Ranked #1
Will Jeff Bezos lead the next media revolution?
Will Jeff Bezos lead the next media revolution?
Newspapers are dying. Local TV stations are struggling. Many radio stations have been in decline for more than a decade.... Read more
16 Aug 2013
•
31mins
Ranked #2
Influencer Marketing Grows Up
Influencer Marketing Grows Up
Back in 2010, I wrote one of the most fun and fascinating blog posts of my life. A new trend was coming into view, led b... Read more
6 Jul 2017
•
33mins
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Ranked #4
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What will replace Facebook?
What will replace Facebook?
A few years ago, Mark Schaefer predicted that "Facebook would be the next Facebook," explaining that the company had the... Read more
28 Oct 2019
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Ranked #6
New media influencers are changing marketing forever
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If you've been following popular culture at all, you've probably learned by now of the downfall (at least temporarily) o... Read more
3 Mar 2017
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Ranked #7
Is there still a place for blogging?
Is there still a place for blogging?
New statistics show that blogging activity has slumped after a decade of continuous growth. Mark and Brooke examine the ... Read more
17 Feb 2020
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Ranked #8
Emotional connection and the modern brand
Emotional connection and the modern brand
Mark Schaefer and Tom Webster discuss the growing challenge of establishing emotional connection in a world of declining... Read more
6 Aug 2018
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Ranked #9
Artificial intelligence, real marketing
Artificial intelligence, real marketing
The inevitability of a business world dominated by artificial intelligence seems to be the headline of the day, and yet ... Read more
26 May 2017
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Ranked #10
Podcasts and one-way friendships
Podcasts and one-way friendships
Mark and Brooke explore "parasocial" relationships that seem to be forming in the podcast space and how this might be us... Read more
9 Dec 2019
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Ranked #11
Why customers really don't want to engage with your brand
Why customers really don't want to engage with your brand
Hosts Mark Schaefer and Tom Webster dissect several big new ideas, including the role of customer engagement in digital ... Read more
8 Jul 2018
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33mins
Ranked #12
Machine learning for real-world marketers
Machine learning for real-world marketers
Machine learning is entering the world of everyday marketing helping us streamline tasks and free up time for our employ... Read more
19 Jan 2020
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38mins
Ranked #13
Is social media marketing still a thing?
Is social media marketing still a thing?
Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking ... Read more
4 Mar 2018
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32mins
Ranked #14
The worst marketing move ever
The worst marketing move ever
Mark and Brooke reveal one of the worst marketing tactics in history, now being used by At&T and others to drive cus... Read more
18 Aug 2019
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37mins
Ranked #15
How do you stay relevant?
How do you stay relevant?
In this episode, Mark and Brooke discuss the vital topic of staying relevant in a fast-changing world. There are some su... Read more
15 Sep 2019
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43mins
Ranked #16
The most valuable marketing skills
The most valuable marketing skills
Mark and Tom look at surprising new data on hard-to-find marketing skills, the idea of creating a career as a social med... Read more
17 Feb 2019
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32mins
Ranked #17
The big huge megatrend show
The big huge megatrend show
In this episode, Mark and Brooke discuss some surprising trends impacting marketing in the years to come, including a su... Read more
23 Dec 2019
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43mins
Ranked #18
Our favorite marketing books
Our favorite marketing books
In this episode, hosts Mark Schaefer and Tom Webster review some of their favorite recent marketing books, including new... Read more
28 May 2018
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34mins
Ranked #19
what is the future of social media?
what is the future of social media?
Hosts Mark Schaefer and Brooke Sellas look at the mega-trends forming the future of social media. The future is hazy for... Read more
14 Apr 2019
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30mins
Ranked #20
The Content Mill: Is Quantity Killing Quality on the Web?
The Content Mill: Is Quantity Killing Quality on the Web?
I think the role of "content" in the marketing mix is one of the most fasciating discussion topics around. How much is e... Read more
19 Jul 2013
•
32mins
