Malibu marketing VP Matt Foley talks about playing to the brand’s strengths, including two remakes of ‘Escape (The Pina Colada Song)’

Malibu marketing VP Matt Foley talks about playing to the brand’s strengths, including two remakes of ‘Escape (The Pina Colada Song)’

How Malibu is turning summer from a season to a mindset

Spin Master’s new CMO Jeremy Tucker talks about marketing brands such as Paw Patrol and what’s ahead for the holiday season

Spin Master’s new CMO Jeremy Tucker talks about marketing brands such as Paw Patrol and what’s ahead for the holiday season

Behind Paw Patrol’s enduring appeal and upcoming movie

Marissa Hunter, senior VP of Marketing for Stellantis North America, whose brands include Jeep, Ram, Chrysler, Dodge and FIAT, joins the pod to discuss the automaker's agency approach, how it views Twitter and Threads, and how brands must operate in today's politically charged environment.

Marissa Hunter, senior VP of Marketing for Stellantis North America, whose brands include Jeep, Ram, Chrysler, Dodge and FIAT, joins the pod to discuss the automaker's agency approach, how it views Twitter and Threads, and how brands must operate in today's politically charged environment.

Stellantis agency and creative strategy

Marketing Exec Kelly Colbert joins the Marketer’s Brief to discuss the brand’s recent ‘Translators’ campaign

Marketing Exec Kelly Colbert joins the Marketer’s Brief to discuss the brand’s recent ‘Translators’ campaign

How US Bank is tackling language barriers in finance

Nick Scarpino, SVP of Marketing &amp; Off-Premise Dining at Portillo’s, talks data and the crucial role of social media

Nick Scarpino, SVP of Marketing &amp; Off-Premise Dining at Portillo’s, talks data and the crucial role of social media

How Portillo’s markets Chicago hot dogs outside the Windy City

Mattel exec on brand collabs, Barbiecore and future spinoffs

Mattel exec on brand collabs, Barbiecore and future spinoffs

Lessons from ‘Barbie’ buzz and what the attention means for Mattel

Michael Smith discusses PepsiCo's new brand and its appeal to 'irreverent optimists'

Michael Smith discusses PepsiCo's new brand and its appeal to 'irreverent optimists'

Behind the marketing of Starry

Carla Dunham joined the DTC brand earlier this year and is already making marketing changes

Carla Dunham joined the DTC brand earlier this year and is already making marketing changes

Away’s new CMO on TV strategy, travel trends and Pride Month

Papa Johns

VP and Head of Brand Jaclyn Ruelle talks about how Papa Johns tapped celebrities for its Doritos Cool Ranch Papadia campaign and how the brand attracts customers in a crowded category.

VP and Head of Brand Jaclyn Ruelle talks about how Papa Johns tapped celebrities for its Doritos Cool Ranch Papadia campaign and how the brand attracts customers in a crowded category.

How Papa Johns targeted Gen Z with its new papadia

Chief Brand Officer Amy Smith talks about Toms’ mental health awareness campaign and its Pride Month collection

Chief Brand Officer Amy Smith talks about Toms’ mental health awareness campaign and its Pride Month collection

Why Toms Shoes is committed to mental health and LGBTQ+ support

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

This quick, insightful podcast is the perfect antidote for the jaded marketer.

Marketers, give it a listen

EJ knows this content so well and is a great listen!

Great listen

Ad Age Marketer's Brief

We discuss and dissect our ranking of the 10 companies and brands that marketed their way to the top in 2019.

We discuss and dissect our ranking of the 10 companies and brands that marketed their way to the top in 2019.

Marketers of the Year

Chief Marketing Officer Jay Livingston dishes on how Shake Shack reaches customers with little paid marketing, its plans for a new veggie product and its delivery partnership with Grubhub.

Chief Marketing Officer Jay Livingston dishes on how Shake Shack reaches customers with little paid marketing, its plans for a new veggie product and its delivery partnership with Grubhub.

Shake Shack’s CMO isn’t a fan of paid media

Ad Age reporters detail what brands are making waves in 2019, from a tiny collectible toy maker to a cannabis purveyor.

Ad Age reporters detail what brands are making waves in 2019, from a tiny collectible toy maker to a cannabis purveyor.

America's Hottest Brands

Michael McGoohan, CMO  Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners.

Michael McGoohan, CMO  Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners.

Pain relief marketing

As the chief marketing and communications officer at Feeding America, Catherine Davis is using knowledge from her prior roles at agencies and brands to help the organization modernize its outreach. She joins Marketer’s Brief to discuss the differences of working at a non-profit, misconceptions about hunger in America and where organizations can innovate to grow their reach beyond traditional media.

As the chief marketing and communications officer at Feeding America, Catherine Davis is using knowledge from her prior roles at agencies and brands to help the organization modernize its outreach. She joins Marketer’s Brief to discuss the differences of working at a non-profit, misconceptions about hunger in America and where organizations can innovate to grow their reach beyond traditional media.

Non-profit marketing

Adrian Parker, VP Marketing for Patron and Grey Goose, on the vodka’s new marketing approach and why Patron is the Lady Gaga of tequila.

Adrian Parker, VP Marketing for Patron and Grey Goose, on the vodka’s new marketing approach and why Patron is the Lady Gaga of tequila.

Liquor marketing

Kevin George, the new CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S., on the opportunities and challenges of marketing marijuana.

Kevin George, the new CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S., on the opportunities and challenges of marketing marijuana.

Cannabis marketing

Jack in the Box is working on everything from esports and movie partnerships to a possible new tagline as it tries to stand out as “the curly fry in a world of regular fries,” says Adrienne Ingoldt, senior VP, chief brand and experience officer. She discusses the brand’s recent efforts and plans for 2020 on Marketer’s Brief.

Jack in the Box is working on everything from esports and movie partnerships to a possible new tagline as it tries to stand out as “the curly fry in a world of regular fries,” says Adrienne Ingoldt, senior VP, chief brand and experience officer. She discusses the brand’s recent efforts and plans for 2020 on Marketer’s Brief.

Curly fry attitude

Does Black Friday still matter? What about Cyber Monday? Which holiday ad campaigns are creating buzz? Ad Age reporters discuss this and more in this week’s holiday-themed pod.

Does Black Friday still matter? What about Cyber Monday? Which holiday ad campaigns are creating buzz? Ad Age reporters discuss this and more in this week’s holiday-themed pod.

Holiday retail marketing

Digging into the California Consumer Privacy Act with Eric Babel, CEO of TrustArc, a privacy compliance consultant, including how a real estate tycoon jumpstarted the regulation.

Digging into the California Consumer Privacy Act with Eric Babel, CEO of TrustArc, a privacy compliance consultant, including how a real estate tycoon jumpstarted the regulation.

Data Privacy

Behind the beer industry’s push to lift the category, which has lost ground to wine and spirits.

Behind the beer industry’s push to lift the category, which has lost ground to wine and spirits.

Beer marketing

How does a health club stand out amid all the wellness campaigns in January? Jeremy Tucker, the new chief marketing officer at Planet Fitness, joins Marketer’s Brief to discuss what he calls the brand’s Super Bowl.

How does a health club stand out amid all the wellness campaigns in January? Jeremy Tucker, the new chief marketing officer at Planet Fitness, joins Marketer’s Brief to discuss what he calls the brand’s Super Bowl.

Marketing New Year’s resolutions

Martin Renaud joins Marketer's Brief to discuss how Mondelēz International has reworked its marketing team and why digital media is such a crucial part of its diet.

Martin Renaud joins Marketer's Brief to discuss how Mondelēz International has reworked its marketing team and why digital media is such a crucial part of its diet.

Mondelēz's CMO on data and intuition

Executive recruiter Richard Sanderson of Spencer Stuart weighs in on why CMOs aren’t getting board of directors appointments. He also updates us on CMO tenures and whether it still makes sense to get an MBA.

Executive recruiter Richard Sanderson of Spencer Stuart weighs in on why CMOs aren’t getting board of directors appointments. He also updates us on CMO tenures and whether it still makes sense to get an MBA.

CMO hiring trends

Alegra O’Hare, the new CMO at the Gap, joins Marketer’s Brief to discuss the brand’s holiday campaign and marketing trends.

Alegra O’Hare, the new CMO at the Gap, joins Marketer’s Brief to discuss the brand’s holiday campaign and marketing trends.

Retail trends and female CMOs

Laura Lashley, national education manager for Seedlip, which bills itself as the world’s first non-alcoholic distilled spirits brand, talks about the brand’s origins and its plans for Dry January.

Laura Lashley, national education manager for Seedlip, which bills itself as the world’s first non-alcoholic distilled spirits brand, talks about the brand’s origins and its plans for Dry January.

Non-alcoholic booze

Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visitors. We also talk about what  effect global warming might have on the ski season.

Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visitors. We also talk about what  effect global warming might have on the ski season.

Data-driven tourism marketing

Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing.

Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing.

H&R Block gets personal

Stephanie Csaszar, Kind’s manager of nutrition strategy and insights, discusses its new marketing against synthetic dyes and the snack maker’s broader communications plan around health and wellness.

Stephanie Csaszar, Kind’s manager of nutrition strategy and insights, discusses its new marketing against synthetic dyes and the snack maker’s broader communications plan around health and wellness.

Behind Kind’s health and wellness messages

Dan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he’s at Wheelhouse Labs, whose holdings include Kimmelot, a content and development company launched last fall by Jimmy Kimmel. Dan talks about his new gig and gives his take on ways to get brands plugged into pop culture.

Dan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he’s at Wheelhouse Labs, whose holdings include Kimmelot, a content and development company launched last fall by Jimmy Kimmel. Dan talks about his new gig and gives his take on ways to get brands plugged into pop culture.

Branded Entertainment

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