Doris Ke's guest appearances

Doris Ke

The China Influencer Marketing Podcast

Evolving for the Next Billion by GGV Capital

Peter Thiel

Garry Tan

Max Levchin

Justin Kan

Tony Fadell

Andrew Ng

Nathan Blecharczyk

Josh Luber

Brad Bao

Irving Fain

Jim Miller

Josh Silverman

Hao Wu

Mike Michelini

Elliott Zaagman

OwlTail

Over the past couple of years, Chinese brands have been experiencing massive growth. Newly founded direct-to-consumer brands are booming, while the more established Chinese brands have rebranded and revitalized themselves to attract a younger audience. So, where does this growth come from? Top-earning brands have proven themselves to be savvy marketers, quickly adopting the newest social platforms and promotional tactics, and developing products, branding, and messaging that show a deep understanding of their target audience’s preferences and tastes. In this episode, Lauren and Chinese marketing expert Doris Ke give us an overview of the marketing industry and key drivers of growth. Doris also shares some of her favorite domestic brands that she is watching right now. Doris is the founder and CEO of Digipont, a well-known B2B marketing thought leader in China with a popular WeChat Official Account. If you subscribe to Lauren’s newsletter, then you have definitely read her articles before! Brands mentioned in the episode:  Perfect Diary (wánměi rìjì 完美日记)  Genki Forest (yuánqì sēnlín 元气森林)  WonderLab   Upcoming webinar: What can we learn from China livestreaming ecommerce? This webinar is perfect for the product developer who is looking to get a better understanding of Chinese ecommerce livestreaming platforms. From the seamless user experience to the loyalty, gamification, and social sharing features, the UX of QVC and Home Shopping Network pales in comparison with China’s ecommerce livestreaming platforms. Lauren will also share her predictions for ecommerce livestreaming’s future in the West. Register here. Guest: Doris Ke, Founder &amp; CEO of Digipont LinkedIn | Email | Website  Host: Lauren Hallanan Website: | LinkedIn | WeChat: H1212118514 Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs. ­To learn more about marketing in China, sign up for Lauren’s newsletter: The China Marketing Update. This podcast was edited and produced by Jason MacRonald.

Over the past couple of years, Chinese brands have been experiencing massive growth. Newly founded direct-to-consumer brands are booming, while the more established Chinese brands have rebranded and revitalized themselves to attract a younger audience. So, where does this growth come from? Top-earning brands have proven themselves to be savvy marketers, quickly adopting the newest social platforms and promotional tactics, and developing products, branding, and messaging that show a deep understanding of their target audience’s preferences and tastes. In this episode, Lauren and Chinese marketing expert Doris Ke give us an overview of the marketing industry and key drivers of growth. Doris also shares some of her favorite domestic brands that she is watching right now. Doris is the founder and CEO of Digipont, a well-known B2B marketing thought leader in China with a popular WeChat Official Account. If you subscribe to Lauren’s newsletter, then you have definitely read her articles before! Brands mentioned in the episode: <ul> <li>Perfect Diary (wánměi rìjì 完美日记) </li> <li>Genki Forest (yuánqì sēnlín 元气森林) </li> <li>WonderLab</li> </ul> Upcoming webinar: What can we learn from China livestreaming ecommerce? This webinar is perfect for the product developer who is looking to get a better understanding of Chinese ecommerce livestreaming platforms. From the seamless user experience to the loyalty, gamification, and social sharing features, the UX of QVC and Home Shopping Network pales in comparison with China’s ecommerce livestreaming platforms. Lauren will also share her predictions for ecommerce livestreaming’s future in the West. <a href="https://api.thetopinbox.com/track/v2/link?id=28a9d8b7-7ee4-4528-8792-34145015df21&amp;url=https%3A%2F%2Fwww.techbuzzchina.com%2Fevents%2Fwebinar-china-livestreaming-ecommerce-with-lauren-hallanan" rel="noopener noreferrer nofollow" target="_blank">Register here.</a> Guest: Doris Ke, Founder &amp; CEO of Digipont <a href="https://api.thetopinbox.com/track/v2/link?id=28a9d8b7-7ee4-4528-8792-34145015df21&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fdoriskeke%2F" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a> | <a href="mailto:Doris.ke@digipont.com" rel="noopener noreferrer">Email</a> | <a href="http://www.digipont.com/" rel="noopener noreferrer nofollow" target="_blank">Website</a> Host: Lauren Hallanan <a href="https://api.thetopinbox.com/track/v2/link?id=28a9d8b7-7ee4-4528-8792-34145015df21&amp;url=http%3A%2F%2Fwww.chinainfluencermarketing.com" rel="noopener noreferrer nofollow" target="_blank">Website</a>: | <a href="https://www.linkedin.com/in/lauren-hallanan/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a> | WeChat: H1212118514 Check out Lauren’s book: <a href="https://api.thetopinbox.com/track/v2/link?id=28a9d8b7-7ee4-4528-8792-34145015df21&amp;url=https%3A%2F%2Fwww.amazon.com%2Fdp%2F0692041907" rel="noopener noreferrer nofollow" target="_blank">Digital China: Working with Bloggers, Influencers and KOLs</a>. ­To learn more about marketing in China, <a href="https://api.thetopinbox.com/track/v2/link?id=28a9d8b7-7ee4-4528-8792-34145015df21&amp;url=http%3A%2F%2Feepurl.com%2FgcMc1b" rel="noopener noreferrer nofollow" target="_blank">sign up for Lauren’s newsletter</a>: The China Marketing Update. This podcast was edited and produced by Jason MacRonald.

Why Chinese brands are gaining the upper hand, with Doris Ke

GGV Capital’s Hans Tung and Zara Zhang interview Doris Ke, a marketer and writer who has had an interesting career across the US and China. Doris grew up in China and went to the US for college, where she attended Bard College in New York. She started her career at Unilever where she worked on brand development, and then joined Michael Kors in New York where she was the social communications manager for APAC. In 2015, she left Michael Kors to become the head of marketing operations at Alipay US, based in Silicon Valley. In 2017, she returned to China to become the CMO of the Chinese startup YCloset (衣二三), which is often referred to as “the Chinese version of Rent the Runway”. She recently left YCloset to start her own marketing startup.  Throughout all of this, she has also been running a WeChat official account with around 100K followers called “doriskeke”, where she blogs about the cultural differences between US and China. During this lively episode, Doris discussed the cultural differences between working at Chinese vs. American companies, lessons from her viral yet controversial marketing campaign at YCloset, what it is like to live in Beijing as a Shanghainese, and how she used the “growth mindset” to find her boyfriend (now husband).

GGV Capital’s Hans Tung and Zara Zhang interview Doris Ke, a marketer and writer who has had an interesting career across the US and China. Doris grew up in China and went to the US for college, where she attended Bard College in New York. She started her career at Unilever where she worked on brand development, and then joined Michael Kors in New York where she was the social communications manager for APAC. In 2015, she left Michael Kors to become the head of marketing operations at Alipay US, based in Silicon Valley. In 2017, she returned to China to become the CMO of the Chinese startup YCloset (衣二三), which is often referred to as “the Chinese version of Rent the Runway”. She recently left YCloset to start her own marketing startup. Throughout all of this, she has also been running a WeChat official account with around 100K followers called “doriskeke”, where she blogs about the cultural differences between US and China. During this lively episode, Doris discussed the cultural differences between working at Chinese vs. American companies, lessons from her viral yet controversial marketing campaign at YCloset, what it is like to live in Beijing as a Shanghainese, and how she used the “growth mindset” to find her boyfriend (now husband).

Doris Ke on Marketing Across the US and China