Inklings Paperie's guest appearances

Inklings Paperie

Proof to Product

The Paper Fold

Rosanna Kvernmo

Catherine Hildner

Ryan Kissick

Kitty Meow Boutique

Kate Murray

Victoria Venturi

Lindsay Henry

Shayna Norwood

Brown Fox

Chelsea Shukov

Janine Kwoh

Tiffany Grimes

Sugar Paper

Emma James

Bailey Rivera

OwlTail

There are so many opportunities to take risks in your business in order to reach success, but is fear holding you back? In today’s episode, Lindsay Henry of Inklings Paperie joins us to share how her business has evolved over the last five years and why you shouldn’t be afraid to take calculated risks in your business!   You can view full show notes and more at prooftoproduct.com/245 Today’s episode is brought to you by our free resources library, where you can find the tools to start, streamline, and scale your product business. From determining if wholesale is right for you, to designing a tradeshow booth that won’t break the back, to deciding what to delegate in three simple steps, we have the resources for you! Get Free Access Now

There are so many opportunities to take risks in your business in order to reach success, but is fear holding you back? In today’s episode, Lindsay Henry of Inklings Paperie joins us to share how her business has evolved over the last five years and why you shouldn’t be afraid to take calculated risks in your business! You can view full show notes and more at <a href="http://prooftoproduct.com/245" rel="nofollow" target="_blank">prooftoproduct.com/245</a> Today’s episode is brought to you by our free resources library, where you can find the tools to start, streamline, and scale your product business. From determining if wholesale is right for you, to designing a tradeshow booth that won’t break the back, to deciding what to delegate in three simple steps, we have the resources for you! <a href="https://www.prooftoproduct.com/resources" rel="nofollow" target="_blank">Get Free Access Now</a>

245 | Don't be afraid to take calculated risks with Lindsay Henry, Inklings Paperie

Succeeding as a small stationery maker is not easy, but over the last eleven years or so, Lindsay Henry has definitely made it appear that way! She founded Inklings Paperie with the understanding that the bests moments in life happen offscreen, and her tactile, tangible keepsakes surprise and delight as they celebrate life with those we cherish. As such, you never know what unexpected element will appear on her cards: scratch-offs, secret decoders, confetti and even flowers that make opening every last envelope truly a memorable experience. Thanks to this very vibrant approach to every aspect of her business, she has collaborated with heavy corporate hitters Starbucks and Anthropologie and been featured on Buzzfeed — yet she still reads her reviews on every Etsy sale to ensure every last customer is satisfied. With kindness and wisdom, Lindsay shares how she navigates both difficult shoppers and design copycats with ease. It's not hard to see why this Michigan maker, with her seemingly unfailingly sunny disposition, is one of my favorite paper peeps. As a boss, as a founder, as a Mom, Lindsay built Inklings Paperie around her own value set and as such, ensures that every last customer, fellow maker and industry partner she comes in contact with knows that they truly matter. **Thank You Sponsors** Please be sure to support these all-American, women-owned houses of paper. Girl w/Knife is your incredibly sharp new stationery BFF. Check out this award-winning, ultra-polished range that everyone's talking about — it slays on several brilliant levels! Kitty Meow Boutique was founded on the idea that your paper goods don't have to be a snooze fest. These stylish, laugh-out-loud selections are by turns sassy and sweet, all the while maintaining a consistent cool. Music Credits: “Your Treasure is Your Self”; written and performed by Sharon Glassman; Courtesy of Sharon Glassman/Smile Songs. smilesongs.com

Succeeding as a small stationery maker is not easy, but over the last eleven years or so, Lindsay Henry has definitely made it appear that way! She founded <a href="https://inklingspaperie.com/" rel="nofollow noopener" target="_blank">Inklings Paperie</a> with the understanding that the bests moments in life happen offscreen, and her tactile, tangible keepsakes surprise and delight as they celebrate life with those we cherish. As such, you never know what unexpected element will appear on her cards: scratch-offs, secret decoders, confetti and even flowers that make opening every last envelope truly a memorable experience. Thanks to this very vibrant approach to every aspect of her business, she has collaborated with heavy corporate hitters Starbucks and Anthropologie and been featured on Buzzfeed — yet she still reads her reviews on every Etsy sale to ensure every last customer is satisfied. With kindness and wisdom, Lindsay shares how she navigates both difficult shoppers and design copycats with ease. It's not hard to see why this Michigan maker, with her seemingly unfailingly sunny disposition, is one of my favorite paper peeps. As a boss, as a founder, as a Mom, Lindsay built Inklings Paperie around her own value set and as such, ensures that every last customer, fellow maker and industry partner she comes in contact with knows that they truly matter. **Thank You Sponsors** Please be sure to support these all-American, women-owned houses of paper. <a href="https://girlwithknife.com/" rel="nofollow noopener" target="_blank">Girl w/Knife</a> is your incredibly sharp new stationery BFF. Check out this award-winning, ultra-polished range that everyone's talking about — it slays on several brilliant levels! <a href="https://www.kittymeowboutique.com/" rel="nofollow noopener" target="_blank">Kitty Meow Boutique</a> was founded on the idea that your paper goods don't have to be a snooze fest. These stylish, laugh-out-loud selections are by turns sassy and sweet, all the while maintaining a consistent cool. Music Credits: “Your Treasure is Your Self”; written and performed by Sharon Glassman; Courtesy of Sharon Glassman/Smile Songs. <a href="http://smilesongs.com/" rel="nofollow noopener" target="_blank">smilesongs.com</a>

Lindsay Henry of Inklings Paperie

For full show notes and access to additional resources for this episode, visit: prooftoproduct.com/003 Lindsay Henry, the founder and creative director of Inklings Paperie opened up shop in 2011 via Etsy and launched the wholesale market in 2015. Her paper products and party goods can now be found in more than 200 retail shops, including Target, Paper Source, and Anthropologie. On this episode we'll talk about creating excellent client experience, slow but thoughtful growth, and why both of us need to make more time for self-care.   ON TODAY’S EPISODE: [01:30] Inklings Paperie story moving from custom work to wholesale[06:40] Utilizing customer feedback when creating new products for retail[08:00] Benefits of spending time with wholesale customers[09:00] Working with big box stores[10:45] Hiring help to package orders &amp; scale her business   [12:40] Finding staff in unexpected places[14:00] Why Lindsay waited a year from attending her first show to exhibiting for the first time [15:20] LIndsay’s definition of success [16:40] Setting boundaries while having a home-based business[17:30] Prioritizing self-care and realizing it is a work in progress.[19:20] Two pieces of advice Lindsay would tell herself if she was just starting out again [20:00] Focusing on customer experience resulted in over 8,000 five-star reviews on Etsy.[21:40] Nurturing wholesale customers [22:35] What’s next for Lindsay and Inklings Paperie KEY TAKE-AWAYS: “Having a great product is just the beginning. Making your customer experience exceptional will set you and your business apart.” - Lindsay Henry   “Gauge the market and see where you fit in” - Katie Hunt “Build a brand that people can believe in and stand behind.” - Lindsay Henry “We look at every order not just as a transaction but as someone who is inviting us to be a part of their life events.” - Lindsay Henry “Keep the big picture in mind.” - LIndsay Henry   LINKS: The National Stationery Show  The Louie Awards Love Marks by Kevin Roberts   *some links may be affiliate links     MEET LINDSAY HENRY: Lindsay Henry is the Founder and Creative Director at Inklings Paperie, a stationery and lifestyle brand based in Canton, Michigan. Lindsay worked as a freelance designer and brand strategist for non-profit organizations and global brands until she launched Inklings in 2011, opening up a little shop on Etsy. In 2016, Inklings made its NSS debut and was recognized by the Greeting Card Association with a Louie Award and the 2016 Consumers' Choice Award. Inklings products are now carried by nearly 200 retailers internationally including Target, Paper Source and Anthropologie.   Website: inklingspaperie.com Facebook: @inklingspaperie Instagram: @inklingspaperie Twitter: @inklingspaperie   JOIN THE TSBC FAMILY: Interested in learning more about launching or refining a wholesale line or exhibiting at trade shows?  Join us for our Paper Camp conference this September in Los Angeles. Get more details and register at www.tradeshowcamp.com/papercamp   ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by me, Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to  Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode.

For full show notes and access to additional resources for this episode, visit: <a href="http://tradeshowcamp.com/prooftoproduct003/" rel="nofollow" target="_blank">prooftoproduct.com/003</a> Lindsay Henry, the founder and creative director of Inklings Paperie opened up shop in 2011 via Etsy and launched the wholesale market in 2015. Her paper products and party goods can now be found in more than 200 retail shops, including Target, Paper Source, and Anthropologie. On this episode we'll talk about creating excellent client experience, slow but thoughtful growth, and why both of us need to make more time for self-care. ON TODAY’S EPISODE: [01:30] Inklings Paperie story moving from custom work to wholesale[06:40] Utilizing customer feedback when creating new products for retail[08:00] Benefits of spending time with wholesale customers[09:00] Working with big box stores[10:45] Hiring help to package orders &amp; scale her business [12:40] Finding staff in unexpected places[14:00] Why Lindsay waited a year from attending her first show to exhibiting for the first time [15:20] LIndsay’s definition of success [16:40] Setting boundaries while having a home-based business[17:30] Prioritizing self-care and realizing it is a work in progress.[19:20] Two pieces of advice Lindsay would tell herself if she was just starting out again [20:00] Focusing on customer experience resulted in over 8,000 five-star reviews on Etsy.[21:40] Nurturing wholesale customers [22:35] What’s next for Lindsay and Inklings Paperie KEY TAKE-AWAYS: “Having a great product is just the beginning. Making your customer experience exceptional will set you and your business apart.” - Lindsay Henry “Gauge the market and see where you fit in” - Katie Hunt “Build a brand that people can believe in and stand behind.” - Lindsay Henry “We look at every order not just as a transaction but as someone who is inviting us to be a part of their life events.” - Lindsay Henry “Keep the big picture in mind.” - LIndsay Henry LINKS: <a href="http://www.nationalstationeryshow.com/" rel="nofollow" target="_blank">The National Stationery Show</a> <a href="https://www.greetingcard.org/louie-awards/" rel="nofollow" target="_blank"> The Louie Awards</a> <a href="http://amzn.to/2p5OWXt" rel="nofollow" target="_blank">Love Marks by Kevin Roberts</a> *some links may be affiliate links MEET LINDSAY HENRY: Lindsay Henry is the Founder and Creative Director at Inklings Paperie, a stationery and lifestyle brand based in Canton, Michigan. Lindsay worked as a freelance designer and brand strategist for non-profit organizations and global brands until she launched Inklings in 2011, opening up a little shop on Etsy. In 2016, Inklings made its NSS debut and was recognized by the Greeting Card Association with a Louie Award and the 2016 Consumers' Choice Award. Inklings products are now carried by nearly 200 retailers internationally including Target, Paper Source and Anthropologie. Website: <a href="http://www.inklingspaperie.com/" rel="nofollow" target="_blank">inklingspaperie.com</a> Facebook: @<a href="http://www.facebook.com/inklingspaperie" rel="nofollow" target="_blank">inklingspaperie</a> Instagram: @<a href="http://www.instagram.com/inklingspaperie" rel="nofollow" target="_blank">inklingspaperie</a> Twitter: @<a href="http://www.twitter.com/inklingspaperie" rel="nofollow" target="_blank">inklingspaperie</a> JOIN THE TSBC FAMILY: Interested in learning more about launching or refining a wholesale line or exhibiting at trade shows?  Join us for our Paper Camp conference this September in Los Angeles. Get more details and register at <a href="http://www.tradeshowcamp.com/papercamp" rel="nofollow" target="_blank">www.tradeshowcamp.com/papercamp</a> ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by <a href="http://tradeshowcamp.com/" rel="nofollow" target="_blank">Tradeshow Bootcamp</a> and hosted by me, Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at <a href="http://prooftoproduct.com" rel="nofollow" target="_blank">ProofToProduct.com</a>. If you like what you heard today, please head over to <a href="https://itunes.apple.com/us/podcast/proof-to-product/id1226904668?mt=2" rel="nofollow" target="_blank"> Apple Podcast</a> to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode.