#13 How do you successfully market to the enterprise segment (with Johanna Fagerstedt, CMO at Quinyx)
#13 How do you successfully market to the enterprise segment (with Johanna Fagerstedt, CMO at Quinyx)
The average tenure for a B2B SaaS CMO is below 2 years. Johanna Fagerstedt has been the CMO at Quinyx for the last 9 ye... Read more
4 Jul 2022
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36mins
#12 Growing from 3 to 27 marketers in 2,5 years (with Frida Ahrenby, CMO at GetAccept)
#12 Growing from 3 to 27 marketers in 2,5 years (with Frida Ahrenby, CMO at GetAccept)
Frida joined GetAccept in late 2019 when they had just closed on their Series A investment. At the time they where 3 mar... Read more
7 Jun 2022
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45mins
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#11 Scaling from Series B to Series D in 3 years and learnings from it (with Paula Molinar, Senior Manager, Demand Generation at Paddle)
Paula Molinar is the Senior Manager, Demand Generation at Paddle. Paula started at the company in 2019 when they where j... Read more
20 May 2022
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#10 How to market to marketers in a very competitive space (with Jillan Als: VP Marketing & Jasmine de Guzman: Manager, Revenue Marketing - at Optimere)
#10 How to market to marketers in a very competitive space (with Jillan Als: VP Marketing & Jasmine de Guzman: Manager, Revenue Marketing - at Optimere)
For the first time ever i had two guests joining me, both working at Optimere - a Copenhagen based SaaS company. Jillian... Read more
6 May 2022
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#9 How to start and build out your demand journey from scratch (with Adam Holmgren, Head of Demand Gen at GetAccept)
#9 How to start and build out your demand journey from scratch (with Adam Holmgren, Head of Demand Gen at GetAccept)
For the first time ever you will listen to your host share his perspective on Demand Generation and how to build a deman... Read more
18 Apr 2022
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26mins
#8 The only Demand Generation playbook you'll ever need (with Liam Bartholomew, Global Head of Demand Gen at Cognism)
#8 The only Demand Generation playbook you'll ever need (with Liam Bartholomew, Global Head of Demand Gen at Cognism)
Liam Bartholomew is the Global Head of Demand Gen at Cognism. During 2021 they made their big shift from traditional lea... Read more
27 Mar 2022
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#7 Hypergrow your SaaS company with a product-led mindset (with Bill Macaitis, former CMO & SVP Marketing at Salesforce, Slack & Zendesk)
#7 Hypergrow your SaaS company with a product-led mindset (with Bill Macaitis, former CMO & SVP Marketing at Salesforce, Slack & Zendesk)
Bill Macaitis is one of the most renown marketing leaders out there. He is the former CMO & SVP Marketing at Salesfo... Read more
13 Mar 2022
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#6 How to create a really great brand and engage your audience (with Gwen Lafage, VP Brand & Content at Sinch)
#6 How to create a really great brand and engage your audience (with Gwen Lafage, VP Brand & Content at Sinch)
Gwen Lafage is VP Brand & Content at Sinch and also the host of the Tech Marketing Podchat.On this episode we talk a... Read more
28 Feb 2022
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#5 Why SaaS companies in Europe is falling behind and what you can do about it (with Chris Walker, CEO at Refine Labs)
#5 Why SaaS companies in Europe is falling behind and what you can do about it (with Chris Walker, CEO at Refine Labs)
Chris Walker is (probably) the father of demand gen as we all know it today. He is also the CEO at Refine Labs and host ... Read more
16 Feb 2022
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#4 How to create an engaged and high-performing marketing team (with Sophie Hedestad, CMO at Netigate)
#4 How to create an engaged and high-performing marketing team (with Sophie Hedestad, CMO at Netigate)
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3 Feb 2022
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34mins
