Ron Baker

In this episode, Ron Baker and I continue with Part 2 of the What Matters series. If profit does not matter, then what should replace it? Cash planning and budgeting. This is a huge opportunity for accountants and consultants because you can equip your customer to make stronger business decisions. Will you seize it? About […] The post Why Cash Does Matter with Ron Baker – 129 appeared first on Art Of Value.

In this episode, Ron Baker and I continue with Part 2 of the What Matters series. If profit does not matter, then what should replace it? Cash planning and budgeting. This is a huge opportunity for accountants and consultants because you can equip your customer to make stronger business decisions. Will you seize it? About […] The post <a href="https://artofvalue.com/why-cash-does-matter/" rel="nofollow" target="_blank">Why Cash Does Matter with Ron Baker – 129</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

Why Cash Does Matter with Ron Baker – 129

Reginald Tomas Lee

In this episode, Dr. Reginald Tomas Lee explains why cash and profit are not the same. Cash is the life blood of a business. It drives daily operational decisions. Profit, on the other hand, is a relative metric (not measurement), dependent on the cost formula chosen. Executives and managers need to understand the difference and […] The post Why Profit Does Not Matter with Reginald Tomas Lee – 128 appeared first on Art Of Value.

In this episode, Dr. Reginald Tomas Lee explains why cash and profit are not the same. Cash is the life blood of a business. It drives daily operational decisions. Profit, on the other hand, is a relative metric (not measurement), dependent on the cost formula chosen. Executives and managers need to understand the difference and […] The post <a href="https://artofvalue.com/why-profit-does-not-matter/" rel="nofollow" target="_blank">Why Profit Does Not Matter with Reginald Tomas Lee – 128</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

Why Profit Does Not Matter with Reginald Tomas Lee – 128

Ed Kless

In this episode, Ed Kless and I tackle the myth that economic development has reached its peak through technology, especially artificial intelligence. We explore the theme through three books: Life After Google by George Gilder, Tomorrow 3.0 by Michael Munger, and Subscribed by Tien Tzuo. This episode was recorded live at Kellys in Allen, TX–one […] The post The Business Model of Tomorrow with Ed Kless – 127 appeared first on Art Of Value.

In this episode, Ed Kless and I tackle the myth that economic development has reached its peak through technology, especially artificial intelligence. We explore the theme through three books: Life After Google by George Gilder, Tomorrow 3.0 by Michael Munger, and Subscribed by Tien Tzuo. This episode was recorded live at Kellys in Allen, TX–one […] The post <a href="https://artofvalue.com/the-business-model-of-tomorrow/" rel="nofollow" target="_blank">The Business Model of Tomorrow with Ed Kless – 127</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

The Business Model of Tomorrow with Ed Kless – 127

Joe Woodard

In this episode, Joe Woodard and I conduct an After Action Review on Scaling New Heights 2018. The conference was held in June 2018. This episode was recorded a couple of weeks later. Joe is very forthright about what went well, what did not, and what he learned for next time. About Joe Woodard Joe […] The post An Authentic After Action Review with Joe Woodard – 126 appeared first on Art Of Value.

In this episode, Joe Woodard and I conduct an After Action Review on Scaling New Heights 2018. The conference was held in June 2018. This episode was recorded a couple of weeks later. Joe is very forthright about what went well, what did not, and what he learned for next time. About Joe Woodard Joe […] The post <a href="https://artofvalue.com/an-authentic-after-action-review/" rel="nofollow" target="_blank">An Authentic After Action Review with Joe Woodard – 126</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

An Authentic After Action Review with Joe Woodard – 126

Carrie Mulrooney

In this episode, Carrie Mulrooney and I discuss her transition from hourly billing to value pricing. She met Ron Baker at an accounting conference in 2015, and shortly thereafter, joined his Black Swan program. Within a year, she had converted most of her bookkeeping practice to value pricing. About Carrie Mulrooney Carrie Mulrooney is the […] The post A Bookkeeper Learns to Price with Carrie Mulrooney – 125 appeared first on Art Of Value.

In this episode, Carrie Mulrooney and I discuss her transition from hourly billing to value pricing. She met Ron Baker at an accounting conference in 2015, and shortly thereafter, joined his Black Swan program. Within a year, she had converted most of her bookkeeping practice to value pricing. About Carrie Mulrooney Carrie Mulrooney is the […] The post <a href="https://artofvalue.com/a-bookkeeper-learns-to-price/" rel="nofollow" target="_blank">A Bookkeeper Learns to Price with Carrie Mulrooney – 125</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

A Bookkeeper Learns to Price with Carrie Mulrooney – 125

Jody Padar

In this episode, Jody Padar and I discuss the impact technology has had on the accounting industry. And ironically, we conclude it is not really about the technology. It is simply forcing the profession to move in the direction it is should go anyway. About Jody Padar Jody Padar is a CPA with 25 years […] The post It Is Not About the Technology with Jody Padar – 124 appeared first on Art Of Value.

In this episode, Jody Padar and I discuss the impact technology has had on the accounting industry. And ironically, we conclude it is not really about the technology. It is simply forcing the profession to move in the direction it is should go anyway. About Jody Padar Jody Padar is a CPA with 25 years […] The post <a href="https://artofvalue.com/it-is-not-about-the-technology/" rel="nofollow" target="_blank">It Is Not About the Technology with Jody Padar – 124</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

It Is Not About the Technology with Jody Padar – 124

Jeff Kofman

In this episode, Jeff Kofman and I discuss his journey from journalism to tech startup CEO. Jeff explains how he came up with the idea for Trint.com, an AI (artificial intelligence) transcription service. He then shares insights into the pricing strategy for their SaaS (software as a service) product. About Jeff Kofman Jeff Kofman is […] The post Does Technology Replace or Liberate? with Jeff Kofman – 123 appeared first on Art Of Value.

In this episode, Jeff Kofman and I discuss his journey from journalism to tech startup CEO. Jeff explains how he came up with the idea for <a href="http://Trint.com" rel="nofollow" target="_blank">Trint.com</a>, an AI (artificial intelligence) transcription service. He then shares insights into the pricing strategy for their SaaS (software as a service) product. About Jeff Kofman Jeff Kofman is […] The post <a href="https://artofvalue.com/does-technology-replace-or-liberate/" rel="nofollow" target="_blank">Does Technology Replace or Liberate? with Jeff Kofman – 123</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

Does Technology Replace or Liberate? with Jeff Kofman – 123

Wes Higbee

In this episode, Wes Higbee and I explore the impact that emotional blindspots can have on the success or failure of a software project. The first challenge is they are blind (unseen). The second is they are rooted in emotion (feelings). Wes explains how to overcome both challenges. About Wes Higbee Wes Higbee is the […] The post Emotional Blind Spots Influence Your Pricing with Wes Higbee – 122 appeared first on Art Of Value.

In this episode, Wes Higbee and I explore the impact that emotional blindspots can have on the success or failure of a software project. The first challenge is they are blind (unseen). The second is they are rooted in emotion (feelings). Wes explains how to overcome both challenges. About Wes Higbee Wes Higbee is the […] The post <a href="https://artofvalue.com/emotional-blind-spots-influence-pricing/" rel="nofollow" target="_blank">Emotional Blind Spots Influence Your Pricing with Wes Higbee – 122</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

Emotional Blind Spots Influence Your Pricing with Wes Higbee – 122

Hector Garcia

In this episode, Hector Garcia and I discuss the impact creating videos for YouTube has had on his business. If you go to any popular accounting conference, Hector is probably speaking on marketing with YouTube. We explore why video, why YouTube, and the things he has learned through marketing with video. About Hector Garcia Hector […] The post Using YouTube to Establish Authority with Hector Garcia – 121 appeared first on Art Of Value.

In this episode, Hector Garcia and I discuss the impact creating videos for YouTube has had on his business. If you go to any popular accounting conference, Hector is probably speaking on marketing with YouTube. We explore why video, why YouTube, and the things he has learned through marketing with video. About Hector Garcia Hector […] The post <a href="https://artofvalue.com/using-youtube-to-establish-authority/" rel="nofollow" target="_blank">Using YouTube to Establish Authority with Hector Garcia – 121</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

Using YouTube to Establish Authority with Hector Garcia – 121

In this episode, Joe Woodard and I explore the impact technology has on the value you create for your customer. Joe explains why, although you cannot ignore technology, it is only a tool to achieve the desired outcome for your customer. Then, we explore the theme Rise of the Machines for Scaling New Heights 2017. […] The post The Impact of Technology on Value with Joe Woodard – 120 appeared first on Art Of Value.

In this episode, Joe Woodard and I explore the impact technology has on the value you create for your customer. Joe explains why, although you cannot ignore technology, it is only a tool to achieve the desired outcome for your customer. Then, we explore the theme Rise of the Machines for Scaling New Heights 2017. […] The post <a href="https://artofvalue.com/the-impact-of-technology-on-value/" rel="nofollow" target="_blank">The Impact of Technology on Value with Joe Woodard – 120</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

The Impact of Technology on Value with Joe Woodard – 120

Art of Value Show - Learn to create happy customers and make more money by discovering value, creating options and starting to price.

I love this podcast, but they haven&#39;t had a podcast since May 10, 2017

No more podcasts???

Very in-depth conversations with practical examples.. all guest speakers are awesome!

best podcast on Value/Pricing

Art of Value Show - Discover Value | Create Options | Start Pricing

Joe Pine

Creating an experience means that work becomes a performance for which you charge an admission fee. What would you have to revise to sell a ticket to engage with your business? The answer to this question can launch your business beyond the first three stages of economic value–commodity, goods and services–to the fourth stage, the experience. The post To Increase Value, Create an Experience with Joe Pine – 099 appeared first on Art Of Value.

Creating an experience means that work becomes a performance for which you charge an admission fee. What would you have to revise to sell a ticket to engage with your business? The answer to this question can launch your business beyond the first three stages of economic value–commodity, goods and services–to the fourth stage, the experience. The post <a href="https://artofvalue.com/increase-value-create-experience/" rel="nofollow" target="_blank">To Increase Value, Create an Experience with Joe Pine – 099</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

To Increase Value, Create an Experience with Joe Pine – 099

Mark Wickersham

Mark Wickersham is the #1 Amazon best-selling author of Effective Pricing for Accountants. He ran an accounting practice for seven years and is now a mentor to over 150 accountants in the United Kingdom. He is also an avid cyclist. Price Has Nothing to Do with Cost What is the most important thing you can share about […] The post The Psychology of Options in Pricing with Mark Wickersham – 061 appeared first on Art Of Value.

Mark Wickersham is the #1 Amazon best-selling author of Effective Pricing for Accountants. He ran an accounting practice for seven years and is now a mentor to over 150 accountants in the United Kingdom. He is also an avid cyclist. Price Has Nothing to Do with Cost What is the most important thing you can share about […] The post <a href="https://artofvalue.com/psychology-options-pricing/" rel="nofollow" target="_blank">The Psychology of Options in Pricing with Mark Wickersham – 061</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

The Psychology of Options in Pricing with Mark Wickersham – 061

Oren Klaff

Oren Klaff is an expert at pitching and closing multi-million dollar investment deals. His closing rate is high because he has mastered the art of frame control. Frame control helps Oren capture and keep the investor's interest during a presentation. The same concepts apply when you are having a value conversation. When you encounter resistance […] The post Learning the Art of Frame Control with Oren Klaff – 093 appeared first on Art Of Value.

Oren Klaff is an expert at pitching and closing multi-million dollar investment deals. His closing rate is high because he has mastered the art of frame control. Frame control helps Oren capture and keep the investor's interest during a presentation. The same concepts apply when you are having a value conversation. When you encounter resistance […] The post <a href="https://artofvalue.com/learning-art-frame-control/" rel="nofollow" target="_blank">Learning the Art of Frame Control with Oren Klaff – 093</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

Learning the Art of Frame Control with Oren Klaff – 093

Jason Cohen

Jason Cohen is the founder and CTO of WP Engine. He started the company in 2010, and it has grown to 270 employees in four locations. Over his career, he has started four different companies, both bootstrapped and venture-backed. He also has a start-up incubator in Austin called the Capital Factory. How to Price Intangible […] The post The Customer’s Perception of Value with Jason Cohen – 047 appeared first on Art Of Value.

Jason Cohen is the founder and CTO of WP Engine. He started the company in 2010, and it has grown to 270 employees in four locations. Over his career, he has started four different companies, both bootstrapped and venture-backed. He also has a start-up incubator in Austin called the Capital Factory. How to Price Intangible […] The post <a href="https://artofvalue.com/customers-perception-value/" rel="nofollow" target="_blank">The Customer’s Perception of Value with Jason Cohen – 047</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

The Customer’s Perception of Value with Jason Cohen – 047

In this episode, Ed Kless and I discuss his recent trip to Australia. He was in Melbourne to present a strategy workshop and speak at Sage Summit 2017. We explore the strategy framework of Why, Who, What and How. Then, we review his sessions from Sage Summit, Healing Leadership and Innovation Beyond Technology. About Ed Kless […] The post The Who, What and Why of Value with Ed Kless – 118 appeared first on Art Of Value.

In this episode, Ed Kless and I discuss his recent trip to Australia. He was in Melbourne to present a strategy workshop and speak at Sage Summit 2017. We explore the strategy framework of Why, Who, What and How. Then, we review his sessions from Sage Summit, Healing Leadership and Innovation Beyond Technology. About Ed Kless […] The post <a href="https://artofvalue.com/the-who-what-and-why-of-value/" rel="nofollow" target="_blank">The Who, What and Why of Value with Ed Kless – 118</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

The Who, What and Why of Value with Ed Kless – 118

For the third straight year, Art of Value is celebrating the New Year with a compilation from the past twelve months. At the start of each show, I ask the same question: What is the most important thing you can share about pricing? In this episode, we revisit the answers from 30 of the expert […] The post The Most Important Thing About Pricing Vol. 3 – 110 appeared first on Art Of Value.

For the third straight year, Art of Value is celebrating the New Year with a compilation from the past twelve months. At the start of each show, I ask the same question: What is the most important thing you can share about pricing? In this episode, we revisit the answers from 30 of the expert […] The post <a href="https://artofvalue.com/important-thing-pricing-vol-3/" rel="nofollow" target="_blank">The Most Important Thing About Pricing Vol. 3 – 110</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

The Most Important Thing About Pricing Vol. 3 – 110

Sean D’Souza

In The Brain Audit, Sean D'Souza uses an analogy of 7 bags, or pieces of luggage, to explain the sequence the brain goes through during the buying process. Open the bags one at a time, in the right order, and the customer will buy. Skip a bag or alter the sequence, and the customer cannot finish the steps to make a purchase. The post How the Customer Decides to Buy with Sean D’Souza – 096 appeared first on Art Of Value.

In The Brain Audit, Sean D'Souza uses an analogy of 7 bags, or pieces of luggage, to explain the sequence the brain goes through during the buying process. Open the bags one at a time, in the right order, and the customer will buy. Skip a bag or alter the sequence, and the customer cannot finish the steps to make a purchase. The post <a href="https://artofvalue.com/customer-decides-buy/" rel="nofollow" target="_blank">How the Customer Decides to Buy with Sean D’Souza – 096</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

How the Customer Decides to Buy with Sean D’Souza – 096

Curtis McHale

The traditional view of the proposal is that the professional must wow the customer with his expertise. A contrary view is the proposal is a collaboration between the professional and the customer. A collaboration that explores the value they can create, the value they should create, and the most valuable way to do it. WordPress developer […] The post Creating Proposals That Win Business with Curtis McHale – 087 appeared first on Art Of Value.

The traditional view of the proposal is that the professional must wow the customer with his expertise. A contrary view is the proposal is a collaboration between the professional and the customer. A collaboration that explores the value they can create, the value they should create, and the most valuable way to do it. WordPress developer […] The post <a href="https://artofvalue.com/creating-proposals-win-business/" rel="nofollow" target="_blank">Creating Proposals That Win Business with Curtis McHale – 087</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

Creating Proposals That Win Business with Curtis McHale – 087

Greg Kyte

Greg Kyte is a CPA and comedian. He teaches ethics and fraud courses for accountants with a comedic edge at ComedyCPE.com. He is also the G. Robert Newhart Non-Value-Added Fellow at Versage Institute. The Real Context of  Value What is the most important thing you can share about pricing? You need to price your services like you […] The post The Funniest Thing About Value Pricing with Greg Kyte – 048 appeared first on Art Of Value.

Greg Kyte is a CPA and comedian. He teaches ethics and fraud courses for accountants with a comedic edge at <a href="http://ComedyCPE.com" rel="nofollow" target="_blank">ComedyCPE.com</a>. He is also the G. Robert Newhart Non-Value-Added Fellow at Versage Institute. The Real Context of  Value What is the most important thing you can share about pricing? You need to price your services like you […] The post <a href="https://artofvalue.com/funniest-thing-value-pricing/" rel="nofollow" target="_blank">The Funniest Thing About Value Pricing with Greg Kyte – 048</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

The Funniest Thing About Value Pricing with Greg Kyte – 048

Mike Michalowicz

Mike Michalowicz has created three multi-million dollar companies and is the author of four published books including Profit First and Surge. His is a former columnist for the Wall Street Journal. One of his unique skills is using mnemonics to memorizes his keynote speeches. I (Kirk) was recently a guest on his podcast, Grow My […] The post After You Create Value, Profit First with Mike Michalowicz – 107 appeared first on Art Of Value.

Mike Michalowicz has created three multi-million dollar companies and is the author of four published books including Profit First and Surge. His is a former columnist for the Wall Street Journal. One of his unique skills is using mnemonics to memorizes his keynote speeches. I (Kirk) was recently a guest on his podcast, Grow My […] The post <a href="https://artofvalue.com/create-value-profit-first/" rel="nofollow" target="_blank">After You Create Value, Profit First with Mike Michalowicz – 107</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

After You Create Value, Profit First with Mike Michalowicz – 107

Philip Morgan

Philip Morgan helps custom software shops get more leads without hiring a salesperson. He does this by helping refine their positioning and create effective content marketing systems. He is the author of two books, The Positioning Manual for Technical Firms, and The Positioning Strategy Guide. Philip describes himself as an introvert who specializes in marketing for introverts. […] The post How to Create Value Through Positioning with Philip Morgan – 084 appeared first on Art Of Value.

Philip Morgan helps custom software shops get more leads without hiring a salesperson. He does this by helping refine their positioning and create effective content marketing systems. He is the author of two books, The Positioning Manual for Technical Firms, and The Positioning Strategy Guide. Philip describes himself as an introvert who specializes in marketing for introverts. […] The post <a href="https://artofvalue.com/create-value-positioning/" rel="nofollow" target="_blank">How to Create Value Through Positioning with Philip Morgan – 084</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

How to Create Value Through Positioning with Philip Morgan – 084

Lee Cockerell

Lee Cockerell is the former Executive Vice President, Operations of Walt Disney World Resort. He led a team of 40,000 cast members and managed 20 resort hotels, four theme parks, and two water parks. He is the author of three books: Creating Magic, The Customer Rules, and Time Management Magic. He also has a podcast called, […] The post Creating Value the Disney Way with Lee Cockerell – 046 appeared first on Art Of Value.

Lee Cockerell is the former Executive Vice President, Operations of Walt Disney World Resort. He led a team of 40,000 cast members and managed 20 resort hotels, four theme parks, and two water parks. He is the author of three books: Creating Magic, The Customer Rules, and Time Management Magic. He also has a podcast called, […] The post <a href="https://artofvalue.com/creating-value-disney-way/" rel="nofollow" target="_blank">Creating Value the Disney Way with Lee Cockerell – 046</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

Creating Value the Disney Way with Lee Cockerell – 046

Andrew Robertson

The accounting profession is conservative by nature. Yet Peter Drucker said, "Profit comes from risk". This juxtaposition of stability vs. stretching describes the challenge of the accountant to innovate in his practice. Andrew Robertson has created a consultancy for accountants to help them bridge the gap. He starts by creating standard offerings for common services like taxes and financial statements. Then he layers custom advisory services, unique for each customer, to move the relationship up the value curve. The post Learn to Value Price Through a Process with Andrew Robertson – 085 appeared first on Art Of Value.

The accounting profession is conservative by nature. Yet Peter Drucker said, "Profit comes from risk". This juxtaposition of stability vs. stretching describes the challenge of the accountant to innovate in his practice. Andrew Robertson has created a consultancy for accountants to help them bridge the gap. He starts by creating standard offerings for common services like taxes and financial statements. Then he layers custom advisory services, unique for each customer, to move the relationship up the value curve. The post <a href="https://artofvalue.com/learn-value-price-process/" rel="nofollow" target="_blank">Learn to Value Price Through a Process with Andrew Robertson – 085</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

Learn to Value Price Through a Process with Andrew Robertson – 085

Michelle Golden

In this episode, Michelle Golden and I discuss her experience pursuing the adoption of value pricing at KCoe Isom. Our conversation covers the “better way” of pricing, the advantage of options and the “add-on” strategy. We conclude with the impact of value pricing on new employees. About Michelle Golden Michelle Golden is a Partner and […] The post Value Pricing in the Accounting 100 with Michelle Golden – 115 appeared first on Art Of Value.

In this episode, Michelle Golden and I discuss her experience pursuing the adoption of value pricing at KCoe Isom. Our conversation covers the “better way” of pricing, the advantage of options and the “add-on” strategy. We conclude with the impact of value pricing on new employees. About Michelle Golden Michelle Golden is a Partner and […] The post <a href="https://artofvalue.com/value-pricing-in-the-accounting-100/" rel="nofollow" target="_blank">Value Pricing in the Accounting 100 with Michelle Golden – 115</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

Value Pricing in the Accounting 100 with Michelle Golden – 115

Wes Higbee was a guest on a previous episode of the Art of Value Show. His latest book is about value and software, Commitment to Value: How to Make Technical Projects Worthwhile. He is also the owner and chief consultant at Full City Technology. Wes focuses on helping teams learn to develop from a value perspective. The Path to […] The post The Value of the Customer’s Customer with Wes Higbee – 051 appeared first on Art Of Value.

Wes Higbee was a guest on a previous episode of the Art of Value Show. His latest book is about value and software, Commitment to Value: How to Make Technical Projects Worthwhile. He is also the owner and chief consultant at Full City Technology. Wes focuses on helping teams learn to develop from a value perspective. The Path to […] The post <a href="https://artofvalue.com/value-customers-customer/" rel="nofollow" target="_blank">The Value of the Customer’s Customer with Wes Higbee – 051</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

The Value of the Customer’s Customer with Wes Higbee – 051

Aaron Vidas

Aaron Vidas is the founder of StrategyBox, a marketing consultancy for $50M companies. In this episode, we discuss realigning your value proposition with a new target market. In the first segment, Aaron explains how he realized he was not aligned and the steps he took to change it. In the next segment, we explore how […] The post Align Value with Your Target Market with Aaron Vidas – 108 appeared first on Art Of Value.

Aaron Vidas is the founder of StrategyBox, a marketing consultancy for $50M companies. In this episode, we discuss realigning your value proposition with a new target market. In the first segment, Aaron explains how he realized he was not aligned and the steps he took to change it. In the next segment, we explore how […] The post <a href="https://artofvalue.com/align-value-target-market/" rel="nofollow" target="_blank">Align Value with Your Target Market with Aaron Vidas – 108</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

Align Value with Your Target Market with Aaron Vidas – 108

Nick Disabato

Nick Disabato is the founder of Draft, a design consultancy in Chicago. He is best known for A/B testing through two productized services, Draft Revise and Revise Express. He is the author of three books including The A/B Testing Manual. Nick is a frequency speaker at conferences including South by Southwest and Web 2.0. The Business of […] The post Determining the Value of the Intangible with Nick Disabato – 111 appeared first on Art Of Value.

Nick Disabato is the founder of Draft, a design consultancy in Chicago. He is best known for A/B testing through two productized services, Draft Revise and Revise Express. He is the author of three books including The A/B Testing Manual. Nick is a frequency speaker at conferences including South by Southwest and Web 2.0. The Business of […] The post <a href="https://artofvalue.com/determining-value-intangible/" rel="nofollow" target="_blank">Determining the Value of the Intangible with Nick Disabato – 111</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

Determining the Value of the Intangible with Nick Disabato – 111

Michael Hudson

Michael Hudson is an idea junkie–he is educated far beyond his intelligence. He is a recovering college professor, which means he is a teacher at heart. He has consulted with over 3,000 businesses on strategy, culture and leadership, and has given over 8,000 public presentations, including keynotes. Shifting from Time to Value What is the […] The post The Value of Telling A Story with Michael Hudson – 081 appeared first on Art Of Value.

Michael Hudson is an idea junkie–he is educated far beyond his intelligence. He is a recovering college professor, which means he is a teacher at heart. He has consulted with over 3,000 businesses on strategy, culture and leadership, and has given over 8,000 public presentations, including keynotes. Shifting from Time to Value What is the […] The post <a href="https://artofvalue.com/value-telling-story/" rel="nofollow" target="_blank">The Value of Telling A Story with Michael Hudson – 081</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

The Value of Telling A Story with Michael Hudson – 081

Joni Newkirk

Joni Newkirk is the founder and CEO of Integrated Insight. She is a former Senior Vice President of Business Insight and Improvement at Disney. She was responsible for anything analytical outside traditional finance. One of the big things was pricing and revenue management for essentially everything Disney sold. They were responsible for forecasting revenue, which included things like daily attendance and a 10-year […] The post The Story of Disney’s Brilliant Price Hike with Joni Newkirk – 059 appeared first on Art Of Value.

Joni Newkirk is the founder and CEO of Integrated Insight. She is a former Senior Vice President of Business Insight and Improvement at Disney. She was responsible for anything analytical outside traditional finance. One of the big things was pricing and revenue management for essentially everything Disney sold. They were responsible for forecasting revenue, which included things like daily attendance and a 10-year […] The post <a href="https://artofvalue.com/story-disneys-brilliant-price-hike/" rel="nofollow" target="_blank">The Story of Disney’s Brilliant Price Hike with Joni Newkirk – 059</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

The Story of Disney’s Brilliant Price Hike with Joni Newkirk – 059

Eric Davis

Having a value conversation with the customer is important regardless of the size of your business. However, as a solopreneur, it is essential for survival. You have to determine what type of customer is necessary to operate a profitable business. Then use the value conversation to identify and educate customers that you can serve and with whom you enjoy working. The post A Value Conversation for the Solopreneur with Eric Davis – 095 appeared first on Art Of Value.

Having a value conversation with the customer is important regardless of the size of your business. However, as a solopreneur, it is essential for survival. You have to determine what type of customer is necessary to operate a profitable business. Then use the value conversation to identify and educate customers that you can serve and with whom you enjoy working. The post <a href="https://artofvalue.com/value-conversation-solopreneur/" rel="nofollow" target="_blank">A Value Conversation for the Solopreneur with Eric Davis – 095</a> appeared first on <a href="https://artofvalue.com" rel="nofollow" target="_blank">Art Of Value</a>.

A Value Conversation for the Solopreneur with Eric Davis – 095

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