Becky Li's guest appearances

Becky Li

The China Influencer Marketing Podcast

Sink or Swim Podcast

Mike Michelini

Elliott Zaagman

Michael Norris

Zak Dychtwald

Vera Wang

Elijah Whaley

Lauren Hallanan

Olivia Plotnick

Doris Ke

Matthew Brennan

Kyle Huntley

David Nottingham

Kim Leitzes

Fabian Bern

Tom Shanahan

OwlTail

In Episode 8, our first ever episode with TWO guests, we dive into the wonderful world of Pediatrics with soon-to-be Pediatrics resident Becky Li and Pediatrician/Educator, Dr. Gabriella Dauer, MD.

<p>In Episode 8, our first ever episode with TWO guests, we dive into the wonderful world of Pediatrics with soon-to-be Pediatrics resident Becky Li and Pediatrician/Educator, Dr. Gabriella Dauer, MD.</p>

Pediatrics with Becky Li and Dr. Gabriella Dauer, MD

Description: In last week’s episode I spoke with the COO of Becky’s Fantasy, the company of top Chinese fashion influencer Becky Li.  Today we’re going to give you another perspective into Becky’s business. My assistant and frequent co-host Kejie interned at Becky’s Fantasy in 2017 and today she shares what that experience was like.  We first discuss the basics such as the size of the company, what are the main teams, how does Becky’s editorial process work, and then later on she shares what she feels differentiates Becky from other Chinese KOLs, and why Becky, a top tier influencer, has stayed popular as consumers are starting to prefer smaller micro influencers. To learn more about influencer marketing in China, sign up for our newsletter: The China Influencer Update!   Becky’s Fantasy WeChat Account: 黎贝卡的异想世界 Host: Lauren Hallanan Website: www.chinainfluencermarketing.com LinkedIn: https://www.linkedin.com/in/lauren-hallanan/ WeChat: H1212118514 Check out my book: Digital China: Working with Bloggers, Influencers and KOLs ------- Thanks to our sponsors PARKLU: www.parklu.com and Chatly: www.chatly.com For additional information and show notes head over to www.chinainfluencermarketing.com If you like this podcast and know someone who might find it interesting, please share!

Description: In last week’s episode I spoke with the COO of Becky’s Fantasy, the company of top Chinese fashion influencer Becky Li.  Today we’re going to give you another perspective into Becky’s business. My assistant and frequent co-host Kejie interned at Becky’s Fantasy in 2017 and today she shares what that experience was like.  We first discuss the basics such as the size of the company, what are the main teams, how does Becky’s editorial process work, and then later on she shares what she feels differentiates Becky from other Chinese KOLs, and why Becky, a top tier influencer, has stayed popular as consumers are starting to prefer smaller micro influencers. To learn more about influencer marketing in China, sign up for our newsletter: The China Influencer Update!   Becky’s Fantasy WeChat Account: 黎贝卡的异想世界 Host: Lauren Hallanan Website: <a href="http://www.chinainfluencermarketing.com" rel="nofollow" target="_blank">www.chinainfluencermarketing.com</a> LinkedIn: <a href="https://www.linkedin.com/in/lauren-hallanan/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lauren-hallanan/</a> WeChat: H1212118514 Check out my book: Digital China: Working with Bloggers, Influencers and KOLs ------- Thanks to our sponsors PARKLU: <a href="http://www.parklu.com" rel="nofollow" target="_blank">www.parklu.com</a> and Chatly: <a href="http://www.chatly.com" rel="nofollow" target="_blank">www.chatly.com</a> For additional information and show notes head over to <a href="http://www.chinainfluencermarketing.com" rel="nofollow" target="_blank">www.chinainfluencermarketing.com</a> If you like this podcast and know someone who might find it interesting, please share!

CIM055: Behind the Scenes: Interning with Top KOL Becky Li

Description: About two months ago when I was in Guangzhou I had the great honor of visiting the headquarters of Becky’s Fantasy, the company owned and operated by top WeChat fashion influencer Becky Li. While I was there, I got to sit down with Becky’s COO and close friend Tristan Cui and pry into the inner workings of a company and KOL I really admire. Just for some context – if you don’t know who Becky Li is, you might remember a KOL campaign with Mini Cooper a couple years ago that went viral after the fashion KOL sold 100 mini coopers in 5 minutes… that was Becky. Tristan has been Becky’s close friend for a long time and has been with Becky and the company since the beginning.  In the interview she shares what differentiates Becky from other influencers in China, some of the key drivers of her success, and why Becky’s WeChat article open rates have remained extremely high while other accounts are struggling. As far as I know this is the only English language interview Tristan has done and I’m excited to share this opportunity with you guys. To learn more about influencer marketing in China, sign up for our newsletter: The China Influencer Update!   Questions covered: How do you feel the China influencer marketing industry has changed in 2019? Many WeChat accounts have seen slower follower growth and decreasing article opens, have you felt that and what have you been doing to combat that? Becky’s Fantasy has several Official Accounts on different topics, what is the purpose of this? Becky’s Fantasy has amazing branding. I think more so than any KOL I have seen. Why is this important? When did you get an illustrator and start to incorporate that into the brand? Do you feel that the preferences of your audience have been changing? What do they seem to care most about these days? What topics are they most interested? Most western influencers don’t have fan groups to the extent that Chinese influencers do. why do you feel fan groups are important? What are your thoughts on the growing popularity of Chinese domestic brands? Has Becky worked with any of them? Does your audience seem interested in them?  I saw Becky has been selling items on Xianyu, this seems to be a trend among Chinese celebs. Why has she decided to start doing this too?  Does Becky have any new projects she’s working on?   Article: Chinese KOL Becky Li Sells 100 mini coopers in 5 minutes Becky’s Fantasy WeChat Account: 黎贝卡的异想世界 Host: Lauren Hallanan Website: www.chinainfluencermarketing.com LinkedIn: https://www.linkedin.com/in/lauren-hallanan/ WeChat: H1212118514 Check out my book: Digital China: Working with Bloggers, Influencers and KOLs ------- Thanks to our sponsors PARKLU: www.parklu.com and Chatly: www.chatly.com For additional information and show notes head over to www.chinainfluencermarketing.com If you like this podcast and know someone who might find it interesting, please share!

Description: About two months ago when I was in Guangzhou I had the great honor of visiting the headquarters of Becky’s Fantasy, the company owned and operated by top WeChat fashion influencer Becky Li. While I was there, I got to sit down with Becky’s COO and close friend Tristan Cui and pry into the inner workings of a company and KOL I really admire. Just for some context – if you don’t know who Becky Li is, you might remember a KOL campaign with Mini Cooper a couple years ago that went viral after the fashion KOL sold 100 mini coopers in 5 minutes… that was Becky. Tristan has been Becky’s close friend for a long time and has been with Becky and the company since the beginning.  In the interview she shares what differentiates Becky from other influencers in China, some of the key drivers of her success, and why Becky’s WeChat article open rates have remained extremely high while other accounts are struggling. As far as I know this is the only English language interview Tristan has done and I’m excited to share this opportunity with you guys. To learn more about influencer marketing in China, sign up for our newsletter: The China Influencer Update!   Questions covered: How do you feel the China influencer marketing industry has changed in 2019? Many WeChat accounts have seen slower follower growth and decreasing article opens, have you felt that and what have you been doing to combat that? Becky’s Fantasy has several Official Accounts on different topics, what is the purpose of this? Becky’s Fantasy has amazing branding. I think more so than any KOL I have seen. Why is this important? When did you get an illustrator and start to incorporate that into the brand? Do you feel that the preferences of your audience have been changing? What do they seem to care most about these days? What topics are they most interested? Most western influencers don’t have fan groups to the extent that Chinese influencers do. why do you feel fan groups are important? What are your thoughts on the growing popularity of Chinese domestic brands? Has Becky worked with any of them? Does your audience seem interested in them?  I saw Becky has been selling items on Xianyu, this seems to be a trend among Chinese celebs. Why has she decided to start doing this too?  Does Becky have any new projects she’s working on?   Article: Chinese KOL Becky Li Sells 100 mini coopers in 5 minutes Becky’s Fantasy WeChat Account: 黎贝卡的异想世界 Host: Lauren Hallanan Website: <a href="http://www.chinainfluencermarketing.com" rel="nofollow" target="_blank">www.chinainfluencermarketing.com</a> LinkedIn: <a href="https://www.linkedin.com/in/lauren-hallanan/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lauren-hallanan/</a> WeChat: H1212118514 Check out my book: Digital China: Working with Bloggers, Influencers and KOLs ------- Thanks to our sponsors PARKLU: <a href="http://www.parklu.com" rel="nofollow" target="_blank">www.parklu.com</a> and Chatly: <a href="http://www.chatly.com" rel="nofollow" target="_blank">www.chatly.com</a> For additional information and show notes head over to <a href="http://www.chinainfluencermarketing.com" rel="nofollow" target="_blank">www.chinainfluencermarketing.com</a> If you like this podcast and know someone who might find it interesting, please share!