Love it or hate it, social media is a powerful marketing tool for authors. In this episode, Dara and Roseanne talk about the great ways (and not-so-great ways) authors are using social media to market their books.

Love it or hate it, social media is a powerful marketing tool for authors. In this episode, Dara and Roseanne talk about the great ways (and not-so-great ways) authors are using social media to market their books.

Episode 11: Social Media Tips for Authors

Cultivating an email list is one of the most overlooked (and effective) marketing tactics for authors. In this episode, Dara and Roseanne talk about building a solid email list and using it to your advantage.

Cultivating an email list is one of the most overlooked (and effective) marketing tactics for authors. In this episode, Dara and Roseanne talk about building a solid email list and using it to your advantage.

Episode 10: Growing Your Email List

Partnering with your local bookstores for signings and events is easier than you think. In this episode, Dara and Roseanne talk about the most effective ways to do that, for your launch and beyond!

Episode 9: Bookstore Outreach 101

To crowdfund or not to crowdfund... is that your question? In this episode, Dara and Roseanne talk about how to use a crowdfunding platform such as Kickstarter to create a successful movement around your book. 

To crowdfund or not to crowdfund... is that your question? In this episode, Dara and Roseanne talk about how to use a crowdfunding platform such as Kickstarter to create a successful movement around your book.

Episode 8: Crowdfunding Your Book Dos and Don'ts

How important is goal-setting when it comes to book marketing? Very important! In this episode, Dara and Roseanne talk about what it means to set an impact goal and create a purpose-driven marketing plan around it. 

How important is goal-setting when it comes to book marketing? Very important! In this episode, Dara and Roseanne talk about what it means to set an impact goal and create a purpose-driven marketing plan around it.

Episode 7: Setting Your Book Marketing Goals

Publicity is often one of the most challenging parts of book marketing, especially for indie authors. In this episode, Dara and Roseanne talk about effective ways to pitch yourself to the media and get your book noticed.

Episode 6: Reaching Out to Media

Google "book marketing" and you'll find thousands of pages of resources. It's overwhelming! In this episode, Dara and Roseanne talk about their must-have book marketing tools for every author's toolkit. 

Google "book marketing" and you'll find thousands of pages of resources. It's overwhelming! In this episode, Dara and Roseanne talk about their must-have book marketing tools for every author's toolkit.

Episode 5: Book Marketing Must Haves

You probably hear it all the time-- you should be speaker! But how do you pitch yourself to an organization (and integrate book sales into your fee? Dara and Roseanne break it down in this episode. 

You probably hear it all the time-- you should be speaker! But how do you pitch yourself to an organization (and integrate book sales into your fee? Dara and Roseanne break it down in this episode.

Episode 4: Pitching Yourself as a Speaker

Many authors think about bookstores and Amazon when putting together their marketing plan. But, as you'll learn in this episode, your direct sales strategy could be even more impactful. Listen as hosts Roseanne Cheng and Dara Beevas discuss the opportunities and advantages that can follow a direct sales strategy.

Many authors think about bookstores and Amazon when putting together their marketing plan. But, as you'll learn in this episode, your direct sales strategy could be even more impactful. Listen as hosts Roseanne Cheng and Dara Beevas discuss the opportunities and advantages that can follow a direct sales strategy.

Episode 3: Direct Sales Strategies

No matter how you feel about it, there's no question Amazon has changed the landscape of book publishing.  On today's episode, hosts Dara Beevas and Roseanne Cheng provide three valuable tips on how to best navigate this landscape without becoming overwhelmed or wasting your time and energy.

No matter how you feel about it, there's no question Amazon has changed the landscape of book publishing.  On today's episode, hosts Dara Beevas and Roseanne Cheng provide three valuable tips on how to best navigate this landscape without becoming overwhelmed or wasting your time and energy.

Episode 2: Optimizing Your Amazon Presence

Each week you'll learn three quick tips to help you navigate the highs, lows, and unknowns of getting your book out and into the world. Hosted by Dara Beevas and Roseanne Cheng of Wise Ink Publishing.

For the first episode of this series, hosts Roseanne Cheng and Dara Beevas provide three tips on the topic every author is excited about - marketing! Joking aside, it doesn't have to be an overwhelming experience. In fact it can be somewhat enjoyable if you're being proactive about the process. 

For the first episode of this series, hosts Roseanne Cheng and Dara Beevas provide three tips on the topic every author is excited about - marketing! Joking aside, it doesn't have to be an overwhelming experience. In fact it can be somewhat enjoyable if you're being proactive about the process.

Episode 1: Creating Your Book Marketing Plan

Buzz: Book Marketing Made Easy is a fantastic podcast. Expert hosts Roseanne Cheng and Dara Beevas offer a playful, warm, and conversational tone with tons of savvy tips and information.

I really enjoy the succinct timeline that averages about 17 minutes.  As well, I appreciate each episode’s 3-part structure, which includes seamless transitions between each: an affirmation (an idea/mantra or set of ideas to aspire to), tips (specific marketing strategies to employ), and resources (suggested further reading, etc.).

Lots of author marketing wisdom &amp; inspiration, or as Cheng and Beevas would say the “highs, lows, and unknowns of getting your book out into the world.”

Outstandingly wise book marketing advice

Dara and Roseanne are a wealth of knowledge and a pleasure to listen to. With so much useful information to share, it’s amazing how they are able to keep their shows under 20 minutes. Podcast is a must listen to for any newbie or experienced author.

My New Favorite Podcast on Publishing

Buzz: Book Marketing Made Easy

The Best Multi-Part Documentaries, with documentaries on Obama, Federer vs Nadal, the making of Star Wars, Netflix vs Blockbuster and more. Add episodes you're interested into your queue below!

Best Multi-Part Documentaries

The best podcast episodes on romantic relationships. Episodes talk about the 5 love languages, intimacy, and the taboo topics of sexual desires and infidelity. This topic is a deep dive into the science and complexities that face us in our relationships with others. Add episodes you're interested into your queue below!