9 Podcast Episodes
🤔How to unlock performance with podcast ads with Gessica Bicego, CMO at Paired📈
🤔How to unlock performance with podcast ads with Gessica Bicego, CMO at Paired📈
Our guest today is Gessica Bicego. Gessica is currently the CMO at Paired. In this episode, Gessica talks about her expe... Read more
30 Jun 2023
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26mins
Brand Marketing, Product-Market Fit, & App Growth — Gessica Bicego, Paired
Brand Marketing, Product-Market Fit, & App Growth — Gessica Bicego, Paired
On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging... Read more
27 Jul 2022
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38mins
CMO at Paired: Gessica Bicego - Growth-Hacking Branding Tips for Your App
CMO at Paired: Gessica Bicego - Growth-Hacking Branding Tips for Your App
Branding means more than simply creating a logo and placing some ads. As Jeff Bezos said: "Your brand is what other peop... Read more
7 Jul 2022
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33mins
#100: 60 shades of App Growth with Gessica Bicego, CMO at Paired
#100: 60 shades of App Growth with Gessica Bicego, CMO at Paired
This week is a special one - the Business Of Apps podcast has reached episode #100. For this special occasion we’ve invi... Read more
4 Apr 2022
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33mins
Ep. 013 Gessica Bicego
Ep. 013 Gessica Bicego
Adam reconnects with past MAU Vegas speaker, Gessica Bicego, Senior Director of Growth in Performance Marketing at Blink... Read more
24 Apr 2021
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35mins
Optimizing “Brandformance” in Mobile Marketing - Gessica Bicego (Blinkist)
Optimizing “Brandformance” in Mobile Marketing - Gessica Bicego (Blinkist)
Gessica Bicego is the director of performance marketing at Blinkist. Blinkist is a mobile app that provides 15-minute su... Read more
10 Mar 2020
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33mins
679: New Growth Channels to Scale Your App with Gessica Bicego
679: New Growth Channels to Scale Your App with Gessica Bicego
Today's guest is Director of Performance Marketing at Blinkist. You will discover why you should eat data for breakfast,... Read more
3 Sep 2018
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35mins
Creating Content That Engages and Converts Featuring Gessica Bicego of Blinkist
Creating Content That Engages and Converts Featuring Gessica Bicego of Blinkist
Creative content is the best way to engage users and gain conversions. Special guest Gessica Bicego, Head of Performanc... Read more
29 Mar 2018
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14mins
Gessica Bicego, Head of Performance Marketing, Blinkist | EP 184
Gessica Bicego, Head of Performance Marketing, Blinkist | EP 184
Gessica Bicego is the Head of Performance Marketing, at Blinkist, the platform for bite-sized insights in audio or text.... Read more
23 Jan 2018
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26mins