Cover image of PSM: Professional Services Marketing

PSM: Professional Services Marketing

Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to s... Read more

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Episode 251 - Getting Motivated When the Energy Isn't There, but the Deadline Is

Episode 251 - Getting Motivated When the Energy Isn't There, but the Deadline Is

This episode talks about the grind and figuring out how to get the job done even when it it's the last thing you want to... Read more

28 Jul 2023

51mins

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Episode 250 - Super Moms Part 2

Episode 250 - Super Moms Part 2

Recorded earlier this year during the week ahead of Mother's Day, Frank and Faith talk to two of the Super Moms in our n... Read more

14 Jul 2023

55mins

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Episode 249 - Super Moms Part 1

Episode 249 - Super Moms Part 1

Recorded earlier this year, the week ahead of Mother's Day, Frank and Faith talk to two of the Super Moms in our network... Read more

30 Jun 2023

35mins

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Episode 248 - Difficult Conversations

Episode 248 - Difficult Conversations

How to use the bluntness from Episode 247 to have difficult conversations - whether with your boss, your coworkers, your... Read more

16 Jun 2023

1hr 6mins

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Episode 247 - On Being Blunt

Episode 247 - On Being Blunt

On this episode, Frank and Deirdre talk about communicating directly. They dive into how to manage reactions to it, how ... Read more

2 Jun 2023

49mins

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Episode 246 - Curating Dynamic Experiences and Staying Strong

Episode 246 - Curating Dynamic Experiences and Staying Strong

Frank and Deirdre talk with Marci Thompson, SMPS' Chief Strategy Officer, about what happens behind the scenes to delive... Read more

19 May 2023

49mins

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Episode 245 - A Seller-Doer's Relationship-Building Journey

Episode 245 - A Seller-Doer's Relationship-Building Journey

Ryan Konst has spent the last 20+ years in the AEC industry, all with Schaefer. He started out as an engineering co-op a... Read more

6 May 2023

43mins

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Episode 244 - 2023 Recruiting Part 2: Your Employer Brand Matters

Episode 244 - 2023 Recruiting Part 2: Your Employer Brand Matters

Part 2 on our discussion about recruiting best practices, we shift the focus from job postings to using the company bran... Read more

21 Apr 2023

53mins

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Episode 243 -  2023 Recruiting Part 1: Why your job postings aren't working

Episode 243 -  2023 Recruiting Part 1: Why your job postings aren't working

Katrina (Kat) Kibben is an award-winning writer and keynote speaker known for helping hiring teams write inclusive, unbi... Read more

7 Apr 2023

45mins

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Episode 242 - Career Path Pt 7: Nerding out to find your way in A/E/C

Episode 242 - Career Path Pt 7: Nerding out to find your way in A/E/C

In this final episode of the Career Path series, Frank interviews Kristi Bigelow, Marketing Manager at TankGirl, about h... Read more

28 Mar 2023

47mins

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