In this episode we have a special treat for our listeners. Our hosts, Jack Klett, Jamie Gleason and Amanda Scott have moved on from Capture recently but we wanted to give them a proper send-off from our Buzz audience. So we have gathered a TOP FIVE list of our best clips from The Buzz podcast. Please sit back enjoy and give a happy cheers to our former hosts and all the success we're sure they will find in their future endeavors. Clip 01:  Episode 10 – Creativity and Higher Education Clip 02:  Episode 14 – The Slow Crawl – Evolving the Higher Ed Service Model Clip 03: Episode 08 – Higher Ed &amp; Sustainability Clip 04: Special Episode – Maximize Virtual Engagement During COVID-19 Clip 05:  Episode 11 – Future. Forward. Together.

In this episode we have a special treat for our listeners. Our hosts, Jack Klett, Jamie Gleason and Amanda Scott have moved on from Capture recently but we wanted to give them a proper send-off from our Buzz audience. So we have gathered a TOP FIVE list of our best clips from The Buzz podcast. Please sit back enjoy and give a happy cheers to our former hosts and all the success we're sure they will find in their future endeavors. Clip 01: <a href="https://www.capturehighered.com/the-buzz/episode-14-evolving-the-higher-ed-service-model/" rel="nofollow" target="_blank"> Episode 10 – Creativity and Higher Education</a> Clip 02: <a href="https://www.capturehighered.com/the-buzz/episode-14-evolving-the-higher-ed-service-model/" rel="nofollow" target="_blank"> Episode 14 – The Slow Crawl – Evolving the Higher Ed Service Model</a> Clip 03: <a href="https://www.capturehighered.com/the-buzz/episode-08/" rel="nofollow" target="_blank">Episode 08 – Higher Ed &amp; Sustainability</a> Clip 04: <a href="https://www.capturehighered.com/the-buzz/special-episode-01/" rel="nofollow" target="_blank">Special Episode – Maximize Virtual Engagement During COVID-19</a> Clip 05: <a href="https://www.capturehighered.com/the-buzz/episode-11-future-forward-together/" rel="nofollow" target="_blank"> Episode 11 – Future. Forward. Together.</a>

Best Of The Buzz!

Joe Biden is President of the United States, and as with any new administration, there are changes coming for higher education. How will promises made on the campaign trail manifest themselves as legislation? How does oversight and regulation regarding data and privacy impact higher ed marketing, recruitment, and enrollment. Last episode (Part 2 of this three-part series), we discussed how Biden administration policy initiatives would impact international enrollment. This episode, we will discuss Joe Biden’s tech priorities. Specifically, how will a Biden Administration deal with AI (Artificial Intelligence) and data regulation? How will this effect higher ed’s adoption of ed tech and other data tools? Plus, The Buzz Crew is back for our quick-takes, and a peak behind the curtain – Capture style. Key Articles for discussion:  https://www.npr.org/2020/11/09/931039648/how-will-tech-policy-change-in-the-biden-white-house-heres-what-you-need-to-know  https://edtechmagazine.com/higher/article/2021/01/colleges-adopt-ai-theyll-need-ethical-frameworks  https://hbr.org/2020/12/what-will-tech-regulation-look-like-in-the-biden-era  https://www.wsj.com/articles/joe-bidens-5-tech-priorities-11608354009

Joe Biden is President of the United States, and as with any new administration, there are changes coming for higher education. How will promises made on the campaign trail manifest themselves as legislation? How does oversight and regulation regarding data and privacy impact higher ed marketing, recruitment, and enrollment. Last episode (Part 2 of this three-part series), we discussed how Biden administration policy initiatives would impact international enrollment. This episode, we will discuss Joe Biden’s tech priorities. Specifically, how will a Biden Administration deal with AI (Artificial Intelligence) and data regulation? How will this effect higher ed’s adoption of ed tech and other data tools? Plus, The Buzz Crew is back for our quick-takes, and a peak behind the curtain – Capture style. Key Articles for discussion: <a href="https://www.npr.org/2020/11/09/931039648/how-will-tech-policy-change-in-the-biden-white-house-heres-what-you-need-to-know" rel="nofollow" target="_blank"> https://www.npr.org/2020/11/09/931039648/how-will-tech-policy-change-in-the-biden-white-house-heres-what-you-need-to-know</a> <a href="https://edtechmagazine.com/higher/article/2021/01/colleges-adopt-ai-theyll-need-ethical-frameworks" rel="nofollow" target="_blank"> https://edtechmagazine.com/higher/article/2021/01/colleges-adopt-ai-theyll-need-ethical-frameworks</a> <a href="https://hbr.org/2020/12/what-will-tech-regulation-look-like-in-the-biden-era" rel="nofollow" target="_blank"> https://hbr.org/2020/12/what-will-tech-regulation-look-like-in-the-biden-era</a> <a href="https://www.wsj.com/articles/joe-bidens-5-tech-priorities-11608354009" rel="nofollow" target="_blank"> https://www.wsj.com/articles/joe-bidens-5-tech-priorities-11608354009</a>

Higher Ed, Big Data, and the New Administration

Joe Biden is the President-Elect, and as with any new administration, there are changes coming for higher education. How will promises made on the campaign trail manifest themselves as legislation? What does the current balance of power in Washington mean for college access and affordability? How does a distinctly different approach to international relations impact international enrollment trends? How does oversight and regulation regarding data and privacy impact higher ed marketing, recruitment and enrollment. Last episode, we discussed college affordability and access, and how likely campaign promises are to become enacted legislation. This episode, we will discuss international student enrollment and the impact of a Biden administration on the globalization of our campuses. Plus, The Buzz Crew is back for our quick-takes, and a peak behind the curtain – Capture style.

Joe Biden is the President-Elect, and as with any new administration, there are changes coming for higher education. How will promises made on the campaign trail manifest themselves as legislation? What does the current balance of power in Washington mean for college access and affordability? How does a distinctly different approach to international relations impact international enrollment trends? How does oversight and regulation regarding data and privacy impact higher ed marketing, recruitment and enrollment. Last episode, we discussed college affordability and access, and how likely campaign promises are to become enacted legislation. This episode, we will discuss international student enrollment and the impact of a Biden administration on the globalization of our campuses. Plus, The Buzz Crew is back for our quick-takes, and a peak behind the curtain – Capture style.

International Enrollment and the New Administration

Joe Biden is the President-Elect, and as with any new administration, there are changes coming for higher education. How will promises made on the campaign trail manifest themselves as legislation? What does the current balance of power in Washington mean for college access and affordability? How does a distinctly different approach to international relations impact international enrollment trends? How does oversight and regulation regarding data and privacy impact higher ed marketing, recruitment and enrollment. Over the next three episodes, the Buzz crew will unpack how the new administration will influence and affect students, and the institutions that serve them. Today, we look at college affordability and access, and how likely campaign promises are to become enacted legislation. Plus, The Buzz Crew is back for their quick-takes, and a peak behind the curtain – Capture style.

Joe Biden is the President-Elect, and as with any new administration, there are changes coming for higher education. How will promises made on the campaign trail manifest themselves as legislation? What does the current balance of power in Washington mean for college access and affordability? How does a distinctly different approach to international relations impact international enrollment trends? How does oversight and regulation regarding data and privacy impact higher ed marketing, recruitment and enrollment. Over the next three episodes, the Buzz crew will unpack how the new administration will influence and affect students, and the institutions that serve them. Today, we look at college affordability and access, and how likely campaign promises are to become enacted legislation. Plus, The Buzz Crew is back for their quick-takes, and a peak behind the curtain – Capture style.

Higher Education and the New Administration

We are once again at an inflection point where there is much debate about the future of American higher education. From coast to coast, large public university to small private college, no institution is immune to the implications of the pandemic. For what was already a system on the brink, the public health, social and economic fallout of 2020 has moved the speedometer on the evolution of higher education from a slow crawl to a speedy snail’s pace. What does the next iteration of higher education look like in America? The Buzz Crew is back for a round-robin tackling this issue and other happenings in the world of higher ed.

We are once again at an inflection point where there is much debate about the future of American higher education. From coast to coast, large public university to small private college, no institution is immune to the implications of the pandemic. For what was already a system on the brink, the public health, social and economic fallout of 2020 has moved the speedometer on the evolution of higher education from a slow crawl to a speedy snail’s pace. What does the next iteration of higher education look like in America? The Buzz Crew is back for a round-robin tackling this issue and other happenings in the world of higher ed.

The Slow Crawl – Evolving the Higher Ed Service Model

Colleges and universities across the country spent 2020 reacting to ever-changing conditions. The response was a period of innovation focused on fulfilling the mission of the institution, albeit online and remote. In a year when even the best laid plans were derailed, we turn forward. 2021 brings with it the promise of restoration; returning to our strategic planning; bringing with us some new tricks; and focusing efforts on even greater innovation as we plan for the “Next Normal.” I’m Jack Klett, Capture’s Director of Graduate &amp; Online Initiatives filling in for Amanda Scott who usually has our hosting duties. As usual, I am joined by my Buzz Crew colleagues Kevin Bauman and Jamie Gleason. For this special episode of the Buzz, we are joined by accomplished professionals within enrollment management and advancement. Tim Whittum is Assistant Vice President of University College of Southern New Hampshire University; Julie Zulewski serves as Dean of Enrollment at Daemen College; and Chandler Vandenberg is Director of Development for Major Gifts at The University of Texas at Austin

Colleges and universities across the country spent 2020 reacting to ever-changing conditions. The response was a period of innovation focused on fulfilling the mission of the institution, albeit online and remote. In a year when even the best laid plans were derailed, we turn forward. 2021 brings with it the promise of restoration; returning to our strategic planning; bringing with us some new tricks; and focusing efforts on even greater innovation as we plan for the “Next Normal.” I’m Jack Klett, Capture’s Director of Graduate &amp; Online Initiatives filling in for Amanda Scott who usually has our hosting duties. As usual, I am joined by my Buzz Crew colleagues Kevin Bauman and Jamie Gleason. For this special episode of the Buzz, we are joined by accomplished professionals within enrollment management and advancement. Tim Whittum is Assistant Vice President of University College of Southern New Hampshire University; Julie Zulewski serves as Dean of Enrollment at Daemen College; and Chandler Vandenberg is Director of Development for Major Gifts at The University of Texas at Austin

Innovation and Restoration

The demands on college and university staff are significant during the pandemic. Most institutions still have faculty and staff at home in a remote working capacity. Adding to the workload is the anxiety and stress of the uncertainty about the upcoming fall term. With schools, summer camps and child care shuttered, remote workers are also dealing with family demands. In this episode, the Buzz crew discuss managing during uncertainty. They share tips to destress your teams, and to destress yourself. New student search strategies are also covered as part of your peak behind the curtain.

The demands on college and university staff are significant during the pandemic. Most institutions still have faculty and staff at home in a remote working capacity. Adding to the workload is the anxiety and stress of the uncertainty about the upcoming fall term. With schools, summer camps and child care shuttered, remote workers are also dealing with family demands. In this episode, the Buzz crew discuss managing during uncertainty. They share tips to destress your teams, and to destress yourself. New student search strategies are also covered as part of your peak behind the curtain.

The Current Challenges of Working and Managing in Higher Ed

Future. Forward. Together. is Capture’s initiative to assist institutions navigate the challenges brought to the fore by COVID-19. Unveiled at Innovate USA, Capture’s three-day virtual conference in June, Future. Forward. Together. has necessarily evolved beyond its original intent to include social justice and an end to systemic racism. The Buzz crew takes us on a journey through the key sub-themes of the initiative – React, Reconnect, Reenergize, Restore. With the fall semester right around the corner, how do institutions turn their public statements into measurable and deliverable action? How do we move Future. Forward. Together?

Future. Forward. Together. is Capture’s initiative to assist institutions navigate the challenges brought to the fore by COVID-19. Unveiled at Innovate USA, Capture’s three-day virtual conference in June, Future. Forward. Together. has necessarily evolved beyond its original intent to include social justice and an end to systemic racism. The Buzz crew takes us on a journey through the key sub-themes of the initiative – React, Reconnect, Reenergize, Restore. With the fall semester right around the corner, how do institutions turn their public statements into measurable and deliverable action? How do we move Future. Forward. Together?

Future. Forward. Together.

More than ever, colleges and universities are leveraging creativity to continue to offer value to their students, faculty and community stakeholders. But can creativity be harnessed to deal with the unprecedented challenges higher education is facing today. The Buzz Crew is joined by Dr. Natalie Nixon, author, global speaker and consultant, whose new book, The Creativity Leap: Unleash Curiosity, Improvisation and Intuition at Work, serves as a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. Dr. Nixon shares her thoughts on creativity as a necessary force of change in higher education. Additionally, the Crew will do their usual tour through higher ed’s Quick Takes, and returns “Behind the Curtain” in this episode to examine the trends of prospective student interest in higher ed.

More than ever, colleges and universities are leveraging creativity to continue to offer value to their students, faculty and community stakeholders. But can creativity be harnessed to deal with the unprecedented challenges higher education is facing today. The Buzz Crew is joined by Dr. Natalie Nixon, author, global speaker and consultant, whose new book, The Creativity Leap: Unleash Curiosity, Improvisation and Intuition at Work, serves as a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. Dr. Nixon shares her thoughts on creativity as a necessary force of change in higher education. Additionally, the Crew will do their usual tour through higher ed’s Quick Takes, and returns “Behind the Curtain” in this episode to examine the trends of prospective student interest in higher ed.

Creativity and Higher Education

Colleges and universities are experiencing massive disruptions in the way they create and deliver value to the members of their communities. These changes require innovation by necessity in almost every aspect of the higher ed ecosystem. The Buzz crew takes a look at some of the innovative ways institutions are adapting to the new reality of virtual connection, and whether these new strategies and tactics will remain as valued additions to the enrollment and advancement toolkit. Plus, the Crew returns with their quick takes, and a new segment, the Practitioner’s Priority. This practitioner’s priority is all about recruiting and enrolling late transfer students. Articles of Discussion:  https://www.capturehighered.com/graduate-professional-studies/graduate-enrollment-teams-responding-covid-19/ Transfer Trilogy: http://capture.buzz/transfertrilogy

Colleges and universities are experiencing massive disruptions in the way they create and deliver value to the members of their communities. These changes require innovation by necessity in almost every aspect of the higher ed ecosystem. The Buzz crew takes a look at some of the innovative ways institutions are adapting to the new reality of virtual connection, and whether these new strategies and tactics will remain as valued additions to the enrollment and advancement toolkit. Plus, the Crew returns with their quick takes, and a new segment, the Practitioner’s Priority. This practitioner’s priority is all about recruiting and enrolling late transfer students. Articles of Discussion: <a href="https://www.capturehighered.com/graduate-professional-studies/graduate-enrollment-teams-responding-covid-19/" rel="nofollow" target="_blank"> https://www.capturehighered.com/graduate-professional-studies/graduate-enrollment-teams-responding-covid-19/</a> Transfer Trilogy: <a href="http://capture.buzz/transfertrilogy" rel="nofollow" target="_blank">http://capture.buzz/transfertrilogy</a>

Innovations of Necessity: A Virtual Renaissance in Higher Ed

What’s the latest buzz in higher education? Find out each month from the experts and thought-leaders at Capture Higher Ed as they discuss the critical topics shaping the industry landscape — from admissions to advancement, technology to breaking news, marketing trends to so much more.

The Buzz is a good mix of humor, news, and thought with a higher ed &amp; enrollment spin.  Usually an enjoyable and informative hour of my time!  Well worth it.

Putting the FUN in Function--higher ed style

Brad Weiner is my spirit animal. Brilliant, funny, and acerbic. Best of all worlds.

Yes, please!!

The Buzz

Enrollment management, at its core, is a prediction business. Annually, thousands of admissions officers polish off the crystal ball and project what the enrollment future holds for their institutions. Yogi Berra often quipped that “The future isn’t what it used to be” and no where is that truer than in higher education enrollment predictions. Thom and Brad walk through the primary ways the enrollment prediction industry has missed the mark through antiquated methodology and folk theory. Modern machine learning techniques require a new mindset about how we as professionals think about our future. What can The Farmer’s Almanac, Ron Popeil’s rotisserie chickens, and Uber teach us about enrollment predictions? Pull up a barstool and join the conversation. Beers: Thom: Pabst Brewing Company, La Crosse, WI, oldstylebeer.com, Heileman’s Old Style Lager Brad: Bauhaus Brew Labs, Minneapolis, MN, bauhausbrewlabs.com, Stargrazer Schwarzbier Links: The Numbers Brad:  2015 National College Football Attendance Thom:  Closure Concerns and Financial Strategies: a Survey of College Business Officers Inside Higher Ed, July 17, 2015 The Sustainable University, Bain and Company Additional References:  The 5 Ways Enrollment Predictions Are Putting Colleges Out of Business  Jordan Ellenberg, How Not to Be Wrong: The power of mathematical thinking  How Accurate Is the Farmer’s Almanac’s Winter Forecast?  Music: Artist: The Insider Track:  One Fine Day  Used under Creative Commons Attribution-ShareAlike 3.0 Unported License, No revisions made.

Enrollment management, at its core, is a prediction business. Annually, thousands of admissions officers polish off the crystal ball and project what the enrollment future holds for their institutions. Yogi Berra often quipped that “The future isn’t what it used to be” and no where is that truer than in higher education enrollment predictions. Thom and Brad walk through the primary ways the enrollment prediction industry has missed the mark through antiquated methodology and folk theory. Modern machine learning techniques require a new mindset about how we as professionals think about our future. What can The Farmer’s Almanac, Ron Popeil’s rotisserie chickens, and Uber teach us about enrollment predictions? Pull up a barstool and join the conversation. Beers: Thom: Pabst Brewing Company, La Crosse, WI, <a href="http://oldstylebeer.com" rel="nofollow" target="_blank">oldstylebeer.com</a>, <a href="https://untappd.com/b/pabst-brewing-company-old-style/3093" rel="nofollow" target="_blank">Heileman’s Old Style Lager</a> Brad: Bauhaus Brew Labs, Minneapolis, MN, <a href="http://bauhausbrewlabs.com" rel="nofollow" target="_blank">bauhausbrewlabs.com</a>, <a href="https://untappd.com/b/bauhaus-brew-labs-stargrazer/727590" rel="nofollow" target="_blank">Stargrazer Schwarzbier</a> Links: The Numbers Brad: <a href="http://fs.ncaa.org/Docs/stats/football_records/Attendance/2015.pdf" rel="nofollow" target="_blank"> 2015 National College Football Attendance</a> Thom: <a href="https://www.insidehighered.com/news/survey/closure-concerns-and-financial-strategies-survey-college-business-officers" rel="nofollow" target="_blank"> Closure Concerns and Financial Strategies: a Survey of College Business Officers</a> Inside Higher Ed, July 17, 2015 <a href="http://www.thesustainableuniversity.com" rel="nofollow" target="_blank">The Sustainable University</a>, Bain and Company Additional References: <a href="https://capturehighered.com/wp-content/uploads/2016/11/5Ways-FullBook.pdf" rel="nofollow" target="_blank"> The 5 Ways Enrollment Predictions Are Putting Colleges Out of Business</a> Jordan Ellenberg, <a href="http://www.jordanellenberg.com" rel="nofollow" target="_blank">How Not to Be Wrong: The power of mathematical thinking</a> <a href="http://time.com/4001563/old-farmers-almanac-predictions-accuracy/" rel="nofollow" target="_blank"> How Accurate Is the Farmer’s Almanac’s Winter Forecast?</a> Music: Artist: <a href="https://freemusicarchive.org/music/The_Insider" rel="nofollow" target="_blank">The Insider</a> Track: <a href="https://freemusicarchive.org/music/The_Insider/Alls_Fair_in_Love_of_Wax/the_insider_-_10_-_one_fine_day" rel="nofollow" target="_blank"> One Fine Day</a> Used under <a href="https://creativecommons.org/licenses/by-sa/3.0" rel="nofollow" target="_blank">Creative Commons Attribution-ShareAlike 3.0 Unported License</a>, No revisions made.

Episode 5 - The Five Ways Enrollment Predictions are Putting Colleges Out of Business

Another day, another college affordability plan! With the 2020 race for the White House heating up, college tuition is being tackled as a major policy issue among the candidates. The proposals include a range of policy initiatives from free two-year community college to universal free tuition to cancellation of existing student debt. The Buzz hosts are here to break down the plans and discuss the implications of these policies on the current business model of higher ed.   QUICK TAKES:  Kansas apologizes for 'acrobatic dancers' in Snoop Dogg's performance  Kent State apologizes, investigates women’s field hockey game canceled for football pre-game fireworks  Ruling Out Grad Unions  Graduate Students, After Gains in Union Efforts, Face a Federal Setback  Would you give up Google for $17,000 a year? The Federal Reserve wants to know FEATURED LINKS:  Student Loan News: Trump Wants Sweeping Student Debt Changes  Biden higher education plan includes two years of free community college  Elizabeth Warren on Free College and Canceling Student Debt  Bernie Sanders’s free college proposal just got a whole lot bigger  Tuition-free college is now a reality in nearly 20 states  California joins a handful of other states that provide community college tuition-free  Study Minimizes Impact of Free Community College  How wiping out $1.5 trillion in student debt would boost the economy

Another day, another college affordability plan! With the 2020 race for the White House heating up, college tuition is being tackled as a major policy issue among the candidates. The proposals include a range of policy initiatives from free two-year community college to universal free tuition to cancellation of existing student debt. The Buzz hosts are here to break down the plans and discuss the implications of these policies on the current business model of higher ed. QUICK TAKES: <a href="https://www.sportingnews.com/us/basketball/news/kansas-apologizes-for-acrobatic-dancers-in-snoop-doggs-performance/1wqaisitvom3g195ctgzur9vx8" rel="nofollow" target="_blank"> Kansas apologizes for 'acrobatic dancers' in Snoop Dogg's performance</a> <a href="https://www.cleveland.com/news/2019/09/kent-state-apologizes-investigates-womens-field-hockey-game-cancelled-for-football-pre-game-fireworks.html" rel="nofollow" target="_blank"> Kent State apologizes, investigates women’s field hockey game canceled for football pre-game fireworks</a> <a href="https://www.insidehighered.com/news/2019/09/23/trump-labor-board-proposes-new-rule-against-grad-unions" rel="nofollow" target="_blank"> Ruling Out Grad Unions</a> <a href="https://www.nytimes.com/2019/09/20/business/economy/grad-students-labor.html" rel="nofollow" target="_blank"> Graduate Students, After Gains in Union Efforts, Face a Federal Setback</a> <a href="https://www.cnbc.com/2019/10/11/fed-tries-to-figure-out-value-of-free-internet-services-to-americans.html" rel="nofollow" target="_blank"> Would you give up Google for $17,000 a year? The Federal Reserve wants to know</a> FEATURED LINKS: <a href="https://studentloanher.staging.wpengine.com/featured/student-loan-news-17/" rel="nofollow" target="_blank"> Student Loan News: Trump Wants Sweeping Student Debt Changes</a> <a href="https://www.cnn.com/2019/10/08/politics/joe-biden-higher-education-plan/index.html" rel="nofollow" target="_blank"> Biden higher education plan includes two years of free community college</a> <a href="https://www.nytimes.com/2019/07/30/us/politics/elizabeth-warren-free-college-debt.html" rel="nofollow" target="_blank"> Elizabeth Warren on Free College and Canceling Student Debt</a> <a href="https://www.vox.com/policy-and-politics/2019/6/23/18714615/bernie-sanders-free-college-for-all-2020-student-loan-debt" rel="nofollow" target="_blank"> Bernie Sanders’s free college proposal just got a whole lot bigger</a> <a href="https://www.cnbc.com/2019/03/12/free-college-now-a-reality-in-these-states.html" rel="nofollow" target="_blank"> Tuition-free college is now a reality in nearly 20 states</a> <a href="https://www.cnn.com/2019/08/28/us/california-free-community-college-tuition-trnd/index.html" rel="nofollow" target="_blank"> California joins a handful of other states that provide community college tuition-free</a> <a href="https://www.insidehighered.com/news/2019/09/06/study-plays-down-potential-impact-free-community-college-four-year-graduation" rel="nofollow" target="_blank"> Study Minimizes Impact of Free Community College</a> <a href="https://www.marketwatch.com/story/how-wiping-out-15-trillion-in-student-debt-would-boost-the-economy-2019-09-09" rel="nofollow" target="_blank"> How wiping out $1.5 trillion in student debt would boost the economy</a>

The 2020 Election and its Impact on College Affordability

Human beings, as Dan Ariely wrote, are predictably irrational - and yes, that includes enrollment managers. From recruitment event feedback forms (good to meet you sampling bias), to predictive models (hello false causality), and all those early deposit incentives that only seem to encourage enrollment melt (good day Cobra Effect). If you have ever said this of your favorite slumping athlete: “(s)he’s due,” then you might be human, and thus subject to data fallacies. In this episode of The Weightlist, Thom and Brad list the 4 biggest data fallacies in enrollment management and how to avoid them. Along the way of course is beer and all the reasons you’ll ever need to eat that dessert first.   Beers: Thom: Cervecería Cuauhtémoc Moctezuma S.A. de C.V., Monterrey, Nuevo León, Mexico, Carta Blanco,  https://untappd.com/b/cerveceria-cuauhtemoc-moctezuma-heineken-carta-blanca/3561  Brad: Utepils Brewing Company, Minneapolis, MN, utepilsbrewing.com, Copacetic Kölsch, https://untappd.com/b/utepils-brewing-co-copacetic/1896248    References: Stanford marshmallow experiment; https://en.wikipedia.org/wiki/Stanford_marshmallow_experiment  Softening Claims of the Marshmallow Test, Inside Higher Ed;  https://www.insidehighered.com/news/2018/06/06/new-findings-cast-doubt-marshmallow-test-success-claims  Data Fallacies the Avoid; https://www.geckoboard.com/assets/data-fallacies-to-avoid.pdf  Haifa Israel Daycare Study: What Makes People Do What They Do?;  http://freakonomics.com/2013/10/23/what-makes-people-do-what-they-do/  Regression Fallacy; https://en.wikipedia.org/wiki/Regression_fallacy  McNamara Fallacy; https://en.wikipedia.org/wiki/McNamara_fallacy   https://www.logicallyfallacious.com/tools/lp/Bo/LogicalFallacies/237/McNamara-Fallacy    Music: Artist: Revolution Void, http://freemusicarchive.org/music/Revolution_Void/ Track: Effects of Elevation,  http://freemusicarchive.org/music/Revolution_Void/Increase_the_Dosage/revolution_void_-_04_-_effects_of_elevation Used under Creative Commons Attribution License, http://creativecommons.org/licenses/by/3.0/, No revisions made.

Human beings, as Dan Ariely wrote, are predictably irrational - and yes, that includes enrollment managers. From recruitment event feedback forms (good to meet you sampling bias), to predictive models (hello false causality), and all those early deposit incentives that only seem to encourage enrollment melt (good day Cobra Effect). If you have ever said this of your favorite slumping athlete: “(s)he’s due,” then you might be human, and thus subject to data fallacies. In this episode of The Weightlist, Thom and Brad list the 4 biggest data fallacies in enrollment management and how to avoid them. Along the way of course is beer and all the reasons you’ll ever need to eat that dessert first. Beers: Thom: Cervecería Cuauhtémoc Moctezuma S.A. de C.V., Monterrey, Nuevo León, Mexico, Carta Blanco, <a href="https://untappd.com/b/cerveceria-cuauhtemoc-moctezuma-heineken-carta-blanca/3561" rel="nofollow" target="_blank"> https://untappd.com/b/cerveceria-cuauhtemoc-moctezuma-heineken-carta-blanca/3561</a> Brad: Utepils Brewing Company, Minneapolis, MN, <a href="http://utepilsbrewing.com" rel="nofollow" target="_blank">utepilsbrewing.com</a>, Copacetic Kölsch, <a href="https://untappd.com/b/utepils-brewing-co-copacetic/1896248" rel="nofollow" target="_blank">https://untappd.com/b/utepils-brewing-co-copacetic/1896248</a> References: Stanford marshmallow experiment; <a href="https://en.wikipedia.org/wiki/Stanford_marshmallow_experiment" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/Stanford_marshmallow_experiment</a> Softening Claims of the Marshmallow Test, Inside Higher Ed; <a href="https://www.insidehighered.com/news/2018/06/06/new-findings-cast-doubt-marshmallow-test-success-claims" rel="nofollow" target="_blank"> https://www.insidehighered.com/news/2018/06/06/new-findings-cast-doubt-marshmallow-test-success-claims</a> Data Fallacies the Avoid; <a href="https://www.geckoboard.com/assets/data-fallacies-to-avoid.pdf" rel="nofollow" target="_blank">https://www.geckoboard.com/assets/data-fallacies-to-avoid.pdf</a> Haifa Israel Daycare Study: What Makes People Do What They Do?; <a href="http://freakonomics.com/2013/10/23/what-makes-people-do-what-they-do/" rel="nofollow" target="_blank"> http://freakonomics.com/2013/10/23/what-makes-people-do-what-they-do/</a> Regression Fallacy; <a href="https://en.wikipedia.org/wiki/Regression_fallacy" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/Regression_fallacy</a> McNamara Fallacy; <a href="https://en.wikipedia.org/wiki/McNamara_fallacy" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/McNamara_fallacy</a> <a href="https://www.logicallyfallacious.com/tools/lp/Bo/LogicalFallacies/237/McNamara-Fallacy" rel="nofollow" target="_blank"> https://www.logicallyfallacious.com/tools/lp/Bo/LogicalFallacies/237/McNamara-Fallacy</a> Music: Artist: Revolution Void, <a href="http://freemusicarchive.org/music/Revolution_Void/" rel="nofollow" target="_blank">http://freemusicarchive.org/music/Revolution_Void/</a> Track: Effects of Elevation, <a href="http://freemusicarchive.org/music/Revolution_Void/Increase_the_Dosage/revolution_void_-_04_-_effects_of_elevation" rel="nofollow" target="_blank"> http://freemusicarchive.org/music/Revolution_Void/Increase_the_Dosage/revolution_void_-_04_-_effects_of_elevation</a> Used under Creative Commons Attribution License, <a href="http://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">http://creativecommons.org/licenses/by/3.0/</a>, No revisions made.

Episode 27 - The Top 4 Enrollment Data Fallacies To Avoid

Remote

The Buzz, Capture Higher Ed’s new podcast highlighting the latest news and trends in higher education, premiers today with a lively discussion about the growing number of remote workers at university enrollment and advancement offices. Also featuring some notable (and funny) industry news, the episode concludes with a look behind the curtain at Capture Intel … as our experts discuss the recent findings of a marketing automation study by Capture Labs. Welcome to The Buzz, Capture’s Podcast for Higher Ed. Tune in today!   Episode links:  10 Remote Work Trends That Will Dominate 2019  More Philanthropy Professionals Are Working from Home  Hiring (or Becoming!) the Perfect Remote Employee  5 Reasons Why Low-Residency is the Future of Higher Ed Employment  10 Reasons Working From Home Isn’t as Awesome as It Sounds Appear.in Join.me Slack Free Conference Call

The Buzz, Capture Higher Ed’s new podcast highlighting the latest news and trends in higher education, premiers today with a lively discussion about the growing number of remote workers at university enrollment and advancement offices. Also featuring some notable (and funny) industry news, the episode concludes with a look behind the curtain at Capture Intel … as our experts discuss the recent findings of a marketing automation study by Capture Labs. Welcome to The Buzz, Capture’s Podcast for Higher Ed. Tune in today! Episode links: <a href="https://www.forbes.com/sites/abdullahimuhammed/2018/12/21/10-remote-work-trends-that-will-dominate-2019/#5f1ad2827c72" rel="nofollow" target="_blank"> 10 Remote Work Trends That Will Dominate 2019</a> <a href="https://capturehighered.com/university-advancement/philanthropy-professionals-working-from-home/" rel="nofollow" target="_blank"> More Philanthropy Professionals Are Working from Home</a> <a href="https://capturehighered.com/university-advancement/remote-gift-officers/" rel="nofollow" target="_blank"> Hiring (or Becoming!) the Perfect Remote Employee</a> <a href="https://www.insidehighered.com/blogs/technology-and-learning/5-reasons-why-low-residency-future-higher-ed-employment?utm_source=Inside+Higher+Ed&amp;utm_campaign=1ede1425f1-DNU_2019_COPY_02&amp;utm_medium=email&amp;utm_term=0_1fcbc04421-1ede1425f1-226079969&amp;mc_cid=1ede1425f1&amp;mc_eid=57e786a833" rel="nofollow" target="_blank"> 5 Reasons Why Low-Residency is the Future of Higher Ed Employment</a> <a href="https://www.thepennyhoarder.com/make-money/side-gigs/working-from-home-drawbacks/" rel="nofollow" target="_blank"> 10 Reasons Working From Home Isn’t as Awesome as It Sounds</a> <a href="https://getstarted.appear.in/information/affiliate/?fp_ref=852oa" rel="nofollow" target="_blank">Appear.in</a> <a>Join.me</a> <a href="https://slack.com/" rel="nofollow" target="_blank">Slack</a> <a href="https://www.freeconferencecall.com/" rel="nofollow" target="_blank">Free Conference Call</a>

Who Runs the World? Remote Workers! 

Jennielle Strother

What does it mean to be "current" in the field of enrollment management on issues of data and technology? How does a leader foster a strategic data-driven culture in the enrollment suite and specifically how do you mentor young professionals to level up their data skills and stay in the field? Jennielle Strother is the Associate Vice President for Enrollment Services at Concordia University Texas, an Adjunct Professor at the University of the Incarnate Word, and co-founder of #emchat community. Jennielle joins Brad and Thom to explore how modern data leadership looks from the AVP seat.   Beers: Thom: Hoppin' Frog Brewery, Akron, OH, www.hoppinfrog.com, Gangster Frog IPA, https://untappd.com/b/hoppin-frog-brewery-gangster-frog-i-p-a/335672 Brad: Toppling Goliath Brewery, Decorah, IA, Pseudo Sue Pale Ale, https://untappd.com/b/toppling-goliath-brewing-co-pseudo-sue/65644   References: Excel on the way out?, https://www.accountingtoday.com/news/cfos-no-longer-see-excel-skills-as-vital-for-new-hires   Music:   Artist: Waylon Thorton, http://freemusicarchive.org/music/Waylon_Thornton/   Track: Favorite Secrets, http://freemusicarchive.org/music/Waylon_Thornton/Mystery_Club/Waylon_Thornton_-_Favorite_Secrets   Used under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States (CC BY-NC-SA 3.0 US) License, https://creativecommons.org/licenses/by-nc-sa/3.0/us/, No revisions made

What does it mean to be "current" in the field of enrollment management on issues of data and technology? How does a leader foster a strategic data-driven culture in the enrollment suite and specifically how do you mentor young professionals to level up their data skills and stay in the field? Jennielle Strother is the Associate Vice President for Enrollment Services at Concordia University Texas, an Adjunct Professor at the University of the Incarnate Word, and co-founder of #emchat community. Jennielle joins Brad and Thom to explore how modern data leadership looks from the AVP seat. Beers: Thom: Hoppin' Frog Brewery, Akron, OH, <a href="http://www.hoppinfrog.com" rel="nofollow" target="_blank">www.hoppinfrog.com</a>, Gangster Frog IPA, <a href="https://untappd.com/b/hoppin-frog-brewery-gangster-frog-i-p-a/335672" rel="nofollow" target="_blank">https://untappd.com/b/hoppin-frog-brewery-gangster-frog-i-p-a/335672</a> Brad: Toppling Goliath Brewery, Decorah, IA, Pseudo Sue Pale Ale, <a href="https://untappd.com/b/toppling-goliath-brewing-co-pseudo-sue/65644" rel="nofollow" target="_blank">https://untappd.com/b/toppling-goliath-brewing-co-pseudo-sue/65644</a> References: Excel on the way out?, <a href="https://www.accountingtoday.com/news/cfos-no-longer-see-excel-skills-as-vital-for-new-hires" rel="nofollow" target="_blank">https://www.accountingtoday.com/news/cfos-no-longer-see-excel-skills-as-vital-for-new-hires</a> Music: Artist: Waylon Thorton, <a href="http://freemusicarchive.org/music/Waylon_Thornton/" rel="nofollow" target="_blank">http://freemusicarchive.org/music/Waylon_Thornton/</a> Track: Favorite Secrets, <a href="http://freemusicarchive.org/music/Waylon_Thornton/Mystery_Club/Waylon_Thornton_-_Favorite_Secrets" rel="nofollow" target="_blank">http://freemusicarchive.org/music/Waylon_Thornton/Mystery_Club/Waylon_Thornton_-_Favorite_Secrets</a> Used under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States (CC BY-NC-SA 3.0 US) License, <a href="https://creativecommons.org/licenses/by-nc-sa/3.0/us/" rel="nofollow" target="_blank">https://creativecommons.org/licenses/by-nc-sa/3.0/us/</a>, No revisions made

Episode 24 - Enrollment Leadership in the Petabyte Age with Jennielle Strother

It’s Turkey Time! As we prepare for Thanksgiving, the Buzz crew provides some helpful best-practice tidbits that will make you as happy as the sight of your giblet gravy. From quick strategies to beef up your graduate inquiry pool to simple ways to increase transfer applications and your identified high-value donors, Capture’s subject experts are happy to welcome you to their table of bountiful goodies that will leave you feeling grateful.  Plus, we scan the higher ed industry for our Buzz quick takes and take a peek behind the curtain at some Capture intel insights. Recipes can be found in the show notes at https://www.capturehighered.com/the-buzz/episode-05/.  QUICK TAKES  Welcome to the 'Pumpkin Spice Economy'  Interim Chancellor Quits Amid Scandal Over Photos  Marlboro to Become Part of Emerson  Cincinnati Christian U. Will Shut Its Doors  Mega-Universities Are On the Rise. They Could Reshape Higher Ed as We Know It. FEATURED LINKS:  Postal Facts: A Decade of Facts and Figures  The University of Texas at Austin pumpkin stencil

It’s Turkey Time! As we prepare for Thanksgiving, the Buzz crew provides some helpful best-practice tidbits that will make you as happy as the sight of your giblet gravy. From quick strategies to beef up your graduate inquiry pool to simple ways to increase transfer applications and your identified high-value donors, Capture’s subject experts are happy to welcome you to their table of bountiful goodies that will leave you feeling grateful.  Plus, we scan the higher ed industry for our Buzz quick takes and take a peek behind the curtain at some Capture intel insights. Recipes can be found in the show notes at <a href="https://www.capturehighered.com/the-buzz/episode-05/" rel="nofollow" target="_blank">https://www.capturehighered.com/the-buzz/episode-05/</a>.  QUICK TAKES <a href="https://news.northeastern.edu/2018/08/30/welcome-to-the-pumpkin-spice-economy/" rel="nofollow" target="_blank"> Welcome to the 'Pumpkin Spice Economy'</a> <a href="https://www.insidehighered.com/quicktakes/2019/10/28/interim-chancellor-quits-amid-scandal-over-photos" rel="nofollow" target="_blank"> Interim Chancellor Quits Amid Scandal Over Photos</a> <a href="https://www.insidehighered.com/news/2019/11/07/marlboro-will-become-part-emerson-college" rel="nofollow" target="_blank"> Marlboro to Become Part of Emerson</a> <a href="https://www.chronicle.com/article/Cincinnati-Christian-U-Will/247429" rel="nofollow" target="_blank"> Cincinnati Christian U. Will Shut Its Doors</a> <a href="https://www.chronicle.com/interactives/Trend19-MegaU-Main?cid=wcontentgrid_2Trends" rel="nofollow" target="_blank"> Mega-Universities Are On the Rise. They Could Reshape Higher Ed as We Know It.</a> FEATURED LINKS:  <a href="https://facts.usps.com/table-facts/" rel="nofollow" target="_blank">Postal Facts: A Decade of Facts and Figures</a> <a href="https://www.facebook.com/UTAustinTX/posts/halloween-is-right-around-the-corner-longhorns-here-are-a-few-stencils-to-help-y/10154759116046930/" rel="nofollow" target="_blank"> The University of Texas at Austin pumpkin stencil</a>

Giblets and Tidbits for your End of Year Strategy

Another Fall brings another set of enrollment goals to relentlessly pursue for many admissions teams across the nation. But how can data help delineate a stretch goal from a NBA half-court heave? In this episode of The Weightlist, Thom and Brad walk through a deep dive of five years of Integrated Postsecondary Education Data System (IPEDS) data to find out what happens when enrollment goals start canceling each other out. Want to nail your enrollment goals in May? This episode can help you set better goals in August. Beers: Thom: Schlafly The Saint Louis Brewery, St. Louis, MO, schlafly.com, Kölsch,  https://untappd.com/b/schlafly-the-saint-louis-brewery-kolsch/1590  Brad: Grain Belt Brewery , New Ulm, MN, grainnbelt.com, Grain Belt Premium,  https://untappd.com/b/august-schell-brewing-company-grain-belt-premium/14011    References: Moody’s Investor Services Special Comment Report, Rising Student Applications Complicate College Enrollment Projections and Budgeting, October 2, 2014,  http://45tkhs2ch4042kf51f1akcju.wpengine.netdna-cdn.com/wp-content/uploads/2014/10/Rising-Student-Applications-Complicate-College-Enrollment-Projections-Budgeting.pdf  Music: Artist: Jason Shaw, http://freemusicarchive.org/music/Jason_Shaw  Track: Words,  http://freemusicarchive.org/music/Jason_Shaw/Audionautix_Acoustic/WORDS______2-35  Used under Creative Commons Attribution 3.0 United States (CC BY 3.0 US) License, https://creativecommons.org/licenses/by/3.0/us No revisions made.

Another Fall brings another set of enrollment goals to relentlessly pursue for many admissions teams across the nation. But how can data help delineate a stretch goal from a NBA half-court heave? In this episode of The Weightlist, Thom and Brad walk through a deep dive of five years of Integrated Postsecondary Education Data System (IPEDS) data to find out what happens when enrollment goals start canceling each other out. Want to nail your enrollment goals in May? This episode can help you set better goals in August. Beers: Thom: Schlafly The Saint Louis Brewery, St. Louis, MO, <a href="http://schlafly.com" rel="nofollow" target="_blank">schlafly.com</a>, Kölsch, <a href="https://untappd.com/b/schlafly-the-saint-louis-brewery-kolsch/1590" rel="nofollow" target="_blank"> https://untappd.com/b/schlafly-the-saint-louis-brewery-kolsch/1590</a> Brad: Grain Belt Brewery , New Ulm, MN, <a href="http://grainnbelt.com" rel="nofollow" target="_blank">grainnbelt.com</a>, Grain Belt Premium, <a href="https://untappd.com/b/august-schell-brewing-company-grain-belt-premium/14011" rel="nofollow" target="_blank"> https://untappd.com/b/august-schell-brewing-company-grain-belt-premium/14011</a>  References: Moody’s Investor Services Special Comment Report, Rising Student Applications Complicate College Enrollment Projections and Budgeting, October 2, 2014, <a href="http://45tkhs2ch4042kf51f1akcju.wpengine.netdna-cdn.com/wp-content/uploads/2014/10/Rising-Student-Applications-Complicate-College-Enrollment-Projections-Budgeting.pdf" rel="nofollow" target="_blank"> http://45tkhs2ch4042kf51f1akcju.wpengine.netdna-cdn.com/wp-content/uploads/2014/10/Rising-Student-Applications-Complicate-College-Enrollment-Projections-Budgeting.pdf</a> Music: Artist: Jason Shaw, <a href="http://freemusicarchive.org/music/Jason_Shaw" rel="nofollow" target="_blank">http://freemusicarchive.org/music/Jason_Shaw</a> Track: Words, <a href="http://freemusicarchive.org/music/Jason_Shaw/Audionautix_Acoustic/WORDS______________________________2-35" rel="nofollow" target="_blank"> http://freemusicarchive.org/music/Jason_Shaw/Audionautix_Acoustic/WORDS______2-35</a> Used under Creative Commons Attribution 3.0 United States (CC BY 3.0 US) License, <a href="https://creativecommons.org/licenses/by/3.0/us" rel="nofollow" target="_blank">https://creativecommons.org/licenses/by/3.0/us</a> No revisions made.

Episode 13 - Enrollment Goals and Half-Court Shots: You Cannot Have it All

Zain Khandwala

What does the hype cycle and trough of disillusionment look like in the higher education data space? Have we been here before? Data Science, informatics, business analytics - are all these terms just buzzwords? Universities investing big resources in how they manage and leverage institutional data - and this interview with the Executive Director of the Institute for Advanced Analytics at Bellarmine University in Louisville, KY will help you sift through fact and fiction in the vast promises being made of about big data. Show Notes Beers: Thom: Fat Bottom Brewery, Knockout IPA, Nashville, TN, fatbottombrewing.com Brad: Oskar Blues Brewery, Dales Pale Ale, Longmont, CO, oskarblues.com Music: Artist: Jason Shaw Track: Hoedown  Used under Creative Commons Attribution License, creativecommons.org/licenses/by/3.0, No revisions made.

What does the hype cycle and trough of disillusionment look like in the higher education data space? Have we been here before? Data Science, informatics, business analytics - are all these terms just buzzwords? Universities investing big resources in how they manage and leverage institutional data - and this interview with the Executive Director of the Institute for Advanced Analytics at Bellarmine University in Louisville, KY will help you sift through fact and fiction in the vast promises being made of about big data. Show Notes Beers: Thom: Fat Bottom Brewery, Knockout IPA, Nashville, TN, <a href="http://fatbottombrewing.com" rel="nofollow" target="_blank">fatbottombrewing.com</a> Brad: Oskar Blues Brewery, Dales Pale Ale, Longmont, CO, <a href="http://oskarblues.com" rel="nofollow" target="_blank">oskarblues.com</a> Music: Artist: <a href="http://freemusicarchive.org/music/Jason_Shaw" rel="nofollow" target="_blank">Jason Shaw</a> Track: <a href="http://freemusicarchive.org/music/Jason_Shaw/Audionautix_Acoustic/HOEDOWN________________2-13" rel="nofollow" target="_blank">Hoedown</a> Used under Creative Commons Attribution License, <a href="http://creativecommons.org/licenses/by/3.0" rel="nofollow" target="_blank">creativecommons.org/licenses/by/3.0</a>, No revisions made.

Episode 3 - Interview with Zain Khandwala Part 1

Eric Maguire

Do you know how many students would apply to your institution if you did NOT recruit them? Does the “Fast App” approach work? By popular request, Brad and Thom welcome Eric Maguire, Vice President &amp; Dean of Admission &amp; Financial Aid at Franklin and Marshall College, back to The Weightlist to report results from enrollment experiments he and his team ran this past admissions cycle. In one of the most fascinating discussions yet on the podcast we explore return on investment, recruitment truth over mythology, why the feedback from failure is a gift, and of course, cold beer. Beers: Thom: Collaboration Sweetwater Brewing Company &amp; Telluride Brewing Company, Atlanta, GA &amp; Telluride, CO, sweetwaterbrew.com &amp; www.telluridebrewingco.com, Torikumi Wasabi Infused Blonde Ale,  https://untappd.com/b/sweetwater-brewing-company-torikumi-dank-tank/2134472  Brad: Sociable Cider Werks, Minneapolis, MN, sociablecider.com, Freewheeler Dry Apple Cider, https://untappd.com/b/sociable-cider-werks-freewheeler-dry/522697  References: 2014-2015 State of CRM Use in Higher Education Report, AACRAO, 2014-2105,  http://www.aacrao.org/docs/default-source/PDF-Files/state-of-crm-use-in-higher-education-report_bw.pdf?sfvrsn=2 Steve Jobs quote, https://www.youtube.com/watch?v=FF-tKLISfPE (quote is at 4:00 minute mark, but the whole video is worth the time) Music: Artist: Jason Shaw, http://freemusicarchive.org/music/Jason_Shaw  Track: WHEELS,  http://freemusicarchive.org/music/Jason_Shaw/Audionautix_Acoustic/WHEELS_____3-30  Used under Creative Commons Attribution 3.0 United States (CC BY 3.0 US) License, https://creativecommons.org/licenses/by/3.0/us No revisions made.

Do you know how many students would apply to your institution if you did NOT recruit them? Does the “Fast App” approach work? By popular request, Brad and Thom welcome Eric Maguire, Vice President &amp; Dean of Admission &amp; Financial Aid at Franklin and Marshall College, back to The Weightlist to report results from enrollment experiments he and his team ran this past admissions cycle. In one of the most fascinating discussions yet on the podcast we explore return on investment, recruitment truth over mythology, why the feedback from failure is a gift, and of course, cold beer. Beers: Thom: Collaboration Sweetwater Brewing Company &amp; Telluride Brewing Company, Atlanta, GA &amp; Telluride, CO, <a href="http://sweetwaterbrew.com" rel="nofollow" target="_blank">sweetwaterbrew.com</a> &amp; <a href="http://www.telluridebrewingco.com" rel="nofollow" target="_blank">www.telluridebrewingco.com</a>, Torikumi Wasabi Infused Blonde Ale, <a href="https://untappd.com/b/sweetwater-brewing-company-torikumi-dank-tank/2134472" rel="nofollow" target="_blank"> https://untappd.com/b/sweetwater-brewing-company-torikumi-dank-tank/2134472 </a> Brad: Sociable Cider Werks, Minneapolis, MN, <a href="http://sociablecider.com" rel="nofollow" target="_blank">sociablecider.com</a>, Freewheeler Dry Apple Cider, <a href="https://untappd.com/b/sociable-cider-werks-freewheeler-dry/522697" rel="nofollow" target="_blank">https://untappd.com/b/sociable-cider-werks-freewheeler-dry/522697</a> References: 2014-2015 State of CRM Use in Higher Education Report, AACRAO, 2014-2105, <a href="http://www.aacrao.org/docs/default-source/PDF-Files/state-of-crm-use-in-higher-education-report_bw.pdf?sfvrsn=2" rel="nofollow" target="_blank"> http://www.aacrao.org/docs/default-source/PDF-Files/state-of-crm-use-in-higher-education-report_bw.pdf?sfvrsn=2</a> Steve Jobs quote, <a href="https://www.youtube.com/watch?v=FF-tKLISfPE" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=FF-tKLISfPE</a> (quote is at 4:00 minute mark, but the whole video is worth the time) Music: Artist: Jason Shaw, <a href="http://freemusicarchive.org/music/Jason_Shaw" rel="nofollow" target="_blank">http://freemusicarchive.org/music/Jason_Shaw</a> Track: WHEELS, <a href="http://freemusicarchive.org/music/Jason_Shaw/Audionautix_Acoustic/WHEELS_________________3-30" rel="nofollow" target="_blank"> http://freemusicarchive.org/music/Jason_Shaw/Audionautix_Acoustic/WHEELS_____3-30</a> Used under Creative Commons Attribution 3.0 United States (CC BY 3.0 US) License, <a href="https://creativecommons.org/licenses/by/3.0/us" rel="nofollow" target="_blank">https://creativecommons.org/licenses/by/3.0/us</a> No revisions made.

Episode 15 - Back in the Enrollment Lab with Eric Maguire

Of the many hats that enrollment managers wear, the ever-gracious and energetic host to visiting students and families is among the most important. Campus visit programs are often the single biggest influence point for prospective students. What then can enrollment managers learn from research in the hospitality field that might inform how to wow campus visitors? In this episode, Thom and Brad chat with Dr. Edwin Torres, Associate Professor in the Rosen College of Hospitality Management at the University of Central Florida and cover topics ranging from the importance of understanding a prospects zone of tolerance and why customer delight is replacing customer satisfaction as the standard measure in the field. Beers: Thom: Cidergeist, Semi Dry Hard Cider., Rhinegeist Brewery, Cincinnati, OH.  https://untappd.com/b/rhinegeist-brewery-cidergeist-semi-dry/1173527  Brad: Unnamed Black IPA Homebrew. Weiner Brewing Company, Minneapolis, MN.  https://untappd.com/w/weiner-brewing-company/fake-url-black-ipa/404    Music: Dinner for One by Silent Partner available at https://www.youtube.com/watch?v=wPJ9o9rx0EQ 

Of the many hats that enrollment managers wear, the ever-gracious and energetic host to visiting students and families is among the most important. Campus visit programs are often the single biggest influence point for prospective students. What then can enrollment managers learn from research in the hospitality field that might inform how to wow campus visitors? In this episode, Thom and Brad chat with Dr. Edwin Torres, Associate Professor in the Rosen College of Hospitality Management at the University of Central Florida and cover topics ranging from the importance of understanding a prospects zone of tolerance and why customer delight is replacing customer satisfaction as the standard measure in the field. Beers: Thom: Cidergeist, Semi Dry Hard Cider., Rhinegeist Brewery, Cincinnati, OH. <a href="https://untappd.com/b/rhinegeist-brewery-cidergeist-semi-dry/1173527" rel="nofollow" target="_blank"> https://untappd.com/b/rhinegeist-brewery-cidergeist-semi-dry/1173527</a> Brad: Unnamed Black IPA Homebrew. Weiner Brewing Company, Minneapolis, MN. <a href="https://untappd.com/w/weiner-brewing-company/fake-url-black-ipa/404" rel="nofollow" target="_blank"> https://untappd.com/w/weiner-brewing-company/fake-url-black-ipa/404</a> Music: Dinner for One by Silent Partner available at <a href="https://www.youtube.com/watch?v=wPJ9o9rx0EQ" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=wPJ9o9rx0EQ</a>

Episode 30 - The Campus Visit: Towards a Customer Delight Model

Could an algorithm ever do the job of an admissions officer? How do you build a data-driven analytic culture? How can universities best utilize analytics to shift their business processes? In part 2 of our interview with Zain Khandwala, the Executive Director of the Institute for Advanced Analytics at Bellarmine University in Louisville, KY we explore all of these and more. Show Notes Music Artist: Jason Shaw Track: Hoedown  Used under Creative Commons Attribution License, creativecommons.org/licenses/by/3.0, No revisions made.

Could an algorithm ever do the job of an admissions officer? How do you build a data-driven analytic culture? How can universities best utilize analytics to shift their business processes? In part 2 of our interview with Zain Khandwala, the Executive Director of the Institute for Advanced Analytics at Bellarmine University in Louisville, KY we explore all of these and more. Show Notes Music Artist: <a href="http://freemusicarchive.org/music/Jason_Shaw" rel="nofollow" target="_blank">Jason Shaw</a> Track: <a href="http://freemusicarchive.org/music/Jason_Shaw/Audionautix_Acoustic/HOEDOWN________________2-13" rel="nofollow" target="_blank">Hoedown</a> Used under Creative Commons Attribution License, <a href="http://creativecommons.org/licenses/by/3.0" rel="nofollow" target="_blank">creativecommons.org/licenses/by/3.0</a>, No revisions made.

Episode 4 - Interview with Zain Khandwala Part 2

Dan Jarratt

Dan Jarratt, Data Scientist with Infinite Campus discusses how his background in admissions lead him on a journey to push the education space to ask better questions and collectively sharpen its skills to find better answers.  How can a commitment to data science help enrollment managers build better relationships with those they serve?  How could we create a Netflix-style recommender that would use big data to help prospective students discover more best-fit colleges to consider? In part one of our interview with Dan, we walk through how a data scientist orders the world and how serious problems can be solved using data science.   Beers:   Thom: Arrogant Brewing, Escondido, CA, www.arrogantbrewing.com, Arrogant Bastard Ale, https://untappd.com/b/arrogant-brewing-arrogant-bastard-ale/18099   Brad: HammerHeart Brewery, Lino Lakes. MN, Thor's Fury Smoked Hot Pepper Imperial Porter, https://untappd.com/b/hammerheart-brewing-company-thor-s-imperial-porter/402876   References:   Music Timeline Visualization:  https://research.google.com/bigpicture/music   Infinite Campus:  https://www.infinitecampus.com   College Navigator:  https://nces.ed.gov/collegenavigator   Hobsons CollegeView: http://www.collegeview.com/collegesearch/index.jsp   Movie Lens:  https://movielens.org   Music:   Artist: Kevin MacLeod, http://freemusicarchive.org/music/Kevin_MacLeod/   Track: AcidJazz, http://freemusicarchive.org/music/Kevin_MacLeod/Jazz_Sampler/AcidJazz_1430   Used under Creative Commons Attribution 3.0 Unported (CC BY 3.0) License, https://creativecommons.org/licenses/by/3.0/, No revisions made.

Dan Jarratt, Data Scientist with Infinite Campus discusses how his background in admissions lead him on a journey to push the education space to ask better questions and collectively sharpen its skills to find better answers.  How can a commitment to data science help enrollment managers build better relationships with those they serve?  How could we create a Netflix-style recommender that would use big data to help prospective students discover more best-fit colleges to consider? In part one of our interview with Dan, we walk through how a data scientist orders the world and how serious problems can be solved using data science. Beers: Thom: Arrogant Brewing, Escondido, CA, <a href="http://www.arrogantbrewing.com" rel="nofollow" target="_blank">www.arrogantbrewing.com</a>, Arrogant Bastard Ale, <a href="https://untappd.com/b/arrogant-brewing-arrogant-bastard-ale/18099" rel="nofollow" target="_blank">https://untappd.com/b/arrogant-brewing-arrogant-bastard-ale/18099</a> Brad: HammerHeart Brewery, Lino Lakes. MN, Thor's Fury Smoked Hot Pepper Imperial Porter, <a href="https://untappd.com/b/hammerheart-brewing-company-thor-s-imperial-porter/402876" rel="nofollow" target="_blank">https://untappd.com/b/hammerheart-brewing-company-thor-s-imperial-porter/402876</a> References: Music Timeline Visualization:  <a href="https://research.google.com/bigpicture/music" rel="nofollow" target="_blank">https://research.google.com/bigpicture/music</a> Infinite Campus:  <a href="https://www.infinitecampus.com" rel="nofollow" target="_blank">https://www.infinitecampus.com</a> College Navigator:  <a href="https://nces.ed.gov/collegenavigator" rel="nofollow" target="_blank">https://nces.ed.gov/collegenavigator</a> Hobsons CollegeView: <a href="http://www.collegeview.com/collegesearch/index.jsp" rel="nofollow" target="_blank">http://www.collegeview.com/collegesearch/index.jsp</a> Movie Lens:  <a href="https://movielens.org" rel="nofollow" target="_blank">https://movielens.org</a> Music: Artist: Kevin MacLeod, <a href="http://freemusicarchive.org/music/Kevin_MacLeod/" rel="nofollow" target="_blank">http://freemusicarchive.org/music/Kevin_MacLeod/</a> Track: AcidJazz, <a href="http://freemusicarchive.org/music/Kevin_MacLeod/Jazz_Sampler/AcidJazz_1430" rel="nofollow" target="_blank">http://freemusicarchive.org/music/Kevin_MacLeod/Jazz_Sampler/AcidJazz_1430</a> Used under Creative Commons Attribution 3.0 Unported (CC BY 3.0) License, <a href="https://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">https://creativecommons.org/licenses/by/3.0/</a>, No revisions made.

Episode 22 - From Admissions Counselor to Data Scientist with Infinite Campus' Dan Jarratt, Part One

Ken Anselment

Take a look at an application from your institution from 10 years ago. How different is it from your current app? In many ways, the application and the processes around it have change dramatically over the past decades, but the centrality and importance of the application itself has changed very little. Why is that? Why is the application really so important in a world that is constantly looking for ways to simplify like processes? Is it simply there to gather information, or is it a kind of filter for less interested students. And what would it look like to blow the whole scheme up? Ken Anselment, Dean of Admissions and Financial Aid at Lawrence University grabs a beer with Thom and Brad to discuss. Apologies for some of the feedback echoes in the audio, trust us, we tried everything! Beers: Thom: Country Boy Brewing, Lexington, KY, countryboybrewing.com, Cliff Jumper IPA, https://untappd.com/b/country-boy-brewing-cliff-jumper-ipa/138997 Brad: Left Hand Brewing, Longmont, CO, lefthandbrewing.com, Milk Stout Nitro, https://untappd.com/b/left-hand-brewing-company-milk-stout-nitro/82680 Ken: Lakefront Brewery, Milwaukee, WI, www.lakefrontbrewery.com, Centennial IPA, https://untappd.com/b/lakefront-brewery-shop-series-centennial/2218856 References: EMChat, https://twitter.com/hashtag/EMChat?src=hash Dan Ariely, http://danariely.com UCAS: https://www.ucas.com National Resident Matching Program: http://www.nrmp.org What if Google ran the college application process? by Jon Boeckenstedt, https://www.washingtonpost.com/news/answer-sheet/wp/2014/02/20/what-if-google-ran-the-college-application-process/?utm_term=.9e187e502fc5 Music: Artist: Kevin MacLeod, http://freemusicarchive.org/music/Kevin_MacLeod/ Track: Backed Vibes Clean, http://freemusicarchive.org/music/Kevin_MacLeod/Jazz_Sampler/Backed_Vibes_Clean_1973 Used under Creative Commons Attribution 3.0 Unported (CC BY 3.0) License, https://creativecommons.org/licenses/by/3.0/, No revisions made.

Take a look at an application from your institution from 10 years ago. How different is it from your current app? In many ways, the application and the processes around it have change dramatically over the past decades, but the centrality and importance of the application itself has changed very little. Why is that? Why is the application really so important in a world that is constantly looking for ways to simplify like processes? Is it simply there to gather information, or is it a kind of filter for less interested students. And what would it look like to blow the whole scheme up? Ken Anselment, Dean of Admissions and Financial Aid at Lawrence University grabs a beer with Thom and Brad to discuss. Apologies for some of the feedback echoes in the audio, trust us, we tried everything! Beers: Thom: Country Boy Brewing, Lexington, KY, <a href="http://countryboybrewing.com" rel="nofollow" target="_blank">countryboybrewing.com</a>, Cliff Jumper IPA, <a href="https://untappd.com/b/country-boy-brewing-cliff-jumper-ipa/138997" rel="nofollow" target="_blank">https://untappd.com/b/country-boy-brewing-cliff-jumper-ipa/138997</a> Brad: Left Hand Brewing, Longmont, CO, <a href="http://lefthandbrewing.com" rel="nofollow" target="_blank">lefthandbrewing.com</a>, Milk Stout Nitro, <a href="https://untappd.com/b/left-hand-brewing-company-milk-stout-nitro/82680" rel="nofollow" target="_blank">https://untappd.com/b/left-hand-brewing-company-milk-stout-nitro/82680</a> Ken: Lakefront Brewery, Milwaukee, WI, <a href="http://www.lakefrontbrewery.com" rel="nofollow" target="_blank">www.lakefrontbrewery.com</a>, Centennial IPA, <a href="https://untappd.com/b/lakefront-brewery-shop-series-centennial/2218856" rel="nofollow" target="_blank">https://untappd.com/b/lakefront-brewery-shop-series-centennial/2218856</a> References: EMChat, <a href="https://twitter.com/hashtag/EMChat?src=hash" rel="nofollow" target="_blank">https://twitter.com/hashtag/EMChat?src=hash</a> Dan Ariely, <a href="http://danariely.com" rel="nofollow" target="_blank">http://danariely.com</a> UCAS: <a href="https://www.ucas.com" rel="nofollow" target="_blank">https://www.ucas.com</a> National Resident Matching Program: <a href="http://www.nrmp.org" rel="nofollow" target="_blank">http://www.nrmp.org</a> What if Google ran the college application process? by Jon Boeckenstedt, <a href="https://www.washingtonpost.com/news/answer-sheet/wp/2014/02/20/what-if-google-ran-the-college-application-process/?utm_term=.9e187e502fc5" rel="nofollow" target="_blank">https://www.washingtonpost.com/news/answer-sheet/wp/2014/02/20/what-if-google-ran-the-college-application-process/?utm_term=.9e187e502fc5</a> Music: Artist: Kevin MacLeod, <a href="http://freemusicarchive.org/music/Kevin_MacLeod/" rel="nofollow" target="_blank">http://freemusicarchive.org/music/Kevin_MacLeod/</a> Track: Backed Vibes Clean, <a href="http://freemusicarchive.org/music/Kevin_MacLeod/Jazz_Sampler/Backed_Vibes_Clean_1973" rel="nofollow" target="_blank">http://freemusicarchive.org/music/Kevin_MacLeod/Jazz_Sampler/Backed_Vibes_Clean_1973</a> Used under Creative Commons Attribution 3.0 Unported (CC BY 3.0) License, <a href="https://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">https://creativecommons.org/licenses/by/3.0/</a>, No revisions made.

Episode 20 - Rethinking the Application with Ken Anselment

The enrollment management field isn’t well known for experimental design but Eric Maguire as Franklin and Marshall College’s Vice President &amp; Dean of Admission &amp; Financial Aid is pushing that boundary.  His approach embodies the Edison Model that embraces experimentation and purposeful failure as key ingredients to enrollment success.  From the use of recruitment control groups to assessing the use of non-cognitive variables in selection, Thom and Brad’s interview of this industry thought leader outlines a new framework for thoughtful enrollment management.  It’s an all Pennsylvania episode of The Weightlist so come on in and join the conversation. Beers: Thom: Victory Brewing Company, Downingtown, PA, www.victorybeer.com  Old Horizontal,  https://untappd.com/b/victory-brewing-company-old-horizontal/3828  Brad: Victory Brewing Company, Downingtown, PA, www.victorybeer.com  Prima Pils, https://untappd.com/b/victory-brewing-company-prima-pils/3820  References: Lancaster Brewing Company, www.lancasterbrewing.com  Music: Artist: Jason Shaw, http://freemusicarchive.org/music/Jason_Shaw  Track: Rocky Top,  http://freemusicarchive.org/music/Jason_Shaw/Audionautix_Acoustic/ROCKY_TOP_traditional__1-44 Used under Creative Commons Attribution 3.0 United States License, https://creativecommons.org/licenses/by/3.0/us, No revisions made.

The enrollment management field isn’t well known for experimental design but Eric Maguire as Franklin and Marshall College’s Vice President &amp; Dean of Admission &amp; Financial Aid is pushing that boundary.  His approach embodies the Edison Model that embraces experimentation and purposeful failure as key ingredients to enrollment success.  From the use of recruitment control groups to assessing the use of non-cognitive variables in selection, Thom and Brad’s interview of this industry thought leader outlines a new framework for thoughtful enrollment management.  It’s an all Pennsylvania episode of The Weightlist so come on in and join the conversation. Beers: Thom: Victory Brewing Company, Downingtown, PA, <a href="http://www.victorybeer.com" rel="nofollow" target="_blank">www.victorybeer.com</a>  Old Horizontal, <a href="https://untappd.com/b/victory-brewing-company-old-horizontal/3828" rel="nofollow" target="_blank"> https://untappd.com/b/victory-brewing-company-old-horizontal/3828</a> Brad: Victory Brewing Company, Downingtown, PA, <a href="http://www.victorybeer.com" rel="nofollow" target="_blank">www.victorybeer.com</a>  Prima Pils, <a href="https://untappd.com/b/victory-brewing-company-prima-pils/3820" rel="nofollow" target="_blank">https://untappd.com/b/victory-brewing-company-prima-pils/3820</a> References: Lancaster Brewing Company, <a href="http://www.lancasterbrewing.com" rel="nofollow" target="_blank">www.lancasterbrewing.com</a> Music: Artist: Jason Shaw, <a href="http://freemusicarchive.org/music/Jason_Shaw" rel="nofollow" target="_blank">http://freemusicarchive.org/music/Jason_Shaw</a> Track: Rocky Top, <a href="http://freemusicarchive.org/music/Jason_Shaw/Audionautix_Acoustic/ROCKY_TOP_traditional__1-44" rel="nofollow" target="_blank"> http://freemusicarchive.org/music/Jason_Shaw/Audionautix_Acoustic/ROCKY_TOP_traditional__1-44</a> Used under Creative Commons Attribution 3.0 United States License, <a href="https://creativecommons.org/licenses/by/3.0/us" rel="nofollow" target="_blank">https://creativecommons.org/licenses/by/3.0/us</a>, No revisions made.

Episode 8 - Experiments in Enrollment Management with Eric Maguire

Recruitment campaigns in a university enrollment management shop tend to be large comprehensive endeavors. What if we told you that $7 worth of text messages could make the difference for your institution hitting its enrollment goals? Thom and Brad discuss how Nobel Laureate Richard Thaler’s work on nudge theory could be the simple difference maker for you this year. Beers: Thom: Sun King Brewing Company, Indianapolis, IN, www.sunkingbrewing.com, Osiris Pale Ale,  https://untappd.com/b/sun-king-brewing-company-osiris-pale-ale/9688  Brad: Mr. Galaxy Fresh Hopped IPA, Home Brew with Garden Fresh Hops.  https://cdn.shopify.com/s/files/1/0249/7934/files/Mr._Galaxy_IPA_Instructions_86ea73fa-a2bc-48a1-87b4-d6c6ea66f9ec.pdf?  10089067254854309460  @brewandgrow   References: Nudges Made British Life Better,  https://www.bloomberg.com/view/articles/2017-10-26/nudges-made-british-life-better  Why ‘Nudges’ to Help Students Succeed Are Catching On, http://www.chronicle.com/article/Why-Nudges-to-Help/235101  What is Nudge Theory,  http://study.com/academy/lesson/nudge-theory-definition-influence-on-consumer-behavior.html  Text Messages Can Increase Enrollment of Low-Income Students,  http://www.chronicle.com/blogs/headcount/text-messages-can-increase-enrollment-of-low-income-students/34411  'Nudging' encourages students to apply to leading universities:  https://www.timeshighereducation.com/news/nudging-encourages-students-to-apply-to-leading-universities  Helping the Poor in Education: The Power of a Simple Nudge  https://www.nytimes.com/2015/01/18/upshot/helping-the-poor-in-higher-education-the-power-of-a-simple-nudge.html  Music: Artist: Doctor Turtle; http://freemusicarchive.org/music/Doctor_Turtle/  Track: Database of Problems, Rolodex of Lies;  http://freemusicarchive.org/music/Doctor_Turtle/Jonahs_Message_for_New_York/Database_of_Problems_Rolodex_of_Lies  Used under Creative Commons Attribution 4.0 International (CC by 4.0) License; https://creativecommons.org/licenses/by/4.0/, No revisions made.

Recruitment campaigns in a university enrollment management shop tend to be large comprehensive endeavors. What if we told you that $7 worth of text messages could make the difference for your institution hitting its enrollment goals? Thom and Brad discuss how Nobel Laureate Richard Thaler’s work on nudge theory could be the simple difference maker for you this year. Beers: Thom: Sun King Brewing Company, Indianapolis, IN, <a href="http://www.sunkingbrewing.com" rel="nofollow" target="_blank">www.sunkingbrewing.com</a>, Osiris Pale Ale, <a href="https://untappd.com/b/sun-king-brewing-company-osiris-pale-ale/9688" rel="nofollow" target="_blank"> https://untappd.com/b/sun-king-brewing-company-osiris-pale-ale/9688</a> Brad: Mr. Galaxy Fresh Hopped IPA, Home Brew with Garden Fresh Hops. <a href="https://cdn.shopify.com/s/files/1/0249/7934/files/Mr._Galaxy_IPA_Instructions_86ea73fa-a2bc-48a1-87b4-d6c6ea66f9ec.pdf" rel="nofollow" target="_blank"> https://cdn.shopify.com/s/files/1/0249/7934/files/Mr._Galaxy_IPA_Instructions_86ea73fa-a2bc-48a1-87b4-d6c6ea66f9ec.pdf? </a> 10089067254854309460  @brewandgrow  References: Nudges Made British Life Better, <a href="https://www.bloomberg.com/view/articles/2017-10-26/nudges-made-british-life-better" rel="nofollow" target="_blank"> https://www.bloomberg.com/view/articles/2017-10-26/nudges-made-british-life-better</a> Why ‘Nudges’ to Help Students Succeed Are Catching On, <a href="http://www.chronicle.com/article/Why-Nudges-to-Help/235101" rel="nofollow" target="_blank">http://www.chronicle.com/article/Why-Nudges-to-Help/235101</a> What is Nudge Theory, <a href="http://study.com/academy/lesson/nudge-theory-definition-influence-on-consumer-behavior.html" rel="nofollow" target="_blank"> http://study.com/academy/lesson/nudge-theory-definition-influence-on-consumer-behavior.html</a> Text Messages Can Increase Enrollment of Low-Income Students, <a href="http://www.chronicle.com/blogs/headcount/text-messages-can-increase-enrollment-of-low-income-students/34411" rel="nofollow" target="_blank"> http://www.chronicle.com/blogs/headcount/text-messages-can-increase-enrollment-of-low-income-students/34411</a> 'Nudging' encourages students to apply to leading universities: <a href="https://www.timeshighereducation.com/news/nudging-encourages-students-to-apply-to-leading-universities" rel="nofollow" target="_blank"> https://www.timeshighereducation.com/news/nudging-encourages-students-to-apply-to-leading-universities</a> Helping the Poor in Education: The Power of a Simple Nudge <a href="https://www.nytimes.com/2015/01/18/upshot/helping-the-poor-in-higher-education-the-power-of-a-simple-nudge.html" rel="nofollow" target="_blank"> https://www.nytimes.com/2015/01/18/upshot/helping-the-poor-in-higher-education-the-power-of-a-simple-nudge.html</a> Music: Artist: Doctor Turtle; <a href="http://freemusicarchive.org/music/Doctor_Turtle/" rel="nofollow" target="_blank">http://freemusicarchive.org/music/Doctor_Turtle/</a> Track: Database of Problems, Rolodex of Lies; <a href="http://freemusicarchive.org/music/Doctor_Turtle/Jonahs_Message_for_New_York/Database_of_Problems_Rolodex_of_Lies" rel="nofollow" target="_blank"> http://freemusicarchive.org/music/Doctor_Turtle/Jonahs_Message_for_New_York/Database_of_Problems_Rolodex_of_Lies</a> Used under Creative Commons Attribution 4.0 International (CC by 4.0) License; <a href="https://creativecommons.org/licenses/by/4.0/" rel="nofollow" target="_blank">https://creativecommons.org/licenses/by/4.0/</a>, No revisions made.

Episode 18 - Giving Your Enrollment a Nudge

Steve Huey

With the new year upon us, resolutions are in the air. This month, the Buzz crew reflects on a few choice practices that they hope will be “left behind” with 2019 and some other critical items that need to move forward in 2020. But wait…there’s more. Hear additional predictions for what changes will happen in higher ed in the next decade and, stick through to the end, in order to hear key insights from our CEO, Steve Huey. Spoiler Alert:  It’s Good Stuff!

With the new year upon us, resolutions are in the air. This month, the Buzz crew reflects on a few choice practices that they hope will be “left behind” with 2019 and some other critical items that need to move forward in 2020. But wait…there’s more. Hear additional predictions for what changes will happen in higher ed in the next decade and, stick through to the end, in order to hear key insights from our CEO, Steve Huey. Spoiler Alert:  It’s Good Stuff!

Resolutions and Revelations (with Steve Huey)

How do you recruit in new markets using predictive models that are built on your enrollment history?  If you have never enrolled a student from a particular market how can a “rear facing” prediction still apply.  In this episode, Thom and Brad tackle a listener submitted question that is especially important in the always evolving field of enrollment management.  Come on in, grab a bar stool, and join the conversation. Beers: Thom: Stone Brewing Company, San Diego, CA, www.stonebrewing.com IPA, https://untappd.com/b/stone-brewing-stone-ipa/821 Brad: Boom Island Brewing Company, Minneapolis, MN, boomislandbrewing.com Django Hop Bier, https://untappd.com/b/boom-island-brewing-company-django-hop-bier/1413308 Music: Artist: Broke For Free, http://freemusicarchive.org/music/Broke_For_Free Track: Something Elated, http://freemusicarchive.org/music/Broke_For_Free/Something_EP/Broke_For_Free_-_Something_EP_-_05_Something_Elated  Used under Creative Commons Attribution 3.0 United States License, https://creativecommons.org/licenses/by/3.0/us, No revisions made.

How do you recruit in new markets using predictive models that are built on your enrollment history?  If you have never enrolled a student from a particular market how can a “rear facing” prediction still apply.  In this episode, Thom and Brad tackle a listener submitted question that is especially important in the always evolving field of enrollment management.  Come on in, grab a bar stool, and join the conversation. Beers: Thom: Stone Brewing Company, San Diego, CA, <a href="http://www.stonebrewing.com" rel="nofollow" target="_blank">www.stonebrewing.com</a> IPA, <a href="https://untappd.com/b/stone-brewing-stone-ipa/821" rel="nofollow" target="_blank">https://untappd.com/b/stone-brewing-stone-ipa/821</a> Brad: Boom Island Brewing Company, Minneapolis, MN, <a href="http://boomislandbrewing.com" rel="nofollow" target="_blank">boomislandbrewing.com</a> Django Hop Bier, <a href="https://untappd.com/b/boom-island-brewing-company-django-hop-bier/1413308" rel="nofollow" target="_blank">https://untappd.com/b/boom-island-brewing-company-django-hop-bier/1413308</a> Music: Artist: Broke For Free, <a href="http://freemusicarchive.org/music/Broke_For_Free" rel="nofollow" target="_blank">http://freemusicarchive.org/music/Broke_For_Free</a> Track: Something Elated, <a href="http://freemusicarchive.org/music/Broke_For_Free/Something_EP/Broke_For_Free_-_Something_EP_-_05_Something_Elated" rel="nofollow" target="_blank">http://freemusicarchive.org/music/Broke_For_Free/Something_EP/Broke_For_Free_-_Something_EP_-_05_Something_Elated</a> Used under Creative Commons Attribution 3.0 United States License, <a href="https://creativecommons.org/licenses/by/3.0/us" rel="nofollow" target="_blank">https://creativecommons.org/licenses/by/3.0/us</a>, No revisions made.

Episode 7 - Driving in the Rear View: Predicting Success in New Student Markets

George Kirkland

What happens when a young start-up rethinks the decades old practice of a lump sum approach to awarding financial aid? On The Weightlist this week we chat with George Kirkland, Co-Founder of Raise.me, a company that invented the concept of micro-scholarships and in so doing, has turned the financial aid industry on its head. What is the role of companies like Raise in fostering innovation in higher ed, how can data be used to promote equitable access, and what is the psychology behind mass discounting? Along the way, Thom and Brad discuss the latest in Prior-Prior Year FAFSA completions, educational attainment, and where are all the jet packs we were promised by now. Grab a pint and join the conversation. Beers: Thom: Terrapin Beer Company, Athens, GA, terrapinbeer.com Recreation Ale Brad: Dogfish Head Craft Brewery, Milton, DE, www.dogfish.com  Namaste 2016 Links: The Numbers Brad: Educational Attainment in the U.S. among people ages 25-29 Thom:  Why Invest in Increasing FAFSA Completion, National College Access Network, December, 2016 Additional Resources: Raise Me, https://www.raise.me  The 21 Winners Of The Facebook, Gates Foundation Education App Contest Are Making College Easier Choice Architecture: Thaler Explains How "Choice Architecture" Makes the World a Better Place Music: Artist: Kevin MacLeod Track:  Hustle  Used under Creative Commons Attribution 3.0 Unported License, https://creativecommons.org/licenses/by/3.0/, No revisions made.

What happens when a young start-up rethinks the decades old practice of a lump sum approach to awarding financial aid? On The Weightlist this week we chat with George Kirkland, Co-Founder of <a href="http://Raise.me" rel="nofollow" target="_blank">Raise.me</a>, a company that invented the concept of micro-scholarships and in so doing, has turned the financial aid industry on its head. What is the role of companies like Raise in fostering innovation in higher ed, how can data be used to promote equitable access, and what is the psychology behind mass discounting? Along the way, Thom and Brad discuss the latest in Prior-Prior Year FAFSA completions, educational attainment, and where are all the jet packs we were promised by now. Grab a pint and join the conversation. Beers: Thom: Terrapin Beer Company, Athens, GA, <a href="http://terrapinbeer.com" rel="nofollow" target="_blank">terrapinbeer.com</a> <a href="https://untappd.com/b/terrapin-beer-co-recreationale/354983" rel="nofollow" target="_blank">Recreation Ale</a> Brad: Dogfish Head Craft Brewery, Milton, DE, <a href="http://www.dogfish.com" rel="nofollow" target="_blank">www.dogfish.com</a> <a href="https://untappd.com/b/dogfish-head-craft-brewery-namaste-2016/1512098" rel="nofollow" target="_blank"> Namaste 2016</a> Links: The Numbers Brad: <a href="https://nces.ed.gov/fastfacts/display.asp?id=27" rel="nofollow" target="_blank">Educational Attainment in the U.S. among people ages 25-29</a> Thom: <a href="https://untappd.com/b/dogfish-head-craft-brewery-namaste-2016/1512098" rel="nofollow" target="_blank"> Why Invest in Increasing FAFSA Completion</a>, National College Access Network, December, 2016 Additional Resources: Raise Me, <a href="https://www.raise.me" rel="nofollow" target="_blank">https://www.raise.me</a> <a href="https://techcrunch.com/2013/01/29/the-17-winners-of-the-facebook-gates-foundations-education-app-contest-are-making-college-easier" rel="nofollow" target="_blank"> The 21 Winners Of The Facebook, Gates Foundation Education App Contest Are Making College Easier</a> Choice Architecture: <a href="https://www.chicagobooth.edu/news/2008ManCon/01-thaler.aspx" rel="nofollow" target="_blank">Thaler Explains How "Choice Architecture" Makes the World a Better Place</a> Music: Artist: <a href="http://freemusicarchive.org/music/Kevin_MacLeod" rel="nofollow" target="_blank">Kevin MacLeod</a> Track: <a href="http://freemusicarchive.org/music/Kevin_MacLeod/Blues_Sampler/Hustle" rel="nofollow" target="_blank"> Hustle</a> Used under Creative Commons Attribution 3.0 Unported License, <a href="https://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">https://creativecommons.org/licenses/by/3.0/</a>, No revisions made.

Episode 6 - Interview with George Kirkland Co-Founder of Raise.me

Ozan Jaquette

For universities, there exists a tension in the space between living an institutional mission and funding that mission. Ozan Jaquette is an Assistant Professor at the UCLA Graduate School of Education &amp; Information Studies and is fascinated by the often curious organizational behavior of colleges and universities as they attempt to balance revenue generation, prestige accumulation, and the public trust. Professor Jaquette is an emerging voice in higher education, committed to holding universities accountable to “walk the walk” on funding college access. On this episode of The Weightlist, Thom and Brad discuss the tradeoffs universities sometimes make in broadening access to higher education including the recruitment of high income or out-of-state students to “pay” for higher need and in-state students. What role could open data play in studying how university recruitment practices influence low-income college enrollment in the United States? Grab a barstool and come on in for beer and enrollment data talk but fair warning, this episode pulls no punches. Beers: Thom: Lagunitas Brewing Company, Petaluma, CA, lagunitas.com, Pils Czech Style Pilsner, https://untappd.com/b/lagunitas-brewing-company-pils/6725  Brad: Fair State Brewing Cooperative &amp; 45th Parallel Spirit, Minneapolis, MN, fairstate.coop &amp; 45thparalleldistillery.com, Bottle 538,  https://untappd.com/b/fair-state-brewing-cooperative-old-richmond-rye-batch-01/1205173  References: Sunday Sales in MN:  http://www.citypages.com/restaurants/senate-passes-sunday-liquor-sales-minnesota-becomes-state-for-grown-ups/414888073  New America, Colleges in the Age of Enrollment Management,  https://www.newamerica.org/education-policy/events/colleges-age-enrollment-management  Ozan Jaquette, https://gseis.ucla.edu/directory/ozan-jaquette  Music: Artist: Mystery Mammal, http://freemusicarchive.org/music/Mystery_Mammal  Track: Upright,  http://freemusicarchive.org/music/Mystery_Mammal/Risk_Society/Upright  Used under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) License, https://creativecommons.org/licenses/by-sa/4.0 No revisions made.

For universities, there exists a tension in the space between living an institutional mission and funding that mission. Ozan Jaquette is an Assistant Professor at the UCLA Graduate School of Education &amp; Information Studies and is fascinated by the often curious organizational behavior of colleges and universities as they attempt to balance revenue generation, prestige accumulation, and the public trust. Professor Jaquette is an emerging voice in higher education, committed to holding universities accountable to “walk the walk” on funding college access. On this episode of The Weightlist, Thom and Brad discuss the tradeoffs universities sometimes make in broadening access to higher education including the recruitment of high income or out-of-state students to “pay” for higher need and in-state students. What role could open data play in studying how university recruitment practices influence low-income college enrollment in the United States? Grab a barstool and come on in for beer and enrollment data talk but fair warning, this episode pulls no punches. Beers: Thom: Lagunitas Brewing Company, Petaluma, CA, <a href="http://lagunitas.com" rel="nofollow" target="_blank">lagunitas.com</a>, Pils Czech Style Pilsner, <a href="https://untappd.com/b/lagunitas-brewing-company-pils/6725" rel="nofollow" target="_blank">https://untappd.com/b/lagunitas-brewing-company-pils/6725</a> Brad: Fair State Brewing Cooperative &amp; 45th Parallel Spirit, Minneapolis, MN, <a href="http://fairstate.coop" rel="nofollow" target="_blank">fairstate.coop</a> &amp; <a href="http://45thparalleldistillery.com" rel="nofollow" target="_blank">45thparalleldistillery.com</a>, Bottle 538, <a href="https://untappd.com/b/fair-state-brewing-cooperative-old-richmond-rye-batch-01/1205173" rel="nofollow" target="_blank"> https://untappd.com/b/fair-state-brewing-cooperative-old-richmond-rye-batch-01/1205173</a> References: Sunday Sales in MN: <a href="http://www.citypages.com/restaurants/senate-passes-sunday-liquor-sales-minnesota-becomes-state-for-grown-ups/414888073" rel="nofollow" target="_blank"> http://www.citypages.com/restaurants/senate-passes-sunday-liquor-sales-minnesota-becomes-state-for-grown-ups/414888073</a> New America, Colleges in the Age of Enrollment Management, <a href="https://www.newamerica.org/education-policy/events/colleges-age-enrollment-management" rel="nofollow" target="_blank"> https://www.newamerica.org/education-policy/events/colleges-age-enrollment-management</a> Ozan Jaquette, <a href="https://gseis.ucla.edu/directory/ozan-jaquette" rel="nofollow" target="_blank">https://gseis.ucla.edu/directory/ozan-jaquette</a> Music: Artist: Mystery Mammal, <a href="http://freemusicarchive.org/music/Mystery_Mammal" rel="nofollow" target="_blank">http://freemusicarchive.org/music/Mystery_Mammal</a> Track: Upright, <a href="http://freemusicarchive.org/music/Mystery_Mammal/Risk_Society/Upright" rel="nofollow" target="_blank"> http://freemusicarchive.org/music/Mystery_Mammal/Risk_Society/Upright</a> Used under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) License, <a href="https://creativecommons.org/licenses/by-sa/4.0" rel="nofollow" target="_blank">https://creativecommons.org/licenses/by-sa/4.0</a> No revisions made.

Episode 12 - Following the College Access Money with Ozan Jaquette

Now that May 1 has come and gone, how are enrollment planners assessing the effectiveness of their recruitment across a variety of related and interlocking tactics? As is the case in other areas, the dominant thinking in enrollment management is antiquated compared to the advanced marketing attribution models that exist in other industries. In this episode of The Weightlist, Thom and Brad walk through how multi-channel marketing attribution has evolved in the online retailing and marketing space and what strategic enrollment management can learn from it. Beers: Thom: Braxton Brewing Company, Covington, KY, www.braxtonbrewing.com, Revamp IPA, https://untappd.com/b/braxton-brewing-company-revamp/1950592 Brad: Red Hook Brewing Company, Woodinville, WA, redhook.com, American Pale Ale, https://untappd.com/b/redhook-brewery-american-pale-ale/1528689  References: Brad’s Number: https://nces.ed.gov/datapoints/2016406.asp   https://www.nerdwallet.com/blog/loans/student-loans/college-students-fafsa-money/#table  Thom’s Number: Elon Musk and Data Exhaust:  https://www.theguardian.com/technology/2013/feb/14/tesla-post-data-times-review  Inside Higher Ed, Discounting Keeps Climbing,  https://www.insidehighered.com/news/2017/05/15/private-colleges-and-universities-increase-tuition-discounting-again-2016-17  Move beyond last click attribution in AdWords,  https://adwords.googleblog.com/2016/05/move-beyond-last-click-attribution.html  R package Attribution: http://analyzecore.com/2016/08/03/attribution-model-r-part-1  New York Excelsior Scholarship:  https://www.ny.gov/programs/tuition-free-degree-program-excelsior-scholarship  Tennessee Promise Program: http://tnpromise.gov/about.shtml  Music: Artist: Josh Woodward, http://freemusicarchive.org/music/Josh_Woodward  Track: Once Tomorrow (Instrumental Version),  http://freemusicarchive.org/music/Josh_Woodward/Breadcrumbs/JoshWoodward-Breadcrumbs-NoVox-09-OnceTomorrow  Used under Creative Commons Attribution 3.0 Unported License (CC BY 3.0), https://creativecommons.org/licenses/by/3.0, No revisions made.

Now that May 1 has come and gone, how are enrollment planners assessing the effectiveness of their recruitment across a variety of related and interlocking tactics? As is the case in other areas, the dominant thinking in enrollment management is antiquated compared to the advanced marketing attribution models that exist in other industries. In this episode of The Weightlist, Thom and Brad walk through how multi-channel marketing attribution has evolved in the online retailing and marketing space and what strategic enrollment management can learn from it. Beers: Thom: Braxton Brewing Company, Covington, KY, <a href="http://www.braxtonbrewing.com" rel="nofollow" target="_blank">www.braxtonbrewing.com</a>, Revamp IPA, <a href="https://untappd.com/b/braxton-brewing-company-revamp/1950592" rel="nofollow" target="_blank">https://untappd.com/b/braxton-brewing-company-revamp/1950592</a> Brad: Red Hook Brewing Company, Woodinville, WA, <a href="http://redhook.com" rel="nofollow" target="_blank">redhook.com</a>, American Pale Ale, <a href="https://untappd.com/b/redhook-brewery-american-pale-ale/1528689" rel="nofollow" target="_blank">https://untappd.com/b/redhook-brewery-american-pale-ale/1528689</a> References: Brad’s Number: <a href="https://nces.ed.gov/datapoints/2016406.asp" rel="nofollow" target="_blank">https://nces.ed.gov/datapoints/2016406.asp</a> <a href="https://www.nerdwallet.com/blog/loans/student-loans/college-students-fafsa-money/#table" rel="nofollow" target="_blank"> https://www.nerdwallet.com/blog/loans/student-loans/college-students-fafsa-money/#table</a> Thom’s Number: Elon Musk and Data Exhaust: <a href="https://www.theguardian.com/technology/2013/feb/14/tesla-post-data-times-review" rel="nofollow" target="_blank"> https://www.theguardian.com/technology/2013/feb/14/tesla-post-data-times-review</a> Inside Higher Ed, Discounting Keeps Climbing, <a href="https://www.insidehighered.com/news/2017/05/15/private-colleges-and-universities-increase-tuition-discounting-again-2016-17" rel="nofollow" target="_blank"> https://www.insidehighered.com/news/2017/05/15/private-colleges-and-universities-increase-tuition-discounting-again-2016-17</a> Move beyond last click attribution in AdWords, <a href="https://adwords.googleblog.com/2016/05/move-beyond-last-click-attribution.html" rel="nofollow" target="_blank"> https://adwords.googleblog.com/2016/05/move-beyond-last-click-attribution.html</a> R package Attribution: <a href="http://analyzecore.com/2016/08/03/attribution-model-r-part-1" rel="nofollow" target="_blank">http://analyzecore.com/2016/08/03/attribution-model-r-part-1</a> New York Excelsior Scholarship: <a href="https://www.ny.gov/programs/tuition-free-degree-program-excelsior-scholarship" rel="nofollow" target="_blank"> https://www.ny.gov/programs/tuition-free-degree-program-excelsior-scholarship</a> Tennessee Promise Program: <a href="http://tnpromise.gov/about.shtml" rel="nofollow" target="_blank">http://tnpromise.gov/about.shtml</a> Music: Artist: Josh Woodward, <a href="http://freemusicarchive.org/music/Josh_Woodward" rel="nofollow" target="_blank">http://freemusicarchive.org/music/Josh_Woodward</a> Track: Once Tomorrow (Instrumental Version), <a href="http://freemusicarchive.org/music/Josh_Woodward/Breadcrumbs/JoshWoodward-Breadcrumbs-NoVox-09-OnceTomorrow" rel="nofollow" target="_blank"> http://freemusicarchive.org/music/Josh_Woodward/Breadcrumbs/JoshWoodward-Breadcrumbs-NoVox-09-OnceTomorrow</a> Used under Creative Commons Attribution 3.0 Unported License (CC BY 3.0), <a href="https://creativecommons.org/licenses/by/3.0" rel="nofollow" target="_blank">https://creativecommons.org/licenses/by/3.0</a>, No revisions made.

Episode 11 - Attributing Success in a Complex Recruitment Environment

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