Ranked #1
To Increase Value, Create an Experience with Joe Pine – 099
To Increase Value, Create an Experience with Joe Pine – 099
Creating an experience means that work becomes a performance for which you charge an admission fee. What would you have ... Read more
1 Jun 2016
•
57mins
Ranked #2
The Psychology of Options in Pricing with Mark Wickersham – 061
The Psychology of Options in Pricing with Mark Wickersham – 061
Mark Wickersham is the #1 Amazon best-selling author of Effective Pricing for Accountants. He ran an accounting practice... Read more
8 Sep 2015
•
56mins
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Learning the Art of Frame Control with Oren Klaff – 093
Learning the Art of Frame Control with Oren Klaff – 093
Oren Klaff is an expert at pitching and closing multi-million dollar investment deals. His closing rate is high because ... Read more
19 Apr 2016
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Ranked #4
The Customer’s Perception of Value with Jason Cohen – 047
The Customer’s Perception of Value with Jason Cohen – 047
Jason Cohen is the founder and CTO of WP Engine. He started the company in 2010, and it has grown to 270 employees in fo... Read more
26 May 2015
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Ranked #5
The Who, What and Why of Value with Ed Kless – 118
The Who, What and Why of Value with Ed Kless – 118
In this episode, Ed Kless and I discuss his recent trip to Australia. He was in Melbourne to present a strategy workshop... Read more
19 Apr 2017
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Ranked #6
The Most Important Thing About Pricing Vol. 3 – 110
The Most Important Thing About Pricing Vol. 3 – 110
For the third straight year, Art of Value is celebrating the New Year with a compilation from the past twelve months. At... Read more
1 Jan 2017
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Ranked #7
How the Customer Decides to Buy with Sean D’Souza – 096
How the Customer Decides to Buy with Sean D’Souza – 096
In The Brain Audit, Sean D'Souza uses an analogy of 7 bags, or pieces of luggage, to explain the sequence the brain goes... Read more
10 May 2016
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48mins
Ranked #8
Creating Proposals That Win Business with Curtis McHale – 087
Creating Proposals That Win Business with Curtis McHale – 087
The traditional view of the proposal is that the professional must wow the customer with his expertise. A contrary view ... Read more
8 Mar 2016
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Ranked #9
The Funniest Thing About Value Pricing with Greg Kyte – 048
The Funniest Thing About Value Pricing with Greg Kyte – 048
Greg Kyte is a CPA and comedian. He teaches ethics and fraud courses for accountants with a comedic edge at ComedyCPE.co... Read more
2 Jun 2015
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Ranked #10
After You Create Value, Profit First with Mike Michalowicz – 107
After You Create Value, Profit First with Mike Michalowicz – 107
Mike Michalowicz has created three multi-million dollar companies and is the author of four published books including Pr... Read more
12 Dec 2016
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Ranked #11
How to Create Value Through Positioning with Philip Morgan – 084
How to Create Value Through Positioning with Philip Morgan – 084
Philip Morgan helps custom software shops get more leads without hiring a salesperson. He does this by helping refine th... Read more
16 Feb 2016
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Ranked #12
Creating Value the Disney Way with Lee Cockerell – 046
Creating Value the Disney Way with Lee Cockerell – 046
Lee Cockerell is the former Executive Vice President, Operations of Walt Disney World Resort. He led a team of 40,000 ca... Read more
19 May 2015
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Ranked #13
Learn to Value Price Through a Process with Andrew Robertson – 085
Learn to Value Price Through a Process with Andrew Robertson – 085
The accounting profession is conservative by nature. Yet Peter Drucker said, "Profit comes from risk". This juxtapositio... Read more
23 Feb 2016
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Ranked #14
Value Pricing in the Accounting 100 with Michelle Golden – 115
Value Pricing in the Accounting 100 with Michelle Golden – 115
In this episode, Michelle Golden and I discuss her experience pursuing the adoption of value pricing at KCoe Isom. Our c... Read more
6 Feb 2017
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Ranked #15
The Value of the Customer’s Customer with Wes Higbee – 051
The Value of the Customer’s Customer with Wes Higbee – 051
Wes Higbee was a guest on a previous episode of the Art of Value Show. His latest book is about value and software, Comm... Read more
23 Jun 2015
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52mins
Ranked #16
Align Value with Your Target Market with Aaron Vidas – 108
Align Value with Your Target Market with Aaron Vidas – 108
Aaron Vidas is the founder of StrategyBox, a marketing consultancy for $50M companies. In this episode, we discuss reali... Read more
19 Dec 2016
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50mins
Ranked #17
Determining the Value of the Intangible with Nick Disabato – 111
Determining the Value of the Intangible with Nick Disabato – 111
Nick Disabato is the founder of Draft, a design consultancy in Chicago. He is best known for A/B testing through two pro... Read more
9 Jan 2017
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42mins
Ranked #18
The Value of Telling A Story with Michael Hudson – 081
The Value of Telling A Story with Michael Hudson – 081
Michael Hudson is an idea junkie–he is educated far beyond his intelligence. He is a recovering college professor, which... Read more
26 Jan 2016
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Ranked #19
The Story of Disney’s Brilliant Price Hike with Joni Newkirk – 059
The Story of Disney’s Brilliant Price Hike with Joni Newkirk – 059
Joni Newkirk is the founder and CEO of Integrated Insight. She is a former Senior Vice President of Business Insight and... Read more
25 Aug 2015
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54mins
Ranked #20
A Value Conversation for the Solopreneur with Eric Davis – 095
A Value Conversation for the Solopreneur with Eric Davis – 095
Having a value conversation with the customer is important regardless of the size of your business. However, as a solopr... Read more
3 May 2016
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49mins
