Xiaohongshu's guest appearances

Xiaohongshu

Sydney Business Insights

The China Influencer Marketing Podcast

Evolving for the Next Billion by GGV Capital

The Future, This Week

Tech Buzz China by Pandaily

Middle Earth - China’s cultural industry podcast

China Paradigms

Level Up China

Marketing Oops! Podcast

Daxue Talks

The Cultural Marketer

OwlTail

Ecommerce and short-video app Xiaohongshu (小红书 or RED), or RED,  has been booming in china. Yet what distinguishes this app from its competitor Douyin, how the nature of short videos has changed as a result of the pandemic?FeaturingMiro Li : Founder of Double V. Consulting &amp; CHINAble AcademyRose Zhu : Xiaohongshu/KOL lifestyle influencerMiddle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! Recommendations- The brand HEYTEA, which provides recipes and teaches followers how to make milk tea at home.- The social influencer Alex 绝对是个妞儿.Answers to the quiz- Xiaohongshu’s founders are Miranda Qu and Charlwin Mao.- Because of some adult content, Xiaohongshu got the nickname Xiaohuangshu. - Fan Bingbing 范冰冰 has the biggest account on Xiaohongshu.With thanks to Brenden Gonsalves  for graphic design &amp; Sean Calvo for music support. 

Ecommerce and short-video app Xiaohongshu (小红书 or RED), or RED,  has been booming in china. Yet what distinguishes this app from its competitor Douyin, how the nature of short videos has changed as a result of the pandemic? Featuring Miro Li : Founder of Double V. Consulting &amp; CHINAble Academy Rose Zhu : Xiaohongshu/KOL lifestyle influencerMiddle Earth is made by <a href="http://bit.ly/34glLBk" rel="nofollow" target="_blank">China Compass Productions</a> and hosted by <a href="https://www.linkedin.com/in/aladin-production-services-china-news/" rel="nofollow" target="_blank">Aladin Farré</a>. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! Recommendations - The brand <a href="https://www.xiaohongshu.com/page/brands/5a43849c8000862471d161aa" rel="nofollow" target="_blank">HEYTEA</a>, which provides recipes and teaches followers how to make milk tea at home. - The social influencer <a href="https://www.xiaohongshu.com/user/profile/57befae982ec390d209ce42c" rel="nofollow" target="_blank">Alex 绝对是个妞儿</a>.Answers to the quiz - Xiaohongshu’s founders are Miranda Qu and Charlwin Mao. - Because of some adult content, Xiaohongshu got the nickname Xiaohuangshu. - Fan Bingbing 范冰冰 has the biggest account on Xiaohongshu. With thanks to <a href="https://www.instagram.com/canebloomart/" rel="nofollow" target="_blank">Brenden Gonsalves</a>  for graphic design &amp; <a href="http://www.ramoncalvomusic.com/" rel="nofollow" target="_blank">Sean Calvo</a> for music support.

#50 Xiaohongshu : Marrying content and e-commerce

Matthieu David interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China's e-commerce scene. This episode zeros in on XiaoHongShu, a growing e-commerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how to initiate first customer contact with Chinese consumers.======================================================This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ======================================================Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: http://daxueconsulting.com/blog/

Matthieu David interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China's e-commerce scene. This episode zeros in on XiaoHongShu, a growing e-commerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how to initiate first customer contact with Chinese consumers. ====================================================== This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ====================================================== Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: <a href="http://daxueconsulting.com/blog/" rel="nofollow" target="_blank">http://daxueconsulting.com/blog/</a>

20: How to get the most out of XiaoHongShu

Miranda Qu is the co-founder of Xiaohongshu (“Little Red Book” in Chinese), the world’s largest lifestyle platform that integrates community and content with ecommerce. Over 75 million users spend a total of over 100 million yuan per month on the app to buy fashion, cosmetics, and lifestyle products from both overseas and domestic brands. Xiaohongshu is a pioneer in integrating content, commerce, and community — the “3 Cs” that GGV managing partner Hans Tung thinks today’s ecommerce platforms must possess in order to stand out in “the age of Alibaba and Amazon.” Miranda graduated from Beijing Foreign Studies University with a degree in journalism, and left her job in 2013 to start Xiaohongshu. In this episode, Miranda discusses how she met her cofounder, Charlwin Mao, in a shopping mall in Boston; Xiaohongshu’s journey from a “Lonely Planet for overseas shopping” to one of China’s most popular ecommerce platforms; and why young Chinese consumers increasingly prefer domestic brands over foreign ones. Join our listeners' community via WeChat/Slack at 996.ggvc.com/community. GGV Capital also produces a biweekly email newsletter in English, also called "996," which has a roundup of the week's most important happenings in tech in China. Subscribe at 996.ggvc.com.  The 996 Podcast is brought to you by GGV Capital, a multi-stage venture capital firm based in Silicon Valley, Shanghai, and Beijing. We have been partnering with leading technology entrepreneurs for the past 18 years from seed to pre-IPO. With $3.8 billion in capital under management across eight funds, GGV invests in globally minded entrepreneurs in consumer internet, e-commerce, frontier tech, and enterprise. GGV has invested in over 280 companies, with 30 companies valued at over $1 billion. Portfolio companies include Airbnb, Alibaba, Bytedance (Toutiao), Ctrip, Didi Chuxing, DOMO, Hashicorp, Hellobike, Houzz, Keep, Musical.ly, Slack, Square, Wish, Xiaohongshu, YY, and others. Find out more at ggvc.com.

Miranda Qu is the co-founder of Xiaohongshu (“Little Red Book” in Chinese), the world’s largest lifestyle platform that integrates community and content with ecommerce. Over 75 million users spend a total of over 100 million yuan per month on the app to buy fashion, cosmetics, and lifestyle products from both overseas and domestic brands. Xiaohongshu is a pioneer in integrating content, commerce, and community — the “3 Cs” that GGV managing partner Hans Tung thinks today’s ecommerce platforms must possess in order to stand out in “the age of Alibaba and Amazon.” Miranda graduated from Beijing Foreign Studies University with a degree in journalism, and left her job in 2013 to start Xiaohongshu. In this episode, Miranda discusses how she met her cofounder, Charlwin Mao, in a shopping mall in Boston; Xiaohongshu’s journey from a “Lonely Planet for overseas shopping” to one of China’s most popular ecommerce platforms; and why young Chinese consumers increasingly prefer domestic brands over foreign ones. Join our listeners' community via WeChat/Slack at <a href="http://996.ggvc.com/community" rel="nofollow" target="_blank">996.ggvc.com/community</a>. GGV Capital also produces a biweekly email newsletter in English, also called "996," which has a roundup of the week's most important happenings in tech in China. Subscribe at <a href="http://996.ggvc.com" rel="nofollow" target="_blank">996.ggvc.com</a>. The 996 Podcast is brought to you by GGV Capital, a multi-stage venture capital firm based in Silicon Valley, Shanghai, and Beijing. We have been partnering with leading technology entrepreneurs for the past 18 years from seed to pre-IPO. With $3.8 billion in capital under management across eight funds, GGV invests in globally minded entrepreneurs in consumer internet, e-commerce, frontier tech, and enterprise. GGV has invested in over 280 companies, with 30 companies valued at over $1 billion. Portfolio companies include Airbnb, Alibaba, Bytedance (Toutiao), Ctrip, Didi Chuxing, DOMO, Hashicorp, Hellobike, Houzz, Keep, <a href="http://Musical.ly" rel="nofollow" target="_blank">Musical.ly</a>, Slack, Square, Wish, Xiaohongshu, YY, and others. Find out more at <a href="http://www.ggvc.com/" rel="noopener nofollow" target="_blank">ggvc.com</a>.