Elijah Whaley
12 Podcast Episodes
Can Chinese Beauty Brands Go Global? - Lisa Shiqi Yu + Elijah Whaley
Can Chinese Beauty Brands Go Global? - Lisa Shiqi Yu + Elijah Whaley
We're taking a much-needed break from Shanghai's recent Covid lockdown to talk about the globalization of C-Beauty. Wha... Read more
2 May 2022
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44mins
Ep. 124: Business Leadership in China with Elijah Whaley
Ep. 124: Business Leadership in China with Elijah Whaley
About Elijah Whaley:Elijah Whaley has over two decades of experience as a content producer and marketer, with eight year... Read more
25 Sep 2021
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49mins
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Elijah Whaley | KOLs & The Influencer Marketing Industry Of China
Elijah Whaley | KOLs & The Influencer Marketing Industry Of China
Topics Discussed and Key Points:● How Key Opinion Leaders (KOLs) have evolved over the past five years● Co-fou... Read more
8 Sep 2021
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47mins
KOL Marketing in China, with Elijah Whaley
KOL Marketing in China, with Elijah Whaley
We talk with the often-quoted authority on KOL marketing in China, Elijah Whaley, CMO at Parklu about how brands work wi... Read more
8 Jul 2020
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33mins
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KOL Marketing in China, with Elijah Whaley
KOL Marketing in China, with Elijah Whaley
We talk with the often-quoted authority on KOL marketing in China, Elijah Whaley, CMO at Parklu about how brands work wi... Read more
11 Jun 2020
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34mins
Retention marketing masterclass with PARKLU CMO Elijah Whaley
Retention marketing masterclass with PARKLU CMO Elijah Whaley
The Harvard Business Review found that acquiring a new customer is five to 25 times more expensive than retaining an exi... Read more
21 May 2020
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54mins
CIM047: Xiaohongshu Causes an Uproar in KOL Community with Restrictive Sponsored Post Rules – Elijah Whaley Gives an Inside Look
CIM047: Xiaohongshu Causes an Uproar in KOL Community with Restrictive Sponsored Post Rules – Elijah Whaley Gives an Inside Look
Today I bring back Elijah Whaley, Influencer and CMO of influencer marketing PARKLU to talk about the new sponsored post... Read more
30 May 2019
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53mins
CIM 025: SEO for China Influencer Campaigns, Tencent’s Weishi and Dishonest MCNs Screw Over Content Creators, and Ongoing Government Crackdowns with PARKLU CMO Elijah Whaley
CIM 025: SEO for China Influencer Campaigns, Tencent’s Weishi and Dishonest MCNs Screw Over Content Creators, and Ongoing Government Crackdowns with PARKLU CMO Elijah Whaley
I’ve got one of our favorite guests, Elijah Whaley, back on the podcast to talk about a really valuable but often overlo... Read more
20 Jun 2018
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1hr 2mins
CIM 019: The Dark Arts of Chinese Agencies and a Plea for Brands to Stop Using Only the Top 1% of Influencers with Elijah Whaley
CIM 019: The Dark Arts of Chinese Agencies and a Plea for Brands to Stop Using Only the Top 1% of Influencers with Elijah Whaley
This week we’re back with a bang, this is a juicy episode that you definitely want to listen too. Eljiah Whaley, CMO of ... Read more
28 Mar 2018
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1hr 6mins
37: Weibo's KOL woes with Elijah Whaley
37: Weibo's KOL woes with Elijah Whaley
Matt and John welcome Elijah Whaley, CMO of PARKLU, onto the show again. We catch up with what's he's been working on la... Read more
11 Feb 2018
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56mins
