Gessica Bicego

9 Podcast Episodes

🤔How to unlock performance with podcast ads with Gessica Bicego, CMO at Paired📈

🤔How to unlock performance with podcast ads with Gessica Bicego, CMO at Paired📈

Our guest today is Gessica Bicego. Gessica is currently the CMO at Paired. In this episode, Gessica talks about her expe... Read more

30 Jun 2023

26mins

Brand Marketing, Product-Market Fit, & App Growth — Gessica Bicego, Paired

Brand Marketing, Product-Market Fit, & App Growth — Gessica Bicego, Paired

On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging... Read more

27 Jul 2022

38mins

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CMO at Paired: Gessica Bicego - Growth-Hacking Branding Tips for Your App

CMO at Paired: Gessica Bicego - Growth-Hacking Branding Tips for Your App

Branding means more than simply creating a logo and placing some ads. As Jeff Bezos said: "Your brand is what other peop... Read more

7 Jul 2022

33mins

#100: 60 shades of App Growth with Gessica Bicego, CMO at Paired

#100: 60 shades of App Growth with Gessica Bicego, CMO at Paired

This week is a special one - the Business Of Apps podcast has reached episode #100. For this special occasion we’ve invi... Read more

4 Apr 2022

33mins

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Ep. 013 Gessica Bicego

Ep. 013 Gessica Bicego

Adam reconnects with past MAU Vegas speaker, Gessica Bicego, Senior Director of Growth in Performance Marketing at Blink... Read more

24 Apr 2021

35mins

Optimizing “Brandformance” in Mobile Marketing - Gessica Bicego (Blinkist)

Optimizing “Brandformance” in Mobile Marketing - Gessica Bicego (Blinkist)

Gessica Bicego is the director of performance marketing at Blinkist. Blinkist is a mobile app that provides 15-minute su... Read more

10 Mar 2020

33mins

679: New Growth Channels to Scale Your App with Gessica Bicego

679: New Growth Channels to Scale Your App with Gessica Bicego

Today's guest is Director of Performance Marketing at Blinkist. You will discover why you should eat data for breakfast,... Read more

3 Sep 2018

35mins

Creating Content That Engages and Converts Featuring Gessica Bicego of Blinkist

Creating Content That Engages and Converts Featuring Gessica Bicego of Blinkist

Creative content is the best way to engage users and gain conversions.  Special guest Gessica Bicego, Head of Performanc... Read more

29 Mar 2018

14mins

Gessica Bicego, Head of Performance Marketing, Blinkist | EP 184

Gessica Bicego, Head of Performance Marketing, Blinkist | EP 184

Gessica Bicego is the Head of Performance Marketing, at Blinkist, the platform for bite-sized insights in audio or text.... Read more

23 Jan 2018

26mins

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