Bailey Rivera's guest appearances

Bailey Rivera

Proof to Product

The Paper Fold

Inklings Paperie

Rosanna Kvernmo

Ryan Kissick

Kitty Meow Boutique

Kate Murray

Catherine Hildner

Victoria Venturi

Shayna Norwood

Brown Fox

Lindsay Henry

Janine Kwoh

Tiffany Grimes

Chelsea Shukov

Sugar Paper

Emma James

OwlTail

A brand doesn't always evolve in a straight line. Just ask Emma James and Bailey Rivera, co-founders of Antiquaria. Over the last decade or so, these two stationery It Girls have maneuvered their brand down a path that from the outside may have appeared somewhat circuitous — but each step was as carefully considered as the charming calligraphy curlicues that are a signature of this exquisite range.  Thus the Antiquaria story includes chapters during which the duo generated a fantastic vintage housewares registry as well as luxurious wedding invitations — and this may be the first maker I've encountered whose warehouse and shipping spaces once consisted solely of storage units!  These days, Emma and Bailey reside in different states, but maintain a light-filled Mercantile retail space in Littleton, Colorado. Lately it’s been doubling as a studio for their YouTube channel, which for the time being have replaced their in-person workshops. Listen in as this uber-talented design duo talk collaboration, creative process, differentiation, minimalist shop design, and building their craft community online. They provide a wealth of knowledge and inspiration that you don’t want to miss!  **Thank You Sponsors** Please be sure to support these all-American, women-owned houses of paper. Girl w/Knife is your incredibly sharp new stationery BFF. Check out this award-winning, ultra-polished range that everyone's talking about — it slays on several brilliant levels! Kitty Meow Boutique was founded on the idea that your paper goods don't have to be a snooze fest. These stylish, laugh-out-loud selections are by turns sassy and sweet, all the while maintaining a consistent cool. Music Credits: “Your Treasure is Your Self”; written and performed by Sharon Glassman; Courtesy of Sharon Glassman/Smile Songs. smilesongs.com

A brand doesn't always evolve in a straight line. Just ask Emma James and Bailey Rivera, co-founders of <a href="https://www.shopantiquaria.com/" rel="nofollow noopener" target="_blank">Antiquaria</a>. Over the last decade or so, these two stationery It Girls have maneuvered their brand down a path that from the outside may have appeared somewhat circuitous — but each step was as carefully considered as the charming calligraphy curlicues that are a signature of this exquisite range.  Thus the Antiquaria story includes chapters during which the duo generated a fantastic vintage housewares registry as well as luxurious wedding invitations — and this may be the first maker I've encountered whose warehouse and shipping spaces once consisted solely of storage units!  These days, Emma and Bailey reside in different states, but maintain a light-filled Mercantile retail space in Littleton, Colorado. Lately it’s been doubling as a studio for their YouTube channel, which for the time being have replaced their in-person workshops. Listen in as this uber-talented design duo talk collaboration, creative process, differentiation, minimalist shop design, and building their craft community online. They provide a wealth of knowledge and inspiration that you don’t want to miss!  **Thank You Sponsors** Please be sure to support these all-American, women-owned houses of paper. <a href="https://girlwithknife.com/" rel="nofollow noopener" target="_blank">Girl w/Knife</a> is your incredibly sharp new stationery BFF. Check out this award-winning, ultra-polished range that everyone's talking about — it slays on several brilliant levels! <a href="https://www.kittymeowboutique.com/" rel="nofollow noopener" target="_blank">Kitty Meow Boutique</a> was founded on the idea that your paper goods don't have to be a snooze fest. These stylish, laugh-out-loud selections are by turns sassy and sweet, all the while maintaining a consistent cool. Music Credits: “Your Treasure is Your Self”; written and performed by Sharon Glassman; Courtesy of Sharon Glassman/Smile Songs. <a href="http://smilesongs.com" rel="nofollow" target="_blank">smilesongs.com</a>

Antiquaria’s Emma James & Bailey Rivera

Emma James and Bailey Rivera are the owners of Antiquaria. These savvy business women have made some big transitions in their business over the last 7 years. They started selling vintage pieces, hand calligraphic work and now focus their product line on stationery products such as gift wrap, notebooks and greeting cards.   They attended our Paper Camp E-Course in 2013 prior to launching wholesale.  Their products are currently carried in Anthropologie, BHLDN, Paper Source, Terrain and independent boutiques internationally. On today’s episode, they’ll tell their story of starting the business, talk about how pivoting at different points strengthened their business model and how prioritizing their personal happiness has enabled them to grow too. They also shared nuggets about what inspires them when creating new products as well as logistics for how they determine which product categories to tackle next.   ON TODAY’S EPISODE:  How Emma &amp; Bailey first met The history of Antiquaria and the pivots they have made in their product offerings What inspires you when you're developing new artwork and new products Emma &amp; Bailey’s thoughts on how much inventory to order &amp; how much they keep on hand The importance of knowing your numbers and ensuring you maintain your profit margins How Emma &amp; Bailey share the responsibilities of Antiquaria from different cities Working through transitional periods together How they make their packaging stand out while also still being conservative with production costs How they define success in their business What’s next for Antiquaria  KEY TAKE-AWAYS:   “Bailey and I are really good at knowing when to make changes and not being scared to do it.” - Emma James   “The cost of expanding, adding a new product, is super expensive, so we try to be smart and conservative about where we expand” - Emma James   “It's okay to start small. And as your business grows and you start to hone in on your numbers, and you start to see what your selling patterns are, that's where you want to reassess and start to increase your production amounts, your volume.” - Katie Hunt   “We're all running businesses, and therefore, we need to look at the hard costs, and we need to be paying ourselves, and we need to be thinking about things like retirement, or just scaling the business, and all of these different things that, when you're just starting out, it might feel a little overwhelming.” - Katie Hunt   “We have to make sure our margins work on every new product.” - Emma James   “When there's something that's not working for one of us, we actively work for a solution to it.” - Emma James   “How can we get all the information that's needed on there without having to pay for an additional labor or people and the labor of putting it on? That's just a graphic design challenge.” - Bailey Rivera   “If you're not making money on this, you shouldn't be selling it. It's not a viable business at that point.” - Katie Hunt   “I want to both fulfill my creative desires and create a very successful business that can continue to grow.” - Bailey Rivera   “Success for us is getting reorders and knowing that, not only buyers like our stuff, but people are going into stores and picking our products over all of the other products in that store.” - Emma James   “Success for me is having a healthy work, life balance.” - Emma James   MEET EMMA &amp; BAILEY   Emma has a BFA from Parsons the New School for Design, The New School for Design, and worked as a trend forecaster for several years before co-founding Antiquaria. Emma loves art, design, horses and resides in Austin, Texas with her daughter, Sydney.   Bailey has a BS in Retail Merchandising from the University of Texas at Austin and was a stylist in her former life. Bailey gets teased endlessly for being the old lady of the duo she loves to knit, garden, and bake homemade bread (yum!). Bailey lives in Littleton, Colorado with her husband and two cats.   CONNECT: Website: www.shopantiquaria.com/ Facebook: @antiquaria Instagram: @antiquariadesign   JOIN THE TSBC FAMILY: Our Paper Camp E-Course is now enrolling!  If you’d like to see your products on the shelves of your favorite retail shops or if you’re considering exhibiting at large scale wholesale shows, join us this fall for our virtual Paper Camp course.  Get more details and snag your seat here.   ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to  Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode.

Emma James and Bailey Rivera are the owners of <a href="http://www.shopantiquaria.com/" rel="nofollow" target="_blank">Antiquaria</a>. These savvy business women have made some big transitions in their business over the last 7 years. They started selling vintage pieces, hand calligraphic work and now focus their product line on stationery products such as gift wrap, notebooks and greeting cards.   They attended our <a href="http://tsbc.teachable.com/p/pce" rel="nofollow" target="_blank">Paper Camp E-Course</a> in 2013 prior to launching wholesale.  Their products are currently carried in Anthropologie, BHLDN, Paper Source, Terrain and independent boutiques internationally. On today’s episode, they’ll tell their story of starting the business, talk about how pivoting at different points strengthened their business model and how prioritizing their personal happiness has enabled them to grow too. They also shared nuggets about what inspires them when creating new products as well as logistics for how they determine which product categories to tackle next. ON TODAY’S EPISODE: <ul> <li>How Emma &amp; Bailey first met</li> <li>The history of Antiquaria and the pivots they have made in their product offerings</li> <li>What inspires you when you're developing new artwork and new products</li> <li>Emma &amp; Bailey’s thoughts on how much inventory to order &amp; how much they keep on hand</li> <li>The importance of knowing your numbers and ensuring you maintain your profit margins</li> <li>How Emma &amp; Bailey share the responsibilities of Antiquaria from different cities</li> <li>Working through transitional periods together</li> <li>How they make their packaging stand out while also still being conservative with production costs</li> <li>How they define success in their business</li> <li>What’s next for Antiquaria</li> </ul> KEY TAKE-AWAYS: “Bailey and I are really good at knowing when to make changes and not being scared to do it.” - Emma James “The cost of expanding, adding a new product, is super expensive, so we try to be smart and conservative about where we expand” - Emma James “It's okay to start small. And as your business grows and you start to hone in on your numbers, and you start to see what your selling patterns are, that's where you want to reassess and start to increase your production amounts, your volume.” - Katie Hunt “We're all running businesses, and therefore, we need to look at the hard costs, and we need to be paying ourselves, and we need to be thinking about things like retirement, or just scaling the business, and all of these different things that, when you're just starting out, it might feel a little overwhelming.” - Katie Hunt “We have to make sure our margins work on every new product.” - Emma James “When there's something that's not working for one of us, we actively work for a solution to it.” - Emma James “How can we get all the information that's needed on there without having to pay for an additional labor or people and the labor of putting it on? That's just a graphic design challenge.” - Bailey Rivera “If you're not making money on this, you shouldn't be selling it. It's not a viable business at that point.” - Katie Hunt “I want to both fulfill my creative desires and create a very successful business that can continue to grow.” - Bailey Rivera “Success for us is getting reorders and knowing that, not only buyers like our stuff, but people are going into stores and picking our products over all of the other products in that store.” - Emma James “Success for me is having a healthy work, life balance.” - Emma James MEET EMMA &amp; BAILEY Emma has a BFA from Parsons the New School for Design, The New School for Design, and worked as a trend forecaster for several years before co-founding Antiquaria. Emma loves art, design, horses and resides in Austin, Texas with her daughter, Sydney. Bailey has a BS in Retail Merchandising from the University of Texas at Austin and was a stylist in her former life. Bailey gets teased endlessly for being the old lady of the duo she loves to knit, garden, and bake homemade bread (yum!). Bailey lives in Littleton, Colorado with her husband and two cats. CONNECT: Website: <a href="http://www.shopantiquaria.com/" rel="nofollow" target="_blank">www.shopantiquaria.com/</a> Facebook: <a href="https://www.facebook.com/Antiquaria-125953424132384/" rel="nofollow" target="_blank">@antiquaria</a> Instagram: @antiquariadesign JOIN THE TSBC FAMILY: Our Paper Camp E-Course is now enrolling!  If you’d like to see your products on the shelves of your favorite retail shops or if you’re considering exhibiting at large scale wholesale shows, join us this fall for our virtual Paper Camp course.  <a href="http://tsbc.teachable.com/p/pce" rel="nofollow" target="_blank">Get more details and snag your seat here</a>. ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by <a href="http://tradeshowcamp.com/" rel="nofollow" target="_blank">Tradeshow Bootcamp</a> and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at <a href="http://prooftoproduct.com" rel="nofollow" target="_blank">ProofToProduct.com</a>. If you like what you heard today, please head over to <a href="https://itunes.apple.com/us/podcast/proof-to-product/id1226904668?mt=2" rel="nofollow" target="_blank"> Apple Podcast</a> to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode.

022 | Emma James & Bailey Rivera, Antiquaria on pivoting in business, prioritizing personal happiness, and working with a business partner