Rosanna Kvernmo's guest appearances

Rosanna Kvernmo

Proof to Product

The Paper Fold

Victoria Venturi

Catherine Hildner

Ryan Kissick

Kitty Meow Boutique

Kate Murray

Lindsay Henry

Inklings Paperie

Shayna Norwood

Brown Fox

Chelsea Shukov

Janine Kwoh

Tiffany Grimes

Sugar Paper

Emma James

Bailey Rivera

OwlTail

Hold onto your undated planners everyone, Rosanna is here, and my, does she have a lot to spill! When I last checked in with her, pre-pandemic, the founder of this letterpress brand and Los Angeles shop had just lost her husband and co-founder Joel to brain cancer, leaving their 18-month-old  daughter Judith behind as well.  Our stationery community is such that we rallied around Rosanna from around the nation however we could, but it was Rosanna's fortitude and mindset that enabled her to triumph. Not only has Rosanna survived, she and Shorthand have thrived, with the latter growing according to the traditional definition of a corporation — "work being done by a group of people that cannot be achieved by an individual" — and she proudly and stably employs an ever-growing team of LA gig-economy creatives. Shorthand also has a new official name as well as its largest release  ever this summer, exhibiting at the Dallas and Atlanta markets respectively in June and July and Shoppe Object in New York in August.  So just like the office goods and stationery Shorthand lovingly creates and curates, there is a lot more going on here than initially meets the eye. This episode takes a deep dive into life, love and letterpress, and as such is not to be missed!

Hold onto your undated planners everyone, Rosanna is here, and my, does she have a lot to spill! <a href="https://thepapernerd.com/support-shorthand/" rel="nofollow noopener" target="_blank">When I last checked in with her</a>, pre-pandemic, the founder of this letterpress brand and Los Angeles shop had just lost her husband and co-founder Joel to brain cancer, leaving their 18-month-old  daughter Judith behind as well.  Our stationery community is such that we rallied around Rosanna from around the nation however we could, but it was Rosanna's fortitude and mindset that enabled her to triumph. Not only has Rosanna survived, she and <a href="https://www.shorthandpress.com/" rel="nofollow noopener" target="_blank">Shorthand</a> have thrived, with the latter growing according to the traditional definition of a corporation — "work being done by a group of people that cannot be achieved by an individual" — and she proudly and stably employs an ever-growing team of LA gig-economy creatives. Shorthand also has a new official name as well as its largest release  ever this summer, exhibiting at the Dallas and Atlanta markets respectively in June and July and Shoppe Object in New York in August.  So just like the office goods and stationery Shorthand lovingly creates and curates, there is a lot more going on here than initially meets the eye. This episode takes a deep dive into life, love and letterpress, and as such is not to be missed!

Rosanna Kvernmo of Shorthand

TSBC alumni, Rosanna Kvernmo is the owner of Iron Curtain Press, a letterpress studio in Los Angeles.   In the spring of 2016, she and her husband, Joel, are also opened Shorthand, a little store specializing in beautiful supplies for your desk. On today’s episode, Rosanna and I talk about her experience as both a wholesaler &amp; a store owner, product development and finding your unique voice in your products and business.   ON TODAY’S EPISODE:  The start of Iron Curtain Press as a side business making invitations for her friends Lessons she learned in the first several years of business Refining the services offered by Iron Curtain Press Rosanna’s experience in the retail space as both a wholesaler &amp; a store owner Her advice for people pitching retail stores Opening her retail shop, Shorthand The types of products sold at Shorthand and where Rosanna finds them The National Stationery Show Planning &amp; launching new product lines The importance of knowing why you are adding a new product Understanding that every business is unique &amp; finding your own voice  KEY TAKE-AWAYS:   “It's important for people to remember that they are in control, that they set the rules for their business and if something's not quite working the way they want it to, they can pivot and change gears and make those decisions.” - Katie Hunt   “Here's the bare bones honest truth, as a person with a store like mine, that when you add product categories in a hurry and haven't thought through what it is, it's pretty apparent to me on my end.” - Rosanna Kvernmo   “If you're going to invest in something and go into a new product category, you need to do your homework.” - Katie Hunt   “With my very small business, every decision that I make really matters. The passion behind what I do is what makes my business stand out from a mass market store.” - Rosanna Kvernmo   “No two people, no two companies are going to make the same decisions. Their paths are going to be different.” - Rosanna Kvernmo   “But I think finding your voice is really important because that's the quickest killer to your line, is being too similar to anybody else.” - Rosanna Kvernmo   MEET ROSANNA KVERNMO: Rosanna is the owner and designer behind Iron Curtain Press, a letterpress studio in Los Angeles with products sold in cute boutiques world-wide. In the spring of 2016, Rosanna and her husband Joel opened Shorthand, a little store in the heart of Highland Park specializing in beautiful supplies for your desk.   CONNECT: Website: ironcurtainpress.com | shopshorthand.com Facebook:  @ironcurtainpress | @shopshorthand Instagram: @ironcurtainpress | @shopshorthand Twitter: @ironcurtainpress | @shopshorthand   JOIN THE TSBC FAMILY: Interested in learning more about launching or refining a wholesale line or exhibiting at trade shows?  Join us for our next Paper Camp conference in Los Angeles. Get more details and register at www.tradeshowcamp.com/papercamp   ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to  Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode.

TSBC alumni, Rosanna Kvernmo is the owner of Iron Curtain Press, a letterpress studio in Los Angeles.   In the spring of 2016, she and her husband, Joel, are also opened Shorthand, a little store specializing in beautiful supplies for your desk. On today’s episode, Rosanna and I talk about her experience as both a wholesaler &amp; a store owner, product development and finding your unique voice in your products and business. ON TODAY’S EPISODE: <ul> <li>The start of Iron Curtain Press as a side business making invitations for her friends</li> <li>Lessons she learned in the first several years of business</li> <li>Refining the services offered by Iron Curtain Press</li> <li>Rosanna’s experience in the retail space as both a wholesaler &amp; a store owner</li> <li>Her advice for people pitching retail stores</li> <li>Opening her retail shop, Shorthand</li> <li>The types of products sold at Shorthand and where Rosanna finds them</li> <li>The National Stationery Show</li> <li>Planning &amp; launching new product lines</li> <li>The importance of knowing why you are adding a new product</li> <li>Understanding that every business is unique &amp; finding your own voice</li> </ul> KEY TAKE-AWAYS: “It's important for people to remember that they are in control, that they set the rules for their business and if something's not quite working the way they want it to, they can pivot and change gears and make those decisions.” - Katie Hunt “Here's the bare bones honest truth, as a person with a store like mine, that when you add product categories in a hurry and haven't thought through what it is, it's pretty apparent to me on my end.” - Rosanna Kvernmo “If you're going to invest in something and go into a new product category, you need to do your homework.” - Katie Hunt “With my very small business, every decision that I make really matters. The passion behind what I do is what makes my business stand out from a mass market store.” - Rosanna Kvernmo “No two people, no two companies are going to make the same decisions. Their paths are going to be different.” - Rosanna Kvernmo “But I think finding your voice is really important because that's the quickest killer to your line, is being too similar to anybody else.” - Rosanna Kvernmo MEET ROSANNA KVERNMO: Rosanna is the owner and designer behind Iron Curtain Press, a letterpress studio in Los Angeles with products sold in cute boutiques world-wide. In the spring of 2016, Rosanna and her husband Joel opened Shorthand, a little store in the heart of Highland Park specializing in beautiful supplies for your desk. CONNECT: Website: <a href="http://ironcurtainpress.com" rel="nofollow" target="_blank">ironcurtainpress.com</a> | <a href="http://shopshorthand.com" rel="nofollow" target="_blank">shopshorthand.com</a> Facebook:  @ironcurtainpress | @shopshorthand Instagram: @ironcurtainpress | @shopshorthand Twitter: @ironcurtainpress | @shopshorthand JOIN THE TSBC FAMILY: Interested in learning more about launching or refining a wholesale line or exhibiting at trade shows?  Join us for our next Paper Camp conference in Los Angeles. Get more details and register at <a href="http://www.tradeshowcamp.com/papercamp" rel="nofollow" target="_blank">www.tradeshowcamp.com/papercamp</a> ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by <a href="http://tradeshowcamp.com/" rel="nofollow" target="_blank">Tradeshow Bootcamp</a> and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at <a href="http://prooftoproduct.com" rel="nofollow" target="_blank">ProofToProduct.com</a>. If you like what you heard today, please head over to <a href="https://itunes.apple.com/us/podcast/proof-to-product/id1226904668?mt=2" rel="nofollow" target="_blank"> Apple Podcast</a> to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode.

017 | Rosanna Kvernmo, Iron Curtain Press on her experience as both a wholesaler & a store owner, product development and finding your unique voice. 