Kim Leitzes's guest appearances

Kim Leitzes

China Digital Marketing Podcast

China Business Cast

The China Influencer Marketing Podcast

Launchmetrics

Tech Powered Luxury

Miro Li

Elliott Zaagman

Fabian Bern

Elijah Whaley

Josh Steimle

Aliza Licht

Anthony Metivier

Mike Michelini

Greg Nance

Michael Norris

Emily Cheung

Zak Dychtwald

Matt Brennan

John Artman

Vera Wang

OwlTail

This episode features a conversation with Launchmetrics' Managing Director of Asia Pacific, Kim Leitzes who discusses the challenges that brands face when entering the Chinese Market. Leitzes founded PARKLU, the leading Chinese KOL analytics platform (based in Shanghai) that was acquired by Launchmetrics in 2020. In this episode of #TheStrategySide you will learn:  What are the specificities and considerations required for effective brand performance in China What are the KPIs needed to track Chinese marketing activations How to use measurement to inform decision-making when launching successful campaigns in China today

This episode features a conversation with Launchmetrics' Managing Director of Asia Pacific, <a href="https://www.launchmetrics.com/fr/entreprise/notre-equipe" rel="nofollow" target="_blank">Kim Leitzes</a> who discusses the challenges that brands face when entering the Chinese Market. <a href="https://www.linkedin.com/in/kimleitzes/" rel="nofollow" target="_blank">Leitzes</a> founded PARKLU, the leading Chinese KOL analytics platform (based in Shanghai) that was acquired by Launchmetrics in 2020. In this episode of #TheStrategySide you will learn: <ul> <li>What are the specificities and considerations required for effective brand performance in China</li> <li>What are the KPIs needed to track Chinese marketing activations</li> <li>How to use measurement to inform decision-making when launching successful campaigns in China today</li></ul>

#TheStrategySide: How Can Brands Successfully Enter the Chinese Market with Kim Leitzes

In this week’s episode, we chat with Kim Leitzes, the CEO and Founder of PARKLU, China’s premier influencer marketing platform. This episode with Kim is not only super interesting, but is also full of practical tips for brands who want to run influencer campaigns. We dive deep into some of the most common questions she receives from clients including: Should I work with one top tier KOL or many smaller KOLs? How much should I budget? Which platforms should I use? Is there a minimum number of KOLs we need to work with in order to see a significant result? And, do you suggest running a short, concentrated campaign or spreading out KOL collaborations over a longer period of time? We also discuss what brands can do to develop and maintain a good relationship with KOLs and what brands can do to avoid misunderstandings and miscommunication during campaigns.    Guest: Kim Leitzes Website: parklu.com LinkedIn: https://www.linkedin.com/in/kimleitzes/ Email: sales@parklu.com   Host: Lauren Hallanan Website: laurenhallanan.com LinkedIn: https://www.linkedin.com/in/lauren-hallanan/ Instagram: @laurenleren   Mentioned in the Episode: Weibo and WeChat KOL Marketing Costs CIM Podcast Episode 006 with PARKLU CMO Elijah Whaley Article: Influencer Marketing Effectiveness is Limited by Management!   Upcoming Event! I’ll be speaking about influencer marketing at the Global From China China Business Workshop in Miami, Florida on February 8th-9th. Come join us! Podcast listeners can receive 30% off of the ticket price using code lhcbw2018 at checkout. Learn more about the event at: www.chinabusinessworkshop.com/florida     Thanks to our sponsor PARKLU: www.parklu.com   For additional information and show notes head over to www.chinainfluencermarketing.com     If you like this podcast and know someone who might find it interesting, please share!

In this week’s episode, we chat with Kim Leitzes, the CEO and Founder of PARKLU, China’s premier influencer marketing platform. This episode with Kim is not only super interesting, but is also full of practical tips for brands who want to run influencer campaigns. We dive deep into some of the most common questions she receives from clients including: Should I work with one top tier KOL or many smaller KOLs? How much should I budget? Which platforms should I use? Is there a minimum number of KOLs we need to work with in order to see a significant result? And, do you suggest running a short, concentrated campaign or spreading out KOL collaborations over a longer period of time? We also discuss what brands can do to develop and maintain a good relationship with KOLs and what brands can do to avoid misunderstandings and miscommunication during campaigns.    Guest: Kim Leitzes Website: <a href="http://parklu.com" rel="nofollow" target="_blank">parklu.com</a> LinkedIn: <a href="https://www.linkedin.com/in/kimleitzes/" rel="nofollow" target="_blank">https://www.linkedin.com/in/kimleitzes/</a> Email: sales@parklu.com   Host: Lauren Hallanan Website: <a href="http://laurenhallanan.com" rel="nofollow" target="_blank">laurenhallanan.com</a> LinkedIn: <a href="https://www.linkedin.com/in/lauren-hallanan/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lauren-hallanan/</a> Instagram: @laurenleren   Mentioned in the Episode: Weibo and WeChat KOL Marketing Costs CIM Podcast Episode 006 with PARKLU CMO Elijah Whaley Article: Influencer Marketing Effectiveness is Limited by Management!   Upcoming Event! I’ll be speaking about influencer marketing at the Global From China China Business Workshop in Miami, Florida on February 8th-9th. Come join us! Podcast listeners can receive 30% off of the ticket price using code lhcbw2018 at checkout. Learn more about the event at: <a href="http://www.chinabusinessworkshop.com/florida" rel="nofollow" target="_blank">www.chinabusinessworkshop.com/florida</a>     Thanks to our sponsor PARKLU: <a href="http://www.parklu.com" rel="nofollow" target="_blank">www.parklu.com</a>   For additional information and show notes head over to <a href="http://www.chinainfluencermarketing.com" rel="nofollow" target="_blank">www.chinainfluencermarketing.com</a>     If you like this podcast and know someone who might find it interesting, please share!

012: Answers to Your Top Influencer Marketing Questions and the Benefits of Having an Always-On Influencer Strategy with PARKLU CEO Kim Leitzes

Ready for the last episode of 2016?! This episode is quite different from the ones we did before as it's a recording from a talk given on one of Mike's Global From Asia Hong Kong trips given by kim Leitzes from ParkLU. ParkLU built a platform that connects brands and SME's with key opinion leaders  (KOLs) in China.  So, don't expect an interview, but it's still really interesting. Have a look at the show notes, lot's of topics there. To all our listeners have a Happy 2017!! Episode Content:Kim Leitzes  - backgroundThe Increasing budgets on KOL marketing. How much companies are spending now?Which KOLs should you approach?Who are these KOLs?The difference between celebrities and a KOLs?How does a Chinese consumer find your product? What’s the customer journey?Why or why not consumers will buy from you?What’s the reason Taobao has 20 images presented?  Do and don’t when reaching KOLs?What are the 3 steps you need to ask the KOLs when posting for you?Is there a minimum of KOLs you need to work with?Is it more powerful to get one top tier KOL or working with many smaller ones?What’s the biggest mistake brands make when approaching KOLs?Episode Mentions:Intro Enter ChinaMasterminds pageMusic Credit → NEU project (NEU China for Berlin / NEU Diverge for Beijing)China Business Cast WeChat group add Mike -&gt; “Michelini” or Shlomo -&gt; “shlomof”Asia Podcast NetworkHK trip global from AsiaInterviewTaobaoWeiboBaike zhidao (Similar to China's Quora) ParkLuKim Leitzes Linkedin page Download and SubscribeDownload this episode: right click on this link and choose "save as"Subscribe to China Business Cast on iTunesOr check out the full list on subscription options Periscope Live broadcasting of the recordings follow @StartupNoodle (open link on mobile)Add Mike ('michelini') or Shlomo ('shlomof') on wechat to join China Business Cast WeChat group

Ready for the last episode of 2016?! This episode is quite different from the ones we did before as it's a recording from a talk given on one of Mike's Global From Asia Hong Kong trips given by kim Leitzes from ParkLU. ParkLU built a platform that connects brands and SME's with key opinion leaders (KOLs) in China. So, don't expect an interview, but it's still really interesting. Have a look at the show notes, lot's of topics there. To all our listeners have a Happy 2017!! <h2>Episode Content:</h2><ul><li>Kim Leitzes - background</li><li>The Increasing budgets on KOL marketing. How much companies are spending now?</li><li>Which KOLs should you approach?</li><li>Who are these KOLs?</li><li>The difference between celebrities and a KOLs?</li><li>How does a Chinese consumer find your product? What’s the customer journey?</li><li>Why or why not consumers will buy from you?</li><li>What’s the reason Taobao has 20 images presented? </li><li>Do and don’t when reaching KOLs?</li><li>What are the 3 steps you need to ask the KOLs when posting for you?</li><li>Is there a minimum of KOLs you need to work with?</li><li>Is it more powerful to get one top tier KOL or working with many smaller ones?</li><li>What’s the biggest mistake brands make when approaching KOLs?</li></ul>Episode Mentions:<h3>Intro </h3><ul><li><a href="https://www.enterchina.co/?ref=13" rel="nofollow" target="_blank">Enter China</a></li><li><a href="http://www.chinabusinesscast.com/mastermind" rel="nofollow" target="_blank">Masterminds page</a></li><li><a href="http://www.neutechchina.com" rel="nofollow" target="_blank">Music Credit → NEU project (NEU China for Berlin / NEU Diverge for Beijing)</a></li><li>China Business Cast WeChat group add Mike -&gt; “Michelini” or Shlomo -&gt; “shlomof”</li><li><a href="http://www.asiapodcastnetwork.com" rel="nofollow" target="_blank">Asia Podcast Network</a></li><li><a href="https://www.globalfromasia.com/hktrip/" rel="nofollow" target="_blank">HK trip global from Asia</a></li></ul><h3>Interview</h3><ul><li><a href="https://world.taobao.com/" rel="nofollow" target="_blank">Taobao</a></li><li><a href="http://weibo.com/signup/signup.php" rel="nofollow" target="_blank">Weibo</a></li><li><a href="https://zhidao.baidu.com/" rel="nofollow" target="_blank">Baike zhidao</a> (Similar to China's Quora) </li><li><a href="http://www.parklu.com/brand" rel="nofollow" target="_blank">ParkLu</a></li><li><a href="https://www.linkedin.com/in/kimleitzes" rel="nofollow" target="_blank">Kim Leitzes Linkedin page</a></li></ul> Download and Subscribe<ul><li>Download this episode: right click on <a href="http://media.blubrry.com/chinabusinesscast/s3-ap-southeast-1.amazonaws.com/chinabusinesscast/cpc53.mp3" rel="nofollow" target="_blank">this link</a> and choose "save as"</li><li>Subscribe to <a href="https://itunes.apple.com/ca/podcast/china-business-cast/id677220250" rel="nofollow" target="_blank">China Business Cast on iTunes</a></li><li>Or check out the full list on <a href="http://www.chinabusinesscast.com/subscribe-to-china-business-cast" rel="nofollow" target="_blank">subscription options </a></li><li>Periscope Live broadcasting of the recordings follow <a href="http://www.periscope.tv/StartupNoodle" rel="nofollow" target="_blank">@StartupNoodle</a> (open link on mobile)</li><li>Add Mike ('michelini') or Shlomo ('shlomof') on wechat to join China Business Cast WeChat group</li></ul>

Ep. 53: Marketing With Key Opinion Leaders (KOLs) in China With Kim Leitzes from ParkLU