Ad Age Marketer's Brief

We discuss and dissect our ranking of the 10 companies and brands that marketed their way to the top in 2019.

Chief Marketing Officer Jay Livingston dishes on how Shake Shack reaches customers with little paid marketing, its plans... Read more

Ad Age reporters detail what brands are making waves in 2019, from a tiny collectible toy maker to a cannabis purveyor.

Michael McGoohan, CMO  Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief g... Read more

As the chief marketing and communications officer at Feeding America, Catherine Davis is using knowledge from her prior ... Read more

Adrian Parker, VP Marketing for Patron and Grey Goose, on the vodka’s new marketing approach and why Patron is the Lady ... Read more

Kevin George, the new CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies ... Read more

Jack in the Box is working on everything from esports and movie partnerships to a possible new tagline as it tries to st... Read more

Does Black Friday still matter? What about Cyber Monday? Which holiday ad campaigns are creating buzz? Ad Age reporters ... Read more

Digging into the California Consumer Privacy Act with Eric Babel, CEO of TrustArc, a privacy compliance consultant, incl... Read more

Behind the beer industry’s push to lift the category, which has lost ground to wine and spirits.

How does a health club stand out amid all the wellness campaigns in January? Jeremy Tucker, the new chief marketing offi... Read more

Martin Renaud joins Marketer's Brief to discuss how Mondelēz International has reworked its marketing team and why digit... Read more

Executive recruiter Richard Sanderson of Spencer Stuart weighs in on why CMOs aren’t getting board of directors appointm... Read more

Alegra O’Hare, the new CMO at the Gap, joins Marketer’s Brief to discuss the brand’s holiday campaign and marketing tren... Read more

Laura Lashley, national education manager for Seedlip, which bills itself as the world’s first non-alcoholic distilled s... Read more

Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is... Read more

Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out th... Read more

Stephanie Csaszar, Kind’s manager of nutrition strategy and insights, discusses its new marketing against synthetic dyes... Read more

Dan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he’s at Wheelhouse Labs, whose holdings... Read more