You’ve written your book and the hard work is done, right? Nope! As an author, you’re not just looking to write a book, but you’re hoping to sell that book, too. Our guest today talks about what she did for her launch and how it set her on the path to great book sales, as well as opportunities. Amy Lyle is an author, comedienne, actor and screenwriter whose book launch kicked off with a party that set her book up for consistent sales and lots of publicity opportunities that followed. For more information, visit the show notes at https://kindlepreneur.com/e64 

You’ve written your book and the hard work is done, right? Nope! As an author, you’re not just looking to write a book, but you’re hoping to sell that book, too. Our guest today talks about what she did for her launch and how it set her on the path to great book sales, as well as opportunities. Amy Lyle is an author, comedienne, actor and screenwriter whose book launch kicked off with a party that set her book up for consistent sales and lots of publicity opportunities that followed. For more information, visit the show notes at <a href="https://kindlepreneur.com/e64" rel="noopener nofollow" target="_blank">https://kindlepreneur.com/e64</a>

64: Book Launch to Consistent Sales Case Study

Anna David

Back in Episode 61, we talked about what it’s like to work with publishers and the differences between legitimate, illegitimate, and vanity presses. But in today’s episode, we talk with an author who has gone the traditional publishing route and self-published. She has also set up her own publishing company. Anna David became well-known as a freelance writer for magazines and newspapers. When her first novel was picked up, her publisher, unfortunately, ended up in the midst of a scandal, and the book was published under a fake imprint. Although she received plenty of press, the book did not sell well. This was back in the early 2000s, before everyone, it seems, was on social media. But Anna also realized that unless you are a major celebrity, publishing houses will only do so much for your book. She found even if the publisher is paying you upfront for the book, you still have to know how to market yourself. She also says it’s important to focus on owning your audience and making sure it’s not an audience you’ll lose should you decide to switch to another publisher or self-publish in the future. Anna has now become a publisher for others with her friend Kristen McGuiness. She helps new authors establish a writing presence, and she also helps authors with their writing and marketing. One of the most important lessons to take from this episode is just because you’re able to land a contract with a publishing company, it doesn’t necessarily mean success. Even with traditional publishers, it’s still important you know how to market your book yourself. For more information about Anna, or any of the resources mentioned, visit the show notes at https://kindlepreneur.com/e63 

Back in Episode 61, we talked about what it’s like to work with publishers and the differences between legitimate, illegitimate, and vanity presses. But in today’s episode, we talk with an author who has gone the traditional publishing route and self-published. She has also set up her own publishing company. Anna David became well-known as a freelance writer for magazines and newspapers. When her first novel was picked up, her publisher, unfortunately, ended up in the midst of a scandal, and the book was published under a fake imprint. Although she received plenty of press, the book did not sell well. This was back in the early 2000s, before everyone, it seems, was on social media. But Anna also realized that unless you are a major celebrity, publishing houses will only do so much for your book. She found even if the publisher is paying you upfront for the book, you still have to know how to market yourself. She also says it’s important to focus on owning your audience and making sure it’s not an audience you’ll lose should you decide to switch to another publisher or self-publish in the future. Anna has now become a publisher for others with her friend Kristen McGuiness. She helps new authors establish a writing presence, and she also helps authors with their writing and marketing. One of the most important lessons to take from this episode is just because you’re able to land a contract with a publishing company, it doesn’t necessarily mean success. Even with traditional publishers, it’s still important you know how to market your book yourself. For more information about Anna, or any of the resources mentioned, visit the show notes at <a href="https://kindlepreneur.com/e63" rel="noopener nofollow" target="_blank">https://kindlepreneur.com/e63</a>

63. Marketers & Coffee: Publishing Companies and Deals with Anna David

Book writing software. There are a lot of options. In today’s episode, we’ll talk about three of the most common ones: Microsoft Word, Google Docs, and Scrivener. Microsoft Word is familiar to many and may already be on your computer. Google Docs is free and cloud-based, meaning you can access it from anywhere. Scrivener has the most bells and whistles, though, and is designed with authors in mind. Each one has pros and cons, and depending on your style of writing, you may prefer one over the others. For more information, visit the show notes at https://kindlepreneur.com/e62 

Book writing software. There are a lot of options. In today’s episode, we’ll talk about three of the most common ones: Microsoft Word, Google Docs, and Scrivener. Microsoft Word is familiar to many and may already be on your computer. Google Docs is free and cloud-based, meaning you can access it from anywhere. Scrivener has the most bells and whistles, though, and is designed with authors in mind. Each one has pros and cons, and depending on your style of writing, you may prefer one over the others. For more information, visit the show notes at <a href="https://kindlepreneur.com/e62" rel="noopener nofollow" target="_blank">https://kindlepreneur.com/e62</a>

62. Best Writing Tools for Authors

Insider

As an author and consultant who has worked with a number of book publishers, it’s important for us authors to understand how publishing companies work, what they look for in books, and what authors need to consider before signing anything. The biggest thing to consider is these companies are looking for books that will sell. There are four main things to take into account when it comes to leveraging your book:  The subject matter is something the company really cares about. Your own sales as a self-published author. Your social media following and/or email list. How much you stick to the company’s core structure.  There are so many independent book publishers now, you may find it’s easy to find a publisher that is perfect for your genre or book style. You may even find publishing companies that are focused even more on particular niches within that genre. If you’ve already self-published, having good sales numbers is also appealing to publishing companies. Even if you’re not published yet, you may have already been building an email list or your social media following. Publishing companies are able to see those numbers as absolute sales, and they’ll see you as a good risk to take. I’ve even seen one author leverage different publishing companies against one another to get a six-figure deal. If you find a publishing company that seems to fit your genre, you may want to look at other books they have published to see their core style. If you’re able to write in that style, you’ll look more appealing to that company. Before You Sign You may have found what you think to be the perfect publishing company for your book. But before you sign anything, you should be aware of the different ways deals can be structured. When talking with Jeff Goins, another author, he said when you sign a deal with a publishing company, how much they give you upfront is usually an indication of how much effort they’re going to put into your book marketing. If they put money up front, they have more skin in the game to recoup those costs. Find out what kind of support you’ll receive from your publishing company. Will there be a marketing team? What kind of marketing are you expected to do? After a Rejection Understand that you may get rejected, as well. J.K. Rowling is known for getting rejected by many publishers until her agent called in a favor and begged a publisher to read the first “Harry Potter” book. But if you get rejected from one of the major publishing companies, you may be passed along to their vanity press, which is like a subsidiary of the bigger company. You may have to pay to get published through these, plus you’ll have to do a lot of your own marketing. And on top of that, they still get a cut. Smaller publishers may be able to give you more personalized attention. Be sure to do your research on the ones you find, though. It’s easy enough to create a limited liability corporation, throw up a website, and call yourself a publisher, but find out if they actually have the skill-set to get your book in front of the right market. Regardless of your decision to sign with a big or small publisher, it’s still important you learn marketing. Gaining a following and an email list is essential, as well. These are tools that will help you sell your own books, as well as pitch your books to publishers. Resources Referred to in this Episode:  Jeff Goins Book Marketing Show Setting Up a Book Publishing Company 

As an author and consultant who has worked with a number of book publishers, it’s important for us authors to understand how publishing companies work, what they look for in books, and what authors need to consider before signing anything. The biggest thing to consider is these companies are looking for books that will sell. There are four main things to take into account when it comes to leveraging your book: <ul> <li>The subject matter is something the company really cares about.</li> <li>Your own sales as a self-published author.</li> <li>Your social media following and/or email list.</li> <li>How much you stick to the company’s core structure.</li> </ul> There are so many independent book publishers now, you may find it’s easy to find a publisher that is perfect for your genre or book style. You may even find publishing companies that are focused even more on particular niches within that genre. If you’ve already self-published, having good sales numbers is also appealing to publishing companies. Even if you’re not published yet, you may have already been building an email list or your social media following. Publishing companies are able to see those numbers as absolute sales, and they’ll see you as a good risk to take. I’ve even seen one author leverage different publishing companies against one another to get a six-figure deal. If you find a publishing company that seems to fit your genre, you may want to look at other books they have published to see their core style. If you’re able to write in that style, you’ll look more appealing to that company. Before You Sign You may have found what you think to be the perfect publishing company for your book. But before you sign anything, you should be aware of the different ways deals can be structured. When talking with Jeff Goins, another author, he said when you sign a deal with a publishing company, how much they give you upfront is usually an indication of how much effort they’re going to put into your book marketing. If they put money up front, they have more skin in the game to recoup those costs. Find out what kind of support you’ll receive from your publishing company. Will there be a marketing team? What kind of marketing are you expected to do? After a Rejection Understand that you may get rejected, as well. J.K. Rowling is known for getting rejected by many publishers until her agent called in a favor and begged a publisher to read the first “Harry Potter” book. But if you get rejected from one of the major publishing companies, you may be passed along to their vanity press, which is like a subsidiary of the bigger company. You may have to pay to get published through these, plus you’ll have to do a lot of your own marketing. And on top of that, they still get a cut. Smaller publishers may be able to give you more personalized attention. Be sure to do your research on the ones you find, though. It’s easy enough to create a limited liability corporation, throw up a website, and call yourself a publisher, but find out if they actually have the skill-set to get your book in front of the right market. Regardless of your decision to sign with a big or small publisher, it’s still important you learn marketing. Gaining a following and an email list is essential, as well. These are tools that will help you sell your own books, as well as pitch your books to publishers. Resources Referred to in this Episode: <ul> <li><a href="https://goinswriter.com/" rel="noopener nofollow" target="_blank">Jeff Goins</a></li> <li>Book Marketing Show <a href="https://kindlepreneur.com/e12-setting-book-publishing-company/" rel="noopener nofollow" target="_blank">Setting Up a Book Publishing Company</a></li> </ul>

61. What Publishing Companies Are Really Like (Insider Story)

Facebook can seem like an intimidating place to put yourself out there as an author if you’re not used to it. You may wonder how to navigate between using it for personal reasons versus using it as a marketing arm of your books. But it can be a powerful tool and, used correctly, can help your readers connect with you more. Audrey Hughey helps her students in the Author Transformation Alliance use tools like Facebook to help market their books without coming across as too pushy or “salesy.” She talks about how Facebook pages can be set up separately from our personal profiles and what kind of content works to our advantage when it comes to selling without seeming “salesy.”   For more information, visit the show notes at https://kindlepreneur.com/e60 

Facebook can seem like an intimidating place to put yourself out there as an author if you’re not used to it. You may wonder how to navigate between using it for personal reasons versus using it as a marketing arm of your books. But it can be a powerful tool and, used correctly, can help your readers connect with you more. Audrey Hughey helps her students in the Author Transformation Alliance use tools like Facebook to help market their books without coming across as too pushy or “salesy.” She talks about how Facebook pages can be set up separately from our personal profiles and what kind of content works to our advantage when it comes to selling without seeming “salesy.” For more information, visit the show notes at <a href="https://kindlepreneur.com/e60" rel="noopener nofollow" target="_blank">https://kindlepreneur.com/e60</a>

60. Marketers & Coffee: Facebook Pages for Authors

When you first start out as a writer, you may be looking to supplement your income. One great way of doing this is to become a ghostwriter. A ghostwriter is an author who is paid to write a book for someone else. It may not seem like it carries the same weight as authoring your own book and seeing your name on the cover, but there are a lot of reasons not to discount ghostwriting. For one thing, it could bring in enough income for you to be able to quit your 9-to-5 job to focus on becoming an author, like our guest on today’s podcast, Matthew Thrush. Matthew is a six-figure ghostwriter. He went into it with the idea that he liked to write, but quickly realized that he was able to quit his day job to become a ghostwriter for others. For more information, visit the show notes at https://kindlepreneur.com/e59 

When you first start out as a writer, you may be looking to supplement your income. One great way of doing this is to become a ghostwriter. A ghostwriter is an author who is paid to write a book for someone else. It may not seem like it carries the same weight as authoring your own book and seeing your name on the cover, but there are a lot of reasons not to discount ghostwriting. For one thing, it could bring in enough income for you to be able to quit your 9-to-5 job to focus on becoming an author, like our guest on today’s podcast, Matthew Thrush. Matthew is a six-figure ghostwriter. He went into it with the idea that he liked to write, but quickly realized that he was able to quit his day job to become a ghostwriter for others. For more information, visit the show notes at <a href="https://kindlepreneur.com/e59" rel="noopener nofollow" target="_blank">https://kindlepreneur.com/e59</a>

59. How to Get Paid Writing Other People’s Books

Writing a book is hard. Sometimes when we find our books aren’t selling well, we may have to make the choice between reviving it or letting it go. In this Reviving a Dead Book case study, we look at an author who decided not to revive his first book, but instead tried reviving his second. Then, he was able to look at both to see the difference a revive can make.  Stuart Thaman wrote his first book in college during NaNoWriMo and it was picked up by a publishing company, but didn’t initially do well. He honed his craft, began writing more, and learning more about marketing. Now he’s considered one of the top book marketers and helps publishing companies with their AMS ads. For more information, visit the show notes at http://kindlepreneur.com/e58 

Writing a book is hard. Sometimes when we find our books aren’t selling well, we may have to make the choice between reviving it or letting it go. In this Reviving a Dead Book case study, we look at an author who decided not to revive his first book, but instead tried reviving his second. Then, he was able to look at both to see the difference a revive can make. Stuart Thaman wrote his first book in college during NaNoWriMo and it was picked up by a publishing company, but didn’t initially do well. He honed his craft, began writing more, and learning more about marketing. Now he’s considered one of the top book marketers and helps publishing companies with their AMS ads. For more information, visit the show notes at <a href="http://kindlepreneur.com/e58" rel="noopener nofollow" target="_blank">http://kindlepreneur.com/e58</a>

58. Reviving a Dead Book (Case Study #4)

Writing a children’s book is not something to go into lightly. Sure, it may sound like less work because they’re typically fewer words, but there are things to think about you may not be prepared for. But if you have ever thought about it, it’s a great market to get into. About 40 million children’s books are sold online every year. Eevi Jones has written more than a dozen children’s books of her own and uses her knowledge to teach others the skills needed to write, publish and market their own children’s books. The tips she shares in this episode will help you think about the different factors to consider when writing a children’s book, as well as get you started in the right direction. For more information, visit the show notes at http://kindlepreneur.com/e57 

Writing a children’s book is not something to go into lightly. Sure, it may sound like less work because they’re typically fewer words, but there are things to think about you may not be prepared for. But if you have ever thought about it, it’s a great market to get into. About 40 million children’s books are sold online every year. Eevi Jones has written more than a dozen children’s books of her own and uses her knowledge to teach others the skills needed to write, publish and market their own children’s books. The tips she shares in this episode will help you think about the different factors to consider when writing a children’s book, as well as get you started in the right direction. For more information, visit the show notes at <a href="http://kindlepreneur.com/e57" rel="noopener nofollow" target="_blank">http://kindlepreneur.com/e57</a>

57. How to Make a Children’s Book

Michael Knight who went from doing OK with sales of his book to seeing some major changes after taking my free AMS course and using KDP Rocket. One of the things I talk about in the KDP Rocket course is that you may find keywords to use for your book you may not have immediately thought of before. Michael is still learning what keywords work best with his book for AMS ads, which he talks about in the episode and gets ideas for even more keywords that may attract his ideal reader to his book. For more information, visit the show notes at https://kindlepreneur.com/e56

Michael Knight who went from doing OK with sales of his book to seeing some major changes after taking my free AMS course and using KDP Rocket. One of the things I talk about in the KDP Rocket course is that you may find keywords to use for your book you may not have immediately thought of before. Michael is still learning what keywords work best with his book for AMS ads, which he talks about in the episode and gets ideas for even more keywords that may attract his ideal reader to his book. For more information, visit the show notes at <a href="https://kindlepreneur.com/e56" rel="noopener nofollow" target="_blank">https://kindlepreneur.com/e56</a>

56. Using AMS Ads to Increase Your Sales (CASE STUDY)

If you’re using CreateSpace to create and market your book, you won’t want to miss this ingenious way you can price your book higher, sell it for a lower price, and still get the royalties that come from the higher price. While you may not necessarily use this tactic, I do encourage authors to test different prices for their books anyway to see what works best for them. Former guest Derek Doepker stumbled upon this hack and talks with me today about how it works and how we can use it ethically. This is within CreateSpace’s terms of service, but when you use this hack, you want to make sure you’re adjusting the price so it make sense for the size of your book and still gives Amazon and Barnes &amp; Noble a profit. For more information, visit the show notes at https://kindlepreneur.com/e55

If you’re using CreateSpace to create and market your book, you won’t want to miss this ingenious way you can price your book higher, sell it for a lower price, and still get the royalties that come from the higher price. While you may not necessarily use this tactic, I do encourage authors to test different prices for their books anyway to see what works best for them. Former guest Derek Doepker stumbled upon this hack and talks with me today about how it works and how we can use it ethically. This is within CreateSpace’s terms of service, but when you use this hack, you want to make sure you’re adjusting the price so it make sense for the size of your book and still gives Amazon and Barnes &amp; Noble a profit. For more information, visit the show notes at <a href="https://kindlepreneur.com/e55" rel="noopener nofollow" target="_blank">https://kindlepreneur.com/e55</a>

55. Book Price Hack that will Make You More Money

Are you ready to increase your book sales, and hit the bestseller list consistently? Welcome to the Book Marketing Show, where in this weekly podcast Dave Chesson will not only show you some of the best book sales tactics but also bring on top-notch guests to show how each tactic taught here was a game changer for their books and how it can be for yours as well. Having created one of the largest websites on book marketing, Kindlepreneur.com, he’s also been a book-marketing consultant for top NYT Bestselling authors in both Fiction and Non-fiction as well as helping big name publishing companies increase their sales. He’s been featured in Forbes, Entrepreneur, and a multitude of book related websites across the net. So, tune in as you learn for free about the art to book marketing and how others are using these tactics to improve their sales and how you can too!

I love how these are jam packed with insightful information.  Thanks Dave!

Actionable and insightful!

Getting ready to publish my book when I found this show. Great help!

Fantastic Resource!

Are you ready to increase your book sales, and hit the bestseller list consistently? Welcome to the Book Marketing Show, where in this weekly podcast Dave Chesson will not only show you some of the best book sales tactics but also bring on top-notch guests to show how each tactic taught here was a game changer for their books and how it can be for yours as well. Having created one of the largest websites on book marketing, <a href="http://Kindlepreneur.com" rel="nofollow" target="_blank">Kindlepreneur.com</a>, he’s also been a book-marketing consultant for top NYT Bestselling authors in both Fiction and Non-fiction as well as helping big name publishing companies increase their sales. He’s been featured in Forbes, Entrepreneur, and a multitude of book related websites across the net. So, tune in as you learn for free about the art to book marketing and how others are using these tactics to improve their sales and how you can too!

Book Marketing Show Podcast with Dave Chesson

first talk about how Amazon shoppers use Amazon to find their next book and how we as authors can get our books in front of the right shopper and get discovered through the use of Kindle Keywords.  I’ll show you what makes a good keyword and how to find out how many people actually type that word into Amazon. Then I’ll bring on TS Scott, a fiction writer who had some initial success when he first started but it wasn’t until he realized the importance of keywords and getting discovered that he found real success with his books.  Just going to show us that keywords are important for both fiction and nonfiction.   Stay subscribed so you never miss a lesson! http://kindlepreneur.com/itunes 

first talk about how Amazon shoppers use Amazon to find their next book and how we as authors can get our books in front of the right shopper and get discovered through the use of Kindle Keywords.  I’ll show you what makes a good keyword and how to find out how many people actually type that word into Amazon. Then I’ll bring on TS Scott, a fiction writer who had some initial success when he first started but it wasn’t until he realized the importance of keywords and getting discovered that he found real success with his books.  Just going to show us that keywords are important for both fiction and nonfiction. Stay subscribed so you never miss a lesson! <a href="http://kindlepreneur.com/itunes" rel="noopener nofollow" target="_blank">http://kindlepreneur.com/itunes</a>

2: Keyword Mastery for Nonfiction and Fiction Authors

While the cover and the title of a book are the first things shoppers see when they look at your book, hooking them with a description is what turns those shoppers into buyers. An important thing to note for writing descriptions is not to write a book report, but to entice the shoppers to want more. A good description should include a hook, an introduction to the protagonist(s), and a summary that leaves them wanting more. In today’s episode, I talk to Bryan Cohen, author of the book, “How to Write a Sizzling Synopsis,” about some tips for doing so. For more information, visit the show notes at http://kindlepreneur.com/e25

While the cover and the title of a book are the first things shoppers see when they look at your book, hooking them with a description is what turns those shoppers into buyers. An important thing to note for writing descriptions is not to write a book report, but to entice the shoppers to want more. A good description should include a hook, an introduction to the protagonist(s), and a summary that leaves them wanting more. In today’s episode, I talk to Bryan Cohen, author of the book, “How to Write a Sizzling Synopsis,” about some tips for doing so. For more information, visit the show notes at <a href="http://kindlepreneur.com/e25" rel="noopener nofollow" target="_blank">http://kindlepreneur.com/e25</a>

25. Constructing a Book Description

Social media seems like an obvious choice when it comes to marketing your book. Now, in this episode, we’re not talking about Facebook ads, but we’re talking more about using social media, specifically Facebook, as a way to connect with your readers and attract new readers. When Allison Garcia started marketing her book using Facebook, she set up a Page, as many authors do, and posted updates every few weeks. Once all her friends and family bought her book, she decided to get more serious about selling her book and began posting more often and consistently. She joined The Author Transformation Alliance Group on Facebook and took part in reader attraction challenges, which boosted the number of times she was posting, as well as posting content other than just “Buy my book.” This brought people to her page, who then helped share her book with others in their circles. The content she began posting was contant she thought people were going to be interested in and connect with, but still keeping it relevant to the book, itself. Because she writes Latino Christian fiction about undocumented immigrants, she posts relevant news stories, as opposed to posts about Stephen King’s new book, since it has nothing to do with her genre.   A lot of her Page’s success has come from sharing important posts that people are more willing to share, as well as word of mouth about her, as an author, in general. She has also taken advantage of spending a few dollars here and there to boost posts from her page. She’s also been more encouraged to go to in-person events, which has grown her page and email list. These also led to making connections to future events she could attend. Now Allison has a launch team, many of whom have come from her newsletter, and she has found her book ranking highly in Kindle sales of her book. Between interacting with her readers and learning from her past mistakes, she now finds marketing fun, rather than painful. "I've grown to enjoy marketing, which is something I did not enjoy at all" - Allison Garcia Bio of the Author in the Case Study: Allison K. Garcia is an author and Licensed Professional Counselor. Her short stories and books have been the recipient of numerous award nominations and honorable mentions. She has been featured in local newspapers for her connections in the Latino community in Harrisonburg, Virginia. A member of cultural competency committees for work and a participant in several Dream Act rallies and other events in her region, she also sings on the worship team and enjoys get-togethers with the hermanos in her church. With the help of her husband, Julio, and their son, Miguel, she has been able to nurture her love for the Latino people. For more information, visit the show notes at http://kindlepreneur.com/e46

Social media seems like an obvious choice when it comes to marketing your book. Now, in this episode, we’re not talking about Facebook ads, but we’re talking more about using social media, specifically Facebook, as a way to connect with your readers and attract new readers. When Allison Garcia started marketing her book using Facebook, she set up a Page, as many authors do, and posted updates every few weeks. Once all her friends and family bought her book, she decided to get more serious about selling her book and began posting more often and consistently. She joined The Author Transformation Alliance Group on Facebook and took part in reader attraction challenges, which boosted the number of times she was posting, as well as posting content other than just “Buy my book.” This brought people to her page, who then helped share her book with others in their circles. The content she began posting was contant she thought people were going to be interested in and connect with, but still keeping it relevant to the book, itself. Because she writes Latino Christian fiction about undocumented immigrants, she posts relevant news stories, as opposed to posts about Stephen King’s new book, since it has nothing to do with her genre. A lot of her Page’s success has come from sharing important posts that people are more willing to share, as well as word of mouth about her, as an author, in general. She has also taken advantage of spending a few dollars here and there to boost posts from her page. She’s also been more encouraged to go to in-person events, which has grown her page and email list. These also led to making connections to future events she could attend. Now Allison has a launch team, many of whom have come from her newsletter, and she has found her book ranking highly in Kindle sales of her book. Between interacting with her readers and learning from her past mistakes, she now finds marketing fun, rather than painful. "I've grown to enjoy marketing, which is something I did not enjoy at all" - Allison Garcia Bio of the Author in the Case Study: Allison K. Garcia is an author and Licensed Professional Counselor. Her short stories and books have been the recipient of numerous award nominations and honorable mentions. She has been featured in local newspapers for her connections in the Latino community in Harrisonburg, Virginia. A member of cultural competency committees for work and a participant in several Dream Act rallies and other events in her region, she also sings on the worship team and enjoys get-togethers with the hermanos in her church. With the help of her husband, Julio, and their son, Miguel, she has been able to nurture her love for the Latino people. For more information, visit the show notes at <a href="http://kindlepreneur.com/e46" rel="noopener nofollow" target="_blank">http://kindlepreneur.com/e46</a>

46. Social Media for Authors: Big Mistakes Many Make

We are going bit further into picking the right Amazon Book Categories we discussed in the previous episode. We will look at what niche categories are, how they are offered, and how authors can get listed in the categories we want. Our case study for the week is Dali Burgado, a Certified Personal Trainer and Bestselling author who used my free Kindle Sales Rank Calculator to help pick niche categories to list her book under to increase her sales. For more information, visit the show notes at http://kindlepreneur.com/e17

We are going bit further into picking the right Amazon Book Categories we discussed in the previous episode. We will look at what niche categories are, how they are offered, and how authors can get listed in the categories we want. Our case study for the week is Dali Burgado, a Certified Personal Trainer and Bestselling author who used my free Kindle Sales Rank Calculator to help pick niche categories to list her book under to increase her sales. For more information, visit the show notes at <a href="http://kindlepreneur.com/e17" rel="nofollow" target="_blank">http://kindlepreneur.com/e17</a>

17. Secret Niche Amazon Categories and Where to Find Them

We’re going to be diving deep and looking at why keywords might not be working for your book and how to fix it. We’ve covered a bit about keywords in the past and how important they are for authors. But what if our keywords aren’t working for us? In this solo episode, I talk about the reasons why your keywords might not be working, and ways you can assess what words are working and which ones might not. This will also help in not only attracting the right readers to your book, but also in your packaging of the book, itself. For more information, visit the show notes at https://kindlepreneur.com/e42

We’re going to be diving deep and looking at why keywords might not be working for your book and how to fix it. We’ve covered a bit about keywords in the past and how important they are for authors. But what if our keywords aren’t working for us? In this solo episode, I talk about the reasons why your keywords might not be working, and ways you can assess what words are working and which ones might not. This will also help in not only attracting the right readers to your book, but also in your packaging of the book, itself. For more information, visit the show notes at <a href="https://kindlepreneur.com/e42" rel="noopener nofollow" target="_blank">https://kindlepreneur.com/e42</a>

42. My Keywords Aren’t Working and How to Fix that!

When an author writes a book, it’s easy to assume that their main focus for making money would be selling the book, but in the case studies and examples we talk about in this episode, there are more ways authors can benefit from writing a book financially than simply selling copies. One case study we looked at is a lawyer who wrote a book that he used as a kind of calling card for her services, which increased the number of clients he has, as well as made him known as an expert in his niche and garnered speaking opportunities. Another example of this is Pat Flynn, who created “Will It Fly?” and offered a free companion course that helps readers go through the book. He used that course to collect a large number of emails and the conversion rate of people who bought the book and then the course was one out of every three. He then made a paid course and sold it to only his list, making more than $120,000 in the first weekend. For more ideas, including using affiliate links as a way of garnering income from your book, go to https://kindlepreneur.com/e29

When an author writes a book, it’s easy to assume that their main focus for making money would be selling the book, but in the case studies and examples we talk about in this episode, there are more ways authors can benefit from writing a book financially than simply selling copies. One case study we looked at is a lawyer who wrote a book that he used as a kind of calling card for her services, which increased the number of clients he has, as well as made him known as an expert in his niche and garnered speaking opportunities. Another example of this is Pat Flynn, who created “Will It Fly?” and offered a free companion course that helps readers go through the book. He used that course to collect a large number of emails and the conversion rate of people who bought the book and then the course was one out of every three. He then made a paid course and sold it to only his list, making more than $120,000 in the first weekend. For more ideas, including using affiliate links as a way of garnering income from your book, go to <a href="https://kindlepreneur.com/e29" rel="noopener nofollow" target="_blank">https://kindlepreneur.com/e29</a>

29. Ways to Make More Money with Your Book

All you need to know about Amazon categories; including how categories can help you sell more books, how to find the right categories and even a secret method to discovering how many books you’d need to sell in one day in order to become a bestseller. Imagine, you no longer have to guess - I’ll show you how to get real data and know what your target sales mark is. Then I’ll bring on Chris Fox as a case study who will show you how he used categories and found hot niches for his books. Through this method he was able to write books that people on Amazon wanted and corner his market. Stay subscribed so you never miss a lesson! http://kindlepreneur.com/itunes

All you need to know about Amazon categories; including how categories can help you sell more books, how to find the right categories and even a secret method to discovering how many books you’d need to sell in one day in order to become a bestseller. Imagine, you no longer have to guess - I’ll show you how to get real data and know what your target sales mark is. Then I’ll bring on Chris Fox as a case study who will show you how he used categories and found hot niches for his books. Through this method he was able to write books that people on Amazon wanted and corner his market. Stay subscribed so you never miss a lesson! <a href="http://kindlepreneur.com/itunes" rel="noopener nofollow" target="_blank">http://kindlepreneur.com/itunes</a>

3: Book Category Selection - Finding Hot Niches

We’ve already discussed how choosing the right categories for your ebooks can help sell within different niches, but in this episode we’ll dig deeper into how picking the right categories can help sales. You’ll learn what Kindle Categories are, as well as how Category rankings are done within Amazon. You will also learn how to distinguish between a good category to list your book under and one that might not help as much as you might think. For more information, visit the show notes at https://kindlepreneur.com/e16

We’ve already discussed how choosing the right categories for your ebooks can help sell within different niches, but in this episode we’ll dig deeper into how picking the right categories can help sales. You’ll learn what Kindle Categories are, as well as how Category rankings are done within Amazon. You will also learn how to distinguish between a good category to list your book under and one that might not help as much as you might think. For more information, visit the show notes at <a href="https://kindlepreneur.com/e16" rel="noopener nofollow" target="_blank">https://kindlepreneur.com/e16</a>

16. The Power of Book Categories and Sales

Mastering AMS ads isn’t something you can just throw some money at and hope they’ll work. It takes time and some knowledge of how they work. In this special Marketers &amp; Coffee episode, Brian Meeks will walk us through three major points to understand when it comes to AMS ads: Don’t trust the AMS ads reporting system, trust the keywords KDP Rocket gives you, and more keywords is better (even misspellings). For more information, visit the show notes at https://kindlepreneur.com/e27

Mastering AMS ads isn’t something you can just throw some money at and hope they’ll work. It takes time and some knowledge of how they work. In this special Marketers &amp; Coffee episode, Brian Meeks will walk us through three major points to understand when it comes to AMS ads: Don’t trust the AMS ads reporting system, trust the keywords <a href="https://kdprocket.com/" rel="noopener nofollow" target="_blank">KDP Rocket</a> gives you, and more keywords is better (even misspellings). For more information, visit the show notes at <a href="https://kindlepreneur.com/e27" rel="noopener nofollow" target="_blank">https://kindlepreneur.com/e27</a>

27. Marketers & Coffee: Mistakes Authors and Ourselves Have Made

Learn about reviews and how they affect sales. I’ll show you a tactic you can use to get book reviews even if you don’t have an email list, following or fans. Even if you do have those things, this tactic will still help you get even more reviews and build our your email list with the right kind of readers who like to leave positive and happy reviews. For more, visit https://kindlepreneur.com/episode-8-get-book-reivews

Learn about reviews and how they affect sales. I’ll show you a tactic you can use to get book reviews even if you don’t have an email list, following or fans. Even if you do have those things, this tactic will still help you get even more reviews and build our your email list with the right kind of readers who like to leave positive and happy reviews. For more, visit <a href="https://kindlepreneur.com/episode-8-get-book-reivews" rel="noopener nofollow" target="_blank">https://kindlepreneur.com/episode-8-get-book-reivews</a>

8: How to Get Book Reviews Without an email List, Website or Fans

One subject that has come up a lot in this podcast is the advice of not putting all your eggs in one basket. Amazon may be at the top when it comes to the book market, but newer platforms for people to sell their books on are emerging and making your book available on those platforms can increase your sales. Amazon has started cracking down on authors and publishing companies who are practicing deceiving tactics when it comes to increasing their sales, and Amazon has begun cracking down on these. But that has created some casualties of authors who weren’t breaking any rules, but were still dinged by Amazon. It’s important these authors are making their books available elsewhere, not only to avoid being left out to dry if Amazon decides not to sell their books anymore, but also to increase overall sales. While many authors see about 90 percent of their sales come from Amazon, our guest today, Tracy Cooper-Posey, has been able to market her books on other platforms and estimates that only 35-40 percent of her revenue comes from Amazon. She uses Draft2Digital, which helps distribute her books and she also distributes them herself on as many different sellers as she can find, including on her own website. She recommends learning the different platforms and how to create a vibrant presentation of the books yourself, instead of trusting an aggregator. This gives her a little more control over how her books are shown and even smaller sellers count. She also uses these smaller platforms in her advertising with the intention that the market will see her book sales increase and possibly promote her ranking within their ecosystem. But, like we’ve talking about in previous episodes, if you are planning on running any sort of ads for your books, make sure you give them a little time to pick up traction.   She also asks her readers to leave reviews on the platform they bought the book from. This may sound like a no-brainer, but it bodes well for our books if reviews are spread across different sites, and may increase the book’s visibility. Another thing she recommends is selling you book on your own website, which you can do through a shopping cart plug-in like Selz, Woo Commerce, or Gumroad so you’re not bogged down by technical questions and you can focus more on writing. Doing this also means you can set your own price and offer deals and coupons, and you can increase the revenue you recieve when someone purchases your book directly from you. However, if you’re selling your first book, you don’t need to worry too much about selling on your own site for the time being. A last piece of advice Cooper-Posey gives is to stay on top of industry news so you’ll be able to find out about new platforms that are just starting up. POSSIBLE PULLQUOTE: Things change and you can’t just set it and forget it, you keep monitoring, keep an eye on the ground, and listen to the gossip. Find out what’s going on in the industry.   Bio of the Author in the Case Study: Tracy Cooper-Posey is an award-winning author who’s published over 90 books since 1999, been nominated for five CAPAs including Favorite Author and won the Emma Darcy Award. You can check out her works and even ask her questions at her site at http://tracycooperposey.com/.   Resources Referred to in this Episode:  Tracy Cooper-Posey’s  Author Page TracyCooperPosey.com The Productive Indie Fiction Writer       iTunes Books Kobo Playster Kindle Unlimited Draft2Digital Smashwords Microsoft Books IngramSpark  Ready Player One by Ernest Cline  Off to Be the Wizard by Scott Meyer Google Play Books Book Funnel Selz Woo Commerce Gumroad Shopify Book Marketing Show  Kindle Select vs KU vs Other Markets: What's an Author To Do? Book Marketing Show  Marketers &amp; Coffee: Getting the Most out of AMS Ads with Brian Meeks 

One subject that has come up a lot in this podcast is the advice of not putting all your eggs in one basket. Amazon may be at the top when it comes to the book market, but newer platforms for people to sell their books on are emerging and making your book available on those platforms can increase your sales. Amazon has started cracking down on authors and publishing companies who are practicing deceiving tactics when it comes to increasing their sales, and Amazon has begun cracking down on these. But that has created some casualties of authors who weren’t breaking any rules, but were still dinged by Amazon. It’s important these authors are making their books available elsewhere, not only to avoid being left out to dry if Amazon decides not to sell their books anymore, but also to increase overall sales. While many authors see about 90 percent of their sales come from Amazon, our guest today, Tracy Cooper-Posey, has been able to market her books on other platforms and estimates that only 35-40 percent of her revenue comes from Amazon. She uses Draft2Digital, which helps distribute her books and she also distributes them herself on as many different sellers as she can find, including on her own website. She recommends learning the different platforms and how to create a vibrant presentation of the books yourself, instead of trusting an aggregator. This gives her a little more control over how her books are shown and even smaller sellers count. She also uses these smaller platforms in her advertising with the intention that the market will see her book sales increase and possibly promote her ranking within their ecosystem. But, like we’ve talking about in previous episodes, if you are planning on running any sort of ads for your books, make sure you give them a little time to pick up traction. She also asks her readers to leave reviews on the platform they bought the book from. This may sound like a no-brainer, but it bodes well for our books if reviews are spread across different sites, and may increase the book’s visibility. Another thing she recommends is selling you book on your own website, which you can do through a shopping cart plug-in like Selz, Woo Commerce, or Gumroad so you’re not bogged down by technical questions and you can focus more on writing. Doing this also means you can set your own price and offer deals and coupons, and you can increase the revenue you recieve when someone purchases your book directly from you. However, if you’re selling your first book, you don’t need to worry too much about selling on your own site for the time being. A last piece of advice Cooper-Posey gives is to stay on top of industry news so you’ll be able to find out about new platforms that are just starting up. POSSIBLE PULLQUOTE: Things change and you can’t just set it and forget it, you keep monitoring, keep an eye on the ground, and listen to the gossip. Find out what’s going on in the industry.   Bio of the Author in the Case Study: Tracy Cooper-Posey is an award-winning author who’s published over 90 books since 1999, been nominated for five CAPAs including Favorite Author and won the Emma Darcy Award. You can check out her works and even ask her questions at her site at <a href="http://tracycooperposey.com/" rel="nofollow" target="_blank">http://tracycooperposey.com/</a>.   Resources Referred to in this Episode: <ul> <li>Tracy Cooper-Posey’s <a href="https://www.amazon.com/Tracy-Cooper-Posey/e/B001K8U7KY/" rel="nofollow" target="_blank"> Author Page</a></li> <li><a href="http://tracycooperposey.com/" rel="nofollow" target="_blank">TracyCooperPosey.com</a></li> <li><a href="https://productiveindiefictionwriter.com/" rel="nofollow" target="_blank">The Productive Indie Fiction Writer</a></li> </ul> <ul> <li><a href="https://itunes.apple.com/us/genre/books/id38?mt=11" rel="nofollow" target="_blank">iTunes Books</a></li> <li><a href="https://www.kobo.com/" rel="nofollow" target="_blank">Kobo</a></li> <li><a href="https://www.playster.com/" rel="nofollow" target="_blank">Playster</a></li> <li><a href="https://www.amazon.com/kindle-dbs/hz/signup" rel="nofollow" target="_blank">Kindle Unlimited</a></li> <li><a href="https://www.draft2digital.com/" rel="nofollow" target="_blank">Draft2Digital</a></li> <li><a href="https://www.smashwords.com/" rel="nofollow" target="_blank">Smashwords</a></li> <li><a href="https://www.microsoftpressstore.com/" rel="nofollow" target="_blank">Microsoft Books</a></li> <li><a href="http://www.ingramspark.com/" rel="nofollow" target="_blank">IngramSpark</a></li> <li><a href="https://www.amazon.com/Ready-Player-One-Ernest-Cline/dp/0307887448" rel="nofollow" target="_blank"> Ready Player One</a> by Ernest Cline</li> <li><a href="https://www.amazon.com/Off-Be-Wizard-Magic-2-0/dp/1612184715" rel="nofollow" target="_blank"> Off to Be the Wizard</a> by Scott Meyer</li> <li><a href="https://play.google.com/books" rel="nofollow" target="_blank">Google Play Books</a></li> <li><a href="https://bookfunnel.com/" rel="nofollow" target="_blank">Book Funnel</a></li> <li><a href="https://selz.com/" rel="nofollow" target="_blank">Selz</a></li> <li><a href="https://woocommerce.com/" rel="nofollow" target="_blank">Woo Commerce</a></li> <li><a href="https://gumroad.com/" rel="nofollow" target="_blank">Gumroad</a></li> <li><a href="https://www.shopify.com/" rel="nofollow" target="_blank">Shopify</a></li> <li>Book Marketing Show <a href="https://kindlepreneur.com/e4-kindle-select-vs-ku-vs-other-markets/" rel="nofollow" target="_blank"> Kindle Select vs KU vs Other Markets: What's an Author To Do?</a></li> <li>Book Marketing Show <a href="https://kindlepreneur.com/e27-getting-most-out-of-ams-ads-with-brian-meeks/" rel="nofollow" target="_blank"> Marketers &amp; Coffee: Getting the Most out of AMS Ads with Brian Meeks</a></li> </ul>

35. How to Sell More on Book Markets other than Amazon

We’ve talked about Categories in the past few episodes and how they help us to sell more books, how we can find better Categories, and how we can ask Amazon to change our Categories for us. But did you know your book can show up for 10 categories? The reason showing up for as many as 10 categories will help your book sales is because this increases your chances of achieving Best Seller status with your book. And the way you can be listed for more than the assumed three categories is to ask Amazon. For more information, visit the show notes at http://kindlepreneur.com/e18

We’ve talked about Categories in the past few episodes and how they help us to sell more books, how we can find better Categories, and how we can ask Amazon to change our Categories for us. But did you know your book can show up for 10 categories? The reason showing up for as many as 10 categories will help your book sales is because this increases your chances of achieving Best Seller status with your book. And the way you can be listed for more than the assumed three categories is to ask Amazon. For more information, visit the show notes at <a href="http://kindlepreneur.com/e18" rel="noopener nofollow" target="_blank">http://kindlepreneur.com/e18</a>

18. How to get Your Book Ranked for More Amazon Book Categories

Jonny Andrews

Facebook ads and Amazon Marketing Services (AMS) ads are great ways to promote your book and increase your sales. But before you throw your time, energy and money at these, take a look at some of the pros and cons of each to help you decide which one may be right for you. Amazon Marketing Services Pros  The ads are already put in front of people who are on Amazon looking to buy a new book. You can set up ads for specific keywords to help sell to just the right audience.  Cons  The analytics are slow to report. There isn’t a way to convert potential buyers into email list subscribers or get them to your website. There isn’t as much inventory when it comes to books as other products on Amazon.  Facebook Ads Pros  Easier to track conversions and clicks to your website. More comprehensive buyer data. You can create ads targeted to very specific groups of people, depending on their behavior or likes. You can direct people to your website to sign up for your email list and purchase the book directly from you. You can make other content, such as videos, and target those who engage with that content the most.  Cons  If the ad brings someone to a website to sign up for an email sequence, the conversion to buying your book may not be as quick. The ads can be intrusive to their intention of socializing on Facebook and they may not necessarily be in the mood to purchase a book. It may be harder to get someone off one platform and onto another. Facebook ads can be difficult and even expensive to those who don’t know the platform well.    As you can see, neither platform is perfect and deciding on what you want your long-term goal to be as an author may be a deciding factor in which advertising method you use. One more thing to note is even though you might have an easier time targeting Facebook ads to entice people to sign up for your email list — a function AMS ads doesn’t allow — you might also have luck using a draw within your book to encourage readers to sign up, like Pat Flynn’s companion course he made for those who bought his book. With any advertising method, take your time to test out different ads to see which ones convert people to buying the book the best, and don’t just throw a bunch of money into tons of different ads because then you’ll never learn what works best. “Get your buyer data and then take those people on a long term journey with you and convert them into people who actually like your stuff and do it without looking like you're advertising.” Bio of the Author in the Case Study: Jonny Andrews is a publishing expert and founder of Author Platform Rocket. He has helped thousands of author entrepreneurs grow their audience through book development and advertising. He is also an entrepreneur, international speaker and business strategies consultant and is the host of the Author Platform Podcast. Resources Referred to in this Episode:  Jonny Andrews’ Amazon Author Page Author Platform Rocket The Author Platform Podcast Kindlepreneur Free AMS Book Ads Course Will It Fly? by Pat Flynn Book Marketing Show Marketers &amp; Coffee: Getting the Most out of AMS Ads with Brian Meeks Book Marketing Show Listing Previous Books for More Sales with Steve Scott 

Facebook ads and Amazon Marketing Services (AMS) ads are great ways to promote your book and increase your sales. But before you throw your time, energy and money at these, take a look at some of the pros and cons of each to help you decide which one may be right for you. Amazon Marketing Services Pros <ul> <li>The ads are already put in front of people who are on Amazon looking to buy a new book.</li> <li>You can set up ads for specific keywords to help sell to just the right audience.</li> </ul> Cons <ul> <li>The analytics are slow to report.</li> <li>There isn’t a way to convert potential buyers into email list subscribers or get them to your website.</li> <li>There isn’t as much inventory when it comes to books as other products on Amazon.</li> </ul> Facebook Ads Pros <ul> <li>Easier to track conversions and clicks to your website.</li> <li>More comprehensive buyer data.</li> <li>You can create ads targeted to very specific groups of people, depending on their behavior or likes.</li> <li>You can direct people to your website to sign up for your email list and purchase the book directly from you.</li> <li>You can make other content, such as videos, and target those who engage with that content the most.</li> </ul> Cons <ul> <li>If the ad brings someone to a website to sign up for an email sequence, the conversion to buying your book may not be as quick.</li> <li>The ads can be intrusive to their intention of socializing on Facebook and they may not necessarily be in the mood to purchase a book.</li> <li>It may be harder to get someone off one platform and onto another.</li> <li>Facebook ads can be difficult and even expensive to those who don’t know the platform well.</li> </ul> As you can see, neither platform is perfect and deciding on what you want your long-term goal to be as an author may be a deciding factor in which advertising method you use. One more thing to note is even though you might have an easier time targeting Facebook ads to entice people to sign up for your email list — a function AMS ads doesn’t allow — you might also have luck using a draw within your book to encourage readers to sign up, like Pat Flynn’s companion course he made for those who bought his book. With any advertising method, take your time to test out different ads to see which ones convert people to buying the book the best, and don’t just throw a bunch of money into tons of different ads because then you’ll never learn what works best. “Get your buyer data and then take those people on a long term journey with you and convert them into people who actually like your stuff and do it without looking like you're advertising.” Bio of the Author in the Case Study: Jonny Andrews is a publishing expert and founder of Author Platform Rocket. He has helped thousands of author entrepreneurs grow their audience through book development and advertising. He is also an entrepreneur, international speaker and business strategies consultant and is the host of the Author Platform Podcast. Resources Referred to in this Episode: <ul> <li>Jonny Andrews’ <a href="https://www.amazon.com/Jonny-Andrews/e/B005AKA1Q8/ref=sr_tc_2_0?qid=1520201601&amp;sr=1-2-ent" rel="noopener nofollow" target="_blank">Amazon Author Page</a></li> <li><a href="https://authorplatformrocket.com/" rel="noopener nofollow" target="_blank">Author Platform Rocket</a></li> <li><a href="https://podcast.authorplatformrocket.com" rel="noopener nofollow" target="_blank">The Author Platform Podcast</a></li> <li>Kindlepreneur <a href="https://courses.kindlepreneur.com/courses/AMS" rel="noopener nofollow" target="_blank">Free AMS Book Ads Course</a></li> <li><a href="https://www.amazon.com/Will-Test-Business-Waste-Money/dp/0997082305" rel="noopener nofollow" target="_blank">Will It Fly? by Pat Flynn</a></li> <li>Book Marketing Show <a href="https://kindlepreneur.com/e27-getting-most-out-of-ams-ads-with-brian-meeks/" rel="noopener nofollow" target="_blank">Marketers &amp; Coffee: Getting the Most out of AMS Ads with Brian Meeks</a></li> <li>Book Marketing Show <a href="https://kindlepreneur.com/14-listing-previous-books-sales-steve-scott/" rel="noopener nofollow" target="_blank">Listing Previous Books for More Sales with Steve Scott</a></li> </ul>

31. Marketers & Coffee: Facebook Ads vs AMS Ads with Jonny Andrews

It’s important to understand which links Amazon prefers you use for your book and how trying to game the system with a different URL won’t work. Jesse Lakes, co-founder of Geniuslink, is today’s guest. His service helps authors create links for users to click, which then opens the Amazon store for their country. He talks about the URL Amazon prefers to market your book and why it’s important not to try tweak the link. For more information, visit the show notes at http://kindlepreneur.com/e52

It’s important to understand which links Amazon prefers you use for your book and how trying to game the system with a different URL won’t work. Jesse Lakes, co-founder of Geniuslink, is today’s guest. His service helps authors create links for users to click, which then opens the Amazon store for their country. He talks about the URL Amazon prefers to market your book and why it’s important not to try tweak the link. For more information, visit the show notes at <a href="http://kindlepreneur.com/e52" rel="noopener nofollow" target="_blank">http://kindlepreneur.com/e52</a>

52. Amazon Link Anatomy And Why We Need to Understand This

Even the most nit-picky of writers needs someone to look over their work from time to time. Having a proofreader means there is an extra set of eyes and, in many cases, a fresh set of eyes that might catch things that, as the writer, you might not. Caitlin Pyle is a proofreader for books and teaches others to become proofreaders. Not only has proofreading become her full-time job, but it has also helped her and her proofreading students make connections to other authors. For more information, visit the show notes at https://kindlepreneur.com/e45

Even the most nit-picky of writers needs someone to look over their work from time to time. Having a proofreader means there is an extra set of eyes and, in many cases, a fresh set of eyes that might catch things that, as the writer, you might not. Caitlin Pyle is a proofreader for books and teaches others to become proofreaders. Not only has proofreading become her full-time job, but it has also helped her and her proofreading students make connections to other authors. For more information, visit the show notes at <a href="https://kindlepreneur.com/e45" rel="noopener nofollow" target="_blank">https://kindlepreneur.com/e45</a>

45. Marketers & Coffee: Proofreading for Your Book

One of the best ways for learning how to sell books is not just to read blogs or listen to podcasting, but to go to conferences and meet other authors. It can be amazing what kind of ideas come out, and what you can learn from one another. Once a month, I’ll be doing episodes called Marketing and Coffee where I sit down with some of the best authorities out there and chat about book marketing. This week, I’m talking with Mark Dawson, who is the host of The Self-Publishing Formula podcast and has some amazing self-publishing courses available on his website. He’s also a successful fiction and nonfiction writer. For more information, visit the show notes at http://kindlepreneur.com/e19

One of the best ways for learning how to sell books is not just to read blogs or listen to podcasting, but to go to conferences and meet other authors. It can be amazing what kind of ideas come out, and what you can learn from one another. Once a month, I’ll be doing episodes called Marketing and Coffee where I sit down with some of the best authorities out there and chat about book marketing. This week, I’m talking with Mark Dawson, who is the host of The Self-Publishing Formula podcast and has some amazing self-publishing courses available on his website. He’s also a successful fiction and nonfiction writer. For more information, visit the show notes at <a href="http://kindlepreneur.com/e19" rel="noopener nofollow" target="_blank">http://kindlepreneur.com/e19</a>

19. Marketers & Coffee: Mistakes Authors and Ourselves Have Made

The font you use on your book cover plays a big part in the success of your book and how well your cover resonates with your target market. One of the major elements to consider when designing your book cover is your font choice. It can be tempting to put a lot of emphasis on using a fancy font with lots of elements to make the title, subtitle and/or author name pop on a cover, but there’s a fine line between awesome and cheesy. Derek Murphy, who helps writers with publishing and book marketing, is our guest on today’s episode to talk about what you should be thinking about when picking fonts and designing the title, subtitle and author name on your book cover. For more information, visit the show notes at https://kindlepreneur.com/e44

The font you use on your book cover plays a big part in the success of your book and how well your cover resonates with your target market. One of the major elements to consider when designing your book cover is your font choice. It can be tempting to put a lot of emphasis on using a fancy font with lots of elements to make the title, subtitle and/or author name pop on a cover, but there’s a fine line between awesome and cheesy. Derek Murphy, who helps writers with publishing and book marketing, is our guest on today’s episode to talk about what you should be thinking about when picking fonts and designing the title, subtitle and author name on your book cover. For more information, visit the show notes at <a href="https://kindlepreneur.com/e44" rel="noopener nofollow" target="_blank">https://kindlepreneur.com/e44</a>

44. Book Cover Font Secrets You Need to Know

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