe value of launching a media brand in this economic climate

For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content marketing motions and how you can use them to bolster your marketing efforts. Discussed in this episode: <ul><li>The pros &amp; cons of the three motions</li><li>How to start a media brand from scratch</li><li>The value of launching a media brand in this economic climate</li></ul>

3 Content Marketing Motions and How to Use Them (REPLAY)

In this episode, James and Benji contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping-off point.Discussed in this episode:Making content work harder for your organizationSEO as the Zombie of MarketingEnsuring your SMEs avoid creating commodity content

In this episode, <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">James</a> and <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">Benji</a> contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping-off point. Discussed in this episode: <ol><li>Making content work harder for your organization</li><li>SEO as the Zombie of Marketing</li><li>Ensuring your SMEs avoid creating commodity content</li></ol>

Your Mantra for Content Distribution in 2023 (REPLAY)

Throwing in our 2 cents on what B2B marketers are talking about on the internet. Hosted by James Carbary &amp; Benji Block, episodes released weekly.

Marketers are drowning in tactical tasks, yet are in desperate need of a strategic plan, and a closing of what Jade Tambini calls “the marketing gap”.In this episode, Benji and James explore the all-to-common rift between directors and marketers and what can be done to shift the tide and bring your organization new momentum. Discussed in this Episode:The power of a strategic marketing planCrafting your brand story and narrativeB2B Marketing budgetsLink to Post:https://www.linkedin.com/posts/jade-tambini-76380312_b2bmarketingstrategy-b2bmarketing-b2bmarketingplan-activity-7059431507550978049-E3gP?utm_source=share&amp;utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Marketers are drowning in tactical tasks, yet are in desperate need of a strategic plan, and a closing of what Jade Tambini calls “the marketing gap”. In this episode, Benji and James explore the all-to-common rift between directors and marketers and what can be done to shift the tide and bring your organization new momentum. Discussed in this Episode:<ul><li>The power of a strategic marketing plan</li><li>Crafting your brand story and narrative</li><li>B2B Marketing budgets</li></ul>Link to Post:<a href="https://www.linkedin.com/posts/jade-tambini-76380312_b2bmarketingstrategy-b2bmarketing-b2bmarketingplan-activity-7059431507550978049-E3gP?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank"></a> <a href="https://www.linkedin.com/posts/jade-tambini-76380312_b2bmarketingstrategy-b2bmarketing-b2bmarketingplan-activity-7059431507550978049-E3gP?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/jade-tambini-76380312_b2bmarketingstrategy-b2bmarketing-b2bmarketingplan-activity-7059431507550978049-E3gP?utm_source=share&amp;utm_medium=member_desktop</a> Connect with us: James: <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/jamescarbary/</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a>

The BIG reason marketing isn't working in B2B (and how to fix it)

What if you could instantly connect with individuals interested in your niche, active online, and highly likely to engage if you just reach out?In this episode, Benji and James talk through the art of “stealing” an audience and crafting a Carasol on LinkedIn that works. Link to Post:https://www.linkedin.com/posts/matlehnhoff_how-to-steal-an-audience-on-linkedin-activity-7064253332214673408-aNhU?utm_source=share&amp;utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

What if you could instantly connect with individuals interested in your niche, active online, and highly likely to engage if you just reach out? In this episode, Benji and James talk through the art of “stealing” an audience and crafting a Carasol on LinkedIn that works. Link to Post:<a href="https://www.linkedin.com/posts/matlehnhoff_how-to-steal-an-audience-on-linkedin-activity-7064253332214673408-aNhU?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank"></a> <a href="https://www.linkedin.com/posts/matlehnhoff_how-to-steal-an-audience-on-linkedin-activity-7064253332214673408-aNhU?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/matlehnhoff_how-to-steal-an-audience-on-linkedin-activity-7064253332214673408-aNhU?utm_source=share&amp;utm_medium=member_desktop</a> Connect with us: James: <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/jamescarbary/</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a>

How to steal an audience on LinkedIn

Unless your name is Joe Rogan, interview-based shows aren't good enough anymore. The content our buyers consume from creators &amp; consumer media brands is just too good…and it’s (rightfully) raised the bar for B2B content. So how do you make something better?On this episode, James and Benji discuss the evolution of B2B podcasting and the strategies needed for success in 2023 and beyondLink to Post:https://www.linkedin.com/posts/jamescarbary_byebyecommoditycontent-affinityoverawareness-activity-7064928864266792960-JSEy?utm_source=share&amp;utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Unless your name is Joe Rogan, interview-based shows aren't good enough anymore. The content our buyers consume from creators &amp; consumer media brands is just too good…and it’s (rightfully) raised the bar for B2B content. So how do you make something better? On this episode, James and Benji discuss the evolution of B2B podcasting and the strategies needed for success in 2023 and beyond Link to Post:<a href="https://www.linkedin.com/posts/jamescarbary_byebyecommoditycontent-affinityoverawareness-activity-7064928864266792960-JSEy?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank"></a> <a href="https://www.linkedin.com/posts/jamescarbary_byebyecommoditycontent-affinityoverawareness-activity-7064928864266792960-JSEy?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/jamescarbary_byebyecommoditycontent-affinityoverawareness-activity-7064928864266792960-JSEy?utm_source=share&amp;utm_medium=member_desktop</a> Connect with us: James: <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/jamescarbary/</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a>

RIP interview-based shows?

Apple has crafted a new category, drumroll please… “Spatial Computing”!On this episode, Benji and James discuss the recent release of the Apple Vision Pro, the impact this will have in the market, and what marketing leaders should be learning from Apples positioning around the new technology.Link to Post:https://www.linkedin.com/posts/aprildunford_heres-my-take-on-the-apple-vision-pro-from-activity-7071944558485409792-bdl0?utm_source=share&amp;utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Apple has crafted a new category, drumroll please… “Spatial Computing”! On this episode, Benji and James discuss the recent release of the Apple Vision Pro, the impact this will have in the market, and what marketing leaders should be learning from Apples positioning around the new technology. Link to Post: <a href="https://www.linkedin.com/posts/aprildunford_heres-my-take-on-the-apple-vision-pro-from-activity-7071944558485409792-bdl0?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/aprildunford_heres-my-take-on-the-apple-vision-pro-from-activity-7071944558485409792-bdl0?utm_source=share&amp;utm_medium=member_desktop</a> Connect with us: James: <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/jamescarbary/</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a>

The positioning of the Apple Vision Pro is BRILLIANT — this is why

You are the head of marketing -- the CEO asks: "what's our website conversion rate?"Pause. Breathe. And NEVER provide a blended conversion rate for the entire website.On this episode, James &amp; Benji are joined by Gaetano DiNardi, Growth advisor and B2B marketing guru to discuss the horror that is blended conversion rates and how to move in a better direction.Link to Post:https://www.linkedin.com/posts/officialg_marketing-activity-7051897994480087040-lWx4?utm_source=share&amp;utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Gaetano: https://www.linkedin.com/in/officialg/

You are the head of marketing -- the CEO asks: "what's our website conversion rate?"Pause. Breathe. And NEVER provide a blended conversion rate for the entire website. On this episode, James &amp; Benji are joined by Gaetano DiNardi, Growth advisor and B2B marketing guru to discuss the horror that is blended conversion rates and how to move in a better direction. Link to Post: <a href="https://www.linkedin.com/posts/officialg_marketing-activity-7051897994480087040-lWx4?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/officialg_marketing-activity-7051897994480087040-lWx4?utm_source=share&amp;utm_medium=member_desktop</a> Connect with us: James: <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/jamescarbary/</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a> Gaetano: <a href="https://www.linkedin.com/in/officialg/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/officialg/</a>

Win Over Your CEO with THESE Conversion Rate Insights

Adobe just released a game-changing AI update to Photoshop! In this episode, Benji and James discuss the implications and the exciting use cases for B2B marketers.Link to Post: https://www.linkedin.com/posts/juanjosedelgado_aiinadobe-photoshopfirefly-airevolution-activity-7066792598446743552-xxZq?utm_source=share&amp;utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

Adobe just released a game-changing AI update to Photoshop! In this episode, Benji and James discuss the implications and the exciting use cases for B2B marketers. Link to Post: <a href="https://www.linkedin.com/posts/juanjosedelgado_aiinadobe-photoshopfirefly-airevolution-activity-7066792598446743552-xxZq?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/juanjosedelgado_aiinadobe-photoshopfirefly-airevolution-activity-7066792598446743552-xxZq?utm_source=share&amp;utm_medium=member_desktop</a> Connect with us: James: <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/jamescarbary/</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a>

AI just got baked into Photoshop… and it’s IMPRESSIVE

In this episode, Benji and James discuss the art of a cold pitch, who do you contact and how? This conversation was triggered by a viral LinkedIn post from Jessica Gilmartin, Chief Marketing Officer at Calendly.The underlying message, the C-suite exec at a Fortune 500 company is probably not the most effective person to reach out to… so then who? Link to Post: https://www.linkedin.com/posts/jessicagilmartin_prospecting-sales-leadership-activity-7066759701056675840-5iqD/?utm_source=share&amp;utm_medium=member_iosConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

In this episode, Benji and James discuss the art of a cold pitch, who do you contact and how? This conversation was triggered by a viral LinkedIn post from Jessica Gilmartin, Chief Marketing Officer at Calendly. The underlying message, the C-suite exec at a Fortune 500 company is probably not the most effective person to reach out to… so then who? Link to Post: <a href="https://www.linkedin.com/posts/jessicagilmartin_prospecting-sales-leadership-activity-7066759701056675840-5iqD/?utm_source=share&amp;utm_medium=member_ios" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/jessicagilmartin_prospecting-sales-leadership-activity-7066759701056675840-5iqD/?utm_source=share&amp;utm_medium=member_ios</a> Connect with us: James: <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/jamescarbary/</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a>

To pitch or NOT to pitch a CMO?

Ian MacRae

Are we running our social media strategy based on facts and data or myth and hype? On this episode, Benji sits down with  Ian MacRae, author of the book "Myths of Social Media".  As a work psychologist, Ian brings a unique perspective to the social media landscape.With a focus on B2B marketers and content creators, Benji seeks Ian's advice on improving CEOs' brands and subject matter experts on social media platforms. The conversation takes an exciting turn as Ian exposes his top four myths of social media, providing valuable insights that challenge common misconceptions. Throughout the episode, listeners gain practical takeaways and are encouraged to explore Ian's books on platforms like Amazon.As the episode draws to a close, Benji expresses his gratitude to Ian for sharing his expertise and thanks the loyal audience for their continued support. He encourages listeners to connect with him personally on LinkedIn and invites them to visit b2bgrowthshow.com for more engaging content.Discussed in this Episode:4 common Myths of social mediaHow to build a personal brand for your CEOOutdated approaches to social media that B2B marketers continue to useConnect with us: Ian:  https://www.linkedin.com/in/iansmacrae/Company Website: https://www.highpotentialpsych.co.uk/Book: https://www.amazon.com/Myths-Social-Media-Misconceptions-Business-ebook/dp/B0B759YGZK/ref=sr_1_1?crid=7WLA6WKO462J&amp;keywords=Myths+of+social+media&amp;qid=1685628329&amp;sprefix=myths+of+social+media%2Caps%2C145&amp;sr=8-1Benji: https://www.linkedin.com/in/benji-block/

Are we running our social media strategy based on facts and data or myth and hype? On this episode, Benji sits down with Ian MacRae, author of the book "Myths of Social Media". As a work psychologist, Ian brings a unique perspective to the social media landscape. With a focus on B2B marketers and content creators, Benji seeks Ian's advice on improving CEOs' brands and subject matter experts on social media platforms. The conversation takes an exciting turn as Ian exposes his top four myths of social media, providing valuable insights that challenge common misconceptions. Throughout the episode, listeners gain practical takeaways and are encouraged to explore Ian's books on platforms like Amazon. As the episode draws to a close, Benji expresses his gratitude to Ian for sharing his expertise and thanks the loyal audience for their continued support. He encourages listeners to connect with him personally on LinkedIn and invites them to visit <a href="http://b2bgrowthshow.com" rel="nofollow" target="_blank">b2bgrowthshow.com</a> for more engaging content. Discussed in this Episode:<ul><li>4 common Myths of social media</li><li>How to build a personal brand for your CEO</li><li>Outdated approaches to social media that B2B marketers continue to use</li></ul>Connect with us: Ian: <a href="https://www.linkedin.com/in/iansmacrae/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/iansmacrae/</a>Company Website:<a href="https://www.unleashpossible.com/" rel="noreferrer noopener nofollow" target="_blank"> </a><a href="https://www.highpotentialpsych.co.uk/" rel="noreferrer noopener nofollow" target="_blank">https://www.highpotentialpsych.co.uk/</a>Book: <a href="https://www.amazon.com/Myths-Social-Media-Misconceptions-Business-ebook/dp/B0B759YGZK/ref=sr_1_1?crid=7WLA6WKO462J&amp;keywords=Myths+of+social+media&amp;qid=1685628329&amp;sprefix=myths+of+social+media%2Caps%2C145&amp;sr=8-1" rel="noreferrer noopener nofollow" target="_blank">https://www.amazon.com/Myths-Social-Media-Misconceptions-Business-ebook/dp/B0B759YGZK/ref=sr_1_1?crid=7WLA6WKO462J&amp;keywords=Myths+of+social+media&amp;qid=1685628329&amp;sprefix=myths+of+social+media%2Caps%2C145&amp;sr=8-1</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a>

Myths of Social Media, with Ian MacRae

In this episode, Benji and James delve into the misconception surrounding a company's positioning based solely on its website and tagline.April Dunford recently shared her thoughts on LinkedIn, highlighting the complexity and nuance involved in understanding a company's true positioning. Today, the guys breakdown that post and the ways we can easily get it wrong. Link to Post:https://www.linkedin.com/posts/aprildunford_im-often-asked-can-you-look-at-our-website-activity-7057366791588622336-0dgN?utm_source=share&amp;utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

In this episode, Benji and James delve into the misconception surrounding a company's positioning based solely on its website and tagline. April Dunford recently shared her thoughts on LinkedIn, highlighting the complexity and nuance involved in understanding a company's true positioning. Today, the guys breakdown that post and the ways we can easily get it wrong. Link to Post: <a href="https://www.linkedin.com/posts/aprildunford_im-often-asked-can-you-look-at-our-website-activity-7057366791588622336-0dgN?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/aprildunford_im-often-asked-can-you-look-at-our-website-activity-7057366791588622336-0dgN?utm_source=share&amp;utm_medium=member_desktop</a> Connect with us: James: <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/jamescarbary/</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a>

What the heck does "positioning" actually mean?

The playing field has shifted and winning mind share leads to market share. The big question is, how can your organization continue to win mind share? One of the most effective, personal ways in B2B is having your CEO be consistent on LinkedIn. In this episode, James and Benji talk through how to get your CEO consistent on social media, and how to measure that content. Link to Post: https://www.linkedin.com/posts/devinreed_contentstrategy-activity-7057085006141095936--KpA?utm_source=share&amp;utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

The playing field has shifted and winning mind share leads to market share. The big question is, how can your organization continue to win mind share? One of the most effective, personal ways in B2B is having your CEO be consistent on LinkedIn. In this episode, James and Benji talk through how to get your CEO consistent on social media, and how to measure that content. Link to Post: <a href="https://www.linkedin.com/posts/devinreed_contentstrategy-activity-7057085006141095936--KpA?utm_source=share&amp;utm_medium=member_desktop" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/posts/devinreed_contentstrategy-activity-7057085006141095936--KpA?utm_source=share&amp;utm_medium=member_desktop</a> Connect with us: James: <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/jamescarbary/</a> Benji: <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/benji-block/</a>

The secret to get your CEO posting on LinkedIn

Quality content with practical advice. Gets straight to the point with the “good stuff”.

All around fantastic.

I’ve really enjoyed this podcast. Quick, to the point, and practical. Not a lot of fluff.

To the point

Throwing in our 2 cents on what B2B marketers are talking about on the internet. Hosted by <a href="https://www.linkedin.com/in/jamescarbary/" rel="noreferrer noopener nofollow" target="_blank">James Carbary</a> &amp; <a href="https://www.linkedin.com/in/benji-block/" rel="noreferrer noopener nofollow" target="_blank">Benji Block</a>, episodes released weekly.

B2B Growth

Talmage Egan

In this episode we talk to Talmage Egan, Digital Marketing Strategist at O.C. Tanner.  Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com  Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe &amp; search past episodes here. You can also find us on Apple Podcasts or Spotify.

In this episode we talk to Talmage Egan, Digital Marketing Strategist at O.C. Tanner. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: <a href="http://directiveconsulting.com" rel="nofollow" target="_blank">directiveconsulting.com</a> Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe &amp; search past episodes here. You can also find us on Apple Podcasts or Spotify.

1226: 300% Increase in Search Traffic to a B2B Website: How They Did It w/ Talmage Egan

Ryan Bonnici

The sales process is broken. Nobody actually enjoys buying anymore—especially not software. And when it comes to most sales processes, the human touch has just disappeared. Randy Frisch, CMO at Uberflip, recently talked with Ryan Bonnici, CMO at G2, about his approach to this problem. They talk about:  How being a mini CMO prepared him to wear all the CMO hats Ryan's take on how the sales process is broken (&amp; how to streamline it) Why marketers should think like consumers Four weeks off a year is the bare minimum  Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

1235:The Sales Process Is Broken w/ Ryan Bonnici

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