Ashleigh Rankin's guest appearances

Ashleigh Rankin

Mobile Growth Podcast

Business of Apps

Gessica Bicego

John Koetsier

Sacha Lazimi

Paul Barnes

Bertrand Schmitt

Charles Manning

Geoff Cook

Ryan Thorpe

Win Mobile

David Bell

Peter Szabo

George Sharpe

Anh Nguyen

Victoria Chang

James Peng

OwlTail

App marketing is not a sprint, but a marathon. You are on a constant quest to find new channels to reach your app users. Most of us know about Facebook, Google, and Apple ads, but what do you know about app promotion with Reddit? Reddit is a social news aggregation, web content rating, and discussion website and mobile app. Launched in 2005, it has evolved into the biggest online "public square" to discussion a great number of topics, as of 2019 used by 430 million people on a monthly basis. Today’s guest is Ashleigh Rankin, senior manager of growth partnerships at Reddit. Ashleigh shares best practices for marketing apps on Reddit. Today’s Topics Include: ✔️  Reddit Company: Network of more than 130,000 communities based on interests ✔️  Reddit’s Mission: Bring community and belonging to the world ✔️  Reddit’s Rules/Policies: Moderation keeps the platform clean, and safe for brands, and people ✔️  Reddit’s Robust System: Human judgment, nearly no AI involvement ✔️  Reddit Ads: Now with postgres, app marketers can drive app sales and installs ✔️  Native Ads: Brand participation adds value and resonates with specific Reddit users ✔️  Reddit Insights: Two-way communication channel for honest and targeted feedback ✔️  App Categories: Gaming and tech recruiting produce better outcomes/more installs Links and Resources:  Ashleigh Rankin’s Email Ashleigh Rankin of Reddit on LinkedIn Reddit Reddit Ads  Quotes by Ashleigh Rankin: “People come to engage with content that they are passionate about.” Reddit’s Mission: Bring community and belonging to the world. “One of the really beautiful things about Reddit is that if you run...an interest-targeted campaign, you can find audiences that you didn’t necessarily know you had.” “It’s just really important to test and learn and then hone in on what does work and optimize towards that.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

App marketing is not a sprint, but a marathon. You are on a constant quest to find new channels to reach your app users. Most of us know about Facebook, Google, and Apple ads, but what do you know about app promotion with Reddit? Reddit is a social news aggregation, web content rating, and discussion website and mobile app. Launched in 2005, it has evolved into the biggest online "public square" to discussion a great number of topics, as of 2019 used by <a href="https://www.businessofapps.com/data/reddit-statistics/" rel="noopener noreferrer nofollow" target="_blank">430 million people</a> on a monthly basis. Today’s guest is Ashleigh Rankin, senior manager of growth partnerships at Reddit. Ashleigh shares best practices for marketing apps on Reddit. <h2>Today’s Topics Include:</h2> ✔️  Reddit Company: Network of more than 130,000 communities based on interests ✔️  Reddit’s Mission: Bring community and belonging to the world ✔️  Reddit’s Rules/Policies: Moderation keeps the platform clean, and safe for brands, and people ✔️  Reddit’s Robust System: Human judgment, nearly no AI involvement ✔️  Reddit Ads: Now with postgres, app marketers can drive app sales and installs ✔️  Native Ads: Brand participation adds value and resonates with specific Reddit users ✔️  Reddit Insights: Two-way communication channel for honest and targeted feedback ✔️  App Categories: Gaming and tech recruiting produce better outcomes/more installs <h2>Links and Resources:</h2> <ul> <li><a href="mailto:Ashleigh@reddit.com" rel="noopener noreferrer">Ashleigh Rankin’s Email</a></li> <li><a href="https://www.linkedin.com/in/ashleigh-rankin-00659618/" rel="noopener noreferrer nofollow external" target="_blank">Ashleigh Rankin of Reddit on LinkedIn</a></li> <li><a href="https://www.reddit.com/" rel="noopener noreferrer nofollow external" target="_blank">Reddit</a></li> <li><a href="https://ads.reddit.com/" rel="noopener noreferrer nofollow external" target="_blank">Reddit Ads</a></li> </ul> <h2>Quotes by Ashleigh Rankin:</h2> “People come to engage with content that they are passionate about.” Reddit’s Mission: Bring community and belonging to the world. “One of the really beautiful things about Reddit is that if you run...an interest-targeted campaign, you can find audiences that you didn’t necessarily know you had.” “It’s just really important to test and learn and then hone in on what does work and optimize towards that.” Follow the Business Of Apps podcast <a href="https://www.linkedin.com/company/business-of-apps" rel="noopener nofollow external" target="_blank">Linkedin</a> | <a href="https://twitter.com/businessofapps" rel="noopener nofollow external" target="_blank">Twitter</a> | <a href="https://www.facebook.com/thebusinessofapps" rel="noopener nofollow external" target="_blank">Facebook</a> | <a href="https://www.youtube.com/user/businessofapps" rel="noopener nofollow external" target="_blank">YouTube</a>

#41: App promotion with Reddit with Ashleigh Rankin, Senior Manager, Growth Partnerships at Reddit

From cooking to sports to cats standing on their hind legs, Reddit has something for everyone. Subreddit topics let users take deep dives into whatever peaks their interest, letting them self-select into highly-targeted groups that should be a marketer’s dream. But not everyone has mastered this evolving advertising platform. Our host Peggy Anne Salz catches up with Ashleigh Rankin, Brand Partnerships - Performance, Reddit, who has over eight years experience as a mobile growth specialist. Ashleigh delves into ad formats and dishes on what works best with Reddit users.

Ashleigh Rankin dishes on which ads work for Reddit's audience